imported>Corn cheese: /* History */

2024-04-09T01:45:45Z

History

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{{Short description|Dietary supplement brand}}
{{Infobox Brand
|logo =
|name = MuscleTech
|image = Muscletech.png
|type =
|currentowner = Iovate Health Sciences International Inc.
|origin =
|related = [[Hydroxycut]]
|markets =
|previousowners =
|introduced =1995
|trademarkregistrations =
|website = {{url|www.muscletech.com}}
}}
'''MuscleTech ''' is a brand of [[dietary supplements]], marketed by Iovate Health Sciences Inc., which includes [[Hydroxycut]]. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.<ref name="CRN1">{{Cite news |date=June 30, 2016 |title=China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion |publisher=China Retail News |url=https://www.chinaretailnews.com/2016/06/30/8517-chinas-xiwang-food-acquires-canadian-diet-food-company-for-cny3-8-billion/ |access-date=July 24, 2018}}</ref>

==History==
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.<ref>[https://books.google.com/books?id=qrCNDfbkQ-cC&dq=cell-tech+first+creatine+alpha+lipoic+1998&pg=PA3 Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain]</ref>

In December 2015, a settlement was reached that applies to [[protein shake]]s and beverages that include MuscleTech.<ref>{{Cite news |last=LLP |first=Pearson, Simon & Warshaw |title=Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/consumers-who-bought-muscletech-six-star-epiq-or-fuelone-protein-products-could-get-up-to-300-from-a-class-action-settlement-300189204.html |access-date=2021-02-10}}</ref>

In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.<ref>{{Cite news |last=Inc |first=Hi-Tech Pharmaceuticals |date=June 3, 2016 |title=Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/hi-tech-pharmaceuticals-files-lawsuits-against-iovate-and-allmax-over-racketeer-influenced-and-corrupt-organizations-rico-and-protein-spiking-allegations-300279267.html |access-date=2023-11-03}}</ref>

In September 2018, Muscletech is partnering up [[Rob Gronkowski|to Rob Gronkowski]] to create a high-protein [[candy bar]].<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=September 10, 2018 |title=Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-partners-with-all-pro-tight-end-rob-gronkowski-to-create-innovative-high-protein-candy-bar-300708973.html |access-date=2021-11-01}}</ref><ref>{{Cite news |date=September 10, 2018 |title=MuscleTech, Rob Gronkowski partner on protein candy bar |language=en |work=Drug Store News |url=https://drugstorenews.com/otc/muscletech-rob-gronkowski-partner-protein-candy-bar |access-date=2021-11-01}}</ref> In October 2018, MuscleTech partnered with Homes For Our Troops.<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=October 29, 2018 |title=Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-becomes-a-proud-supporter-of-homes-for-our-troops-300738351.html |access-date=2022-12-11}}</ref>

In April 2019, MuscleTech had partnered up with [[Tough Mudder]].<ref>{{Cite news |last=MuscleTech |title=Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition--fitness-leader-muscletech-partners-with-endurance-event-leader-tough-mudder-300825730.html |access-date=2021-02-10}}</ref> In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.<ref>{{Cite news |last=MuscleTech |title=Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/amazon-and-the-makers-of-muscletech-announce-the-launch-of-a-new-exclusive-sports-nutrition-series-to-stream-live-on-amazon-during-prime-dayendorsed-by-former-patriots-tight-end-rob-gronkowski-300883766.html |access-date=2021-02-10}}</ref> In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.<ref>{{Cite news |last=Cohen |first=Steven |date=2019-09-30 |title=MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth |language=en |work=Top Class Actions |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/muscletech-class-action-says-supplement-doesnt-promote-muscle-growth/ |access-date=2023-11-03}}</ref>

In May 2020, a MuscleTech product made in the U.S. was linked to a death in [[Spain]].<ref>{{Cite news |last1=Seattle |first1=Food Safety News 1012 First Avenue Fifth Floor |last2=Washington 98104-1008 |date=2020-05-16 |title=Spain links death to food supplement made in the US |language=en-US |work=Food Safety News |url=https://www.foodsafetynews.com/2020/05/spain-links-death-to-food-supplement-made-in-the-us/ |access-date=2021-02-03}}</ref>

MuscleTech's brand ambassadors include actor [[Henry Cavill]],<ref>{{Cite news |last=MuscleTech |date=2020-12-29 |title=Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose |work=Globe Newswire |url=http://www.globenewswire.com/news-release/2020/12/29/2151365/0/en/Henry-Cavill-and-Muscletech-Partner-to-Bring-Active-Nutrition-and-Human-Potential-Together-for-a-Greater-Purpose.html |access-date=2021-02-03}}</ref> U.S. marathoner [[Ryan Hall (runner)|Ryan Hall]],<ref>{{Cite web|last=MuscleTech|date=2021-02-03|title=The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach|url=https://www.globenewswire.com/news-release/2021/02/03/2169288/0/en/The-MuscleTech-Brand-Names-Marathon-Legend-Ryan-Hall-as-its-Official-Run-Coach.html|access-date=2021-05-05|website=GlobeNewswire News Room|language=en}}</ref> swimsuit model [[Camille Kostek]],<ref>{{Cite web|title=Login • Instagram|url=https://www.instagram.com/accounts/login/|access-date=2021-05-05|website=www.instagram.com}}</ref> and figure skater [[Gracie Gold]].<ref>{{Cite web|last=MuscleTech|date=2021-03-04|title=MuscleTech Announces Partnership With American Figure Skater Gracie Gold|url=https://www.globenewswire.com/fr/news-release/2021/03/04/2187439/0/en/MuscleTech-Announces-Partnership-With-American-Figure-Skater-Gracie-Gold.html|access-date=2021-05-05|website=GlobeNewswire News Room|language=en}}</ref>

In April 2021, MuscleTech is announced the addition of a new [[general manager]].<ref>{{Cite news |last=International |first=Iovate Health Sciences |date=2021-04-29 |title=Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers |language=en |work=Globe Newswire |url=https://www.globenewswire.com/news-release/2021/04/29/2220059/0/en/Iovate-Fortifies-Brand-And-Marketing-Leadership-By-Adding-Three-New-Brand-General-Managers.html |access-date=2021-05-05}}</ref> MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the [[University of Toronto]].<ref>{{Cite web|title=Iovate/Muscletech Metabolism & Sports Science Lab {{!}} UofT - Faculty of Kinesiology & Physical Education|url=https://kpe.utoronto.ca/laboratory/iovatemuscletech-metabolism-sports-science-lab|access-date=2021-05-06|website=kpe.utoronto.ca|language=en}}</ref>

In February 2022, MuscleTech announced they are looking for their next Brand Superstar.<ref>{{Cite news |last=MuscleTech |date=2022-02-15 |title=MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search" |language=en |work=Globe Newswire |url=https://www.globenewswire.com/en/news-release/2022/02/15/2385474/0/en/MuscleTech-Seeks-Its-Next-Brand-Superstar-Through-The-Next-MuscleTech-Athlete-Search.html |access-date=2022-12-08}}</ref> In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.<ref>{{Cite news |date=April 28, 2022 |title=Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says |language=en |work=Class Action Lawsuits |url=https://www.classaction.org/news/muscletech-supplement-containers-sold-nearly-half-empty-class-action-says |access-date=2022-06-07}}</ref>

In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.<ref>{{Cite news |last=MuscleTech |date=2024-04-03 |title=MuscleTech® and Trust Group Reach Manufacturing and Marketing Agreement For The Brazilian Market |url=https://www.globenewswire.com/news-release/2024/04/03/2856991/0/en/MuscleTech-and-Trust-Group-Reach-Manufacturing-and-Marketing-Agreement-For-The-Brazilian-Market.html |access-date=2024-04-06 |work=Globe Newswire |language=en}}</ref>

==References==
{{reflist}}

== External links ==
* [http://www.muscletech.com/ Official website]

{{DEFAULTSORT:MuscleTech}}
[[Category:Sports nutrition and bodybuilding supplement companies]]
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MuscleTech - Revision history

imported>Corn cheese: /* History */