imported>Materialscientist: Reverted edits by 2A02:CB80:4035:B166:1842:44A8:4123:4261 (talk) (HG) (3.4.13)

2025-05-24T11:51:38Z

Reverted edits by 2A02:CB80:4035:B166:1842:44A8:4123:4261 (talk) (HG) (3.4.13)

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{{Short description|American business-to-business media company}}
{{Infobox company
| name = TechTarget, Inc.
| logo = ITechTarget-Logo-Grad-Indigo rgb.jpg
| trade_name = Informa TechTaget
| type = [[Public company|Public]]
| traded_as = {{NASDAQ|TTGT}}<br />[[S&P 600]] component<br />[[Russell 2000 Index|Russell 2000]] component
| industry = [[Marketing]]
| predecessor = [[UBM Technology Group]] (1971–2018)
| foundation = {{start date and age|1999}}
| location = [[Newton, Massachusetts]]
| products = [[Digital marketing]]
| parent = [[Informa]] (57%)
| homepage = {{URL|https://techtarget.com}}
}}

'''TechTarget, Inc.''' ([[Trade name|doing business as]] '''Informa TechTarget''') is an American company that offers data-driven marketing services to business-to-business technology vendors.<ref>{{Cite web|title=TTGT|url=http://www.nasdaq.com/symbol/ttgt|website=Nasdaq.com}}</ref>

TechTarget, Inc. was founded in 1999; it is headquartered in [[Newton, Massachusetts]], with offices in [[London]], [[Munich]], [[Paris]], [[San Francisco]], Singapore and [[Sydney]].

== History ==
TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG), the owner of [[Oil Price Information Service]]. In 2001, the company was recognized by ''B2B'' magazine on their Media Power 50 list.<ref>[http://adage.com/article/btob/special-report-media-power-50/251894/ B2B Magazine on the Media Power 50 list]</ref> In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker.<ref>[http://adage.com/article/btob/top-25-newsmakers/260789/ AdAge named CEO Greg Strakosch a Top 25 Newsmaker]</ref>

In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman.<ref>[https://www.martechadvisor.com/news/vendor-dataanalysis/techtarget-elects-mike-cotoia-as-ceo-and-board-member-greg-strakosch-as-executive-chairman/ TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman]</ref> The company had an [[initial public offering]] in May 2007, being listed on the [[NASDAQ]] exchange with the symbol TTGT.<ref>{{Cite web |title= Prospectus |date= May 16, 2007 |publisher= US Securities and Exchange Commission |url= https://www.sec.gov/Archives/edgar/data/1293282/000104746907004410/a2178038z424b4.htm |access-date= November 7, 2016 }}</ref>

As of 2025, TechTarget's board of directors is chaired by [[Mary T. McDowell|Mary McDowell]], an American technology executive.<ref>{{Cite web |date=2020-04-01 |title=Leadership |url=https://www.techtarget.com/about-us/leadership/ |access-date=2025-05-03 |website=Informa TechTarget |language=en-US}}</ref>

Since launch, the company has made several acquisitions aimed at building its technology content reach:

* In 2003, TechTarget acquired Information Security Magazine.<ref>[http://adage.com/article/btob/techtarget-buys-information-security/256113/ acquired Information Security Magazine]</ref>
* In 2004, the company acquired publications including: Bitpipe.com,<ref>[https://www.bizjournals.com/boston/blog/mass-high-tech/2004/12/techtarget-takes-in-bostons-bitpipe-for-40m.html publications including: Bitpipe.com]</ref> TheServerSide.com and TheServerSide.net.<ref>[https://www.bizjournals.com/boston/blog/mass-high-tech/2004/11/techtarget-takes-in-theserverside.html TheServerSide.com and TheServerSide.net]</ref>
* In 2007 (the year the company went public), TechTarget acquired KnowledgeStorm for $58 million.<ref>[http://www.dmnews.com/dataanalytics/techtarget-buys-knowledgestorm-for-58m/article/99016/ acquired KnowledgeStorm for $58 million]</ref>
* In 2008, TechTarget acquired BrianMadden.com and BriForum.<ref>[http://www.cbsnews.com/news/techtarget-buys-brian-madden-company-adds-new-website-and-conference-to-roster/ Techtarget buys Brian Madded company] cbsnews.com</ref> The company acquired LeMagIT<ref>[https://finance.yahoo.com/news/techtarget-acquires-lemagit-211742431.html Techtarget acquired LeMagIT] yahoo.com</ref> and opened local operations in France.
* In 2011, it made a significant acquisition<ref>[http://www.foliomag.com/techtarget-buys-rbis-computer-weekly-while-print-mag-folds/ TechTarget buys RBIS Computer Weekly] foliomag.com</ref> of UK-based ''[[Computer Weekly]]'', which had been published as a weekly print magazine by [[Reed Business Information]] for more than 45 years.

The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014; the company has since added to the portfolio with a product called Priority Engine.<ref>[https://www.demandgenreport.com/features/news-briefs/techtarget-enhances-priority-engine-with-automated-target-profile-delivery Priority Engine]</ref> In 2020, TechTarget acquired the technology webinar company BrightTALK.<ref>{{Cite web|title=TechTarget Acquires Enterprise Strategy Group (ESG), a Leading Provider of Decision-Support Content for Enterprise Tech Buyers and Sellers|url=https://www.techtarget.com/press-release/techtarget-acquires-enterprise-strategy-group-esg-a-leading-provider-of-decision-support-content-for-enterprise-tech-buyers-and-sellers/|access-date=2021-02-22|website=TechTarget|date=4 January 2021 |language=en-US}}</ref> In late 2020, the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group.<ref>{{Cite web|title=TechTarget Acquires Enterprise Strategy Group (ESG), a Leading Provider of Decision-Support Content for Enterprise Tech Buyers and Sellers|url=https://www.techtarget.com/press-release/techtarget-acquires-enterprise-strategy-group-esg-a-leading-provider-of-decision-support-content-for-enterprise-tech-buyers-and-sellers/|access-date=2021-02-22|website=TechTarget|date=4 January 2021 |language=en-US}}</ref> In 2021, TechTarget announced the acquisition of Xtelligent Healthcare Media, a marketing services, media, and data company.<ref>{{Cite web|title=TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology|url=https://www.techtarget.com/press-release/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology/|access-date=2023-12-06|website=TechTarget|date=4 August 2021 |language=en-US}}</ref>

TechTarget announced in 2024 that it would merge with the digital business of [[Informa]]'s Informa Tech division. The resulting company would retain the TechTarget name; Informa would hold a 57% stake in the merged company, and existing TechTarget shareholders would hold a 43% stake.<ref>{{Cite web |last=Knolle |first=Sharon |date=2024-09-02 |title=Paramount Sells VidCon Creator Conference to UK Firm Informa |url=https://www.thewrap.com/paramount-sells-vidcon-convention-informa/ |access-date=2024-10-13 |website=TheWrap |language=en-US}}</ref><ref>{{cite press release |title=TechTarget to Expand Scale and Leadership Position in B2B Data and Market Access through Strategic Combination with Informa Tech’s Digital Businesses |date=January 10, 2024 |publisher=TechTarget |location=Newton, Massachusetts |url=https://www.businesswire.com/news/home/20240110017625/en/TechTarget-to-Expand-Scale-and-Leadership-Position-in-B2B-Data-and-Market-Access-through-Strategic-Combination-with-Informa-Tech%E2%80%99s-Digital-Businesses |access-date=2024-10-13 |author= |agency=Business Wire}}</ref> The CEO of Informa Tech, Gary Nugent, would serve as CEO for the merged company.

The planned merger was completed in December 2024, with the resulting company being known as Informa TechTarget.<ref>{{cite press release |title=Informa TechTarget…scale in B2B Digital Services |date=December 3, 2024 |publisher=Informa |location=London, United Kingdom |url=https://www.informa.com/globalassets/documents/investor-relations/2024/20241202-informa-techtarget---scale-in-b2b-digital-services.pdf |access-date=December 17, 2024 |author= |agency=}}</ref>

== References ==
{{Reflist}}

== External links ==
* '''{{Official website|https://www.techtarget.com}}'''

{{Informa}}

[[Category:Informa]]
[[Category:2024 mergers and acquisitions]]
[[Category:Technology websites]]
[[Category:Technology companies based in Massachusetts]]
[[Category:Companies based in Middlesex County, Massachusetts]]
[[Category:Newton, Massachusetts]]
[[Category:Mass media companies established in 1999]]
[[Category:Technology companies established in 1999]]
[[Category:1999 establishments in Massachusetts]]
[[Category:Companies listed on the Nasdaq]]

Informa TechTarget - Revision history

imported>Materialscientist: Reverted edits by 2A02:CB80:4035:B166:1842:44A8:4123:4261 (talk) (HG) (3.4.13)