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{{Short description|American fashion company}}
{{Advert|date=January 2013}}
[[File:Empire Stores lobby.jpg|thumb|A FEED store in [[Dumbo, Brooklyn|Brooklyn]]]]
'''FEED''' is an American fashion company,<ref>{{Cite web|title=FEED Help Centre {{!}} FAQ, Contact, Shipping & Returns|url=https://feedprojects.com/pages/help|access-date=2021-09-21|website=FEED}}</ref> founded by [[Lauren Bush|Lauren Bush-Lauren]] and [[Ellen Gustafson]] in 2007.

== History ==
FEED was co-founded by [[Lauren Bush-Lauren]], granddaughter of [[George H. W. Bush]] and wife of [[David Lauren]],<ref name=":0">{{Cite web|title=Lauren Bush Lauren Teams up with Father-In-Law Ralph Lauren for Feed Project Capsule|url=https://people.com/style/lauren-bush-lauren-feed-collaboration-ralph-lauren/|access-date=2020-09-06|website=PEOPLE.com|language=EN}}</ref> and [[Ellen Gustafson]] in 2007.<ref>{{Cite web |title=Solving the world's hunger and obesity crises together - CNN.com |url=http://www.cnn.com/2010/OPINION/08/10/gustafson.hunger.obesity/index.html |access-date=2022-04-30 |website=www.cnn.com |language=en}}</ref><ref>{{Cite web |last=Howard |first=Caroline |title=Lauren Bush Lauren Is Building A Brand By Making A Difference |url=https://www.forbes.com/sites/carolinehoward/2014/09/23/lauren-bush-lauren-is-building-a-brand-by-making-a-difference/ |access-date=2022-04-30 |website=Forbes |language=en}}</ref>

Bush-Lauren's initial idea was to create a tangible and shareable way to show consumers their impact. She did so by stamping a number on every product. The number represents the quantity of school meals donated by their purchase. Bush-Lauren was inspired by her travels as a student ambassador with the [[World Food Programme]]. By combining fashion and philanthropy she designed her first product the <nowiki>''FEED 1''</nowiki> Bag.

In 2012, FEED Projects was listed as a partner of the [[Product Red|(RED) campaign]], with other brands such as [[Nike, Inc.|Nike]], Girl, [[American Express]] and [[Converse (shoe company)|Converse]]. The campaign's mission is to prevent the transmission of [[HIV]] from mothers to their children by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").<ref>{{cite web|year=2012|title=(RED) Partners|url=http://www.joinred.com/aboutred/red-partners/|url-status=dead|archive-url=https://web.archive.org/web/20120528191704/http://www.joinred.com/aboutred/red-partners/|archive-date=28 May 2012|accessdate=13 October 2012|work=(RED)|publisher=The ONE Campaign}}</ref>

In July 2019, FEED Projects signed a partnership with [[Ralph Lauren]] on a [[capsule collection]].<ref name=":0" /><ref>{{Cite web|last=Saunders|first=Nicole|date=2019-07-25|title=Polo Ralph Lauren Debuts a Sporty-Chic Accessories Collection|url=https://www.harpersbazaar.com/fashion/designers/a28484174/ralph-lauren-feed-projects-lauren-bush-lauren/|access-date=2020-09-06|website=Harper's BAZAAR|language=en-US}}</ref> In May 2020, FEED Projects signed a partnership with [[Clarins]] to sell limited-edition bags filled with products from the cosmetics brand.<ref>{{Cite web|last=Lockwood|first=Lisa|date=2020-05-28|title=FEED, Clarins Partner for Fighting Hunger|url=https://wwd.com/fashion-news/fashion-scoops/feed-clarins-partner-for-fighting-hunger-1203641667/|access-date=2020-09-06|website=WWD|language=en}}</ref>

== Description ==
FEED is an impact-driven lifestyle brand, the goal of the company is to help feed children in need. FEED has provided more than 110 million meals to date globally through the World Food Programme and domestically through [[Feeding America]] along with No Kid Hungry.<ref>{{Cite web|last=Aziz|first=Afdhel|title=The Power Of Purpose: How FEED Projects Is On A Mission To Combat Childhood Hunger|url=https://www.forbes.com/sites/afdhelaziz/2019/03/11/the-power-of-purpose-how-feed-projects-is-on-a-mission-to-combat-childhood-hunger/|access-date=2020-09-06|website=Forbes|language=en}}</ref>

Every FEED product has a number on the packaging, indicating the number of school meals that will be provided to a child as a result to the purchase.

==References==
{{Reflist}}

== External links ==
* [https://feedprojects.com/ Official Website]

[[Category:Organizations established in 2006]]
[[Category:2010s fashion]]
[[Category:Social enterprises]]
[[Category:Bags (fashion)]]
[[Category:Fashion accessory brands]]
[[Category:Hunger relief organizations]]
[[Category:2006 establishments in the United States]]

FEED Projects - Revision history

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