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Removing link(s) Wikipedia:Articles for deletion/Milenka Peña closed as soft delete (XFDcloser)

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{{Short description|Tech news, lifestyle, and information website}}
{{Infobox website
| name = Digital Trends
| logo = Digital Trends logo.svg
| screenshot = Digital_Trends_Website_Screenshot_Feb._2017.png
| caption = Screenshot of Digital Trends from February 14, 2017
| url = {{URL|www.digitaltrends.com}}
| commercial = Yes
| type = Technology news, technology products
| registration = No
| language = English, Spanish
| owner = Digital Trends Media Group
| author = [[Ian Bell (CEO)|Ian Bell]], Dan Gaul
| editor = Andrew Martonik
| launch_date = {{start date and age|2006|6}}
| current_status = Online
| oclc = 810203593
| collapsible = Yes
}}

'''Digital Trends''' is a [[Portland, Oregon]]-based [[technology journalism|tech news]], lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and [[Podcast|podcasts]] about technology and [[consumer electronics]] products. With offices in Portland, Oregon, New York City, [[Chicago]], and other locations, Digital Trends is operated by Digital Trends Media Group, a media company that also publishes Digital Trends Español, focusing on [[Spanish language|Spanish speakers]] worldwide, and a men's lifestyle site The Manual.<ref name = forbes2>{{cite web | url = https://www.forbes.com/sites/jiawertz/2021/12/23/mens-shopping-habits-have-changed--how-can-e-tailers-adapt/?sh=4b9bf3916304 | work = Forbes | title = Men's Shopping Habits Have Changed – How Can E-Tailers Adapt? | accessdate = 24 January 2022 | archive-date = 9 April 2022 | archive-url = https://web.archive.org/web/20220409013340/https://www.forbes.com/sites/jiawertz/2021/12/23/mens-shopping-habits-have-changed--how-can-e-tailers-adapt/?sh=4b9bf3916304 | url-status = live }}</ref>

The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as [[smartphones]], [[video game]]s and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more.

According to third-party [[web analytics]] provider [[SimilarWeb]], the site received over 40 million visits per month {{as of|2018|June|lc=}}.<ref>[https://www.similarweb.com/website/digitaltrends.com#overview] {{Webarchive|url=https://web.archive.org/web/20190826101242/https://www.similarweb.com/website/digitaltrends.com#overview|date=2019-08-26}} SimilarWeb. Retrieved 2018-06-24.</ref> From 2014 to 2021, Digital Trends' editorial team was led by Editor-in-chief Jeremy Kaplan and guided by Co-founders [[Ian Bell (CEO)|Ian Bell]] and Dan Gaul. Kaplan left the site<ref>{{Cite web|title=Tweet: Jeremy Kaplan|url=https://twitter.com/smashdawg/status/1396866251205586948|access-date=2021-06-22|website=Twitter|language=en|archive-date=2021-06-30|archive-url=https://web.archive.org/web/20210630231223/https://twitter.com/smashdawg/status/1396866251205586948|url-status=live}}</ref> in May of 2021. The website's About Us page<ref>{{Cite web|title=About Us {{!}} Digital Trends|url=https://www.digitaltrends.com/about/|access-date=2021-06-22|website=Digital Trends|language=en|archive-date=2021-10-23|archive-url=https://web.archive.org/web/20211023210906/https://www.digitaltrends.com/about/|url-status=live}}</ref> lists former Mobile Section Editor Andrew Martonik as "interim editor in chief."

== History ==

[[Ian Bell (CEO)|Ian Bell]] and Dan Gaul founded Digital Trends in June 2006 in [[Lake Oswego, Oregon]].<ref name=letsgo>{{cite web | url=http://www.letsgodigital.org/en/news/articles/story_8145.html | title=Design Technica becomes Digital Trends | first=Nic | last=Rossmüller | work=LetsGoDigital | date=May 24, 2006 | access-date=May 4, 2007 | archive-date=July 16, 2006 | archive-url=https://web.archive.org/web/20060716155742/http://www.letsgodigital.org/en/news/articles/story_8145.html | url-status=live }}</ref>

In May 2009, Digital Trends moved its headquarters from Lake Oswego into the [[US Bancorp Tower]] in [[Downtown Portland|Downtown Portland, Oregon]].<ref name="siliconflorist">{{cite web|last=Turoczy|first=Rick|date=May 1, 2009|title=Moving on up: Digital Trends takes up residence in Big Pink|url=http://siliconflorist.com/2009/05/01/movin-digital-trends-takes-residence-big-pink/|publisher=Silicon Florist|access-date=June 5, 2009|archive-date=August 26, 2019|archive-url=https://web.archive.org/web/20190826095650/https://siliconflorist.com/2009/05/01/movin-digital-trends-takes-residence-big-pink/|url-status=live}}</ref> The company opened a second office in [[New York City]] in 2012. Digital Trends is a privately funded and owned corporation. '''Digital Trends en Español''', a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Editor-in-Chief Juan Garcia leads an international team, among them Milenka Pena, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for the [[Spanish language | Spanish site]].{{cn|date=December 2022}}

Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers.<ref>{{cite web|title=Digital Trends sees record traffic in September|url=http://www.techinvestornews.com/Gadgets/Latest-Gadget-News/digital-trends-sees-record-traffic-in-september/|url-status=dead|archive-url=https://web.archive.org/web/20160215173812/http://www.techinvestornews.com/Gadgets/Latest-Gadget-News/digital-trends-sees-record-traffic-in-september/|archive-date=15 February 2016|work=TechInvestorNews}}</ref> It currently reaches approximately 30 million readers per month, who view over 100 million pages.{{cn|date=December 2022}}

In addition to growth, 2015 saw a series of changes for Digital Trends. The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA in [[Berlin]]. It also launched its first car of the year awards and [[Smart home hub|Smart Home]] awards, underscoring the site's growing investment in these areas. The company also launched DT Design,<ref>{{cite web |url=http://www.techsite.io/p/205376/ |title=Digital Trends launches in-house ad agency with new work for Scion |work=Techsite |url-status=dead |archive-url=https://web.archive.org/web/20160302070501/http://www.techsite.io/p/205376 |archive-date=2016-03-02 }}</ref> an in-house creative ad agency, to focus on branded content and high-impact advertising units.

In late summer of 2016, [[Recode | Re/Code]] reported on a deal with [[Conde Nast]] to acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers."<ref name=recode>{{cite web | url=http://www.recode.net/2016/8/10/12425130/conde-nast-digital-trends | title=Condé Nast came close to buying tech review site Digital Trends for $120 million, but the deal isn't happening | first=Peter | last=Kafka | publisher=Re/Code | date=August 10, 2016 | access-date=August 29, 2016 | archive-date=September 3, 2016 | archive-url=https://web.archive.org/web/20160903021031/http://www.recode.net/2016/8/10/12425130/conde-nast-digital-trends | url-status=live }}</ref> [[Digiday]] wrote about the deal as well, comparing the site's traffic to "such properties as the Purch network, [[CNET]] and [[The Verge]], and ahead of [[USA Today]] Tech, Yahoo! Tech, and Business Insider's Tech Insider."<ref name=Digiday>{{cite magazine | url=http://digiday.com/publishers/anti-snark-digital-trends-found-niche-among-tech-review-sites/ | title=Digital Trends found a highly profitable niche among tech review sites without relying on Facebook| first=Lucia | last= Moses |magazine=[[Digiday]] | date=September 15, 2016}}</ref> In 2018, [[Facebook]] executive Bob Gruters joined Digital Trends as its CRO.<ref name = martech>{{cite web | url = https://martechseries.com/content/content-marketing/facebooks-bob-gruters-join-digital-trends-executive-team/ | publisher = Martech Series | title = Facebook's Bob Gruters to Join Digital Trends Executive Team | date = 12 September 2018 | accessdate = 30 April 2021 | archive-date = 30 April 2021 | archive-url = https://web.archive.org/web/20210430144820/https://martechseries.com/content/content-marketing/facebooks-bob-gruters-join-digital-trends-executive-team/ | url-status = live }}</ref> In June 2020, as Digital Trends posted [[Black Lives Matter]] support statements, employees observed racial bias at a "[[Gin and Juice]]" party in 2018 and harassment at a 2017 holiday party. CEO Ian Bell noted "I'm not a proponent of [[Online_shaming#Cancellation | cancel culture]]."<ref name="rog1">{{Cite web |title=Portland tech site reckons with employee backlash |author=Mike Rogoway |work=oregonlive |date=11 June 2020 |access-date=11 June 2020 |url=https://www.oregonlive.com/silicon-forest/2020/06/portland-tech-site-digital-trends-reckons-with-employee-backlash-over-workplace-culture.html |archive-date=6 December 2020 |archive-url=https://web.archive.org/web/20201206041637/https://www.oregonlive.com/silicon-forest/2020/06/portland-tech-site-digital-trends-reckons-with-employee-backlash-over-workplace-culture.html |url-status=live }}</ref><ref name="rog2">{{Cite web |title=Portland tech site faces outcry over 'Gin and Juice' party |author=Mike Rogoway |work=oregonlive |date=10 June 2020 |access-date=11 June 2020 |url=https://www.oregonlive.com/silicon-forest/2020/06/digital-trends-portland-tech-site-faces-twitter-outcry-over-coos-gin-and-juice-party.html |archive-date=20 November 2020 |archive-url=https://web.archive.org/web/20201120041952/https://www.oregonlive.com/silicon-forest/2020/06/digital-trends-portland-tech-site-faces-twitter-outcry-over-coos-gin-and-juice-party.html |url-status=live }}</ref> In 2020, [[Gresham, Oregon]] Mayor Travis Stovall joined Digital Trends' [[board of directors]].<ref name = qz>{{cite web | url = https://qz.com/work/1915824/travis-stovall-on-why-he-joined-the-board-of-digital-trends/ | publisher = QZ | title = Why I joined the board of a company under fire for its culture | date = 2 November 2020 | access-date = 29 January 2021 | archive-date = 3 February 2021 | archive-url = https://web.archive.org/web/20210203134425/https://qz.com/work/1915824/travis-stovall-on-why-he-joined-the-board-of-digital-trends/ | url-status = live }}</ref>

As of 2021, Digital Trends built its advertising business around data, including [[Audience segmentation|intent-based audience segmentation]].<ref name= digid>{{cite web | url = https://digiday.com/media/we-dont-do-run-of-site-anymore-how-digital-trends-media-group-is-using-its-first-party-data/ | publisher = DigiDay | title = 'We don't do run-of-site anymore': How Digital Trends Media Group is using its first-party data | date = 28 October 2021 | accessdate = 24 January 2022 | archive-date = 24 January 2022 | archive-url = https://web.archive.org/web/20220124182044/https://digiday.com/media/we-dont-do-run-of-site-anymore-how-digital-trends-media-group-is-using-its-first-party-data/ | url-status = live }}</ref> The company partnered with Valnet, the parent of [[Screen Rant]], to pool resources and target larger news audiences.<ref name = whatisnews>{{cite web| url = https://whatsnewinpublishing.com/publishers-unite-valnet-dtmg-partner-to-provide-greater-audience-reach/| title = Publishers unite: Valnet & DTMG partner to provide greater audience reach| date = 12 October 2021| accessdate = 20 March 2022| archive-date = 24 January 2022| archive-url = https://web.archive.org/web/20220124064352/https://whatsnewinpublishing.com/publishers-unite-valnet-dtmg-partner-to-provide-greater-audience-reach/| url-status = live}}</ref>

== See also ==
* [[List of companies based in Oregon]]

== References ==
{{Reflist|35em}}

==External links==
• {{Official website|https://www.digitaltrends.com/}}

{{Portal bar|Journalism|Oregon|Technology}}

[[Category:American companies established in 2001]]
[[Category:American technology news websites]]
[[Category:Computing websites]]
[[Category:Companies based in Portland, Oregon]]
[[Category:Mass media companies based in New York City]]
[[Category:2001 establishments in Oregon]]
[[Category:Internet properties established in 2006]]

Digital Trends - Revision history

imported>Explicit: Removing link(s) Wikipedia:Articles for deletion/Milenka Peña closed as soft delete (XFDcloser)