imported>HKLionel: Reverted edits by 112.206.53.11 (talk) (AV)

2025-04-14T04:05:57Z

Reverted edits by 112.206.53.11 (talk) (AV)

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{{Short description|Radio station in Digos City, Philippines}}
{{Update|reason=DXMX 105.9 is now '''Lyfe Radio''' based in Digos transferred from Davao City since March 2022. If sources has been found, please update this article|date=March 2022}}
{{Infobox radio station
| name = Lyfe Radio
| callsign = DXMX
| logo =
| logo_size =
| city = [[Digos]]
| area = [[Davao del Sur]], parts of [[Davao City]]
| branding = 105.9 Lyfe Radio
| airdate = {{ubl|2000 (in Davao)|2022 (in Digos)}}
| last_airdate =
| frequency = 105.9 MHz
| format = [[Community radio]]
| language = [[Cebuano language|Cebuano]], [[Filipino language|Filipino]]
| licensing_authority = [[National Telecommunications Commission (Philippines)|NTC]]
| power = 5,000 [[watt]]s
| owner = Oriental Mindoro Management Resources Corporation
| operator = Municipal Government of Matanao
| callsign_meaning = '''M'''i'''X''' FM<br>(former brand)
| former_names = {{ubl|Mix FM (2000-February 28, 2013)|Power FM (March 1, 2013-February 28, 2014)|Balita FM (March 1, 2014-October 1, 2016)|Strong Radio (March 2022-September 2023)}}
| website =
| webcast =
}}

'''DXMX''' (105.9 [[FM broadcasting|FM]]), on-air as '''105.9 Lyfe Radio''', is a [[radio station]] owned by Oriental Mindoro Management Resources Corporation and operated by [[Matanao|Municipal Government of Matanao]]. The station's studio is located at Mabini St. cor. Aquino Drive, [[Digos]] and its transmitter is located at [[Matanao]], [[Davao del Sur]]. This is the only radio station in the city that served as a community station for the province of Davao del Sur.

==History==
===2000 - 2013: Mix FM===
The station was established in 2000 by former [[Magic 89.9]] personality and current head of the [[Philippine Broadcasting Service]] Rizal "Bong" Aportadera, Jr. (known on-air as "Sonny B") and Randall Ong as '''Red Hot Mix FM 105.9'''. Aportadera once served as city information officer at [[Davao City]]'s local government. Back then, it was located at the Doors 4 and 5, RJ Homes Bldg., Pelayo St. In 2005, the "Red Hot" was eventually dropped and it was simply known as "105.9 Mix FM". On that same year, Mix FM became the number one radio station in the city.<ref>[http://www.radiojinglespro.com/2018/07/16/the-missing-tm-century-jingles-of-red-hot-mix-fm-using-wplj-logo/ The Missing TM Century Jingles of Red Hot Mix FM Using WPLJ Logo]</ref><ref>[https://books.google.com/books?id=5ubKI72LpXEC P.I.P.I.]. p.244</ref>

In addition, Mix FM added legendary Los Angeles radio disc jockey [[Rick Dees]], who hosts the [[Rick Dees' Weekly Top 40]] countdown. Also, the station hosting several events in DC such as ''House Party'' and ''Sikat!''.<ref>[https://www.mindanaoan.com/2009/07/mix-fm-davao-city-radio-station-to-hold-sikat-tres-talent-show/ Mix FM to Hold Talent Show]</ref>

On February 28, 2013, after 13 years of existence, Mix FM signed off for the last time at 10:59pm. Its last song was "[[Keeping the Dream Alive]]" by [[Münchener Freiheit (band)|Münchener Freiheit]].

===2013 - 2014: Power FM===
On March 1, 2013, under new management, the station was relaunched as '''Power FM''' and switched to a news and music format. Dubbed as "The all in one station", it featured news & commentaries in the morning, music during mid-morning to evenings & blocktimers during the rest of the day.

Power FM ranked #4 in Davao City, based on the recent Kantar Media Radio Research Council Survey. As a result, the management decided to make some changes. On February 28, 2014, Power FM made its final broadcast.

===2014 - 2016: Balita FM===
[[File:1059balitafm.jpg|200px|thumb|right|105.9 Balita FM (2014 - 2016)]]
On March 1, 2014, the station rebranded as '''Balita FM''' and added more news & talk programs. It faced competition with [[DXET-FM|Radyo5]], [[DXAC|Brigada News FM]] and [[DXLL-FM|Radyo ni Juan]].<ref>[https://www.sunstar.com.ph/article/380480 Sunday Essays: Media Freedom Day?]</ref><ref>[https://www.spin.ph/golf/fil-am-swing-coach-heinen-hopes-to-fast-track-development-of-golfers-in-talent-rich-davao Fil-Am swing coach Heinen hopes to fast-track development of golf prospects in talent-rich Davao]</ref>

On October 1, 2016, Balita FM went off the air for unknown reasons. [[DXQQ|Davao City Disaster Radio]], owned by the Davao City LGU, utilized its former studios from its inception until the second quarter of 2021, when it transferred to the City Hall Annex Building.

===2022 - 2023: Strong Radio===
In March 2022, the station returned on-air after Municipal Government of Matanao took over the station's operations and launched it as '''Strong Radio'''. It transferred to its current location in Mabini St., [[Digos]].

===2023 - present: Lyfe Radio===
In September 2023, it was rebranded as '''Lyfe Radio''' with its slogan ''Buhay Ka Dito!''.

==Awards==
*KBP Golden Dove Awards - People's Choice for Best FM Station (Mindanao Category) (2005)

==References==
{{reflist}}

{{Davao City Radio}}

[[Category:Radio stations in Davao del Sur|105.9 Lyfe Radio]]
[[Category:Radio stations established in 2000]]
{{coord missing|Philippines}}

DXMX - Revision history

imported>HKLionel: Reverted edits by 112.206.53.11 (talk) (AV)