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{{Short description|American parenting magazine}}
{{Use mdy dates|date=October 2020}}
{{Infobox magazine
| logo =
| logo_size =
| image_file = Babytalk cover 2006-08.jpg
| image_size = 
| image_alt =
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| editor =
| editor_title =
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| category = Parenting magazine
| frequency = Monthly
| circulation =
| publisher =
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| founded =
| firstdate = 1935
| finaldate = July 2013
| company = Meredith Corp.
| country = USA
| based = New York City
| language = English
| website = {{URL|http://www.babytalk.com}}
| issn = 1092-1869
| oclc =
}}
'''''Babytalk''''', America's oldest baby [[magazine]],<ref>{{Cite web|url=http://www.bonniercorp.com/brands/BabyTalk.html|archiveurl=https://web.archive.org/web/20071226141522/http://www.bonniercorp.com/brands/BabyTalk.html|url-status=dead|title=Babytalk|archivedate=December 26, 2007|quote=The nation's oldest baby magazine, Babytalk was launched in 1935}}</ref> was launched in 1935 as a supplement to customers of a national cloth [[diaper]] delivery service based in New Jersey. The free monthly publication aimed to help new mothers trust their maternal instincts with "straight talk" from experts and real moms. ''Babytalk'' was part of The Parenting Group, which includes [[Parenting (magazine)|''Parenting'']] magazine; the Parenting.com website; Working Mother magazine; Conceive; MomConnection, an online research tool; and a custom content unit. [[Meredith Corporation]], which owns ''American Baby'', ''Babytalk'''s biggest competitor, bought ''Babytalk'' in May 2013 and shuttered the title.<ref>{{cite web|last=Bodgas|first=Meredith|title=Meredith Acquires Parenting and Babytalk Brands From Bonnier |url=http://stage2.mediaroom.com/meredith/index.php?s=2311&item=136828|archive-url=https://archive.today/20130616002436/http://stage2.mediaroom.com/meredith/index.php?s=2311&item=136828 |url-status=dead|archive-date=16 June 2013|work=Meredith Corporation|accessdate=15 May 2013 }}</ref>

With a controlled circulation of 2,000,000, ''Babytalk'' reached more than 5.5 million readers a month through a combination of in-home [[subscriptions]] and distribution at baby retailers, [[maternity]] boutiques and [[OB/GYN]] offices across the country. ''Babytalk'' was distributed at [[Babies "R" Us]], BuyBuyBaby, and Baby Depot, among others.

Many of the features in the magazine were reproduced on sister publication ''Parenting'''s website, Parenting.com. The site also features a Pregnancy Planner, with fetal development photos, a customized newsletter and pregnancy info synchronized to a mother's due date; a baby namer tool, with thousands of name descriptions; a [[fertility]] calculator, buying guides, blogs, along with resources for health and safety, and [[child development]].

In 2001, ''Babytalk'' became the first parenting magazine to feature a child with [[Down syndrome]] on the cover.<ref name="BabytalkOct07">{{cite journal|last=Kane|first=Susan|date=September 2007|title=Editor-In-Chief's Column |journal=Babytalk|quote=Back in 2001, Babytalk was the first national parenting magazine to feature a baby with Down syndrome on its cover.}}</ref>

==History==
[[Editor-in-chief]] Susan Kane led the successful repositioning of all three publications in the ''Babytalk'' franchise in 2005 – ''Babytalk'', ''Babytalk Mom-to-Be'', and ''Babytalk First Months''. Under Kane's leadership, ''Babytalk'' garnered several industry awards, including a 2005 [[American Society of Magazine Editors]] [[National Magazine Award]] win in the Personal Service category for an article on [[breastfeeding]].{{cn|date=October 2020}}

Beginning in 2005, ''Babytalk'' hosted "World's Biggest [[Pre-school playgroup|Playgroup]]" gatherings across the country. Aimed at new [[Mother|moms]] and their [[babies]], this popular event featured live kids' entertainment, music classes, valet [[stroller]] parking, raffles, giveaways, and photo opportunities. In the past, the event has taken place in [[Westminster, California]],<ref>{{cite web |title=World's Biggest Playgroup gathering at the Westminster Mall |url=https://www.ocregister.com/2006/05/21/worlds-biggest-playgroup-gathering-at-the-westminster-mall/ |website=[[Orange County Register]] |date=21 May 2006}}</ref> [[New York City]],<ref>{{cite web |title=Urban Baby |url=http://wodocs.com/docum/1434-urban_baby-urbanbabymediakit-10.html |quote=BabyTalk Magazine created The World's Biggest Playgroup, which was held in February 2005 at the new Time Warner Center in New York.}}</ref> and at the [[Mall of America]] in [[Minneapolis]].<ref>{{cite web |title=World's Biggest Playgroup |url=https://www.kindermusik.com/mindsonmusic/worlde28099s-biggest-playgroup-e28093-nov-10-in-minneapolis/ |website=Minds On Music |date=14 October 2009 |quote=KI is again participating in the World’s Biggest Playgroup event sponsored by Babytalk. This event is being held on November 10th at the Mall of America in Minneapolis, MN.}}</ref>

The magazine encountered controversy in 2006 when the August issue depicted a breastfeeding baby on the cover. An [[Associated Press]]<ref>{{Cite web|url=https://www.nbcnews.com/id/wbna14065706|title=Eyeful of breast-feeding mom sparks outrage|date=July 28, 2006|website=msnbc.com}}</ref> article on public reaction to the image sparked hundreds of newspaper articles and TV segments highlighting the challenges that women face when attempting to breastfeed—along with more than 8,000 letters applauding the decision to feature a nursing mom on the cover of a national magazine.

''Babytalk'' also partnered with ''[[Good Morning America]]'' on its annual Cover Contest for several years. In 2006, viewers voted online to choose the winner, Abigail Goldman of Cherry Hill, NJ, who appeared on the cover of the October 2006 issue of ''Babytalk'' and received a $5,000 shopping spree at Babies "R" Us.{{cn|date=October 2020}}

Ana Connery was named editor of Babytalk in 2009, and was promoted to director of The Parenting Group's print content operations in September 2010.<ref>{{Cite web|url=https://www.foliomag.com/editorial-director-out-bonnier-parenting-group-restructuring/|title=Editorial Director Out in Bonnier Parenting Group Restructuring|date=September 17, 2010|website=Folio}}</ref> In May 2013 the magazine was sold to [[Meredith Corp.]], and following the change in ownership it ceased publication.<ref>{{cite news|author=Michael Sebastian|title=Parenting and Babytalk Magazines Shut Down in Sale to Meredith |url=https://adage.com/article/media/parenting-babytalk-magazines-shut-sale-meredith/241468|accessdate=2 May 2020 |work=AdAge|date=14 May 2013|url-access=subscription}}</ref>

==References==
{{Reflist}}

==External links==
*[https://web.archive.org/web/20080703170444/http://babytalk.com/ Official website]

{{Authority control}}
{{DEFAULTSORT:Babytalk}}
[[Category:Bonnier Group]]
[[Category:Defunct Meredith Corporation magazines]]
[[Category:Magazines established in 1935]]
[[Category:Magazines disestablished in 2013]]
[[Category:Magazines published in New York City]]
[[Category:Magazines published in New Jersey]]
[[Category:Monthly magazines published in the United States]]
[[Category:Parenting magazines]]

Babytalk (magazine) - Revision history

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