View source for Zax (Duke Power)

{{Short description|Mascot of the North Carolina power company}}
[[File:Zax From Duke Power.jpg|thumb|right|Zax, as illustrated in 1984.]]
'''Zax''' is an animated [[mascot]] character featured in 1980s [[public service announcements]] for [[Charlotte, North Carolina]] electric power company [[Duke Energy|Duke Power]]. The character, introduced in 1984, was designed to appeal to children, and educate them about the dangers of [[electricity]], and how to use energy more efficiently.<ref name=Back>{{cite news |last1=Williams |first1=J. Allen |title=Zax Is Back |url=https://www.newspapers.com/image/632577335/?terms=%22duke%2Bpower%22%2Bzax |access-date=2 July 2020 |work=[[The Charlotte Observer]] |issue=March 6, 1987 |page=7}}</ref> Zax's voice was provided by Charlotte weatherman Larry Sprinkle.<ref>{{cite web |title=August 2, 2017 social media post |url=https://www.facebook.com/officialzax/posts/10159229996905220?__tn__=-R |website=ZAX (The '80s Duke Power Spokesman) fan page |publisher=Facebook |access-date=2 July 2020}}</ref>

The character appeared in animated public service announcements on television, in a Sunday newspaper comic strip, and in live appearances by a costumed actor at libraries and elementary schools.<ref name=Back/>

==History==
In 1984, Duke Power released a series of public service announcements to educate children on how to be safe and use electricity efficiently. These cartoon PSAs featured a small, eager to learn computer generated program named Zax, and a group of children who tried to keep him from getting injured or killed by electricity.{{fact|date=November 2020}}

Zax appeared in a number of cartoon PSAs throughout the 1980s. In the first 60-second spot, a young boy, Billy, creates Zax on his computer. When Billy goes out to play with his friends, he says that he wishes Zax could come outside and play with them. Zax leaps from the computer screen to join the children, and immediately decides to climb a [[transmission tower]]. The children explain that he's not being safe — kids should never try to climb electric poles or towers, or fly kites and planes close to [[power lines]]. Zax thanks them, and admits, "Zax has much to learn. Will you teach me?" Billy replies, "This could be the beginning of a beautiful friendship," as the group walks into the sunset.<ref>{{youtube|MZNAkEk0lew|Duke Power PSA: Zax Intro}}</ref>{{unreliable source|date=November 2020}}

Other spots feature the children stopping Zax from taking a bath with electric devices nearby, going near downed power lines after a storm and other "misadventures". The PSAs concluded with the line, "This message brought to you by your friends at Duke Power."{{Fact|date=November 2020}}

Duke Power also produced Zax teaching kits for classroom use, including posters, light switch faceplates, a film-strip and an audio cassette that featured Zax and his friends. In later years, Zax was used for Electric Safety poster contests.<ref>{{cite news |title=Duke Power's Zax to Shock Children into Better Safety |url=https://www.newspapers.com/image/625718714/?terms=%22duke%2Bpower%22%2Bzax |access-date=2 July 2020 |work=[[The Charlotte Observer]] |date=December 13, 1989 |page=8Y}}</ref> Zax was also used for local [[Earth Day]] events, along with fellow safety mascots [[Smokey Bear]] and [[Woodsy the Owl]].<ref>{{cite news |title=Duke is host of week's worth of environmental programs |url=https://www.newspapers.com/image/192212887/?terms=%22duke%2Bpower%22%2Bzax |access-date=2 July 2020 |work=[[The Greenville News]] |date=April 13, 1990 |page=2C}}</ref> As late as 1997, Duke Power was still distributing Zax coloring books and showing a film called "Zax's Electric Safety Team" at North Carolina [[4-H club]] meetings.<ref>{{cite news |last1=Bilger |first1=Pam |title=Column has a new name, but the same goal |url=https://www.newspapers.com/image/628426260/?terms=%22duke%2Bpower%22%2Bzax |access-date=2 July 2020 |work=[[The Charlotte Observer]] |date=January 23, 1997 |page=6K}}</ref> They also produced a highly limited number of stuffed Zax toys in 1986.

Duke's "World of Energy" exhibition hall at the [[Oconee Nuclear Station]] in [[Seneca, South Carolina]], includes a display with a life-sized sculpture of Zax.<ref>{{cite web |last1=Jarvis |first1=Robin |title=Not Many People Can Boast Of Visiting A Nuclear Power Plant But Duke's World Of Energy Is A Must-See Attraction In South Carolina |url=https://www.onlyinyourstate.com/south-carolina/world-of-energy-duke-power-attraction-sc/ |website=Only In Your State |access-date=2 July 2020 |date=January 23, 2020}}</ref>

==See also==
* [[Mr. Ouch]]
* [[Mr. Yuk]]
* [[Reddy Kilowatt]]

==References==
<references/>

[[Category:Cartoon mascots]]
[[Category:Mascots introduced in 1984]]
[[Category:Television characters introduced in 1984]]
[[Category:Male characters in animation]]
[[Category:Duke Energy]]
[[Category:Public service announcement characters]]
[[Category:Children's health in the United States]]
[[Category:Electrical safety]]