View source for Winx Club

{{Short description|Animated television series}}
{{Use British English|date=June 2025}}
{{Use dmy dates|date=October 2017}}
{{Infobox television
| image                = Winx Club CGI logo.png
| genre                = {{ubl
  | [[Action fiction|Action]]<ref name="Nickelodeon-2011" />
  | [[Adventure fiction|Adventure]]
  | [[Magical Girl|Magical Girl]] 
  | [[Fantasy]]<ref name="Nickelodeon-2011" />
  }}
| creator              = [[Iginio Straffi]]
| director             = Iginio Straffi
| writer               = <!-- too many to list -->
| developer            = 
| voices               = <!-- too many VAs to list, see "Cast" -->
| composer             = <!-- too many composers to list, see "Music" -->
| country              = {{ubl
  | Italy 
  | United States (S5–S7)<!--Refer to end credits of these seasons, additional sources follow--><ref name="Maffioletti-2010">{{Cite web |last=Maffioletti |first=Chiara |date=2 September 2010 |title=Winx, fatine italiane coprodotte negli USA (Winx, Italian fairies co-produced in the USA) |url=https://www.iginiostraffi.com/wp-content/uploads/2010/09/corriere-della-sera-winx-fatine-italiane-coprodotte-negli-usa-02-09-2010.pdf |archive-url=https://web.archive.org/web/20190704151231/https://www.iginiostraffi.com/wp-content/uploads/2010/09/corriere-della-sera-winx-fatine-italiane-coprodotte-negli-usa-02-09-2010.pdf |archive-date=4 July 2019 |website=[[Corriere della Sera]] |language=it}}</ref><ref name="LOC">{{Cite web |title=Copyright Catalog: Winx Club - Eps. 726 |url=https://cocatalog.loc.gov/cgi-bin/Pwebrecon.cgi?Search_Arg=Winx+Club+726&Search_Code=TALL&PID=D-FLj-nFuj9fzkhK7hgKNEvYYotUP&SEQ=20191102141446&CNT=25&HIST=1 |url-status=live |archive-url=https://web.archive.org/web/20210204174635/https://cocatalog.loc.gov/cgi-bin/Pwebrecon.cgi?Search_Arg=Winx+Club+726&Search_Code=TALL&PID=D-FLj-nFuj9fzkhK7hgKNEvYYotUP&SEQ=20191102141446&CNT=25&HIST=1 |archive-date=4 February 2021 |access-date=27 December 2019 |publisher=[[Library of Congress]]}}</ref>
  }}
| language             = {{ubl
  | Italian (S1–S4, S8)
  | English (S5–S7)
  }}
| num_seasons          = 8
| num_episodes         = 208 (+ 4 hour-long [[List of Winx Club episodes#Revived series|specials]])
| list_episodes        = List of Winx Club episodes
| executive_producer   = {{ubl
  | Joanne Lee (S1–S7)
  | Massimiliano Gusberti (S1–S4)
  | Annita Romanelli (S5)
  | [[Kay Wilson Stallings]] (S5–S6)
  | Iginio Straffi (S7–S8)
  }}
| company              = {{ubl
  | [[Rainbow (company)|Rainbow]]
  | [[RAI]]
  | [[Nickelodeon Animation Studio]] (S5–S7)
  }}
| producer             = {{ubl
  | Iginio Straffi (S1–S6)
  | Annita Romanelli (S1–S4)
  }}
| editor               = {{ubl
  | Francesco Artibani (S1–S7)
  | Maurizio De Angelis (S5–S7)
  }}
| runtime              = 24 minutes
| network              = {{ubl
  | [[RAI]] channels (Italy)
  | [[Nickelodeon]] (International)<!-- original networks only (co-produced by Rai and Nickelodeon) - other network info goes in Broadcast section -->
  }}
| first_aired          = {{Start date|df=y|2004|01|28}}
| last_aired           = {{End date|df=y|2009|11|13}}
| first_aired2         = {{Start date|df=y|2011|06|27}}
| last_aired2          = {{End date|df=y|2019|09|17}}
| first_aired3         = <!--Only insert start date after the first episode has aired.{{Start date|2025}}-->
| network4             = {{ubl
  | [[CBBC]] (United Kingdom)
  | [[Netflix]] (International)
  | RAI channels (Italy)
  }}
| related              = {{ubl
  | ''[[PopPixie]]''
  | ''[[World of Winx]]''
  | ''[[Fate: The Winx Saga]]''}}
}}
'''''Winx Club''''' is an animated television series co-produced by [[Rainbow&nbsp;S.p.A.|Rainbow]] and, later, [[Nickelodeon]].{{efn|In 2011, [[Viacom (2005–2019)|Viacom]] (owner of [[Nickelodeon]]) became a co-owner of the Rainbow studio.<ref name="Vivarelli-2011" /> Afterward, ''Winx Club'' became a co-production between Viacom's [[Nickelodeon Animation Studio]] in the U.S. and Rainbow in Italy.<ref name="Maffioletti-2010" /><ref name="Nickelodeon-2014" />}} It was created and directed by Italian animator [[Iginio Straffi]]. It premiered on 28{{nbsp}}January 2004, becoming a ratings success in Italy and on Nickelodeon networks internationally. The show is set in a magical universe that is inhabited by fairies, witches, and other mythical creatures. The main character is [[List of Winx Club characters#Bloom|Bloom]], a teenage girl from planet Earth who discovers she is a fairy and enrolls at Alfea College to train and hone her magical skills. At Alfea, she makes friends with four other fairies with whom she founds a group called the Winx Club, and together, they fight a long series of enemies who threaten the Magic Dimension, discovering in the process her true origins and the fate of her biological family. The series uses a [[Serial (radio and television)|serial]] format with an ongoing storyline.

Iginio Straffi initially outlined the show's plot to last three seasons. He chose to continue the story for a fourth season in 2009. Around this time, ''Winx Club''{{'}}s popularity attracted the attention of the American media company [[Viacom (2005–2019)|Viacom]], owner of Nickelodeon. Viacom purchased 30% of the show's animation studio,<ref>{{Cite news |last=Vivarelli |first=Nick |date=February 26, 2011 |title=Winx creator in the pink |url=https://variety.com/2011/tv/news/winx-creator-in-the-pink-1118032886/ |url-status=live |archive-url=https://web.archive.org/web/20210204174635/https://variety.com/2011/tv/news/winx-creator-in-the-pink-1118032886/ |archive-date=4 February 2021 |access-date=August 9, 2015 |work=[[Variety (magazine)|Variety]]}}</ref> Rainbow, and Nickelodeon began producing a [[List of Winx Club episodes#Revived series 2|revival series]]. Production on the fifth, sixth, and seventh seasons was divided between Rainbow and [[Nickelodeon Animation Studio]]. To attract an American audience, Viacom assembled a voice cast of Nickelodeon actors (including [[Elizabeth Gillies]] and [[Ariana Grande]]), invested {{US$|100 million}} in advertising for the series, and inducted ''Winx Club'' into Nickelodeon's franchise of [[Nicktoons]].<ref name="Nickelodeon-2016" />

Beginning in 2010, episodes of ''Winx Club'' were jointly written with Nickelodeon's American team. Nickelodeon's writers aimed to make the series multicultural and appealing to viewers from different countries. In 2019, Straffi commented on his years of collaboration with Nickelodeon, saying that "the know-how of Rainbow and the know-how of Nickelodeon are very complementary; the sensibilities of the Americans, with our European touch."<ref name="Worldscreen-2019" /> The continued partnership between Rainbow and Nickelodeon on ''Winx Club'' led to the development of more co-productions, including ''[[Club 57 (TV series)|Club{{nbsp}}57]]'' in 2019, on which much of ''Winx Club''{{'s}} staff worked.

The series was subject to budget cuts in 2014, during its seventh season; the 3D computer-generated segments and Hollywood voice actors were deemed too costly. The seventh season eventually premiered on Nickelodeon's worldwide channels in 2015. After a four-year hiatus, an eighth season premiered in 2019. At Straffi's decision, this season was heavily retooled for a preschool [[target audience]].

A live-action adaptation of ''Winx Club'' for young adults, titled ''[[Fate: The Winx Saga]]'', premiered in 2021.<ref name="Weiss-2020"/> In January 2023, Viacom (now known as [[Paramount Global]]) sold its stake in Rainbow SpA back to Straffi, allowing him full control of the studio's new projects. 

In 2023, Rainbow announced an upcoming animated [[Reboot (fiction)|reboot]] of ''Winx Club'', titled ''Winx Club: The Magic is Back'', which will premiere on [[CBBC]] in the United Kingdom, [[Netflix]] internationally and on RAI in Italy starting in September 2025.<ref>{{Cite web |title=Deals in Brief – May 20, 2025 |url=https://kidscreen.com/2025/05/20/deals-in-brief-may-20-2025/ |access-date=2025-06-01}}</ref><ref>{{Cite web |date=2024-06-10 |title=All-new Winx Club animated series to premiere on Rai and Netflix in 2025 |url=https://www.rbw.it/en/news/all-new-winx-club-animated-series-to-premiere-on-rai-and-netflix-in-2025/ |access-date=2025-06-01 |website=Rainbow SpA |language=en-US}}</ref>

==Premise==
{{Main|List of Winx Club characters}}
[[File:Winx Club main characters cast.png|thumb|The main characters of ''Winx Club'' are girls who can transform into fairy warriors. Clockwise from left: Bloom, Flora, Tecna, Musa, Stella, Aisha.]]

The series follows the adventures of a group of six girls known as the Winx, students at the Alfea College for Fairies. The team is made up of [[List of Winx Club characters#Bloom|Bloom]], the Fairy of the Dragon Flame; [[List of Winx Club characters#Stella|Stella]], the Fairy of the Sun and moon (later Fairy of the Shining Sun); [[List of Winx Club characters#Musa|Musa]], the Fairy of Music; [[List of Winx Club characters#Tecna|Tecna]], the Fairy of Technology and [[List of Winx Club characters#Flora|Flora]], the Fairy of Nature. In the second season [[List of Winx Club characters#Aisha|Aisha]], the Fairy of Waves, became the sixth member of the group.<ref name="FantasyMagazine-2007">{{Cite web |date=29 November 2007 |title=Winx Club - Il Segreto del Regno Perduto: Le protagoniste |url=https://www.fantasymagazine.it/8180/winx-club-il-segreto-del-regno-perduto |url-status=live |archive-url=https://web.archive.org/web/20190408131418/https://www.fantasymagazine.it/8180/winx-club-il-segreto-del-regno-perduto |archive-date=8 April 2019 |access-date=28 February 2019 |website={{ill|FantasyMagazine|it}} |language=it}}</ref> The main male characters are the Specialists, a group of students at the Red Fountain school who are also the Winx fairies' boyfriends. They include Bloom's boyfriend [[List of Winx Club characters#Prince Sky|Sky]]; Stella's boyfriend [[List of Winx Club characters#Brandon|Brandon]]; Flora's boyfriend [[List of Winx Club characters#Helia|Helia]]; Tecna's boyfriend [[List of Winx Club characters#Timmy|Timmy]]; and Musa's boyfriend [[List of Winx Club characters#Riven|Riven]]. Unlike their female counterparts, the Specialists do not have magical powers and instead, train how to fight using [[laser weapon]]s. In the third season, the wizard [[List of Winx Club characters#Nabu|Nabu]], Aisha's boyfriend, is added to the group of boys. The Winx and Specialists' most common adversaries are a trio of witches named the Trix: [[List of Winx Club characters#Icy|Icy]], [[List of Winx Club characters#Darcy|Darcy]], and [[List of Winx Club characters#Stormy|Stormy]], all former students of the Cloud Tower school. 

''Winx Club'' is set in a vast universe with several dimensions. Most episodes take place in the Magic Dimension, which is closed off to ordinary people and inhabited by creatures from European mythology like fairies, witches, and monsters. The capital of this world is the city of Magix—which is located on the planet of the same name—where the three main magic schools are situated. The other planets of the Magic Dimension include Bloom's home planet Domino, Stella's home planet Solaria, Flora's home planet Lynphea, Tecna's home planet Zenith, Musa's home planet Melody, and Aisha's home planet Andros.<ref name="FantasyMagazine-2007" /> Some episodes take place on Earth, where Bloom spent her childhood.<ref>{{Cite web |date=9 April 2009 |title=Winx Club: i nuovi episodi dal 15 Aprile su RaiDue |url=https://movieplayer.it/articoli/winx-club-i-nuovi-episodi-dal-15-aprile-su-raidue_5620/ |url-status=live |archive-url=https://web.archive.org/web/20171214120748/https://movieplayer.it/articoli/winx-club-i-nuovi-episodi-dal-15-aprile-su-raidue_5620/ |archive-date=14 December 2017 |access-date=28 February 2019 |website={{ill|MoviePlayer.it|it}} |language=it}}</ref>

==Episodes==
{{Main|List of Winx Club episodes}}
{{:List of Winx Club episodes}}

==Development==

===Concept and creation===
[[File:Iginio Straffi.jpg|thumb|upright|Iginio Straffi, creator of ''Winx Club'']]

During the 1990s, comic artist Iginio Straffi noticed that most action cartoons were focused on male heroes;<ref name="Minardi-2011">{{Cite web |last=Minardi |first=Sabina |date=24 February 2011 |title=Winx, le fatine fanno il botto |url=http://espresso.repubblica.it/visioni/societa/2011/02/24/news/winx-le-fatine-fanno-il-botto-1.29024 |archive-url=https://web.archive.org/web/20170708073253/http://espresso.repubblica.it/visioni/societa/2011/02/24/news/winx-le-fatine-fanno-il-botto-1.29024 |archive-date=8 July 2017 |website=[[L'espresso]] |language=it}}</ref> at that time, he felt that the "cartoon world was devoid of female characters".<ref name="Marmiroli-2014">{{Cite web |last=Marmiroli |first=Adriana |date=11 May 2014 |title=Iginio Straffi: le mie Winx sono le ragazze d'oggi |url=https://www.lastampa.it/2014/05/11/spettacoli/iginio-straffi-le-mie-winx-sono-le-ragazze-doggi-5OQgybfPXQgVJSDqggTqIO/pagina.html |url-status=live |archive-url=https://web.archive.org/web/20190228130433/https://www.lastampa.it/2014/05/11/spettacoli/iginio-straffi-le-mie-winx-sono-le-ragazze-doggi-5OQgybfPXQgVJSDqggTqIO/pagina.html |archive-date=28 February 2019 |access-date=28 February 2019 |website=[[La Stampa]] |language=it}}</ref> Straffi hoped to introduce an alternative show with a female lead aged 16 to 18, as he wanted to "explore the psychological side" of the transition to adulthood.<ref name="Cavazzuti-2008">{{Cite web |last=Cavazzuti |first=Nicole |date=24 November 2008 |title=Iginio Straffi, padre delle Winx, ad Affaritaliani: così ho rilanciato il cartoon made in Italy nel mondo |url=http://www.affaritaliani.it/mediatech/straffi-winx211108_pg_1.html |url-status=live |archive-url=https://web.archive.org/web/20190924193420/http://www.affaritaliani.it/mediatech/straffi-winx211108_pg_1.html |archive-date=24 September 2019 |access-date=24 September 2019 |website={{ill|Affaritaliani.it|it}} |language=it}}</ref> He decided to develop a pilot centred on the conflict between two rival colleges; one for fairies and another for witches.<ref name="Straffi-2011">{{Cite interview |last=Straffi |first=Iginio |interviewer=Vincenzo Petraglia |title=Iginio Straffi: l'Italia non dimentichi la sua capacità creativa |url=https://wisesociety.it/incontri/iginio-straffi-il-papa-delle-fatine-made-in-italy/ |date=14 April 2011 |language=it}}</ref> Straffi compared his original premise to "a sort of '[[Oxford–Cambridge rivalry]]' in a magical dimension".<ref>{{Cite interview |last=Straffi |first=Iginio |subject-link=Iginio Straffi |interviewer=Chiara Galavotti |title=Fenomeno Winx |url=http://www.mondoerre.it/index.php?method=section&action=zoom&id=301 |date=2005}}</ref> In expanding the concept, Iginio Straffi drew his inspiration from Japanese manga<ref name="Vivarelli-2009" /> and the comics of [[Sergio Bonelli]].<ref>{{Cite web |last=Filippetti |first=Simone |title=Borsa addio, alle fatine Winx non riesce mai la magia di Piazza Affari |url=https://www.ilsole24ore.com/art/finanza-e-mercati/2018-05-21/borsa-addio-fatine-winx-non-riesce-mai-magia-piazza-affari-194951.shtml |url-status=live |archive-url=https://web.archive.org/web/20190228191849/https://www.ilsole24ore.com/art/finanza-e-mercati/2018-05-21/borsa-addio-fatine-winx-non-riesce-mai-magia-piazza-affari-194951.shtml |archive-date=28 February 2019 |access-date=28 February 2019 |website=[[Il Sole 24 Ore]]}}</ref>

Straffi's pilot, which was titled "Magic Bloom",<ref>{{Cite web |title=Magic Bloom - Pilot 2001 |url=https://www.youtube.com/watch?v=llEufiOwnho |publisher=[[Rainbow&nbsp;S.p.A.]] |location=[[Lucca Comics & Games]]}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref> featured the original five Winx members in attires like those of traditional European fairies.<ref name="Ashdown-2003">{{Cite web |last=Ashdown |first=Simon |date=1 September 2003 |title=Kids TV producers turn to style specialists for design innovations |url=http://kidscreen.com/2003/09/01/fashion-20030901/ |url-status=live |archive-url=https://web.archive.org/web/20190505150840/http://kidscreen.com/2003/09/01/fashion-20030901/ |archive-date=5 May 2019 |access-date=28 February 2019 |website=[[Kidscreen]]}}</ref> It was produced during a twelve-month development period that included animation tests, character studies, and market surveys.<ref name="Il Giornale-2007">{{Cite web |date=20 January 2007 |title=Il papà del fenomeno Winx: "Così ho sconfitto i giapponesi" |url=http://www.ilgiornale.it/news/pap-fenomeno-winx-cos-ho-sconfitto-i-giapponesi.html |url-status=live |archive-url=https://web.archive.org/web/20171003033355/http://www.ilgiornale.it/news/pap-fenomeno-winx-cos-ho-sconfitto-i-giapponesi.html |archive-date=3 October 2017 |access-date=28 February 2019 |website=[[Il Giornale]] |language=it}}</ref> The animation attracted the interest of [[Rai Fiction]],<ref name="Straffi">{{Cite interview |last=Straffi |first=Iginio |interviewer=Federico Taddia |title=Nautilus Arte - Iginio Straffi |url=http://www.raiscuola.rai.it/articoli-programma-puntate/nautilus-arte-iginio-straffi/19909/default.aspx |access-date=2019-09-01 |archive-url=https://web.archive.org/web/20181228133303/http://www.raiscuola.rai.it/articoli-programma-puntate/nautilus-arte-iginio-straffi/19909/default.aspx |archive-date=2018-12-28 |format=video |language=it}}</ref> which paid for 25% of the production cost in exchange for Italian broadcast rights and a share of the series' revenue over 15{{nbsp}}years.<ref>{{Cite web |date=October 2014 |title=When the Drama of Fiction Enters Politics, It Turns Into a RAI Sitcom |url=http://www.videoagedaily.com/digitalissues/PDF/Video%20Age%20International%20September-October%202014/files/assets/common/downloads/page0022.pdf |url-status=live |archive-url=https://web.archive.org/web/20171214185359/http://www.videoagedaily.com/digitalissues/PDF/Video%20Age%20International%20September-October%202014/files/assets/common/downloads/page0022.pdf |archive-date=14 December 2017 |website=[[VideoAge International]]}}</ref> After holding test screenings of the pilot, however, Straffi was unhappy with the audience's unenthusiastic reaction to the characters' outdated clothing style<ref name="Ashdown-2003" /> and stated that the pilot did not satisfy him.<ref name="Straffi" /> In a 2016{{nbsp}}interview, Straffi said the result "looked like just another Japanese-style cartoon{{nbsp}}... but nothing like [the modern] ''Winx''{{sp}}".<ref>{{Cite web |last=Zampa |first=Alice |date=3 January 2016 |title=Animazione: perché l'Italia resta indietro? Ce lo racconta Iginio Straffi |url=https://movieplayer.it/articoli/rainbow-lintervista-a-iginio-straffi-sullanimazione-in-italia_15112/ |url-status=live |archive-url=https://web.archive.org/web/20210219101325/https://movieplayer.it/articoli/rainbow-lintervista-a-iginio-straffi-sullanimazione-in-italia_15112/ |archive-date=19 February 2021 |access-date=28 February 2019 |website=Movieplayer.it |language=it}}</ref> He likened his feelings about the pilot to an "existential crisis" and chose to scrap the entire test animation despite an investment of over {{€|100,000}} in the completed pilot.<ref name="Straffi" />

To rework the concept, Straffi's team hired Italian fashion designers to restyle the show and give the characters a brighter, more modern appearance.<ref name="Vedomosti-2010">{{Cite web |date=31 March 2010 |title=Девочки понимают, что наши Winx — настоящие |url=https://finance.rambler.ru/economics/5851301/ |website=[[Vedomosti]] |language=ru}}</ref><ref name="la Repubblica-2004">{{Cite web |date=23 April 2004 |title=Le fatine di Winx club alla conquista dell' America |url=https://ricerca.repubblica.it/repubblica/archivio/repubblica/2004/04/23/le-fatine-di-winx-club-alla-conquista.html |url-status=live |archive-url=https://web.archive.org/web/20190404015612/https://ricerca.repubblica.it/repubblica/archivio/repubblica/2004/04/23/le-fatine-di-winx-club-alla-conquista.html |archive-date=4 April 2019 |access-date=15 March 2019 |website=[[la Repubblica]]}}</ref> Production of the restyled series began by 2002, and Rainbow estimated the episodes would be delivered to distributors by late{{nbsp}}2003.<ref name="Rainbow-2002">{{Cite web |date=27 July 2002 |title=In Production: The Winx |url=http://www.rbw.it:80/ |url-status=dead |archive-url=https://web.archive.org/web/20020727141306/http://www.rbw.it/ |archive-date=27 July 2002 |access-date=6 October 2006 |website=[[Rainbow&nbsp;S.p.A.]] |language=it |quote=DELIVERY: Autumn 2003}}</ref> The new name of the series ("Winx") was derived from the English word "[[wings]]".<ref name="Minardi-2011" /> Straffi's aim was to appeal to both genders, including action sequences designed for male viewers and fashion elements for female viewers.<ref name="Rainbow-2002" /><ref>{{Cite web |last=Baisley |first=Sarah |date=26 September 2003 |title=MIPCOM News: Rainbow Puts Designs on WINX CLUB, Monster Allergy |url=https://www.awn.com/news/mipcom-news-rainbow-puts-designs-winx-club-monster-allergy |url-status=live |archive-url=https://web.archive.org/web/20190404003910/https://www.awn.com/news/mipcom-news-rainbow-puts-designs-winx-club-monster-allergy |archive-date=4 April 2019 |access-date=28 February 2019 |website=[[Animation World Network]]}}</ref> At the October{{nbsp}}2003 [[MIPCOM]] event, Rainbow screened the show's first episode to international companies.<ref>{{Cite web |last=Meza |first=Ed |date=9 October 2003 |title=Mipcom Jr. big draw |url=https://variety.com/2003/scene/markets-festivals/mipcom-jr-big-draw-1117893727/ |url-status=live |archive-url=https://web.archive.org/web/20190327233227/https://variety.com/2003/scene/markets-festivals/mipcom-jr-big-draw-1117893727/ |archive-date=27 March 2019 |access-date=28 February 2019 |website=[[Variety (magazine)|Variety]]}}</ref> The first season had its world premiere on Italian television channel Rai{{nbsp}}2 on 28 January{{nbsp}}2004.<ref>{{Cite web |last=Fascia |first=Claudia |date=27 January 2014 |title=Winx, 10 anni fa le fatine in tv |url=http://www.ansa.it/web/notizie/specializzati/lifestyle/2014/01/27/Winx-10-anni-fa-fatine-tv_9969288.html |url-status=live |archive-url=https://web.archive.org/web/20190404003653/http://www.ansa.it/web/notizie/specializzati/lifestyle/2014/01/27/Winx-10-anni-fa-fatine-tv_9969288.html |archive-date=4 April 2019 |access-date=28 February 2019 |website=[[Agenzia Nazionale Stampa Associata]] |language=it}}</ref>

From the beginning of development, Iginio Straffi planned an overarching plot that would end after "a maximum" of 78{{nbsp}}episodes.<ref name="Fabrizi-2014">{{Cite news |last=Fabrizi |first=Stefano |date=3 January 2014 |title=Ecco le avventure delle mie Winx |url=https://www.corriereadriatico.it/SPETTACOLI/rainbow_avventure_winx_iginio_straffi_villa_musone_marche_rai2/notizie/421983.shtml |url-status=live |archive-url=https://web.archive.org/web/20210219101348/https://www.corriereadriatico.it/SPETTACOLI/rainbow_avventure_winx_iginio_straffi_villa_musone_marche_rai2/notizie/421983.shtml |archive-date=19 February 2021 |access-date=28 February 2019 |work=[[Corriere Adriatico]]}}</ref> Straffi stated that the ''Winx'' saga "would not last forever"<ref name="Il Giornale-2007" /> in 2007, and he intended the first movie (''[[Winx Club: The Secret of the Lost Kingdom]]'') to resolve any plot points remaining from the third-season finale.<ref name="Fabrizi-2014" /> In 2008, Straffi decided to extend the series, citing its increasing popularity.<ref name="Fabrizi-2014" />

===Nickelodeon revival===
[[File:Janice Burgess Nickelodeon.jpg|thumb|upright|Nickelodeon's [[Janice Burgess]], who was the story editor and creative director on the revival]]

In September{{nbsp}}2010, Rainbow{{nbsp}}S.p.A. announced they had entered into a worldwide broadcast and production deal with [[Nickelodeon]] that would see the broadcaster air the series in several territories, alongside co-producing and developing seasons{{nbsp}}5 and 6 with them, effectively reviving the series. [[Paramount Consumer Products|Nickelodeon Consumer Products]] also secured merchandising rights to the revival in some regions, including the United States.<ref>{{Cite web |title=Nickelodeon acquires Winx Club - TBI Vision |url=https://tbivision.com/2010/09/03/nickelodeon-acquires-winx-club/}}</ref><ref>{{Cite web |date=2011 |title=Winx Club Mini Documentary |url=https://www.youtube.com/watch?v=JMGtdZznMQI&t=19 |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211222/JMGtdZznMQI |archive-date=2021-12-22 |website=[[YouTube]]}}{{cbignore}}</ref><ref name="Nickelodeon-2010">{{Cite press release |title=Nickelodeon and Rainbow{{nbsp}}S.p.A. Announce Global Partnership for "Winx Club" Animated Series |date=2 September 2010 |location=New York |url=http://www.prnewswire.com/news-releases/nickelodeon-and-rainbow-spa-announce-global-partnership-for-winx-club-animated-series-102060828.html |access-date=9 May 2012 |url-status=live |archive-date=29 December 2010 |archiveurl=https://web.archive.org/web/20101229115912/http://www.prnewswire.com/news-releases/nickelodeon-and-rainbow-spa-announce-global-partnership-for-winx-club-animated-series-102060828.html |agency=PR Newswire}}</ref> Viacom would finance and staff the revived series, dividing production between Viacom's [[Nickelodeon Animation Studio]]<ref name="Nickelodeon-2014">{{Cite web |date=2014 |title=Nickelodeon Animation Studio: What We Do - Winx Club |url=http://nickanimationstudio.com:80/shows/winx-club/ |url-status=dead |archive-url=https://web.archive.org/web/20140613182700/http://nickanimationstudio.com/shows/winx-club/ |archive-date=2014-06-13 |website=Nickelodeon}}</ref> in the United States and Rainbow{{nbsp}}S.p.A. in Italy.<ref>{{Cite web |title=Viacom Invests in Rainbow Group &#124; Paramount |url=https://www.paramount.com/press/viacom-invests-in-rainbow-group |url-status=live |archive-url=https://web.archive.org/web/20230201232732/https://www.paramount.com/press/viacom-invests-in-rainbow-group |archive-date=1 February 2023 |access-date=1 February 2023 |website=www.paramount.com}}</ref>

In February{{nbsp}}2011, Nickelodeon's parent company [[Viacom (2005–2019)|Viacom]] acquired a 30%{{nbsp}}stake in Rainbow{{nbsp}}S.p.A. for {{€|62 million}} (equivalent to {{US$|83 million}}).<ref name="VideoAge-2014" /> Viacom originally planned to buy out the entire Rainbow studio,<ref>{{Cite web |date=4 February 2011 |title=La Paramount mette sotto contratto le Winx (Paramount signs the Winx) |url=http://www.businesspeople.it/Business/Finanza/La-Paramount-mette-sotto-contratto-le-Winx_15558 |url-status=live |archive-url=https://web.archive.org/web/20200812002431/http://www.businesspeople.it/Business/Finanza/La-Paramount-mette-sotto-contratto-le-Winx_15558 |archive-date=12 August 2020 |access-date=2 August 2020 |website=Business People |language=it}}</ref> but wanted to keep Iginio Straffi at the helm, leaving Straffi with 70%.<ref name="Vivarelli-2011">{{Cite web |last=Vivarelli |first=Nick |date=4 February 2011 |title=Viacom takes stake in Rainbow |url=https://variety.com/2011/tv/news/viacom-takes-stake-in-rainbow-1118031575/ |url-status=live |archive-url=https://web.archive.org/web/20180801094407/https://variety.com/2011/tv/news/viacom-takes-stake-in-rainbow-1118031575/ |archive-date=1 August 2018 |access-date=28 February 2019 |website=[[Variety (magazine)|Variety]]}}</ref>

The revived series began with [[List of Winx Club episodes#Specials (2011)|four special episodes]] that summarize the first two seasons of the original show,<ref name="Screener-2011" /> followed by the fifth, sixth, and seventh seasons. As the production team was divided between two countries, Nickelodeon released a statement commenting on how ''Winx Club'' was an unusual production for the company: "It's not our usual practice to co-produce cartoons; we make them by ourselves. But we strongly believe in ''Winx''."<ref name="Maffioletti-2010" /> ''Winx Club'' was officially inducted into Nickelodeon's franchise of [[Nicktoons]],<ref name="Nickelodeon-2016">{{Cite web |date=14 July 2016 |title=Nickelodeon Packaging Guide Refresh |url=https://issuu.com/dhosford/docs/nick_packaging/28 |url-status=live |archive-url=https://web.archive.org/web/20190430032538/https://issuu.com/dhosford/docs/nick_packaging/28 |archive-date=30 April 2019 |access-date=28 February 2019 |website=[[Nickelodeon|Nickelodeon Consumer Products]] |publisher=[[Viacom International|Viacom International, Inc.]]}}</ref> a brand that encompasses original animated productions created for the network. On each episode of the revived series, Nickelodeon approved scripts and all phases of animation.<ref>{{Cite web |last=Foss |first=Jonathan |date=2014 |title=Jonathan Foss (Coordinating Producer / Writer - Winx Club) |url=https://www.linkedin.com/in/jonathan-foss-1ba3715}}<!--[[WP:LINKEDIN]], used as a primary source--></ref> Nickelodeon brought on some of its long-time staff members, such as creative director [[Janice Burgess]], and writers [[Sascha Paladino]], [[Adam Peltzman]], and [[Carin Greenberg]].<ref>{{Cite episode |title=Sirenix (season{{nbsp}}5 credits) |url=https://www.youtube.com/watch?v=9EHqjHpgP30 |series=Winx Club |minutes=23:09 |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211222/9EHqjHpgP30 |archive-date=2021-12-22}}{{cbignore}}</ref>

On 7{{nbsp}}April 2014, Rainbow and Nickelodeon announced their continuing partnership on the seventh season of ''Winx Club'', with a planned premiere date of 2015.<ref name="Wolfe-2014">{{Cite web |last=Wolfe |first=Jennifer |title=Rainbow and Nickelodeon Announce 'Winx Club' Season Seven |url=https://www.awn.com/news/rainbow-and-nickelodeon-announce-winx-club-season-seven |url-status=live |archive-url=https://web.archive.org/web/20161223201214/http://www.awn.com/news/rainbow-and-nickelodeon-announce-winx-club-season-seven |archive-date=23 December 2016 |access-date=28 February 2019 |website=[[Animation World Network]]}}</ref> Straffi said of the season: "It will be a privilege to partner once more with Nickelodeon on this."<ref name="Wolfe-2014" /> During production, Rainbow was undergoing a multimillion-euro financial loss due to the [[box-office failure]] of its 2012{{nbsp}}film ''[[Gladiators of Rome (2012 film)|Gladiators of Rome]]''.<ref>{{Cite web |last=Boni |first=Federico |date=22 October 2012 |title=Gladiatori di Roma 3D fa flop al botteghino |url=https://www.cineblog.it/post/78549/imbattibile-ted-al-botteghino-italiano-delude-gladiatori-di-roma-3d |url-status=live |archive-url=https://web.archive.org/web/20200101061450/https://www.cineblog.it/post/78549/imbattibile-ted-al-botteghino-italiano-delude-gladiatori-di-roma-3d |archive-date=1 January 2020 |access-date=1 January 2020 |website=Cineblog.it |language=it}}</ref> They subsequently decided to cut costs on ''Winx Club'', its most expensive show. The CGI-animated segments and California voice cast from the previous two seasons were deemed too costly to continue using for the seventh season. As with the previous two seasons, the copyright to the seventh season is co-owned by Rainbow and Viacom.<ref name="LOC" /> The first episode aired on 22{{nbsp}}June 2015, on Nickelodeon in Asia,<ref name="Nickelodeon Asia-2015" /> followed by its American broadcast on the [[Nick Jr. Channel]] on 10{{nbsp}}January 2016.<ref>{{Cite web |title=Shows A-Z – Winx Club on Nick Jr. |url=http://www.thefutoncritic.com/showatch/winx-club/listings/ |url-status=live |archive-url=https://archive.today/20140302031855/http://www.thefutoncritic.com/showatch/winx-club/listings/ |archive-date=2 March 2014 |access-date=April 27, 2016 |website=The Futon Critic}}</ref>

{{External media
| float  = right
| video1 = [https://drive.google.com/file/d/1kdFM7y0GxmARDHW8f75g6UUNCLeAjVlG/view Interview clip] of Straffi in 2019, commenting on his continued work with Nickelodeon.
}}

The president of Nickelodeon International, Pierluigi Gazzolo, was responsible for arranging the co-production partnership and became a member of Rainbow's [[board of directors]].<ref>{{Cite web |date=20 November 2019 |title=Viacom International Media Networks (VIMN) Announces Key Leadership Changes, Elevates OTT and Studio Businesses |url=https://www.businesswire.com/news/home/20191120005798/en/Viacom-International-Media-Networks-VIMN-Announces-Key |url-status=live |archive-url=https://web.archive.org/web/20191215215916/https://www.businesswire.com/news/home/20191120005798/en/Viacom-International-Media-Networks-VIMN-Announces-Key |archive-date=15 December 2019 |access-date=15 December 2019 |website=[[Business Wire]]}}</ref> In addition to financing the television series, Viacom provided the resources necessary to produce a [[Winx Club: The Mystery of the Abyss|third ''Winx'' film]].<ref name="FEDS-2011">{{Cite web |date=2011 |title=Il Mercato e l'Industria del Cinema in Italia 2010 (pages 70-71) |url=http://www.cineconomy.com/2010/pdf/Rapporto_Cinema_2010.pdf#page=71 |url-status=dead |archive-url=https://web.archive.org/web/20131018020412/http://www.cineconomy.com/2010/pdf/Rapporto_Cinema_2010.pdf#page=71 |archive-date=2013-10-18 |website={{ill|Fondazione ente dello spettacolo|it}} |pages=70–71}}</ref> In 2019, Iginio Straffi commented on the two studios' near-decade of continued work together, saying that "the know-how of Rainbow and the know-how of Nickelodeon are very complementary; the sensibilities of the Americans, with our European touch."<ref name="Worldscreen-2019" /> ''Winx Club'' opened the opportunity for Nickelodeon and Rainbow to collaborate on additional co-productions together, including various pilots from 2014 onward and ''[[Club 57 (TV series)|Club 57]]'' in 2019.<ref>{{Cite web |last=Carotti |first=Daniele |date=29 September 2018 |title=Le Winx compiono 15 anni, fatine per la nuova generazione di ragazze indipendenti - Teen |url=http://www.ansa.it/canale_lifestyle/notizie/teen/2018/09/28/rainbow-lancia-cartone-animato-44-gatti_05917921-ac06-4feb-b6bb-3c6a1ab5025d.html |url-status=live |archive-url=https://web.archive.org/web/20190228191835/http://www.ansa.it/canale_lifestyle/notizie/teen/2018/09/28/rainbow-lancia-cartone-animato-44-gatti_05917921-ac06-4feb-b6bb-3c6a1ab5025d.html |archive-date=28 February 2019 |access-date=28 February 2019 |website=[[Agenzia Nazionale Stampa Associata]]}}</ref>

====Retooled eighth season====
{{Quote box
| quote  = In the last ten years, the animation audience has skewed younger. Nowadays, it's very difficult to get a 10-year-old to watch cartoons ... when your target is 4-to-8, your story cannot have the same level of complexity as the beginning seasons of ''Winx'', where we had a lot of layers ... The fans of the previous ''Winx Club'' say on social media that the new seasons are childish, but they don't know that we ''had'' to do that.
| source = [[Iginio Straffi]] in 2019<ref name="Worldscreen-2019" />
| align  = right
| width  = 25em
}}

The eighth season of the series was not produced immediately after the seventh. It followed a multiple-year hiatus and was not made as a direct continuation of the previous season. At Iginio Straffi's decision, season{{nbsp}}8 was heavily retooled to appeal to a preschool [[target audience]].<ref name="Worldscreen-2019" />

For season{{nbsp}}8, Rainbow's creative team restyled the characters to appear younger, hoping to increase the appeal toward preschoolers.<ref name="Worldscreen-2019" /> The plot lines were simplified so that they could be understood by a younger audience.<ref name="Worldscreen-2019" /> Most of the show's longtime crew members were not called back to work on this season, including art director Simone Borselli, who had designed the series' characters from season{{nbsp}}1 to 7, and singer Elisa Rosselli, who had performed a majority of the songs.<ref>{{Cite interview |last=Rosselli |first=Elisa |title=Elisa Rosselli Interview |url=https://youtube.com/watch?v=FiS81sC6Few&t=722 |date=2019}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref> In another change from previous seasons, season{{nbsp}}8 was the first since season{{nbsp}}4 to be solely produced by Rainbow, with Nickelodeon's American team serving as consultants rather than directly overseeing the episodes. This was due to the broadcaster focusing on another co-production with Rainbow – ''[[Club 57 (TV series)|Club 57]]''.<ref name="Worldscreen-2019" /> Season{{nbsp}}8 was also the first-ever season without the involvement of [[Rai Fiction]].<ref>{{Cite episode |title=Winx Club - Episode 801 (credits) |series=Winx Club |minutes=23:09}}</ref>

Straffi made the decision to shift the show's intended audience after years of gradually aiming toward a younger demographic. In a 2019{{nbsp}}interview,<ref name="Worldscreen-2019" /> he explained that decreasing viewership from older viewers and an increased audience of young children made this change a necessity. He elaborated that "the fans of the previous ''Winx Club'' say on social media that the new seasons are childish, but they don't know that we {{em|had}} to do that."<ref name="Worldscreen-2019" /> Straffi stepped away from the series at this time and shifted his focus to [[live-action]] projects aimed at older audiences: Nickelodeon's ''Club 57'' and ''[[Fate: The Winx Saga]]''.<ref name="Worldscreen-2019" /> Straffi explained that "the things we had to tone down [in season{{nbsp}}8] have been emphasized in the live action–the relationships, the fights, the love stories." He added that he hoped that ''Fate'' will satisfy the "20-year-olds who still like to watch ''Winx''."<ref name="Worldscreen-2019" />

===Reboot===
On November{{nbsp}}6, 2022, creator Iginio Straffi announced that "a brand new CG ''Winx'' animated series reboot is going into production. Yes, a reboot."<ref>{{Cite web |title=Recently Canceled 'Fate: The Winx Saga' Nabs CG Animated Series Reboot and Live-Action Film |url=https://www.awn.com/news/recently-canceled-fate-winx-saga-nabs-cg-animated-series-reboot-and-live-action-film |url-status=live |archive-url=https://web.archive.org/web/20221205190025/https://www.awn.com/news/recently-canceled-fate-winx-saga-nabs-cg-animated-series-reboot-and-live-action-film |archive-date=5 December 2022 |access-date=28 April 2023}}</ref><ref>{{Cite web |date=6 November 2022 |title=Winx Club Animated Reboot Announced by Creator |url=https://comicbook.com/anime/news/winx-club-animated-reboot-tv-series/ |url-status=live |archive-url=https://web.archive.org/web/20230225043939/https://comicbook.com/anime/amp/news/winx-club-animated-reboot-tv-series/ |archive-date=25 February 2023 |access-date=2023-02-25 |website=comicbook.com}}</ref> In January{{nbsp}}2023, Paramount (Viacom) sold its stake in Rainbow back to Straffi, allowing him full creative control of the reboot.<ref>{{Cite web |last=SemiColonWeb |date=24 January 2023 |title=Good Morning, Cinecittà! |url=https://cinecittanews.it/good-morning-cinecitta-6/ |url-status=live |archive-url=https://web.archive.org/web/20230125003036/https://news.cinecitta.com/IT/it-it/news/53/92751/good-morning-cinecitta.aspx |archive-date=25 January 2023 |access-date=2023-02-25 |website=news.cinecitta.com}}</ref> In May{{nbsp}}2024, it was announced that [[Netflix]] will be in charge of broadcasting the episodes.<ref>{{Cite web |date=25 May 2024 |title=New Winx Club CGI-Animated Series Coming to Netflix in 2025 |url=https://comicbook.com/anime/news/winx-club-reboot-netflix-2025/ |access-date=2024-06-01 |website=Anime |language=en}}</ref>

==Production==

===Design===
[[File:Winx Club Flora character table.png|left|thumb|A character table for Flora by art director Simone Borselli]]

The series' visuals are a mixture of Japanese anime and European elements,<ref>{{Cite interview |last=Straffi |first=Iginio |interviewer=Valentina Neri |title=Iginio Straffi: "Attenta Pixar arrivano le Winx" |url=https://news.cinecitta.com/IT/it-it/news/54/62113/iginio-straffi-attenta-pixar-arrivano-le-winx.aspx |work=Luce Cinecittà |date=26 November 2007 |language=it}}</ref> which Iginio Straffi calls "the trademark Rainbow style".<ref name="Vivarelli-2009">{{Cite web |last=Vivarelli |first=Nick |date=20 February 2009 |title=Straffi's animation firm crosses borders |url=https://variety.com/2009/scene/markets-festivals/straffi-s-animation-firm-crosses-borders-1118000397/ |url-status=live |archive-url=https://web.archive.org/web/20210204180539/https://variety.com/2009/scene/markets-festivals/straffi-s-animation-firm-crosses-borders-1118000397/ |archive-date=4 February 2021 |access-date=15 March 2019 |website=[[Variety (magazine)|Variety]]}}</ref> The main characters' original designs were based on Straffi's original sketches and later updated to 3D CGI iterations.<ref>{{Cite web |date=28 January 2022 |title='Winx Club' Celebrates 18th Birthday! |url=https://www.animationmagazine.net/tv/winx-club-celebrates-18th-birthday/ |url-status=live |archive-url=https://web.archive.org/web/20220726183259/https://www.animationmagazine.net/tv/winx-club-celebrates-18th-birthday/ |archive-date=26 July 2022 |access-date=26 July 2022}}</ref> The main characters were modelled on celebrities popular at the turn of the 21st{{nbsp}}century. In a 2011{{nbsp}}interview with ''[[IO Donna]]'', Straffi stated that [[Britney Spears]] served as an inspiration for Bloom, [[Cameron Diaz]] for Stella, [[Jennifer Lopez]] for Flora, [[Pink (singer)|Pink]] for Tecna, [[Lucy Liu]] for Musa, and [[Beyoncé]] for Aisha.<ref name="Pennati-2011">{{Cite web |last=Pennati |first=Nicoletta |date=9 July 2011 |title=TIVÙ Iginio Straffi racconta le sue Winx ambientaliste |url=https://www.iodonna.it/personaggi/interviste/2011/straffi-winx-nuova-serie-ambiente-rainbow-30630689452.shtml |url-status=live |archive-url=https://web.archive.org/web/20190829102344/https://www.iodonna.it/personaggi/interviste/2011/straffi-winx-nuova-serie-ambiente-rainbow-30630689452.shtml |archive-date=29 August 2019 |access-date=28 February 2019 |website=[[IO Donna]] |language=it}}</ref> This approach was part of Straffi's aim for the fairies to represent "the women of today".<ref name="Marmiroli-2014" />

A team of specialized artists designs the characters' expressions and outfits for each season. About 20{{nbsp}}tables of expressions and positions from all angles are drawn for each character.<ref name="Straffi-2011" /> The designers start to develop characters' costumes by creating collages from magazine clippings of recent fashion trends. Using these as references, they draw multiple outfits for each character.<ref name="Letidor-2019">{{Cite web |date=10 February 2019 |script-title=ru:Здесь был «Летидор»: анимационная студия Rainbow в Италии |trans-title="Letidor" was here: Rainbow animation studio in Italy |url=https://letidor.ru/otdyh/zdes-byl-letidor-animacionnaya-studiya-rainbow-v-italii.htm |url-status=live |archive-url=https://web.archive.org/web/20190404003531/https://letidor.ru/otdyh/zdes-byl-letidor-animacionnaya-studiya-rainbow-v-italii.htm |archive-date=4 April 2019 |access-date=28 February 2019 |website=Letidor.ru |language=ru}}</ref> Simone Borselli, the series Winx art director, designed most of the characters' early-season clothing despite lacking a background in [[fashion design]]. When asked by an interviewer where his fashion intuition came from, Borselli responded, "From being gay".<ref>{{Cite web |last=Bombino |first=Silvia |date=14 October 2009 |title=Laggiù dove pettinano le bambole |url=http://www.iginiostraffi.com/wp-content/uploads/2009/10/vanity-fair-laggiù-dove-pettinano-le-bambole-14-10-2008.pdf |archive-url=https://web.archive.org/web/20201214030740/http://www.iginiostraffi.com/wp-content/uploads/2009/10/vanity-fair-laggiù-dove-pettinano-le-bambole-14-10-2008.pdf |archive-date=14 December 2020 |website=[[Vanity Fair (magazine)|Vanity Fair]] |language=it}}</ref>

===Writing and animation===
The first stage in the production of an episode is developing its script, a process that can last 5–6{{nbsp}}months.<ref name="Pierleoni-2014">{{Cite web |last=Pierleoni |first=Francesca |date=12 July 2014 |title=Fenomeno Rainbow, passione e arte, viaggio dove nascono le Winx |url=http://www.ansa.it/lifestyle/notizie/kids/giochi/2014/07/12/fenomeno-rainbow-passione-e-arte-viaggio-dove-nascono-le-winx_12df0ed0-a450-4143-b941-8d841dfa9cc6.html |url-status=live |archive-url=https://web.archive.org/web/20190228130444/http://www.ansa.it/lifestyle/notizie/kids/giochi/2014/07/12/fenomeno-rainbow-passione-e-arte-viaggio-dove-nascono-le-winx_12df0ed0-a450-4143-b941-8d841dfa9cc6.html |archive-date=28 February 2019 |access-date=28 February 2019 |website=[[Agenzia Nazionale Stampa Associata]] |language=it}}</ref> When the series began production, the writers were based entirely in Italy. After Viacom became a co-owner of Rainbow in 2011, Rainbow's group of 30 writers began collaborating with teams in both Italy and the United States.<ref name="Letidor-2019" /> The international coordination, which has continued through 2019,<ref name="Letidor-2019" /> intends to make scenarios depicted in the program multicultural and accessible to viewers from different countries.<ref name="Letidor-2019" /> Episodes are written with two stories in mind: a longer narrative arc that lasts for tens of episodes and a subplot that concludes at the end of the 22-minute runtime.<ref>{{Cite web |last=Di Maira |first=Paolo |date=4 April 2013 |title=A Tycoon in Loreto |url=http://www.cinemaevideo.it/case-historya-tycoon-in-loreto |url-status=live |archive-url=https://web.archive.org/web/20190320233446/http://www.cinemaevideo.it/case-historya-tycoon-in-loreto |archive-date=20 March 2019 |access-date=28 February 2019 |website=Cinema & Video International}}</ref> This episode structure was modelled on those of teen dramas and American comics.<ref>{{Cite web |last=Lodato |first=Francesco |title=Dieci anni di Winx |url=https://www.fantasymagazine.it/20614/dieci-anni-di-winx |url-status=live |archive-url=https://web.archive.org/web/20210204174857/https://www.fantasymagazine.it/20614/dieci-anni-di-winx |archive-date=4 February 2021 |access-date=28 February 2019 |website={{ill|FantasyMagazine|it}}}}</ref> Themes written into the series include romance,<ref name="FantasyMagazine-2007" /> the acquisition of maturity upon reaching adulthood,<ref>{{Cite web |title=Anecdotes du film Winx Club |url=http://www.allocine.fr/film/fichefilm-133641/secrets-tournage/ |url-status=live |archive-url=https://web.archive.org/web/20190228191851/http://www.allocine.fr/film/fichefilm-133641/secrets-tournage/ |archive-date=28 February 2019 |access-date=28 February 2019 |website=[[AlloCiné]]}}</ref> and (in the fifth{{nbsp}}season) nature conservation.<ref name="Pennati-2011" />

After the script and character designs have been approved, the screenplay is passed onto a group of storyboard artists. For each 22-minute episode, the artists prepare 450{{nbsp}}pages of storyboards<ref name="Letidor-2019" /> which are used to assemble an [[animatic]]. At this stage, dialogue and music are added to determine the length of each scene.<ref name="Morganti-2014">{{Cite web |last=Morganti |first=Tiziana |date=15 July 2014 |title=Rainbow Studios: le Winx ci aprono le porte del loro mondo |url=https://movieplayer.it/articoli/rainbow-studios-le-winx-ci-aprono-le-porte-del-loro-mondo_12911/ |url-status=live |archive-url=https://web.archive.org/web/20210205074235/https://movieplayer.it/articoli/rainbow-studios-le-winx-ci-aprono-le-porte-del-loro-mondo_12911/ |archive-date=5 February 2021 |access-date=28 February 2019 |website={{ill|Movieplayer.it|it}}}}</ref> In the original series (seasons{{nbsp}}1–4), the characters' mouths were animated to match the Italian voice actors' lines; in the revived series, the mouth movements were matched to the English scripts.<ref name="Reynoso-2011">{{Cite interview |last=Reynoso |first=Alejandra |title=Stars of Nickelodeon Cast of Winx Club Exclusive Interview |url=https://www.youtube.com/watch?v=uVKkKIvRc5A&t=146 |archive-url=https://ghostarchive.org/varchive/youtube/20211222/uVKkKIvRc5A |archive-date=2021-12-22 |url-status=live |date=23 October 2011 |quote=Season{{nbsp}}5, they're original records, so those are the days we come together and they send our voices to Italy and then they animate the show based on our voices.}}{{cbignore}}</ref> Episodes are worked on concurrently because each requires around two years of work to complete.<ref name="Letidor-2019" />

At the beginning of the first season, the production team worked from Rainbow's original headquarters in [[Recanati]], Italy.<ref name="Pierleoni-2014" /> In 2006, Straffi opened a second studio in Rome for computer-animated projects.<ref>{{Cite web |title=About Us - Rainbow CGI |url=http://www.rbw-cgi.it/en/about-us |url-status=live |archive-url=https://web.archive.org/web/20201203193342/https://www.rbw-cgi.it/en/about-us/ |archive-date=3 December 2020 |access-date=28 February 2019 |website=[[Rainbow&nbsp;S.p.A.]]}}</ref> During the fifth and sixth seasons, 3D CGI sequences were incorporated into the series for the first time, animated at the studio in Rome. According to the Rainbow CGI animators, the animation of the characters' hair in underwater scenes was particularly difficult, and it was animated separately from the characters.<ref name="Morganti-2014" />

===Casting===
{{Multiple image
| total_width = 300px
| image1 = Elizabeth Gillies by Gage Skidmore.jpg
| image2 = Ariana Grande.jpg
| footer = Nickelodeon stars [[Liz Gillies]] and [[Ariana Grande]] voiced Daphne and Diaspro, respectively.
}}

In Italy, the series' voice actors include [[Letizia Ciampa]] (Bloom), [[Perla Liberatori]] (Stella), [[Ilaria Latini]] (Flora), [[Domitilla D'Amico]] (Tecna), Gemma Donati (Musa), and Laura Lenghi (Aisha). According to Ilaria Latini, the characters were cast before the character designs were finalized and the actors were shown black-and-white sketches of their roles.<ref>{{Cite web |date=2014 |title=TV Ribelle - Buon Compleanno Winx |url=https://www.youtube.com/watch?v=0ehlFwOE29k&t=49 |website=Rai Gulp |language=it}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref> The actors record their lines in Rome.<ref name="Letidor-2019" /> Seasons 1–4 were animated to match the Italian voices.<ref name="Reynoso-2011" /> From season{{nbsp}}5 to 7, the animation was synchronized to match the English scripts.<ref name="Reynoso-2011" /><ref name="Licensing Special Report-2014">{{Cite web |date=2014 |title=Rainbow's next steps |url=https://live.staticflickr.com/65535/49342980238_36bff4f777_z.jpg |url-status=dead |archive-url=https://web.archive.org/web/20200107060624/https://live.staticflickr.com/65535/49342980238_36bff4f777_z.jpg |archive-date=2020-01-07 |website=Licensing Special Report}}</ref>

The [[List of Winx Club episodes#Revived series 2|2011 specials]] introduced a new cast of Hollywood voice actors. Iginio Straffi himself helped to choose the voices of the main characters, and the actors recorded their lines at the Atlas Oceanic studio in Burbank, California.<ref>{{Cite tweet |number=108575588037574656 |user=MollyQuinn93 |title=On Tuesdays I record Winx until 6PM in Burbank. I may be a little late, but can stay until the end. |first=Molly C. |last=Quinn |date=30 August 2011}}</ref><ref>{{Cite tweet |number=137296821612593154 |user=AmyBadGorilla |title=Had a great time recording the #WinxClub movie at @AtlasOceanic studio this morning! Ran into @KekePalmer on the way out. :) |first=Amy |last=Gross |date=17 November 2011}}</ref> [[Molly Quinn]] voiced the lead role of Bloom, and at first, she tried out a cartoony voice for her character. Nickelodeon advised her to use her real voice instead, saying, "No, we want voices of real girls this time around."<ref>{{Cite tweet |number=234463893815177216 |user=MollyQuinn93 |title=We came n w/ our "cartoon" voices & Nick was ... 'No, we want voices of real girls this time around.' |first=Molly C. |last=Quinn |date=11 August 2012}}</ref>

For the 2011{{nbsp}}cast, Viacom hired popular actors whose names were advertised on-air to attract American viewers; these stars included [[Ariana Grande]] as Diaspro,<ref>{{Cite web |date=23 August 2012 |title=The Winx Club gets star power from Nick celebs |url=http://www.nick.com/celebrity/news/winx-ariana-liz-keke-voices.html |url-status=dead |archive-url=https://web.archive.org/web/20130404154458/http://www.nick.com/celebrity/news/winx-ariana-liz-keke-voices.html |archive-date=2013-04-04 |website=[[Nick.com]]}}</ref> [[Elizabeth Gillies]] as Daphne, [[Keke Palmer]] as Aisha, [[Matt Shively]] as Sky,<ref name="Screener-2011">{{Cite web |date=9 June 2011 |title=Global Hit Animated Series 'Winx Club' Comes To Nickelodeon, Starting June 27 |url=http://tvbythenumbers.zap2it.com/2011/06/09/global-hit-animated-series-winx-club-comes-to-nickelodeon-starting-june-27/ |url-status=dead |archive-url=https://web.archive.org/web/20160204013844/http://tvbythenumbers.zap2it.com/2011/06/09/global-hit-animated-series-winx-club-comes-to-nickelodeon-starting-june-27/ |archive-date=4 February 2016 |website=[[Screener (website)|Screener]]}}</ref> and [[Daniella Monet]] as Mitzi.<ref name="Nickelodeon-2013">{{Cite web |date=2013 |title=Winx Club sizzle reel |url=https://www.imdb.com/title/tt0421482/videoplayer/vi2210249241?ref_=tt_ov_vi |website=Nickelodeon}}</ref> These actors provided voices for the first two ''Winx'' films and seasons three through six. In 2014, Viacom relocated the series' English cast to [[DuArt]] in [[New York City]]; this was done as a cost-cutting and time-saving measure since Rainbow was undergoing a significant financial loss at the time. Despite the change in voice actors, the series' animation continued to be matched to Nickelodeon and Rainbow's English scripts for the seventh season.<ref name="Licensing Special Report-2014"/>
<!-- This section is for the original casts, not for dubs. Seasons 1–4 were animated to match the Italian voices, while 5–6 and the specials were done to match the Hollywood voices. Any third-party dubs, including 4Kids, are not original and do not belong in this section. -->

===Music===
Original songs have been recorded in about 40{{nbsp}}languages for the show.<ref name="Vedomosti-2010" /> Frequent composers for the program include Michele Bettali, Stefano Carrara, {{ill|Fabrizio Castania|it}}, and Maurizio D'Aniello. One of Nickelodeon's composers, Emmy and Grammy Award recipient [[Peter Zizzo]], joined the team during Nickelodeon's joint production of the fifth season. His music is featured in the fifth, sixth,<ref>{{Cite episode |title=Inspiration of Sirenix (season{{nbsp}}6 credits) |url=https://www.youtube.com/watch?v=4uC6U5Qw44g |series=Winx Club |minutes=22:29 |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211222/4uC6U5Qw44g |archive-date=2021-12-22}}{{cbignore}}</ref> and seventh<ref>{{Cite episode |title=The Alfea Natural Park (season{{nbsp}}7 credits) |url=https://www.youtube.com/watch?v=M5jJw-Ht96g |series=Winx Club |minutes=23:23 |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211222/M5jJw-Ht96g |archive-date=2021-12-22}}{{cbignore}}</ref> seasons. Each song takes between five and twelve months to complete.<ref name="Rosselli-2008">{{Cite interview |last=Rosselli |first=Elisa |title=Elisa Rosselli – Exklusives GWN-Interview |url=https://germanwinxnews.wordpress.com/2013/01/11/elisa-rosselli-exklusives-gwn-interview/ |language=de}}</ref> Many of the show's tracks are performed by Italian singer Elisa Rosselli,<ref name="Rosselli-2019">{{Cite interview |last=Rosselli |first=Elisa |title=Club Winx - Entrevista Elisa Rosselli |url=https://www.youtube.com/watch?v=LVuk6PWYjI0 |archive-url=https://ghostarchive.org/varchive/youtube/20211222/LVuk6PWYjI0 |archive-date=2021-12-22 |url-status=live}}{{cbignore}}</ref> who started recording songs for ''Winx'' in 2007. Rosselli continued to produce music for the show (usually in collaboration with D'Aniello or Peter Zizzo from Nickelodeon)<ref name="Rosselli-2008" /> until its seventh season.<ref name="Rosselli-2019" />

Nickelodeon created a few live-action [[music video]]s for ''Winx Club'' that were performed by stars from other Nick shows. One featured Elizabeth Gillies from ''[[Victorious]]'' (who also voiced Bloom's sister, Daphne) singing "We Are Believix."<ref>{{Cite web |date=30 July 2012 |title=Nick Stars: Winx "We Are Believix" Music Video |url=http://www.nick.com/celebrity/news/liz-gillies-in-winx-music-video.html |url-status=dead |archive-url=https://web.archive.org/web/20120806043633/http://www.nick.com/celebrity/news/liz-gillies-in-winx-music-video.html |archive-date=6 August 2012 |website=Nickelodeon}}</ref> This song was released as a stand-alone single on iTunes. Another music video featured [[Cymphonique Miller]] from ''[[How to Rock]]'' singing "Winx, You're Magic Now." Miller also did a live performance of her ''Winx'' song at Nickelodeon's upfront presentation in Las Vegas.<ref>{{Cite web |last=Brekken |first=Isaac |date=15 June 2011 |title=Nickelodeon at the Licensing Show 2011 |url=https://www.gettyimages.co.uk/detail/news-photo/actress-singer-cymphonique-miller-star-of-nicks-new-show-news-photo/116148422 |url-status=live |archive-url=https://web.archive.org/web/20210204174736/https://www.gettyimages.co.uk/detail/news-photo/actress-singer-cymphonique-miller-star-of-nicks-new-show-news-photo/116148422 |archive-date=4 February 2021 |access-date=25 January 2021 |publisher=[[Getty Images|Getty]] |quote=Cymphonique Miller, star of Nick's new show How to Rock, sings the Winx Club theme song during Nickelodeon's special Licensing International Expo presentation}}</ref>

==Broadcast==
''Winx Club'' first premiered on the Italian television channel [[Rai&nbsp;2]] on 28{{nbsp}}January 2004. Reruns later aired on [[Rai Gulp]], a sister channel to Rai 2 aimed at older children, shortly after the network launched in 2007.

By 2014, the show had been aired in over 150 countries.<ref name="VideoAge-2014" /> In 2019, after the [[Proposed 2019 merger of CBS and Viacom|Viacom-CBS merger]] announcement, [[Informa]]'s ''Television Business International'' listed the show among the most important Viacom properties internationally.<ref>{{Cite web |last=Middleton |first=Richard |date=16 August 2019 |title=TBI Weekly: ViacomCBS, a US deal with global implications |url=https://tbivision.com/2019/08/16/viacomcbs-a-us-deal-with-global-implications/ |url-status=live |archive-url=https://web.archive.org/web/20191025210031/https://tbivision.com/2019/08/16/viacomcbs-a-us-deal-with-global-implications/ |archive-date=25 October 2019 |access-date=25 October 2019 |website=TBI Vision |publisher=[[Informa]]}}</ref>

In June 2022, Paramount (the rebranded name of ViacomCBS) launched a 24-hour ''Winx Club'' channel on their [[Pluto TV]] on-demand service.<ref>{{Cite web |date=31 May 2022 |title=Pluto TV lanza tres nuevos canales: Horror, Winx Club y Cortos |url=https://satcesc.com/2022/05/31/plutotv-lanza-horror-winxclub-cortos/ |url-status=live |archive-url=https://web.archive.org/web/20220531215931/https://satcesc.com/2022/05/31/plutotv-lanza-horror-winxclub-cortos/ |archive-date=31 May 2022 |access-date=31 May 2022}}</ref> The channel is currently only available on the Spanish and French feeds.<ref>{{Cite tweet |number=1533766163095756800 |user=plutotvfr |title=Winx, si tu me tiens bien la main... |author=Pluto TV FR |date=June 6, 2022 |access-date=July 20, 2022 |url=https://www.twitter.com/plutotvfr/status/1533766163095756800}}</ref>
<!-- Non-notable broadcast information (outside of Italy and America, the countries of production) should not be added, per [[WP:MOSTV]]. -->

===Revival series===
On 2 September 2010, [[Nickelodeon]] announced through a press release that they would be producing brand-new seasons with Rainbow.<ref name="Nickelodeon-2010" /> Nickelodeon debuted four one-hour specials (also co-produced with Rainbow) summarizing the first two seasons, the first of which premiered on their flagship American channel on 27 June 2011.<ref name="Screener-2011" /> With the exception of Italy, the fifth, sixth, and seventh seasons launched on Nickelodeon channels domestically and internationally.<ref name="Nickelodeon-2010" />

During the sixth season in 2014, episode premieres were moved from Rai 2 to [[Rai Gulp]] in Italy, and from Nickelodeon to the [[Nick Jr. Channel]] in the United States. The change to younger-skewing networks followed Rainbow's lowering of ''Winx Club''{{'}}s target demographic to a younger audience than the earlier seasons.<ref name="Worldscreen-2019">{{Cite web |date=22 May 2019 |title=TV Kids: Iginio Straffi |url=https://issuu.com/worldscreen/docs/tv_kids_licensing_expo__annecy___na/30 |url-status=live |archive-url=https://web.archive.org/web/20201211062253/https://issuu.com/worldscreen/docs/tv_kids_licensing_expo__annecy___na/30 |archive-date=11 December 2020 |access-date=13 September 2019 |website=Worldscreen}}</ref> The seventh season was jointly announced by Nickelodeon and Rainbow in April 2014 as part of their continuing partnership.<ref>{{Cite web |date=7 April 2014 |title=Rainbow and Nickelodeon Announce 'Winx Club' Season Seven |url=https://www.awn.com/news/rainbow-and-nickelodeon-announce-winx-club-season-seven |url-status=live |archive-url=https://web.archive.org/web/20161223201214/http://www.awn.com/news/rainbow-and-nickelodeon-announce-winx-club-season-seven |archive-date=23 December 2016 |access-date=28 February 2019 |website=[[Animation World Network]]}}</ref> The seventh season made its world premiere on [[Nickelodeon Greece]] on 24 May 2015, and the English version debuted on [[Nickelodeon Asia]] on 22{{nbsp}}June 2015.<ref name="Nickelodeon Asia-2015">{{Cite web |date=12 June 2015 |title=Season 7: New Episodes |url=http://www.facebook.com/nickasia/photos/a.274168556027255.56983.268035966640514/734181770025929 |url-access=limited |archive-url=https://ghostarchive.org/iarchive/facebook/268035966640514/734181770025929 |archive-date=2022-02-26 |publisher=[[Nickelodeon (Asia)|Nickelodeon Asia]]}}{{cbignore}}</ref> It later premiered on Rai Gulp in Italy (21 September 2015) and the [[Nick Jr. Channel]] in the United States (10 January 2016).

===4Kids edit===
In October 2003, [[4Kids Entertainment]] acquired US broadcast rights to the first season of ''Winx Club'' for broadcast on their [[4Kids TV|FoxBox]] (later 4Kids TV) strand on [[Fox Broadcasting Company|Fox]].<ref>{{Cite web |last=McClintock |first=Amela |last2=Oei |first2=Lily |date=30 October 2003 |title=No walk in park for 'George' |url=https://variety.com/2003/tv/news/no-walk-in-park-for-george-1117894858/ |url-status=live |archive-url=https://web.archive.org/web/20190327195327/https://variety.com/2003/tv/news/no-walk-in-park-for-george-1117894858/ |archive-date=27 March 2019 |access-date=28 February 2019 |website=[[Variety (magazine)|Variety]]}}</ref> 4Kids dubbed the first three seasons, censoring and editing the original content in an attempt at localization. Iginio Straffi criticized these adjustments in a 2008 interview, saying, "The Winx fairies cannot even talk about boys there. I think this removes something essential."<ref>{{Cite web |last=Beekman |first=Bor |date=17 April 2008 |title=Sexy feeën in 130 landen |url=https://www.volkskrant.nl/nieuws-achtergrond/sexy-feeen-in-130-landen~bfbaf1fe/ |url-status=live |archive-url=https://web.archive.org/web/20190228130504/https://www.volkskrant.nl/nieuws-achtergrond/sexy-feeen-in-130-landen~bfbaf1fe/ |archive-date=28 February 2019 |access-date=28 February 2019 |website=[[de Volkskrant]] |language=nl}}</ref> The series last aired on [[The CW]] (as part of [[Toonzai|The CW4Kids]]) before 4Kids' broadcast agreement was permanently revoked by Rainbow in 2009.<ref name="Vedomosti-2010" />

==Reception==

===Ratings===
Upon its debut, ''Winx Club'' was a ratings success. During its first season in 2004, the series became one of the highest-rated programs on Rai{{nbsp}}2 with an average audience share of 17%.<ref name="la Repubblica-2004" /> Among viewers 4–14 years old, the average share was 45%.<ref name="la Repubblica-2004" /> In France and Belgium, the season reached a 56% share among 10 to 14-year-olds.<ref>{{Cite web |date=1 April 2004 |title=Caccia alle streghe made in Italy |url=https://ricerca.repubblica.it/repubblica/archivio/repubblica/2004/04/01/caccia-alle-streghe-made-in-italy-la.html |url-status=live |archive-url=https://web.archive.org/web/20190222105702/https://ricerca.repubblica.it/repubblica/archivio/repubblica/2004/04/01/caccia-alle-streghe-made-in-italy-la.html |archive-date=22 February 2019 |access-date=15 March 2019 |website=[[la Repubblica]]}}</ref> According to Rai in 2009, the gender mix of ''Winx Club''{{'s}} audience was nearly equal across the first three seasons; in the target demographic of 4–14 years of age, females represented only 3% more of the audience than males.<ref>{{Cite web |last=Giannelli |first=Alessandra |date=9 April 2009 |title=Winx, un made in Italy di fama mondiale |url=https://www.mymovies.it/cinemanews/2009/5571/ |url-status=live |archive-url=https://web.archive.org/web/20170213204606/https://www.mymovies.it/cinemanews/2009/5571/ |archive-date=13 February 2017 |access-date=15 March 2019}}</ref> The premiere of the fourth season set a record for an animated show's audience on Rai{{nbsp}}2 with 500,000 viewers.<ref>{{Cite web |date=17 April 2009 |title=Cartoon: ascolti record per la quarta serie di Winx Club |url=http://e-duesse.it/News/Giocattoli/Cartoon-ascolti-record-per-la-quarta-serie-di-Winx-Club |url-status=live |archive-url=https://archive.today/20190903103607/http://e-duesse.it/News/Giocattoli/Cartoon-ascolti-record-per-la-quarta-serie-di-Winx-Club |archive-date=3 September 2019 |access-date=15 March 2019 |website=Duesse Communication}}</ref> In 2007, Iginio Straffi noted that there were lower ratings in English-speaking territories than in Europe at the time, which he surmised was due to cultural differences.<ref>{{Cite interview |last=Straffi |first=Iginio |interviewer=Federico Raponi |title="Winx - Il segreto del regno perduto" Intervista al regista. |url=http://filmup.leonardo.it/speciale/winxilsegreto/int01.htm |access-date=15 March 2019 |archive-url=https://web.archive.org/web/20080914140929/http://filmup.leonardo.it/speciale/winxilsegreto/int01.htm |archive-date=14 September 2008 |url-status=dead |date=26 November 2007}}</ref>

On 27{{nbsp}}June 2011, the first special produced with Nickelodeon premiered on Nick U.S. to 2.278{{nbsp}}million viewers.<ref>{{Cite web |date=28 June 2011 |title=Monday's Cable Ratings: "WWE Raw" Claims Top Honors |url=http://www.thefutoncritic.com/ratings/2011/06/28/mondays-cable-ratings-wwe-raw-claims-top-honors-557115/cable_20110627/ |url-status=live |archive-url=https://archive.today/20130204051226/http://www.thefutoncritic.com/ratings/2011/06/28/mondays-cable-ratings-wwe-raw-claims-top-honors-557115/cable_20110627/ |archive-date=4 February 2013 |access-date=15 March 2019 |website=[[The Futon Critic]]}}</ref> Each of the following three specials performed better than the previous ones, with the fourth ("The Shadow Phoenix") rating #1 in its time slot among viewers aged 2–11.<ref name="Rainbow-Viacom-2012">{{Cite web |date=2012 |title=Winx Club - 20below Presentation |url=https://vimeo.com/238978215 |url-status=live |archive-url=https://web.archive.org/web/20210212180043/https://vimeo.com/238978215 |archive-date=12 February 2021 |access-date=5 November 2019 |website=Rainbow-Viacom}}</ref> During the first quarter of 2012, an average of 38.5{{nbsp}}million viewers watched the series across nine of Nickelodeon's international outlets, a 60% increase from the fourth quarter of 2011.<ref name="Rainbow-Viacom-2012" /> On [[Nickelodeon (British and Irish TV channel)|Nickelodeon UK]], ''Winx Club'' increased the network's ratings by 58% on its launch weekend in September{{nbsp}}2011, ranking as the second-most-popular program on the channel and the most popular show with females aged 7–15.<ref>{{Cite web |last=Loveday |first=Samantha |date=10 October 2011 |title=Nickelodeon Consumer Products' Winx Club drive bolstered by strong viewing figures |url=http://www.licensing.biz/news/7960/NCPs-Winx-Club-drive-bolstered-by-strong-viewing-figures |url-status=dead |archive-url=https://web.archive.org/web/20111011170206/http://www.licensing.biz/news/7960/NCPs-Winx-Club-drive-bolstered-by-strong-viewing-figures |archive-date=11 October 2011 |website=[[Licensing.biz]]}}</ref> As of 2021, ''Winx Club'' is still broadcast daily on Nickelodeon UK's main network.<ref>{{Cite web |date=2021 |title=Nickelodeon UK May 2021 |url=http://www.nick.co.uk/shows/tvschedule |url-status=dead |archive-url=https://archive.today/20210507020033/http://www.nick.co.uk/shows/tvschedule |archive-date=2021-05-07 |website=[[Nickelodeon]]}}</ref>

===Critical response===
In a ''[[New York Times]]'' article, [[Bocconi University]] professor Paola Dubini stated that the themes and characters of ''Winx Club'' appealed to both the target audience and their parents. Dubini wrote that the fairies' "defined and different personalities" made them relatable to viewers.<ref>{{Cite web |last=Povoledo |first=Elisabetta |date=9 December 2007 |title=A commercial 'phenomenon' in Italy: teenage fairies |url=https://www.nytimes.com/2007/12/07/technology/07iht-winx10.1.8647943.html |url-status=live |archive-url=https://web.archive.org/web/20190912124333/https://www.nytimes.com/2007/12/07/technology/07iht-winx10.1.8647943.html |archive-date=12 September 2019 |access-date=15 March 2019 |website=[[New York Times]]}}</ref> [[Common Sense Media]] reviewer Tara Swords gave the show a three-star review, calling it "an imaginative story with bold, take-charge heroines" while also arguing that the show is hindered by its design elements.<ref>{{Cite web |last=Swords |first=Tara |date=22 May 2005 |title=Winx Club TV Review |url=https://www.commonsensemedia.org/tv-reviews/winx-club |url-status=live |archive-url=https://web.archive.org/web/20171003075409/https://www.commonsensemedia.org/tv-reviews/winx-club |archive-date=3 October 2017 |access-date=15 March 2019 |publisher=[[Common Sense Media]]}}</ref>

''Winx Club'' has attracted academic interest for its presentation of [[gender roles]]. In the journal of [[Volgograd State University]], Russian sociologists Georgiy Antonov and Elena Laktyukhina judged that female characters in the series are depicted as dominant, while males are shown to be passive.<ref name="Antonov-2013">{{Cite journal |last=Antonov |first=Georgiy |last2=Laktyukhina |first2=Elena |year=2013 |title=Мультсериал "Клуб Винкс" |url=https://cyberleninka.ru/article/v/multserial-klub-vinks-formirovanie-demograficheskih-ustanovok-i-gendernyh-stereotipov-u-detey-v-vozraste-7-12-let-po-materialam-kontent |url-status=live |journal=Journal of Volgograd State University |pages=92{{en dash}}99 |issn=1998-9946 |archive-url=https://web.archive.org/web/20191012010952/https://cyberleninka.ru/article/v/multserial-klub-vinks-formirovanie-demograficheskih-ustanovok-i-gendernyh-stereotipov-u-detey-v-vozraste-7-12-let-po-materialam-kontent |archive-date=12 October 2019 |access-date=15 March 2019}}</ref> As examples of women adopting traditionally male roles, they listed the female fairies fighting for their boyfriends, saving them from enemies, and inviting them on dates, while at the same time having difficulty performing household duties like cooking and cleaning.<ref name="Antonov-2013" /> Writing for [[Kabardino-Balkarian State University]], Zalina Dokhova and Tatiana Cheprakova stated that the series conveys "both positive and negative stereotypes",<ref name="Dokhova-2011">{{Cite journal |last=Dokhova |first=Zalina |last2=Cheprakova |first2=Tatiana |year=2011 |title=Мультипликационный фильм как экстралингвистический фактор формирования языковой личности ребёнка (на материале мультипликационного сериала "Винкс") |url=https://kbsu.ru/wp-content/uploads/2016/11/t1n4_2011.pdf#page=108 |url-status=live |journal=Journal of Kabardino-Balcarian State University |type=journal |volume=1 |pages=108–111 |issn=1992-6464 |archive-url=https://web.archive.org/web/20171208151517/https://kbsu.ru/wp-content/uploads/2016/11/t1n4_2011.pdf |archive-date=8 December 2017 |number=4}}</ref> citing the opposite personalities of Stella and Aisha. They wrote that Stella's character incorporates stereotypically feminine passions for shopping and clothes, while Aisha represents a more realistic character with an interest in male-dominated sports.<ref name="Dokhova-2011" />

[[Rhodes University]] professor Jeanne Prinsloo wrote in 2014 that ''Winx Club'' episodes "present complex narratives with active female protagonists and positive relationships that validate 'girl power'".<ref>{{Cite book |url=https://nordicom.gu.se/sites/default/files/publikationer-hela-pdf/risks_and_rights.pdf#page=81 |title=Sexualisation and Children's Relationship with the Media |publisher=The International Clearinghouse on Children, Youth and Media |year=2014 |isbn=978-91-86523-89-3 |page=81 |issn=1651-6028 |archive-url=https://web.archive.org/web/20170706083738/https://nordicom.gu.se/sites/default/files/publikationer-hela-pdf/risks_and_rights.pdf |archive-date=6 July 2017 |url-status=dead}}</ref> In an interview with the newspaper ''[[Corriere della Sera]]'', psychotherapist {{ill|Gianna Schelotto|it}} highlighted positive aspects of the show, like friendship, guiding female viewers "away from supermodels to which the commercial world drags them".<ref>{{Cite web |last=Pierluigi |first=Panza |date=24 November 2007 |title=Né malizia, né mossette E finalmente gli eroi non sono solo maschi |url=http://archiviostorico.corriere.it/2007/novembre/24/malizia_mossette_finalmente_gli_eroi_co_9_071124116.shtml |url-status=dead |archive-url=https://web.archive.org/web/20151231042419/http://archiviostorico.corriere.it/2007/novembre/24/malizia_mossette_finalmente_gli_eroi_co_9_071124116.shtml |archive-date=31 December 2015 |website=[[Corriere della Sera]]}}</ref> ''Il{{nbsp}}Sole 24 Ore'' also wrote positively about the show's feminist themes, commending how the characters "expose narcissistic masculinity".<ref name="Vercellino-2019" />

The characters' outfits caused some controversy in June 2017, when the [[Pakistan Electronic Media Regulatory Authority]] (PEMRA) fined [[Nickelodeon (Pakistani TV channel)|Nickelodeon's Pakistani channel]] after it aired an episode where the Winx are shown in swimsuits.<ref>{{Cite web |date=15 June 2017 |title=PEMRA fines Nickelodeon for showing indecent content |url=https://www.pakistantoday.com.pk/2017/06/15/pemra-fines-nickelodeon-for-showing-indecent-content/ |url-status=live |archive-url=https://web.archive.org/web/20190317025008/https://www.pakistantoday.com.pk/2017/06/15/pemra-fines-nickelodeon-for-showing-indecent-content/ |archive-date=17 March 2019 |access-date=24 August 2020 |website=[[Pakistan Today]]}}</ref>

===Cultural impact===
[[File:Winx Club (15647110136).jpg|thumb|upright|Cosplay of the character Roxy in 2014]]

''Winx Club'' has been popular at [[fan convention]]s. For example, in 2012 and 2013, the series had a large presence at Nickelodeon's [[San Diego Comic-Con]] booth, where new collectibles were raffled off to fans.<ref>{{Cite web |last=Hoevel |first=Ann |date=14 July 2012 |title=Comic-Con is in high gear |url=https://geekout.blogs.cnn.com/2012/07/14/comic-con-is-in-high-gear/ |url-status=dead |archive-url=https://web.archive.org/web/20120717025125/https://geekout.blogs.cnn.com/2012/07/14/comic-con-is-in-high-gear/ |archive-date=2012-07-17 |website=[[CNN]]}}</ref> Nickelodeon made two exclusive dolls for the 2012 event (a silver Bloom and a gold Bloom)<ref>{{Cite web |last=Johnston |first=Rick |date=4 July 2012 |title=San Diego PR Runaround – Electric Man, Poyo, Udon, Walking Dead And More |url=https://www.bleedingcool.com/2012/07/04/san-diego-pr-runaround-electric-man-poyo-udon-walking-dead-and-more/ |url-status=live |archive-url=https://web.archive.org/web/20130425183739/https://www.bleedingcool.com/2012/07/04/san-diego-pr-runaround-electric-man-poyo-udon-walking-dead-and-more/ |archive-date=25 April 2013 |access-date=15 March 2019 |website=[[Bleeding Cool]]}}</ref> and two more for 2013 (Daphne in her nymph form and Bloom in her Harmonix form).<ref>{{Cite web |date=July 2013 |title=Nickelodeon Exclusives San Diego Comic-Con 2013 (press pictures) |url=https://www.flickr.com/photos/paulnomad/sets/72157634490603252/ |url-status=live |archive-url=https://web.archive.org/web/20220412221927/https://www.flickr.com/photos/paulnomad/sets/72157634490603252/ |archive-date=12 April 2022 |access-date=26 January 2021}}</ref> In 2015, a four-day ''Winx Club'' fan gathering was held in [[Jesolo]],<ref>{{Cite web |date=28 May 2016 |title=Winx Worldwide Reunion, dal 2 al 4 settembre attese a Lignano 100 mila persone |url=https://www.triesteprima.it/cronaca/winx-worldwide-reunion-lignano-28-maggio-2016.html |url-status=live |archive-url=https://web.archive.org/web/20210204204719/https://www.triesteprima.it/cronaca/winx-worldwide-reunion-lignano-28-maggio-2016.html |archive-date=4 February 2021 |access-date=2 November 2020 |website=TriestePrima}}</ref> where Nickelodeon installed a "Fan Wall" to display messages from worldwide fans.<ref>{{Cite web |date=16 July 2015 |title=Join the Winx Worldwide Reunion |url=https://www.winxclub.com/reunionmessage |url-status=live |archive-url=https://web.archive.org/web/20210204174840/https://www.winxclub.com/reunionmessage |archive-date=4 February 2021 |access-date=2 November 2020 |quote=It will be included into the Nickelodeon special Fan Wall in Jesolo (Italy)!}}</ref> In October 2018, an exhibition for the series' fifteenth anniversary was held at Europe's largest comics festival, the [[Lucca Comics & Games]] convention in [[Tuscany]].<ref>{{Cite web |last=Basso |first=Fabrizio |date=2 November 2018 |title=Lucca Comics & Games accoglie le Winx e la loro poetica, tra musica e magia |url=https://tg24.sky.it/spettacolo/musica/2018/11/02/winx-club-musiche.html |url-status=live |archive-url=https://web.archive.org/web/20190911164130/https://tg24.sky.it/spettacolo/musica/2018/11/02/winx-club-musiche.html |archive-date=11 September 2019 |access-date=15 March 2019 |website=[[Sky Italia]]}}</ref>

Federico Vercellino of ''[[Il Sole 24 Ore]]'' described the series as "a destructive and constructive phenomenon"<ref name="Vercellino-2019">{{Cite web |last=Vercellino |first=Federico |date=6 February 2019 |title=Quindici anni di Winx, il femminismo spiegato alle bambine |url=https://alleyoop.ilsole24ore.com/2019/02/06/winx/ |url-status=live |archive-url=https://web.archive.org/web/20190702012853/https://alleyoop.ilsole24ore.com/2019/02/06/winx/ |archive-date=2 July 2019 |access-date=15 March 2019 |website=[[Il Sole 24 Ore]] |language=it}}</ref> that introduced viewers to feminist stories about rebellious female characters.<ref name="Vercellino-2019" /> A 2019 study conducted for the ''[[Corriere della Sera]]'' reported that ''Winx Club'' was the fourth-most-popular Italian series outside of the country, with strong demand in Russia and the United States.<ref>{{Cite web |last=Fasola |first=Giacomo |date=27 January 2019 |title=Serie tv italiane, le più popolari all'estero |url=https://www.corriere.it/tecnologia/serie-tv/cards/serie-tv-italiane-piu-popolari-all-estero/serie-animate-teen-drama.shtml |url-status=live |archive-url=https://web.archive.org/web/20190911175126/https://www.corriere.it/tecnologia/serie-tv/cards/serie-tv-italiane-piu-popolari-all-estero/serie-animate-teen-drama.shtml |archive-date=11 September 2019 |access-date=15 March 2019 |website=[[Corriere della Sera]] |language=it}}</ref>

In 2018, Giovanna Gallo of ''[[Cosmopolitan (magazine)|Cosmopolitan]]'' stated that the program's characters have become "real icons of fashion" and noted the show's popularity with [[cosplay]]ers,<ref>{{Cite web |last=Gallo |first=Giovanna |date=15 March 2018 |title=Winx, Su Netflix arriva la serie tv delle Winx con le fatine in carne e ossa |url=https://www.cosmopolitan.com/it/lifestyle/a19440052/winx-serie-tv-netflix/ |url-status=live |archive-url=https://web.archive.org/web/20180317051426/https://www.cosmopolitan.com/it/lifestyle/a19440052/winx-serie-tv-netflix/ |archive-date=17 March 2018 |access-date=15 March 2019 |website=[[Cosmopolitan (magazine)|Cosmopolitan]] |language=it}}</ref> [[performance art]]ists who wear costumes and accessories to represent the show's characters. ''Winx Club'' costumes were the focus of a second-season episode of ''[[The Apprentice (Italian TV series)|The Apprentice]]'', in which [[Flavio Briatore]] challenged the show's teams to create three ''Winx'' outfits intended for females 25–35 years of age, which were to be submitted to the judgment of Iginio Straffi.<ref>{{Cite episode |title=The Apprentice: Winx Club |url=https://www.youtube.com/watch?v=uDJOmyd1k9w |series=[[The Apprentice (Italian TV series)|The Apprentice]] |network=[[Cielo (TV channel)|Cielo]] |date=7 February 2014 |season=2 |number=4 |language=it}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref> ''[[La Repubblica]]''{{'}}s Marina Amaduzzi attributed the popularity of ''Winx''-inspired fashion to fans' desire to emulate the characters, stating that "Winx fanatics dress, move and breathe like their heroines".<ref>{{Cite web |last=Amaduzzi |first=Marina |date=18 December 2005 |title=Fenomeno Winx centinaia di bimbi assediano le fatine |url=https://ricerca.repubblica.it/repubblica/archivio/repubblica/2005/12/18/fenomeno-winx-centinaia-di-bimbi-assediano-le.html |website=[[la Repubblica]]}}</ref>

The Regional Council of [[Marche]], Italy, chose the ''Winx Club'' fairies to represent Marche and Italy at the [[Expo 2010]] world's fair in Shanghai.<ref name="Expo-2010">{{Cite web |date=19 May 2010 |title=World Expo Shanghai 2010 - "Marche: Land of Magic" - Per 15 giorni le Winx racconteranno la Regione Marche ai visitatori del Padiglione Italiano |url=http://www.regione.marche.it/In-Primo-Piano/ComunicatiStampa/id/21628/p/636/WORLD-EXPO-SHANGHAI----MARCHE-LAND-OF-MAGIC----PER--GIORNI-LE-WINX-RACCONTERANNO-LA-REGIONE-MARCHE-AI-VISITATORI-DEL-PADIGLIONE-ITALIANO |url-status=live |archive-url=https://web.archive.org/web/20210517171735/https://www.regione.marche.it/In-Primo-Piano/ComunicatiStampa/id/21628/p/636/WORLD-EXPO-SHANGHAI----MARCHE-LAND-OF-MAGIC----PER--GIORNI-LE-WINX-RACCONTERANNO-LA-REGIONE-MARCHE-AI-VISITATORI-DEL-PADIGLIONE-ITALIANO |archive-date=17 May 2021 |access-date=15 March 2019 |website=[[Politics of Marche|Marche Regional Council]]}}</ref> A four-minute video using [[stereoscopy|stereoscopic technology]] showing the Winx in Marche's tourist destinations was animated for the Italian Pavilion.<ref name="Expo-2010" /> In 2015, Italian Prime Minister [[Matteo Renzi]] visited Rainbow's studio and wrote that "the Winx are a beautiful story of Italian talent".<ref>{{Cite news |date=29 May 2015 |title=Renzi visita le Winx poi carica Ceriscioli |url=https://www.corriereadriatico.it/marche/elezioni_amministrative_regione_marche_visita_premier_matteo_renzi_winx_muse_luca_ceriscioli-1062857.html |url-status=live |archive-url=https://web.archive.org/web/20190911154210/https://www.corriereadriatico.it/marche/elezioni_amministrative_regione_marche_visita_premier_matteo_renzi_winx_muse_luca_ceriscioli-1062857.html |archive-date=11 September 2019 |access-date=15 March 2019 |work=[[Corriere Adriatico]]}}</ref>

==Lawsuit==
In April 2004,<ref name="Gradozzi-2008">{{Cite web |last=Gradozzi |first=Francesco |date=2008 |title=I segni distintivi nella giurisprudenza |url=https://docplayer.it/docview/26/7619504/#file=/storage/26/7619504/7619504.pdf |url-status=live |archive-url=https://web.archive.org/web/20200101040502/https://docplayer.it/docview/26/7619504/#file=/storage/26/7619504/7619504.pdf |archive-date=1 January 2020 |access-date=1 January 2020 |publisher=[[University of Macerata]] |language=it}}</ref> [[The Walt Disney Company]] filed an unsuccessful [[copyright infringement]] lawsuit against Rainbow.<ref name="Gradozzi-2008" /> The company accused Rainbow of copying the ''Winx Club'' concept from its ''[[W.I.T.C.H.]]'' comic book,<ref name="Gradozzi-2008" /> which was published over a year after production on ''Winx Club'' began.<ref name="Brena-2005" /> Disney applied for an injunction order to halt the further release of the ''Winx Club'' series and comic magazine; to declare the ''Winx Club'' trademark invalid; and to seize the periodical and film material bearing the allegedly infringing ''Winx Club'' name.<ref name="Gradozzi-2008" /> Rainbow won the case against Disney, and the judge declared there were no confusing similarities between the two.<ref name="Gradozzi-2008" /> Straffi mentioned that the ''Winx Club'' pilot entered production by 2000, while the ''W.I.T.C.H.'' comic was not released until May 2001.<ref name="Brena-2005" /><ref>{{Cite interview |last=Artibani |first=Francesco |title=Intervista a Francesco Artibani |url=https://www.comicus.it/mainmenu-interviste/item/46207-intervista-a-francesco-artibani |work=Comicus |date=9 April 2006 |language=it}}</ref> On 2 August 2004,<ref name="Gradozzi-2009">{{Cite web |last=Gradozzi |first=Francesco |date=2 March 2009 |title=Winx vs. WITCH |url=http://gradozzi.it/winx-vs-witchwinx-vs-witch/ |url-status=live |archive-url=https://web.archive.org/web/20200810120732/https://gradozzi.it/winx-vs-witchwinx-vs-witch/ |archive-date=10 August 2020 |access-date=1 January 2020 |language=it}}</ref> all of Disney's infringement claims were rejected by the Tribunale di Bologna's {{ill|Sezioni specializzate in materia di impresa|lt=Specialized Commercial Matters Department|it}},<ref name="Gradozzi-2008" /> which deemed them unfounded.<ref name="Gradozzi-2008" /> The suit later became the subject of a commercial law seminar at the [[University of Macerata]] in 2009.<ref name="Gradozzi-2009" />

In 2005, Iginio Straffi was interviewed in ''[[IO Donna]]'' about the legal battle.<ref name="Brena-2005">{{Cite news |last=Brena |first=Silvia |date=10 September 2005 |title=Con le mie fate sfido Disney |work=[[IO Donna]]}}</ref> He was asked how it felt "to be one of Disney's most hated people,"<ref name="Brena-2005" /> and answered that he{{snd}}as the founder of a small animation studio{{snd}}was glad to have "defeated" a massive conglomerate.<ref name="Brena-2005" /> "I feel a certain pride in having annoyed such a giant. It's inspiring," he elaborated.<ref name="Brena-2005" /> As a result of the lawsuit, Straffi has avoided doing any business with the Disney corporation; he commented in 2014, "They've lost the chance to explore our creativity."<ref>{{Cite web |last=Fumarola |first=Silvia |date=30 October 2014 |title=Iginio Straffi, creatore delle Winx: "Abbiamo serie di qualità ma ci usano come terra di conquista" |url=https://www.repubblica.it/cronaca/2014/10/30/news/iginio_straffi_creatore_delle_winx_abbiamo_serie_di_qualit_ma_ci_usano_come_terra_di_conquista-99475680/ |url-status=live |archive-url=https://web.archive.org/web/20200101074918/https://www.repubblica.it/cronaca/2014/10/30/news/iginio_straffi_creatore_delle_winx_abbiamo_serie_di_qualit_ma_ci_usano_come_terra_di_conquista-99475680/ |archive-date=1 January 2020 |access-date=1 January 2020 |website=[[la Repubblica]] |language=it}}</ref>

==Related media==

===Films===
[[File:Winx.jpg|thumb|Dancers portraying the Winx Club attend the [[Rome Film Fest]] premiere of ''The Secret of the Lost Kingdom'']]

====''The Secret of the Lost Kingdom''====
{{Main|Winx Club: The Secret of the Lost Kingdom}}

On 8{{nbsp}}October 2006, a ''Winx Club'' feature film was announced on Rainbow's website. ''The Secret of the Lost Kingdom'' was released in Italy on 30 November 2007.<ref>{{Cite web |date=30 November 2007 |title=Le orme delle Winx tra Londra e Tokio |url=https://www.repubblica.it/2007/11/sezioni/spettacoli_e_cultura/cinema/recensioni/winx-orme/winx-orme/winx-orme.html |url-status=live |archive-url=https://web.archive.org/web/20170128035620/https://www.repubblica.it/2007/11/sezioni/spettacoli_e_cultura/cinema/recensioni/winx-orme/winx-orme/winx-orme.html |archive-date=28 January 2017 |access-date=15 March 2019 |website=[[la Repubblica]] |language=it}}</ref> Its television premiere was on 11 March 2012 on Nickelodeon in the [[United States]].<ref>{{Cite web |date=24 February 2012 |title=Nickelodeon commercial: The Secret of the Lost Kingdom |url=https://www.youtube.com/watch?v=9czzeRPIaQo |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211222/9czzeRPIaQo |archive-date=2021-12-22 |website=Nickelodeon}}{{cbignore}}</ref> The plot takes place after the events of the first three seasons, following Bloom as she searches for her birth parents and fights the Ancestral Witches who destroyed her home planet. Iginio Straffi had planned this feature-length story since the beginning of the series' development.<ref name="FantasyMagazine-2007" />

====''Magical Adventure''====
{{Main|Winx Club 3D: Magical Adventure}}

On 9{{nbsp}}November 2009, a sequel film was announced.<ref name="Brzoznowski-2009">{{Cite web |last=Brzoznowski |first=Kristin |date=9 November 2009 |title=Rainbow Extends Winx Club Film Franchise |url=http://www.worldscreen.com/articles/display/23254 |url-status=dead |archive-url=https://web.archive.org/web/20091116093506/http://www.worldscreen.com/articles/display/23254 |archive-date=16 November 2009 |website=WorldScreen.com}}</ref> ''Winx Club 3D: Magical Adventure'' was released in Italy on 29 October 2010.<ref name="AGI-2010">{{Cite web |date=28 October 2010 |title=Straffi, le mie 'Winx' stavolta volano in 3D |url=https://www.agi.it/archivio/festival/straffi_le_mie_winx_stavolta_volano_in_3d-266428/news/2010-10-28/ |url-status=live |archive-url=https://web.archive.org/web/20191220160354/https://www.agi.it/archivio/festival/straffi_le_mie_winx_stavolta_volano_in_3d-266428/news/2010-10-28/ |archive-date=20 December 2019 |access-date=15 March 2019 |website=[[Agenzia Giornalistica Italia]] |language=it}}</ref> Its television premiere was on 20 May 2013, on Nickelodeon in the United States.<ref>{{Cite web |date=16 May 2013 |title=Winx Magic Adventure Movie: Monday |url=http://www.nick.com/shows/winx-club?navid=showNav |url-status=dead |archive-url=https://web.archive.org/web/20130516054459/http://www.nick.com/shows/winx-club?navid=showNav |archive-date=16 May 2013 |website=Nickelodeon}}</ref> In the film, Sky proposes to Bloom, but Sky's father does not approve of their marriage.<ref name="Brzoznowski-2009" /> Production on ''Magical Adventure'' began in 2007, while the first film was still in development.<ref name="AGI-2010" /> It is the first Italian film animated in [[stereoscopy|stereoscopic{{nbsp}}3D]].<ref>{{Cite web |last=Vivarelli |first=Nick |date=15 March 2010 |title=Medusa to release 3D 'Adventure' |url=https://variety.com/2010/film/news/medusa-to-release-3d-adventure-1118016454/ |url-status=live |archive-url=https://web.archive.org/web/20201214030747/https://variety.com/2010/film/news/medusa-to-release-3d-adventure-1118016454/ |archive-date=14 December 2020 |access-date=15 March 2019 |website=[[Variety (magazine)|Variety]]}}</ref>

On 19{{nbsp}}February 2013, Nickelodeon held a special screening of the movie at the [[Grauman's Chinese Theatre]] in Hollywood.<ref>{{Cite tweet |number=304011522538106882 |user=Nickelodeon |title=Nickelodeon: We're showing our #Winx CG movie "Magical Adventure" tomorrow @ 6:30pm at the TCL Chinese Theatre in Hollywood, CA. Come if you're around! |author=Nickelodeon |author-link=Nickelodeon |date=19 February 2013}}</ref> Nickelodeon star [[Daniella Monet]]<ref>{{Cite web |date=2013 |title=Nickelodeon screening poster / special guests |url=http://www.winxclub.com/sites/default/files/galleria/rainbow_fierala_ccus_1.jpg |url-status=dead |archive-url=https://web.archive.org/web/20130630132832/http://www.winxclub.com/sites/default/files/galleria/rainbow_fierala_ccus_1.jpg |archive-date=2013-06-30}}</ref> (who voiced Bloom's rival, Mitzi, on the show) and creator Iginio Straffi<ref>{{Cite web |title=Program 2013 |url=https://www.losangelesitalia.com/en/official-program-2013.html |url-status=dead |archive-url=https://web.archive.org/web/20130213070022/https://www.losangelesitalia.com/en/official-program-2013.html |archive-date=2013-02-13 |publisher=Los Angeles Italia |quote=6:30 pm ''Winx Club 3D: Magical Adventure'' dir Iginio Straffi (93') - Special Screening: The producer-director will be attending the event.}}</ref> both attended the premiere.

====''The Mystery of the Abyss''====
{{Main|Winx Club: The Mystery of the Abyss}}

In late{{nbsp}}2010, it was announced that [[Viacom (2005–2019)|Viacom]] (the owner of Nickelodeon and eventual co-owner of Rainbow) would provide the resources necessary to produce a new ''Winx'' film.<ref name="FEDS-2011" /> The film, titled ''Winx Club: The Mystery of the Abyss'', was released in Italy on 4{{nbsp}}September 2014.<ref name="Catalli-2014">{{Cite magazine |last=Catalli |first=Claudia |date=1 August 2014 |title=Iginio Straffi: 'Presto una webserie delle Winx' |url=https://www.wired.it/play/cinema/2014/08/01/straffi-e-lnimazione-made-italy-10-cose-da-fare-e-da-non-fare/ |magazine=[[Wired (magazine)|Wired]] |language=it}}</ref> It made its television premiere on [[Nickelodeon (German TV channel)|Nickelodeon Germany]] on 8{{nbsp}}August 2015.<ref>{{Cite web |date=15 June 2015 |title=Winx Club - Das Geheimnis des Ozeans |url=https://www.facebook.com/269686489798348/photos/am-8-august-2015-um/688834324550227/ |url-access=limited |archive-url=https://ghostarchive.org/iarchive/facebook/269686489798348/688834324550227 |archive-date=2022-02-26 |website=Winx Club Deutschland}}{{cbignore}}</ref> The plot follows the Winx venturing through the Infinite Ocean to rescue Sky, who has been imprisoned by the Trix. According to Iginio Straffi, the film has a more comedic tone than the previous two films.<ref name="Catalli-2014" />

===Spin-offs===
''[[PopPixie]]'' is a miniseries that ran for a single season over two months in 2011. It features [[Chibi (slang)|chibi]]-inspired Pixie characters who were first introduced in the second season of ''Winx Club''. After Nickelodeon became a co-developer of the main series, it was announced that ''PopPixie'' would air on Nickelodeon's global network of channels beginning in late 2011.<ref>{{Cite web |last=Goldman Getzler |first=Wendy |date=11 April 2011 |title=Nickelodeon Plucks PopPixie |url=http://kidscreen.com/2011/04/12/nickelodeon-plucks-poppixie/ |url-status=live |archive-url=https://web.archive.org/web/20110418080440/http://kidscreen.com/2011/04/12/nickelodeon-plucks-poppixie/ |archive-date=18 April 2011 |access-date=28 February 2019 |website=[[Playback (magazine)|Kidscreen]] |publisher=Brunico Communications}}</ref>

''[[World of Winx]]'' is a spin-off series that premiered in 2016. Straffi described it as one "with more adult graphics, a kind of story better suited to an older audience"<ref>{{Cite web |last=Papini |first=Roberto Davide |date=8 January 2015 |title=Winx, non solo il musical. Le fatine volano al cinema |url=http://www.cineconomy.com/2013/ita/news.php?news=5598 |url-status=dead |archive-url=https://web.archive.org/web/20150310235807/http://www.cineconomy.com/2013/ita/news.php?news=5598 |archive-date=10 March 2015 |website=[[La Nazione]] |language=it}}</ref> than the original series. It features the Winx travelling to Earth on an undercover mission to track down a kidnapper known as the Talent Thief.<ref>{{Cite web |date=31 March 2016 |title=Rainbow Set to Light Up MIPTV |url=https://www.awn.com/news/rainbow-set-light-miptv |url-status=live |archive-url=https://web.archive.org/web/20200807132331/https://www.awn.com/news/rainbow-set-light-miptv |archive-date=7 August 2020 |access-date=19 September 2019 |website=[[Animation World Network]]}}</ref> 26 episodes over two seasons were made.<ref>{{Cite web |last=Wolfe |first=Jennifer |date=25 September 2014 |title='Winx Club' Spin-off Headed to Netflix |url=https://www.awn.com/news/winx-club-spin-headed-netflix |url-status=live |archive-url=https://web.archive.org/web/20151030232140/https://www.awn.com/news/winx-club-spin-headed-netflix |archive-date=30 October 2015 |access-date=19 September 2019 |website=[[Animation World Network]]}}</ref>

===Netflix live-action adaptation===
{{Main|Fate: The Winx Saga}}

In 2018, a live-action adaptation aimed at young adults was announced.<ref>{{Cite web |last=Fisher |first=Jacob |date=31 July 2019 |title=Live-Action 'Winx Club' Series In Pre-Production at Netflix, Brian Young Set as Showrunner (EXCLUSIVE) |url=https://discussingfilm.net/2019/07/31/live-action-winx-club-series-in-development-at-netflix-exclusive/ |url-status=live |archive-url=https://web.archive.org/web/20190801142144/https://discussingfilm.net/2019/07/31/live-action-winx-club-series-in-development-at-netflix-exclusive/ |archive-date=1 August 2019 |access-date=1 August 2019 |website=Discussing Film}}</ref> Filming began in September{{nbsp}}2019, with Abigail Cowen starring as Bloom.<ref>{{Cite web |date=17 September 2019 |title=Netflix young-adult series begins filming in Wicklow |url=https://www.irishexaminer.com/breakingnews/entertainment/netflix-young-adult-series-begins-filming-in-wicklow-951314.html |url-status=live |archive-url=https://web.archive.org/web/20191219235732/https://www.irishexaminer.com/breakingnews/entertainment/netflix-young-adult-series-begins-filming-in-wicklow-951314.html |archive-date=19 December 2019 |access-date=19 September 2019 |website=[[Irish Examiner]]}}</ref> The series made its world premiere on 22{{nbsp}}January 2021, following a teaser released on 10{{nbsp}}December 2020.<ref name="Weiss-2020">{{Cite web |last=Weiss |first=Josh |date=10 December 2020 |title=Nickelodeon's 'Winx Club' enters live-action with teaser for 'Fate: The Winx Saga' coming to Netflix |url=https://www.syfy.com/syfywire/fate-the-winx-saga-netflix-teaser-premiere-date |url-status=live |archive-url=https://web.archive.org/web/20210128124848/https://www.syfy.com/syfywire/fate-the-winx-saga-netflix-teaser-premiere-date |archive-date=28 January 2021 |access-date=3 January 2021 |website=[[Syfy]]}}</ref> In February{{nbsp}}2021, the series was renewed for a second season, which was released on 16{{nbsp}}September 2022.<ref>{{Cite web |last=Pedersen |first=Erik |date=2021-02-18 |title='Fate: The Winx Saga' Renewed For Season 2 On Netflix |url=https://deadline.com/2021/02/fate-the-winx-saga-renewed-netflix-season-2-abigail-cowen-1234696016/ |access-date=2023-07-05 |website=Deadline |language=en-US}}</ref><ref>{{Cite web |last=Swift |first=Andy |date=2022-07-27 |title=Fate: The Winx Saga Sets Season 2 Release Date on Netflix — Watch Teaser |url=https://tvline.com/news/fate-the-winx-saga-season-2-release-date-netflix-video-1234855462/ |access-date=2023-07-05 |website=TVLine |language=en-US}}</ref> In November{{nbsp}}2022, the series was canceled after two seasons.<ref>{{Cite web |last=Porter |first=Rick |date=2022-11-01 |title='Fate: The Winx Saga' Canceled at Netflix |url=https://www.hollywoodreporter.com/tv/tv-news/netflix-cancels-fate-the-winx-saga-2-seasons-1235252745/ |access-date=2023-07-05 |website=The Hollywood Reporter |language=en-US}}</ref>

The writers of ''Fate: The Winx Saga'' were entirely new to the ''Winx'' franchise, and they were recruited from teen dramas like ''[[The Vampire Diaries]]''.<ref>{{Cite web |last=Jones |first=Ellen |date=10 December 2020 |title='Boys can be fairies – it's the 21st century': How Fate: The Winx Saga finds the reality in fantasy |url=https://www.theguardian.com/tv-and-radio/2020/dec/10/boys-can-be-fairies-its-the-21st-century-how-fate-the-winx-saga-finds-the-reality-in-fantasy |url-status=live |archive-url=https://web.archive.org/web/20201210214611/https://www.theguardian.com/tv-and-radio/2020/dec/10/boys-can-be-fairies-its-the-21st-century-how-fate-the-winx-saga-finds-the-reality-in-fantasy |archive-date=10 December 2020 |access-date=25 January 2021 |website=[[The Guardian]]}}</ref> Early in production, Nickelodeon's American crew members from the cartoon (including Bloom's voice actress, [[Molly Quinn]])<ref name="MollyQuinn93-2021">{{Cite tweet |number=1347601662744039425 |user=MollyQuinn93 |title=I did get to meet with the great production team and read the pilot! It'll be a fun show and I think the casting is wonderful |author-link=Molly Quinn |date=8 January 2021}}</ref> met with the ''Fate'' production team and reviewed the pilot script.<ref name="MollyQuinn93-2021" /> Rainbow's Joanne Lee also oversaw the show as an executive producer.

===Live-action movie===
In November{{nbsp}}2022, Iginio Straffi announced that, along with the reboot of the animated series, a new live-action film was in development.<ref>{{Cite web |title='Winx Club' creator says movie, animated series in the works |url=https://www.upi.com/Entertainment_News/2022/11/04/Winx-Club-creator-movie-animated-series-Fate-Saga-canceled/3731667577872/ |url-status=live |archive-url=https://web.archive.org/web/20221104165220/https://www.upi.com/Entertainment_News/2022/11/04/Winx-Club-creator-movie-animated-series-Fate-Saga-canceled/3731667577872/ |archive-date=4 November 2022 |access-date=2023-02-25 |website=UPI |language=en}}</ref>

===Reboot animated series===
In April{{nbsp}}2024, Rainbow announced a "brand new" ''Winx Club'' animated series coming in 2025, exclusively on Netflix.<ref>{{YouTube|id=KznLLQRk4SU|title=Winx Club - Brand New Series - First Official Clip}}</ref>

In October{{nbsp}}2024, Rainbow debuted the first image and official teaser trailer for the reboot series.<ref>{{Cite web |last=Milligan |first=Mercedes |date=2024-10-21 |title='Winx Club' Gets a Magical Makeover in New Teaser for Rainbow's Reboot |url=https://www.animationmagazine.net/2024/10/winx-club-gets-a-magical-makeover-in-new-teaser-for-rainbows-reboot/ |access-date=2025-02-23 |website=Animation Magazine |language=en-US}}</ref>

===Other live events===
In September{{nbsp}}2005, a live [[musical theatre|stage musical]] called "Winx Power Show" began touring in Italy.<ref name="FantasyMagazine-2005">{{Cite web |date=23 May 2005 |title=Winx Power Show, le fate sbarcano in teatro |url=https://www.fantasymagazine.it/2935/winx-power-show-le-fate-sbarcano-in-teatro |url-status=live |archive-url=https://web.archive.org/web/20190412193056/https://www.fantasymagazine.it/2935/winx-power-show-le-fate-sbarcano-in-teatro |archive-date=12 April 2019 |access-date=12 April 2019 |website={{ill|FantasyMagazine|it}} |language=it}}</ref> The musical later expanded to other European countries<ref name="FantasyMagazine-2005" /> and the show's cast performed at the 2007{{nbsp}}[[Nickelodeon Kids' Choice Awards]] in Milan.<ref>{{Cite web |date=29 November 2006 |title=Due premi speciali ai 'Nickelodeon Kids' Choice Awards' |url=http://www.adcgroup.it/adv-express/news/industry/premi/due-premi-speciali-ai--nickelodeon-kids--choice-awards.html |url-status=live |archive-url=https://web.archive.org/web/20190412193057/http://www.adcgroup.it/adv-express/news/industry/premi/due-premi-speciali-ai--nickelodeon-kids--choice-awards.html |archive-date=12 April 2019 |access-date=12 April 2019 |website=ADC Group |language=it}}</ref> An [[ice show]] follow-up starring [[Carolina Kostner]] was launched in November{{nbsp}}2008.<ref>{{Cite web |date=29 July 2008 |title='Winx on ice', c'è anche Carolina Kostner |url=https://www.lanazione.it/firenze/2008/07/29/108034-winx_anche_carolina_kostner.shtml |url-status=live |archive-url=https://web.archive.org/web/20190412193054/https://www.lanazione.it/firenze/2008/07/29/108034-winx_anche_carolina_kostner.shtml |archive-date=12 April 2019 |access-date=12 April 2019 |website=[[La Nazione]] |language=it}}</ref> In October{{nbsp}}2012, Nickelodeon held a live event at the [[Saville Theatre|Odeon Cinema Covent Garden]], complete with a "[[red carpet|pink carpet]]" and previews of upcoming episodes.<ref>{{Cite web |date=29 October 2012 |title=Winx take flight at Covent Garden launch party |url=https://toyworldmag.co.uk/winx-take-flight-at-covent-garden-launch-party/ |url-status=dead |archive-url=https://web.archive.org/web/20210204181736/https://toyworldmag.co.uk/winx-take-flight-at-covent-garden-launch-party/ |archive-date=4 February 2021 |access-date=25 January 2021 |website=Toy World Magazine}}</ref>

===Merchandise===
Iginio Straffi opened up to licensing ''Winx Club'' merchandise in order to finance his studio's other projects;<ref>{{Cite interview |last=Straffi |first=Iginio |interviewer=Mauro Uzzeo |title=Iginio Straffi, uomo senza sonno |url=http://www.nontistavocercando.it/2010/10/01/aspettando-winx-2-iginio-straffi-uomo-senza-sonno/ |date=1 October 2010 |language=it}}</ref> in 2008, he stated that he reinvests "almost everything" back into Rainbow.<ref name="Cavazzuti-2008" /> Across the show's first ten years on air, more than 6,000<ref name="VideoAge-2014">{{Cite web |date=October 2014 |title=Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains |url=http://www.videoagedaily.com/digitalissues/PDF/Video%20Age%20International%20September-October%202014/files/assets/common/downloads/page0024.pdf |url-status=live |archive-url=https://web.archive.org/web/20170924205324/http://www.videoagedaily.com/digitalissues/PDF/Video%20Age%20International%20September-October%202014/files/assets/common/downloads/page0024.pdf |archive-date=24 September 2017 |website=[[VideoAge International]]}}</ref>{{nbsp}}pieces of tie-in merchandise were released by external licensing companies.<ref>{{Cite journal |last=Sigismondi |first=Paolo |year=2015 |title=The Winx Club phenomenon in the global animation landscape |journal=Journal of Italian Cinema & Media Studies |type=journal |volume=3 |page=282 |doi=10.1386/jicms.3.3.271_1 |issn=2047-7368 |number=3}}</ref> As of 2014, ''Winx Club'' merchandise licenses generated around {{€|50 million}} annually,<ref>{{Cite web |last=Reguly |first=Eric |date=11 December 2007 |title=Winx Club fairies take the world by storm |url=https://www.theglobeandmail.com/report-on-business/winx-club-fairies-take-the-world-by-storm/article25682878/ |url-status=live |archive-url=https://web.archive.org/web/20210517193928/https://www.theglobeandmail.com/report-on-business/winx-club-fairies-take-the-world-by-storm/article25682878/ |archive-date=17 May 2021 |access-date=15 March 2019 |website=[[The Globe and Mail]]}}</ref> with most of the revenue going toward product licensees rather than Rainbow itself.<ref name="VideoAge-2014" /> According to a ''[[VideoAge International]]'' article, Rainbow's take from merchandise sales averages 10%, with some deals only giving the studio 5%.<ref name="VideoAge-2014" />

After Viacom became a co-owner of Rainbow in 2011, [[Nickelodeon & Viacom Consumer Products]] started to create merchandise for the show. From 2011 to 2013, Nickelodeon spent {{US$|100 million}}<ref>{{Cite web |date=2011 |title=Nickelodeon Programming and Marketing Calendar 2011-2013 |url=https://vignette.wikia.nocookie.net/nickelodeon/images/6/6f/Nickelodeon_Consumer_Products_Winx_Club_Program_2011-2013.png |url-status=live |archive-url=https://web.archive.org/web/20200229181745/https://vignette.wikia.nocookie.net/nickelodeon/images/6/6f/Nickelodeon_Consumer_Products_Winx_Club_Program_2011-2013.png |archive-date=29 February 2020 |access-date=29 February 2020 |website=Nickelodeon}}</ref> on a ''Winx Club'' marketing campaign to promote both the show and the tie-in products. Nickelodeon partnered with [[Jakks Pacific]] to design dolls based on new episodes,<ref name="Nickelodeon-2011">{{Cite web |date=14 June 2011 |title=Nickelodeon Announces JAKKS Pacific As Master Toy Licensee for Innovative Girls Brand: Winx Club |url=https://www.prnewswire.com/news-releases/nickelodeon-announces-jakks-pacific-as-master-toy-licensee-for-innovative-girls-brand-winx-club-123803804.html |archive-url=https://web.archive.org/web/20110618140918/https://www.prnewswire.com/news-releases/nickelodeon-announces-jakks-pacific-as-master-toy-licensee-for-innovative-girls-brand-winx-club-123803804.html |archive-date=18 June 2011 |website=Nickelodeon}}</ref> and in the United Kingdom, the merchandise sold out before those episodes had even premiered. Nickelodeon's vice president of consumer products, Michael Connolly, said that "''Winx'' has been a huge surprise, considering the program is not on [[free-to-air]] in the UK. We put toys in Argos [stores] and in just three days we experienced sales for a doll range unlike we've seen."<ref>{{Cite web |last=Lisanti |first=Tony |date=September 24, 2012 |title=Turtle power |url=http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=789903&sk=&date=&pageID=3 |archive-url=https://web.archive.org/web/20121103172536/http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=789903&sk=&date=&pageID=3 |archive-date=3 November 2012 |website=License! Global}}</ref>

An ongoing comic book series has been published since the series' premiere.<ref name="FantasyMagazine-2004">{{Cite web |date=28 February 2004 |title=Le Winx in edicola e in libreria |url=https://www.fantasymagazine.it/984/le-winx-in-edicola-e-in-libreria |url-status=live |archive-url=https://web.archive.org/web/20190222110355/https://www.fantasymagazine.it/984/le-winx-in-edicola-e-in-libreria |archive-date=22 February 2019 |access-date=15 March 2019 |website={{ill|FantasyMagazine|it}}}}</ref> Over 210 Italian issues have been released as of 2021. In the United States, [[Viz Media]] translated a few of the first 88{{nbsp}}issues and released them across nine volumes.<ref>{{Cite web |date=10 September 2014 |title=Viz Media's Perfect Square Imprint Delivers Fairy Action and Adventure in New ''Winx Club: Magic Collection'' Omnibus |url=https://www.viz.com/node/1006134 |url-status=live |archive-url=https://web.archive.org/web/20151030090200/http://www.viz.com/node/1006134 |archive-date=30 October 2015 |access-date=15 March 2019 |website=[[Viz Media]]}}</ref> Other tie-in books have been produced, starting with character guides distributed by [[Giunti Editore]].<ref name="FantasyMagazine-2004" /> In 2012, Nickelodeon partnered with [[Random House]] to publish ''Winx Club'' books in English.<ref>{{Cite press release |title=Random House Announces New Publishing Partnership with Nickelodeon |date=20 April 2012 |publisher=[[Random House]] |url=https://www.bookbusinessmag.com/article/random-house-childrens-books-announces-new-publishing-partnership-nickelodeon/all/ |archive-url=https://web.archive.org/web/20190820082127/https://www.bookbusinessmag.com/article/random-house-childrens-books-announces-new-publishing-partnership-nickelodeon/all/ |archive-date=20 August 2019}}</ref>

===Games===
{{main|Winx Club: Magical Fairy Party}}

Several video games based on the show have been made, with some exclusive to Europe. The first game was [[Konami Europe]]'s ''Winx Club'' in 2005.<ref>{{Cite web |date=15 November 2005 |title=Winx Club Now Accepting Members |url=https://www.ign.com/articles/2005/11/15/winx-club-now-accepting-members |website=[[IGN]]}}</ref> In 2012, Nickelodeon launched ''[[Winx Club: Magical Fairy Party]]'' for the Nintendo DS in both the United States and Europe.<ref>{{Cite web |last=McCleary-Harris |first=Sierra |date=20 September 2012 |title=D3Publisher, Nickelodeon To Release New Games for Holiday Season |url=https://toybook.com/d3publisher-nickelodeon-to-release-new-games-for-holiday-season/ |url-status=live |archive-url=https://web.archive.org/web/20210425030309/https://toybook.com/d3publisher-nickelodeon-to-release-new-games-for-holiday-season/ |archive-date=25 April 2021 |access-date=15 March 2019 |website=The Toybook}}</ref> The Nickelodeon game was notable for being one of very few Nintendo DS titles to be played sideways, with the game system held like a book.<ref>{{Cite web |last=Zay |first=Kayla |date=December 21, 2012 |title=''Winx Club: Magical Fairy Party'' enlightens young fashionistas (review) |url=http://blogs.denverpost.com/videogames/2012/12/21/winx-club-magical-fairy-party-review/5631/#more-5631 |url-status=dead |archive-url=https://web.archive.org/web/20130512002824/http://blogs.denverpost.com/videogames/2012/12/21/winx-club-magical-fairy-party-review/5631/#more-5631 |archive-date=2013-05-12 |website=[[The Denver Post]]}}</ref> A physical [[collectible card game|trading card game]] based on the franchise and produced by [[Upper Deck Company|Upper Deck Entertainment]] was released in 2005.<ref>{{Cite web |date=17 February 2005 |title=The Upper Deck Company Announces New Entertainment Products for 2005 Season |url=http://www.upperdeckentertainment.com/news.asp#2005season |url-status=dead |archive-url=https://web.archive.org/web/20050514075342/http://www.upperdeckentertainment.com/news.asp#2005season |archive-date=14 May 2005 |website=[[Upper Deck Entertainment]]}}</ref>

Nickelodeon's website, [[Nick.com]], created various Flash games based on the show. The ''Winx Club'' section on Nick.com became one of the most-visited pages on the site, with 1{{nbsp}}million monthly visitors in mid-2013 and over 2.6{{nbsp}}million gaming sessions.<ref name="Nickelodeon-2013" />

==Notes==
{{Notelist}}

==References==
{{Reflist}}

==External links==
{{Sister project auto}}

* {{Official website}}
* [https://web.archive.org/web/20130517052454/http://www.nick.com/shows/winx-club ''Winx Club'' at Nick.com] (archived) 
* [https://web.archive.org/web/20140613182700/http://nickanimationstudio.com/shows/winx-club/ ''Winx Club'' at NickAnimationStudio.com]  (archived)
* {{IMDb title}}

{{Winx Club}}
{{Former Nickelodeon original series}}
{{Rai original series}}
{{Portal bar|2000s|2010s|Animation|Cartoon|Comics|Italy|Television|United States}}
{{Authority control}}

[[Category:Winx Club| ]]
[[Category:2000s American animated television series]]
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[[Category:2004 Italian television series debuts]]
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[[Category:Fantasy comics]]
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[[Category:Italian anime-influenced animated television series]]
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[[Category:Italian children's animated adventure television series]]
[[Category:Italian children's animated comedy television series]]
[[Category:Italian children's animated drama television series]]
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[[Category:Italian-language television shows]]
[[Category:Magical girl television series]]
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[[Category:Television shows about fairies]]
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