View source for WVLK-FM

{{for|the Richmond, Kentucky radio station that formerly had the call sign WVLK|WLXX}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name             = WVLK-FM
| logo             = WVLK K 92.9 logo.png
| logo_size        = 200px
| city             = [[Lexington, Kentucky]]
| country          = US
| area             = [[Lexington-Fayette metropolitan area|Lexington Metro Area]]<br>[[Bluegrass region|Central Kentucky]]
| branding         = ''K 92.9''
| frequency        = 92.9 [[MHz]]
| repeater         =
| airdate          = {{start date and age|1962}} (as WVLK-FM)
| format           = [[Country music|Country]]
| erp              = 100,000 watts
| haat             = {{convert|259|meters}}
| class            = C1
| facility_id      = 27417
| coordinates      = {{coord|38|2|22|N|84|24|11|W|region:US-KY_type:landmark}}
| callsign_meaning = "[[Versailles, Kentucky|Versailles]], Lexington, Kentucky"<ref name=wvlk-history>{{cite web|last=Wills|first=Scott|title=WVLK History|url=http://www.lkyradio.com/WVLK.htm}}</ref>
| former_callsigns = {{ubl|WVLK-FM (1961–2003)|WLXX (2003–2020)}}
| affiliations     = [[Westwood One]]
| owner            = [[Cumulus Media]]
| licensee         = Cumulus Licensing LLC
| sister_stations  = [[WLXX]], [[WLTO]], [[WVLK (AM)|WVLK]], [[WXZZ]]
| webcast          = {{listen live|https://player.listenlive.co/24531}}
| website          = {{URL|http://www.k929fm.com}}
| licensing_authority= [[Federal Communications Commission|FCC]]
}}

'''WVLK-FM''' (92.9 [[Hertz|MHz]]) is a [[commercial radio]] station broadcasting a [[country music]] [[radio format]]. Licensed to [[Lexington, Kentucky]], and owned by [[Cumulus Media]], the station serves the [[Bluegrass region]] of Central Kentucky.<ref>{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WVLK-FM |title=WVLK-FM Facility Record |work=United States [[Federal Communications Commission]], audio division }}</ref> The station's studios and offices are located inside [[Kincaid Towers]] in downtown Lexington.

WVLK-FM has an [[effective radiated power]] (ERP) of 100,000 watts, the maximum for non-[[grandfather clause|grandfathered]] FM stations. The [[transmitter]] is along Winchester Road ([[U.S. Route 60 in Kentucky|U.S. Route 60]]).<ref>[https://radio-locator.com/info/WVLK-FM Radio-Locator.com/WVLK-FM]</ref> With a nearly 100-mile radius coverage area, it can be picked up in the [[Louisville, Kentucky|Louisville]] metropolitan area in the west and [[Morehead, Kentucky|Morehead]] to the east. It can also be received in the [[Northern Kentucky]] suburbs of [[Cincinnati]] and as far south as [[Corbin, Kentucky|Corbin]].

==History==
===Beautiful music and country===
The station was first licensed as WVLK-FM on March 9, 1962.<ref>[https://worldradiohistory.com/Archive-BC-YB/1980/C%20Radio%20Broadcasting%20Yearbook%201980.pdf Information] from the [[Broadcasting & Cable|Broadcasting Yearbook]] 1980 page C-91</ref> It began as a [[beautiful music]] station, playing 15 minute sweeps of mostly instrumental [[cover version]]s of popular songs. It was owned by WVLK Radio, Inc., along with its [[sister station]], [[WVLK (AM)|WVLK]] (590 AM).

In the 1980s, the station switched to [[country music]] but still kept its WVLK-FM call letters. On September 29, 2003, the station changed its [[call sign]] to WLXX.<ref>{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=27417&Callsign=WVLK-FM |title=WVLK-FM Call Sign History |work=United States [[Federal Communications Commission]], audio division }}</ref> It wanted to establish an identity separate from the AM station.

===Nash-FM===
[[File:WLXX NashFM92.9 logo.jpg|thumb|Logo under previous "Nash FM" branding]]
On May 24, 2013, at 12{{nbsp}}p.m., WLXX rebranded as "[[Nash (brand)|Nash FM]] 92.9". "Nash FM" is part of parent company Cumulus Media's national branding for many of its country music stations as well as publications and other platforms.

On September 4, 2020, WLXX changed its call letters back to WVLK-FM. It dropped "Nash FM" and rebranded to "K 92.9", bringing back its heritage brand after 16 years.<ref>[https://radioinsight.com/headlines/197096/92-9-lexington-drops-nash-branding-to-return-to-its-heritage/ Lexington Drops Nash Branding To Return To Its Heritage]</ref> The WLXX call sign moved to [[WLXX|a sister station on 101.5]], which had been WVLK-FM since 2007.

==References==
{{Reflist}}

==External links==

{{Lexington Radio}}
{{Country Radio Stations in Kentucky}}
{{Cumulus Media}}

[[Category:Radio stations in Kentucky|VLK-FM]]
[[Category:Radio stations established in 1962]]
[[Category:1962 establishments in Kentucky]]
[[Category:Cumulus Media radio stations]]
[[Category:Country radio stations in the United States]]
[[Category:Mass media in Lexington, Kentucky]]


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