View source for WUWM

{{short description|Public radio station in Milwaukee, Wisconsin}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name             = WUWM
| logo             = New WUWM logo.png
| logo_size        = 200px
| city             = [[Milwaukee, Wisconsin]]
| area             = [[Greater Milwaukee]]
| branding         = ''Milwaukee{{'}}s NPR''
| airdate          = {{Start date and age|1964|9|24}}
| frequency        = 89.7 [[megahertz|MHz]]
| format           = [[Non-commercial educational station|Non-Commercial]] [[Public Radio]] - [[Talk radio|News - Talk]]
| erp              = 13,500 [[watt]]s
| haat             = 289 meters (948 feet)
| class            = B
| facility_id      = 4285
| coordinates      = {{coord|43|05|26|N|87|53|50|W}}
| callsign_meaning = '''U'''niversity of '''W'''isconsin-'''M'''ilwaukee
| former_callsigns = 
| owner            = [[University of Wisconsin–Milwaukee]]
| licensee         = Board of Regents, University of Wisconsin System
| sister_stations  = 
| webcast          = [http://pubint.ic.llnwd.net/stream/pubint_wuwm Listen Live]
| website          = [http://www.wuwm.com/ wuwm.com]
| affiliations     = [[NPR]]<BR>[[Public Radio International]]<BR>[[American Public Media]]<BR>[[BBC World Service]]
}}
[[File:WUWM.jpg|thumb|WUWM]]
'''WUWM''' (89.7 [[FM broadcasting|FM]], "Milwaukee's NPR") is a [[non-commercial educational station|non-commercial]], listener-supported [[public radio]] [[radio station|station]] in [[Milwaukee, Wisconsin]].  It is owned and operated by the [[University of Wisconsin–Milwaukee]] with the license held by the Board of Regents of the University of Wisconsin System.  A unit of the UW-Milwaukee [[University of Wisconsin–Milwaukee College of Letters and Science|College of Letters and Science]], the station's studios and offices are on the seventh floor of [[Chase Tower (Milwaukee)|Chase Tower]] in [[Downtown Milwaukee]].

WUWM is a [[list of broadcast station classes|Class B]] FM station, with an [[effective radiated power]] (ERP) of 13,500 [[watt]]s.  The [[transmitter]] is atop the [[WITI TV Tower]] in [[Shorewood, Wisconsin|Shorewood]].<ref>[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=Wuwm&nav=home Radio-Locator.com/WUWM]</ref>

==Programming==
WUWM airs programs such as ''[[Morning Edition]], [[All Things Considered]], [[Fresh Air]], [[1A (radio program)|1A]], [[On Point]], [[Marketplace]]'' and ''[[Here and Now (Boston)|Here and Now]]'' from [[National Public Radio]] (NPR), [[Public Radio International]] and [[American Public Media]].  It also carries the [[BBC World Service]] overnight.

WUWM is the largest NPR member in the state that is not part of the statewide [[Wisconsin Public Radio]] network. WPR operates a station in [[Greater Milwaukee]], [[Delafield, Wisconsin|Delafield]]-licensed [[WHAD]]. For the better part of its history, WUWM has purposely avoided duplicating weekend programming with WHAD. However, in May 2024, as part of a major realignment of WPR's stations, WHAD now features the WPR Music network around the clock (with the WPR News network now exclusive to its [[HD Radio]] subchannel), leaving WUWM as the sole outlet for NPR news and talk in Milwaukee.

Each weekday, WUWM has an hour of local interviews and call-ins called ''Lake Effect''. It is heard at noon and repeated most nights at 8 p.m. WUWM has periodic [[fundraiser]]s on the air and appeals for donations on its website. WUWM also airs some weekend music shows, and until his retirement in April 2024, carried a weekly [[adult album alternative]] program hosted by longtime Milwaukee radio personality (and early WUWM staff member) [[Bob Reitman]] called ''It's Alright Ma, It's Only Music''.

==History==
WUWM [[sign-on|signed on]] the air on {{Start date and age|1964|9|24}}.  Originally a place for students to train for broadcasting careers, it took on a more professional outlook with the formation of the [[Corporation for Public Broadcasting]].  It became a charter member of NPR in 1971, and remained independently operated from what was then known as the Wisconsin Educational Radio Network, even after the same year's merger of the Wisconsin State University system and the University of Wisconsin into the combined [[University of Wisconsin System]].

However, its signal was largely limited to the area around the UW-Milwaukee campus and Milwaukee's East Side. That changed in 1978, when WITI owner [[Storer Communications|Storer Broadcasting]] donated space on the [[WITI TV Tower]] for the station, allowing it to eventually have the same signal range as the area's television stations, including channel 6. It was originally limited to 1,500 watts due to a glut of stations on the lower end of the FM dial in the [[Chicago]]-Milwaukee-[[Madison, Wisconsin|Madison]] axis. However, a change in FCC regulations gave priority to fully qualified public radio stations. It gradually increased its power to 15,500 watts, giving it full-power status that reached the full Milwaukee market.

Its weekday schedule changed in 1988, going with all news, talk and information.<ref>[https://web.archive.org/web/20070927023712/http://www.wuwm.com/history.shtml History of WUWM], WUWM website. Retrieved on June 10, 2007.</ref>  That was well before most NPR stations in large cities around the U.S. made a similar move, replacing weekday music shows with spoken-word programming.

In January 2010, WUWM's studios moved from the [[Shops of Grand Avenue]] to facilities in the [[Chase Tower (Milwaukee)|Chase Tower]] in [[Downtown Milwaukee]].<ref>{{cite web |url=http://www.wuwm.com/inside/index.php?page=tour |url-status=dead |archive-url=https://web.archive.org/web/20110716225728/http://www.wuwm.com/inside/index.php?page=tour |archive-date=2011-07-16 |title=WUWM: STATION TOUR}}</ref>  The Chase Tower has studios, offices and production stations for recording upcoming shows and features.

Until December 2013, the station broadcast using [[HD Radio]] technology.  It operated an [[automation|automated]] AAA station on its second HD [[digital subchannel]], known as ''The Deuce''.  The HD transmitter broke down in December 2013, and WUWM opted not to replace it. According to the station's general manager at the time, Dave Edwards (who was also the chairman of the NPR board), the HD2 stream attracted minimal listenership over the air, and only 200 listeners per week online. With little outside of a small jump in audio quality on the main signal to justify the technology, station officials concluded it was not worth the effort to bring the HD transmitter back online.<ref>{{cite news|url=http://www.jsonline.com/entertainment/tvradio/its-a-streaming-world--except-when-the-stream-is-gone-b99202853z1-245014291.html|title=It's a streaming world — except when the stream is gone|last=Dudek|first=Duane|date=11 February 2014|work=[[Milwaukee Journal Sentinel]]|access-date=6 March 2014}}</ref>

==References==
{{reflist}}

==External links==
*[http://www.wuwm.com/ WUWM official website]
*{{FCC-LMS-Facility|4285|WUWM}}
*{{FMARB|WUWM}}

{{Milwaukee-Racine Radio}}
{{NPR Wisconsin}}
{{Wisconsin college radio}}
{{University of Wisconsin–Milwaukee}}

[[Category:NPR member stations]]
[[Category:Radio stations in the Milwaukee metropolitan area|UWM]]
[[Category:Radio stations established in 1964]]
[[Category:University of Wisconsin–Milwaukee|WUWM]]
[[Category:Milwaukee County, Wisconsin]]
[[Category:Public broadcasting in Wisconsin]]
[[Category:College radio stations in Wisconsin|UWM]]