View source for WSFA

{{Short description|Television station in Montgomery, Alabama}}
{{for|the science fiction club|Washington Science Fiction Association}}
{{Use mdy dates|date=February 2024}}
{{original research|date=May 2015}}
{{Infobox television station
| callsign               = WSFA
| city                   =
| logo                   = WSFA logo.svg
| logo_size              = 220px
| branding               = {{ubl|WSFA 12|Bounce Central Alabama (12.2)}}
| digital                = 8 ([[VHF]])
| virtual                = 12
| translators            = 
| affiliations           = {{ubl|'''12.1:''' [[NBC]]|''for others, see {{section link||Subchannels}}''}}
| network                = 
| country                = United States
| founded                = 
| airdate                = {{start date and age|1954|12|25|p=y}}
| last_airdate           = 
| location               = [[Montgomery, Alabama]]
| callsign_meaning       = "With the South's Finest Airport"<ref name="bob">{{cite web |title=Call Letter Origins |url=http://nelson.oldradio.com/origins.call-list.html |publisher=The Broadcast Archive |last=Nelson |first=Bob |date=October 18, 2008 |access-date=October 31, 2008}}</ref>
| former_callsigns       = WSFA-TV (1954–1986)
| former_channel_numbers = {{ubl|'''Analog:''' 12 (VHF, 1954–2009)|'''Digital:''' 14 ([[UHF]], 2000–2009), 12 (VHF, 2009–2020)}}
| owner                  = [[Gray Media]]
| licensee               = Gray Television Licensee, [[LLC]]
| sister_stations        = [[WBXM-CD]]
| former_affiliations    = [[American Broadcasting Company|ABC]] (secondary, 1954–1960)
| erp                    = 32.1 kW
| haat                   = {{convert|575|m|ft|0|abbr=on}}
| class                  = 
| facility_id            = 13993
| coordinates            = {{coord|31|58|29|N|86|9|44|W|type:landmark_scale:2000}}
| licensing_authority    = [[FCC]]
| website                = {{URL|https://www.wsfa.com/}} 
}}
'''WSFA''' (channel 12) is a [[television station]] in [[Montgomery, Alabama]], United States, affiliated with [[NBC]]. It is owned by [[Gray Media]] alongside [[Selma, Alabama|Selma]]–licensed [[Low-power broadcasting#Television|low-power]], [[Class A television service|Class A]] [[Telemundo]] affiliate [[WBXM-CD]] (channel 15). The two stations share studios on Dexter Avenue in downtown Montgomery; WSFA's transmitter is located in [[Grady, Alabama|Grady]] along the [[Montgomery County, Alabama|Montgomery]]–[[Pike County, Alabama|Pike]] county line.

WSFA was one of two [[flagship (broadcasting)|flagship]] television properties (alongside [[CBS]] affiliate [[WBTV]] in [[Charlotte, North Carolina]]) of previous owner [[Raycom Media]], which had headquarters downtown at the [[RSA Tower (Montgomery, Alabama)|RSA Tower]]. The station boasts one of the largest coverage areas in Alabama, providing at least secondary coverage from the geographical center of the state to the [[Florida]] state line and from the Black Belt region to the [[Chattahoochee River]] bordering [[Georgia (U.S. state)|Georgia]].<ref name=wsfa-history/>

WSFA was formerly the default NBC affiliate for [[Dothan, Alabama|Dothan]] and the [[Wiregrass Region]], which had been one of the few areas without an NBC station of its own. That status ended when [[WTVY (TV)|WTVY]] in Dothan, which would eventually become a sister station of WSFA, launched [[WRGX-LD]] as an NBC affiliate on June 1, 2013.<ref name=de-wrgxlaunch>{{cite news|last=Phillips|first=Greg|title=Dothan getting NBC affiliate|url=http://www.dothaneagle.com/news/article_505bb1dc-b699-11e2-b32c-0019bb30f31a.html|access-date=May 13, 2013|newspaper=[[Dothan Eagle]]|date=May 6, 2013}}</ref>

==History==
The station's call letters—SFA—are an acronym for "South's Finest Airport".<ref name=wsfa-history/> They can be traced back to 1930, when [[Gordon Persons]] (years before becoming [[Governor of Alabama]]) opened a radio station at the [[Montgomery Regional Airport]] (now [[Gunter Annex]] of [[Maxwell Air Force Base]]). The new station was the state's fourth station<ref name=wsfa-history>{{cite web | url = http://www.wsfa.com/story/47387/history-of-wsfa-tv| title= History of WSFA-TV| publisher = WSFA.com| year = 2011 | access-date = September 13, 2012}}</ref> but the city's first.<ref>{{cite web | url = http://www.encyclopediaofalabama.org/face/Article.jsp?id=h-1911 | last = Bass | first = S. Jonathan | title= Seth Gordon Persons (1951–55) | publisher = Encyclopedia of Alabama | orig-year = January 13, 2009 | date = October 13, 2011| access-date = September 13, 2012}}</ref> WSFA radio quickly became a landmark in Montgomery and was most famous in its early days for launching the career of [[country music]] legend [[Hank Williams]], a native of nearby [[Georgiana, Alabama|Georgiana]], in the 1940s.

By the mid-1950s, the new medium of television was sweeping the nation and Persons won the [[construction permit]] for Montgomery's second television station on VHF channel 12. This allocation was supposed to be occupied by Montgomery's first television station, [[CBS]] affiliate [[WCOV-TV]] (it is now a [[Fox Broadcasting Company|Fox]] affiliate). However, due to a delay in getting a transmitter for channel 12, WCOV was forced to move to [[UHF]] channel 20. Persons built a state-of-the-art facility on Delano Avenue to house both the television and radio stations in 1954,<ref name=wsfa-history/> and '''WSFA-TV''' aired its first broadcast on December 25, 1954—a [[Christmas]] present to Alabama. Owing to WSFA radio's long affiliation with NBC, channel 12 has been Montgomery's NBC affiliate for its entire existence.

Only two months later, in February 1955, Persons sold WSFA-AM-TV to the Gaylord family's [[Oklahoma Publishing Company]], earning a handsome return on his original investment of a quarter-century earlier. At that time, WSFA-AM-TV was operated by a staff of 35. In 1956, the radio station was sold and moved to downtown Montgomery under a new set of call letters, WHHY<ref name=wsfa-history/> (and then later still, [[WLWI (AM)|WLWI]]).

The television station was sold again, in 1959, to the Broadcasting Company of the South of [[Columbia, South Carolina]]. A subsidiary of the Liberty Life Insurance Company, the company renamed itself Cosmos Broadcasting Corporation in 1965. Later in the decade, Liberty reorganized itself as [[Liberty Corporation]] with Cosmos and Liberty Life as its subsidiaries.

WSFA was the area's only VHF station until 1985, when [[Selma, Alabama|Selma]]-based [[WAKA]] (channel 8) built a new transmitter that was halfway between Selma and Montgomery, thus giving it good coverage in Montgomery proper (but is still licensed to Selma to this day) and replaced WCOV as the area's CBS affiliate. In 1986, it dropped the "-TV" suffix, though as mentioned above channel 12 and its radio sister had gone their separate ways three decades earlier. Liberty exited the insurance business in 2002, bringing the station directly under the Liberty banner. The company merged with [[Raycom Media]] in 2006. Since Raycom was headquartered in Montgomery, WSFA became the corporation's flagship station. However, with Raycom's 2008 purchase of [[Lincoln Financial Media]]'s television stations, WSFA shared flagship status with Charlotte's WBTV.

On June 25, 2018, [[Atlanta]]-based [[Gray Television]] announced it had reached an agreement to merge with Raycom Media in $3.6 billion transaction.<ref>{{cite press release|title=GRAY AND RAYCOM TO COMBINE IN A $3.6 BILLION TRANSACTION|url=https://www.raycommedia.com/gray-and-raycom-to-combine-in-a-3-6-billion-transaction/#amnewsers|website=[[Raycom Media]]|date=June 25, 2018}}</ref><ref name="graycom">{{cite web|url=http://www.tvnewscheck.com/article/114556/gray-to-buy-raycom-for-36-billion|title=Gray To Buy Raycom For $3.6 Billion|last=Miller|first=Mark K.|work=TVNewsCheck|publisher=NewsCheckMedia|date=June 25, 2018|access-date=June 25, 2018}}</ref><ref>{{cite web|title=Gray Buying Raycom for $3.6B|url=https://www.broadcastingcable.com/news/gray-buying-raycom-for-3-6b|first=John|last=Eggerton|periodical=Broadcasting & Cable|publisher=NewBay Media|date=June 25, 2018}}</ref><ref>{{cite web|title=Gray Acquiring Raycom For $3.65B, Forming No. 3 Local TV Group|url=https://deadline.com/2018/06/grey-acquiring-raycom-for-3-65-billion-forming-no-3-local-tv-group-1202416667/|first=Dade|last=Hayes|website=[[Deadline Hollywood]]|publisher=[[Penske Media Corporation]]|date=June 25, 2018}}</ref> The sale was approved on December 20, 2018,<ref>[https://www.broadcastingcable.com/news/fcc-ok-with-gray-raycom-merger "FCC OK with Gray/Raycom Merger"], [[Broadcasting & Cable]], December 20, 2018, Retrieved December 20, 2018.</ref> and was completed on January 2, 2019.<ref>{{cite web|url=https://tvnewscheck.com/article/top-news/227754/gray-closes-3-6-billion-raycom-merger/|title=Gray Closes On $3.6 Billion Raycom Merger|work=TVNewsCheck|publisher=NewsCheckMedia|date=January 2, 2019|access-date=January 3, 2019}}</ref>

On September 17, 2024, Gray and the [[New Orleans Pelicans]] announced a broader deal to form the Gulf Coast Sports & Entertainment Network, which will broadcast nearly all 2024–25 Pelicans games on Gray's stations in the [[Gulf South]], including WSFA.<ref>{{cite news |last1=Clark |first1=Christian |title=The Pelicans officially have a new TV broadcast home. Here's how you can watch it. |url=https://www.nola.com/sports/pelicans/pelicans-announce-partnership-with-gulf-coast-sports-and-entertainment-network/article_492a62ea-747a-11ef-9d92-5b56342891ee.html |access-date=September 17, 2024 |work=NOLA.com |date=September 17, 2024 |language=en}}</ref>

==News operation==
Local programming includes WSFA's major commitment<ref name=wsfa-history/>—regional and local news—with shows such as ''Alabama Live'', ''WSFA 12 News First at 4'', ''WSFA 12 News at 6'', and ''WSFA 12 News at 10''.

As the only VHF station in town for 31 years, WSFA has been the dominant news station in Montgomery for as long as records have been kept. It has always aired a considerable amount of news programming for what has always been a small market (it is currently the 118th market). Today, WSFA airs over thirty hours of local newscasts per week, far and away the most of any station in Montgomery.

News programming is also on the subchannel during the time that its primary channel is airing network programming.<ref>{{cite news |last1=Marszalek|first1=Diana|title=News Finds A New Home Among Diginets|url=http://www.tvnewscheck.com/article/69129/news-finds-a-new-home-among-diginets/page/1|access-date=August 16, 2014|work=TV News Check|date=July 23, 2013}}</ref>

Not long after the Gaylord family bought the station in 1955, they dispatched [[Frank McGee (journalism)|Frank McGee]], top anchorman at company flagship WKY-TV (now [[KFOR-TV]]) in [[Oklahoma City]], to Montgomery as News Director. Under McGee, WSFA gained a national reputation for its coverage (fed periodically to the network) of local events in the [[Civil Rights Movement]] such as the [[Montgomery bus boycott]] of 1955 involving [[Rosa Parks]] and the varied activities of [[Martin Luther King Jr.]] during his pastorate at [[Dexter Avenue Baptist Church]]. McGee eventually joined [[NBC News]] as a correspondent and hosted ''Today'' from 1971 until his death in 1974. By the time Liberty bought WSFA in 1959, it had developed an image as a news-intensive station. Wanting to repeat WSFA's success, Liberty began developing strong news departments at its other stations as well.

On January 15, 2007, it added an entertainment/lifestyle magazine-type program known as ''Alabama Live''. Airing weekday mornings at 11, the show reflects on its slogan of "Coverage. Community. Commitment." because it incorporates special features and guest interviews usually not conducted in traditional newscasts. WSFA established a news share agreement with Fox affiliate WCOV (owned by the Woods Communications Corporation) on January 7, 2008. This resulted in a 35-minute newscast being added on that station, weeknights at 9. It was known as ''Fox News at 9'' because the broadcast was simulcasted on then-WSFA sister station and fellow Fox affiliate [[WDFX-TV]] in [[Dothan, Alabama|Dothan]]. A weekend half-hour edition began in summer 2008.

On August 3, 2008, WSFA upgraded its newscasts to [[High-definition television|high definition]] level, becoming the first station in Montgomery to do so. The news set and graphics were redesigned in the transition. Initially, the 9 p.m. shows were not included because they originated from an older, secondary set at WSFA's studios. However, in spring 2010, those broadcasts began airing in HD with updated graphics separate from programs seen on WSFA. Since WDFX and WCOV both aired ''Fox News at 9'', there was regional coverage provided by reporters based at WDFX's studios (referred to on-air as the [[Wiregrass Region|Wiregrass]] Newsroom). After WCOV's contract with WSFA expired at the end of 2010, that station entered into a new agreement with CBS affiliate WAKA to produce a nightly prime time newscast at 9 covering Montgomery. On [[New Year's Day|January 1]], 2011, WSFA transitioned its prime time show, renamed ''The News at 9'', to its RTV digital subchannel. The format is mostly unchanged except for originating from WSFA's primary set. It continued to be simulcast on WDFX until 2020.

==Technical information==
===Subchannels===
The station's signal is [[multiplex (TV)|multiplexed]]:
{| class="wikitable"
|+Subchannels of WSFA<ref>{{cite web|url=http://www.rabbitears.info/market.php?request=station_search&callsign=WSFA#station|title=RabbitEars TV Query for WSFA|website=[[RabbitEars]]|accessdate=April 25, 2025}}</ref>
! scope = "col" | [[Digital subchannel#United States|Channel]]
! scope = "col" | [[Display resolution|Res.]]
! scope = "col" | [[Aspect ratio (image)|Aspect]]
! scope = "col" | Short name
! scope = "col" | Programming
|-
! scope = "row" | 12.1 
| [[1080i]] || rowspan="6" | [[16:9]] || WSFA || [[NBC]]
|-
! scope = "row" | 12.2 
| rowspan="5" | [[480i]] || Bounce || [[Bounce TV]]
|-
! scope = "row" | 12.3 
| GCSEN || {{ubl|Gulf Coast Sports &|Entertainment Network}}
|-
! scope = "row" | 12.4 
| Grit || [[Grit (TV network)|Grit]]
|-
! scope = "row" | 12.5 
| The365 || [[365BLK]]
|-
! scope = "row" | 12.6
| Oxygen || [[Oxygen (TV channel)|Oxygen]]
|}

WSFA-DT2 had been part of the [[NBC Weather Plus]] but reverted to a local weather channel after the national service was discontinued on [[New Year's Eve|December 31]], 2008. In February 2010, [[Retro Television Network]] (RTV) moved from WSFA-DT3 to WSFA-DT2, combined with weather updates and other shows. On September 26, 2011, WSFA replaced RTV with [[Bounce TV]], as part of Raycom's affiliation deal with that network. WSFA-DT2 also includes repeats of newscasts from the main channel, live local weather updates, syndicated programming, and broadcasts from [[Raycom Sports]].

The third [[digital subchannel]], WSFA-DT3, currently broadcasts the country music-oriented network [[Circle (TV network)|Circle]]. WSFA-DT3 had originally aired [[The Tube Music Network]] until its shuttering on October 1, 2007. RTV then took its place. WSFA-DT3 was shut down on December 31, 2009, in order to start [[beta testing]] of applications that would transmit its signal to mobile devices, but was then re-opened in October 2014 carrying [[Grit TV]].

===Analog to digital conversion===
WSFA shut down its analog signal, over [[VHF]] channel 12, on June 12, 2009, the official date on which full-power television stations in the United States [[Digital television transition in the United States|transitioned from analog to digital broadcasts]] under federal mandated. The station's digital signal relocated from its pre-transition [[UHF]] channel 14 to VHF channel 12.<ref>{{cite web |url=http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf |title=DTV Tentative Channel Designations for the First and the Second Rounds |access-date=March 24, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20130829004251/http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf |archive-date=August 29, 2013 }}</ref>

==References==
{{Reflist}}

==External links==
* [https://www.wsfa.com/ Official website]

{{Montgomery TV}}
{{Dothan TV}}
{{Alabama TV}}
{{Gray TV}}

{{DEFAULTSORT:Wsfa}}
[[Category:1954 establishments in Alabama]]
[[Category:Bounce TV affiliates]]
[[Category:Gray Media]]
[[Category:Grit (TV network) affiliates]]
[[Category:NBC affiliates]]
[[Category:Ryman Hospitality Properties]]
[[Category:Television channels and stations established in 1954]]
[[Category:Television stations in Montgomery, Alabama|SFA]]