View source for WMYX-FM

{{short description|Hot adult contemporary radio station in Milwaukee}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WMYX-FM
| logo = Wmyx.png
| logo_size = 150px
| image = WMYX-HD2 Logo.png
| image_size = 130px
| city = [[Milwaukee|Milwaukee, Wisconsin]]
| country = US
| area = [[Milwaukee metropolitan area]]
| branding = 99-1 The Mix
| frequency = {{frequency|99.1|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
| translator = {{Radio Relay|97.9|W250BN|Milwaukee|HD3}}
| airdate = {{Start date|1962|11|1}}
| format = [[Hot adult contemporary]]
| subchannels = {{ubl|HD2: MeTV FM ([[Soft AC|soft]] [[oldies]])|HD3: [[Regional Mexican]] ("Caliente 97.9")}}
| language = [[American English|English]]
| erp = {{val|50000|u=[[watt]]s|fmt=commas}}
| haat = {{convert|137|m|ft|sp=us}}
| class = B
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id = 27029
| coordinates = {{coord|42.946|N|88.061|W|type:landmark_region:US-WI_source:FCC|display=inline,title}}
| callsign_meaning = "Mix"
| former_callsigns = {{ubl|WEMP-FM (1962–70)|WNUW (1970–81)}}
| affiliations = [[Westwood One]]
| owner = [[Audacy, Inc.]]
| licensee = Audacy License, LLC
| sister_stations = {{hlist|[[WSSP]]|[[WXSS]]}}
| webcast = {{ubl|{{Audacy.com|991themix}}|[https://radio.securenetsystems.net/cwa/index.cfm?stationCallSign=WJTI Listen Live (HD3)]}}
| website = {{URL|https://www.audacy.com/991themix}}
}}

'''WMYX-FM''' (99.1 [[Hertz|MHz]]) is a [[commercial radio|commercial]] [[radio station]] in [[Milwaukee|Milwaukee, Wisconsin]], US. Calling itself "99-1 The Mix", it was the first station in the U.S. to use the "Mix" moniker.<ref>{{cite web |title=The Wayback Machine has not archived that URL. |url=http://www.jsonline.com/story/index.aspx?id=555538 |access-date=21 March 2023}}{{dead link|date=March 2023}}</ref> WMYX-FM has been airing roughly the same [[hot adult contemporary]] [[radio format]] since late [[1981 in radio|1981]]. The station is owned by [[Audacy, Inc.]], along with [[sister station]]s [[WXSS-FM]] and [[WSSP]]. WMYX's studios and [[transmitter]] (sharing one of WSSP's towers) are co-located in [[Hales Corners, Wisconsin|Hales Corners]]. The [[playlist]] consists of current hits and recent hits from the 2000s and 2010s. WMYX is responsible for the activation of the [[Milwaukee metropolitan area]] [[Emergency Alert System]].

WMYX-FM broadcasts in the [[HD Radio]] format, with its HD-2 sub-channel carrying a [[Soft AC|soft]] [[oldies]] format known as "[[MeTV#MeTV FM|MeTV FM]]". The HD-3 sub-channel airs a [[regional Mexican]] format branded as "Caliente 97.9", which is relayed on translator 97.9 '''W250BN'''.

==History==

===WEMP-FM (1962–1981)===
On November 1, 1962, the station [[sign-on|signed on]] as WEMP-FM, owned by the Milwaukee Broadcasting Company.<ref>{{Cite web |title=Broadcasting Yearbook 1964 page B-177 |url=https://www.americanradiohistory.com/Archive-BC-YB/1964/Section%20B2%20N%20Z%20Broadcasting%20Yearbook%201964.pdf |website=American Radio History}}</ref> At first, the station [[simulcast]] co-owned AM sister station [[WSSP|WEMP]], but by the late 1960s, WEMP-FM was airing its own programming for about half of its broadcast day. In [[1970 in radio|1970]], the station flipped to its own full-time format: "WNUW Stereo FM", first with Drake's Chenault's [[automation|automated]] Hitparade and then to their Solid Gold [[oldies]] format. Then it tried an [[Adult Top 40]] format, followed by [[album-oriented rock]] known as "X-Rock 99".

Later, it switched to [[easy listening]] music. On October 31, [[1978 in radio|1978]], the station flipped to "Disco 99" and played all-[[disco]] music. WNUW was the first disco station in Milwaukee, pre-dating [[WLUM]]'s launch into the format four months later in February 1979. WNUW's run as a disco outlet lasted less than 10 months. Afterward, it became known as "Music FM 99" again, this time with a disco-leaning Top 40 hits format.

===Adult contemporary (1981–1998)===
In 1981, the station switched to [[Adult Contemporary|AC]] with the [[call sign]] WMYX using the moniker "99 WMYX The Mix".  During the 1980s and the 1990s, WMYX's [[playlist]] featured a mixture of [[Hot AC]], [[Soft AC]] and dance/pop songs.

During the 1996 and 1997 [[NFL]] seasons when the [[Green Bay Packers]] went to the [[Super Bowl]], the station gained fame when morning hosts Dan Weber and Jane Matenaer recorded parody songs with Packer and football themes. The most famous was the "Packarena" (parody of [[Los Del Rio]]'s "[[Macarena (song)|Macarena]]"). The song was played heavily on the station during the 1996 season. For the 1997 season, Dan & Jane recorded a parody of "Wannabe" by the [[Spice Girls]] under the name "Packer Wannabe". Cassette tapes were sold of the songs at various southeast Wisconsin locations with proceeds going to the Child Abuse Prevention Fund.

===Hot adult contemporary (1998–present)===
When sister station WAMG switched to Top 40 and became [[WXSS]] in June [[1998 in radio|1998]], WMYX evolved into a standard [[Hot AC]] format with a more focused playlist. In September [[2004 in radio|2004]], longtime morning co-host Dan Weber was replaced with WXSS morning hosts Michael Knight and Rahny Taylor in an airstaff shakeup. Jane Matenaer remained on board with Knight and Taylor. At the same time, longtime afternoon host Mark Richards was replaced by crosstown [[WKTI|WKTI-FM]] evening host Kidd O'Shea. Taylor returned to WXSS soon after. Knight was let go due to differences with management, and Kidd O'Shea was promoted from Afternoon [[drive time]] to Mornings.

The "Jane & Kidd In The Morning Show" won the [[2006 in radio|2006]] AIR Award for favorite Milwaukee morning radio show.<ref>{{Cite web |title=All the AIR Award Winners |url=http://blogs.jsonline.com/cuprisin/archive/2006/02/17/All-the-AIR-Award-winners.aspx |website=JSOnline}}</ref> On May 15, 2009, longtime co-host Jane Matenaer was released from WMYX. Soon after, Elizabeth Kay, who had sometimes filled in for Matenaer when she was gone, joined Kidd O'Shea for the morning show.  The show was known as "Kidd and Elizabeth in the Morning". Later, Tony "Radar" Hess was hired to replace Kidd O'Shea, with the show renamed "Elizabeth and Radar".<ref>{{Cite web |title=Elizabeth & Radar - Weekdays 5AM - 10AM {{!}} 99.1 The Mix |url=https://www.audacy.com/991themix/hosts/elizabeth-radar |access-date=2024-01-26 |website=www.audacy.com |language=en}}</ref>

==Christmas music==
From 2003-2011, "The Mix" aired [[Christmas music]] from November through Christmas Day every year. [[WRIT-FM]] began competing with WMYX on a yearly basis starting in 2005, when it switched to a Christmas format during the holiday season. In 2007, the holiday format started unusually early, as WMYX began its Christmas music programming on November 1. The move paid off, with WMYX becoming the highest rated music station in Milwaukee during that two-month time period.<ref>{{cite web |url=http://www.jsonline.com/multimedia/graphic.asp?graphic=http://www.jsonline.com/graphics/bym/img/jan08/cuprcol_011108_big.gif |title=JS Online: Graphic |website=www.jsonline.com |url-status=dead |archive-url=https://web.archive.org/web/20080115061912/http://www.jsonline.com/multimedia/graphic.asp?graphic=http://www.jsonline.com/graphics/bym/img/jan08/cuprcol_011108_big.gif |archive-date=2008-01-15}}</ref>

In 2008, WMYX went All-Christmas on October 31 ([[Halloween]]) at 3:21&nbsp;p.m. after crosstown Christmas rival WRIT started playing Christmas music at 3:13&nbsp;p.m. In 2009, WMYX began Christmas programming at roughly 7:00&nbsp;p.m. on November 13. WRIT made the switch about 20 minutes later. In 2010, WMYX lost its title as the leading Milwaukee-area Christmas station when rival WRIT switched at approximately 5:15&nbsp;p.m. on November 18. WMYX waited to air the all-Christmas music format until 12:00&nbsp;a.m. on November 22.  In 2011, WMYX switched around 5:00&nbsp;p.m. on November 10. WRIT followed shortly after at 5:55&nbsp;p.m.<ref>{{cite web|url=http://www.jsonline.com/entertainment/tvradio/wmyx-writ-go-allchristmas-all-the-time-t330jp4-133656863.html|title=WMYX, WRIT go all-Christmas, all the time|author=Staff report|date=10 November 2011|publisher=[[Milwaukee Journal-Sentinel]]|access-date=10 November 2011}}</ref>

WMYX decided not to air the Christmas music format in 2012 for the first time in a decade. This resulted in a backlash on the station's [[Facebook]] page from angry listeners who considered WMYX's "Christmas Mix" a holiday tradition.<ref>{{cite web|url=http://www.jsonline.com/entertainment/tvradio/is-dueling-holidaymusic-radio-stations-a-ghost-of-christmas-past-d57qo9d-181076791.html|title=Is dueling holiday-music radio stations a ghost of Christmas past?|author=Duane Dudek|date=27 November 2012|publisher=[[Milwaukee Journal-Sentinel]]|access-date=27 November 2012}}</ref> Instead, WMYX provided a streaming channel of Christmas music on its web site and integrated a few Christmas songs into the station's regular playlist. Meanwhile, WRIT often referred to itself as "Milwaukee's Only Christmas Music Station". WMYX later did play a set of All-Christmas music, from Noon on Christmas Eve through Christmas Day.

For several years in the 2000s, 99.1 would jokingly "[[stunting (broadcasting)|stunt]]" for an hour after ending the Christmas music, playing on radio fans on online industry [[Internet forum|message boards]] who would often predict a format flip on December 26, no matter WMYX's ratings standing and listener loyalty. In 2003, WMYX ran several liners alluding to a format change, including playing a few non-AC songs. In 2004, "Magic 99" was on for an hour, playing a mix of [[smooth jazz]] and light instrumentals (before the announcer gave up mid-liner and gave away the joke). In 2006, WMYX briefly flipped to [[Contemporary Christian music]], similar to [[K-Love]] and the then-independent [[WLVE|WFZH]], calling itself "Spirit 99".

==HD2 sub-channel==
WMYX's [[HD Radio|HD2]] subchannel formerly carried a [[blues music]] format called "The Delta". In 2017, [[Radio Disney]] returned to Milwaukee through a [[brokered programming|leased access]] agreement in several markets between Entercom and [[The Walt Disney Company]]. Until 2013, the Radio Disney network had been heard on WKSH (1640; currently [[Relevant Radio]] station [[WSJP (AM)|WSJP]]).

Radio Disney programming ended in mid-August 2018, when Entercom and Envision Networks entered an agreement for WMYX-HD2 to begin carrying [[Weigel Broadcasting]]'s [[MeTV#MeTV FM|MeTV FM]].<ref>{{cite news |last1=Ross |first1=Sean |title=Five New Stations To Stream |url=https://radioinsight.com/ross/170382/five-new-stations-to-stream/ |access-date=May 31, 2019 |work=RadioInsight |date=September 6, 2018}}</ref> Officially, it serves as a repeater of the audio of television station [[WRME-LD]] in [[Chicago]], which operates a side-channel analog audio stream on channel 6 audible through [[87.7 FM]] on analog radios in Chicago under special FCC authorization. Through the [[Audacy]] app, it is available nationwide, thus freeing Weigel from the responsibility of hosting the audio stream of WRME-LD otherwise.

The HD2 subchannel is [[cross-promotion|cross-promoted]] through [[MeTV]] [[owned-and-operated station]] [[WBME-CD]] (channels 41.1/58.2).<ref>{{cite press release|title=MeTV FM is Fab in Milwaukee|publisher=Envision Networks|date=15 August 2018|url=http://www.envisionnetworks.com/2018/08/15/metv-fm-is-fab-in-milwaukee/|access-date=16 August 2018}}</ref>

===HD3 sub-channel===
In December 2021, WMYX activated a third HD sub-channel under a [[brokered programming]] agreement with El Sol Broadcasting to air a [[Regional Mexican]] format, branded as “Caliente 97.9”. The format is relayed on El Sol-owned translator W250BN (97.9 FM), which formerly relayed its AM station, [[WJTI]] (1460 AM, itself now translated via W273DQ, 102.5 FM).<ref>{{Cite web |title=WJTI Brings Smooth Jazz Back to Milwaukee |url=https://radioinsight.com/headlines/217511/wjti-brings-smooth-jazz-back-to-milwaukee/ |website=RadioInsight}}</ref> That HD subchannel is made available by El Sol through its website, and is not heard on the Audacy streaming platform and mobile app.

{{RadioTranslators
| callsign = WMYX-FM HD3
| width    =

| call1    = W250BN
| freq1    = 97.9
| fid1     = 155293
| watts1   = 250
| class1   = D
| city1    = Milwaukee, Wisconsin
| coord1   = {{coord|43|2|20.1|N|87|55|4.3|W|region:US-WI_type:landmark|name=W250BN}}
| notes1   =  
}}

==References==
{{reflist}}

==External links==
*{{Official website|https://www.audacy.com/991themix}}
{{FM station data|27029|WMYX}}
*[http://www.onmilwaukee.com/buzz/articles/milwradio.html Milwaukee radio: a retrospective]
*[http://www.packarena.com Packarena Website]

{{Milwaukee Radio}}
{{Hot Adult Contemporary Radio Stations in Wisconsin}}
{{Entercom}}

[[Category:Radio stations in the Milwaukee metropolitan area|MYX-FM]]
[[Category:Hot adult contemporary radio stations in the United States]]
[[Category:Audacy, Inc. radio stations]]
[[Category:Radio stations established in 1962]]
[[Category:1962 establishments in Wisconsin]]