View source for WMFX

{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name             = WMFX
| logo             = File:WMFX Fox102.3 logo.png
| city             = [[St. Andrews, South Carolina]]
| area             = [[Columbia metropolitan area (South Carolina)|Columbia metropolitan area]]
| branding         = ''Fox 102.3''
| frequency        = 102.3 [[Megahertz|MHz]]
| airdate          = January 23, [[1985 in radio|1985]] (as WWGO)
| format           = [[Classic rock]]
| erp              = 6,000 [[watt]]s
| haat             = {{convert|100|meters}}
| class            = A
| facility_id      = 19471
| callsign_meaning = W the  '''M'''idlands' '''F'''o'''X'''
| former_callsigns = WWGO (1985–1987)
| owner            = [[Alpha Media]]
| licensee         = Alpha Media Licensee LLC
| sister_stations  = [[WARQ]], [[WHXT]], [[WSCZ]], [[WWDM]]
| webcast          = {{listen live|http://www.fox1023.com}}
| website          = [http://www.fox1023.com/ Fox1023.com]
| licensing_authority= [[Federal Communications Commission|FCC]]
}}

'''WMFX''' (102.3 [[Hertz|MHz]]) is a [[commercial radio|commercial]] [[FM radio|FM]] [[radio station]] [[city of license|licensed]] to [[St. Andrews, South Carolina]], and serving the [[Columbia metropolitan area (South Carolina)|Columbia metropolitan area]]. The [[Alpha Media]] outlet broadcasts a [[classic rock]] [[radio format]], with a few [[alternative rock]] artists also in the [[playlist]].  The station goes by the name '''Fox 102.3''' and its current slogan is "Columbia's Rock Station."  Its [[radio studio]]s and offices are located on Pineview Drive in Columbia.

WMFX has an [[effective radiated power]] (ERP) of 6,000 [[watt]]s.  Its [[transmitter]] is on Winterwood Road near Monticello Road.<ref>[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=Wmfx&nav=home Radio-Locator.com/WMFX]</ref>

==History==
On January 23, 1985, the station first [[sign-on|signed on]] as WWGO.  It played a mix of [[Oldies]] and [[Adult Contemporary music]] under the "Go 102" handle. This format finished in the top five the first rating period with [[disc jockey]] John Anderson hosting mornings.  It was sold in early 1987 after its second rating period saw a drop.

New owners changed the format to [[album rock]], with a lean musically toward [[classic rock]].  The new [[call sign]] was WMFX, using the moniker Fox 102. The changes paid off as the station was usually placed within the Top 5 of the [[Arbitron]] ratings since that time.

In 1994, the station adjusted its format further toward classic rock and added the [[radio syndication|syndicated]] [[John Boy and Billy]] show for mornings.

The station is owned by [[Alpha Media]] through Alpha Media Licensee LLC, which also owns [[Urban Contemporary]] [[WHXT]], [[Urban Adult Contemporary|Urban AC]] [[WWDM]], and [[Hot AC]] [[WARQ]] in the Columbia radio market.

In March 2014, WMFX changed to [[mainstream rock]], retaining the classic rock songs while adding [[alternative rock]] selections, from mostly 1990s artists such as [[Nirvana (band)|Nirvana]], [[Smashing Pumpkins]], and [[The Foo Fighters]]. 2000's Groups such as [[Nickelback]], [[Staind]], [[Hoobastank]] and [[Trapt]] are also heard on WMFX.

==References==
{{Reflist}}

==External links==
*[http://www.fox1023.com/ Fox 102.3's website]
*{{FM station data|19471|WMFX}}

{{Columbia Radio}}
{{Classic Rock Radio Stations in South Carolina}}
{{Alpha Media}}

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[[Category:Classic rock radio stations in the United States]]
[[Category:Radio stations in South Carolina|MFX]]
[[Category:Alpha Media radio stations]]


{{SouthCarolina-radio-station-stub}}