View source for WISC-TV

{{Short description|Television station in Madison, Wisconsin}}
{{Use mdy dates|date=February 2024}}
{{Infobox television station
| callsign = WISC-TV
| logo = WISC-TV 2019 Logo.svg
| logo_size = 200px
| logo_alt = A thick blue circle with a black-colored "3" in the middle, with a small orange arrow representing a play button icon to its left, and a small orange line on the right.
| image = WISC-TVW Logo.png
| image_size = 150px
| image_alt = A 3D-like blue ball image with the text "tvw" superimposed on its center in lower-case letter; the "tv" text is black, while the "w" is in white text.
| branding = {{ubl|WISC-TV 3; ''News 3 Now''|TVW (3.2)}}
| digital = 11 ([[VHF]])
| virtual = 3
| affiliations = {{ubl|'''3.1:''' [[CBS]]|'''3.2:''' [[MyNetworkTV]] / CBS (alternate)|''for others, see {{section link||Subchannels}}''}}
| owner = [[Morgan Murphy Media]]
| licensee = Television Wisconsin, Inc.
| location = [[Madison, Wisconsin]]
| country = United States
| airdate = {{start date and age|1956|6|24|p=y}}
| callsign_meaning = Wisconsin
| former_channel_numbers = {{ubl|'''Analog:''' 3 (VHF, 1956–2009)|'''Digital:''' 50 ([[UHF]], until 2019)}}
| former_affiliations = {{ubl|[[NTA Film Network|NTA]] (secondary, 1956–1961)|[[UPN]] (secondary 1995–1999, 3.2 2002–2006)|[[The WB]] (3.2, 2000–2002)|[[Ion Television]] (3.3, 2017–2019)}}
| erp = 46.9 [[kW]]
| haat = {{convert|469.2|m|ft|0|abbr=on}}
| facility_id = 65143
| coordinates = {{coord|43|3|21|N|89|32|6|W|type:landmark_scale:2000}}
| licensing_authority = [[FCC]]
| website = {{URL|https://www.channel3000.com/}}
}}
'''WISC-TV''' (channel 3) is a [[television station]] in [[Madison, Wisconsin]], United States, affiliated with [[CBS]] and [[MyNetworkTV]]. It is the [[Flagship (broadcasting)|flagship]] television property of locally based [[Morgan Murphy Media]], which has owned the station since its inception. WISC-TV's studios are located on Raymond Road in Madison, and its transmitter is located on South Pleasant View Road in Madison's Junction Ridge neighborhood. 

==History==
[[File:WISC Logo.PNG|thumb|left|200px|Banner logo for "News 3" used by WISC-TV from 2001 to 2019; the "3" insignia had been in use since 1990.]]
WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from [[WKOW-TV]] (which retained [[American Broadcasting Company|ABC]] affiliation). It was originally a sister station to WISC radio (1480 AM, now [[WLMV]] at 1480 and [[WOZN (AM)|WOZN]] at 1670 AM).<ref>[https://cdbs.recnet.com/corres/?doc=86311 FCC History Cards for WISC-TV]. [[Federal Communications Commission]].</ref> Both were owned by Morgan Murphy Stations, the broadcasting division of the Evening Telegram Company of [[Superior, Wisconsin]]. That company still owns channel 3 today, though it sold off its print interests in 2003 and moved its headquarters to Madison. It has since changed its trade name to Morgan Murphy Media.

Despite being the state's second largest market, Madison was a "doughnut" market as it was sandwiched between other markets where primary VHF signals were already assigned–[[Milwaukee]] (channels [[WTMJ-TV|4]], [[WITI (TV)|6]], [[WMVS|10]], and [[WISN-TV|12]]) to the east, [[Wausau, Wisconsin|Wausau]]–[[Rhinelander, Wisconsin|Rhinelander]] (channels [[WSAW-TV|7]], [[WAOW|9]], and [[WJFW-TV|12]]) and [[Green Bay, Wisconsin|Green Bay]] (channels [[WBAY-TV|2]], [[WFRV-TV|5]], and [[WLUK-TV|11]]) to the north, [[Chicago]] (channels [[WBBM-TV|2]], [[WMAQ-TV|5]], [[WLS-TV|7]], [[WGN-TV|9]], and [[WTTW|11]]) to the southeast, [[Rockford, Illinois|Rockford]] ([[WREX|channel 13]]) to the south, and [[La Crosse]]–[[Eau Claire, Wisconsin|Eau Claire]] (channels [[WKBT-DT|8]] and [[WEAU|13]]) to the west. Having the market's only VHF signal gave channel 3 a distinct advantage—and market leadership—over UHF competitors WKOW and [[WMTV]], a position that the station has enjoyed for much of its history, even after the advent of cable television put the competitors on equal footing. (WISC's former slogan, "Wisconsin's Leadership Station", played upon that advantage.)

WISC-TV has been affiliated with CBS since its launch, though it was also briefly affiliated with the [[NTA Film Network]] during the late 1950s.<ref name="Boxoffice7">{{Cite journal|title=Require Prime Evening Time for NTA Films |journal=Boxoffice |pages=13 |date=November 10, 1956 |url=http://issuu.com/boxoffice/docs/boxoffice_111056-1 |url-status=dead |archive-url=https://web.archive.org/web/20090614204506/http://issuu.com:80/boxoffice/docs/boxoffice_111056-1 |archive-date=June 14, 2009 }}</ref> In January 1995, WISC-TV began maintaining a secondary affiliation with [[UPN]], carrying tape-delayed overnight airings of the network's prime time programming following CBS's late-night lineup; this arrangement ended in July 1999, when Media Properties Inc. signed on [[Janesville, Wisconsin|Janesville]]-licensed WHPN-TV (channel 57, now [[Ion Television]] affiliate [[WIFS (TV)|WIFS]]) as Madison's first full-time UPN outlet. (WISC would resume its relationship with UPN in 2002 through its cable/digital subchannel, TVW; see [[#TVW (WISC-DT2)|below]].)

In 1998, WISC-TV partnered with [[Internet Broadcasting Systems]] to become the first TV station in the region, and one of the first in the country, to have a dedicated [[Digital journalism|news website]], "Channel 3000".<ref>{{cite news |title=WISC Goes for Lead in Web Site Race, TV Station Unveils 'Channel 3000' |newspaper=[[The Capital Times]] |first=Katherine|last=Williams |date=July 17, 1998 |page=1C |url=https://www.proquest.com/docview/395130570 |id={{ProQuest|395130570}} |via=ProQuest}}</ref>

WISC-TV commemorated its 50th anniversary in June 2006, which merited a congratulatory mention by [[David Letterman]] on his ''[[Late Show with David Letterman|Late Show]]'' broadcast of June 22, 2006 (its first program, he quipped, was ''Good Morning, [[Cheddar cheese|Cheddar]]'').

==TVW (WISC-DT2)==
[[File:WISC-TV Studios.jpg|thumb|left|WISC-TV's studio in Madison (featuring the station's 1980s logo on its frontage), which it shares with the overall headquarters of Morgan Murphy Media, along with its web operation, Channel3000.]]
'''WISC-DT2''', branded as '''"TVW"''', is the [[MyNetworkTV]]-affiliated second [[digital subchannel]] of WISC-TV. [[Terrestrial television|Over the air]], it broadcasts in [[720p]] high definition on channel 3.2.

=== History ===
The channel launched on January 1, 1996, as "WiSC2", a primarily cable-only general entertainment sister channel of WISC-TV. It was not initially available on [[Marcus Cable]] (acquired by [[Charter Communications]] in January 1999) in the immediate Madison area, instead being carried on cable systems serving some of the city's outlying suburbs and via a [[low-power broadcasting#Television|low-power broadcast transmitter]], a situation that severely limited its potential audience early on. The channel maintained a format modeled after general entertainment [[independent station]]s, running a mix of [[broadcast syndication|syndicated]] [[sitcom]]s, drama series, talk shows and [[game show]]s; children's programming (including some off-network cartoons); a limited schedule of local news and community affairs programs; regional sporting events (including [[Milwaukee Bucks]] basketball games carried by the team's then-originating broadcast affiliate, [[WVTV]]); and an early-morning simulcast of Bloomberg Information Television (renamed [[Bloomberg Television]] in 1997).

In 1998, the channel—which was concurrently renamed the Television Wisconsin Network (TVW), named after the Murphy-owned licensee of WISC-TV, Television Wisconsin, Inc.—became the Madison-area affiliate of [[The WB]]; this made it one of only three local cable-only WB affiliates, alongside [[WT05]] in [[Toledo, Ohio]] (now operating as a CW affiliate on a subchannel of local ABC affiliate [[WTVG]]), and "WRWB" in [[Rochester, New York]] (now operating as a CW affiliate on a subchannel of local ABC affiliate [[WHAM-TV]]), that operated independently from and predated the existence of the small-market [[The WB 100+ Station Group|WB 100+ Station Group]] launched by the network that September. Dating to the network's January 1995 launch, The WB had only been available locally on Marcus Cable and other local cable systems through the [[WGN America|superstation feed]] of Chicago affiliate [[WGN-TV]] (relaunched as [[NewsNation]] in February 2021, and which dropped WB programming nationally in October 1999) and via Milwaukee affiliate WVTV (then available throughout Wisconsin as a regional [[superstation]]), which began to gradually let existing carriage agreements with cable providers outside of the Milwaukee DMA lapse after it affiliated with the network in May 1997. The affiliation was critical in getting Marcus/Charter to finally add TVW to its Madison-area lineup. TVW carried the full WB schedule (although it aired the network's Sunday night lineup on a one-hour delay), along with a mix of syndicated programs, [[Wisconsin Badgers]] sports, and locally produced programs produced by Channel 3 and Charter.

In September 2000, WISC—upon launching its [[Digital terrestrial television|digital]] signal on UHF channel 50—began providing a simulcast of TVW on digital subchannel 3.2, making it among the first permanent digital subchannels in modern American digital broadcast television and allowing over-the-air reception of the channel to the then-few area residents that had a digital-capable [[HDTV]] set. To reflect its channel position on Charter's Madison-area systems, TVW—which was retained as its official identification—began branding as "WB14" in September 2001. On August 26, 2002, WISC-DT2—which, accordingly, adopted "UPN14" as its branding—became the market's UPN affiliate as part of an affiliation swap with WHPN—which concurrently changed its calls to WBUW—that was tied to the April 2 sale of the latter to [[ACME Communications]] (a station group founded by WB co-founder and former network president [[Jamie Kellner]]),<ref>{{cite news|title=Janesville TV station to be sold|url=http://www.bizjournals.com/milwaukee/stories/2002/04/01/daily9.html|newspaper=Milwaukee Business Journal|publisher=[[American City Business Journals]]|date=April 2, 2002}}</ref> thus allowing area viewers who neither had a cable or satellite subscription nor an HDTV set (and therefore, lacked access to TVW's broadcast and cable feeds) to watch WB network programs for the first time.

On March 8, 2006, Morgan Murphy Media confirmed that WISC-DT2 would become the Madison-area charter affiliate of MyNetworkTV, developed as a joint venture between then-[[News Corporation]] subsidiaries [[Fox Television Stations]] and [[20th Television]] (the former is now owned by [[Fox Corporation]]; the latter has since been integrated into [[Disney Media Distribution]] as a result of [[Disney]]'s [[Acquisition of 21st Century Fox by The Walt Disney Company|2019 acquisition]] of most of [[21st Century Fox]]'s assets) and announced on February 22 to primarily serve as a network option for UPN and WB stations that were not chosen to affiliate with [[The CW]] (co-founded by their then-respective parents, [[CBS Corporation]] and [[WarnerMedia|Time Warner]], to replace both networks).<ref>{{cite news|title=UPN 14 To Become My Network TV This Fall|url=http://www.channel3000.com/entertainment/7822785/detail.html|website=WISC-TV|publisher=Morgan Murphy Stations|date=March 8, 2006|url-status=dead|archive-url=https://web.archive.org/web/20060322091416/http://www.channel3000.com/entertainment/7822785/detail.html|archive-date=March 22, 2006}}</ref><ref>{{cite news|title=News Corp. to launch new mini-network for UPN stations|url=http://usatoday30.usatoday.com/life/television/news/2006-02-22-fox-my-network_x.htm|newspaper=[[USA Today]]|publisher=[[Gannett Company]]|date=February 22, 2006|access-date=January 21, 2013}}</ref><ref>{{cite news|title=News Corp. Unveils MyNetworkTV|url=http://www.broadcastingcable.com/news/news-articles/news-corp-unveils-my-network-tv/78935|first=John|last=Eggerton|periodical=[[Broadcasting & Cable]]|publisher=[[Reed Business Information]]|date=February 22, 2006}}</ref> WISC-DT2—which changed its on-air branding to "My Madison TV" on August 7—officially joined MyNetworkTV upon its launch on September 5; however, it continued to air UPN prime time programming on a tape-delayed basis (from midnight to 2&nbsp;a.m.) until that network ceased broadcasting on September 15. (WBUW switched to The CW when that network debuted on September 18, the day after The WB ceased operations.)

As a MyNetworkTV affiliate, along with syndicated programs, WISC-DT2 aired [[college sports]] from the [[Mid-American Conference|Mid-American]] and [[Southeastern Conference|Southeastern]] conferences (via [[ESPN Plus]]), occasional Badgers hockey broadcasts (via [[Wisconsin Public Television]], which also aired statewide over Charter's "Xtra" service on channel 87 outside of the Madison market) and high school sports (under the "PrepMania" banner) as well as local programs including the music series ''[[Urban Theater]]'' and the sports panel discussion program ''Sidelines'' (which also aired in the Milwaukee and Green Bay markets on [[Spectrum Sports (Wisconsin)|Time Warner Cable Sports 32/Spectrum Sports]]). On July 1, 2009, WISC-DT2 reverted to the former "TVW" brand, accompanied by new blue/white/black circular logo; the rebranding was meant to emphasize a connection to Madison and Wisconsin in the channel's programming.<ref>{{cite news|title=My Madison TV Is Now TVW|url=http://www.channel3000.com/tvw/19958281/detail.html|website=WISC-TV|publisher=Morgan Murphy Stations|access-date=July 10, 2009|url-status=dead|archive-url=https://web.archive.org/web/20141210180704/http://www.channel3000.com/news/What-Is-TVW/8331410|archive-date=December 10, 2014}}</ref> In February 2019, TVW acquired the rights to selected syndicated programs and most of the locally produced programming—including the Saturday night [[horror movie]] showcase ''Bordello of Horror'' and ''Talk Wisconsin'' (previously titled ''Talk of the Town'' before the show [[Network change|relocated]])—that had been displaced from WIFS after it converted into an [[Ion Plus]] affiliate with little advanced notice to its viewers on February 1.<ref>{{cite web|title=ION Affiliation Moves in Madison|url=http://www.northpine.com/blog/2019/02/04/ion-affiliation-moves-in-madison/|website=Northpine.com|date=February 4, 2019}}</ref><ref>{{cite web|title=TVW|url=https://www.channel3000.com/station/tvw|website=WISC-TV|publisher=Morgan Murphy Media|access-date=May 21, 2019}}</ref><ref>[https://www.facebook.com/krista.uelmen/posts/10157215515560086 Source: Krista Hatcher Uelmen on Facebook] {{Webarchive|url=https://web.archive.org/web/20211028172455/https://www.facebook.com/krista.uelmen/posts/10157215515560086 |date=October 28, 2021 }} (posted February 1, 2019, and accessed February 4, 2019)</ref><ref>{{cite web |url=https://www.facebook.com/BordelloOfHorror/videos/1955613861231351/ |website=Bordello of Horror |via=Facebook |title=Bordello of Horror is on the move and landing on Madison's TVW at midnight starting on Saturday February 9th! Hope to see you all there! |date=February 1, 2019 |access-date=February 4, 2019}}</ref>

==Programming==
Unlike most CBS affiliates, WISC is one of a handful of CBS affiliates to air [[Infomercial|paid programming]] on weekdays, providing an hour-long block of infomercials at 9&nbsp;a.m. to compensate for the lack of available syndicated programming or a local newscast to fill that hour. WISC was home to [[ESPN Events|ESPN Plus]] broadcasts of Wisconsin Badger sports before the syndicator's relationship with the [[Big Ten Conference]] ended in 2007. WISC also serves as an affiliate of the [[Chicago Bears]] pre-season television network.

WISC-DT2 is also designated by WISC to carry CBS network programs that the station must preempt to accommodate extended [[breaking news]] or [[severe weather]] coverage or special event programming on its main channel, and airs [[tape-delayed]] rebroadcasts of WISC's regularly scheduled weekday newscasts (usually) immediately after their initial telecast on channel 3.1 as well as hourly weather updates presented by the station's "First Warn Weather" team.

In [[2023–24 Milwaukee Bucks season|2024]], WISC-TV aired 10 Milwaukee Bucks games as part of an agreement with [[Weigel Broadcasting]] and [[Bally Sports Wisconsin]]. These games originated from Weigel's Milwaukee CBS affiliate [[WDJT-TV]] and independent station [[WMLW-TV]] and utilize Bally Sports commentators and production personnel. Three games aired on the station's main CBS channel, with the remaining games on WISC-DT2.<ref>{{cite news|last=Langrehr|first=Jaymes|title=WISC-TV, Television Wisconsin to air 10 Bucks games for free over-the-air|url=https://www.channel3000.com/sports/milwaukee-bucks/wisc-tv-television-wisconsin-to-air-10-bucks-games-for-free-over-the-air/article_d96cfa58-c6c8-11ee-9bc1-ab9286df5282.html|access-date=February 9, 2024|newspaper=Channel 3000|date=February 8, 2024}}</ref> 

===News operation===
WISC presently broadcasts {{frac|35|1|2}} hours of local newscasts each week (with three hours each weekday and {{frac|2|1|2}} hours each on Saturdays and Sundays). In addition to its normal morning, noon, 5, 6 and 10&nbsp;p.m. newscasts, WISC airs ''News 3 Now Live at Four'', a one-hour newscast which is largely devoted to non-headline news and features that focus on the community and the people of Madison, Dane County, and south-central Wisconsin. ''Live at Four'' originally aired at 5&nbsp;p.m., but moved to 4&nbsp;p.m. in October 2015 to expand to one hour.

In January 2004, WISC-TV began producing ''UPN14 News at Nine'' for TVW, a five-minute news update featuring local and national headlines as well as a brief weather segment. In September 2005, the program expanded into a half-hour broadcast (as ''News 3 at 9 on UPN14'', subsequently revised to account for TVW/WISC-DT2's later branding changes); ''News 3 at 9'' ended its seven-year run on December 31, 2011, after WISC entered into a news share arrangement with [[Fox Broadcasting Company|Fox]] affiliate [[WMSN-TV]] (channel 47) to assume production responsibilities for that station's 9&nbsp;p.m. newscast (which had been produced by WKOW since its premiere in 1999) effective January 1, 2012.<ref name=wsj-wiscwmsn>{{cite news|last=Newman|first=Judy|title=WISC-TV now providing news services for Fox 47|url=http://host.madison.com/wsj/business/wisc-tv-now-providing-news-services-for-fox/article_c8d7ef2a-37f8-11e1-a868-0019bb2963f4.html|access-date=January 6, 2012|newspaper=[[Wisconsin State Journal]]|date=January 5, 2012}}</ref>

On October 26, 2008, WISC-TV began producing all its newscasts in total [[high-definition video]], becoming the first commercial TV station in Wisconsin to do so.<ref>{{cite news|url=http://www.channel3000.com/wisctv/17764282/detail.html |title=WISC-TV To Air Newscasts In HD |date=October 20, 2008 |newspaper=WISC-TV}}</ref> The station had produced occasional news features in HD since the beginning of 2008. In April 2011, WISC began offering free on demand segments of their newscasts on the [[Roku]] digital video player.<ref>{{cite web |url=http://www.mediabistro.com/tvspy/madisons-wisc-debuts-local-news-channel-on-roku-digital-video-player_b8988 |title=WISC Debuts Local News Channel on Roku Digital Video Player |access-date=April 15, 2011 |website=mediabistro.com}}</ref>

On February 3, 2019, following CBS's telecast of [[Super Bowl LIII]], WISC-TV introduced a new studio, and rebranded its newscasts from ''News 3'' to ''News 3 Now'', introducing a sonic and graphical [[design language]] that would be then rolled out across all Morgan Murphy Media stations; the new branding was intended to reflect the station's digital operations, as well as an emphasis on "engag[ing] deeper with our story content".<ref>{{Cite web |title=Madison CBS debuts new logo, set |url=https://www.newscaststudio.com/2019/02/04/news-3-now-wisc-set-design/ |access-date=2025-05-07 |website=NewscastStudio |language=en-US}}</ref>

====Notable former on-air staff====
* [[Roger Grimsby]]
* [[Martin Kilcoyne]] (Sports
* [[Matt Lepay]] (Sports)
* [[Curt Menefee]] (Sports)
* [[Alanna Rizzo]] (Sports)<ref>{{Cite web|url=http://www.truebluela.com/2013/12/8/5189478/orel-hershiser-alanna-rizzo-dodgers-tv-broadcasts|title=Dodgers reportedly add Hershiser, Rizzo to TV team|date=December 8, 2013 |website=truebluela.com}}</ref>

==Technical information==
===Subchannels===
The station's signal is [[Multiplex (TV)|multiplexed]]:
{| class="wikitable"
|+ Subchannels of WISC-TV<ref>{{Cite web |url=http://www.rabbitears.info/market.php?request=station_search&callsign=WISC#station |title=RabbitEars TV Query for WISC|website=[[RabbitEars]]|accessdate=December 31, 2024}}</ref>
! scope = "col" | [[Digital subchannel#United States|Channel]]
! scope = "col" | [[Display resolution|Res.]]
! scope = "col" | [[Aspect ratio (image)|Aspect]]
! scope = "col" | Short name
! scope = "col" | Programming
|-
! scope = "row" | 3.1 
| [[1080i]] || rowspan="6"|[[16:9]] || WISC || [[CBS]]
|-
! scope = "row" | 3.2 
| [[720p]] || TVW || [[MyNetworkTV]]
|-
! scope = "row" | 3.3 
| rowspan=4|[[480i]] || DABL || [[Dabl]] 
|-
! scope = "row" | 3.4 
| QVC || [[QVC]]
|-
! scope = "row" | 3.5 
| HSN || [[HSN]]
|-
! scope = "row" | 3.6 
| SCRIPPS ||[blank]<!-- Subchannel 3.6 has had no on-screen or online listings since November 2024, but is still transmitting and carrying programming from the [[Grit (TV network)|Grit]] network -->
|}

===Analog-to-digital transition; spectrum reallocation===
WISC-TV ended regular programming on its analog signal, over [[VHF]] channel 3, at 12:30&nbsp;p.m. on February 17, 2009, the original target date on which full-power television stations in the United States were to [[Digital television transition in the United States|transition from analog to digital broadcasts]] under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition [[UHF]] channel 50, using [[virtual channel]] 3.<ref>{{cite web |url=http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf |title=DTV Tentative Channel Designations for the First and the Second Rounds |access-date=March 24, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20130829004251/http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf |archive-date=August 29, 2013 }}</ref>

The analog channel 3 continued to serve as a "[[Digital television transition in the United States#Nightlighting|nightlight]]", broadcasting a loop of digital transition information and instructions in addition to any local news programming and emergency information, until signing off for good the final week of March 2009.

On April 13, 2017, the results of the [[Federal Communications Commission]] (FCC)'s 2016 [[Spectrum reallocation#Broadcast incentive auction|spectrum auction]] were announced, with Morgan Murphy successfully selling the UHF spectrum for WISC for just under $50 million. WISC would move their spectrum from UHF channel 50 to VHF, taking the former digital channel 11 position held by WMSN-TV before a return to UHF in November 2010.<ref>{{cite web|url=http://transition.fcc.gov/Daily_Releases/Daily_Business/2017/db0413/DA-17-314A2.pdf|title=FCC Broadcast Television Spectrum Incentive Auction Auction 1001 Winning Bids|publisher=April 13, 2017|access-date=April 14, 2017}}</ref><ref>{{cite news|url=http://www.northpine.com/broadcast/spectrum-auction-channel-changes.html|title=Spectrum Auction Channel Changes in the Upper Midwest|date=April 13, 2017|publisher=Upper Midwest Broadcasting, Northpine.com|access-date=April 14, 2017}}</ref>

==References==
{{Reflist}}

==External links==
*{{Official website|https://www.channel3000.com/}}

{{Madison TV}}
{{CBS Wisconsin}}
{{Morgan Murphy}}

{{DEFAULTSORT:Wisc-Tv}}
[[Category:1956 establishments in Wisconsin]]
[[Category:CBS affiliates]]
[[Category:Dabl affiliates]]
[[Category:Morgan Murphy Media stations]]
[[Category:MyNetworkTV affiliates]]
[[Category:Television channels and stations established in 1956]]
[[Category:Television stations in Madison, Wisconsin|ISC-TV]]