View source for WBOS

{{Use American English|date=February 2025}}
{{Use mdy dates|date=September 2024}}
{{more citations|date=September 2024}}
{{Infobox radio station
| name                = WBOS
| logo                = WBOS Bloomberg 92.9 logo.jpg
| logo_upright        = .8
| city                = [[Brookline, Massachusetts]]
| country             = US
| area                = [[Greater Boston]]
| frequency           = {{Frequency|92.9|[[MHz]]}} {{HD Radio}}
| branding            = Bloomberg 92.9 Boston
| languages           = [[American English|English]]
| format              = [[All-news radio|Financial news]]
| subchannels         = HD2: [[Classic rock]] "Rock 106.1" ([[WRCA]] [[simulcast]])
| network             = [[Bloomberg Radio]] 
| affiliations        = [[NBC News Radio]]
| owner               = [[Beasley Broadcast Group]]
| licensee            = Beasley Media Group Licenses, LLC
| operator            = [[Bloomberg L.P.]]
| sister_stations     = {{hlist|[[WBQT (FM)|WBQT]]|[[WBZ-FM]]|[[WKLB-FM]]|[[WRCA]]|[[WROR-FM]]}}
| airdate             = {{start date and age|1960|4|1}}
| former_callsigns    = WBOS-FM (1960–1969)
| callsign_meaning    = Boston (also the [[IATA]] code for [[Logan International Airport]])
| licensing_authority = [[FCC]]
| facility_id         = 23439
| class               = B
| erp                 = 18,500 watts
| haat                = {{convert|224|m|ft|sp=us}}
| coordinates         = {{coord|42|20|50.4|N|71|4|57.2|W|region:US-MA_type:landmark|name=WBOS|display=inline,title}}
| repeaters           = {{Radio Relay|1450|[[WNBP]]|[[Newburyport]]}}
| webcast             = {{TuneIn|Bloomberg-Radio-Boston-1061-s305694}}
| website             = {{URL|https://www.bloombergradio.com/}}
}}

'''WBOS''' (92.9 [[MHz]], "Bloomberg 92.9") is a [[commercial radio|commercial]] [[FM radio]] station [[City of license|licensed]] to [[Brookline, Massachusetts]], and serving [[Greater Boston]]. WBOS is owned by [[Beasley Broadcast Group]], with studios and offices in [[Waltham, Massachusetts|Waltham]]. WBOS airs a [[All-news radio|financial news]] [[radio format]] from [[Bloomberg Radio]].

WBOS has an [[effective radiated power]] (ERP) of 18,500 watts. The [[transmitter]] is on the top of the [[Prudential Tower]] in Boston's [[Back Bay]] neighborhood.<ref>{{Cite web |title=WBOS-FM 92.9 MHz - Brookline, MA |url=https://radio-locator.com/cgi-bin/finder?call=wbos&x=13&y=8&sr=Y&s=C |access-date=January 23, 2024 |website=radio-locator.com}}</ref> WBOS broadcasts in the [[HD Radio]] hybrid format.  The HD2 subchannel [[simulcast]]s [[WRCA]], which carries the former [[classic rock]] format of WBOS.

==History==
===Early years===
On April 1, 1960, WBOS-FM [[Sign-on|signed-on]], [[simulcast]]ing most of the programming of its [[sister station]] WBOS (1600 AM; now [[WUNR]]).<ref>{{Cite web |title=Broadcasting Yearbook |url=https://worldradiohistory.com/Archive-BC-YB/1961-62/section%20B%20All%20Radio%20%20Broadcasting%20Yearbook%201961-1962-9.pdf}}</ref> WBOS-AM-FM were owned by the Champion Broadcasting System with studios at 790 Commonwealth Avenue.

Most of the AM station's programming was [[beautiful music]], but when the AM side began to broadcast ethnic programming, the FM side continued to play beautiful music, which was branded on both AM and FM as "Boston's Music Theatre". In 1975, WBOS{{efn|The "-FM" suffix had been dropped on March 24, 1969.<ref name="fcc-cards">{{cite web |title=WBOS history cards |url=https://cdbs.recnet.com/corres/?doc=80253 |website=CDBS Public Access |publisher=[[Federal Communications Commission]] |access-date=March 10, 2024 |format=PDF}}</ref>}} changed to a hodgepodge format which did not gain much of an audience.

===Disco===
In 1978, Boston radio personality Ron Robin, disappointed that the airtime for his weekly [[disco]] music show on [[WROR|WVBF]] had been cut back, left WVBF and began doing a four-hour Sunday-night disco show for WBOS. Initially, Robin bought the airtime and sold commercials for the show.

The success of that show led to WBOS hiring Robin, and a rapid expansion of the disco programming, first to seven nights a week from 8:00&nbsp;p.m. to midnight (April 1978), and then to 24/7 in September 1978. For a brief time in late 1978 and early 1979, "Disco 93" WBOS was one of Boston's most popular radio stations. But when [[WXKS-FM]] came on the scene with a highly promoted disco format, including big promotions and hiring away some WBOS disc jockeys, WBOS' ratings suffered.<ref>Jeff McLaughlin, "The disco beat," ''The Boston Globe'', June 28, 1979.</ref>

[[WRKO]] midday legend [[J. J. Wright (DJ)|J.J. Wright]] (later at [[WBGB (FM)|WODS]]) was one of the original disco DJs for WBOS when the station went round-the-clock disco in 1978. Longtime, popular producer Jack King ([[WBIM-FM]], WVBF, and [[WBZ (AM)|WBZ]]) created, wrote and engineered most of the station's disco specials at the time. King was there at the beginning of the station's format change to disco and worked closely with Robin to 'keep the beat going' into the late 1970s and early 1980s. When WBOS changed to [[adult contemporary music]], the duo went to WBZ radio for a long, successful stint there.

===Adult contemporary===
In January 1980, the station flipped to an adult contemporary format which was a little less "adult" and a little more "contemporary", but that format would only run for two years.<ref>Jeff McLaughlin, "Taking aim at 25-34," ''The Boston Globe'', April 10, 1980.</ref><ref>"Tuned in," ''The Boston Globe'', September 17, 1981.</ref>

=== Rock ===
In January 1982, WBOS flipped to a short-lived attempt at an [[album-oriented rock]] (AOR) format, programmed for some of that time by legendary Boston rock personalities Jerry Goodwin and Maxanne Satori.<ref>"Tuned in," ''The Boston Globe'', January 14, 1982.</ref> However, the rock format did not make any inroads against established rockers like [[WBCN (FM)|WBCN]], [[WJMN (FM)|WCOZ]], and [[WKVB (FM)|WAAF]].

=== Country ===
On July 14, 1983, WBOS' format was abruptly changed to [[country music]], and was moderately successful for several years. It was the only FM country station in the Boston market at the time.<ref>Jim Sullivan, "All-rock WBOS-FM goes country," ''The Boston Globe'', July 15, 1983.</ref>

Program director and morning personality Dean James, along with general sales manager Dave DiGregorio, worked to bring country to the mainstream in Boston, a city with little history as a country music stronghold. The country format ran for six years.

===Adult album alternative===
On April 27, 1989, at 3:00&nbsp;pm, WBOS dropped country and adopted an [[adult album alternative]] (AAA) format, initially with a bit more of an eclectic focus than most AAA stations at the time, incorporating [[classic rock]], [[Soul music|soul]], [[R&B]], and singer-songwriter cuts into the playlist, along with new releases.<ref>Susan Bickelhaupt, "WBOS changes to album classics," ''The Boston Globe'', April 27, 1989.</ref><ref>Susan Bickelhaupt, "'BOS hints: Find another country," ''The Boston Globe'', April 19, 1989.</ref><ref>{{Cite web |title=Archive |url=http://www.americanradiohistory.com/Archive-RandR/1980s/1989/RR-1989-05-05.pdf}}</ref> Eventually, the station gravitated more toward current material and new releases. At that time, when CDs were just starting to be used in radio, WBOS promoted itself as the first all-compact disc radio station, eliminating vinyl, and very sparingly using carts for some songs. Unusually, the vinyl themed retro show "[[The Lost 45s]]" with Barry Scott aired on Sunday nights after leaving [[WZLX]].

In April 2005, WBOS made changes to play more music and decrease the amount of talk. The station's morning show, hosted by Bill Abbate and Kristin Lessard, was abruptly cancelled to make way for the DJ-free "All Music Mornings". "It's putting the station somewhat back to where it started in terms of its ideals. Listener perception is that radio plays too many commercials and that DJs can be boring and irrelevant," said Buzz Knight, operations manager for WBOS. Knight said that WBOS would be "the cool station for people over 30".<ref>Clea Simon, "Change is in the air for Boston radio," ''The Boston Globe'', April 21, 2005.</ref>

In September 2007, George Knight began hosting morning drive on the station, but that would be short lived. That same month, owner [[Greater Media]] registered domains that showed that the station was possibly flipping to [[sports talk]] as "92.9 The Ticket", complete with a logo and a slogan, "Boston's Only FM Sports Station". The station was rumored to flip on October 1 of that year, but never materialized. WBMX (now [[WBZ-FM]]) and WMKK (now [[WEEI-FM]]) eventually flipped to the sports format over the next five years.

===Alternative rock===
On February 1, 2008, at 5:00&nbsp;pm, the station saw its biggest change since flipping to AAA in 1989, as the format switched to [[alternative rock]] and the station rebranded as "Radio 92-9". While George Knight continued to host his popular "Sunday Morning Over Easy" program, and music director Dana Marshall was promoted to program director, the rest of the station's airstaff was let go.<ref>Clea Simon, "WBOS is changing its tune," ''The Boston Globe'', February 5, 2008.</ref> After [[WBCN (FM)|WBCN's]] demise in 2010, WBOS adopted a [[mainstream rock]] direction, but continued to report on [[Mediabase]] and [[Nielsen BDS]] on the alternative panel. This was due to the addition of bands like [[Def Leppard]] and [[Guns n Roses]] to the playlist. The move left WFNX once again as Boston's only pure alternative rock station. Around 2012, WBOS reverted to playing mostly alternative tracks, while playing some classic hard rock tracks (but at a very minimal amount), usually from artists/bands such as [[Led Zeppelin]], [[Van Halen]], [[Aerosmith]], [[AC/DC]], [[Metallica]], [[Pink Floyd]], [[Billy Idol]], and [[Guns N' Roses]]. By July 2012, WBOS became Boston's only alternative rock station following the closure of WFNX.

On July 13, 2016, WBOS rebranded as "Alt 92-9".<ref>{{Cite web |title=WBOS Relaunches |date=July 13, 2016 |url=https://radioinsight.com/blog/headlines/107234/wbos-relaunches-as-alt-92-9/}}</ref> The station slowly added more air personalities back to the station during this time.

In July 2017, WBOS began carrying the Dave and Chuck The Freak morning show out of sister station [[WRIF]].<ref>{{cite web |title=WRIF's Dave & Chuck The Freak To Syndicate To Boston |url=https://radioinsight.com/headlines/118929/wrifs-dave-chuck-freak-syndicate-boston/ |website=radioinsight.com|date=July 21, 2017 }}</ref> That same year, the station began broadcasting [[Boston Bruins]] hockey games that conflict with [[New England Patriots]] games, the arrangement followed Beasley's acquisition of [[WBZ-FM]], the flagship station for both teams.
{{Gallery
| title        =
| height       = 170
| width        = 160
| align        = center
| footer       =
|File:WBOS logo.png
 |"Radio 92-9" logo used from February 1, 2008, to July 12, 2016
|File:Alt logo-1.png
 |Logo as Alt 92-9 used from July 13, 2016 to April 10, 2019
|File:WBOS Booth and vehicle_2016.jpg
 |The Radio 92-9 street team in [[Cambridge, Massachusetts]], sampling products from [[Whole Foods Market]]
}}
===Classic rock===
[[File:WBOS Rock 92.9 logo.png|thumb|right|"Rock 92.9" logo, used from April 11, 2019, to September 3, 2024]]
On April 11, 2019, at 10:30&nbsp;a.m., following the "Dave & Chuck the Freak Morning Show" (and after playing "[[Bury a Friend]]" by [[Billie Eilish]]), WBOS flipped to [[classic rock]], branded as "Rock 92-9". The first song on "Rock" was "[[For Those About to Rock (We Salute You)]]" by [[AC/DC]].

The change followed a transition from a classic rock-classic hits hybrid to a more conventional classic hits format at sister station [[WROR-FM]], leaving space for a competitor to market powerhouse [[WZLX]].<ref>[https://radioinsight.com/headlines/176054/beasley-media-launches-rock-92-9-boston/ Beasley media Launches Rock 92.9 Boston] Radioinsight – April 11, 2019</ref> The station brought back two DJs previously heard on WBCN during its later rock years: Adam 12 hosted middays, and Hardy hosted afternoons.

===Bloomberg Radio===
On August 20, 2024, Beasley Media Group announced that [[Bloomberg Radio]] would take over operations of WBOS by a [[local marketing agreement]], effective September 3 at 12{{nbsp}}p.m., with the station branding as "Bloomberg 92.9 Boston". The classic rock format and ''Dave and Chuck the Freak'' concurrently moved to WRCA and WBOS-HD2, though midday host Adam 12 left the station with the move.<ref name="ri-wbosbloomberg">{{cite news |last1=Venta |first1=Lance |title=Bloomberg To Take Over Rock 92.9 Boston |url=https://radioinsight.com/headlines/278546/bloomberg-to-take-over-rock-92-9-boston/ |access-date=August 20, 2024 |work=RadioInsight |date=August 20, 2024}}</ref>

===Owners===
WBOS was originally owned by Boston businessman Herbert Hoffman. In the 1980s, he sold it to Sconnix, which later sold it to Ackerley Media in 1988. The station was sold to Granum Communications in 1992, which merged with [[Infinity Broadcasting]] in 1996. In 1997, the station was traded to [[Greater Media]].

On July 19, 2016, [[Beasley Media Group]] announced it would acquire Greater Media and its 21 stations (including WBOS) for $240&nbsp;million.<ref>[https://radioinsight.com/blog/headlines/107315/beasley-acquires-greater-media/ Beasley Acquires Greater Media]</ref> The FCC approved the sale on October 6, 2016, and the sale closed on November 1, 2016.<ref>{{Cite web |date=November 1, 2016 |title=BEASLEY CLOSES ON GREATER MEDIA PURCHASE; MAKES MULTIPLE STAFF MOVES |url=https://radioinsight.com/blog/headlines/108958/beasley-closes-on-greater-media-purchase-makes-multiple-staff-moves/}}</ref>

==HD Radio==
[[File:WBOS-HD2 logo.png|thumb|Logo for 92.9-HD2]]
WBOS broadcasts using the iBiquity [[HD Radio]] digital broadcasting system, and had an HD secondary channel called "The Coffee House", which launched in early 2006. This format consisted of "the acoustic, unplugged side of triple A" by using the "station's archive of live and in-studio performances", and emphasized "singer-songwriters, folk music and unplugged versions of songs by core WBOS artists".<ref>{{cite magazine|last1=Tucker|first1=Ken|title=Greater Media, Emmis Unveil HD2 Strategies|url=https://www.billboard.com/biz/articles/news/1358988/greater-media-emmis-unveil-hd2-strategies|access-date=January 19, 2016|magazine=Billboard|date=January 19, 2006}}</ref>

The "Coffee House" format was later replaced with ''Radio You Boston'', featuring content programmed by college-aged residents of the Boston area. It was later re-branded as ''Local 92.9'', and featured local music artists from the Boston area.

On July 3, 2017, Beasley announced that [[Bloomberg Radio]] programming would be moved from [[WXKS (AM)|WXKS]] to sister WRCA, simulcast on a new [[FM translator]] W291CZ, and also carried on WBOS-HD2.<ref>{{Cite web |title=Bloomberg Moving |date=July 3, 2017 |url=https://radioinsight.com/headlines/118668/bloomberg-moving-1330106-1-boston/}}</ref> Following the 2024 move of Bloomberg programming to WBOS's primary channel, WRCA and WBOS-HD2 inherited WBOS's classic rock programming.<ref name="ri-wbosbloomberg"/>

==Notes==
{{Notelist}}

==References==
{{Reflist}}

==External links==
*{{Official website|https://www.bloombergradio.com/}}
{{FM station data|23439|WBOS}}

{{Boston Radio}}
{{Beasley Broadcast Group}}
{{Bloomberg Radio}}
{{Authority control}}

[[Category:1960 establishments in Massachusetts]]
[[Category:Beasley Broadcast Group radio stations|BOS]]
[[Category:Brookline, Massachusetts]]
[[Category:Business mass media in the United States]]
[[Category:Business talk radio stations]]
[[Category:Mass media in Norfolk County, Massachusetts]]
[[Category:Radio stations established in 1960]]
[[Category:Radio stations in Boston|BOS]]
[[Category:Radio stations in Massachusetts|BOS]]