View source for Virgin Radio Groove

{{About|the radio station launched in 2020|the similarly-named radio station operating from 2000 to 2008|Virgin Radio Groove (2000)}}
{{Use dmy dates|date=May 2020}}
{{Use British English|date=May 2020}}
{{Infobox radio station
| name            = Virgin Radio Groove
| logo            = Virgin Radio Groove logo.png
| area            =
| airdate         = {{start date|2020|01|21|df=y}}
| last_airdate    = {{end date|2022|06|01|df=y}}
| frequency       = {{ubl|[[DAB+]]: [[Switch London]]|[[Digital Audio Broadcasting|DAB]]: [[Switch Scotland]]}}
| format          = [[Rhythmic adult contemporary]]
| owner           = [[Wireless Group]]
| sister_stations = {{hlist|[[Virgin Radio UK]]|[[Virgin Radio Anthems]]|[[Virgin Radio Chilled]]}}
| webcast         = 
| website         = {{Official URL}} 
}}

'''Virgin Radio Groove''' was a digital radio station in the UK, broadcasting on DAB and online and is a sister station to [[Virgin Radio UK]].

==History==
The original [[Virgin Radio Groove (2000)|Virgin Radio Groove]] operated between 2000 and 2008, playing [[Motown Records|motown]], [[soul music|soul]] and [[disco]] music. At the end of 2019, [[Wireless Group]], which had taken up the Virgin Radio brand in the UK from 2016, revived the Virgin Radio Groove name as a new digital station, broadcasting upbeat music to London in DAB+ and central Scotland as a stereo standard DAB. The station replaced regional variants of [[TalkSport]] on the Switchdigital multiplexes owned by Wireless. Like the existing Virgin Radio UK spin-offs{{snd}}Virgin Radio Chilled and Virgin Radio Anthems{{snd}}the station simulcasts the ''[[Chris Evans Breakfast Show]]'', with its own programming at other times.<ref>{{Cite web|url=https://radiotoday.co.uk/2019/12/wireless-brings-back-virgin-radio-groove-on-dab/|title=Wireless brings back Virgin Radio Groove on DAB+|date=2019-12-30|access-date=2020-05-11|website=[[Radio Today (website)|Radio Today]]|last=Martin|first=Roy|quote=The original Virgin Radio Groove operated from 2000 to 2008 under previous owners although it was known simply as The Groove until 2004. The resurrection of the name comes 12 months after the launch of both Virgin Radio Anthems and Virgin Radio Chilled, which started life in December 2018.}}</ref> Virgin Radio Groove officially began on 21 January 2020,<ref>{{Cite magazine|title=Virgin Radio Groove officially launches|date=2020-01-21|magazine=[[Music Week]]|url=https://www.musicweek.com/media/read/virgin-radio-groove-officially-launches/078647|last=Hanley|first=James|access-date=2020-05-11|publisher=[[Future plc|Future]]|location=London|issn=0265-1548|quote=Targeted at 30-45 year olds, Virgin Radio Groove is a presenter-led channel focused on rhythmic pop, beginning at 6.30am with the Chris Evans Breakfast Show with Sky, followed by Chris Brooks (10am-2pm), Steve Denyer (2pm-6pm) and Bam (6pm-10pm). }}</ref> with a 'takeover' stunt on the main station, the date chosen as it was the first anniversary of the launch of the ''Chris Evans Breakfast Show''.

Presenters at launch included [[Bam Bam (radio presenter)|Bam]].<ref>{{Cite tweet|number=1219331014360780808|user=MikeCassRadio|title=Tomorrow at 6.30 we launch @VirginRadGrveUK with #TheChrisEvansBreakfastShow followed by @ChrisBrooksDJ @steve_denyer @bamster @itsrichwilliams @davekellydj @ginaontheradio you can listen on the app, smart speaker and on DAB in Scotland & London|date=2020-01-20}}</ref>

The last day on air for the station was 1 June 2022.

==References==
{{Reflist}}

==External links==
*{{Official website}}
*{{Facebook}}

{{News Broadcasting}}
{{Virgin Group}}

[[Category:Radio stations established in 2020]]
[[Category:Radio stations disestablished in 2022]]
[[Category:Defunct radio stations in the United Kingdom]]
[[Category:Virgin Radio| ]]
[[Category:News Broadcasting]]
[[Category:2020 establishments in the United Kingdom]]
[[Category:2022 disestablishments in the United Kingdom]]
[[Category:Digital-only radio stations]]

{{UK-radio-station-stub}}