View source for Third-party verification

{{More citations needed|date=January 2021}}
'''Third-party verification''' ('''TPV''') is a process of getting an independent party to confirm that the [[customer]] is actually requesting a change or ordering a new service or product. By putting the customer on the phone (usually via transfer or 3-way call) the TPV provider asks a customer for his or her identity, that he or she is an authorized decision maker and to confirm the order.<ref name=":0">{{Cite web|title=Third-Party Verification (TPV)|url=https://www.investopedia.com/terms/t/third-party-verification.asp|access-date=2021-09-26|website=Investopedia|language=en}}</ref>

==Who uses==
In many parts of the world, especially the United States, long distance providers, [[telemarketing]] companies are required by law to use a third-party verification service while selling products or services over the phone or they may face substantial penalties or criminal sanction. Merchants who take [[Electronic funds transfer|electronic check]] payments over the phone are required to receive either written or voice recorded authorizations; or anyone else who wants to have third-party  companies, lawyers, appointment setting, schools and universities, utility companies, telecom companies, [[Internet service provider]]s, security companies, auto dealers service departments, summer camps, healthcare and hospitals, real estate, travel and vacation, and many more.<ref name=":0" />

A TPV provider allows companies to prove that a consumer agreed to almost any kind of sale or other transaction, using either email or telephone or both, and obtain a legally binding instrument in the process.

.  

==Advantages of using==
Third-party verification adds an important element of proof to electronic transactions. For example, in a just-completed experimental study of consumer reactions to electronic contracts, over 80% of respondents agreed that a transaction was harder to dispute because the verification was made and held by an independent third party.

However, the actual telemarketing sales calls leading to third-party verification are typically not retained. Given this, marketing abuses are often difficult to identify, even with the use of third-party verification.

Currently, TPV elements are used in complex verification and approval of different web transactions in conjunction with [[address verification service]]s provided by credit card companies, [[IP geolocation]], phone type identifying (land line, mobile, [[VoIP]] etc.).

==References==
{{reflist}}

[[Category:Telemarketing]]