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{{Short description|1966 quotation from Kenneth Wolstenholme}}
{{about|the quotation|the television series|They Think It's All Over (TV series){{!}}''They Think It's All Over'' (TV series)}}
{{Use dmy dates|date=February 2022}}

"'''They think it's all over'''" is a quote from [[Kenneth Wolstenholme]]'s [[BBC]] TV commentary in the closing moments of the [[1966 FIFA World Cup Final]], when [[England national football team|England]] beat [[Germany national football team|West Germany]] 4–2 after [[extra time]] to win the [[FIFA World Cup]].  In the final few seconds of the match, Wolstenholme said:

:''And here comes Hurst! He's got...'' 
:: (Wolstenholme is distracted by some of the crowd spilling onto the pitch)
:''Some people are on the pitch! They think it's all over!''
::([[Geoff Hurst]] scores to put [[England national football team|England]] two goals ahead)
:''It is now, it's four!''

Soon after the 1966 victory, Wolstenholme's quote became a widely used expression.

==In popular culture==

The phrase, along with other calls from English football matches, appears in [[New Order (band)|New Order]]'s song "[[World In Motion]]", although in that case Wolstenholme re-recorded it with the slightly different words "Well, some of the crowd are on the pitch. They think it's all over. Well it is now". The British band [[The Dentists]] called their first album ''[[Some People Are on the Pitch They Think It's All Over It Is Now]]'' in Wolstenholme's honour; the LP begins with a [[sampling (music)|sample]] of Wolstenholme's original commentary. Track #3 on British [[folk metal]] act [[Skyclad (band)|Skyclad's]] EP ''[[Jig-a-Jig (EP)|Jig-a-Jig]]'' is called "They Think It's All Over". The song contains the phrase "They think it's all over. Well is it now?" in its chorus and includes several references to the [[1966 FIFA World Cup]].

In Neil Marshall's ''[[Dog Soldiers (film)|Dog Soldiers]]'' the last words that the character Cooper says are, "You think it's all over? It is now."{{citation needed|date=June 2021}}

The quotation was also used as the title of the BBC's satirical sports quiz show ''[[They Think It's All Over (TV series)|They Think It's All Over]]'', which appeared on [[BBC One]] from 1995 to 2006. The show has heightened the popularity of the phrase in recent years, though Kenneth Wolstenholme was reportedly unhappy with the use of the phrase for the title of the show.<ref>{{cite news |url=https://www.telegraph.co.uk/sport/football/3020805/Class-of-66-pay-tribute-to-voice-of-football.html |title=Class of '66 pay tribute to voice of football |work=[[The Daily Telegraph]] |date=26 March 2002}}</ref>

An alternative mix for [[The Beatles]] song "[[Glass Onion (song)|Glass Onion]]", which appeared on ''[[Anthology 3]]'', contained a portion of Kenneth Wolstenholme's commentary.  At the end of the track he can be heard shouting "It's a goal!" repeating for several seconds until the track fades.<ref>[https://www.jpgr.co.uk/pcsp729.html Anthology 3 – The Beatles]</ref>

In the [[Discworld]] book ''[[Unseen Academicals]]'' the book has two false endings, each followed by "You think it's all over?" and at the actual end "It is Now!"<ref>[https://www.therandomvibez.com/80-deep-thinking-quotes-about-love-and-life/ Deep Quotes about Life and Love that make you Think]</ref>

[[BBC]] parodist Dave Henson used the line to refer to the 1966 winning team during his parody of "[[I'll Be Missing You]]" by [[Puff Daddy and the Family]]/[[The Police]].
:''Boys of '66 hey take a bow..''
:''They think it's all over, it is now!''

The video game ''[[Kinect Sports]]'', which has football as one of the six sports represented, has two achievements that refer to the quote: "They Think It's All Over..." is awarded when the players wins their first football match, and "...It Is Now!" is obtained when the player wins with a goal scored in the final 10 seconds.{{citation needed|date=June 2021}}

==See also==
*"[[Your boys took one hell of a beating]]!"

==References==
{{Reflist}}

{{England national football team}}

[[Category:England at the 1966 FIFA World Cup]]
[[Category:Sports television in the United Kingdom]]
[[Category:English phrases]]
[[Category:Quotations from sports]]
[[Category:Quotations from television]]
[[Category:1966 quotations]]