View source for TenderCrisp

{{Short description|Chicken sandwich sold by Burger King}}
{{pp-sock|small=yes}}
{{Nutritional value
| name = TenderCrisp chicken sandwich
| image = Angry Tendercrisp.jpg
| caption = An "Angry Tendercrisp", served with bacon, [[jalapeno pepper]] and "Angry Sauce"
| serving_size = 1 sandwich (286 g)
| kcal = 780
| fat = 43 g (11%)
| satfat = 7 g (8.3%)
| transfat = 0.5 g 
| opt1n = Cholesterol
| opt1v = 75 mg (40%)
| sodium_mg = 1730
| carbs = 73 g (16.3%)
| fiber = 4 g (16%)
| sugars = 8 g
| protein = 25 g
| source = [http://www.bk.com/cms/en/us/cms_out/digital_assets/files/pages/MenuNutritionInformation.pdf]
| notes = May vary outside US market.
}}

The '''TenderCrisp''' is a [[chicken sandwich]] sold by international [[fast-food restaurant]] chain [[Burger King]] and its [[Australia]]n franchisee, [[Hungry Jack's]]. It is one of their "indulgent" products.<ref name=nyt1>{{cite news |first= Melanie|last= Warner|title=U.S. Restaurant Chains Find There Is No Too Much. |url=https://www.nytimes.com/2006/07/28/business/media/28adco.html|work=[[New York Times]] |date=July 28, 2006 |accessdate=2007-12-03 }}</ref><ref>{{cite web | url=http://www.hungryjacks.com.au/menu#menu/chicken-classics/chicken-tendercrisp| title=Hungry Jack's Menu: Chicken TenderCrisp | publisher=Hungry Jack's Online | accessdate=28 July 2012 }}</ref>

The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age.<ref>{{cite web |url=http://www.msnbc.msn.com/id/7857151/site/newsweek/ |title=A really Big Idea |date=23 May 2006 |accessdate=16 July 2007 |first=Bret |last=Begun |publisher=MSNBC |url-status=dead |archiveurl=https://web.archive.org/web/20061206114440/http://www.msnbc.msn.com/id/7857151/site/newsweek/ |archivedate=December 6, 2006 }}</ref> Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.<ref>{{cite web |url=http://findarticles.com/p/articles/mi_m3190/is_35_38/ai_n6189447 |title=Chains beef up with Black Angus |date=4 August 2004 |accessdate=16 July 2007 |work=Nations Restaurant News |author=The Gale Group}}</ref>

==Product description==
The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, [[mayonnaise]], [[lettuce]] and [[tomato]] on a [[brioche]] [[bun]].<ref>{{cite web|url=http://www.bk.com/en/us/menu-nutrition/index.html |title=Burger King menu TenderCrisp chicken sandwich |publisher=Burger King Corporation |date=March 2001 |accessdate=13 March 2011 |url-status=dead |archiveurl=https://web.archive.org/web/20110329144630/http://www.bk.com/en/us/menu-nutrition/index.html |archivedate=29 March 2011 }}</ref>

===Aliases===
* In the [[Middle East]] it is called the ''King Chicken Fillet''.

==History==

The TenderCrisp chicken was introduced in 2004.

===Advertising===
{{Main|The Subservient Chicken}}

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called ''The Subservient Chicken Vest''. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by [[Crispin Porter + Bogusky]] for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called ''Fantasy Ranch''. The spot featured recording artist [[Darius Rucker]] (of [[Hootie and the Blowfish]]) singing a [[jingle]] to a tune reminiscent of "[[The Big Rock Candy Mountains]]". The Chicken can be seen cavorting with some of the female dancers, including [[Vida Guerra]], [[Brooke Burke]] and the [[Dallas Cowboys Cheerleaders]].
{{wikinews|'Misleading' Burger King advert banned in the United Kingdom}}

In 2005, Burger King introduced its Chicken Fights campaign; the two "[[cockfighting]] chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock [[boxing]] match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960s-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

==See also==
* [[TenderGrill]]
* [[BK Baguette line]]
* [[Original Chicken Sandwich]]

;Similar types of chicken sandwiches by other vendors:
* [[McDonald's]] [[McChicken]]
* [[McDonald's Premium line|McDonald's Premium Chicken Sandwich line]]

==References==
{{reflist|2}}

{{Burger King}}

{{DEFAULTSORT:Tendercrisp}}
[[Category:Burger King foods]]
[[Category:Food and drink introduced in 2004]]
[[Category:Brand name poultry meats]]
[[Category:Chicken sandwiches]]