View source for TVB Jade

{{Short description|Television channel in Hong Kong}}
{{Use dmy dates|date=September 2016}}
{{Infobox television channel
| name = TVB Jade<br>{{lang|yue-HK|無綫翡翠台}}
| logo = TVB Jade logo.svg
| picture_format = [[1080i]] [[HDTV]]
| launch_date = 19 November 1967 (as TVB Jade)
| headquarters = 77 Chun Choi Street, [[Tseung Kwan O Industrial Estate]], [[New Territories]], [[Hong Kong]], [[China]]
| area = Worldwide
| owner = [[Television Broadcasts Limited]]
| country = [[China]]
| sister_channels = [[TVB Pearl]]<br>[[TVB Plus]]<br>[[TVB News Channel]]
| language = [[Hong Kong Cantonese|Cantonese]] (main)<br/>[[Mandarin Chinese|Mandarin]], [[English language|English]]
| website = {{url|https://programme.tvb.com/jade/}}
| terr_serv_1 = [[Digital terrestrial television|Digital TV]] (Hong Kong)
| terr_chan_1 = Channel 81 (HD)
}}
{{Chinese
| t = 無綫電視翡翠台
| s = 无线电视翡翠台
| y = mòuhsin dihnsih féichuei tòih
| j = mou4 sin3 din6 si6 fei2 coei3 toi4
| p = Wúxiàn Diànshì Fěicuì Tái
}}

'''TVB Jade''' ({{zh|t=無綫電視翡翠台}}), or simply '''Jade''', is a [[Hong Kong]] [[Hong Kong Cantonese|Cantonese-language]] [[Terrestrial television|free-to-air television]] channel owned and operated by Television Broadcasts Limited ([[TVB]]) as its flagship service, alongside its sister network, the English-language [[TVB Pearl]]. Broadcasting started on 19 November 1967. It is headquartered at [[TVB City]] at the [[Tseung Kwan O Industrial Estate]] in [[Tseung Kwan O]], in the [[Sai Kung District]]. Primarily broadcasting entertainment programming, TVB Jade has historically been the most dominant television channel in the region in terms of viewership, with its closest competitor having been the now-defunct [[ATV Home]].<ref name="SCMPWangZheng">{{cite news |last1=Chow |first1=Vivienne|date=29 March 2015|title=Wong Ching, the leading man in ATV's sorry drama|url= https://www.scmp.com/news/hong-kong/article/1750407/wong-ching-leading-man-atvs-sorry-drama|newspaper=[[South China Morning Post]]|access-date=3 April 2015}}</ref><ref name="standard-farewell">{{cite web|title=Farewell ATV as its survival fight ends|url=http://www.thestandard.com.hk/section-news.php?id=167872|website=The Standard|access-date=11 April 2016}}</ref><ref name="variety-atvdone">{{cite web|title=ATV, World's Oldest Chinese TV Channel, Closes Down|url=https://variety.com/2016/tv/asia/atv-chinese-tv-channel-closes-down-1201744128/|website=Variety|date=2 April 2016|access-date=11 April 2016}}</ref>

Jade primarily broadcasts in the Cantonese language; it has also offered programs with alternative audio tracks in [[Standard Chinese|Mandarin]], English, and other foreign languages. Some shows also offer subtitles in multiple languages.

==Audience==
During the 21:30 to 22:30 weekday time-slot, TVB Jade consistently attains the highest television [[Audience measurement|audience ratings]] in Hong Kong. Which in the 90s, with an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.

==Digital broadcasting==
TVB Jade was launched on [[DTMB]] [[digital terrestrial television]] on 31 December 2007, using digital virtual channel 81.<ref>{{cite web|url=https://www.info.gov.hk/gia/general/200711/26/P200711260175.htm|title=Hong Kong enters new digital broadcasting era (with video)|publisher=Hong Kong Government|access-date=2008-02-10}}
</ref>

==Overseas broadcasting==

===Mainland China===
Due to the needs of reform and opening up, TVB Jade was broadcast by some cable providers in Guangdong in the 1990s, and officially obtained the right to broadcast legally in Guangdong Province in September 2004. After [[ATV Home]] stopped broadcasting, TVB Jade became the only overseas Cantonese TV channel that could legally broadcast in Guangdong Province.

Some programmes broadcast on TVB Jade are censored by Guangdong authorities (like some pre-2020 [[RTHK]]-produced political and current affairs programmes, "sensitive" news clips, or TVB dramas that were banned by the mainland authorities) and they insert some entertainment programmes, localized advertisements or the Hong Kong Government's promotional clips instead. Since January 2025, TVB has taken over the handling of advertising on the Guangdong Province feed<ref>{{Cite web |title=TVB 2025年起直營大灣區廣告業務 全力配合國家及特區政府發展政策 |url=https://www.wenweipo.com/a/202412/19/AP67632dd1e4b0fcd2d6f58e6f.html |access-date=2025-11-19 |website=香港文匯網 |language=zh-CN}}</ref>.

During the "National Day of Mourning", access to TVB channels (Jade and [[TVB Pearl|Pearl]]) was blocked and some cable providers in Guangdong switched their Jade and Pearl feeds to [[CCTV-1]], but Guangdong Cable only blocked Jade's and Pearl's entertainment programmes and advertisements.

===United States===
{{Main article|Jadeworld (USA)}}

===Australia, Canada and Europe===
{{Main article|TVB Anywhere}}

===Southeast Asia===
{{Infobox television channel
| name = {{ubl|TVB Jade Southeast Asia}}
| logo = TVB Jade logo.svg
| launch_date = {{ubl|1 May 2016 (Malaysia)|1 September 2018 (Singapore)}}
| picture_format = [[1080i]] [[HDTV]]
| owner = [[Television Broadcasts Limited]]
| country = [[China]]
| area = {{ubl|[[Malaysia]]|[[Singapore]]}}
| language = {{ubl|[[Cantonese language|Cantonese]]|[[Mandarin Chinese|Mandarin]] (selected only)}}
| former_names = TVBJ Singapore
| replaced = [[Astro Wah Lai Toi]] (HD)
| sister_channels = {{ubl|[[TVB Xing He]]|Asian Action Channel|[[TVB Magic]]}}
| headquarters = 77 Chun Choi Street, Tseung Kwan O Industrial Estate, [[Tseung Kwan O]], [[New Territories]], [[Hong Kong SAR]], [[China]]
| website = {{url|http://zhongwen.astro.com.my/Channels/jade.aspx}}
}}
'''TVB Jade Southeast Asia''' is a [[pay television]] channel owned by [[Television Broadcasts Limited]]. It was first launched on [[Astro (television)|Astro]] on 1 May 2016.<ref>{{Cite web| url=http://zhongwen.astro.com.my/BDQ/ArticleDetails.aspx?ArticleId=6738&ArticleTabId=4110 | title=TVB Jade launches in Malaysia}}</ref><ref>{{Cite web|url=http://www.astro.com.my/mediaroom/articledetails.aspx?id=1125&title=more-tvb-content-on-astro-via-newly-launched-jade-pack|title = Astro &#124; Mediaroom}}</ref> As a main general news and entertainment television channel, it broadcasts in both [[Cantonese]] and [[Mandarin Chinese|Mandarin]]. It simulcasts Hong Kong TVB Jade primetime slot, including live events. TVB Jade SEA also featured variety shows and newscasts (in simulcast from Hong Kong).

==See also==
*[[Television Broadcasts Limited]]
*[[TVB Pearl]]
*[[TVB J2]]
*[[TVB Jade International]]

==References==
{{reflist}}

==External links==
* {{official website|https://programme.tvb.com/jade/}}

{{Television in Hong Kong}}
{{TVB}}
{{Malaysia TV}}
{{Chinese language television in Southeast Asia}}

{{DEFAULTSORT:TVB Jade}}
[[Category:TVB channels|Jade]]
[[Category:TVB original programming]]
[[Category:Television channels and stations established in 1967]]
[[Category:Chinese-language television stations]]
[[Category:Television stations in Hong Kong]]