View source for Swipe file

{{Refimprove|date=May 2017}}
{{Short description|Template used in marketing and copywriting}}
A '''swipe file''' is a collection of tested and proven advertising and [[Advertising mail|sales letters]]. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.<ref>{{Cite news|url=http://www.inc.com/jessica-stillman/new-small-business-must-have-a-swipe-file.html|title=New Small-Business Must-Have: A Swipe File|date=2014-07-03|work=Inc.com|access-date=2017-11-24|language=en}}</ref>

Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles. Publicists can create a swipe file of great press release headlines. Copywriters also need to keep a swipe file ad copies for future inspiration.<ref>{{Cite news|last=Parker|first=Sam|date=2010-04-26|title=Routes into Copywriting — best bits from the live Q&A|language=en-GB|work=The Guardian|url=https://www.theguardian.com/careers/routes-into-copywriting-best-bits-from-the-live-q-a|access-date=2020-05-30|issn=0261-3077}}</ref>

Swipe files are also commonly used by Internet marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.{{cn|date=February 2022}}

==See also==
*[[Commonplace book]]
*[[Communication design]]
*[[Internet marketing]]
*[[Morgue file]]
*[[Search engine optimization]]

== References ==
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{{DEFAULTSORT:Swipe File}}
[[Category:Advertising]]

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