View source for Super Bowl I

{{Short description|1967 National Football League championship game}}
{{redirect|1967 Super Bowl|the Super Bowl that was played at the completion of the 1967 season|Super Bowl II}}
{{redirect|SB I|other uses|SBI (disambiguation){{!}}SBI}}
{{Use mdy dates|date=February 2024}}
{{Infobox Super Bowl
| type = sb
| name = I
| image_size = 200px
| visitor = [[1966 Kansas City Chiefs season|Kansas City Chiefs]]
| home = [[1966 Green Bay Packers season|Green Bay Packers]]
| visitor_abbr = KC
| home_abbr = GB
| visitor_conf = [[American Football League|AFL]]
| home_conf = [[National Football League|NFL]]
| visitor_coach = [[Hank Stram]]
| visitor_record = 11–2–1
| home_coach = [[Vince Lombardi]]
| home_record = 12–2
| visitor_total = 10
| home_total = 35
| visitor_qtr1 = 0
| visitor_qtr2 = 10
| visitor_qtr3 = 0
| visitor_qtr4 = 0
| home_qtr1 = 7
| home_qtr2 = 7
| home_qtr3 = 14
| home_qtr4 = 7
| date = {{start date|1967|1|15}}
| time = 1:15 p.m. [[Pacific Standard Time|PST]] ([[UTC-8]])
| stadium = [[Los Angeles Memorial Coliseum]]
| city = [[Los&nbsp;Angeles]], [[California]]
| attendance = 61,946<ref>{{cite web|url=http://www.nfl.com/superbowl/results/superbowl|title=Super Bowl Winners|work=NFL.com|access-date=February 4, 2015|archive-date=January 7, 2019|archive-url=https://web.archive.org/web/20190107102640/http://www.nfl.com/superbowl/results/superbowl|url-status=live}}</ref>
| odds = Packers by 14<ref>{{cite web|url=http://linemakers.sportingnews.com/nfl/2015-01-25/super-bowl-betting-history-patriots-vs-seahawks-point-spread-line-vegas-odds|title=Super Bowl Betting History – Underdogs on Recent Roll|first=Marcus|last=DiNitto|work=The Linemakers|publisher=Sporting News|date=January 25, 2015|access-date=February 4, 2015|archive-date=February 4, 2015|archive-url=https://web.archive.org/web/20150204100054/http://linemakers.sportingnews.com/nfl/2015-01-25/super-bowl-betting-history-patriots-vs-seahawks-point-spread-line-vegas-odds|url-status=live}}</ref><ref>{{cite web|url=http://www.vegasinsider.com/nfl/superbowl/history/|title=Super Bowl History|publisher=Vegas Insider|access-date=February 4, 2015|archive-date=February 4, 2015|archive-url=https://web.archive.org/web/20150204101556/http://www.vegasinsider.com/nfl/superbowl/history/|url-status=live}}</ref>
| MVP = [[Bart Starr]], [[quarterback]]
| anthem = Marching bands from the [[University of Arizona#Marching band|University of Arizona]] and [[GSU Tiger Marching Band|Grambling College]]<!-- not GSU until 1974-->
| coin_toss = [[Norm Schachter]]
| referee = [[Norm Schachter]]
| HOFers = '''Chiefs:''' [[Lamar Hunt]] (owner), [[Hank Stram]] (head coach), [[Bobby Beathard]] (personnel administrator), [[Bobby Bell]], [[Buck Buchanan]], [[Len Dawson]], [[Johnny Robinson (safety)|Johnny Robinson]], [[Emmitt Thomas]]<br />'''Packers:''' [[Vince Lombardi]] (head coach/general manager), [[Herb Adderley]], [[Willie Davis (defensive end)|Willie Davis]], [[Forrest Gregg]], [[Paul Hornung]], [[Henry Jordan]], [[Jerry Kramer]], [[Ray Nitschke]], [[Dave Robinson (American football)|Dave Robinson]], [[Bart Starr]], [[Jim Taylor (fullback)|Jim Taylor]], [[Willie Wood (American football)|Willie Wood]]
| halftime = [[Al Hirt]], and marching bands from<br>the University of Arizona and Grambling College<!-- not GSU until 1974-->
| network = [[NFL on CBS|CBS]]<br/> [[NFL on NBC|NBC]]
| announcers = '''CBS:''' [[Ray Scott (sportscaster)|Ray Scott]], [[Jack Whitaker]], [[Frank Gifford]], [[Pat Summerall]] <br/>'''NBC:''' [[Curt Gowdy]], [[Paul Christman]], [[Charlie Jones (sportscaster)|Charlie Jones]] 
| rating = '''CBS:''' 22.6 <br/><small>(est. 26.75 million viewers)</small><br/>'''NBC:''' 18.5 <br/><small>(est. 24.43 million viewers)</small><br/><small>(Total: 51.18 million viewers)</small><ref name="tvbythenumbers.com"/>
| share = '''CBS:''' 43<br/>'''NBC:''' 36<br/>(Total: 79)<ref name="tvbythenumbers.com"/>
| commercial = $42,000 (Both CBS and NBC)
| radio = [[NFL on Westwood One Sports|CBS Radio]]<br/> [[NFL on NBC Radio|NBC Radio]]
| radioannouncers = '''CBS:''' [[Jack Drees]], Tom Hedrick<br/>'''NBC:''' [[Jim Simpson (sportscaster)|Jim Simpson]], [[George Ratterman]]
| next = II
|image=Super Bowl I Logo.svg}}
The first '''AFL–NFL World Championship Game''' (known retroactively as '''Super Bowl{{nbsp}}I''' and referred to in contemporaneous reports, including the game's radio broadcast, as the '''Super Bowl''')<ref>{{cite news|last=MacCambridge|first=Michael|title=Five myths about the Super Bowl|url=https://www.washingtonpost.com/wp-dyn/content/article/2011/02/03/AR2011020305298.html|newspaper=[[The Washington Post]]|date=February 4, 2011|access-date=January 15, 2016|archive-date=January 21, 2016|archive-url=https://web.archive.org/web/20160121180116/http://www.washingtonpost.com/wp-dyn/content/article/2011/02/03/AR2011020305298.html|url-status=live}}</ref> was an [[American football]] game played on January 15, 1967, at the [[Los Angeles Memorial Coliseum]] in [[Los Angeles]], California. The [[National Football League]] (NFL) champion [[1966 Green Bay Packers season|Green Bay Packers]] defeated the [[American Football League]] (AFL) champion [[1966 Kansas City Chiefs season|Kansas City Chiefs]] by the score of 35–10.

Coming into the game, billed by some as the "'''supergame'''",<ref>{{cite news|title=San Francisco awarded Super Bowl 50|date=January 24, 2021|work=Chicago Tribune|agency=Reuters|url=https://www.chicagotribune.com/2013/05/21/san-francisco-awarded-super-bowl-50/|access-date=March 6, 2024|archive-date=December 26, 2024|archive-url=https://web.archive.org/web/20241226034753/https://www.chicagotribune.com/2013/05/21/san-francisco-awarded-super-bowl-50/|url-status=live}}</ref><ref>{{cite news|title=Watch Super Coverage of the Super Bowl on NBC-TV...the Full-Color Network|date=January 11, 1967|newspaper=Daily News|page=15|url=https://www.newspapers.com/article/daily-news/142789922/|via=[[Newspapers.com]]|access-date=March 6, 2024}}</ref> considerable animosity existed between the AFL and NFL, thus the teams representing the two rival leagues (the Chiefs and Packers, respectively) felt additional pressure to win. The Chiefs posted an 11–2–1 record during the [[1966 American Football League season|regular season]], and defeated the [[1966 Buffalo Bills season|Buffalo Bills]] 31–7 in the [[1966 American Football League Championship Game|AFL Championship Game]]. The Packers finished the [[1966 NFL season|regular season]] at 12–2 and defeated the [[1966 Dallas Cowboys season|Dallas Cowboys]] 34–27 in the [[1966 NFL Championship Game|NFL Championship Game]]. Many sportswriters and fans believed any team in the older NFL was vastly superior to any club in the upstart AFL, and so expected the Packers would blow out the Chiefs.<ref name=felser>{{cite book|last1=Felser|first1=Larry|title=Birth of the New NFL: How the 1966 NFL/AFL Merger Transformed Pro Football|date=2008|publisher=Lyons Press|location=Guilford, CT|isbn=978-1-59921-762-8|page=31}}</ref><ref name=gruver>{{cite book|last1=Gruver|first1=Ed|title=The American Football League: A Year-by-Year History, 1960–1969|date=1997|publisher=McFarland|location=Jefferson, NC|isbn=0-7864-0399-3|page=218}}</ref>

The first half of [[Super Bowl]] I was competitive, as the Chiefs outgained the Packers in total yards, {{nowrap|181–164,}} and kept pace with the Packers by posting a {{nowrap|14–10}} score at halftime. Early in the third quarter, Packers safety [[Willie Wood (American football)|Willie Wood]] intercepted a pass and returned it 50 yards to the 5-yard line.<ref name=intcvtlmj>{{cite news |url=https://news.google.com/newspapers?id=Dd4jAAAAIBAJ&sjid=3icEAAAAIBAJ&pg=1944%2C3508860 |newspaper=Milwaukee Journal |last=Kuechle |first=Oliver E. |title=Interception vital |date=January 16, 1967 |page=15, part 2 |access-date=January 13, 2016 |archive-date=March 7, 2016 |archive-url=https://web.archive.org/web/20160307102245/https://news.google.com/newspapers?id=Dd4jAAAAIBAJ&sjid=3icEAAAAIBAJ&pg=1944%2C3508860 |url-status=live }}</ref><ref name=wscopstr>{{cite news |url=https://news.google.com/newspapers?id=FnMxAAAAIBAJ&sjid=DxEEAAAAIBAJ&pg=3273%2C3383691 |newspaper=Milwaukee Sentinel |agency=UPI |title=Wood's steal changed our plans: Stram |date=January 16, 1967 |page=1, part 2 |access-date=January 13, 2016 |archive-date=March 7, 2016 |archive-url=https://web.archive.org/web/20160307120421/https://news.google.com/newspapers?id=FnMxAAAAIBAJ&sjid=DxEEAAAAIBAJ&pg=3273%2C3383691}}</ref><ref name=wshgint>{{cite news |url=https://news.google.com/newspapers?id=N98hAAAAIBAJ&sjid=8CsEAAAAIBAJ&pg=6995%2C1715793 |newspaper=Milwaukee Journal |last=Clines |first=Frank |title=Wood shrugs off interception |date=August 3, 1989 |page=6C |access-date=January 13, 2016 |archive-date=March 7, 2016 |archive-url=https://web.archive.org/web/20160307115608/https://news.google.com/newspapers?id=N98hAAAAIBAJ&sjid=8CsEAAAAIBAJ&pg=6995%2C1715793 |url-status=live }}</ref> The turnover sparked the Packers to score 21 unanswered points in the second half. Packers quarterback [[Bart Starr]], who completed 16 of 23 passes for 250 yards and two touchdowns, with one interception, was named [[Super Bowl MVP|MVP]].

As [[NFL on NBC|NBC]] and [[NFL on CBS|CBS]] had held the rights to nationally televise AFL and NFL games, respectively, it was decided that both networks were allowed to televise the game.<ref name=scdjan15la>{{cite news |url=https://news.google.com/newspapers?id=DbpeAAAAIBAJ&sjid=fC8MAAAAIBAJ&pg=5770%2C3018205 |work=Lewiston Morning Tribune |location=Idaho |title=Football's Super Bowl scheduled Jan. 15 at Los Angeles |date=December 14, 1966 |page=10 |access-date=November 6, 2017 |archive-date=June 28, 2019 |archive-url=https://web.archive.org/web/20190628181434/https://news.google.com/newspapers?id=DbpeAAAAIBAJ&sjid=fC8MAAAAIBAJ&pg=5770%2C3018205 |url-status=live }}</ref> The game remains the only Super Bowl to have been [[simulcast]] in the United States by two of the then-[[Big Three (American television)|"Big Three" broadcast companies]].  Several recent Super Bowls have been simultaneously broadcast on network television as well as cable and streaming platforms.

==Background==
===Origins===
{{main|AFL–NFL merger}}
[[File: SuperBowl I - Los Angeles Coliseum.jpg|thumb|[[Los Angeles Memorial Coliseum]] on game day]]
When the NFL began its 41st season in {{nfly|1960}}, it had a new and unwanted rival: the [[American Football League]]. The NFL had successfully fended off several other rival leagues in the past, and so the older league initially ignored the new upstart and its eight teams, figuring it would be made up of nothing but NFL rejects, and that fans were unlikely to prefer it to the NFL. But unlike the NFL's prior rivals, the AFL survived and prospered, in part by signing "NFL rejects" who turned out to be highly talented players the older league had badly misjudged. Soon the NFL and AFL found themselves locked in a massive bidding war for the top free agents and prospects coming out of college. Originally, there was a tacit agreement between the two not to raid each other by signing players who were already under contract with a team from an opposing league. This policy broke down in early 1966 when the NFL's [[1966 New York Giants season|New York Giants]] signed [[Pete Gogolak]], a placekicker who was under contract with the AFL's [[1966 Buffalo Bills season|Buffalo Bills]]. The AFL owners considered this an "act of war" and immediately struck back, signing several contracted NFL players, including eight of their top quarterbacks.{{citation needed|date=January 2017}}

Eventually, the NFL had enough and started negotiations with the AFL in an attempt to resolve the issue. As a result of the negotiations, the leagues signed a [[AFL–NFL merger|merger agreement]] on June 9, 1966. Among the details, both leagues agreed to share a [[common draft]] to end the bidding war for the top college players, as well as merge into a single league after the {{nfly|1969}} season. In addition, an "AFL–NFL World Championship Game" was established, in which the AFL and NFL champions would play against each other in a game at the end of the season to determine which league had the best team.<ref name=rappoport>{{cite book|last1=Rappoport|first1=Ken|title=The Little League That Could: A History of the American Football League|date=2010|publisher=Taylor Trade Publishing|location=Lanham, MD|isbn=978-1589794627}}</ref>

Los Angeles wasn't awarded the game until December 1, less than seven weeks before the kickoff;<ref name=spblgm>{{cite news |url=https://news.google.com/newspapers?id=AbpeAAAAIBAJ&sjid=fC8MAAAAIBAJ&pg=1956%2C487673 |work=Lewiston Morning Tribune |location=Idaho |title=Football's Super Bowl game will be played at Los Angeles |date=December 2, 1966 |page=16 |access-date=November 6, 2017 |archive-date=February 25, 2021 |archive-url=https://web.archive.org/web/20210225074705/https://news.google.com/newspapers?id=AbpeAAAAIBAJ&sjid=fC8MAAAAIBAJ&pg=1956%2C487673 |url-status=live }}</ref> likewise, the date of the game was not set until December 13.<ref name=scdjan15la/> Since the AFL Championship Game originally was scheduled for Monday, December 26, and the NFL Championship Game for Sunday, January{{nbsp}}1, the "new" championship game was suggested to be played Sunday, January 8. An unprecedented TV [[Doubleheader (television)|doubleheader]] was held on January 1, with the [[1966 American Football League Championship Game|AFL Championship Game]] telecast from Buffalo on NBC and the [[1966 NFL Championship Game|NFL Championship Game]] telecast from Dallas on CBS three hours later.

Coming into this "first" game, considerable animosity still existed between the two rival leagues, with both of them putting pressure on their respective champions to trounce the other and prove each league's dominance in professional football. Still, many sportswriters and fans believed the game was a mismatch, and any team from the long-established NFL was far superior to the best team from the upstart AFL.

The players' shares were $15,000 each for the winning team and $7,500 each for the losing team.<ref name=rtmposen>{{cite news |url=https://news.google.com/newspapers?id=SbsyAAAAIBAJ&sjid=yvcDAAAAIBAJ&pg=6712%2C659347 |work=Spokane Daily Chronicle |location=Washington |agency=Associated Press |title=Record team payoff seen for grid play |date=December 2, 1966 |page=14 |access-date=November 6, 2017 |archive-date=February 24, 2021 |archive-url=https://web.archive.org/web/20210224202514/https://news.google.com/newspapers?id=SbsyAAAAIBAJ&sjid=yvcDAAAAIBAJ&pg=6712%2C659347 |url-status=live }}</ref> This was in addition to the league championship money earned two weeks earlier: the Packers' shares were $8,600 each<ref name=sgptwtv>{{cite news |url=https://news.google.com/newspapers?id=5ThWAAAAIBAJ&sjid=7ugDAAAAIBAJ&pg=7234%2C702863 |newspaper=Spokesman-Review |location=Spokane, Washington |agency=Associated Press |title=Starr guns Packers to wild title victory |date=January 2, 1967 |page=16 |access-date=November 6, 2017 |archive-date=May 12, 2017 |archive-url=https://web.archive.org/web/20170512042005/https://news.google.com/newspapers?id=5ThWAAAAIBAJ&sjid=7ugDAAAAIBAJ&pg=7234%2C702863 |url-status=live }}</ref> and the Chiefs' were $5,308 each.<ref name=ldjwaprdy>{{cite news |url=https://news.google.com/newspapers?id=jNFTAAAAIBAJ&sjid=szgNAAAAIBAJ&pg=7205%2C79036 |newspaper=Lawrence Daily Journal-World |location=Kansas |agency=Associated Press |title=Chiefs ready for Packers |date=January 2, 1967 |page=14 |access-date=November 6, 2017 |archive-date=April 26, 2016 |archive-url=https://web.archive.org/web/20160426205343/https://news.google.com/newspapers?id=jNFTAAAAIBAJ&sjid=szgNAAAAIBAJ&pg=7205,79036 |url-status=live }}</ref><ref name=splfow>{{cite news |url=https://news.google.com/newspapers?id=jNFTAAAAIBAJ&sjid=szgNAAAAIBAJ&pg=2513%2C79297 |newspaper=Lawrence Daily Journal-World |location=Kansas |title=K.C. splits pot 51 ways |date=January 2, 1967 |page=14 |access-date=November 6, 2017 |archive-date=April 24, 2016 |archive-url=https://web.archive.org/web/20160424061831/https://news.google.com/newspapers?id=jNFTAAAAIBAJ&sjid=szgNAAAAIBAJ&pg=2513,79297 |url-status=live }}</ref>

===Kansas City Chiefs===
{{main|1966 Kansas City Chiefs season}}

The Chiefs entered the game after an 11–2–1 [[1966 American Football League season|regular season]] and a decisive 31–7 road win over the defending AFL champion [[1966 Buffalo Bills season|Buffalo Bills]] in the [[1966 American Football League Championship Game|AFL championship game]] on [[New Year's Day]].<ref>{{Cite web |title=1966 Kansas City Chiefs Rosters, Stats, Schedule, Team Draftees |url=https://www.pro-football-reference.com/teams/kan/1966.htm |access-date=2024-06-14 |website=Pro-Football-Reference.com |language=en |archive-date=December 10, 2008 |archive-url=https://web.archive.org/web/20081210202754/http://www.pro-football-reference.com/teams/kan/1966.htm |url-status=live }}</ref><ref>{{Cite web |title=Championship - Kansas City Chiefs at Buffalo Bills - January 1st, 1967 |url=https://www.pro-football-reference.com/boxscores/196701010buf.htm |access-date=2024-06-08 |website=Pro-Football-Reference.com |language=en |archive-date=June 8, 2024 |archive-url=https://web.archive.org/web/20240608154320/https://www.pro-football-reference.com/boxscores/196701010buf.htm |url-status=live }}</ref>

The Chiefs' high-powered offense led the AFL in points scored (448) and total rushing yards (2,274).<ref>{{Cite web |title=1966 AFL Standings & Team Stats |url=https://www.pro-football-reference.com/years/1966_AFL/index.htm |access-date=2024-06-14 |website=Pro-Football-Reference.com |language=en}}</ref> Their trio of [[running back]]s, [[Mike Garrett]] (801 yards), [[Bert Coan]] (521 yards), and [[Curtis McClinton]] (540 yards) all ranked among the top-ten rushers in the AFL. Quarterback [[Len Dawson]] was the top-rated passer in the AFL, completing 159 of 284 (56%) of his passes for 2,527 yards and 26 touchdowns.<ref>{{Cite web |title=Len Dawson 1966 Game Log |url=https://www.pro-football-reference.com/players/D/DawsLe00/gamelog/1966/ |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615004449/https://www.pro-football-reference.com/players/D/DawsLe00/gamelog/1966/ |url-status=live }}</ref> Wide receiver [[Otis Taylor (American football)|Otis Taylor]] provided the team with a great deep threat by recording 58 receptions for 1,297 yards and eight touchdowns. Receiver [[Chris Burford]] added 58 receptions for 758 yards and eight touchdowns, and tight end [[Fred Arbanas]], who had 22 catches for 305 yards and four touchdowns, was one of six Chiefs offensive players who were named to the All-AFL team. The Chiefs' offensive line was led by tackle [[Jim Tyrer]], who had been selected to the AFL Pro Bowl for the 5th time in his career.

The Chiefs also had a strong defense, with All-AFL players [[Jerry Mays (defensive lineman)|Jerry Mays]] and [[Buck Buchanan]] anchoring their line. Linebacker [[Bobby Bell]], who was also named to the All-AFL team, was great at run stopping and pass coverage. The strongest part of their defense, though, was their secondary, led by All-AFL safeties [[Johnny Robinson (safety)|Johnny Robinson]] and [[Bobby Hunt (American football)|Bobby Hunt]], who each recorded 10 interceptions, and [[Fred Williamson]], who recorded four. Their head coach was [[Hank Stram]].<ref>{{Cite web |title=Hank Stram Record, Statistics, and Category Ranks |url=https://www.pro-football-reference.com/coaches/StraHa0.htm |access-date=2024-06-14 |website=Pro-Football-Reference.com |language=en |archive-date=August 5, 2011 |archive-url=https://web.archive.org/web/20110805095220/http://www.pro-football-reference.com/coaches/StraHa0.htm |url-status=live }}</ref>

===Green Bay Packers===
{{main|1966 Green Bay Packers season}}

The Packers were an NFL [[Dynasty (sports)|dynasty]], turning around what had been a losing team just eight years earlier.<ref>{{Cite web |title=Green Bay Packers Team Records, Leaders, and League Ranks |url=https://www.pro-football-reference.com/teams/gnb/index.htm |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en |archive-date=March 24, 2019 |archive-url=https://web.archive.org/web/20190324190901/https://www.pro-football-reference.com/teams/gnb/index.htm |url-status=live }}</ref> The team had posted an NFL-worst 1–10–1 record in [[1958 NFL season|1958]] before head coach [[Vince Lombardi]] was hired in January 1959.<ref>{{Cite web |title=1958 NFL Standings & Team Stats |url=https://www.pro-football-reference.com/years/1958/index.htm |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615010036/https://www.pro-football-reference.com/years/1958/index.htm |url-status=live }}</ref> "Their offense was like a conga dance", one sportswriter quipped. "1, 2, 3{{nbsp}}and kick."<ref>{{cite book |last=Brenner |first=Richard |date=1996 |title=The Complete Super Bowl Story |publisher=East End Pub. |isbn= 978-0943403311}}</ref>

Lombardi was determined to build a winning team. During the preseason, he signed [[Fred Thurston|Fred "Fuzzy" Thurston]], who had been cut from three other teams, but ended up becoming an All-Pro left guard for the Packers. Lombardi also made a big trade with the [[Cleveland Browns]] that brought three players to the team who would become cornerstones of the defense: linemen [[Henry Jordan]], [[Willie Davis (defensive end)|Willie Davis]], and [[Bill Quinlan]].

Lombardi's hard work paid off, and the Packers improved to a 7–5 regular-season record in [[1959 NFL season|1959]].<ref>{{Cite web |title=1959 Green Bay Packers Rosters, Stats, Schedule, Team Draftees |url=https://www.pro-football-reference.com/teams/gnb/1959.htm |access-date=2024-07-08 |website=Pro-Football-Reference.com |language=en |archive-date=May 15, 2024 |archive-url=https://web.archive.org/web/20240515121937/https://www.pro-football-reference.com/teams/gnb/1959.htm |url-status=live }}</ref> They surprised the league during the following year by making it to the [[1960 NFL season|1960]] [[1960 NFL Championship Game|NFL Championship Game]]. Although the Packers lost, 17–13, to the [[Philadelphia Eagles]], they had sent a clear message that they were no longer losers. The Packers went on to win NFL Championships in [[NFL Championship Game, 1961|1961]], [[NFL Championship Game, 1962|1962]], [[NFL Championship Game, 1965|1965]], and [[NFL Championship Game, 1966|1966]].<ref>{{Cite web |title=Green Bay Packers Playoff History |url=https://www.pro-football-reference.com/teams/gnb/playoffs.htm |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en |archive-date=December 20, 2016 |archive-url=https://web.archive.org/web/20161220082023/http://www.pro-football-reference.com/teams/gnb/playoffs.htm |url-status=live }}</ref>

Packers veteran quarterback [[Bart Starr]] was the top-rated quarterback in the NFL for 1966, and won the [[NFL Most Valuable Player Award]], completing 156 of 251 (62.2%) passes for 2,257 yards (9.0 per attempt), 14 touchdowns, and only three interceptions.<ref>{{Cite web |title=Bart Starr 1966 Game Log |url=https://www.pro-football-reference.com/players/S/StarBa00/gamelog/1966/ |access-date=2024-06-14 |website=Pro-Football-Reference.com |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615014651/https://www.pro-football-reference.com/players/S/StarBa00/gamelog/1966/ |url-status=live }}</ref><ref>{{Cite web |title=AP NFL Most Valuable Player Winners |url=https://www.pro-football-reference.com/awards/ap-nfl-mvp-award.htm |access-date=2024-07-08 |website=Pro-Football-Reference.com |language=en |archive-date=January 3, 2024 |archive-url=https://web.archive.org/web/20240103215307/https://www.pro-football-reference.com/awards/ap-nfl-mvp-award.htm |url-status=live }}</ref> His top targets were wide receivers [[Boyd Dowler]] and [[Carroll Dale]], who combined for 63 receptions for 1,336 yards. Fullback [[Jim Taylor (fullback)|Jim Taylor]] was the team's top rusher with 705 yards, adding four touchdowns, and caught 41 passes for 331 yards and two touchdowns. (Before the season, Taylor had informed the team that instead of returning to the Packers in 1967, he would play out his option and sign with the expansion New Orleans Saints. Lombardi, infuriated at what he considered to be Taylor's disloyalty, refused to speak to Taylor the entire season.)<ref name=Starr>Bart Starr, "Super Bowl I," ''Super Bowl: The Game of Their Lives'', Danny Peary, Editor. Macmillan, 1997 {{ISBN|0-02-860841-0}}</ref> The team's starting halfback, [[Paul Hornung]], was injured early in the season and replaced by running back [[Elijah Pitts]], who gained 857 all-purpose yards.<ref>{{Cite web |title=Elijah Pitts 1966 Game Log |url=https://www.pro-football-reference.com/players/P/PittEl00/gamelog/1966/ |access-date=2024-07-08 |website=Pro-Football-Reference.com |language=en |archive-date=July 8, 2024 |archive-url=https://web.archive.org/web/20240708183747/https://www.pro-football-reference.com/players/P/PittEl00/gamelog/1966/ |url-status=live }}</ref> The Packers' offensive line was also a big reason for the team's success, led by All-Pro guards [[Jerry Kramer]], and Fuzzy Thurston, and tackle [[Forrest Gregg]].

The Packers also had an excellent defense that displayed their talent in the [[1966 NFL Championship Game|NFL championship game]], stopping the [[1966 Dallas Cowboys season|Dallas Cowboys]] on four consecutive plays starting from the Packers' 2-yard line on the final drive to win the game. [[Lionel Aldridge]] had replaced Quinlan, but Jordan and Davis still anchored the defensive line; linebacker [[Ray Nitschke]] excelled at run stopping and pass coverage, while the secondary was led by [[Herb Adderley]] and [[Willie Wood (American football)|Willie Wood]]. Wood was another example of how Lombardi found talent nobody else could see. Wood had been a quarterback in college and was not drafted by an NFL team. When Wood joined the Packers in 1960, he was converted to a [[free safety]] and went on to make the All-Pro team nine times in his 12-year career.<ref>{{Cite web |title=1966 Green Bay Packers Rosters, Stats, Schedule, Team Draftees |url=https://www.pro-football-reference.com/teams/gnb/1966.htm |url-status=live |archive-url=https://web.archive.org/web/20150711170906/http://www.pro-football-reference.com/teams/gnb/1966.htm |archive-date=July 11, 2015 |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en}}</ref>

===Pregame news and notes===
Many people considered it fitting that the Chiefs and the Packers would be the teams to play in the first-ever AFL–NFL World Championship Game. Chiefs owner [[Lamar Hunt]] had founded the AFL, while the Packers were widely considered one of the best teams in NFL history (even if they could not claim to be founding members of their league, as the Packers joined the NFL in 1921, a year after the league's formation). Lombardi was under intense pressure from the entire NFL to make sure the Packers not only won the game but preferably won big to demonstrate the superiority of the NFL. CBS announcer [[Frank Gifford]], who interviewed Lombardi before the game, said Lombardi was so nervous, "he held onto my arm and he was shaking like a leaf. It was incredible."<ref name=Herskowitz>Mickey Herskowitz, "Winning the Big I," ''The Super Bowl: Celebrating a Quarter-Century of America's Greatest Game''. Simon & Schuster, 1990 {{ISBN|0-671-72798-2}}</ref> The Chiefs saw this game as an opportunity to show they were good enough to play against any NFL team. One player who was looking forward to competing in this game was Len Dawson, who had spent three years as a backup in the NFL before joining the Chiefs. However, the Chiefs were also nervous. Linebacker [[E. J. Holub]] said, "the Chiefs were scared to death. Guys in the tunnel were throwing up."<ref name=rappoport /><ref name=Herskowitz/>

In the week before the game, Chiefs cornerback [[Fred Williamson|Fred "The Hammer" Williamson]] garnered considerable publicity by boasting he would use his "hammer" – forearm blows to the head – to destroy the Packers' receivers, stating, "Two hammers to (Boyd) Dowler, one to (Carroll) Dale should be enough."<ref>{{cite web|last1=Kevin Jackson, Jeff Merron & David Schoenfield|title=100 Greatest Super Bowl Moments|url=https://www.espn.com/page2/s/superbowlmoments50.html|website=ESPN|access-date=June 9, 2015|archive-date=April 7, 2015|archive-url=https://web.archive.org/web/20150407073003/http://espn.go.com/page2/s/superbowlmoments50.html|url-status=live}}</ref>

The Packers practiced at [[Harder Stadium|UC Santa Barbara]], and the Chiefs at [[Veterans Memorial Stadium (Long Beach)|Veterans Field]] in [[Long Beach, California|Long Beach]].<ref name="pctrsb">{{Cite news |date=January 5, 1967 |title=Green Bay to train at San. Barbara |url=https://news.google.com/newspapers?id=wcZaAAAAIBAJ&sjid=lWwDAAAAIBAJ&pg=2732%2C892915 |work=Pittsburgh Post-Gazette |page=20 |agency=Associated Press |via=Google News |archive-date=February 27, 2024 |access-date=November 30, 2022 |archive-url=https://web.archive.org/web/20240227170710/https://news.google.com/newspapers?id=wcZaAAAAIBAJ&sjid=lWwDAAAAIBAJ&pg=2732%2C892915 |url-status=live }}</ref>

The temperature was mild with clear skies. 

The two teams played with their respective footballs from each league; the Chiefs' offense used the AFL ball, the slightly narrower and longer [[Spalding (company)#Products|J5V]] by [[Spalding (sports equipment)|Spalding]], and the Packers played with the NFL ball, "[[Ball (gridiron football)#"The Duke"|The Duke]]" by [[Wilson Sporting Goods|Wilson]].<ref name=beschloss>{{cite news|last1=Beschloss|first1=Michael|title=Before the Bowl Was Super|url=https://www.nytimes.com/2015/01/25/sports/before-the-bowl-was-super.html?_r=0&abt=0002&abg=1|access-date=June 9, 2015|work=The New York Times|date=January 24, 2015|archive-date=January 14, 2018|archive-url=https://web.archive.org/web/20180114073638/https://www.nytimes.com/2015/01/25/sports/before-the-bowl-was-super.html?_r=0&abt=0002&abg=1|url-status=live}}</ref>

The AFL's two-point [[Conversion (gridiron football)|conversion]] rule was not in force; the NFL added the two-point conversion in {{nfly|1994}} and it was first used in the Super Bowl ([[Super Bowl XXIX|XXIX]]) that season, in January 1995.<ref>{{Cite web |title=Super Bowl XXIX - San Diego Chargers vs. San Francisco 49ers - January 29th, 1995 |url=https://www.pro-football-reference.com/boxscores/199501290sdg.htm |url-status=live |archive-url=https://web.archive.org/web/20180731093148/https://www.pro-football-reference.com/boxscores/199501290sdg.htm |archive-date=July 31, 2018 |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en}}</ref>

This was the only Super Bowl where the numeric yard markers were five yards apart, rather than ten as is customary today. In&nbsp;{{nfly|1972}}, marking yard lines ending in&nbsp;"5" was disallowed in the NFL in order to standardize field markings.<ref>{{Cite web |url=http://media.gettyimages.com/photos/football-super-bowl-i-overall-view-of-stadium-and-field-before-bay-picture-id139021040 |title=Archived copy |access-date=February 10, 2016 |archive-date=February 17, 2016 |archive-url=https://web.archive.org/web/20160217023556/http://media.gettyimages.com/photos/football-super-bowl-i-overall-view-of-stadium-and-field-before-bay-picture-id139021040 |url-status=live }}</ref> It was also the last professional gridiron game ever played with double-support goalposts. The&nbsp;[[Goal (sports)#Gridiron football|"slingshot" goalpost]], with a single support, had made its debut a few weeks before Super Bowl I in the [[1966 CFL season|1966 CFL playoffs]]. It became standard across all three professional leagues then operating in {{nfly|1967}}.

Tickets for this game were priced at twelve, ten, and six [[United States dollar|dollars]], which was equivalent to $109, $90, and $55 in 2023 when adjusted for inflation.<ref name=ducats>{{cite news |url=https://news.google.com/newspapers?id=GEgwAAAAIBAJ&sjid=y0kDAAAAIBAJ&pg=7093%2C1034867 |work=Deseret News |location=Salt Lake City, Utah |agency=UPI |last=St. Amant |first=Joe |title=Super Bowl ducats hit counter |date=January 5, 1967 |page=D2}}</ref><ref>{{Cite web |last=Al-Khateeb |first=Zac  |date=February 12, 2023 |title=How much are Super Bowl tickets 2023? Prices plummet after nearing record-high |url=https://www.sportingnews.com/us/nfl/news/how-much-super-bowl-tickets-2023-prices/ec6oikbmbbkoqq1hqynyzoek |access-date=December 25, 2023 |website=Sporting News |language=en-us}}</ref>

==Broadcasting==
At the time, [[NFL on NBC|NBC]] held the rights to nationally televise AFL games while [[NFL on CBS|CBS]] had the rights to broadcast NFL games. Both networks were allowed to cover the game, each using its own announcers. [[Ray Scott (sportscaster)|Ray Scott]] (doing play-by-play for the first half), [[Jack Whitaker]] (doing play-by-play for the second half) and [[Frank Gifford]] provided commentary on CBS, while [[Curt Gowdy]] and [[Paul Christman]] were on NBC.<ref name=deninger>{{cite book|last1=Deninger|first1=Dennis|title=Sports on Television: The how and why Behind what You See|date=2012|publisher=Taylor & Francis|location=New York|isbn=978-0415896757}}</ref> This is the only Super Bowl that Curt Gowdy called for NBC where the NFL or NFC team won (the AFL/AFC teams won the others, even though the [[Indianapolis Colts|Baltimore Colts]] and [[Pittsburgh Steelers]] were part of the old NFL before moving to the AFC following the AFL–NFL merger).

However, during the week preceding the game, tensions flared between the staff of the two networks (longtime arch-rivals in American broadcasting), who each wanted to win the rating war, to the point where a fence was built between the CBS and NBC trucks.<ref name="ChicagoTribune1986">{{cite news | url=https://www.chicagotribune.com/1986/01/26/super-bowl-i-cbs-vs-nbc/ | title=Super Bowl I: CBS vs. NBC | date=January 26, 1986 | first=Skip | last=Myslenski | work=Chicago Tribune | access-date=February 10, 2013 | archive-date=January 2, 2013 | archive-url=https://web.archive.org/web/20130102162027/http://articles.chicagotribune.com/1986-01-26/sports/8601070170_1_nbc-sports-pat-summerall-super-bowl | url-status=live }}</ref> In addition, Rozelle decreed that NBC would not be able to use its cameramen and technical personnel, instead forcing it to use the feed provided by CBS,<ref name="history.com">{{Cite web |last=Klein |first=Christopher |title=10 Things You May Not Know About the First Super Bowl |url=http://www.history.com/news/10-things-you-may-not-know-about-the-first-super-bowl |url-status=live |archive-url=https://web.archive.org/web/20160529073238/http://www.history.com/news/10-things-you-may-not-know-about-the-first-super-bowl |archive-date=May 29, 2016 |access-date=June 29, 2016 |website=HISTORY |date=February 4, 2016 }}</ref> since the Coliseum was home to the NFL's Rams.

This game remains the only Super Bowl to have been broadcast in the United States by two of the [[Big Three (American television)|"Big Three" broadcast companies]]. It was the only NFL game to be carried nationally on more than one broadcaster until the same two networks (as well as [[NFL Network]] and various local [[American Broadcasting Company|ABC]] and [[MyNetworkTV]] affiliates) carried [[2007 New England Patriots-New York Giants game|a game between the]] [[2007 New England Patriots season|New England Patriots]] and the [[2007 New York Giants season|New York Giants]] on December 29, [[2007 NFL season|2007]], and it was the only Super Bowl to simulcast on multiple American networks until [[Super Bowl LVIII]] was broadcast on CBS and its sister network [[NFL on Nickelodeon|Nickelodeon]] in February 2024.<ref name="Nick2024">{{Cite news |last=Seitz |first=Loree |date=August 1, 2023 |title=CBS Sports and Nickelodeon to Host Kid-Focused Alternative Super Bowl Telecast |work=TheWrap |url=https://www.thewrap.com/cbs-sports-nickelodeon-family-and-kids-super-bowl/ |access-date=August 1, 2023 |archive-date=August 1, 2023 |archive-url=https://web.archive.org/web/20230801123819/https://www.thewrap.com/cbs-sports-nickelodeon-family-and-kids-super-bowl/ |url-status=live }}</ref>

Super Bowl{{nbsp}}I was the only Super Bowl that was not a sellout, despite the television [[blackout (broadcasting)|blackout]] in Los Angeles (at the time, the local blackout was required even at a neutral site and even if the stadium did sell out), shutting out the vast Los Angeles market and network-owned stations KNXT (Channel 2, CBS; now [[KCBS-TV]]) and [[KNBC]] (Channel 4, NBC). Of the 94,000-seat capacity in the Coliseum, 33,000 went unsold.<ref>{{Cite web |last=Weiner |first=Evan  |date=February 3, 2011 |title=Vince Lombardi wanted no part of the Super Bowl |url=http://thesportdigest.com/2011/02/super-bowl-xlv-vince-lombardi-wanted-no-part-of-the-super-bowl/ |url-status=live |archive-url=https://web.archive.org/web/20210502034716/https://c0.wp.com/c/5.6.3/wp-includes/css/dist/block-library/style.min.css |archive-date=May 2, 2021 |access-date=February 22, 2012 |website=The Sports Digest}}</ref> Days before the game, local newspapers printed editorials about what they viewed as an exorbitant ticket price of {{Inflation|US|12|1967|fmt=eq|orig=yes}}, and wrote stories about how viewers could pull in the game from stations in surrounding markets such as [[Bakersfield, California|Bakersfield]], [[Santa Barbara, California|Santa Barbara]] and [[San Diego]].

===Ratings===
CBS received a 22.6 rating and a market share of 43 for its broadcast, which was seen by 26.75 million people. NBC received an 18.5 rating and a market share of 36 for its broadcast, which was seen by 24.43 million people. Combined, the game received a market share of 79 and reached 51.18 million viewers.<ref name="tvbythenumbers.com">{{cite web|title=Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings|url=http://tvbythenumbers.zap2it.com/2009/01/18/historical-super-bowl-tv-ratings/|archive-url=https://web.archive.org/web/20151222115433/http://tvbythenumbers.zap2it.com/2009/01/18/historical-super-bowl-tv-ratings/|url-status=dead|archive-date=December 22, 2015|publisher=[[TV by the Numbers]]|date=January 18, 2009|access-date=January 9, 2021}}</ref>

===Lost recording===
All known broadcast tapes of the game in its entirety were subsequently [[Lost television broadcast|wiped]] by both NBC and CBS to save costs, a common practice in the television industry at the time, as videotapes were very expensive (one half-hour tape cost around $300 at the time, equivalent to ${{Inflation|US|300|1967|fmt=c|r=-2}} in {{inflation-year|US}} dollars). Additionally, it was not foreseen how big the game was going to become.<ref name="Found" /> This has prevented studies comparing each network's respective telecast.

For many years, only two small samples of the telecasts were known to have survived, showing [[Max McGee]]'s opening touchdown and [[Jim Taylor (fullback)|Jim Taylor]]'s touchdown run. Both were shown in 1991 on [[HBO]]'s ''Play by Play: A History of Sports Television'' and on the [[Super Bowl XXV]] pregame show.<ref name="Found" /> In January 2011, a partial recording of the CBS telecast was reported to have been found in a Pennsylvania attic and restored by the [[Paley Center for Media]] in New York.<ref name="Found">{{Cite news |last1=Roth |first1=David  |last2=Diamond |first2=Jared |date=February 5, 2011 |title=Found at Last: A Tape of the First Super Bowl |url=https://www.wsj.com/articles/SB10001424052748704709304576124373773290508 |url-status=live |archive-url=https://web.archive.org/web/20170830075639/https://www.wsj.com/articles/SB10001424052748704709304576124373773290508 |archive-date=August 30, 2017 |access-date=August 8, 2017 |work=The Wall Street Journal}}</ref> The [[Quadruplex videotape|two-inch color videotape]] is the most complete version of the broadcast yet discovered, missing only the halftime show and most of the third quarter. The NFL owns the broadcast [[copyright]] and has blocked its sale or distribution. After remaining anonymous and communicating with the media only through his lawyer since the recording's discovery, the owner of the recording, Troy Haupt, came forward to ''[[The New York Times]]'' in 2016 to tell his side of the story.<ref>{{Cite news|title = Out of a Rare Super Bowl I Recording, a Clash With the N.F.L. Unspools|url = https://www.nytimes.com/2016/02/03/sports/football/super-bowl-i-recording-broadcast-nfl-troy-haupt.html|newspaper = The New York Times|date = February 2, 2016|access-date = February 3, 2016|issn = 0362-4331|first = Richard|last = Sandomir|archive-date = February 2, 2016|archive-url = https://web.archive.org/web/20160202230657/http://www.nytimes.com/2016/02/03/sports/football/super-bowl-i-recording-broadcast-nfl-troy-haupt.html|url-status = live}}</ref> The Paley Center has restored and digitized the footage and showed the recording to the public for the first time on February 10, 2024, as part of an exhibit, being staged in partnership with the NFL and the [[Pro Football Hall of Fame]], on the history of the Super Bowl called "Beyond the Big Game".<ref>{{Cite news |last=Miller |first=Joshua Rhett |date=2024-01-25 |title=New exhibit gives visitors a glimpse of first Super Bowl |url=https://nypost.com/2024/01/25/entertainment/new-exhibit-gives-visitors-a-glimpse-of-first-super-bowl/ |access-date=2024-06-15 |work=New York Post |language=en-US}}</ref><ref>{{cite web |title=Beyond the Big Game |date=December 13, 2023 |url=https://www.paleycenter.org/events/2024-paleyexhibit-beyond-big-game/ |publisher=The Paley Center |access-date=January 25, 2024}}</ref><ref name="pcsuperbowlone">{{cite web |title=The "Holy Grail" of Football: The Rare Super Bowl I Broadcast |url=https://www.paleycenter.org/events/2024-paleyscreening-first-super-bowl/ |website=Paley Center |access-date=5 September 2024 |date=23 January 2024}}</ref>

[[NFL Films]] had a camera crew present, and retains a substantial amount of film footage in its archives, some of which have been released in its film productions. One such presentation was the ''NFL's Greatest Games'' episode about this Super Bowl, entitled "The Spectacle of a Sport" (also the title of the Super Bowl{{nbsp}}I highlight film).<ref name=hill>{{cite magazine|last1=Hill|first1=Jeffrey|title=Winning Is Gut Pride: A Look at the NFL Super Bowl Films|url=http://www.slantmagazine.com/house/article/winning-is-gut-pride-a-look-at-the-nfl-super-bowl-films|magazine=Slant Magazine|access-date=June 9, 2015|date=February 3, 2008|archive-date=May 30, 2015|archive-url=https://web.archive.org/web/20150530082158/http://www.slantmagazine.com/house/article/winning-is-gut-pride-a-look-at-the-nfl-super-bowl-films|url-status=live}}</ref>

On January 11, 2016, the NFL announced that "in an exhaustive process that took months to complete, NFL Films searched its enormous archives of footage and were able to locate all 145 plays from Super Bowl{{nbsp}}I from more than a couple of dozen disparate sources. Once all the plays were located, NFL Films was able to put the plays in order and stitch them together while fully restoring, re-mastering, and color-correcting the footage. Finally, audio from the NBC Sports radio broadcast featuring announcers Jim Simpson and George Ratterman was layered on top of the footage to complete the broadcast. The final result represents the only known video footage of the entire action from Super Bowl{{nbsp}}I." It then announced that [[NFL Network]] would broadcast the newly pieced together footage in its entirety on January 15, 2016—the 49th anniversary of the contest. This footage was nearly all on film with the exception of several player introductions and a post-game locker room chat between Pat Summerall and Pete Rozelle.<ref>{{cite news|title=NFL Network to re-air Super Bowl I for first time|url=http://www.nfl.com/news/story/0ap3000000620927/article/nfl-network-to-reair-super-bowl-i-for-first-time|publisher=National Football League|date=January 11, 2016|access-date=January 13, 2016|archive-date=January 12, 2016|archive-url=https://web.archive.org/web/20160112152157/http://www.nfl.com/news/story/0ap3000000620927/article/nfl-network-to-reair-super-bowl-i-for-first-time|url-status=dead}}</ref>

On June 25, 2025, missing episode hunter Ray Langstone spotted a 29-minute [[Avco]] [[Cartrivision]] release of highlights on [[eBay]] and announced this on the Missing Episodes Forum.{{Citation needed|reason=Available sources all seem to be self-published, with several concluding that the Cartrivision tape contains film material and not the lost broadcast.<ref>https://www.facebook.com/groups/5336406018/posts/10163671546476019/</ref>

==Ceremonies and entertainment==
The Los Angeles Ramettes, majorettes who had performed at all [[1966 Los Angeles Rams season|Rams]] home games, entertained during pregame festivities and after each quarter. Also during the pregame, the [[University of Arizona]] [[University of Arizona#Marching band|marching band]] created a physical outline of the [[Contiguous United States|continental United States]] at the center of the field, with the famed [[Anaheim High School]] drill team placing banners of each NFL and AFL team at each team's geographical location.

The postgame [[Vince Lombardi Trophy|trophy]] presentation ceremony was handled by CBS' [[Pat Summerall]] and NBC's [[George Ratterman]]. Summerall and Ratterman were forced to share a single microphone.<ref name=deninger />

===Halftime show===
{{Infobox halftime show
| SBNumeral     = I
| date          = January 15, 1967
| location      = [[Los Angeles]], [[California]]
| venue         = [[Los Angeles Memorial Coliseum]]
| headliner     = [[Al Hirt]], and marching bands from<br>the University of Arizona and Grambling College<!-- not GSU until 1974--><ref name=beschloss />
| producer = [[Tommy Walker (events director)|Tommy Walker]]
| guests        = Ana-Hi-Steppers
| theme         = 
| Last          = 
| this          = '''I'''<br/>(1967)
| next          = [[Super Bowl II#Ceremonies and entertainment|II]]<br/>(1968)
}}

The halftime show was produced by [[Tommy Walker (events director)|Tommy Walker]], and featured trumpeter [[Al Hirt]], the marching bands from the [[University of Arizona#Marching band|University of Arizona]] and [[GSU Tiger Marching Band|Grambling College]]<!-- not GSU until 1974-->, the Ana-Hi-Steppers (more information below), 300 pigeons, 10,000 balloons and a flying demonstration by the hydrogen-peroxide-propelled [[Bell Rocket Belt|Bell Rocket]] Air Men.<ref name=beschloss /><ref name="history.com"/><ref>{{cite web |last1=Alexander |first1=Jim |title=Alexander: L.A. Super Bowls have made, or changed, history |url=https://www.sgvtribune.com/2022/02/12/alexander-l-a-super-bowls-have-made-or-changed-history/ |website=San Gabriel Valley Tribune |agency=The Press-Enterprise |access-date=February 23, 2022 |date=February 12, 2022 |archive-date=February 23, 2022 |archive-url=https://web.archive.org/web/20220223001315/https://www.sgvtribune.com/2022/02/12/alexander-l-a-super-bowls-have-made-or-changed-history/ |url-status=live }}</ref><ref>{{cite web|url=https://abcnews.go.com/Sports/story-super-bowl/story?id=36689661|title=The Story Behind Super Bowl I|date=February 6, 2016|website=ABC News|access-date=June 29, 2020|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807145607/https://abcnews.go.com/Sports/story-super-bowl/story?id=36689661|url-status=live}}</ref> In addition, the halftime featured a local high school drill team, the Ana-Hi-Steppers from Anaheim High School. The team joined the two university marching bands to form an outline of a United States map. Their transportation to and from the game was by school bus. This team was chosen due to their connection to Tommy Walker, whose children attended Anaheim High School. He had seen the Ana-Hi-Steppers perform and chose them over nationally famous drill teams since he only had three weeks to cast and produce the show.<ref>{{Cite web |last=Plaschke |first=Bill |date=February 8, 2022 |title=Column: This Anaheim group stepped into history at the first Super Bowl halftime show |url=https://www.latimes.com/sports/rams/story/2022-02-08/nfl-anaheim-high-drill-team-super-bowl-i-halftime-performance |access-date=February 14, 2022 |website=Los Angeles Times |language=en-US |archive-date=February 14, 2022 |archive-url=https://web.archive.org/web/20220214024722/https://www.latimes.com/sports/rams/story/2022-02-08/nfl-anaheim-high-drill-team-super-bowl-i-halftime-performance |url-status=live }}</ref>

During the halftime show the Chief's QB, Len Dawson, was photographed by a Life Magazine photographer, while he was resting in a chair on the sidelines, calming inhaling on a cigarette, with a bottle of Fresca between his feet.<ref>{{Cite web |title=The Story of Len Dawson Smoking a Cigarette at Super Bowl I — KC Yesterday |author= |work=KC Yesterday |date=8 February 2024 |access-date=26 October 2025 |url= https://kcyesterday.com/articles/len-dawson-cigarette?srsltid=AfmBOoq2eyXZVMIgM-7dFOPw-NaiZglHRzsdonlK4yqM_9tkXdqaXf9d |quote=This moment involves Chiefs quarterback Len Dawson, who, during halftime, is photographed in a scene that starkly contrasts with today's athlete culture. Seated on a folding chair, Dawson is the epitome of calm, with a lit cigarette in one hand and a bottle of Fresca at his feet, his gaze fixed, perhaps, on the distance or simply lost in thought. The Chiefs would end up losing to the Packers...}}</ref>

==Game summary==
Balls from both leagues were used – when the Chiefs were on offense, the official AFL football ([[Spalding (sports equipment)|Spalding]] J5V) was used, and when the Packers were on offense, the official NFL ball ([[Wilson Sporting Goods|Wilson]]'s "The Duke") was used. Even the officiating crew was a combination of AFL and NFL referees, with the NFL's [[Norm Schachter]] as the head referee.<ref name="Total Super Bowl">{{cite book|title=Total Super Bowl|date=1998|publisher=HarperCollins}}</ref>

===First quarter===
After the teams traded punts on their first possessions, the Packers drove 80 yards in six plays. The drive was highlighted by quarterback [[Bart Starr]]'s passes to tight end [[Marv Fleming]] for 11 yards, to running back [[Elijah Pitts]] for 22 yards on a scramble, and to wide receiver [[Carroll Dale]] for 12 yards. The drive ended with Starr's 37-yard touchdown pass to wide receiver [[Max McGee]], who had replaced re-injured starter [[Boyd Dowler]] earlier in the drive, giving Green Bay an early 7–0 lead. (Dowler had injured his shoulder [[1966 NFL Championship Game|two weeks prior]] after scoring a third-quarter touchdown; Cowboys safety [[Mike Gaechter]] had upended him several steps after scoring and he landed awkwardly.) McGee slipped past Chiefs cornerback [[Willie Mitchell (football player)|Willie Mitchell]], made a one-handed catch at the 23-yard line, and then went the distance for the touchdown. (McGee had also caught a touchdown pass after replacing an injured Dowler in the NFL championship game). On their ensuing drive, Kansas City moved the ball to Green Bay's 33-yard line, during which quarterback [[Len Dawson]] completed an 18-yard pass to tight end [[Fred Arbanas]] and running back [[Mike Garrett]] rushed for 9 yards, but kicker [[Mike Mercer (American football)|Mike Mercer]] missed a 40-yard field goal attempt wide left. The Packers picked up 3 yards on the next play to end the first quarter.

===Second quarter===
[[File:1986 Jeno's Pizza - 15 - Willie Davis (Willie Davis crop).jpg|thumb|Defensive linemen [[Willie Davis (defensive end)|Willie Davis]] (left) and [[Henry Jordan]] (right) sacking quarterback [[Len Dawson]]]]
Kansas City forced a three-and-out to start the second quarter, then got on the board with a six-play, 66-yard scoring drive, featuring passes by Dawson to Garrett for 15 yards, and to wide receiver [[Otis Taylor (American football)|Otis Taylor]] for 31 yards, which set up 1st-and-goal for the Chiefs at the Packers' 7-yard line. Dawson then threw a 7-yard touchdown pass to fullback [[Curtis McClinton]] to tie the game, 7–7. But the Packers responded with a 73-yard scoring drive on their next possession, which was again highlighted by Starr's key passes. On the third play of the drive, Starr appeared to complete a 64-yard touchdown pass to Dale, but this was nullified by a false start penalty against Green Bay. As the drive continued, however, Starr converted four straight third downs; he hit McGee for 10 yards on 3rd-and-6, then Dale for 15 on 3rd-and-10, then Fleming for 11 on 3rd-and-5, and then Pitts for 10 on 3rd-and-7 to set up fullback [[Jim Taylor (fullback)|Jim Taylor]]'s 14-yard touchdown run with the team's famed [[Packers sweep]] play. Taylor's rushing touchdown was the first in Super Bowl history.

On the first play of the Chiefs' next drive, defensive end [[Lionel Aldridge]] and defensive tackle [[Henry Jordan]] shared a sack on Dawson for an 8-yard loss, but he followed it up with four consecutive completions for 58 yards, including a 27-yard pass to wide receiver [[Chris Burford]]. This set up Mercer's 31-yard field goal to cut the Chiefs' deficit to 14–10 at the end of the half.

At halftime, the Chiefs appeared to have a chance to win. Many people watching the game were surprised at how close the score was and how well the AFL's champions were playing. Kansas City outgained Green Bay in total yards, 181–164, and had 11 first downs compared to the Packers' nine. The Chiefs were exuberant at halftime. [[Hank Stram]] said later, "I honestly thought we would come back and win it."<ref name=Herskowitz/> The Packers were disappointed with the quality of their play in the first half. "The coach was ''concerned''", said defensive end Willie Davis later.<ref name=Herskowitz/> Lombardi told them the game plan was sound, but that they had to tweak some things and execute better.<ref name=Favre>{{cite news |title=Packers trade Favre to Jets |url=http://msn.foxsports.com/nfl/story/8381934/Favre-out:-Packers-trade-legend-to-Jets |last=Glazer |first=Jay |author-link=Jay Glazer |work=[[Fox Sports (USA)|Fox Sports]] |date=August 7, 2008 |access-date=August 7, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080822105733/http://msn.foxsports.com/nfl/story/8381934/Favre-out%3A-Packers-trade-legend-to-Jets |archive-date=August 22, 2008 }}</ref>

===Third quarter===
On their first drive of the second half, the Chiefs advanced to their 49-yard line with a chance to take their first lead of the game. But on a third-down pass play, a heavy blitz by linebackers [[Dave Robinson (American football)|Dave Robinson]] and [[Lee Roy Caffey]] collapsed the Chief's pocket. Robinson, Jordan, and Aldridge converged on Dawson, who threw weakly toward Arbanas. The wobbly pass was intercepted by safety [[Willie Wood (American football)|Willie Wood]],<ref name=wshgint/> who raced 50 yards to Kansas City's 5-yard line before being dragged down from behind by Garrett. This was "the biggest play of the game," wrote Starr later.<ref name=Favre/> The Packers capitalized on the turnover on the next play with a 5-yard touchdown run by Pitts to increase their lead to 21–10. Stram agreed that it was the critical point of the game.<ref name=intcvtlmj/><ref name=wscopstr/> The Packers' defense then held the Chief scoreless for the rest of the game, allowing them to cross midfield only once, and for just one play. The Chiefs were forced to deviate from their game plan, and that hurt them. The Kansas City offense totaled only 12 yards in the third quarter, and Dawson was held to five of 12 second-half pass completions for 59 yards.

Meanwhile, Green Bay forced Kansas City to punt from their two-yard line after sacking Dawson twice and got the ball back with good field position on their own 44-yard line (despite a clipping penalty on the punt return). McGee subsequently caught three passes for 40 yards on a 56-yard drive. Taylor ran for one first down, Starr hit McGee for 16 yards on 3rd-and-11, and a third-down sweep with Taylor carrying gained 8 yards and a first down at the Kansas City 13. The drive ended with Starr's 13-yard touchdown pass to McGee on a post pattern, giving Green Bay a 28–10 lead.

===Fourth quarter===
After two punts by Kansas City and an interception at their own 11-yard line by Chiefs cornerback [[Willie Mitchell (American football)|Willie Mitchell]], midway through the fourth quarter, Starr completed a 25-yard pass to Dale and a 37-yard strike to McGee, moving the ball to the Chiefs' 18-yard line. Six plays later, Pitts scored his second touchdown of the game on a 1-yard run to close out the scoring, giving the Packers the 35–10 win. Also, in the fourth quarter, Chiefs defensive back [[Fred Williamson]], who had boasted about his "hammer" before the game, was knocked out when his head collided with Packers running back [[Donny Anderson]]'s knee, and then suffered a broken arm when Chiefs linebacker [[Sherrill Headrick]] fell on him.<ref name=Herskowitz/> Williamson had three tackles for the game.

Packers halfback [[Paul Hornung]] was the only Packer to not see any action. Lombardi had asked him in the fourth quarter if he wanted to go in, but Hornung declined, not wanting to aggravate a pinched nerve in his neck.<ref>{{Cite web |date=2012-02-02 |title=Kentuckian Recalls Super Bowl I |url=https://www.weku.org/sports/2012-02-02/kentuckian-recalls-super-bowl-i |access-date=2024-06-15 |website=WEKU |language=en}}</ref> McGee, who caught only four passes for 91 yards and one touchdown during the season, finished Super Bowl{{nbsp}}I with seven receptions for 138 yards and two touchdowns. After the game was over, a reporter asked Vince Lombardi if he thought Kansas City was a good team. Lombardi responded that though the Chiefs were an excellent, well-coached club, he thought several NFL teams such as Dallas were better.<ref name="Chicago Tribune">{{cite web|title=Best of AFL Inferior, Says Lombardi|url=http://archives.chicagotribune.com/1967/01/16/page/1/article/packers-win-super-bowl-35-10|work=Chicago Tribune|date=January 16, 1967|access-date=October 3, 2016|archive-date=October 6, 2016|archive-url=https://web.archive.org/web/20161006043823/http://archives.chicagotribune.com/1967/01/16/page/1/article/packers-win-super-bowl-35-10/|url-status=live}}</ref>
<!-- The Green Bay Packers were each paid a salary of $15,000 as the winning team. The Chiefs were paid $7,500 each.<ref>{{cite news|last1=Caldwell|first1=Dave|title=Winning Super Bowl All About the Ring|url=https://www.cnbc.com/2012/01/30/winning-super-bowl-all-about-the-ring.html|access-date=June 9, 2015|agency=CNBC|date=January 30, 2012}}</ref> -->

===Box score===
{{Americanfootballbox
| bg = #eee
| titlestyle = text-align:center;background-color:#000; color:#fff
| title = Super Bowl I: Green Bay Packers 35, Kansas City Chiefs 10
| Road = Chiefs (AFL)
| R1 = 0
| R2 = 10
| R3 = 0
| R4 = 0
| Home = '''Packers (NFL)'''
| H1 = 7
| H2 = 7
| H3 = 14
| H4 = 7
| stadium = [[Los Angeles Memorial Coliseum]], [[Los Angeles|Los Angeles, California]]
| date = January 15, 1967
| time = 1:15 p.m. [[Pacific Time Zone|PST]]
| weather = {{convert|72|°F|°C}}, sunny<ref>{{cite news |title=Super Bowl Game-Time Temperatures |url=http://www.profootballhof.com/news/super-bowl-game-time-temperatures/ |publisher=Pro Football Hall of Fame |access-date=June 24, 2018 |archive-date=March 7, 2018 |archive-url=https://web.archive.org/web/20180307202941/http://www.profootballhof.com/news/super-bowl-game-time-temperatures/ |url-status=live }}</ref>
}}
{{AmFootballScoreSummaryStart |VisitorName=KC |HomeName=GB |state=expanded}}
{{AmFootballScoreSummaryEntry |Quarter=1 |Time=6:04 |Team=GB |DrivePlays=6 |DriveLength=80 |DriveTime=3:06 |Type=RecTD |yards=37 |Receiver=[[Max McGee]] |QB=[[Bart Starr]] |kickresult=good |Kicker=[[Don Chandler]] |Visitor=0 |Home=7}}
{{AmFootballScoreSummaryEntry |Quarter=2 |Time=10:40 |Team=KC |DrivePlays=6 |DriveLength=66 |DriveTime=3:44 |Type=RecTD |yards=7 |Receiver=[[Curtis McClinton]] |QB=[[Len Dawson]] |kickresult=good |Kicker=[[Mike Mercer (American football)|Mike Mercer]] |Visitor=7 |Home=7}}
{{AmFootballScoreSummaryEntry |Quarter=2 |Time=4:37 |Team=GB |DrivePlays=13 |DriveLength=73 |DriveTime=6:03 |Type=RushTD |yards=14 |Runner=[[Jim Taylor (fullback)|Jim Taylor]] |kickresult=good |Kicker=Chandler |Visitor=7 |Home=14}}
{{AmFootballScoreSummaryEntry |Quarter=2 |Time=0:54 |Team=KC |DrivePlays=7 |DriveLength=50 |DriveTime=3:43 |Type=FG |yards=31 |Kicker=Mercer |Visitor=10 |Home=14}}
{{AmFootballScoreSummaryEntry |Quarter=3 |Time=12:33 |Team=GB |DrivePlays=1 |DriveLength=5 |DriveTime=0:09 |Type=RushTD |yards=5 |Runner=[[Elijah Pitts]] |kickresult=good |Kicker=Chandler |Visitor=10 |Home=21}}
{{AmFootballScoreSummaryEntry |Quarter=3 |Time=0:51 |Team=GB |DrivePlays=10 |DriveLength=56 |DriveTime=5:25 |Type=RecTD |yards=13 |Receiver=McGee |QB=Starr |kickresult=good |Kicker=Chandler |Visitor=10 |Home=28}}
{{AmFootballScoreSummaryEntry |Quarter=4 |Time=6:35 |Team=GB |DrivePlays=8 |DriveLength=80 |DriveTime=4:13 |Type=RushTD |yards=1 |Runner=Pitts |kickresult=good |Kicker=Chandler |Visitor=10 |Home=35}}
{{AmFootballScoreSummaryEnd |Visitor=10 |Home=35}}

==Final statistics==
Sources: [http://www.nfl.com/superbowl/history/boxscore/sbi NFL.com Super Bowl I], [https://www.pro-football-reference.com/play-index/play_finder.cgi?request=1&super_bowl=1&match=summary_all&year_min=1966&year_max=2016&team_id=gnb&opp_id=kan&quarter=1&quarter=2&quarter=3&quarter=4&quarter=5&tr_gtlt=lt&minutes=15&seconds=00&down=0&down=1&down=2&down=3&down=4&yg_gtlt=gt&is_first_down=-1&field_pos_min_field=team&field_pos_max_field=team&end_field_pos_min_field=team&end_field_pos_max_field=team&type=PASS&type=RUSH&type=PUNT&type=KOFF&type=ONSD&type=FG&type=XP&type=2PCR&type=2PCP&is_complete=-1&is_turnover=-1&turnover_type=interception&turnover_type=fumble&is_scoring=-1&score_type=touchdown&score_type=field_goal&score_type=safety&is_sack=-1&include_kneels=-1&no_play=0&order_by=yards Super Bowl Play Finder GB], [https://www.pro-football-reference.com/play-index/play_finder.cgi?request=1&super_bowl=1&match=summary_all&year_min=1966&year_max=2016&team_id=kan&opp_id=gnb&quarter=1&quarter=2&quarter=3&quarter=4&quarter=5&tr_gtlt=lt&minutes=15&seconds=00&down=0&down=1&down=2&down=3&down=4&yg_gtlt=gt&is_first_down=-1&field_pos_min_field=team&field_pos_max_field=team&end_field_pos_min_field=team&end_field_pos_max_field=team&type=PASS&type=RUSH&type=PUNT&type=KOFF&type=ONSD&type=FG&type=XP&type=2PCR&type=2PCP&is_complete=-1&is_turnover=-1&turnover_type=interception&turnover_type=fumble&is_scoring=-1&score_type=touchdown&score_type=field_goal&score_type=safety&is_sack=-1&include_kneels=-1&no_play=0&order_by=yards Super Bowl Play Finder KC]

===Statistical comparison===
{| class="wikitable"
!
!''' Kansas City Chiefs'''
!''' Green Bay Packers'''
|-
|First downs || 17 || 21
|-
|First downs rushing || 4 || 10
|-
|First downs passing || 12 || 11
|-
|First downs penalty || 1 || 0
|-
|Third down efficiency || 3/13 || 11/15
|-
|Fourth down efficiency || 0/0 || 0/0
|-
|Net yards rushing || 72 || 133
|-
|Rushing attempts || 19 || 34
|-
|Yards per rush || 3.8 || 3.9
|-
|Passing – completions/attempts || 17/32 || 16/24
|-
|Times sacked–total yards || 6–61 || 3–22
|-
|Interceptions thrown || 1 || 1
|-
|Net yards passing || 167 || 228
|-
|Total net yards || 239 || 361
|-
|Punt returns–total yards || 3–19 || 4–23
|-
|Kickoff returns–total yards || 6–130 || 3–65
|-
|Interceptions–total return yards || 1–0 || 1–50
|-
|Punts–average yardage || 7–45.3 || 4–43.3
|-
|Fumbles–lost || 1–0 || 1–0
|-
|Penalties–total yards || 4–26 || 4–40
|-
|Time of possession || 28:35 || 31:25
|-
|Turnovers || 1 || 1
|}

'''Note:''' According to [[NFL on NBC Radio|NBC Radio]] announcer [[Jim Simpson (sportscaster)|Jim Simpson]]'s report at halftime of the game, Kansas City led 11–9 in first downs at halftime, 181–164 in total yards, and 142–113 in passing yards (Green Bay led 51–39 in rushing yards). [[Bart Starr]] completed eight of 13 with no interceptions, while [[Len Dawson]] was 11 of 15 with no interceptions. Green Bay led 14–10 at halftime. Green Bay had the ball five times, although only for a minute or so on the last possession; they punted on their first possession, scored a touchdown on their second, punted on their third, scored a touchdown on their fourth, and had the ball when the half ended on their fifth. Kansas City had the ball four times – punting on their first possession, driving to a missed field goal on their second possession, scoring a touchdown on their third, and kicking a field goal on their fourth.

This means, in the second half, Green Bay led 12–6 in first downs, 197–58 in total yards, 115–25 in passing yards, and 82–33 in rushing yards (the Packers won the second half, 21–0). Starr and his late-game replacement, [[Zeke Bratkowski]], were eight for 11 with one interception; Dawson and his late-game replacement, [[Pete Beathard]], were just six for 17, also with one interception. Each team had the ball seven times in the second half, although Green Bay's first possession was just one play and their seventh possession was abbreviated because the game ended. Green Bay scored a touchdown on their first (one play) possession, punted on their second, scored a touchdown on their third, was intercepted at Kansas City's 15-yard line on their fourth (just Starr's fourth interception of the year), scored a touchdown on their fifth, punted on their sixth, and had the ball when the game ended on their seventh possession. Kansas City was intercepted on their first possession – Wood's return to the five set up Pitts' touchdown which made the score 21–10 – and then punted on each of their next six possessions.

===Individual statistics===
{{col-float|width=48%}}
{| class="wikitable"
|-
! colspan="6" style="{{NFLPrimaryStyle|Kansas City Chiefs|year=1966|border=2}};"|Chiefs passing
|-
! 
!C/ATT<sup>1</sup>
!Yds
!TD
!INT
!Rating
|-
|[[Len Dawson]]
|16/27
|211
|1
|1
|80.9
|-
|[[Pete Beathard]]
|1/5
|17
|0
|0
|41.3
|-
! colspan="6" style="{{NFLPrimaryStyle|Kansas City Chiefs|year=1966|border=2}};"|Chiefs rushing
|-
! 
!Car<sup>2</sup>
!Yds
!TD
!LG<sup>3</sup>
!Yds/Car
|-
|Len Dawson
|3
|24
|0
|15
|8.00
|-
|[[Mike Garrett]]
|6
|17
|0
|9
|2.83
|-
|[[Curtis McClinton]]
|6
|16
|0
|6
|2.67
|-
|Pete Beathard
|1
|14
|0
|14
|14.00
|-
|[[Bert Coan]]
|3
|1
|0
|3
|0.33
|-
! colspan="6" style="{{NFLPrimaryStyle|Kansas City Chiefs|year=1966|border=2}};"|Chiefs receiving
|-
!
!Rec<sup>4</sup>
!Yds
!TD
!LG<sup>3</sup>
!Target<sup>5</sup>
|-
|[[Chris Burford]]
|4
|67
|0
|27
|10
|-
|[[Otis Taylor (American football)|Otis Taylor]]
|4 
|57 
|0 
|31
|9
|-
|Mike Garrett 
|3 
|28 
|0 
|17
|5
|-
|Curtis McClinton
|2
|34
|1
|27
|2
|-
|[[Fred Arbanas]]
|2
|30
|0
|18
|3
|-
|Reg Carolan
|1
|7
|0
|7
|1
|-
|Bert Coan
|1
|5
|0
|5
|1
|}
{{col-float-break|width=48%}}
{| class="wikitable"
|-
! colspan="6" style="{{NFLPrimaryStyle|Green Bay Packers|border=2}};"|Packers passing
|-
!
!C/ATT<sup>1</sup>
!Yds
!TD
!INT
!Rating
|-
|[[Bart Starr]]
|16/23
|250
|2
|1
|116.2
|-
|[[Zeke Bratkowski]]
|0/1
|0
|0
|0
|39.6
|-
! colspan="6" style="{{NFLPrimaryStyle|Green Bay Packers|border=2}};"|Packers rushing
|-
!
!Car<sup>2</sup>
!Yds
!TD
!LG<sup>3</sup>
!Yds/Car
|-
|[[Jim Taylor (fullback)|Jim Taylor]]
|17
|56
|1
|14
|3.29
|-
|[[Elijah Pitts]]
|11 
|45 
|2 
|12
|4.09
|-
|[[Donny Anderson]]
|4
|30
|0
|13
|7.50
|-
|[[Jim Grabowski]]
|2
|2
|0
|2
|1.00
|-
! colspan="6" style="{{NFLPrimaryStyle|Green Bay Packers|border=2}};"|Packers receiving
|-
!
!Rec<sup>4</sup>
!Yds
!TD
!LG<sup>3</sup>
!Target<sup>5</sup>
|-
|[[Max McGee]]
|7
|138
|2
|37
|10
|-
|[[Carroll Dale]]
|4 
|59 
|0 
|25
|8
|-
|Elijah Pitts
|2
|32
|0
|22
|3
|-
|[[Marv Fleming]]
|2
|22
|0
|11
|2
|-
|Jim Taylor
|1
| −1
|0
| −1
|1
|}
{{col-float-end}}

<sup>1</sup>Completions/attempts
<sup>2</sup>Carries
<sup>3</sup>Long gain
<sup>4</sup>Receptions
<sup>5</sup>Times targeted

===Records established===
Because this was the first Super Bowl, a new record was set in every category. All categories are listed in the 2016 NFL Fact book.<ref name="Factbook" /> The following records were set in Super Bowl{{nbsp}}I, according to the official NFL.com boxscore<ref name="boxscore" /> and the Pro-Football-Reference.com game summary.<ref name="Stats" /> <br/>Some records have to meet NFL minimum number of attempts to be recognized.<ref name="Factbook">{{cite web | url=http://www.nfl.com/static/content/public/photo/2015/07/21/0ap3000000502939.pdf | title=2016 NFL Factbook | publisher=NFL | access-date=November 7, 2016 | archive-date=November 6, 2015 | archive-url=https://web.archive.org/web/20151106030504/http://www.nfl.com/static/content/public/photo/2015/07/21/0ap3000000502939.pdf | url-status=live }}</ref> The minimums are shown (in parentheses).
 
{| class="wikitable"
!colspan=3|Player records established<ref name="Stats">{{Cite web |title=Super Bowl I - Kansas City Chiefs vs. Green Bay Packers - January 15th, 1967 |url=https://www.pro-football-reference.com/boxscores/196701150gnb.htm |url-status=live |archive-url=https://web.archive.org/web/20161103014728/http://www.pro-football-reference.com/boxscores/196701150gnb.htm |archive-date=November 3, 2016 |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en}}</ref>
|-
| Most points scored, game || 12 || rowspan=4|[[Max McGee]]<br />[[Elijah Pitts]]<br />(Green Bay) 
|-
| Most points scored, career || 12
|-
| Most touchdowns, game || 2
|- style="border-bottom: 2px solid gray"
| Most touchdowns, career || 2
|- style="border-bottom: 2px solid gray"
| Longest scoring play || 37-yard pass || Max McGee
|-
! colspan=3|Passing records
|-
| Most attempts, game || 27 || rowspan=2|[[Len Dawson]]<br />(Kansas City)
|- style="border-bottom: 2px solid gray"
| Most attempts, career || 27
|-
| Most completions, game || 16 || rowspan=4|Len Dawson<br />(Kansas City)<br />[[Bart Starr]]<br />(Green Bay)
|-
| Most completions, career || 16
|-
| Most interceptions thrown, game || 1
|- style="border-bottom: 2px solid gray"
| Most interceptions thrown, career|| 1
|-
| Highest passer rating, game || 116.2 || rowspan=8|Bart Starr
|-
| Highest completion percentage,<br/>game, (20 attempts) || 69.6%
|-
| Most passing yards, game || 250 yards
|-
| Most passing yards, career || 250 yards
|-
| Longest pass || 37 yards
|-
| Highest average gain,<br />game (20 attempts) || 10.87 yards (23–250)
|-
| Most touchdown passes, game || 2
|- style="border-bottom: 2px solid gray"
| Most touchdown passes, career || 2
|-
! colspan=3|Rushing records
|-
| Most yards, game || 56 yards || rowspan=5|[[Jim Taylor (fullback)|Jim Taylor]]<br />(Green Bay)
|-
| Most yards, career || 56 yards
|-
| Most attempts, game || 17
|-
| Most attempts, career || 17
|- style="border-bottom: 2px solid gray"
| Longest Touchdown Run || 14 yards
|-
| Longest run from scrimmage || 15 yards || rowspan=2|Len Dawson
|- style="border-bottom: 2px solid gray"
| Most rushing yards, game, quarterback || 24 yards
|-
| Most touchdowns, game || 2 || rowspan=3|Elijah Pitts
|-
| Most touchdowns, career || 2
|- style="border-bottom: 2px solid gray"
| Highest average gain,<br />game (10 attempts)|| 4.0 yards (11–45)
|-
! colspan=3|Receiving records
|-
| Most yards, game || 138 yards || rowspan=9|Max McGee
|-
| Most yards, career || 138 yards
|-
| Most receptions, game || 7
|-
| Most receptions, career || 7
|-
| Longest reception || 37 yards
|-
| Longest touchdown reception || 37 yards
|-
| Highest average gain,<br />game (3 receptions) || 19.7 yards (7–138)
|-
| Most touchdowns, game || 2
|- style="border-bottom: 2px solid gray"
| Most touchdowns, career || 2
|-
! colspan=3|Combined yardage records <sup>†</sup>
|-
| Most attempts, game || 18 || rowspan=2|Jim Taylor
|- style="border-bottom: 2px solid gray"
| Most Attempts, career || 18
|-
| Most yards gained, game || 138 || rowspan=2|Max McGee
|- style="border-bottom: 2px solid gray"
| Most yards gained, career || 138
|-
! colspan=3|Fumbles
|-
| Most fumbles, game || 1 || rowspan=2|[[Jim Grabowski]]<br />(Green Bay)<br/>[[Curtis McClinton]]<br />(Kansas City)
|-
| Most fumbles, career || 1
|-
! colspan=3|Defense
|-
| Most interceptions, game || 1 || rowspan=2|[[Willie Wood (American football)|Willie Wood]] <br />(Green Bay)<br />[[Willie Mitchell (American football)|Willie Mitchell]]<br />(Kansas City)
|- style="border-bottom: 2px solid gray"
| Most interceptions, career || 1
|-
| Most interception yards gained, game || 50 yards || rowspan=3|Willie Wood
|-
| Most interception yards gained, career || 50 yards
|- style="border-bottom: 2px solid gray"
| Longest interception return || 50 yards
|-
| Most sacks, game <sup>‡</sup> || 1.5 || rowspan=2|[[Henry Jordan]]<br />(Green Bay)<br />[[Willie Davis (defensive end)|Willie Davis]]<br />(Green Bay)
|- style="border-bottom: 2px solid gray"
| Most sacks, career <sup>‡</sup>|| 1.5
|-
! colspan=3|Special Teams
|-
| Longest kickoff return || 31 yards || rowspan=7|[[Bert Coan]]<br />(Kansas City)
|-
| Most kickoff returns, game || 4
|-
| Most kickoff returns, career || 4
|-
| Most kickoff return yards, game || 87 yards
|-
| Most kickoff return yards, career || 87 yards
|-
| Highest kickoff return average,<br />game (3 returns) || 21.8 yards (4–87)
|- style="border-bottom: 2px solid gray"
| Highest kickoff return average,<br />career (4 returns) || 21.8 yards (4–87)
|-
| Longest punt || 61 yards || rowspan=4|[[Jerrel Wilson]]<br />(Kansas City)
|-
| Most punts, game || 7
|-
| Most punts, career || 7
|- style="border-bottom: 2px solid gray"
| Highest punting average, game (4 punts) || 43.3<br />(7–317)
|-
| Most punt returns, game || 3 || rowspan=6|[[Donny Anderson]]<br />(Green Bay)
|-
| Most punt returns, career || 3
|-
| Most punt return yards gained, game || 25
|-
| Most punt return yards gained, career || 25
|-
| Longest punt return || 15
|- style="border-bottom: 2px solid gray"
| Highest average, punt return<br />yardage, game (3 returns)|| 8.3 yards (3–25)
|-
| Most field goals attempted, game || 2 || rowspan=5|[[Mike Mercer (American football)|Mike Mercer]]<br />(Kansas City)
|-
| Most field goals attempted, career || 2
|-
| Most field goals made, game || 1
|-
| Most field goals made, career || 1
|- style="border-bottom: 2px solid gray"
| Longest field goal || 31
|-
| Most (one point) extra points, game || 5 || style="border-bottom: 2px solid gray" rowspan=2|[[Don Chandler]]<br />(Green Bay)
|- style="border-bottom: 2px solid gray"
| Most (one point) extra points, career || 5
|}
* † This category includes rushing, receiving, interception returns, punt returns, kickoff returns, and fumble returns.<ref>{{cite web |url=http://www.nfl.com/superbowl/records/superbowls/player/combined |title=Super Bowl definitiona |website=[[NFL.com]] |access-date=November 6, 2016 |archive-date=May 4, 2018 |archive-url=https://web.archive.org/web/20180504102907/http://www.nfl.com/superbowl/records/superbowls/player/combined |url-status=live }}</ref>
* ‡ Sacks an official statistic since Super Bowl XVII by the NFL. Sacks are listed as "Tackled Attempting to Pass" in the official NFL box score for Super Bowl{{nbsp}}I.<ref name="boxscore">{{cite web | url=http://www.nfl.com/superbowl/history/boxscore/sbi | title=Super Bowl I boxscore | work=NFL.com | access-date=November 7, 2016 | archive-date=February 22, 2018 | archive-url=https://web.archive.org/web/20180222184933/http://www.nfl.com/superbowl/history/boxscore/sbi | url-status=live }}</ref><ref name="Historys">{{cite web|url=https://www.pro-football-reference.com/super-bowl/|title=Super Bowl History|publisher=Sports Reference|work=[[Pro Football Reference]]|access-date=December 6, 2012|archive-date=December 20, 2012|archive-url=https://web.archive.org/web/20121220023426/http://www.pro-football-reference.com/super-bowl/|url-status=live}}</ref>

{{col-float|width=50%}}
{| class="wikitable"
|-
!colspan=3|Team records established<ref name="Stats" />
|- 
| Most Super Bowl appearances || 1 || [[Green Bay Packers|Packers]]<br/>[[Kansas City Chiefs|Chiefs]]
|-
| Most Super Bowl victories || 1 || Packers
|-
| Most Super Bowl losses || 1 || Chiefs
|-
| Super Bowl win with <br/>no home playoff games || 2 games || Packers
|-
! colspan=3|Points
|-
| Most points, game || 35 || Packers
|-
| Fewest points, game || 10 || Chiefs
|-
| Largest margin of victory || 25 points || rowspan="5"|Packers
|-
| Most points scored, first half || 14
|-
| Most points scored, second half || 21
|-
| Most points scored in <br/>any quarter of play || 14 (3rd)
|- style="border-bottom: 2px solid gray"
| Most points, first quarter || 7
|- style="border-bottom: 2px solid gray"
| Most points, second quarter || 10 || Chiefs
|-
| Most points, third quarter || 14 || rowspan=5|Packers
|-
| Most points, fourth-quarter || 7
|-
| Largest lead, end of first quarter || 7 points
|-
| Largest halftime margin || 4 points
|- style="border-bottom: 2px solid gray"
| Largest lead, end of 3rd quarter || 18 points
|-
| Fewest points, first half || 10 || rowspan=2|Chiefs
|- style="border-bottom: 2px solid gray"
| Fewest points, second half || 0
|-
! colspan=3|Touchdowns, [[Point after touchdown|PAT]]s, field goals
|-
| Most touchdowns, game || 5 || Packers
|-
| Fewest touchdowns, game || 1 || Chiefs
|-
| Longest touchdown scoring drive || 80 yards || Packers
|-
| Most (one point) PATs || 5 || Packers
|-
| Most field goals attempted || 2 || Chiefs
|-
| Most field goals made || 1 || Chiefs
|-
! colspan=3|Net yards
|-
| Most net yards,<br />rushing and passing || 361 || Packers
|-
| Fewest net yards, <br/>rushing and passing || 239 || Chiefs
|-
! colspan=3|Rushing
|-
| Most rushing attempts || 34 || Packers
|-
| Fewest rushing attempts || 19 || Chiefs
|-
| Most rushing yards (net)|| 133 || Packers
|-
| Fewest rushing yards (net) || 72 || Chiefs
|-
| Highest average gain<br />per rush attempt || 3.9 yards || Packers<br />(133–34)
|-
| Lowest average gain<br/> per rush attempt || 3.8 yards || Chiefs<br />(72–19) 
|-
| Most rushing touchdowns || 3 || Packers
|-
| Fewest rushing touchdowns || 0 || Chiefs
|-
! colspan=3|Passing
|-
| Most passing attempts || 32 || Chiefs
|-
|Fewest passing attempts || 23 || Packers
|-
|Most passes completed || 17 || Chiefs
|-
|Fewest passes completed || 16 || Packers
|-
|Highest completion percentage<br/> (20 attempts) || 69.6% || Packers<br/> (16–23)
|-
|Lowest completion percentage<br/>(20 attempts)|| 53.1% ||Chiefs <br/>(17–32)
|-
|Most yards passing (net) || 228 || Packers
|-
|Fewest yards passing (net) || 167 || Chiefs
|-
|Highest average yards gained <br/>per pass attempt || 9.9 yards || Packers<br/>(228–23)
|-
|Lowest average yards gained <br/>per pass attempt || 5.2 yards || Chiefs<br/>(167–32)
|-
|Most times intercepted|| 1 || Packers <br/> Chiefs
|-
|Most times sacked || 6 || Chiefs
|-
|Fewest times sacked || 3 || Packers
|-
|Most passing touchdowns|| 2 || Packers
|-
|Fewest passing touchdowns || 1 || Chiefs
|-
!colspan=3|First Downs
|-
|Most first downs|| 21 || Packers
|-
|Fewest first downs || 17 || Chiefs
|-
|Most first downs rushing|| 10 || Packers
|-
|Fewest first downs rushing || 4 || Chiefs
|-
|Most first downs, passing|| 12 || Chiefs
|-
|Fewest first downs passing || 11 || Packers
|-
|Most first downs, penalty|| 1 || Chiefs
|-
|Fewest first downs penalty || 0 || Packers
|-
!colspan=3|Defense
|-
|Most Interceptions by|| 1 || Packers <br/> Chiefs
|-
|Most yards gained by <br/>interception return || 50 yards || Packers
|-
|Most sacks, game || 6 || Packers
|-
|Fewest sacks, game || 3 || Chiefs
|-
|Fewest yards allowed || 239 || Packers
|-
|Most yards allowed || 358 || Chiefs
|-
|Most yards allowed in a win || 239 || Packers
|-
!colspan=3|Fumbles
|-
|Most fumbles, game || 1 || rowspan=3|Packers <br />Chiefs
|-
|Most fumbles lost, game || 0
|-
|Most fumbles recovered, game || 1
|-
!colspan=3|Turnovers
|-
|Most turnovers, game || 1 || rowspan=2|Packers<br />Chiefs
|-
|Fewest turnovers, game || 1
|-
!colspan=3|Kickoff returns
|-
|Most kickoff returns, game || 6 || Chiefs
|-
|Fewest kickoff returns, game || 3 || Packers
|-
|Most yards gained, game || 130 || Chiefs
|-
|Fewest yards gained, game || 65 || Packers
|-
|Highest average gain,<br/> game (3 returns)|| 21.7 yards || Packers (65–3)<br/> Chiefs (130–6)
|-
!colspan=3|Punting
|-
|Most punts, game || 7 || Chiefs
|-
|Fewest punts, game || 4 || Packers
|-
|Highest average, <br/>game (4 punts) || 45.3 yards || Chiefs
|-
!colspan=3|Punt returns 
|-
|Most punt returns, game || 4 || Packers 
|-
|Fewest punt returns, game || 3 || Chiefs
|-
|Most yards gained, game || 23 || Packers
|-
|Fewest yards gained, game || 19 || Chiefs
|-
|Highest average return yardage,<br/> game (3 returns)|| 6.3 yards || Chiefs <br/>(19–3)
|-
!colspan=3|Penalties
|-
|Most penalties, game || 4 || Packers<br />Chiefs
|-
|Most yards penalized, game || 40 || Packers
|-
|Fewest yards penalized, game || 26 || Chiefs
|}

Turnovers are defined as the number of times losing the ball on interceptions and fumbles.

{{col-float-break|width=50%}}

{| class="wikitable"
|-
!colspan=4|Records established, both team totals<ref name="Stats" />
|-
! !!Total !!Green<br/> Bay!!Kansas<br/> City
|-
!colspan=4|Points, both teams 
|- align=center
|align=left| Most points || 45 || 35 || 10
|- align=center
|align=left|Most points scored, first half || 24 || 14 || 10
|- align=center
|align=left| Most points scored, second half || 21 || 21 || 0
|- align=center
|align=left| Most points, first quarter || 7 || 7 || 0
|- align=center
|align=left| Most points, second quarter || 17 || 7 || 10
|- align=center
|align=left| Most points, third quarter || 14 || 14 || 0
|- align=center
|align=left| Most points, fourth quarter || 7 || 7 || 0
|-
!colspan=4|Touchdowns, [[Point after touchdown|PAT]]s, field goals, both teams
|- align=center
|align=left| Most touchdowns || 6 || 5 || 1
|- align=center
|align=left| Most (one point) PATs || 6 || (5–5) || (1–1)
|- align=center
|align=left| Most field goals attempted || 2 || 0 || 2
|- align=center
|align=left| Most field goals made || 1 || 0 || 1
|-
!colspan=4|Net yards, both teams
|- align=center
|align=left|Most net yards,<br/> rushing and passing || 600 || 361 || 239
|-
!colspan=4|Rushing, both teams
|- align=center
|align=left| Most rushing attempts || 53 || 34 || 19
|- align=center
|align=left| Most rushing yards (net) || 205 || 133 || 72
|- align=center
|align=left| Most rushing touchdowns || 3 || 3 || 0
|-
!colspan=4|Passing, both teams
|- align=center
|align=left| Most passing attempts || 55 || 23 || 32
|- align=center
|align=left| Most passes completed || 33 || 16 || 17
|- align=center
|align=left| Most passing yards (net) || 395 || 228 || 167
|- align=center
|align=left| Most times sacked || 9 || 3 || 6 
|- align=center
|align=left| Most times intercepted || 2 || 1 || 1 
|- align=center
|align=left| Most passing touchdowns || 3 || 2 || 1
|-
!colspan=4|First downs, both teams
|- align=center
|align=left| Most first downs || 38 || 21 || 17
|- align=center
|align=left| Most first downs rushing || 14 || 10 || 4
|- align=center
|align=left| Most first downs, passing || 23 || 11 || 12
|- align=center
|align=left| Most first downs, penalty || 1 || 0 || 1
|-
!colspan=4|Defense, both teams
|- align=center
|align=left| Most interceptions by || 2 || 1 || 1 
|- align=center
|align=left| Most yards gained by <br/>interception return || 50 || 50 || 0
|- align=center
|align=left|Most sacks, game || 9 || 6 || 3
|-
!colspan=4|Fumbles, both teams
|- align=center
|align=left| Most fumbles|| 2 || 1 || 1
|- align=center
|align=left| Most fumbles lost|| 0 || 0 || 0
|-
!colspan=4|Turnovers, both teams
|- align=center
|align=left|Most Turnovers|| 2 ||1 || 1 
|-
!colspan=4|Kickoff returns, both teams 
|- align=center
|align=left| Most kickoff returns|| 9 || 3 || 6 
|- align=center
|align=left| Most yards gained || 195 || 65 || 130
|-
!colspan=4|Punting, both teams
|- align=center
|align=left| Most punts, game || 11 || 4 || 7
|-
!colspan=4|Punt returns, both teams
|- align=center
|align=left|Most punt returns, game || 7 || 4 || 3
|- align=center
|align=left|Most yards gained, game || 42 || 23 || 19
|-
!colspan=4|Penalties, both teams
|- align=center
|align=left|Most penalties, game || 8 || 4 || 4
|- align=center
|align=left|Most yards penalized || 66 || 40 || 26
|}
{{col-float-end}}

==Starting lineups==
<!----PLEASE DO NOT CHANGE THE TERMINOLOGY USED FOR THE POSITIONS IN THIS SECTION. IT IS A MATTER OF HISTORICAL RECORD AND IN MANY CASES POSITIONS LIKE FLANKER AND SPLIT END ARE DIFFERENT IN SUBSTANTIAL WAYS FROM WIDE RECEIVER. --> 
Source:<ref>Neft, David S., Cohen, Richard M., and Korch, Rick. ''The Complete History of Professional Football from 1892 to the Present.'' 1994 {{ISBN|0-312-11435-4}}</ref>

{{hilite|Hall of Fame ‡|#FFCC00}}

{| class="wikitable"
|-
! style="width:200px" style="{{NFLPrimaryStyle|Kansas City Chiefs|year=1966|border=2}};" | Kansas City !! Position !! style="width:200px" style="{{NFLPrimaryStyle|Green Bay Packers|border=2}};" | Green Bay
|-
| colspan="3" style="text-align:center;" | '''Offense'''
|-
| [[Chris Burford]] || style="text-align:center;" | SE || [[Carroll Dale]]
|-
| [[Jim Tyrer]] || style="text-align:center;" | LT || [[Bob Skoronski]]
|-
| [[Ed Budde]] || style="text-align:center;" | LG || [[Fred Thurston|Fuzzy Thurston]]
|-
| [[Wayne Frazier]] || style="text-align:center;" | C || [[Bill Curry]]
|-
| [[Curt Merz]] || style="text-align:center;" | RG || style="background:#fc0;"| [[Jerry Kramer]] ‡
|-
| [[Dave Hill (American football)|Dave Hill]] || style="text-align:center;" | RT || style="background:#fc0;"| [[Forrest Gregg]] ‡
|-
| [[Fred Arbanas]] || style="text-align:center;" | TE || [[Marv Fleming]]
|-
| [[Otis Taylor (American football)|Otis Taylor]] || style="text-align:center;" | FL || [[Boyd Dowler]]
|-
| style="background:#fc0;"| [[Len Dawson]] ‡ || style="text-align:center;" | QB || style="background:#fc0;"| [[Bart Starr]] ‡
|-
| [[Mike Garrett]] || style="text-align:center;" | HB || [[Elijah Pitts]]
|-
| [[Curtis McClinton]] || style="text-align:center;" | FB || style="background:#fc0;"| [[Jim Taylor (fullback)|Jim Taylor]] ‡
|-
| colspan="3" style="text-align:center;" | '''Defense'''
|-
| [[Jerry Mays (defensive lineman)|Jerry Mays]] || style="text-align:center;" | LE || style="background:#fc0;"| [[Willie Davis (defensive end)|Willie Davis]]‡
|-
| [[Andy Rice]] || style="text-align:center;" | LT || [[Ron Kostelnik]]
|-
| style="background:#fc0;"| [[Buck Buchanan]] ‡ || style="text-align:center;" | RT || style="background:#fc0;"| [[Henry Jordan]] ‡
|-
| [[Chuck Hurston]] || style="text-align:center;" | RE || [[Lionel Aldridge]]
|-
| style="background:#fc0;"| [[Bobby Bell]] ‡ || style="text-align:center;" | LLB || style="background:#fc0;"| [[Dave Robinson (American football)|Dave Robinson]] ‡
|-
| [[Sherrill Headrick]] || style="text-align:center;" | MLB || style="background:#fc0;"| [[Ray Nitschke]] ‡
|-
| [[E. J. Holub]] || style="text-align:center;" | RLB || [[Lee Roy Caffey]]
|-
| [[Fred Williamson]] || style="text-align:center;" | LCB || style="background:#fc0;"| [[Herb Adderley]] ‡
|-
| [[Willie Mitchell (American football)|Willie Mitchell]] || style="text-align:center;" | RCB || [[Bob Jeter]]
|-
| [[Bobby Hunt (American football)|Bobby Hunt]] || style="text-align:center;" | LS || [[Tom Brown (defensive back)|Tom Brown]]
|-
| style="background:#fc0;"| [[Johnny Robinson (safety)|Johnny Robinson]]‡ || style="text-align:center;" | RS || style="background:#fc0;"| [[Willie Wood (American football)|Willie Wood]] ‡
|}

==Officials==
{{col-begin}}{{col-break}}
* '''Referee:''' [[Norm Schachter]] (NFL)
* '''Umpire:''' George Young (AFL)
* '''Head linesman:''' [[Bernie Ulman]] (NFL)
* '''Line judge:''' Al Sabato (AFL)
* '''Back judge:''' Jack Reader (AFL)
* '''Field judge:''' Mike Lisetski (NFL)
{{col-break|gap=4em}}
* Alternate referee: [[Art McNally]] (NFL)
* Alternate umpire: Paul Trepinski (AFL)
* Alternate head linesman: [[Burl Toler]] (NFL)
* Alternate line judge: Harry Kessel (AFL)
* Alternate back judge: Charley Musser (AFL)
* Alternate field judge: [[Herm Rohrig|Herman Rohrig]] (NFL)
{{col-end}}
{{small|Source:}}<ref name=loffic>{{cite news |url=http://archives.chicagotribune.com/1967/01/15/page/56/article/list-officials-for-big-pro-game-today |work=Chicago Tribune |agency=Associated Press |title=List officials for big pro game today |date=January 15, 1967 |page=2, sec. 2 |access-date=May 16, 2017 |archive-date=May 2, 2021 |archive-url=https://web.archive.org/web/20210502034717/https://chicagotribune.newspapers.com/ |url-status=live }}</ref><ref>{{cite web|url=https://www.newspapers.com/newspage/84946893/|title=Super Bowl Officials|page=56|date=January 15, 1967|website=The Terre-Haute Tribune|location=Terre Haute, Indiana|access-date=January 29, 2017|url-access=subscription|archive-date=February 2, 2017|archive-url=https://web.archive.org/web/20170202063303/https://www.newspapers.com/newspage/84946893/|url-status=live}}</ref>

Note: A six-official system was used by the NFL from {{nfly|1965}} through the {{nfly|1977}} season.

Since officials from the NFL and AFL wore different uniform designs, a "neutral" uniform was designed for this game. These uniforms had the familiar black and white stripes, but the sleeves were all black with the official's uniform number. This design was also worn in [[Super Bowl II]], but was discontinued after that game when AFL officials began wearing uniforms identical to those of the NFL during the [[1968 American Football League season|1968 season]], in anticipation of the [[AFL–NFL merger]] in {{nfly|1970}}.<ref>{{cite web|title=American Football League: On-Field Officials|url=http://www.remembertheafl.com/AFLOnFieldOfficials.htm|website=remembertheafl.com|access-date=June 9, 2015|archive-date=July 2, 2015|archive-url=https://web.archive.org/web/20150702161537/http://www.remembertheafl.com/AFLOnFieldOfficials.htm|url-status=live}}</ref><ref>{{cite web|last1=Brulia|first1=Tim|title=Super Bowl Trivia Answers|url=http://nfluniforms.blogspot.com/2012/02/super-bowl-trivia-answers.html|website=The Gridiron Uniform Database|access-date=June 9, 2015|date=February 2012|archive-date=June 10, 2015|archive-url=https://web.archive.org/web/20150610030803/http://nfluniforms.blogspot.com/2012/02/super-bowl-trivia-answers.html|url-status=live}}</ref>

==See also==
* [[1966 NFL season]]
* [[1966 AFL season]]
* [[American Football League playoffs]]

==References==
{{Reflist|30em}}

==External links==
{{sister project links|auto=yes}}
* [http://www.superbowl.com/ Super Bowl official website]
* {{cite book | title=2006 NFL Record and Fact Book | date=July 25, 2006 | publisher=Time Inc. Home Entertainment | isbn=1-933405-32-5 | url-access=registration | url=https://archive.org/details/2006nflrecordfac00edit }}
* {{cite book | title=Total Football II: The Official Encyclopedia of the National Football League | date=July 25, 2006 | publisher=[[HarperCollins]] | isbn=1-933405-32-5 | url-access=registration | url=https://archive.org/details/2006nflrecordfac00edit }}
* {{cite book | title=The Official NFL Encyclopedia Pro Football | year=1982 | publisher=NAL Books | isbn=0-453-00431-8}}
* {{cite book | title=The Sporting News Complete Super Bowl Book 1995 | isbn=0-89204-523-X| publisher=Sporting News| date=February 1995}}
* https://www.pro-football-reference.com – Large online database of NFL data and statistics
* [https://www.usatoday.com/sports/football/super/superbowl-plays.htm Super Bowl play-by-plays] from ''[[USA Today]]'' (Last accessed February 5, 2006)
* [http://www.sportsnetwork.com/default.asp?c=sportsnetwork&page=nfl/superbowl/2005/superbowl-alltime-odds.htm All-Time Super Bowl Odds]{{dead link|date=October 2017 |bot=InternetArchiveBot |fix-attempted=yes }} from The Sports Network (Last accessed October 16, 2005)
* [https://radiotapes.com/sports-airchecks/#SB1 Opening of CBS Radio's coverage] as recorded from WCCO (AM) in Minneapolis
* [https://www.pro-football-reference.com/boxscores/196701150gnb.htm Super Bowl I Box Score] at [[Pro Football Reference]]

{{Super Bowl}}
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