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{{Use Canadian English|date=April 2023}}
{{Use mdy dates|date=June 2024}}
{{Short description|Canadian toy and entertainment company}}
{{About|the Canadian toy and entertainment company|the arcade game|Spinmaster}}
{{Promotional tone|date=June 2024}}
{{Infobox company
| name = Spin Master Corp.
| logo = Spin Master logo.png
| logo_size = 
| logo_caption = Logo used since 2012
| type = [[Public company|Public]]
| traded_as = {{tsx|TOY}}
| former_name = Spin Master Toys (1994–2001)
| foundation = {{start date and age|1994|03|26}}
| founder = [[Ronnen Harary]]<br />[[Anton Rabie]]<br />Ben Varadi
| location = {{nowrap|225 [[King Street (Toronto)|King Street W.]], Suite 200}}<br />[[Toronto]], [[Ontario]], Canada
| area_served = Worldwide
| industry = [[Toy industry|Toys]] and [[Entertainment industry|entertainment]]
| owners = Ronnen Harary<br />Anton Rabie<br />(98% voting power)
| num_employees = 2,000+ (December 2021)<ref name=SpinMasterPreliminary2021>{{cite press release|url=https://www.newswire.ca/news-releases/spin-master-reports-preliminary-2021-and-q4-2021-revenue-820952516.html|title=Spin Master Reports Preliminary 2021 and Q4 2021 Revenue|date=February 1, 2022}}</ref>
| key_people = Max Rangel ([[Chief executive officer|CEO]], 2021–present)
| brands = {{plainlist|
* ''[[Paw Patrol]]''
* ''[[Abby Hatcher]]''
* [[Air Hogs]]
* ''[[Bakugan]]''
* [[Hatchimals]]
* [[Meccano]]
* ''[[Mighty Express]]''
* [[Rubik's Cube]]
* [[Tech Deck]]
* ''Toca Life''
* Vida the Vet
* ''[[Unicorn Academy]]''
}}
| divisions = Spin Master Games<br />Spin Master Entertainment<br />Spin Master Digital Games<br />Spin Master Studios (USA)<br />Spin Master Inc. (USA)
| subsid = Swimways Corporation<ref>{{Cite web|url=http://www.swimways.com/swimways.aspx|title = Swimways International}}</ref><br />Marbles<ref>{{cite news|url=https://www.chicagotribune.com/business/ct-spin-master-buys-marbles-brain-store-0502-biz-20170501-story.html|title=Hatchimal maker buys Marbles: The Brain Store|work=[[The Chicago Tribune]]|date=May 1, 2017|author=Zumbach, Lauren|access-date=February 12, 2018}}</ref><br />Cardinal Industries<br /> Editrice Giochi<br />[[Toca Boca]]<ref>{{cite news|url=http://kidscreen.com/2017/07/10/toca-boca-moves-into-consumer-products/|work=[[Kidscreen]]|title=Toca Boca moves into consumer products|date=July 10, 2017|quote=Toca Boca’s move also falls in line with subsidiary Sago Mini (which was also part of Spin Master’s acquisition last April).|access-date=February 12, 2018}}</ref><br />[[Perplexus]]<ref>{{Cite web|url=http://kidscreen.com/2017/12/04/spin-master-grows-games-segment-with-perplexus-buy/|title = Spin Master grows games segment with Perplexus buy}}</ref><br />[[Gund]]<ref name=SpinMasterrevenuesup30%>{{cite news|url=http://business.financialpost.com/pmn/business-pmn/spin-master-revenue-increases-30-in-latest-quarter-profits-significantly-up|title=Spin Master revenue increases 30% in latest quarter, profits significantly up|agency=[[The Canadian Press]]|work=[[Financial Post]]|date=March 7, 2018}}</ref><br />Nördlight<ref>{{cite web|title=Spin Master acquires digital gaming studio|url=https://kidscreen.com/2022/08/10/spin-master-acquires-digital-gaming-studio/|website=Kidscreen|first=Ryan|last=Tuchow|date=August 10, 2022|access-date=July 11, 2023}}</ref><br/>[[Melissa & Doug]]
| revenue = $2.042 billion (2021)<ref>{{cite press release |date=February 1, 2022 |title= Spin Master Reports Preliminary 2021 and Q4 2021 Revenue|url= https://www.newswire.ca/news-releases/spin-master-reports-preliminary-2021-and-q4-2021-revenue-820952516.html|location= Toronto|publisher= Spin Master|via= PR Newswire|access-date= February 11, 2022}}</ref>
| homepage = [https://www.spinmaster.com Spinmaster.com]
}}
'''Spin Master Corp.''' (formerly known as '''Spin Master Toys''') is a [[Canada|Canadian]] [[multinational corporation|multinational]] toy and entertainment company. Spin Master employs over 1,600 people globally with offices in [[Australia]], Canada, [[China]], [[France]], [[Germany]], [[Hong Kong]], [[India]], [[Italy]], [[Japan]], [[Mexico]], the [[Netherlands]], [[Poland]], [[Slovakia]], [[Sweden]], the [[United Kingdom]], the [[United States]], and [[Vietnam]].<ref name=SpinMasterFirstQuarter2018>{{cite press release|url=http://www.spinmaster.com/news-releases-view.php?id=122752|title=Spin Master Corp. to Report First Quarter 2018 Financial Results on May 8th, 2018|date=April 4, 2018}}</ref>

Since 2002, Spin Master has received 92 "Toy of The Year" (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for "Innovative Toy of the Year", more than any other toy company. In 2022, Spin Master won The Golden Screen Award for Feature Film, presented by the Academy of Canadian Cinema & Television, for ''[[Paw Patrol: The Movie]]''.<ref>{{Cite web |last=eG |first=Spielwarenmesse |title=Spin Master Entertainment brings home The Golden Screen Award for PAW Patrol: The Movie |url=https://www.spielwarenmesse.de/en/mag/toy-market-news/spin-master-entertainment-brings-home-the-golden-screen-award-for-paw-patrol-the-movie |access-date=2022-04-26 |website=www.spielwarenmesse.de |language=en}}</ref>

== History ==
Three university friends from the [[Ivey Business School]] at the [[University of Western Ontario]] - [[Ronnen Harary]], [[Anton Rabie]] and Ben Varadi - founded Spin Master Toys with $10,000 in Toronto in early 1994.<ref>{{cite news|url=https://www.latimes.com/archives/la-xpm-1999-mar-24-fi-20523-story.html|title=Spin Master Toys Soars to Success With Air Hogs|date=March 24, 1999|author=RACHEL BECK |publisher=[[Associated Press]]|work=[[The Los Angeles Times]]|quote=It's been a wild ride for Spin Master, a young Toronto-based company that was founded by three entrepreneurial friends: the high-strung, creative 28-year-old Varadi, the more serious salesman Anton Rabie and long-term visionary Ronnen Harary, who are both 27. The company was founded in 1994.}}</ref> The company's first product, ''Earth Buddies'', were small heads made out of [[Kmart]] [[pantyhose]] and grass seeds, which grew "hair" when watered.<ref>{{Cite news |last1=Owram |first1=Kristine |date=April 30, 2018 |title=How Spin Master has defied the odds to transform into a $5.3-billion toy powerhouse {{!}} Financial Post |language=en-CA |newspaper=Financial Post |url=https://business.financialpost.com/news/retail-marketing/spin-master-defies-tears-in-toy-land-with-175-rally-since-ipo |access-date=April 30, 2020}}</ref> The Earth Buddy went on to sell over 26,000 units.

{{Anchor|Sky Shark}}Spin Master Toys' first major success came in 1998 with the launch of the [[Air Hogs]] brand and its first item, the ''Sky Shark''. Developed from the prototype provided by inventors John Dixon and Peter Manning, the Sky Shark was a foam plane that used compressed air to enable outdoor flight. Product development took over two years and more than $500,000,<ref name=SpinMasterMojo>{{cite news|url=https://www.theglobeandmail.com/report-on-business/rob-magazine/how-spin-master-got-its-mojo-back/article22639332/|title=How Spin Master got its mojo back|work=[[The Globe and Mail]]|date=March 25, 2017|author=Calleja, Dawn|access-date=February 12, 2018}}</ref> but ended up generating $103 million in revenue over the next few years. The Sky Shark put Spin Master Toys on the map, becoming one of the most popular toys in the world and earning them a slot on daytime television [[Regis and Kathie Lee]] alongside other international press.<ref name=SpinMastersecrets>{{cite news|url=https://ca.finance.yahoo.com/news/secrets-spin-masters-success-acquisition-innovation-181031948.html|title=The secrets to Spin Master's success? Acquisition and innovation|author=Andrew Seale|work=[[Yahoo Finance Canada]]|date=March 6, 2018}}</ref>

The company, which had grown to 28 employees by 1999, told the LA Times they were already “assessing 1,000 inventions a year.”{{Needs citation|date=May 2024}} They’d moved their manufacturing supply chain to Hong Kong in 1998.{{Needs citation|date=May 2024}}

The company scored another success in 1999, with Flix Trix Finger Bikes, a string of 1/2 inch replicas of BMX bikes. In 2003, the company made its first corporate acquisition buying Bounce ‘Round, a company that created scaled down versions of the inflatable bouncy castles. Over the next handful of years, Spin Master opened offices in the United States, Japan and [[Western Europe]].{{Needs citation|date=May 2024}}

In 2003, Spin Master began marketing and distributing [[Pilot (pen company)|Pilot's]] Aquadoodle drawing toy for children with disappearing hydrochromic ink, which later won the American Toy of the Year award.<ref>{{cite web|url=https://www.proquest.com/docview/219290997 |title=Inside the Tornado |last=Spence |first=Rick |publisher=[[Profit (magazine)|Profit]] |date=December 2005 |id={{ProQuest|219290997}} |via=ProQuest}}</ref><ref>{{cite web |url=https://www.proquest.com/docview/330502121 |title=Lessons from the Sandbox |publisher=[[National Post]] |first1=Anthony |last1=Grnak |first2=John |last2=Hughes |first3=Douglas |last3=Hunter |date=28 Jan 2006 |id={{ProQuest|330502121}} |via=ProQuest}}</ref>

In 2008, Spin Master launched the [[Bakugan Battle Brawlers]] franchise, a card game developed in conjunction with [[Sega Toys]], featured plastic balls which burst open to reveal anime-style characters. Bakugan reached almost $1 billion in yearly sales.<ref>{{cite news|url=http://business.financialpost.com/news/retail-marketing/spin-master-joins-digital-gaming-ranks|title=Spin Master joins digital gaming ranks|work=[[Financial Post]]|author=Hollie Shaw|date=December 21, 2012|access-date=February 12, 2018}}</ref>

Under Harary's leadership, [[Spin Master Entertainment]] launched with [[Bakugan Battle Brawlers]] the animated action-adventure television series under the direction of Mitsuo Hashimoto. To date, Spin Master Entertainment has developed six television series with over 400 cumulative episodes.<ref>{{cite news |date= March 11, 2018|title= On a roll: PAW Patrol's surprising Newfoundland connection|url= https://ca.news.yahoo.com/roll-paw-patrol-apos-surprising-183019505.html|work= CBC News|access-date= October 3, 2018}}</ref> In 2019, [[Abby Hatcher]], an animated preschool series debuted on [[Nickelodeon]] on January 1, 2019, in the U.S.<ref name=NickNewEpsidoes>{{cite news|title=Nickelodeon Unveils Content Pipeline of More Than 800 New Episodes, Details Expansion into Location-Based and VR Experiences|url=https://www.businesswire.com/news/home/20180306006810/en/|work=Business Wire|date=March 6, 2018|location=New York}}</ref> The show centers on Abby and her new friends the Fuzzlies, who are amazing and quirky creatures that live in her family's hotel. Together with her best Fuzzly friend Bozzly, Abby goes on wild adventures to fix Fuzzly mishaps and help them in any way she can.<ref name="NickNewEpsidoes" /> In 2020, Spin Master launched its first direct to Netflix series, [[Mighty Express]]. The show follows a team of trains and their kid best-buddies as they keep things moving and get the delivery through no matter what the trouble -one thrilling adventure after another.

In August 2013, Spin Master acquired the [[Erector Set]] by [[Meccano]] construction set line.<ref>{{cite news |last= Strauss|first= Marina|date= August 13, 2013|title= Spin Master acquires iconic Meccano in bid to take on Lego|url= https://www.theglobeandmail.com/report-on-business/spin-master-acquires-iconic-meccano-in-bid-to-take-on-lego/article13746703/|work= The Globe and Mail|access-date= October 3, 2018}}</ref> In June 2015, Spin Master entered into an agreement to acquire Cardinal Industries, a 60-year-old game and puzzles company. The purchase made Spin Master the second largest games company in the United States. A month after announcing it was buying Cardinal, Spin Master made its initial public offering on the Toronto Stock Exchange.<ref name="SpinMastersecrets" />

In January 2016 Spin Master purchased the library of board games owned by Editrice Giochi SRL, one of the oldest privately held toy game companies in Italy. In February 2016, Spin Master bought the [[Etch A Sketch]] and Doodle Sketch brands from [[Ohio Art Company|The Ohio Art Company]] for an undisclosed price. In April 2016, Spin Master purchased digital toy makers [[Toca Boca]] and [[Sago Mini]] from the Bonnier Group of Sweden. In August 2016 Spin Master diversified into the water and outdoor sports category through the acquisition of Swimways corporation.<ref name="SpinMastersecrets" />

In 2017, Spin Master acquired Marbles, a firm known for creating games, gifts and gadgets and the maker of Otrio; Aerobie, a leading producer of outdoor flying disks and sports toys; and [[Perplexus]], a 3D ball-in-a-maze Spin Master had been distributing since 2013.<ref name="SpinMastersecrets" />

In March 2018, Spin Master acquired the 120 year old stuffed toy brand [[Gund]].<ref>{{cite news |date= March 5, 2018|title= Spin Master buys stuffed toy brand Gund in $79.1-million deal|url= https://www.theglobeandmail.com/report-on-business/spin-master-buys-stuffed-toy-brand-gund-in-us791-million-deal/article38212116/|work= The Globe and Mail|location= Toronto|access-date= October 3, 2018}}</ref> In December of that year, Spin Master was announced as the new toy licensee of the [[DC Entertainment]] starting in spring 2020, having acquired the license from Mattel.<ref name="DC">{{cite web |url=https://batman-news.com/2018/12/26/dc-toy-license-spin-master/ |title=DC Switches Toy License from Mattel to Spin Master |website=Batman News |date=26 December 2018 |access-date=9 July 2023}}</ref> Spin Master is now a $1.5 billion (sales) company, which employs over 1,600 people in 16 countries.<ref>{{cite press release |date= April 10, 2018|title= Spin Master's PAW Patrol wins an award from Tmall, the online marketplace of the Alibaba Group|url= https://www.newswire.ca/news-releases/spin-masters-paw-patrol-wins-an-award-from-tmall-the-online-marketplace-of-the-alibaba-group-679243873.html|location= Toronto|publisher= Spin Master|via= [[Cision]]|access-date=October 3, 2018}}</ref>  At the end of 2019, Spin Master completed the acquisition of the award-winning [[Orbeez]] brand from Maya Toys, complementing its growing Activities segment.<ref>{{cite press release|date = December 6, 2019| title = Spin Master Acquires Award-Winning Orbeez from Maya Toys|url= https://www.prnewswire.com/news-releases/spin-master-acquires-award-winning-orbeez-from-maya-toys-300970277.html| location= Toronto|publisher= Spin Master|via= [[Cision]]|access-date= February 11, 2022}}</ref> Also in 2019 Spin Master started a ten-year toy licensing contract with [[Monster Jam]] ending a previous toy licensing deal between Monster Jam and Mattel who marketed it Monster Jam toys under the Hot Wheels line.<ref>{{Cite web |title=Press Release |url=https://www.spinmaster.com/corporate/media/press-releases/122781/ |access-date=2022-11-23 |website=www.spinmaster.com |language=en-us}}</ref>

In February 2020, Spin Master announced the theatrical release of the ''[[Paw Patrol]]'' movie, a Spin Master Entertainment production in association with [[Nickelodeon Movies]] and distributed by [[Paramount Pictures]].<ref>{{cite press release|date = February 21, 2020| title = Paw Patrol Animated Motion Picture from Spin Master and Nickelodeon Movies, with Paramount Pictures Distributing, Set for August 2021 Release|url=https://www.newswire.ca/news-releases/paw-patrol-tm-animated-motion-picture-from-spin-master-and-nickelodeon-movies-with-paramount-pictures-distributing-set-for-august-2021-release-897195400.html| location= Toronto|publisher= Spin Master|via= [[Cision]]|access-date= February 11, 2022}}</ref> ''Paw Patrol: The Movie'' released in theatres on August 20, 2021, grossing $142 million worldwide.<ref>{{Cite news|url=https://deadline.com/2022/01/paw-patrol-the-movie-crosses-100-million-international-box-office-1234920935/|last=Tartaglione|first=Nance|title='Paw Patrol: The Movie' Collars Milestone As Pups Pass $100M At International Box Office|date=27 January 2022|website=[[Deadline Hollywood|Deadline]]}}</ref> Following the success of its first theatrical film for the franchise, Spin Master announced that production had begun on a sequel, ''Paw Patrol: The Mighty Movie'' slated to release on September 29, 2023.<ref>{{Cite news|url=https://deadline.com/2021/11/paw-patrol-the-mighty-movie-sequel-theatrical-release-paramount-1234866886/|last=D'Alessandro|first=Anthony|title='PAW Patrol: The Mighty Movie' Sequel Gets Greeenlight For Theatrical Release Via Paramount; TV Spinoff Also Set|date=3 November 2021|website=[[Deadline Hollywood|Deadline]]}}</ref> On 27 October 2020, Spin Master said it will pay $50 million for [[Rubik's Cube]], the iconic game invented nearly 50 years ago.<ref>{{Cite news|url=https://www.cbc.ca/news/business/spin-master-rubik-s-cube-1.5778252|last=Evans|first=Pete|title=Canadian company that owns classic toys Etch A Sketch and Aerobie buys Rubik's Cube for $50M|date=27 October 2020|website=[[CBC News]]}}</ref> The acquisition was completed on 5 January 2021.<ref>{{Cite news|url=https://dailyhive.com/vancouver/canadian-toy-company-acquires-rubiks-cube|last=Feinstein|first=Clarrie|title=Canadian toy company acquires Rubik's Cube for US $50 million|date=5 January 2021|website=dailyhive.com}}</ref> At the end of 2020, Spin Master announced executive leadership changes appointing Max Rangel as Global President effective January 2021, assuming the position of Global President and CEO in April 2021.<ref>{{cite press release|date= December 14, 2020| title= Spin Master Announces Executive Leadership Changes; Max Rangel Named CEO|url=https://licensinginternational.org/news/spin-master-announces-executive-leadership-changes-max-rangel-named-ceo/| location= Toronto|publisher= Spin Master|via= Licensing International|access-date= February 11, 2022}}</ref> In February 2022, Spin Master announced it renewed its licensing agreement with Warner Bros. Consumer Products to continue manufacturing DC Universe toys through 2026.<ref name="DC2">{{cite web |url=https://www.prnewswire.com/news-releases/spin-master-renews-warner-bros-consumer-products-global-licensing-agreement-to-develop-dc-inspired-toys-for-additional-four-year-term-301491097.html |title=Spin Master Renews Warner Bros. Consumer Products Global Licensing Agreement to Develop DC-Inspired Toys for Additional Four-Year Term |website=PR News Wire |date=28 February 2022 |access-date=9 July 2023}}</ref>

In 2021, Spin Master launched the Future of Play Scholarship committing to invest $100,000 in financial aid annually to the education and mentorship of underrepresented individuals.<ref>{{Cite news|url=https://toybook.com/spin-master-looks-ahead-to-the-future-of-play-with-new-scholarship-program/|last=Zahn|first=James|title=SPIN MASTER LOOKS AHEAD TO THE 'FUTURE OF PLAY' WITH NEW SCHOLARSHIP PROGRAM|date=10 June 2021|website=toybook.com}}</ref> On October 19, 2021, Spin Master established Spin Master Ventures, a $100 million venture fund to back up games, toys and entertainment startups with investments made in Nordlight, a game development company in Stockholm and Hoot Reading, an online tutoring service that provides reading lessons to children.<ref>{{Cite news|url=https://www.forbes.com/sites/dbloom/2021/10/19/spin-master-spins-up-100-million-venture-fund-to-back-games-toys-entertainment-startups/?sh=1a3a4f40427f|last=Bloom|first=David|title=Spin Master Spins Up $100 Million Venture Fund To Back Games, Toys, Entertainment Startups|date=19 October 2021|website=forbes.com}}</ref> By the end of 2021, Spin Master had grown to a global children's entertainment company, employing over 2,000 people in 28 offices around the world.<ref>{{cite press release|date=October 20, 2021|title=Spin Master Makes a Splash With New Mermaid High Fashion Dolls and Content Series|url=https://www.newswire.ca/news-releases/spin-master-makes-a-splash-with-new-mermaid-high-tm-fashion-dolls-and-content-series-899447141.html|location= Toronto|publisher= Spin Master|via= [[Cision]]|access-date= February 11, 2022}}</ref>

On October 11, 2023, Spin Master announced an agreement to acquire toy company [[Melissa & Doug]] from [[AEA Investors]] for $950 million in cash.<ref>{{Cite web |date=11 October 2023 |title=Rubik's Cube-owner Spin Master to buy Melissa & Doug for $950 million |url=https://www.reuters.com/markets/deals/rubiks-cube-owner-spin-master-buy-melissa-doug-950-million-2023-10-11/ |access-date=29 April 2024 |website=Reuters}}</ref> The acquisition was completed on January 2, 2024.<ref>{{Cite web |last=Connell |first=Samantha |date=2024-01-02 |title=Spin Master Finalizes Acquisition of Melissa & Doug |url=https://toybook.com/spin-master-completes-acquisition-melissa-amp-doug-news/ |access-date=2024-04-30 |website=The Toy Book |language=en-US}}</ref><ref>{{Cite web|url=https://licensinginternational.org/news/spin-master-completes-acquisition-of-melissa-doug-a-trusted-brand-in-early-childhood-play/|title=Spin Master Completes Acquisition of Melissa & Doug, A Trusted Brand in Early Childhood Play|work=Licensing International|date=January 2, 2024 |access-date=2024-01-24|language=en}}</ref>

== List of manufactured toys ==
* [[Air Hogs]]
* ''[[Angry Birds]]''
* ''[[Bakugan Battle Brawlers]]''
* Bella Dancerella (2005-2007)
* Bunchems
* ''[[Cars 2]]''
* [[DC Universe]] (2020-present; current contract expires in 2026)<ref name="DC"/><ref name="DC2"/>
* [[Etch A Sketch]] (2016–present)
* ''[[Gabby's Dollhouse]]''
* ''[[Harry Potter]]'' (2021-present)<ref>{{Cite web |title=Spin Master Casts Spell as Newest Wizarding World Toy Licensee|url=https://www.licenseglobal.com/toys-games/spin-master-casts-spell-newest-wizarding-world-toy-licensee |access-date=2023-10-18 |website=www.licenseglobal.com |language=en-us|archive-url=https://web.archive.org/web/20201126192139/https://www.licenseglobal.com/toys-games/spin-master-casts-spell-newest-wizarding-world-toy-licensee|archive-date=November 26, 2020}}</ref>
* [[Hatchimals]]
* ''[[How to Train Your Dragon]]''
* [[Kinetic Sand]]
* ''[[Little Charmers]]'' (2015-2017)
* ''[[Masha and the Bear]]''
* [[Meccano]]
* Mermaid High
* ''[[Minecraft]]''
* [[Monster Jam]] (2019-present; current contract expires in 2029)<ref>{{Cite web |title=Press Release |url=https://www.spinmaster.com/corporate/media/press-releases/122781/ |access-date=2022-11-23 |website=www.spinmaster.com |language=en-us}}</ref>
* [[Monsuno]] (2012-2015)
* [[NASCAR]] (2011-2015)
* [[Orbeez]]
* ''[[Paw Patrol]]'' (2013–present)
* ''[[Peppa Pig]]'' (2010-2013, moved to [[Fisher-Price]] until they moved to [[Hasbro]])
* [[PJ Masks]] (2015-2018, moved to Hasbro)
* ''[[Pirates of the Caribbean]]''
* [[PlayStation]]:The Shapes Collection<ref>{{Cite web |title=Press Release |url=https://blog.playstation.com/2024/07/03/introducing-new-playstation-studios-collectible-figures-from-spin-master-launches-starting-this-august/ |access-date=2024-07-03 |website=blog.playstation.com |language=en-us}}</ref>
* ''[[Rusty Rivets]]'' (2016–2018)
* [[Sick Bricks]]
* ''[[Star Wars]]''
* ''[[Teenage Mutant Ninja Turtles]]''
* ''[[The Powerpuff Girls]]''
* [[The Wiggles]] (2003-2004, 2005-2006)
* ''[[Tron: Legacy]]''
* Twisty Petz  
* ''[[ZhuZhu Pets]]''

==Divisions==
=== Spin Master Games ===
{{More citations needed section|date=May 2023}}
'''Spin Master Games''' is the board game division of the company. Spin Master also owns Cardinal Industries, Marbles <ref>{{cite press release |date=May 1, 2012|title= Spin Master Announces Acquisition of Marbles and Continued Growth of Games Portfolio|url= https://www.prnewswire.com/news-releases/spin-master-announces-acquisition-of-marbles-and-continued-growth-of-games-portfolio-620871323.html|location= Toronto|publisher= Spin Master|via= [[Cision]]|access-date=February 11, 2022}}</ref> and Editrice Giochi board and card game publishers. Spin Master Games publishes titles such as:

* Boom Boom Balloon – Winner of 2014 "Game of the Year" from the Toy Industry Association <ref>{{Cite web|url=http://www.toyassociation.org/Events2/TOTY_Awards/2014_TOTY_Winners.aspx#.VSVDD_nF9Fo|title = 2014 TOTY Winners}}</ref> Push sticks from an outside frame into a balloon until it pops. The loser is determined by who pops the balloon.
* Quick Cups – A fast-paced pattern game. A card is flipped over; the player's job is to match the colored pattern with 5 colored cups as quickly as possible.
* Hedbanz – An interactive game where players try to guess the card on their head by asking [[yes–no question]]s. Variations include Act Up with charades-style play, Disney Hedbanz with licensed [[Disney]] characters included, and Hedbanz for Adults - a more difficult version of Hedbanz.
* ''Paw Patrol'' Adventure Game – A preschool game based on licensed ''Paw Patrol'' characters.
* [[Perplexus]] – A one-player 3D labyrinth inside a clear sphere.
* Beat the Parents – A kids vs. parents trivia game in which teams answer questions about the opposite generation. Available in board game and card game versions.
* Quelf – A completely random game where players pick cards and follow them to move ahead. The cards range from answering crazy questions to performing ridiculous stunts.
* Battle of the Sexes – A male vs. female trivia game in which teams answer gender-defining questions about the opposite sex.
* Heads Up! – A party game where players try to guess as many words on their heads as they can before a minute runs out. Other players assist by shouting clues to help the player score as many cards as possible.
* Soggy Doggy - Winner of 2018 “Game of the Year” from the Toy Industry Association.<ref>{{Cite web|url=https://www.toyassociation.org/PressRoom2/News/2017_News/2018-toy-of-the-year-toty-award-finalists-unveiled-by-the-toy-association.aspx|title = 2018 Toy of the Year (TOTY) Award Finalists Unveiled by The Toy Association}}</ref> Players move around the board and take turns bathing the pup. The first player to make it around the board without getting wet wins.<ref>{{Cite web|url=https://www.msn.com/en-us/lifestyle/shopping/double-the-kids-double-the-fun-36-of-the-best-toys-for-twins/ss-AAR55Qt?li=BBnbcA0|title = Double the Kids, Double the Fun! 36 of the Best Toys For Twins|website = [[MSN]]}}</ref>
* [[Upwords]] - A high-stacking word game where players place tile letters onto the game board to create new words.<ref>{{cite web |title=Upwords |url=https://boardgamegeek.com/boardgame/1515/upwords |website=Board Game Geek}}</ref>
* Bellz! - A strategy game where players must pick up their corresponding bell colors using a magnetic wand.
* H5 Domino Creations - Designed in collaboration with domino artist [[Lily Hevesh]]. The set includes 100 dominoes.<ref>{{Cite web|url=https://www.inquirer.com/life/havesh5-domino-youtube-world-record-20210327.html|title=She started posting videos of domino art at age 10. At 1 billion views, she is the 'queen' of dominoes.|first=Timothy Bella, The Washington|last=Post|website=inquirer.com|date=March 26, 2021 }}</ref>
* [[Santorini (game) | Santorini]] - A strategic family board game where players build, block and climb their way to the top of a building. There is also a spin-off game called Santorini: New York.<ref>{{Cite web|url=https://boardgamegeek.com/boardgame/194655/santorini/credits |title=Santorini (2016)|website=Board Game Geek}}</ref>
* Disney Sidekicks - A cooperative strategy game where players work together as Disney-themed sidekicks to defeat the Disney villains and save the heroes.<ref>{{Cite web|url=https://boardgamegeek.com/boardgame/339466/disney-sidekicks|title= Disney Sidekicks|website=Board Game Geek}}</ref>
* Tell Me Without Telling Me - A party game for adults where teams must beat each other to be the fastest to guess the words on the cards.<ref>{{Cite web|url=https://www.apartmenttherapy.com/tiktok-card-game-37001519|title=A Popular TikTok Trend Just Became a New Card Game|website=Apartment Therapy}}</ref>
* Dumb Ways to Die Card Game - A card game based on the [[Dumb Ways to Die|2012 viral video of the same name]], where players take turns rolling the dice to determine how many actions they need to complete while playing and drawing cards. The last person to have one or more beans alive wins.<ref>{{Cite web|url=https://boardgamegeek.com/boardgame/392173/dumb-ways-die|title= Dumb Ways to Die|website=Board Game Geek}}</ref>

===Spin Master Entertainment===
Alongside the company's toy and board game businesses, they are the company behind several successful kids' media franchises:

==== Television ====
{| class="wikitable sortable"
|-
! Title
! Release date
! Network
! Notes
|-
| ''[[Bakugan Battle Brawlers]]'' || February 24, 2008 – January 26, 2012 || [[TV Tokyo]] (Japan)<br>[[Teletoon]] (Canada)<br>[[Cartoon Network]] (U.S.) || co-production with [[Sega Toys]], [[Sega]], [[TMS Entertainment]] and [[Nelvana]]
|-
| ''[[Redakai: Conquer the Kairu]]'' || July 9, 2011 – December 23, 2013 || [[YTV (Canadian TV channel)|YTV]] (Canada)<br>[[Cartoon Network]] (U.S.)<br>[[Canal J]]/[[Gulli]] (France) || co-production with [[Banijay Kids & Family|Marathon Media]]
|-
| ''[[Paw Patrol]]'' || August 12, 2013 – present || [[TVOKids]] (Canada)<br>[[Nickelodeon]] (U.S.) || co-production with [[Guru Studio]]
|-
| ''[[Tenkai Knights]]'' || August 24, 2013 – December 6, 2014 || Cartoon Network (U.S.)<br>Teletoon (Canada)<br>TV Tokyo (Japan) || co-production with [[Shogakukan-Shueisha Productions]] and [[Bones (studio)|Bones]]
|-
| ''[[Little Charmers]]'' || January 12, 2015 – April 15, 2017 || [[Treehouse TV]] (Canada)<br>Nickelodeon (U.S.) || co-production with [[Nelvana]] and [[Atomic Cartoons]]
|-
| ''[[Rusty Rivets]]'' || November 8, 2016 – May 8, 2020 || Treehouse TV (Canada)<br>Nickelodeon/[[Nick Jr. Channel]] (U.S.) || co-production with [[Jam Filled Toronto]]
|-
| ''[[Super Dinosaur (TV series)|Super Dinosaur]]'' || September 8, 2018 – January 26, 2019 || Teletoon (Canada)<br>[[Amazon Prime Video]] (US) || co-production with [[Skybound Entertainment]] and [[Atomic Cartoons]]
|-
| ''[[Bakugan: Battle Planet]]'' || December 23, 2018 – March 1, 2023 || Cartoon Network/Netflix (United States) TV Tokyo (Japan)<br>Teletoon/[[YTV (Canadian TV channel)|YTV]] (Canada) || co-production with [[TMS Entertainment]], [[Nelvana]] and [[Man of Action Entertainment]]<br>First revival of the ''Bakugan'' franchise
|-
| ''[[Abby Hatcher]]'' || January 1, 2019 – April 2, 2022 || TVOKids (Canada)<br>Nickelodeon (U.S.) || co-production with [[Guru Studio]]
|-
| ''Dragamonz'' || September 23, 2019 || rowspan="3" | [[YouTube]] ||
|-
| ''Toca Life Stories'' || February 29, 2020 || co-production with Pipeline Studios
|-
| ''Zo Zo Zombie'' || March 19, 2020 || co-production with [[Shogakukan-Shueisha Productions]] and [[J.C.Staff]]
|-
| ''[[Mighty Express]]'' || September 22, 2020 – August 29, 2022 || [[Netflix]] || co-production with [[Atomic Cartoons]]
|-
| ''[[Sago Mini Friends]]''<ref>{{cite web|last=Del Rosario|first=Alexandra|date=April 20, 2022|title='Sago Mini Friends': Apple TV+ Orders Spin Master Animated Series Based On Children's App|url=https://deadline.com/2022/04/sago-mini-friends-apple-animated-series-childrens-app-1235006162/|access-date=April 20, 2022|website=Deadline Hollywood}}</ref> || September 16, 2022 – present || [[Apple TV+]] || co-production with [[Brown Bag Films]]
|-
| ''[[Rubble & Crew]]''<ref>{{cite web|last=Milligan|first=Mercedes|title=Let's Dig In! 'PAW Patrol' Spin-Off 'Rubble & Crew' Is Ready to Roll|url=https://www.animationmagazine.net/2022/11/lets-dig-in-paw-patrol-spin-off-rubble-crew-is-ready-to-roll/|date=November 21, 2022|access-date=December 10, 2022|website=[[Animation Magazine]]}}</ref> || February 3, 2023 – present || Treehouse TV (Canada)<br>Nickelodeon (U.S.) || co-production with [[Jam Filled Toronto]]<br>Spin-off of ''PAW Patrol''
|-
| ''[[Bakugan (2023)|Bakugan]]'' || September 1, 2023 – January 8, 2024|| [[Netflix]] || co-production with [[TMS Entertainment]]<br>Second revival of the ''Bakugan'' franchise
|-
| ''Vida the Vet'' || October 14, 2023 – present || [[Treehouse TV]] (Canada)<br>[[CBeebies]] (UK) || co-production with [[Jam Filled Toronto]]
|-
| ''[[Unicorn Academy]]''<ref>{{cite web|last=Milligan|first=Mercedes|url=https://www.animationmagazine.net/2023/03/spin-master-unveils-fantasy-adventure-unicorn-academy/|title=Spin Master Unveils Fantasy-Adventure 'Unicorn Academy'|website=Animation Magazine|date=March 2, 2023}}</ref> ||  November 2, 2023 – present || [[Netflix]] || 
|-
| ''Bella's Bro-Bots'' || 2024 || [[Treehouse TV]] (Canada) || co-production with [[Nelvana]]
|}

==== Films ====
{| class="wikitable sortable"
|-
! Title
! Release date
! Notes
|-
| ''[[Paw Patrol: The Movie]]''
| August 20, 2021
| rowspan="2" | co-production with [[Paramount Pictures]], [[Nickelodeon Movies]] and [[Elevation Pictures]] (Canadian distribution)
|-
| ''[[Paw Patrol: The Mighty Movie]]''
| September 29, 2023
|-
! colspan="3" | Upcoming
|-
| ''[[Paw Patrol: The Dino Movie]]''<ref>{{cite web|url=https://deadline.com/2025/02/paw-patrol-the-dino-movie-1236303808/|title=Spin Master & Paramount's 'Paw Patrol 3' Unveils Title|last=D'Alessandro|first=Anthony|website=[[Deadline Hollywood]]|date=February 27, 2025|access-date=February 27, 2025}}</ref>
| July 24, 2026
| co-production with Paramount Pictures, Nickelodeon Movies and Elevation Pictures (Canadian distribution)
|}

=== Spin Master Digital Games ===
{{Primary sources|section|date=February 2022}}
In 2012, Spin Master launched its first digital gaming app for [[Tech Deck]].<ref>{{Cite web|url=https://apps.apple.com/us/app/tech-deck-skateboarding/id619530529|title=Tech Deck Skateboarding|website=App Store}}</ref> Other successful apps connected to the company's entertainment and toy [[Intellectual property|Intellectual properties]] followed and, in 2016, Spin Master expanded its offering in the digital space with the acquisition of global mobile and digital app brands [[Toca Boca]] and [[Sago Mini]].<ref>{{cite press release |date=May 1, 2016|title= Spin Master acquires Toca Boca and Sago Mini from the Bonnier Group|url=https://www.torkinmanes.com/our-resources/news/news-item/spin-master-acquires-toca-boca-and-sago-mini-from-the-bonnier-group|location= Toronto|publisher= Spin Master|via= [[Torkin Manes]]|access-date=February 11, 2022}}</ref> Spin Master Digital Games' most popular titles include:

* Toca Life: World - The [[iPhone]] App of the Year in 2021;<ref>{{cite news|url=https://www.makeuseof.com/why-toca-life-world-best-iphone-app-of-2021|last=Cason|first=Joe|title=Why Apple Named Toca Life World the Best iPhone App of 2021|date=8 December 2021|website=makeuseof.com}}</ref> a free virtual world app that combines the apps from the "[[Toca Life]]" series into one and allows children to "enjoy open-ended imaginative digital play."<ref>{{Cite web|url=https://www.parentschoice.org/product/toca-life-world/|title=Toca Life: World – Parents' Choice|website=www.parentschoice.org|access-date=2022-02-11|archive-date=2022-04-17|archive-url=https://web.archive.org/web/20220417142655/https://www.parentschoice.org/product/toca-life-world/|url-status=dead}}</ref>
* Sago Mini World - A subscription app containing over 35 games designed for users aged 2–6 years, including features based on building and creating with imagination and curiosity.<ref>{{Cite web|url=http://www.academicschoice.com/apps/sago-mini-world.php|title=Sago Mini World|website=www.academicschoice.com}}</ref>
* Sago Mini School - A preschool-targeted app that attempts to help young children build maths, literacy, science and spacial skills through learning games.<ref>{{Cite news| url=https://mobilesyrup.com/2020/04/16/toronto-developed-sago-mini-school-helps-kids-learn-vital-skills-from-home/|last=Malik|first=Aisha|title=Toronto-developed 'Sago Mini School' helps kids learn vital skills from home|date=16 April 2020|website=mobilesyrup.com}}</ref>

==See also==
* [[List of game manufacturers]]
* [[Fisher-Price]]
* [[Bandai]]
* [[Hasbro]]
* [[The Lego Group|LEGO]]
* [[Mattel]]
* [[MGA Entertainment]]
* [[Tomy|TOMY]]

== References ==
{{Reflist}}

==External links==
{{Portal|Canada}}
* {{Official website|https://www.spinmaster.com}}

{{Superhero toy lines}}
{{Authority control}}

[[Category:Spin Master| ]]
[[Category:Companies listed on the Toronto Stock Exchange]]
[[Category:Entertainment companies established in 1994]]
[[Category:Manufacturing companies based in Toronto]]
[[Category:Canadian companies established in 1994]]
[[Category:Entertainment companies of Canada]]
[[Category:Toy companies established in 1994]]
[[Category:1994 establishments in Ontario]]
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