View source for Soft!

{{Short description|1998 novel by Rupert Thomson}}

{{Use dmy dates|date=April 2022}}{{italic title}}

{{Infobox novel
| isbn              = 0-375-40224-1
| pub_date          = September 6, 1998
| publisher         = [[Knopf]]
| image             = SoftNovel.jpg
| caption           = First edition cover
| author            = [[Rupert Thomson]]
}}

'''''Soft!''''' is a 1998 novel by British writer [[Rupert Thomson]].<ref>{{Cite web |date=1998-07-15 |title=Soft! |url=https://www.kirkusreviews.com/book-reviews/rupert-thomson/soft/ |access-date=2024-10-14 |website=[[Kirkus Reviews]]}}</ref><ref>{{Cite web |date=August 1998 |title=Soft! |url=https://www.booklistonline.com/Soft-Rupert-Thomson/pid=1036302 |url-access=subscription |access-date=2024-10-14 |website=[[Booklist]]}}</ref><ref>{{Cite web |date=1998-08-03 |title=Soft! by Rupert Thomson |url=https://www.publishersweekly.com/9780375402241 |access-date=2024-10-15 |website=[[Publishers Weekly]]}}</ref>

In the novel, the protagonists acting as participants in a sleep experiment and find themselves the unwitting word-of-mouth advertisers of  'Kwench!', a new soft drink.

== References ==
{{Reflist}}{{1990s-novel-stub}}
[[Category:1998 British novels]]
[[Category:Novels about advertising]]
[[Category:Bloomsbury Publishing books]]