View source for Shake 'n Bake

{{Short description|Flavored bread crumb–style coating}}
{{Infobox brand
| name           = Shake 'n Bake
| logo           = Shake n bake logo.png
| logo_size   = 150
| image          = 
| image_size   = 200
| caption        = 
| producttype    = [[Breadcrumbs]]
| currentowner   = [[Kraft Heinz]]
| producedby     =  [[Kraft Foods]]
| country        = U.S.
| introduced     = {{start date and age|1965}}
| discontinued   = 
| related        = 
| markets        = 
| previousowners = [[General Foods]] 
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{url|https://www.kraftheinz.com/shake-n-bake}}
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes     =
}}

'''Shake 'n Bake''' is a seasoned [[breadcrumb]] coating originally marketed to mimic the flavor and texture of [[fried chicken]]. Introduced in 1965 by [[General Foods]], it is currently made under the [[Kraft Heinz]] brand.

== Concept ==
Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier<ref>[https://www.youtube.com/watch?v=lNvHgPWFtbM&NR=1 Shake 'n Bake Ad]</ref> and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".

==Ingredients==
{{unreferenced section|date=December 2014}}
Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate [[Vitamin B1]], [[riboflavin]] ([[Vitamin B2|vitamin B<sub>2</sub>]]), [[folic acid]]), [[salt]], partially [[hydrogenate]]d [[soybean]] and [[cottonseed]] oil, [[sugar]], contains less than 2% of [[paprika]], [[dextrose]], dried [[onion]]s, [[spice]], [[caramel color]], [[yeast]], [[annatto]] (color), and [[natural flavor]]. Barbecue flavor Shake 'n Bake includes sugar, [[maltodextrin]], salt, [[modified food starch]], spice, partially hydrogenated soybean and cottonseed oil, brown sugar, [[mustard seed]] flour, dried onions, dried tomatoes, dried garlic, beet powder (color), [[citric acid]], natural flavor, caramel color, [[vinegar]], and [[sodium aluminosilicate|sodium silicoaluminate]] as an [[anticaking agent]].

==Advertisements==
[[File:Shakenbake fried ad 1968.jpg|thumb|150px|1968 advertisement by General Foods]]
Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Mellisa Miller (Powell County, Kentucky)Carrie Jean Cochran, [[Carly Schroeder]], [[Taylor Momsen]], and [[Philip Amelio]].{{citation needed|date=November 2014}} In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And I helped!"

In the 70s, Shake 'N Bake had a line of advertisements featuring a butcher named Pete The Butcher who constantly promotes Shake 'N Bake to his customers. Pete the Butcher was played by John Braden.{{Citation needed|date=April 2024}} In 1981 one of his ads included [[Ann B. Davis]], who played Alice the housekeeper on ''[[The Brady Bunch]]''. The [[ad copy]] includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean".<ref>[https://www.youtube.com/watch?v=5kk067ZYt-A Shake 'n Bake ad] Ann B. Davis (Alice) pitches Shake 'n Bake with "Pete the Butcher" in this 1981 General Foods ad.</ref>

In 1990, two commercials were produced which show what pork chops<ref>[https://www.youtube.com/watch?v=KriBAg7_ybk 1990 Shake 'n Bake Commercial #1 (Pork)]</ref> and chicken<ref>[https://www.youtube.com/watch?v=cyH477SZgvc 1990 Shake 'n Bake Commercial #2 (Chicken)]</ref> look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake".

In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".

==References==
{{reflist}}

==External links==
* {{official website}}

{{Kraft Foods Group}}
{{The Kraft Heinz Company}}
{{General Foods}}

{{DEFAULTSORT:Shake 'N Bake}}

[[Category:Kraft Foods brands]]
[[Category:Baked foods]]
[[Category:Products introduced in 1965]]