View source for Robinson list

{{Short description|List to opt-out of receiving marketing}}
A '''Robinson list'''  is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from [[Robinson Crusoe]], a fictional character shipwrecked and stranded for years on a remote island.<ref>{{Cite book |last1=Krafft |first1=Manfred |url=https://books.google.com/books?id=cxhUt_5EflAC&dq=%22robinson+list%22+crusoe&pg=PA134 |title=International Direct Marketing: Principles, Best Practices, Marketing Facts |last2=Hesse |first2=Jürgen |last3=Höfling |first3=Jürgen |last4=Peters |first4=Kay |last5=Rinas |first5=Diane |date=2007-10-14 |publisher=Springer Science & Business Media |isbn=978-3-540-39632-1 |language=en|page=134}}</ref>

== Examples ==
{| class="wikitable"
|+
!Country
!Organization
!Name
!Excludes
!Reference
|-
|{{flag|Belgium}}
|Belgian Association of Marketing
|Robinson list
|
|{{center|<ref>{{cite web|url=http://www.robinsonlist.be/ |title=Robinsonlist |publisher=Robinsonlist.be |date= |accessdate=2013-10-30}}</ref>}}
|-
|rowspan=2|{{flag|United Kingdom}}
|rowspan=2|[[Data & Marketing Association#UK_DMA|Data & Marketing Association]]
|[[Telephone Preference Service]]
|Phone
|
|-
|Mailing Preference Service (The MPS list)
|Mail
|{{center|<ref>{{cite web |url=http://www.mpsonline.org.uk/ |title=Mailing Preference Service |publisher=mpsonline.org.uk |accessdate=2022-03-24 }}</ref>}}
|-
|rowspan=3|{{flag|Canada}}
|[[Canadian Radio-television and Telecommunications Commission|Canadian Radio-television and<br/>Telecommunications Commission]]
|[[National Do Not Call List]]
|Phone
|
|-
|rowspan=2|[[Canada Post]]
|Consumers' Choice program
|Mail (unaddressed)
|{{center|<ref>{{Cite web |title=Consumers’ Choice program |url=https://www.canadapost-postescanada.ca/cpc/en/personal/receiving/consumers-choice.page |access-date=2023-10-24}}</ref>}}
|-
|Addressed advertising reduction
|Mail (addressed)
|{{center|<ref>{{Cite web |title=How to reduce the amount of advertising mail you receive |url=https://www.canadapost-postescanada.ca/cpc/en/support/kb/receiving/delivery-faq/how-to-stop-receiving-advertising-mail |access-date=2023-10-24}}</ref>}}
|-
|{{flag|Finland}}
|Data & Marketing Association of Finland
|Mailing and telephone preference services
|Mail, Phone
|{{center|<ref>{{Cite web |title=ASML - Data & Marketing Association of Finland |url=https://www.asml.fi/english/ |access-date=2022-09-27 |website=www.asml.fi}}</ref>}}
|-
|{{flag|France}}
|
|{{plainlist|
* {{lang|fr|Liste orange}}
* "Orange List"
}}
|
|
|-
|{{flag|Italy}}
|{{lang|it|[[Fondazione Ugo Bordoni]]}}
|{{plainlist|
* {{lang|it|Registro Pubblico delle Opposizioni}}
* "Public Registry of Oppositions"
}}
|
|{{center|<ref>{{cite web|url=http://www.registrodelleopposizioni.it/ |title=Registro Pubblico delle Opposizioni |date= |accessdate=2017-04-03 |language=Italian |trans-title=Public Registry of Oppositions}}</ref>}}
|-
|{{flag|Spain}}
|{{lang|es|Asociación Española de Economía Digital}}
|Robinson list
|
|{{center|<ref>{{cite web|url=http://www.listarobinson.es/ |title=Servicios de Listas Robinson |publisher=Listarobinson.es |date= |accessdate=2012-07-31}}</ref>}}
|-
|{{flag|Sweden}}
|{{lang|sv|NIX-Telefon}}
|{{plainlist|
* {{lang|sv|NIX-registret}}
* "The NIX registry"
}}
|Phone
|{{center|<ref>{{cite web|url=https://www.kontakta.se/the-nix-registry/ |publisher=Kontakta |title=The NIX registry |access-date=24 Aug 2024}}</ref>}}
|-
|{{flag|United States}}
|[[Federal Trade Commission]]
|[[National Do Not Call Registry]]
|Phone
|
|-
|{{flag|Australia}}
|[[Australian Communications and Media Authority]]
|[[Do Not Call Register]]
|Phone
|
|-
|{{flag|New Zealand}}
|The Marketing Association
|New Zealand Name Removal Service
|Mail, Phone
|{{center|<ref name="MCA">{{cite web|date=19 May 2008|title=Ditch the direct mail?|url=http://www.consumeraffairs.govt.nz/mediacentre/wordofadvice/2008/20080519.html|url-status=dead|publisher=Ministry of Consumer Affairs|accessdate=5 February 2010|archivedate=14 May 2010|archiveurl=https://web.archive.org/web/20100514220031/http://www.consumeraffairs.govt.nz/mediacentre/wordofadvice/2008/20080519.html}}</ref><ref name="NZ_Herald_10538625">{{cite news|author=Pilcher, Pat|date=21 October 2008|title=Spam vs junk mail - which is the lesser evil?|work=[[The New Zealand Herald]]|url=http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10538625&pnum=0|accessdate=30 October 2011}}</ref><ref name="CNZ">{{cite web|date=1 October 2007|title=Telemarketing - What can you do?|url=http://www.consumer.org.nz/reports/telemarketing/what-can-you-do|url-status=dead|publisher=[[Consumers' Institute of New Zealand|Consumer NZ]]|accessdate=5 February 2010|archiveurl=https://web.archive.org/web/20100502221146/http://www.consumer.org.nz/reports/telemarketing/what-can-you-do|archivedate=2 May 2010}}</ref>}}
|-
|{{flag|Singapore}}
|[[Personal Data Protection Act 2012#Personal Data Protection Commission|Personal Data Protection Commission]]
|Do Not Call Registry
|Phone
|{{center|<ref>{{cite web|url=https://www.dnc.gov.sg/index.html |title=Do Not Call Registry |publisher=Personal Data Protection Commission |access-date=8 Aug 2024 |date=23 Feb 2020
}}</ref>}}
|}

==See also==
* [[Direct marketing]]
* [[E-mail marketing]]
* [[Mailshot]]
* [[Opt-out]]

==References==
{{Reflist}}

==External links==
* [https://stopjunkmail.co.uk/ stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mail]
* [https://www.usa.gov/telemarketing USA.gov's reference for Telemarketing and Unwanted Mail]

[[Category:Direct marketing]]
[[Category:Telemarketing]]


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