View source for Ray Li

{{Short description|Chinese fashion magazine}}
{{Use dmy dates|date=January 2025}}
{{Infobox magazine
| image_file      = 
| image_size      = 
| image_caption   = 
| editor          = 
| editor_title    = 
| previous_editor = 
| staff_writer    = 
| frequency       = Monthly
| circulation     = 
| category        = Women's fashion magazine
| company         = 
| publisher       = China Light Industry Publishing Press <br> Rayli Magazine House
| founded   = 1995
| firstdate       =
| country         = China
| based           = [[Beijing]]
| language        = Chinese 
| website         = [http://www.rayli.com.cn ''Ray Li'']
| issn            = 
}}
'''''Ray Li''''' ({{lang-zh|c=瑞丽|p=Ruìlí}}) is a monthly [[fashion magazine]] published in [[Beijing]], China, with regional offices in [[Guangzhou]] and [[Shanghai]], catering to affluent urban women in their twenties and thirties. The magazine is the Chinese version of the Japanese magazine with the same name.<ref name=yang>{{cite web|author1=Yang Feng|author2=Katherine Frith|title=The Growth of International Women’s Magazines in China and the Role of Transnational Advertising|url=http://aejmcmagazine.arizona.edu/Journal/Fall2008/FengFrith.pdf|work=Journal of Magazine & New Media Research.|accessdate=11 August 2015|date=Fall 2008}}</ref>

==History and profile==
''Ray Li'' was established in 1995.<ref name=yang/><ref name=fipp>{{cite web|title=Rayli Magazine House Beijing|url=http://www.fipp.com/membership/member/129259264|work=FIPP|accessdate=3 September 2014|url-status=dead|archiveurl=https://archive.today/20140903094441/http://www.fipp.com/membership/member/129259264|archivedate=3 September 2014}}</ref> The publishers are China Light
Industry Publishing Press and Rayli Magazine House.<ref name=yang/><ref name=mcon>{{cite web|title=Top titles|url=http://www.mediaconv.com/pdf/102-105%20china_2011.pdf|work=Media Convergence Asia-Pacific|accessdate=12 August 2015}}</ref> The magazine is published on a monthly basis<ref name=mcon/> and has its headquarters in Beijing.<ref>{{cite web|title=Top 10 Most Popular Magazines in China|url=http://www.chinawhisper.com/top-10-most-popular-magazines-in-china/|work=China Whisper|accessdate=11 August 2015|date=21 July 2013}}</ref>

Most of the articles are from [[Japan]]ese fashion magazines with local advertisement, selling mostly Western (some [[South Korea|Korean]] and Japanese) merchandise. There are three versions of the magazine, each designed for specific age groups. One for women in their 20s, one for women in their 30s and a high fashion version. The magazine has sister brands in other fields.<ref name=fipp/><ref>{{cite web|title=Rayli Fashion and Beauty (China)|url=http://www.fipp.com/membership/product/24113|work=FIPP|accessdate=3 September 2014|url-status=dead|archiveurl=https://archive.today/20140903094641/http://www.fipp.com/membership/product/24113|archivedate=3 September 2014}}</ref>

==References==
{{Reflist}}

==External links==
* [http://www.rayli.com.cn Official website]

[[Category:1995 establishments in China]]
[[Category:Fashion magazines published in China]]
[[Category:Chinese-language magazines]]
[[Category:Magazines established in 1995]]
[[Category:Magazines published in Beijing]]
[[Category:Monthly magazines published in China]]
[[Category:Women's fashion magazines]]
[[Category:Women's magazines published in China]]

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