View source for Radio promotion

{{Short description|Division of a record company in charge of placing songs on the radio}}
{{more footnotes|date=January 2012}}
'''Radio promotion''' is the division of a [[record company]] which is charged with placing songs on the [[radio]]. They maintain relationships with [[radio programming|program directors]] at [[radio stations]] and attempt to persuade them to play [[single (music)|single]]s to promote the sale of recordings, such as [[Compact disk|CD]]s, sold by the record company. Those involved are known as '''record pluggers'''.<ref>[https://www.bbc.co.uk/blogs/collegeofjournalism/entries/6dff9f95-32b5-4f8a-9d11-b853cee2e71d  Ben Toone, "How bands get onto the radio: the art of the record plugger", ''BBC'', 10 December 2015]. Retrieved 18 February 2020</ref> They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.

==See also==
* [[Payola]]
* [[Spin (radio)]]

==References==
{{reflist}}
* {{Citation  | last = Dannen | first =  Fredric  | year = 1991  | title = Hit men : power brokers and fast money inside the music business  | isbn = 0-679-73061-3  | publisher = Vintage Books  | location = New York }}
* {{Krasilovsky et al. 2007}}

{{music industry}}

[[Category:Music industry]]
[[Category:Occupations in music]]


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