View source for Pringles

{{short description|American brand of snack chips since 1968}}
{{about|the brand of potato snacks|the city in Argentina|Coronel Pringles|other uses|Pringles (disambiguation)}}
{{pp-vandalism|small=yes}}
{{Lead too short|date=September 2024}}
{{Use dmy dates|date=November 2016}}
{{Use American English|date=June 2015}}
{{infobox brand
| logo                   = Pringles 2021.svg
| logo_caption           = Logo with the mascot known as [[#Logo and mascot|Julius Pringles]]
| logo_size              = 120
| caption                = Small can of Pringles
| type                   = [[Potato]] [[snack]]
| currentowner           = [[Kellogg's|Kellanova]]
| previousowners         = [[Procter & Gamble]] (1968–2012)
| origin                 = United States
| introduced             = {{ubl|{{start date|df=yes|1968}} (United States)|1991 ([[United Kingdom]])}}
| markets                = Worldwide
| website                = {{URL|https://www.pringles.com/us/home.html|pringles.com}}
}}
'''Pringles''' is an American brand of stackable potato-based chips invented by [[Procter & Gamble]] (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". It is technically considered an [[Extruded food|extruded snack]] because of the manufacturing process. The brand was sold in 2012 to [[Kellanova]], but in 2024 Kellanova, Kellogg's parent company agreed to be purchased by [[Mars Inc.]]

{{As of|2011|post=,}} Pringles were sold in more than 140 countries.<ref name=Chapman/> In 2012, Pringles were the fourth most popular snack brand after [[Lay's]], [[Doritos]], and [[Cheetos]] (all manufactured by [[Frito-Lay]]), with 2.2% market share globally.<ref>{{Cite web |last=Culliney |first=Kacey |date=17 June 2013 |title=Kellogg inks Pringles EMEA expansion plan |url=http://www.bakeryandsnacks.com/Manufacturers/Kellogg-inks-Pringles-EMEA-expansion-plan |url-status=live |archive-url=https://web.archive.org/web/20160801101914/http://www.bakeryandsnacks.com/Manufacturers/Kellogg-inks-Pringles-EMEA-expansion-plan |archive-date=1 August 2016 |access-date=21 January 2016 |publisher=Bakeryandsnacks.com}}</ref>

== History ==
[[File:2020-09-06 16 12 15 An open can of Original Pringles in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg|thumb|Open canister of Pringles.  The tubular can was designed to address customer complaints about broken chips and empty air in the bags.]]
[[File:Hyperbolic_Paraboloid_Quadric.png|thumb|Each Pringles chip is in the mathematical shape of a [[hyperbolic paraboloid]].]]
In 1956, Procter & Gamble assigned a task to [[food chemistry|chemist]] [[Fredric J. Baur]] (1918–2008): to develop a new kind of potato chip to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags.<ref>{{Cite web |date=31 May 2012 |title=Pringles&nbsp;– Bidding Farewell to a P&G Original |url=http://news.pg.com/blog/heritage/pringles-%E2%80%93-bidding-farewell-pg-original |url-status=dead |archive-url=https://web.archive.org/web/20190506181137/https://news.pg.com/blog/heritage/pringles-%E2%80%93-bidding-farewell-pg-original |archive-date=6 May 2019 |access-date=28 April 2015 |website=P&G Corporate Newsroom |publisher=Procter & Gamble}}</ref> Baur spent two years developing saddle-shaped chips from fried dough, and selected a tubular can as the chips' container. The saddle-shape of Pringles chips is mathematically known as a [[hyperbolic paraboloid]].<ref>{{Cite web |title=Pringles |url=http://www.pg.com/en_US/brands/health_wellbeing/pringles.shtml |url-status=dead |archive-url=https://web.archive.org/web/20091224010344/http://www.pg.com/en_US/brands/health_wellbeing/pringles.shtml |archive-date=24 December 2009 |access-date=28 April 2015 |publisher=Procter & Gamble}}</ref> However, Baur could not figure out how to make the chips palatable, and was pulled off the task to work on another brand.

In the mid-1960s another P&G researcher, Alexander Liepa of [[Montgomery, Ohio]], restarted Baur's work and succeeded in improving the taste.<ref name="flop">{{Cite news |last=Martin |first=Andrew |date=5 April 2011 |title=Once a Great Flop, Now Sold for Billions |url=https://www.nytimes.com/2011/04/06/business/06pringles.html |url-status=live |archive-url=https://web.archive.org/web/20220620133234/https://www.nytimes.com/2011/04/06/business/06pringles.html |archive-date=20 June 2022 |access-date=28 April 2015 |work=The New York Times}}</ref> Although Baur designed the shape of the Pringles chip, Liepa's name is on the patent.<ref>{{cite patent|inventor1-last=Liepa|inventor1-first=Alexander L.|country=US|number=3998975|title=Potato chip products and process for making same|assign1=[[Procter & Gamble]]|pubdate=1976-12-21}}</ref> [[Gene Wolfe]], a mechanical engineer and author known for [[science fiction]] and [[fantasy]] novels, helped develop the machine that cooked them.<ref>{{Cite journal |last=Person |first=Lawrence |date=Fall–Winter 1998 |title=Suns New, Long, and Short: An interview with Gene Wolfe |url=http://home.roadrunner.com/~lperson1/wolfe.html |url-status=dead |journal=Nova Express |volume=5 |issue=1 |archive-url=https://web.archive.org/web/20090916170648/http://home.roadrunner.com/~lperson1/wolfe.html |archive-date=16 September 2009 |access-date=28 April 2015}}</ref><ref name="WaPo">{{Cite news |last=Gevers |first=Nick |date=April 7, 2002 |title=Could a former engineer who helped invent Pringles be our greatest living writer? |url=https://www.washingtonpost.com/archive/entertainment/books/2002/04/07/could-a-former-engineer-who-helped-invent-pringles-be-our-greatest-living-writer-reviewed-by-nick-gevers/99fce68e-ce0f-4bd2-8409-6b99e4e09945/ |url-status=live |archive-url=https://web.archive.org/web/20190106204733/https://www.washingtonpost.com/archive/entertainment/books/2002/04/07/could-a-former-engineer-who-helped-invent-pringles-be-our-greatest-living-writer-reviewed-by-nick-gevers/99fce68e-ce0f-4bd2-8409-6b99e4e09945/ |archive-date=6 January 2019 |access-date=2019-12-10 |newspaper=[[The Washington Post]] |language=en-US |issn=0190-8286}}</ref>

In 1968, P&G first marketed Pringles in Indiana.<ref>{{Cite news |date=3 February 1971 |title=Progress Report Given On Jackson P&G Plant |url=https://www.newspapers.com/clip/67151025/progress-report-given-on-jackson-pg/ |url-status=live |archive-url=https://web.archive.org/web/20210110164401/https://www.newspapers.com/clip/67151025/progress-report-given-on-jackson-pg/ |archive-date=10 January 2021 |access-date=8 January 2021 |work=The Jackson Sun}}</ref><ref name=ukpg/> The earliest mention in an advertisement was on October 3, 1968, where a newspaper in [[Evansville, Indiana]] advertised "Pringle Potato Chips" as being "New at [[Kroger]]".<ref>''The Evansville (IN) Press'', October 3, 1968, p.35</ref> Afterward, they were gradually distributed around the rest of the country and by 1975, were available across most of the US. By 1991, Pringles were distributed internationally.<ref name="ukpg">{{Cite web |year=2007 |title=Pringles |url=http://www.uk.pg.com/products/products/pringles.html |url-status=dead |archive-url=https://web.archive.org/web/20100104044701/http://www.uk.pg.com/products/products/pringles.html |archive-date=4 January 2010 |access-date=28 April 2015 |publisher=Procter & Gamble UK}}</ref>

There are several theories behind the origin of the product's name. One theory refers to Mark Pringle, who filed a US Patent 2,286,644 titled "Method and Apparatus for Processing Potatoes" on March 5, 1937.<ref>{{cite patent|country=US|number=2286644|title=Method and apparatus for processing potatoes|inventor1-last=Pringle|inventor1-first=Mark|inventor2-last=Lame|inventor2-first=Herman F.|assign1=George A. Brace|pubdate=1942-06-16}}</ref> Pringle's work was cited by P&G in filing their own patent for improving the taste of dehydrated processed potatoes.<ref name="flop" /> Another theory suggests that two Procter advertising employees lived on Pringle Drive in [[Finneytown, Ohio|Finneytown]] (north of Cincinnati, Ohio), and the name paired well with "potato chips".<ref name="flop" /><ref>{{Cite web |year=2012 |title=How Pringles got its name |url=http://pgsnacks.custhelp.com/app/answers/detail/a_id/1288/session/L3NpZC9IYTJ3eF9Saw%3D%3D |archive-url=https://archive.today/20120714203735/http://pgsnacks.custhelp.com/app/answers/detail/a_id/1288/session/L3NpZC9IYTJ3eF9Saw%3D%3D |archive-date=14 July 2012 |access-date=1 March 2012 |publisher=Procter & Gamble Everyday Solutions Canada}}</ref> Another theory says that P&G chose the Pringles name from a [[Cincinnati]] telephone book.<ref>{{Cite web |last=Trex |first=Ethan |date=27 July 2010 |title=Where Did 'Pringles' Come From? The Stories Behind 7 Salty Snacks |url=http://mentalfloss.com/article/25297/where-did-pringles-come-stories-behind-7-salty-snacks |url-status=live |archive-url=https://web.archive.org/web/20220311032738/https://www.mentalfloss.com/article/25297/where-did-pringles-come-stories-behind-7-salty-snacks |archive-date=11 March 2022 |access-date=14 July 2015 |website=[[Mental Floss]]}}</ref> Another source says that the name Pringles was "chosen out of a hat" to promote a family name appeal.<ref>{{Cite news |last=Lazarus |first=George |date=13 February 1969 |title=Big Firms Wrestle Over Chips Name |url=https://www.newspapers.com/clip/67132846/big-firms-wrestle-over-chips-name/ |url-status=live |archive-url=https://web.archive.org/web/20210110031021/https://www.newspapers.com/clip/67132846/big-firms-wrestle-over-chips-name/ |archive-date=10 January 2021 |access-date=7 January 2021 |work=Fort Worth Star-Telegram}}</ref>

The product was originally known as Pringle's Newfangled Potato Chips, but other snack manufacturers objected, saying Pringles failed to meet the definition of a [[potato chip|potato "chip"]] since they were made from a potato-based dough rather than being sliced from potatoes. The US Food and Drug Administration weighed in on the matter, and in 1975 they ruled Pringles could only use the word "chip" in their product name within the phrase: "potato chips made from dried potatoes".<ref>{{Cite magazine |date=8 December 1975 |title=Non-Crunch on Pringle's |url=http://www.time.com/time/magazine/article/0,9171,947586,00.html |url-status=dead |archive-url=https://web.archive.org/web/20080308010931/http://www.time.com/time/magazine/article/0,9171,947586,00.html |archive-date=8 March 2008 |access-date=28 April 2015 |magazine=Time}}</ref> Faced with such a lengthy and unpalatable appellation, Pringles eventually renamed their product potato "crisps", instead of chips.

In July 2008, in the [[High Court of Justice|London High Court]], P&G lawyers successfully argued that Pringles were not crisps (the term by which potato chips are known in British English), even though labelled "Potato Crisps" on the container, as the potato content was only 42% and their shape, P&G stated, "is not found in nature". This ruling, against a United Kingdom [[value added tax]] (VAT) and Duties Tribunal decision to the contrary, exempted Pringles from the then 17.5% VAT for potato crisps and potato-derived snacks.<ref name="news" /> In May 2009, the [[Court of Appeal of England and Wales|Court of Appeal]] reversed the earlier decision. A spokesman for P&G stated it had been paying the VAT proactively and owed no back taxes.<ref>{{Cite news |date=20 May 2009 |title=Pringles lose Appeal Court case |url=http://news.bbc.co.uk/2/hi/business/8060204.stm |url-status=live |archive-url=https://web.archive.org/web/20201109043052/http://news.bbc.co.uk/2/hi/business/8060204.stm |archive-date=9 November 2020 |access-date=28 April 2015 |publisher=BBC}}</ref><ref>{{Cite news |date=20 May 2009 |title=British court rules yes, Pringles are in fact chips |url=https://www.nbcnews.com/id/wbna30850499 |url-status=live |archive-url=https://web.archive.org/web/20180312081914/http://www.nbcnews.com/id/30850499/ |archive-date=12 March 2018 |access-date=28 April 2015 |publisher=NBC News |agency=Associated Press}}</ref>

In April 2011, P&G agreed to the US$2.35&nbsp;billion sale of the brand to [[Diamond Foods]] of California, a deal which would have more than tripled the size of Diamond's snack business.<ref>{{Cite news |date=5 April 2011 |title=Pringles sold by P&G to Kettle Chips firm Diamond Foods |url=https://www.bbc.co.uk/news/business-12973728 |url-status=live |archive-url=https://web.archive.org/web/20220401164710/https://www.bbc.co.uk/news/business-12973728 |archive-date=1 April 2022 |access-date=28 April 2015 |work=BBC News}}</ref> However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond's accounts. On May 31, 2012, [[Kellogg's]] officially acquired Pringles for $2.695&nbsp;billion as part of a plan to grow its international snacks business.<ref>{{Cite news |last=de la Merced |first=Michael J. |date=15 February 2012 |title=Kellogg Wins Pringles After Diamond Deal Falls Apart |url=https://dealbook.nytimes.com/2012/02/15/kellogg-wins-pringles-after-diamond-deal-falls-apart/ |url-status=live |archive-url=https://web.archive.org/web/20191001163258/https://dealbook.nytimes.com/2012/02/15/kellogg-wins-pringles-after-diamond-deal-falls-apart/ |archive-date=1 October 2019 |access-date=28 April 2015 |work=The New York Times}}</ref> The acquisition of Pringles made Kellogg's the second-largest snack company in the world.<ref name="acquisition">{{Cite press release |title=Kellogg Company Completes Pringles Acquisition |date=31 May 2012 |publisher=Kellogg Company |url=http://kelloggs.mediaroom.com/index.php?s=43&item=382 |access-date=28 April 2015}}</ref> In 2024, Kellanova, Kellogg's parent company, agreed to be purchased by [[Mars Inc.]]<ref>{{cite news|url=https://www.ft.com/content/d285bbd7-3aaa-411f-960b-dc9f7a5c4c30|title=Mars strikes $36bn deal to buy Pringles maker Kellanova|newspaper=Financial Times|date=14 August 2024}}</ref>

As of 2015, there were five Pringles factories worldwide: in [[Jackson, Tennessee]]; [[Mechelen|Mechelen, Belgium]]; [[Johor|Johor, Malaysia]]; [[Kutno|Kutno, Poland]];<ref>{{Cite web |title=Kellogg's oficjalnie otwiera fabrykę w Kutnie i zapowiada jej rozbudowę. Trwa rekrutacja pracowników - Newsy - Newseria Biznes |url=http://www.biznes.newseria.pl/news/kelloggs_oficjalnie,p971681487 |url-status=live |archive-url=https://web.archive.org/web/20191015172855/https://biznes.newseria.pl/news/kelloggs_oficjalnie,p971681487 |archive-date=15 October 2019 |access-date=4 January 2016 |website=www.biznes.newseria.pl}}</ref> and [[Fujian|Fujian, China]].<ref>{{Cite web |date=April 2011 |title=Merger of Pringles Snack Business with Diamond Foods |url=http://www.pg.com/en_US/downloads/investors/investor_presentation.pdf |url-status=dead |archive-url=https://web.archive.org/web/20190506174147/https://www.pg.com/en_US/downloads/investors/investor_presentation.pdf |archive-date=6 May 2019 |access-date=28 April 2015 |publisher=Procter & Gamble |page=14}}</ref>

== Ingredients ==
Pringles have about 42% potato content, the remainder being wheat starch and flours (corn and rice) combined with vegetable oils, an [[emulsifier]], salt, and seasoning.<ref name="news">{{Cite news |date=4 July 2008 |title=Pringles 'are not potato crisps' |url=http://news.bbc.co.uk/2/hi/business/7490346.stm |url-status=live |archive-url=https://web.archive.org/web/20131106013749/http://news.bbc.co.uk/2/hi/business/7490346.stm |archive-date=6 November 2013 |access-date=28 April 2015 |publisher=BBC}}</ref> Other ingredients can include [[sweeteners]] such as [[maltodextrin]] and [[dextrose]], [[monosodium glutamate]] (MSG), [[disodium inosinate]], [[disodium guanylate]], [[sodium caseinate]], [[modified food starch]], [[glycerides|monoglyceride and diglyceride]], [[autolyzed yeast extract]], natural and artificial [[flavoring]]s, malted [[barley]] flour, [[wheat bran]], dried [[black turtle bean|black beans]], [[sour cream]], [[cheddar cheese]], etc.; Pringles varieties vary in their ingredients.<ref>{{Cite web |last=Liles |first=Valerie |date=18 February 2015 |title=Nutritional Information for Pringles Chips |url=http://www.livestrong.com/article/323047-nutritional-information-for-pringles-chips/ |url-status=live |archive-url=https://web.archive.org/web/20200918205107/https://www.livestrong.com/article/323047-nutritional-information-for-pringles-chips/ |archive-date=18 September 2020 |access-date=28 April 2015 |publisher=[[LiveStrong]]}}</ref>

Pringles also produces several "tortilla" and "multi-grain" varieties which have some of their base starch ingredients replaced with corn flour, [[rice]], wheat bran, black beans,<ref>{{Cite news |last=Olson |first=Elizabeth |date=1 July 2010 |title=The Chip That Stacks Adds a Multigrain Twist |url=https://www.nytimes.com/2010/07/02/business/media/02adco.html |url-status=live |archive-url=https://web.archive.org/web/20210516044647/https://www.nytimes.com/2010/07/02/business/media/02adco.html |archive-date=16 May 2021 |access-date=28 April 2015 |work=The New York Times}}</ref> and barley flour.<ref>{{Cite web |title=Multigrain |url=http://www.pringles.com/products/multigrain |url-status=dead |archive-url=https://web.archive.org/web/20130524131732/http://www.pringles.com/products/multigrain |archive-date=24 May 2013 |access-date=28 April 2015 |publisher=Procter & Gamble}}{{failed verification|date=April 2015|reason=No mention of barley flour being as ingredient on any archived page.}}</ref> At one point in the early 1990s, "[[maize|Corn]] Pringles" were available; the canister was black and had cartoon images of corn. The chips were made of corn and resembled a [[corn chip]] in flavor and texture. Rice Pringles were also available in the UK although they have since been discontinued.{{cn|date=December 2024}}

== Nutrition ==
One serving of about 15 Pringles (Original flavor) contains 150&nbsp;kilocalories, 2.5&nbsp;g of saturated fat, 150&nbsp;mg of sodium, 110&nbsp;mg of potassium, and 1&nbsp;g of protein.<ref>{{Cite web |title=Pringles Smart Label |url=http://smartlabel.kelloggs.com/Product/Index/00038000138416 |url-status=live |archive-url=https://web.archive.org/web/20201111201755/https://smartlabel.kelloggs.com/Product/Index/00038000138416 |archive-date=11 November 2020 |access-date=3 February 2020 |website=Kelloggs}}</ref>

== Flavors ==
{{multiple image
|align =
|direction  =
|total_width = 300
|perrow = 2
|image1 = 2020-09-06 16 12 54 Several Original Pringles in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg
|width1 =
|caption1 = Original
|image2 = 2021-06-19 09 21 25 A short stack of Cheddar Cheese Pringles in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|width2 =
|caption2 =Cheddar Cheese
|image3 = Pringles LOUD Mighty Margherita Pizza Crisps (32426478092).jpg
|width3 =
|caption3 =Loud Margherita Pizza
|image4 = Pringles Sour Cream & Onion potato chips, Chinese version (20200628122300).jpg
|width4 =
|caption4 =Sour Cream & Onion
|image5 = The Pringles Salt & Vinegar chips.jpg
|width5 = 284
|caption5 = Salt & Vinegar
}}
Pringles are available in several flavors. Until the 1980s, only the original flavor was available in the US. Standard flavors in the US {{As of|2020|lc=y}} include original, [[salt]] and [[vinegar]], sour cream and [[onion]], cheddar cheese, [[ranch dressing]], [[barbecue]], [[spicy|hot and spicy]], and loaded [[baked potato]]. Some flavors are distributed only to limited market areas; for example, [[prawn cocktail]], [[wasabi]], and [[curry]] flavors have been available in the United Kingdom and the Republic of Ireland.<ref>{{Cite web |title=Pringles Light Aromas Range |url=http://www.pringles.co.uk/en_GB/range_base.aspx?flav=ori |url-status=dead |archive-url=https://web.archive.org/web/20071231182900/http://www.pringles.co.uk/en_GB/range_base.aspx?flav=ori |archive-date=31 December 2007 |access-date=22 November 2010}}</ref>

Occasionally, P&G has produced [[limited edition]] runs. [[Seasonal]] flavors, past and present, include [[ketchup]], zesty [[Lime (fruit)|lime]] and [[Chili con carne|chili]], [[chili dog|chili cheese dog]], "[[pizza]]licious", [[paprika]], [[barbecue sauce|Texas BBQ sauce]], [[buffalo wing]], and [[cajun cuisine|cajun]]. A "low-fat" variety was also sold. Examples of limited edition flavors include [[jalapeño]], [[honey mustard]], [[cheese fries|cheesy fries]], [[onion blossom]], [[Mozzarella sticks|mozzarella cheese stick]], [[Pickled cucumber#Kosher dill|screamin' dill pickle]], and [[seven layer dip|Mexican-layered dip]]. In 2012, the seasonal flavors "[[peppermint]] [[white chocolate]]", [[cinnamon sugar]], and "[[pumpkin pie|pumpkin pie spice]]" were introduced.<ref>{{Cite news |last=Guthrie |first=Dana |date=28 November 2012 |title=Holiday Pringles and 9 other weird and wonderful holiday flavors |url=http://www.chron.com/life/article/Weird-and-wonderful-holiday-flavors-4074205.php |url-status=live |archive-url=https://web.archive.org/web/20190904172047/https://www.chron.com/life/article/Weird-and-wonderful-holiday-flavors-4074205.php |archive-date=4 September 2019 |access-date=28 April 2015 |work=Houston Chronicle}}</ref> 

Other examples of limited runs only in certain parts of the world include mozzarella stick with [[marinara sauce|marinara]] in North America and jalapeño in [[Latin America]],<ref name="Chapman">{{Cite news |last=Chapman |first=Michelle |date=6 April 2011 |title=Pringles sold to growing empire |url=http://www.thesunnews.com/2011/04/06/2083370/pringles-sold-to-growing-empire.html |url-status=dead |archive-url=https://archive.today/20130204030823/http://www.thesunnews.com/2011/04/06/2083370/pringles-sold-to-growing-empire.html |archive-date=4 February 2013 |access-date=6 April 2011 |work=[[The Sun News]] |agency=[[Associated Press]]}}</ref> also soft-shelled [[crab]], grilled [[shrimp]], [[seaweed]], "[[blueberry]] and [[hazelnut]]", and "[[lemon]] and [[sesame]]" in Asia in early 2010s. The grilled shrimp chips are pink in color, while the seaweed variety is green.<ref>{{Cite web |last=Moors |first=John |date=12 March 2010 |title=Uhhhhh... Pringles? |url=http://www.epicportions.com/2010/03/12/uhhhhh-pringles/ |url-status=dead |archive-url=https://web.archive.org/web/20150326021416/http://www.epicportions.com/2010/03/12/uhhhhh-pringles/ |archive-date=26 March 2015 |access-date=28 April 2015 |website=Epicportions.com |df=dmy-all}}</ref><ref>{{Cite news |last=McGlynn |first=Katla |date=2 August 2010 |title=Funky Mustard, Blueberry, And Braised Pork: Ridiculous Pringles Flavors From Around The Globe |url=http://www.huffingtonpost.com/2010/08/02/funky-mustard-blueberry-a_n_666809.html |url-status=live |archive-url=https://web.archive.org/web/20170602072425/http://www.huffingtonpost.com/2010/08/02/funky-mustard-blueberry-a_n_666809.html |archive-date=2 June 2017 |access-date=28 April 2015 |work=Huffington Post}}</ref>

Two limited-market flavors, [[cheeseburger]] and "Taco Night", were [[product recall|recalled]] in March 2010 as a safety precaution after ''[[Salmonella]]'' was found in a [[Basic Food Flavors]] plant which produced the flavor-enhancing [[hydrolyzed vegetable protein]] used in those flavors.<ref>{{Cite news |date=9 March 2010 |title=P&G recalls 2 Pringles flavors |url=http://www.salon.com/food/2010/03/08/us_pringles_recall/index.html |url-status=dead |archive-url=https://web.archive.org/web/20100313182015/http://www.salon.com/food/2010/03/08/us_pringles_recall/index.html |archive-date=13 March 2010 |access-date=28 April 2015 |work=Salon.com |agency=Associated Press}}</ref>

==Marketing==
Pringles is advertised in the United States, Canada, the United Kingdom, Australia and Ireland with the slogan "Once you pop, the fun don't stop"<ref>{{Cite journal |last=Bokale |first=Jemima |date=28 September 2005 |title=Brand Health Check: Pringles |url=http://www.marketingmagazine.co.uk/article/519420/brand-health-check-pringles |url-status=live |journal=Marketing Magazine |archive-url=https://web.archive.org/web/20160304090721/http://www.marketingmagazine.co.uk/article/519420/brand-health-check-pringles |archive-date=4 March 2016 |access-date=28 April 2015}}</ref> along with the original slogan "Once you pop, you can't stop!"<ref>{{Cite web |year=2007 |title=Pringles |url=http://www.pringles.com/globalindex.html |url-status=dead |archive-url=https://web.archive.org/web/20080412033752/http://www.pringles.com/globalindex.html |archive-date=12 April 2008 |access-date=14 October 2007 |publisher=Procter & Gamble}}</ref>

[[File:Person holding a Peri-Peri Chicken flavoured Pringle, with a fondant smiley face.jpg|thumb|left|150px|A [[Peri-peri|peri-peri chicken]] flavored Pringle, detailed with a [[Fondant icing|fondant]] smiley face]]
The original Pringles television commercials were written, produced and directed by [[Thomas Scott Cadden]] (composer of the original [[Mr. Clean]] jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.

Throughout its history, Pringles used its print and television advertising campaigns to compare their products to conventional potato chips. In its early years, they were marketed as "Pringles Newfangled Potato Chips" and had a small silver pull-top to open the can. Unlike the current advertising, they only mentioned that, with their pull-top cans (which have been replaced with foil tops since the late 1980s), their chips remain fresh and unbroken, the can holds as many chips as a typical large bag, and their curvy shape allows them to be stackable; thus inspiring the slogan, "Other potato chips just don't stack up."{{cn|date=December 2024}}

By the 1980s, the company launched the "Pringle Jingle", whose lyrics were "Once you taste the flavor ("It's a deep-fried taste!"), then you get the fever ("With a crispy crunch!"), then you've got the fever for the flavor of a Pringle!"{{cn|date=December 2024}}

Beginning in the late 1990s and continuing today, Pringles advertising has returned to comparing their product to bagged chips, which they view as greasy and broken. In a typical ad, a group of people are enjoying Pringles, while a lone person is eating a bag of generic potato chips (the bags themselves resemble either [[Lay's]] or [[Ruffles (potato chips)|Ruffles]], depending on the Pringles variety marketed in the ad). They dump out some broken potato chips into their hand, only to find they are greasy, and end up wiping the grease on their clothing.{{cn|date=December 2024}}

Pringles, as a product brand, is especially known for its packaging, a tubular paperboard can with a foil-lined interior (until the 1980s, the cans also contained a removable pleated paper liner which held the chips in place) and a resealable plastic lid, which was invented by [[Fred Baur|Fredric J. Baur]], an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based Procter & Gamble. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.<ref>{{Cite magazine |last=Caplan |first=Jeremy |date=4 June 2008 |title=The Man Buried in a Pringles Can |url=http://www.time.com/time/business/article/0,8599,1811730,00.html |url-status=dead |archive-url=https://web.archive.org/web/20080605230822/http://www.time.com/time/business/article/0,8599,1811730,00.html |archive-date=5 June 2008 |access-date=28 April 2015 |magazine=Time}}</ref>

[[File:Pringles chistmas tree.jpg|thumb|Pringles Christmas tree in [[Spinningfields]], Manchester, England in 2014]]The can has been criticized for being difficult to [[Recycling|recycle]] due to the multiple materials used in its construction.<ref>{{Cite news |last=Harrabin |first=Roger |date=2017-05-19 |title=Recycling body criticises Pringles and Lucozade packaging |url=https://www.bbc.co.uk/news/science-environment-39953209 |url-status=live |archive-url=https://web.archive.org/web/20220815142107/http://www.bbc.co.uk/news/science-environment-39953209 |archive-date=15 August 2022 |access-date=21 June 2018 |work=BBC News}}</ref>

In 2013, [[Lucasfilm]] and Pringles jointly commissioned crowdsourcing video studio [[Tongal]] for a commercial,<ref name="fjqstarwarscom">{{Cite news |last=DeJulio |first=James |date=11 January 2013 |title=Call for Star Wars Commercial By Fans, for Fans |url=https://www.starwars.com/news/call-for-star-wars-commercial-by-fans-for-fans |url-status=live |archive-url=https://web.archive.org/web/20150301024753/http://www.starwars.com/news/call-for-star-wars-commercial-by-fans-for-fans |archive-date=1 March 2015 |access-date=15 May 2015 |publisher=StarWars.com}}</ref> with a total of $75,000 in prize money distributed to seven finalists.<ref name="fjrfasttocreate">{{Cite news |last=Dishman |first=Lydia |date=2013 |title=See The Winners of Tongal's Star Wars-Pringles Campaign |url=http://www.fastcocreate.com/1683291/see-the-winners-of-tongals-star-wars-pringles-campaign |url-status=live |archive-url=https://web.archive.org/web/20151205051452/http://www.fastcocreate.com/1683291/see-the-winners-of-tongals-star-wars-pringles-campaign |archive-date=5 December 2015 |access-date=15 May 2015 |publisher=Fast to Create}}</ref>

In January 2021, a Pringles campaign took the character Frank out of the [[Raw Fury]] [[video game]] ''West of Dead'' in a live [[Twitch (service)|Twitch]] [[livestreaming|stream]]. Leahviathan, a gaming [[influencer]], was playing the game and Frank reached through the screen, entered the real world and interacted with players.<ref>{{Cite news |date=2022-01-10 |title=Creativity Best of 2021: A countdown of last year's 10 best ads and creative marketing ideas, as chosen by Ad Age's Creativity editors |work=[[Ad Age]] |page=10 |volume=93 |issue=1}}</ref>

The aerodynamics of Pringles chips (as well as other consumer products) have been optimized for food processing using supercomputers.<ref>{{Cite news |last=Feldman |first=Michael |date=2006-05-05 |title=High Performance (Potato) Chips |url=https://www.hpcwire.com/2006/05/05/high_performance_potato_chips/ |url-status=live |archive-url=https://web.archive.org/web/20211112160441/https://www.hpcwire.com/2006/05/05/high_performance_potato_chips/ |archive-date=12 November 2021 |access-date=2022-05-08 |publisher=HPCwire}}</ref> Kellogg's has used this fact in a 2022 Pringles advertisement campaign.<ref>{{Cite web |date=2022-05-16 |title=Pringles 'Supercomputer' |url=https://aaronandchris.com/Pringles-Supercomputer |url-status=live |archive-url=https://web.archive.org/web/20230213081202/https://aaronandchris.com/Pringles-Supercomputer |archive-date=13 February 2023 |access-date=2023-02-13 |publisher=aaronandchris.com}}</ref>

== Logo and mascot ==

The Pringles [[logo]] is a stylized cartoon caricature of the head of a male figure designed by Louis R. Dixon, with a large mustache and parted [[Bangs (hair)|bangs]] (until 2001, the character had eyebrows and his bow tie framed the product name; in 1998, the bangs and lips were removed from the logo, and his head was widened a little). In 2020, the character was again revised with a minimalistic approach to generally negative reception.<ref>{{Cite news |date=2021-09-28 |title=Pringles packaging outrage reminds companies of the value of brand familiarity |newspaper=Packaging Gateway |url=https://www.packaging-gateway.com/analyst-comment/pringles-packaging-outrage/}}</ref>

The mascot originally had no name, and the name originated with a [[Wikipedia hoax]]; in 2006, an editor inserted the then-hoax "Julius" into the Pringles Wikipedia article, which was subsequently picked up by other news outlets. The editors supported and promoted their claim through creating a [[Facebook]] page to raise awareness of Julius Pringles being his name.<ref>{{Cite news |last=Hern |first=Alex |date=2022-03-30 |title=TechScape: When Wikipedia fiction becomes real life fact |url=https://www.theguardian.com/technology/2022/mar/30/techscape-fake-news-misinformation |access-date=2023-07-19 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> Prior to this the mascot was officially known only as "Mr. P", no first name. By 2013, the name had spread and in a case of {{srlink|Wikipedia:List of citogenesis incidents#Terms that became real|citogenesis-turned-real}}, Kellogg formally acknowledged Julius Pringles (abbreviated as "Mr. P"<ref>{{Cite web |title=Kellogg Company 2021 Annual Report |url=https://s1.q4cdn.com/243145854/files/doc_financials/2021/ar/Kellogg-Company_AR_2022_Bookmarked.pdf |url-status=live |archive-url=https://web.archive.org/web/20220325204402/https://s1.q4cdn.com/243145854/files/doc_financials/2021/ar/Kellogg-Company_AR_2022_Bookmarked.pdf |archive-date=25 March 2022 |access-date=22 March 2022 |publisher=Kellogg |page=5}}</ref>).<ref name="Inputmag">{{Cite web |last=Paul |first=Andrew |date=25 March 2022 |title=Pringles accidentally named its mascot after a harmless Wikipedia hoax |url=https://www.inputmag.com/culture/a-wikipedia-editor-faked-name-pringles-mascot |url-status=live |archive-url=https://web.archive.org/web/20220328140727/https://www.inputmag.com/culture/a-wikipedia-editor-faked-name-pringles-mascot |archive-date=28 March 2022 |access-date=25 March 2022 |website=Input Mag}}</ref><ref name="Mashable">{{Cite web |last=Morse |first=Jack |date=25 March 2022 |title=The secret Wikipedia prank behind the Pringles mascot's first name |url=https://mashable.com/article/how-the-pringles-mascot-got-his-name-julius-wikipedia?taid=623e2943cc8aa70001ce3cb3 |url-status=live |archive-url=https://web.archive.org/web/20220327051118/https://mashable.com/article/how-the-pringles-mascot-got-his-name-julius-wikipedia?taid=623e2943cc8aa70001ce3cb3 |archive-date=27 March 2022 |access-date=25 March 2022 |website=Mashable |language=en}}</ref>

==See also==
* [[List of brand name snack foods]]
* [[Lay's Stax]]
* [[Pringles Unsung]]
* [[Torengos]]

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{Official website}} 
* [https://archive.nytimes.com/opinionator.blogs.nytimes.com/2012/02/21/dont-blame-the-potato-for-pringles/ "Are Pringles 'real food'?"]—Opinion piece at ''The New York Times''

{{Kellogg's}}

[[Category:American brands]]
[[Category:Brand name potato chips and crisps]]
[[Category:Former Procter & Gamble brands]]
[[Category:Jackson, Tennessee]]
[[Category:Kellogg's brands]]
[[Category:Parabolas]]
[[Category:Products introduced in 1968]]