View source for Pop Secret

{{Short description|American brand of popcorn}}
{{Infobox brand
| name           = Pop Secret
| logo           = Popsecret brand logo.png
| logo_size   = 200
| image          = 
| image_size   = 200
| caption        = 
| producttype    = [[Popcorn]]
| currentowner   = Our Home
| producedby     = 
| country        = U.S.
| introduced     = {{start date and age|1986}}
| discontinued   = 
| related        = 
| markets        = 
| previousowners = [[General Mills]] (1986–2008)<br />[[Diamond Foods]] (2008–2016)<br>[[Snyder's-Lance]] (2016–2024)<ref name=watrous>[https://www.foodbusinessnews.net/articles/8443-snyder-s-lance-shares-plans-for-pop-secret Snyder’s-Lance shares plans for Pop Secret] {{Webarchive|url=https://web.archive.org/web/20210815002459/https://www.foodbusinessnews.net/articles/8443-snyder-s-lance-shares-plans-for-pop-secret |date=2021-08-15 }} on Food Business, 08.09.2016 By Monica Watrous</ref>
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{url|https://www.popsecret.com/|popsecret.com}}
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes     =
}}
'''Pop Secret''' is an American brand of [[popcorn]] owned by Our Home. Our Home acquired the brand from the [[Campbell Soup Company]] in 2024.

''Pop Secret'' popcorns were introduced by [[General Mills]] in 1986.

== Overview ==
The brand was first introduced in January 1986.<ref name="NYmag">{{cite journal|last1=Kanner|first1=Bernice|title=Kernel Knowledge|journal=New York Magazine|date=11 January 1988|page=15|url=https://books.google.com/books?id=LeUCAAAAMBAJ&pg=PA15|accessdate=24 February 2017|publisher=New York Media, LLC|language=en|quote=...General Mills came on strong in January 1986, when it introduced Pop Secret.|archive-date=28 July 2024|archive-url=https://web.archive.org/web/20240728003512/https://books.google.com/books?id=LeUCAAAAMBAJ&pg=PA15#v=onepage&q&f=false|url-status=live}}</ref> Pop Secret was previously manufactured by [[General Mills]] and was purchased by the [[Diamond Foods]] in September 2008, for about $190 million.<ref>[https://www.nutritioninsight.com/news/diamond-foods-completes-acquisition-of-pop-secret Diamond Foods announced that it completed the acquisition of the Pop Secret popcorn business]</ref><ref>{{Webarchive|url=https://web.archive.org/web/20210815002450/https://www.nutritioninsight.com/news/diamond-foods-completes-acquisition-of-pop-secret |date=2021-08-15 }} on Food Ingredients, 17 Sep 2008</ref>
[[Snyder's-Lance]] purchased the brand from Diamond in 2016 and the company itself was acquired by Campbell's a year later.<ref>[https://www.usatoday.com/story/money/2017/12/18/campbell-soup-snyders-lance/960324001/ Campbell Soup to acquire Snyder's pretzel, Pop Secret popcorn maker] {{Webarchive|url=https://web.archive.org/web/20210815002449/https://www.usatoday.com/story/money/2017/12/18/campbell-soup-snyders-lance/960324001/ |date=2021-08-15 }} by Nathan Bomey, USA TODAY, 18 Dec 2017</ref><ref name=watrous/>

== Sponsorships ==
Pop Secret formerly sponsored an annual [[NASCAR]] race called the "[[Pop Secret Microwave Popcorn 400]]" at [[Rockingham Speedway]] in North Carolina, as well as the race it was replaced by in 2004, the "[[Pop Secret 500]]" at [[Auto Club Speedway]] in Fontana, California. Pop Secret created a variety of colored popcorn called '''Pop Qwiz'''{{sic}} in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color.<ref>{{Cite web|url=http://x-entertainment.com/articles/0860/|title=Pop Quiz article and video|access-date=2007-04-25}}</ref> Pop Secret created the What's Your Pop Secret? Theatre,<ref>[http://www.whatsyourpopsecret.com/default.htm What's Your Pop Secret? Theatre] {{webarchive|url=https://web.archive.org/web/20070713071618/http://www.whatsyourpopsecret.com/Default.htm |date=2007-07-13 }}</ref> which showcased and supported independent film makers. Pop Secret continues to support [[Film Independent Spirit Awards|Film Independent]] (FIND),<ref>{{Cite web|url=https://www.filmindependent.org/|title=Home|website=Film Independent|access-date=2022-12-31}}</ref> a non profit organization that helps increase diversity in film making within the industry.

In 2014, Pop Secret introduced a pre-popped popcorn in a bag.

On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the [[Disneyland Resort]] and the [[Walt Disney World|Walt Disney World Resort]], as well as becoming the title sponsor of the nighttime show ''[[Fantasmic!]]'' at [[Disney's Hollywood Studios]] at Walt Disney World.<ref name="Pop Secret">{{cite web|last1=Pedicini|first1=Sandra|title=Pop Secret becomes Disney's official popcorn|url=http://www.orlandosentinel.com/business/os-disney-pop-secret-20150915-story.html|website=orlandosentinel.com|date=15 September 2015|publisher=Orlando Sentinel|accessdate=15 September 2015|archive-date=16 September 2015|archive-url=https://web.archive.org/web/20150916171638/http://www.orlandosentinel.com/business/os-disney-pop-secret-20150915-story.html|url-status=live}}</ref><ref>{{Cite web|url=https://properpopcorn.com/|title=Proper Popcorn &#124; Craft Gourmet Popcorn Makers &#124; Knoxville, Tennessee|website=Proper Popcorn}}</ref>

==See also==
{{portal|Food}}
* [[List of popcorn brands]]

==References==
{{reflist}}

==External links==
* {{official website}}

{{Snyder's-Lance}}
{{Popcorn brands}}

[[Category:Popcorn brands]]
[[Category:Products introduced in 1986]]


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