View source for Pobjeda

{{Short description|Montenegrin daily newspaper}}
{{Use dmy dates|date=July 2023}} 
{{Infobox newspaper
| name = Pobjeda
| image = Pobjeda6June2006.jpg
| image_size = 200px
| caption = ''Pobjeda'' issue on 6 June 2006
| type = Daily [[newspaper]]
| format = [[Berliner (format)|Berliner]]
| political = [[Centre-left]]<br>[[Democratic Party of Socialists]]<br>[[Montenegrin nationalism]]
| foundation = {{nowrap|{{Start date and age|1944|09|24|df=y}}}}
| owners = Media Nea Group
| language = [[Montenegrin language|Montenegrin]]
| ISSN = 0350-4379
| headquarters = [[Podgorica]], [[Montenegro]]
| editor = Nenad Zečević
| circulation = {{ubl|Print - est. 2.600 (2019)<ref>{{cite web
|url=https://www.irex.org/sites/default/files/pdf/media-sustainability-index-europe-eurasia-2019-montenegro.pdf|title=2019 Montenegro
|website=Irex|access-date=8 July 2023}}</ref>|Online - 796.550/month <ref>{{Cite web
|url=https://www.similarweb.com/website/pobjeda.me/#overview|title = Pobjeda.me Market Share & Traffic Analytics}}</ref>}}
| website = [http://www.pobjeda.me pobjeda.me]
}}

'''Pobjeda''' ({{lang-cyrl|Пoбjeдa, {{IPA|sh|pôbjeda|pron}}, [[literal translation|lit.]] "The Victory"}}) ([[Montenegro Stock Exchange|MNSE]]: [https://web.archive.org/web/20060813094942/http://www.montenegroberza.com/eMain.htm NIPO]) is a [[Montenegro|Montenegrin]] daily [[newspaper]]. Having been published for 75 years, it is the oldest Montenegrin newspaper still in circulation; in the media, it is also the oldest Montenegrin active publication. Until September 1997, it was the only daily newspaper printed in Montenegro. On 21 May 2010, the newspaper dropped the Cyrillic script in favour of the Latin script.

==History of ''Pobjeda''==
[[File:Pobjeda 2019 stamp of Montenegro.jpg|thumb|left|A 2019 stamp of Montenegro dedicated to the 75th anniversary of ''Pobjeda'']]
The first issue of ''Pobjeda'' was published on 24 October 1944 in [[Nikšić]] as a part of the National liberation front of Montenegro (''Narodnooslobodilački front Crne Gore''). Three more issues came out before ''Pobjeda'' began to be published in [[Cetinje]], which was ''Pobjeda'''s home until 1954, when it moved to [[Podgorica]].

''Pobjeda'' was a bi-weekly and weekly newspaper until 1 January 1975 when it switched to daily frequency. The change happened when the headquarters of ''Pobjeda'' moved from old location (Graphic institute building, at the [[Ribnica (Morača)|Ribnica]] river bank) to the new building, in the new city quarter (Bulevar Revolucije 11).

For many decades in the [[SFR Yugoslavia]], ''Pobjeda'' was sold on news stands in [[Belgrade]], [[Zagreb]], [[Sarajevo]], [[Split (city)|Split]] and other large cities in [[SR Bosnia and Herzegovina|Bosnia and Herzegovina]], [[SR Croatia|Croatia]], [[SR Macedonia|Macedonia]], [[SR Serbia|Serbia]] and [[SR Slovenia|Slovenia]]. Many news stands in Montenegro were owned by ''Pobjeda''.

After the [[breakup of Yugoslavia]], copies of ''Pobjeda'' were sold in Montenegro and Serbia.
''Pobjeda'' also published several magazines; today [[Arena]] is the first sports newspaper in Montenegro. ''Pobjeda'''s books and publications have received awarded at many prestigious events.
''Pobjeda'''s mainly Montenegrin readership was diluted following the establishment of the two other newspapers - [[Vijesti]] and [[Dan (newspaper)|Dan]].

Until 1997 Pobjeda was the only print medium published in Montenegro, but from 1997 competition from daily newspapers, together with the complex and sometimes chaotic media situation in Montenegro, made Pobjeda financially vulnerable, and caused the company to go into bankruptcy. In November 2007, the Montenegrin government announced its intention to sell 51% of its stake in ''Pobjeda'' (thus keeping the remaining 25.7% for itself "in order to be able to influence strategic decision of the new owner"<ref>{{Cite web|url=http://www.seebiz.eu/en/corporate/media/waz-can-submit-offer-for-pobjeda-today,9972.html|title=WAZ can submit offer for Pobjeda today, SEEbiz, March 4, 2008|accessdate=8 July 2023}}</ref>) and opened a tender for qualifying offers to do so. By the tender's closing on March 4, 2008 no offers had been made. In early May 2008, the government announced that it would open another tender by the end of May 2008. The government also let it be known that in order to make the entity more appealing to potential buyers, it was considering the write-off of Pobjeda's €2.2 million debt to the State through personal income taxes and contributions.<ref>{{Cite web|url=http://www.seebiz.eu/en/corporate/media/new-tender-for-pobjeda-by-end-may,14746.html|title=New tender for Pobjeda by end-May, SEEbiz, May 7, 2008|accessdate=8 July 2023}}</ref>
In late June 2008, Pobjeda posted a loss of [[€]]3.75 million for the calendar year 2007.<ref>{{Cite web|url=http://www.seebiz.eu/en/techno-_-it/media/pobjeda-loses-eur-3.75mn-over-2007,19093.html|title=Pobjeda loses EUR 3.75mn over 2007, SEEbiz, June 30, 2008|accessdate=8 July 2023}}</ref>

Daily Pobjeda was privatised in December 2014, and is now owed by Media Nea group.

Pobjeda is now private and profitable company. For the first time, the company was in 2015 listed on the State Tax Authority's “White list of tax payers”, reporting a profit for the first time in its history. 

==Magazines==
Besides the daily newspaper, "Nova Pobjeda d.o.o.", ''Pobjeda'' also publishes a number of periodical magazines such as "Objektiv", a weekly journal devoted to cinema and popular culture; and, since 2005, "Arena", a Podgorica-based weekly (formerly daily) sports journal.

==References==
{{Reflist}}

==External links==
*[http://www.pobjeda.me/ Official website]

{{Media of Montenegro}}
{{Eastern Bloc media}}

[[Category:Newspapers published in Montenegro]]
[[Category:Newspapers published in Yugoslavia]]
[[Category:Mass media in Nikšić]]
[[Category:Mass media in Podgorica]]