View source for Place Vertu

{{Use Canadian English|date=January 2023}}
{{Infobox shopping mall
 | name               = Place Vertu
 | image              = Place Vertu 1.jpg
 | image_width        = 250px
 | location           = [[Montreal]], [[Quebec]]
 | address            = {{nowrap|3131, boulevard de la Côte-Vertu}}<br />[[Saint-Laurent, Quebec]]<br />H4R 1Y8
 | coordinates        = {{coord|45.498767|-73.706631|region:CA-QC_type:landmark|display=inline,title}}
 | opening_date       = August 28, 1975
 | closing_date       = 
 | developer          = Cambridge Leaseholds Limited
 | manager            = Westcliff
 | owner              = LaSalle Investment Management
 | architect          = 
 | number_of_stores   = 155
 | number_of_anchors  = 5
 | floor_area         = 
 | floors             = 1 (2 in Continental) (excluding highrise building)
 | parking            = Outdoor or multi-level
 | website            = {{URL|https://www.placevertu.com/en/}}
 | publictransit      = {{Plainlist|
* {{ric|STM|bus|name=y}}
* {{ric|Exo bus services|name=y}}
}}
}}
'''Place Vertu''' is a [[shopping mall]] in the borough of [[Saint-Laurent, Quebec|Saint-Laurent]] in [[Montreal]], [[Quebec]], Canada. It is located on [[Côte-Vertu Boulevard]], at the corner of Cavendish Boulevard. The mall is about {{convert|830000|sqft|m2|1|abbr=on}} in size, and has a high-rise building.

==Stores==
Anchors are [[Canadian Tire]], [[Marché Adonis]], [[Sports Experts|Sports Experts/Atmosphere]], [[Winners]], [[Dollarama]], and [[Uniprix]]. There is also a [[food court]]. The mall has many outlets.

==History==
Place Vertu's anchors on its debut on August 28, 1975 were [[Hudson's Bay (retailer)|The Bay]], [[Kmart (United States)|Kmart]] and [[Dominion Stores (Ontario)|Dominion]] for a total of 110 stores.<ref name="Place Vertu opening advertisement">{{cite news|title=Place Vertu opening advertisement page|newspaper=[[Montreal Gazette]]|location=Montreal|page=13|date=28 August 1975|url=https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19750828&printsec=frontpage&hl=en}}</ref> Although [[Sears Canada|Sears]] was also among the original tenants that signed with Place Vertu, it opened its doors two months after the other stores on October 29.<ref>{{cite news|title =Sears taps the middle market|newspaper = [[Montreal Star]]|location = Montreal|page = B5|date = October 24, 1975|url =https://www.newspapers.com/article/the-montreal-star-sears-taps-the-middle/143104234/}}</ref><ref>{{cite news|title=Sears opening second store|newspaper=[[Montreal Gazette]]|location=Montreal|page=14|date=27 October 1975|url=https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19751027&printsec=frontpage&hl=en}}</ref> At its opening, Place Vertu was larger than [[Fairview Pointe-Claire]] and it also briefly surpassed [[Galeries d'Anjou]] which was being expanded at the time.<ref name="August 16, 1975">{{cite news|title =110-store complex nearly ready|newspaper = [[Montreal Star]]|location = Montreal|page = A13|date = August 16, 1975|url =https://www.newspapers.com/article/the-montreal-star-110-store-complex-near/142731087/}}</ref> The only shopping centre in the Montreal area that was larger than Place Vertu  during that period was [[Carrefour Laval]].<ref name="August 16, 1975"/>

The mall was expanded in the 1980s when a corridor was added, going from the center court to a new [[J. Pascal's Hardware and Furniture|Pascal's]] hardware store. Another corridor with an office tower was added in the mid-1980s from The Bay to Pascal's.

Dominion was converted into a [[Provigo]] on July 13, 1981,<ref>{{cite news|title=Dominion notice|newspaper=[[Montreal Gazette]]|location=Montreal|page=9|date=July 11, 1981|url=https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19810711&printsec=frontpage&hl=en}}</ref> Pascal's former space occupied by [[Zellers]] in 1991, Provigo was converted once more into a [[Maxi (Canadian supermarket)|Maxi]] in 1994 and [[Kmart (United States)|Kmart]]'s former store space was occupied by [[Canadian Tire]] in 2000. Maxi closed in 2001. The Bay closed in May 2007; Zellers relocated to The Bay's vacated location in the same year.<ref name="Place Vertu Renovations">{{Cite web|url=https://mtlurb.com/topic/1043-place-vertu-renovations/|title=Place Vertu Renovations|website=MTLURB.com - Forum sur le développement immobilier du Grand Montréal|date=November 29, 2007}}</ref>

Since 2008, the mall has been renovated and now include tenants such as Urban Planet, [[Dollarama]], [[Laura (clothing retailer)|Laura/Laura+/Laura Petite Outlet]], [[Browns Shoes|Browns Outlet]], [[Starbucks Coffee]] (taking [[Subway (restaurant)|Subway]]'s old space after that location moved to the food court). [[Marché Adonis]] took the space of Maxi in 2009. Additionally, the mall space between Zellers and the food court was turned into a [[Winners]] (which had moved from the [[strip mall]] across the street) and the existing tenants from this section were relocated elsewhere in the mall. Zellers old space (formerly Pascal's) remained empty, but was replaced by [[Gold's Gym]] in 2012.

After more than 20 years in the mall, Zellers closed in December 2012<ref>{{cite web|url=https://www.flickr.com/photos/grocerymaniaagain/12816921125/in/photolist-kwzpwe-kwA57H-ruCtyq|title=The end of the run for a former "Hudson's Bay" store|work=Flickr|access-date=10 January 2018}}</ref> and was succeeded the following year by [[Target Canada|Target]],<ref>{{Cite web|url=http://corporate.target.com/press/releases/2013/09/target-to-open-first-stores-in-quebec-and-nova-sco|title=Target to Open First Stores in Quebec and Nova Scotia|website=Target Corporation}}</ref> but it was closed in 2015, and [[Sports Experts|Sports Experts/Atmosphere]] relocated to that space in November 10, 2016, using only {{convert|53,000|sqft|m2|abbr=on}} of the emplacement.<ref>{{cite web|url=https://www.thesuburban.com/news/city_news/sports-experts-to-fill-place-vertu-target-space-tomorrow/article_2af5db0a-29e5-5a78-a445-50df746eb0a4.html|title=Sports Experts to fill Place Vertu Target space tomorrow|last=Goldenberg|first=Joel|work=[[The Suburban]]|date=9 November 2016|access-date=13 June 2021}}</ref>

Sears closed in October 2017 and is replaced by Continental/Joe Fresh.

==Ownership==
Place Vertu was originally the property of [[Ivanhoé Cambridge#Cambridge Shopping Centres Limited|Cambridge Leaseholds]] with co-ownership by both [[Simpsons-Sears]] and the [[Hudson's Bay Company]].<ref name="initial ownership">{{cite news|title=National local merchants offer wide choice to public|newspaper=[[Montreal Gazette]]|location=Montreal|page=14|date=28 August 1975|url=https://news.google.com/newspapers?nid=Fr8DH2VBP9sC&dat=19750828&printsec=frontpage&hl=en}}</ref> It was one of Cambridge's only shopping malls in the [[Provinces and territories of Canada|province]] of Quebec.<ref name="Cambridge">{{cite web|url=http://205.210.246.213/Shoppingtango.cgi/mall/malllisting.qry?function=search|title=Mall Listing|date=29 August 1999|access-date=10 January 2018|url-status=bot: unknown|archive-url=https://web.archive.org/web/19990829193514/http://205.210.246.213/Shoppingtango.cgi/mall/malllisting.qry?function=search|archive-date=29 August 1999}}</ref>

In 2001, Cambridge merged with [[Ivanhoe Cambridge#Ivanhoe Corporation|Ivanhoe]] to become [[Ivanhoe Cambridge]];<ref>{{Cite web|url=https://www.cdpq.com/en/about-us/history|title=Our history|date=6 February 2017}}</ref> Place Vertu became the property of this combined company.<ref name="Place Vertu Renovations"/> Ten years later, in 2011, Ivanhoe Cambridge sold the mall to [[H&R REIT]].<ref>{{cite web|url=https://beta.theglobeandmail.com/globe-investor/primaris-retail-reit-buys-five-shopping-centres/article580938/|title=Primaris Retail REIT buys five shopping centres|work=[[The Globe and Mail]]|date=24 May 2011|access-date=10 January 2018}}</ref>

Place Vertu is now managed by the Westcliff Group.<ref>{{Cite web|url=https://www.westcliff.ca/en/59-shopping-center-place-vertu.html?RECHERCHE=|title=Shopping center Place Vertu &#124; Westcliff Group|website=Westcliff}}</ref><ref>{{Cite web|url=https://www.placevertu.com/en/informations/westcliff-group/|title=The Westcliff Group|date=November 28, 2017|website=Place Vertu}}</ref>

==Public transit==

STM buses stop around the mall, while the Exo buses stop nearby at Côte-Vertu and Beaulac.

{| align=center class="wikitable"
!style="background: #{{rcr|STM}}; font-size:100%; color:#FFFFFF;"colspan="4"|[[Société de transport de Montréal|{{color|#FFFFFF|Société de transport de Montréal}}]]
|-
! No.
! Route
|-
|{{rint|montreal|bus|all-day high-frequency|121}} 
| Sauvé / Côte-Vertu
|-
|{{rint|montreal|bus|128}}
| Saint-Laurent
|-
|{{rint|montreal|bus|rush-hour high-frequency|171}}
| Henri-Brouassa
|-
|{{rint|montreal|bus|174}}
| Côte-Vertu Ouest
|-
|{{rint|montreal|bus|177}}
| Thimens
|-
|{{rint|montreal|bus|rush-hour high-frequency|196}}
| Parc-Industriel Lachine
|-
|{{rint|montreal|bus|213}}
| Parc-Industriel Saint-Laurent
|-
|{{rint|montreal|bus|225}}
| Hymus
|-
|{{rint|montreal|bus|night|371}}  
| Décarie
|}

{| align=center class="wikitable"
 ! style="background: #{{rcr|Exo}}; font-size:100%; color:#FFFFFF;" colspan="2" | {{colored link|#FFFFFF|Exo La Presqu'Île sector|noinvert=yes}}
|-
! No.
! Route
|-
| {{rint|montreal|exo|bus|40}}
| Express Vaudreuil - Terminus Côte-Vertu
|-
! style="background: #{{rcr|Exo}}; font-size:100%; color:#FFFFFF;" colspan=2; align=center | {{colored link|#FFFFFF|Exo Laurentides sector|noinvert=yes}}
|-
! No.
! Route<ref name=AMTplan>{{Cite web |url=http://www.amt.qc.ca/images/autobus/plan_terminus/plan_term_9.jpg |title=Plan of Terminus Côte-Vertu |access-date=2023-07-23 |archive-date=2011-12-09 |archive-url=https://web.archive.org/web/20111209094016/http://amt.qc.ca/images/autobus/plan_terminus/plan_term_9.jpg |url-status=dead }}</ref>
|-
| {{rint|montreal|exo|bus|499}}
| Service Express Terminus Côte-Vertu / Deux-Montagnes
|}

==See also==
* [[List of largest shopping malls in Canada]]
* [[List of malls in Montreal]]
* [[List of shopping malls in Canada]]

==References==
{{reflist}}

==External links==
{{Commons category}}
* {{Official website|https://www.placevertu.com/en/}}

{{Malls in Montreal}}

[[Category:Shopping malls established in 1975]]
[[Category:Shopping malls in Montreal]]
[[Category:Saint-Laurent, Quebec]]
[[Category:1975 establishments in Quebec]]