View source for Network 10

{{short description|Australian television network}}
{{Redirect-multi|2|Independent Television System|10 TV Australia|other uses|Independent Television (disambiguation){{!}}Independent Television|and|10 TV (disambiguation){{!}}10 TV|and|ITS (disambiguation){{!}}ITS}}
{{for|the former Israeli television channel|Channel 10 (Israel)}}
{{for|the Sydney station owned by Network 10|TEN (TV station)}}
{{Other uses|Channel 10 (disambiguation){{!}}Channel 10}}
{{Use dmy dates|date=October 2023}}
{{Use Australian English|date=October 2023}}
{{Infobox television channel
| name = Network 10
| logo = Network 10 logo 2025.svg
| logo_alt = 
| logo_size = 160px
| logo_caption = Logo used since 2025
| launch_date = {{Start date and age|1964|08|01|df=y}}
| type = [[Free-to-air|Free-to-air television network]]
| owner = [[Paramount Networks UK & Australia]]
| parent = [[Network Ten Pty Limited]]
| picture_format = [[1080i]] [[HDTV]]{{efn|Available on [[10 HD]] and [[10 Bold]].}} <br /> (downscaled to [[Anamorphic widescreen|16:9]] [[576i]] for the [[SDTV]] feed)
| country = [[Australia]]
| language = English
| area = {{hlist|[[TEN (TV station)|Sydney]] | [[ATV (Australia)|Melbourne]] | [[TVQ|Brisbane]] | [[ADS (TV station)|Adelaide]] | [[NEW (TV station)|Perth]] | [[TNQ|Regional Queensland]] | [[NRN|Northern NSW & Gold Coast]] | [[CTC (TV station)|Southern NSW & ACT]] | [[GLV/BCV|Regional Victoria]]|}}
| affiliates = {{plainlist|
* [[Southern Cross Austereo]] {{hlist|([[SGS/SCN|Spencer Gulf & Broken Hill]])}}
* [[WIN Television]] {{hlist|([[MTN (TV station)|Griffith]] | [[MGS/LRS|Eastern SA]])}}
* [[TDT (TV station)|Tasmanian Digital Television]] ([[Tasmania]])
* [[DTD (TV station)|Darwin Digital Television]] ([[Darwin, Northern Territory|Darwin]])
* [[CDT (TV station)|Central Digital Television]] (Remote Central & Eastern Australia)
* [[West Digital Television]] ([[Western Australia]])
}}
| headquarters = 1 Saunders Street<br /> [[Pyrmont, New South Wales]]
| former_names = Independent Television System (1965–1970)<br />The 0-10 Network (1970–1980)<br />Network Ten (1980–1989, 1991–2018)<br />10 TV Australia (1989–1991)
| sister_channels = {{plainlist|
*[[Network 10#10 HD|10 HD]]
*[[10 Comedy]]
*[[10 Drama]]
*[[Nickelodeon (Australian TV channel)|Nickelodeon]]
*[[You.tv]]
*Gecko TV
}}
| website = {{URL|10.com.au}}
| terr_serv_1 = TEN Sydney (DVB-T)
| terr_chan_1 = 1570 @ 11 (219.5&nbsp;MHz)
| terr_serv_2 = ATV Melbourne (DVB-T)
| terr_chan_2 = 1586 @ 11 (219.5&nbsp;MHz)
| terr_serv_3 = TVQ Brisbane/Gold Coast (DVB-T)
| terr_chan_3 = 1602 @ 11 (219.5&nbsp;MHz)
| terr_serv_4 = ADS Adelaide (DVB-T)
| terr_chan_4 = 1618 @ 11 (219.5&nbsp;MHz)
| terr_serv_5 = NEW Perth/Mandurah (DVB-T)
| terr_chan_5 = 1666 @ 11 (219.5&nbsp;MHz)
| terr_serv_6 = Freeview 10 metro, Darwin & remote ([[virtual channel|virtual]])
| terr_chan_6 = 10
| terr_serv_7 = Freeview 10 regional ([[virtual channel|virtual]])
| terr_chan_7 = 5/51
| terr_serv_8 = Freeview 10 HD ([[virtual channel|virtual]])
| terr_chan_8 = 1/15/50
| online_chan_1 = [https://10.com.au/live/ten 10]
}}

'''Network 10''' (commonly known as the '''10 Network''', '''Channel 10''' or simply '''10''') is an Australian [[commercial television network]]. It is a wholly-owned subsidiary of [[Paramount Global]]'s [[Paramount Networks UK & Australia|UK & Australia]] division and is one of the five national [[free-to-air]] networks in the country.

As of 2024, Network 10 is the fourth-rated television network and primary channel in Australia, behind the [[Seven Network]], [[Nine Network]] and [[ABC TV (Australian TV channel)|ABC TV]] and ahead of [[SBS (Australian TV channel)|SBS]].<ref>{{Cite web |last=Knox |first=David |date=2 December 2024 |title=Seven wins 2024 ratings year |url=https://tvtonight.com.au/2024/12/seven-wins-2024-ratings-year.html |access-date=2 December 2024 |website=[[TV Tonight]] |language=en-AU}}</ref>

==History==
===Origins===
From the introduction of TV in 1956 until 1965, there were three television networks in Australia, the [[Nine Network|National Television Network (now the Nine Network)]], the [[Seven Network|Australian Television Network (now the Seven Network)]], and the public [[Australian Broadcasting Corporation|ABC National Television Service]] (now [[ABC TV (Australian TV network)|ABC TV]]). In the early 1960s, the [[Government of Australia|Australian Government]] began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the dominance of imported overseas programming and the paucity of local content. The first of these third licences was granted to United Telecasters (a consortium of [[AWA Technology Services|Amalgamated Wireless]], [[CSR Limited|Colonial Sugar Refining Company]], [[Email Limited|Email]], [[Bank of New South Wales]] and the [[NRMA]]) on 4 April 1963.<ref>AWA Group gets TV licence ''[[Daily Mirror, Sydney|Daily Mirror]]'' 5 April 1963 page 1</ref>

Structurally, the Australian television industry was closely modelled on the two-tiered system that had been in place in [[List of radio stations in Australia|Australian radio]] since the late 1930s. One tier consisted of a network of publicly funded television stations run by the ABC, which was funded by government budget allocation and (until 1972) by fees from television viewer licences. The second tier consisted of the commercial networks and independent stations owned by private operators, whose income came from selling advertising time.

===Launch===
The network was launched as [[ATV (Australia)|ATV-0]] in [[Melbourne]] opened on 1 August 1964 and was owned by the [[Ansett Transport Industries]], which at the time owned one of Australia's two domestic airlines. [[TEN (TV station)|TEN-10]] in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters, which also{{citation needed|date=December 2011}} in July that year opened [[TVQ]]-0 in [[Brisbane]]. Also opened later that month was [[SAS (TV station)|SAS-10]], serving the city of [[Adelaide]].

The new television network was initially dubbed the '''Independent Television System''' or ITS, but in 1970 adopted the title '''The 0-10 Network''', which reflected the channels used by the first two stations launched in the group, ATV and TEN.

Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in [[Pakenham, Victoria]], which was seen by network and RCA executives and invited members of the media and press. This would be the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the ''First in Colour'' slogan in 1974, within months before the 1 March 1975 transition to colour broadcasting.

===1970–1988: Expansion and original run===
For its first five years, the 0-10 Network led a hand-to-mouth existence. By the beginning of the 1970s the network was in a precarious financial position and there were predictions that it would fail.

In 1971, the 0-10 Network first aired ''[[Young Talent Time]]'', which was a huge rating success, and ran for 17 years.

However, the network's true financial reprise came about due to the fact that the controversial adult soap opera serial ''[[Number 96 (TV series)|Number 96]]'' premiered in March 1972 on the night that "Australian TV lost its virginity". The series broke new ground for Australian television and captured the imagination of viewers like few programs before or since. For the next three years it was consistently Australia's top-rating television program and, not surprisingly, its huge popularity attracted advertisers to Ten ''en masse'', with the result that its revenue increased significantly from [[Australian dollar|$]]1 million in 1971 to more than $10 million in 1972.

However, the pattern of rating dominance was already set, and for most of the next five decades from the mid-1960s, there was little deviation from the prevalent rankings, with the Nine Network typically in the first place, the Seven Network second, 0-10 third and [[ABC TV (Australian TV network)|ABC TV]] fourth.

The gradual evolution of Network Ten into its current form has its origins in the ongoing attempts by media mogul [[Rupert Murdoch]] to acquire a prized commercial television licence in Australia's largest capital city market, Sydney. This began when Murdoch's [[News Limited]] purchased the [[Wollongong]] station [[WIN-4]] in the early 1960s, around the same time he bought [[Festival Records]]. In 1977, frustrated by regulatory blocks that prevented him from expanding into the Sydney market, Murdoch sold WIN and purchased a 46% share in Ten Sydney.

In 1979, Murdoch made an unsuccessful takeover bid for the Melbourne-based [[The Herald and Weekly Times]] media group, which originally owned HSV-7. Although the bid failed, he gained a 50% stake in [[Ansett Australia|Ansett]], which thus gave him control of channel 0 in Melbourne.

In 1979, 0-10 first aired the soap opera ''[[Prisoner (TV series)|Prisoner]]'', which was a huge rating success.

On 20 January 1980, the 0-10 Network became known as '''Network Ten''' to reflect ATV moving from channel 0 to channel 10 – although the Brisbane station continued to broadcast as [[TVQ]]-0 until 10 September 1988 when the station changed to TVQ-10. In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by [[TVW]]-7 in Perth.

When Murdoch became an American citizen in 1985 so that he could expand his media empire in the United States with the [[Fox Broadcasting Company|Fox]] network, Australia's media ownership laws obliged him to dispose of the flagship television stations, which were sold to [[The Northern Star]], an offshoot of the [[Westfield Group]] conglomerate controlled by property tycoon [[Frank Lowy]]. However, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser.

The network became fully national in 1988 with the launch of [[NEW (TV station)|NEW-10]] in Perth after the introduction of satellite facilities made it economical for the network to broadcast to Western Australia. Northern Star officially took hold of TVQ-10 later in the year because of swapping frequencies with neighbouring DDQ-0 in Toowoomba and rebranded [[CTC (TV station)|CTC]] Canberra under the network banner in time for aggregation.

===1989–1994: Receivership and relaunch===
[[File:Pyrmont Ten Studios.JPG|thumb|[[TEN (TV station)|TEN]], Network 10's corporate headquarters in [[Pyrmont, New South Wales|Pyrmont]], Sydney]]
In 1989, Ten's ratings were in decline, so on 23 July 1989, recently recruited network boss Bob Shanks relaunched the network, re-branding it as '''10 TV Australia''', and introducing several new programs, including four new prime time game shows. However, by the end of 1989, the ratings failed to improve and most of the new programs were cancelled, except for its ''Eyewitness News'' bulletins, ''[[Neighbours]]'' and ''[[E Street (television show)|E Street]]'' (debuting in late 1988).

Meanwhile, Northern Star Holdings were having financial and regulatory problems. The company was subject to an inquiry by the Australian Broadcasting Tribunal in relation to media ownership rules and had run into financial difficulties following the 1987 stock market crash two years earlier. On 1 September 1989, Northern Star Holdings announced a major restructuring to pay off debts and help restore profitability. The proposals included selling off the network's three smaller stations ([[ADS (TV station)|ADS]] in Adelaide, [[NEW (TV station)|NEW]] in Perth and [[CTC (TV station)|CTC]] in Canberra) to Charles Curran's ''Capital Television Group''. The sale was completed on 27 October 1989, effectively splitting Northern Star's Network Ten in half.<ref>{{cite web|title=Northern Star Holdings Ltd|url=http://listofcompanies.co.in/2012/02/20/northern-star-holdings-ltd/|website=Worldwide Company Profile|access-date=24 May 2017|archive-date=31 October 2018|archive-url=https://web.archive.org/web/20181031183202/http://listofcompanies.co.in/2012/02/20/northern-star-holdings-ltd/|url-status=live}}</ref>

In September 1990, Northern Star went into [[receivership]] and on 13 January 1991 at 8:30pm, the network was re-branded back to '''Network Ten''' with the first version of its famous ''ten'' watermark logo.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/dqSWaNfXzBM Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20190129023215/https://www.youtube.com/watch?v=dqSWaNfXzBM&gl=US&hl=en Wayback Machine]{{cbignore}}: {{Cite web |url=https://www.youtube.com/watch?v=dqSWaNfXzBM |title=Network 10 financial problems 1990 |last1=Gatfield |first1=John |last2=McKew |first2=Maxine |date=14 September 1990 |website=YouTube |publisher=Network Ten |type=Video |access-date=13 January 2018}}{{cbignore}}</ref><ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/JwA-TdwRe4M Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20171222100914/https://www.youtube.com/watch?v=JwA-TdwRe4M&gl=US&hl=en Wayback Machine]{{cbignore}}: {{Cite web |url=https://www.youtube.com/watch?v=JwA-TdwRe4M |title=10 New Logo first night 1991 |date=13 January 1991 |website=YouTube |publisher=Network Ten |type=Video |access-date=13 January 2018}}{{cbignore}}</ref> The network was [[Australian insolvency law#Compulsory winding-up|placed into liquidation]] by the [[New South Wales Rugby League]] in May 1991.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/r8-w9zdVGgQ Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20190129023214/https://www.youtube.com/watch?v=r8-w9zdVGgQ&gl=US&hl=en Wayback Machine]{{cbignore}}: {{Cite web |url=https://www.youtube.com/watch?v=r8-w9zdVGgQ |title=Network Ten in Liquidation - May 1991 |last=Sacre |first=Howard |date=May 1991 |website=YouTube |publisher=Network Ten |type=Video |access-date=13 January 2018}}{{cbignore}}</ref> In 1992, the network's flagship stations were sold to the Canadian-based [[Canwest]] media group, which held a controlling stake in the network until 2009. Also in 1992, the network commenced a strategy of targeting younger audiences. The Adelaide and Perth stations were re-acquired by the network in 1995.<ref>{{cite web|title=Ten Network Holdings Limited 1998 Annual Report|url=http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|publisher=Ten Network Holdings|access-date=13 January 2018|archive-url=https://web.archive.org/web/20091013141015/http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|archive-date=13 October 2009|pages=8–11|date=1998}}</ref>

===1995–2007: Recovery and success===
With the network having financially recovered, [[Ten Network Holdings]] floated on the Australian Stock Exchange in 1998. At this time, Ten had affiliate broadcasting agreements with [[Southern Cross Broadcasting]] in southern New South Wales, regional Victoria and Tasmania, and with Telecasters Australia in northern New South Wales and regional Queensland.<ref>{{cite web|title=Ten Network Holdings Limited 1998 Annual Report|url=http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|publisher=Ten Network Holdings|access-date=13 January 2018|archive-url=https://web.archive.org/web/20091013141015/http://tencorporate.com.au/library/documents/TEN_annual_98.pdf|archive-date=13 October 2009|pages=1–6|date=1998}}</ref>

In 2001, Ten opened the doors to the ''[[Big Brother Australia]]'' house and, with it, reality television. The opening night of ''Big Brother'' became the most-watched program of the night. ''Big Brother'' became synonymous with the network in the 2000s, with the series lasting 8 season. Even after iterations on rival networks, ''Big Brother'' is set to return to 10 in 2025. The trend was then followed by the launching of the Australian version of the reality singing competition format [[Idols (TV series)|Idols]] called ''[[Australian Idol]]'' in 2003. ''Australian Idol'' was a hit for several years, lasting until 2009.

In 2004, Network Ten enjoyed its best year since the 1970s{{fact|date=September 2024}}, winning two rating weeks (out of 40) and finishing second nationally only behind the [[Nine Network]] and well ahead of the [[Seven Network]].<ref>{{cite web|url=https://www.theage.com.au/entertainment/nine-wins-year-again-20041202-gdz3pr.html|title=Nine wins year again|date=2 December 2004|first=Ross|last=Warneke|publisher=[[The Age]]|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042815/https://www.theage.com.au/entertainment/nine-wins-year-again-20041202-gdz3pr.html|url-status=live}}</ref> This was a departure from previous years; it has typically placed third behind Nine and Seven in most other rating years since 2000.

In 2005, Canwest was in discussions with newspaper publisher [[Fairfax Media|John Fairfax Holdings]] about a possible sale of the network, after the federal government indicated it may consider relaxing Australia's media cross-ownership laws. Previously, newspaper owners could not own television stations in the same city. Fairfax owned the Seven Network until 1988 and had been looking for a way back into television for a long time.

On 21 August 2005, the network celebrated its 40th birthday with a two-hour highlights package called ''Ten: Seriously 40'', which was hosted by [[Bert Newton]] and [[Rove McManus]].

On 27 October 2005, Network Ten announced that its long-running morning talk-variety program ''[[Good Morning Australia (1992–2005)|Good Morning Australia]]'' would be cancelled at the end of the year after a fourteen-year run. This ended host Bert Newtons 14-year association with Network Ten; although he was offered ongoing employment with the network, he announced that he would be returning to the Nine Network. ''[[9am with David & Kim]]'' replaced GMA as Ten's national morning program from 2006 to 2009.

From 2006 to 2008, Ten was the official broadcaster of [[Sydney New Year's Eve]]. The rights returned to the Nine Network from 2009.

On 7 August 2007, Network Ten and [[Foxtel]] signed a new agreement allowing Ten's digital signal to be transmitted via Foxtel's cable and satellite services.<ref name="foxtel">{{Cite news| title = Ten and Foxtel sign breakthrough digital retransmission agreement| publisher = Ten Network Holdings Limited| date = 7 August 2007| url = http://www.tencorporate.com.au/library/documents/TEN,%20FOXTEL%20retransmission%207%20August%202007.pdf| access-date = 7 February 2008| archive-date = 27 February 2008| archive-url = https://web.archive.org/web/20080227125910/http://www.tencorporate.com.au/library/documents/TEN,%20FOXTEL%20retransmission%207%20August%202007.pdf| url-status = live}}</ref> Prior to this, Ten was only transmitted via cable on Foxtel in an analogue format and [[Austar]] in standard definition digital via Mystar. Similarly in October 2007, Network Ten and [[Optus Television|Optus]] announced that Ten's digital signal would be available on its cable network from 1 December 2007.<ref name="optus">{{Cite news| title = Ten Joins Optus TV Featuring Foxtel Platform| publisher = Ten Network Holdings Limited| date = 31 October 2007| url = http://www.tencorporate.com.au/library/documents/TEN%20joins%20Optus%20platform%2031%20October%202007.pdf| access-date = 7 February 2008| archive-date = 27 February 2008| archive-url = https://web.archive.org/web/20080227125913/http://www.tencorporate.com.au/library/documents/TEN%20joins%20Optus%20platform%2031%20October%202007.pdf| url-status = live}}</ref>

On 16 December 2007, [[10 HD|Ten HD]] was officially launched as a breakaway channel, becoming the first new commercial television channel in metropolitan areas of Australia since 1988. Ten HD ceased broadcasting on 25 March 2009 when it was replaced by what was a sports-only high-definition channel, [[10 Bold|One HD]].<ref name="launch">{{Cite news| title = New channel, new era: Introducing TEN HD| publisher = Ten Network Holdings Limited| date = 14 September 2007| url = http://www.ebroadcast.com.au/enews/ten-hd-140907.html| access-date = 14 September 2007| url-status = dead| archive-url = https://web.archive.org/web/20070919015139/http://www.ebroadcast.com.au/enews/ten-hd-140907.html| archive-date = 19 September 2007}}</ref>

=== 2009–2015: Canwest sale, multichannels launch ===
On 24 September 2009, Canwest announced that it was selling its 50.1% stake in Ten Network Holdings for $680 million,<ref>{{cite news |url=https://www.theaustralian.com.au/business/media/canwest-sells-ten-network-stake-for-680m/news-story/792ff720554c34ed0cfcdd3a2c3dbf32 |title=CanWest sells Ten Network stake for $680m |work=[[The Australian]] |author=McFarland, Lyndal |agency=Dow Jones Newswires |date=24 September 2009 |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209061324/https://www.theaustralian.com.au/business/media/canwest-sells-ten-network-stake-for-680m/news-story/792ff720554c34ed0cfcdd3a2c3dbf32 |url-status=live}}</ref> to pay down its significant debt. In late 2009, Canwest filed for [[Bankruptcy|creditor bankruptcy protection]], due to [[Canadian dollar|CA$]]4 billion mounting debt across radio, television broadcasting and publishing assets in several countries.<ref>{{cite news |url=https://www.theguardian.com/media/2009/oct/06/television-pressandpublishing |title=Canwest Global Communications files for bankruptcy protection |author=Clark, Andrew |work=[[The Guardian]] |location=England |date=6 October 2009 |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209042808/https://www.theguardian.com/media/2009/oct/06/television-pressandpublishing |url-status=live}}</ref>

On 20 October 2010, four years after he sold his shares in [[Nine Entertainment Co|PBL Media]] to private equity firm [[CVC Capital Partners|CVC Asia Pacific]], [[James Packer]] purchased 16 per cent of Ten.

Network Ten launched a new digital channel, [[10 Peach|Eleven]], on 11 January 2011.<ref name="elevenannounce">{{cite news |title=TEN announces launch of ELEVEN |work=The Spy Report |publisher=Media Spy |date=26 August 2010 |url=http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |access-date=26 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100910033922/http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/ |archive-date=10 September 2010}}</ref> The channel is aimed at a "distinctly youthful" audience between the ages of 13 and 29. ''[[Neighbours]]'' and ''[[The Simpsons]]'' were high-profile programs migrating from Ten to the new channel.<ref name="neighboursmove">{{cite news |title=Neighbours moving to Eleven |work=The Spy Report |publisher=Media Spy |date=26 August 2010 |url=http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |access-date=26 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100910033220/http://www.mediaspy.org/report/2010/08/26/neighbours-moving-to-eleven/ |archive-date=10 September 2010}}</ref> The channel was a joint venture with [[CBS Studios International]], which owned a 33% stake.<ref name="jointventure">{{cite news |title=CBS goes down under and takes minority stake in Australian TV venture |newspaper=The Los Angeles Times |first=Meg |last=James |date=25 August 2010 |url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |access-date=26 August 2010 |archive-date=9 December 2010 |archive-url=https://web.archive.org/web/20101209170933/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/08/cbs-takes-minority-stake-in-australian-tv-venture.html |url-status=live}}</ref>

On 8 May 2011, Ten relaunched its sports-based channel [[10 Bold|One]], with general entertainment programming aimed at males taking over the schedule. It is aimed at a similar audience to [[7mate]].<ref>{{cite web |url=http://www.tvtonight.com.au/2011/04/one-to-broaden-its-horizons.html |title=ONE to broaden its horizons |date=4 April 2011 |publisher=TV Tonight |access-date=9 November 2011 |archive-date=16 September 2011 |archive-url=https://web.archive.org/web/20110916183931/http://www.tvtonight.com.au/2011/04/one-to-broaden-its-horizons.html |url-status=live}}</ref>

In 2012, Ten unsuccessfully launched many new programs. This led to Ten's ratings dropping to fourth place behind [[ABC TV (Australian TV network)|ABC TV]] for over thirty straight nights.<ref name=ABC1Ten>{{cite news |last=Idato |first=Michael |date=17 September 2012 |title=Seriously, Ten struggles to keep up with ABC |url=https://www.smh.com.au/entertainment/tv-and-radio/seriously-ten-struggles-to-keep-up-with-abc-20120916-260dm.html |newspaper=The Sydney Morning Herald |access-date=19 October 2013 |archive-date=27 November 2013 |archive-url=https://web.archive.org/web/20131127142751/http://www.smh.com.au/entertainment/tv-and-radio/seriously-ten-struggles-to-keep-up-with-abc-20120916-260dm.html |url-status=live}}</ref> The poor performance resulted in Chief Programming Officer David Mott's resignation.<ref>{{cite news |last=Idato |first=Michael |date=24 August 2012 |title=Ten's dismal ratings claim prized scalp |url=https://www.smh.com.au/entertainment/tv-and-radio/tens-dismal-ratings-claim-prized-scalp-20120824-24q3b.html |newspaper=The Sydney Morning Herald |access-date=19 October 2013 |archive-date=27 November 2013 |archive-url=https://web.archive.org/web/20131127142753/http://www.smh.com.au/entertainment/tv-and-radio/tens-dismal-ratings-claim-prized-scalp-20120824-24q3b.html |url-status=live}}</ref>

In September 2012, Ten made a partnership with [[TVSN]], which meant the [[TVSN]] channel became available on Ten's free-to-air multiplex to metropolitan viewers as a [[Datacasting|datacast]] service on LCN 14, on 24 September 2012.<ref>{{cite web |date=12 September 2012 |title=Network Ten Launches New Channel With TVSN |url=http://tencorporate.com.au/files/Network_Ten_and_TVSN_September_2012.pdf |archive-url=https://web.archive.org/web/20130411094945/http://tencorporate.com.au/files/Network_Ten_and_TVSN_September_2012.pdf |archive-date=11 April 2013}}</ref>

In late 2012, Ten reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.

Ten launched [[Spree TV]], an Australian [[free-to-air]] [[datacasting]] [[television channel]] mainly carrying [[infomercial|paid programming]] and [[home shopping]], on 17 September 2013, on LCN 15,<ref>{{cite web |last=Knox |first=David |date=11 September 2013 |title=TEN confirms Spree TV launch |url=https://tvtonight.com.au/2013/09/ten-confirms-spree-tv-launch.html |access-date=1 December 2023 |website=TV Tonight}}</ref> with Brand Developers.<ref name="TVTonightSpreeTVlaunch">{{cite web|publisher=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2013/09/ten-tipped-to-launch-new-datacasting-channel.html|title=TEN tipped to launch new datacasting channel|date=10 September 2013|access-date=5 November 2015}}</ref>

Analogue broadcasts ceased in the regions on 10 December 2013.

On 1 August 2014, the network celebrated its 50th anniversary. A television special related to the anniversary called ''50 Years Young'' aired on 3 August 2014, after being rescheduled from 8 August by the network.<ref>{{Cite web |last=Knox |first=David |date=22 July 2024 |title="You blogged, they listened." TEN reschedules 50 Years Young special. |url=https://tvtonight.com.au/2014/07/you-blogged-they-listened-ten-reschedules-50-years-young-special.html |access-date=11 August 2024 |publisher=[[TV Tonight]] |language=en-AU}}</ref>

On 15 June 2015, [[Foxtel]] (co-owned by [[News Corp Australia|News Corp]]) bought 15% shares in Ten Network Holdings, pending approval from the ACCC. Prior to the acquisition, Discovery backed out from a bidding partnership with Foxtel. In July 2015, Paul Anderson was announced as the new chief executive officer.<ref>{{cite web|url=http://www.adnews.com.au/news/ten-names-paul-anderson-as-ceo-as-hamish-mclennan-exits|title=Ten names Paul Anderson as CEO as Hamish McLennan exits - AdNews|access-date=10 June 2017|archive-date=30 June 2017|archive-url=https://web.archive.org/web/20170630160034/http://www.adnews.com.au/news/ten-names-paul-anderson-as-ceo-as-hamish-mclennan-exits|url-status=live}}</ref>

===2016–2017: New affiliation and financial troubles===
A high-definition simulcast of 10 was revived on 2 March 2016. As a result, [[10 Bold|One]], now known as 10 Bold, began broadcasting in standard definition only.<ref name="TENInsider" /><ref name="TVTlaunch">{{cite web|publisher=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2016/02/ten-in-high-definition-from-march-2.html|title=TEN in High Definition from March 2|date=22 February 2016|access-date=22 February 2016|archive-date=22 February 2016|archive-url=https://web.archive.org/web/20160222095217/http://www.tvtonight.com.au/2016/02/ten-in-high-definition-from-march-2.html|url-status=live}}</ref>

On 29 April 2016, the [[Nine Network]] pulled its regional affiliation with [[WIN Television]] over a lawsuit involving its catch-up service [[9Now]], and announced a new affiliation agreement with [[Southern Cross Austereo]], Ten's then-primary regional affiliate. Ten subsequently negotiated a five-year affiliation deal with WIN;<ref>{{cite web |last=Mitchell |first=Jake |date=29 April 2016 |title=Nine win shows media law absurdity: WIN chief Andrew Lancaster |url=http://www.theaustralian.com.au/business/media/nine-win-shows-media-law-absurdity-win-chief-andrew-lancaster/news-story/8448e7ca97fed22ff1726e979e94d1f7 |url-access=subscription |access-date=29 April 2016 |publisher=The Australian}}</ref><ref>{{cite web |url=http://www.theaustralian.com.au/business/media/nine-ten-to-swap-affiliate-partners/news-story/0ea3e8e044ef5d522e5a58aace682f90 |title=Nine, Ten to swap affiliate partners |last1=Mitchell |first1=Jake |last2=Davidson |first2=Darren |date=2 May 2016 |publisher=The Australian |access-date=23 May 2016 |archive-date=5 June 2016 |archive-url=https://web.archive.org/web/20160605075658/http://www.theaustralian.com.au/business/media/nine-ten-to-swap-affiliate-partners/news-story/0ea3e8e044ef5d522e5a58aace682f90 |url-status=live}}</ref> the new affiliations took effect on 1 July, with WIN becoming the carrier of Network Ten programming in regional Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, South Australia, Western Australia, the Australian Capital Territory and the Gold Coast.<ref>{{cite web |url=http://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2016/TEN%20And%20WIN%20Network%20Announce%20New%20Program%20Supply%20Agreement.pdf |title=TEN And WIN Network Announce New Program Supply Agreement |date=23 May 2016 |publisher=Ten Network Holdings |access-date=23 May 2016 |archive-url=https://web.archive.org/web/20160619014837/http://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2016/TEN%20And%20WIN%20Network%20Announce%20New%20Program%20Supply%20Agreement.pdf |archive-date=19 June 2016 |url-status=dead}}</ref><ref>{{cite web |last=Mitchell |first=Jake |date=23 May 2016 |title=Bruce Gordon's WIN confirms affiliate deal with Ten Network |url=https://www.theaustralian.com.au/business/bruce-gordons-win-confirms-affiliate-deal-with-ten-network/news-story/3b2b5a54f9a22d1863448e534dda76eb |url-access=subscription |access-date=8 February 2022 |publisher=The Australian}}</ref> WIN owner and Ten's largest shareholder [[Bruce Gordon (businessman)|Bruce Gordon]] positioned himself to increase his ownership stake in Ten, subject to changes to media ownership laws being passed.<ref>{{cite news|last1=Mason|first1=Max|title=Bruce Gordon ups his bet on Ten Network|url=https://www.smh.com.au/business/media-and-marketing/bruce-gordon-ups-his-bet-on-ten-network-20160622-gpp06t.html|access-date=3 November 2017|work=The Sydney Morning Herald|date=22 June 2016|archive-date=7 November 2017|archive-url=https://web.archive.org/web/20171107055848/http://www.smh.com.au/business/media-and-marketing/bruce-gordon-ups-his-bet-on-ten-network-20160622-gpp06t.html|url-status=live}}</ref>

Following Ten Network Holdings reporting a $232 million half year loss, billionaire shareholders [[Lachlan Murdoch]], Bruce Gordon and James Packer withdrew support for $250 million guaranteed loan that would help keep Ten out of receivership.<ref>{{cite web |url=http://www.abc.net.au/news/2017-04-27/ten-network-struggles-to-survive-after-another-big-loss/8475774 |title=Ten Network casts 'significant doubt' on its viability after announcing $232m first-half loss |last=Ryan |first=Peter |date=27 April 2017 |publisher=Australian Broadcasting Corporation |access-date=13 June 2017 |archive-date=13 June 2017 |archive-url=https://web.archive.org/web/20170613105422/http://www.abc.net.au/news/2017-04-27/ten-network-struggles-to-survive-after-another-big-loss/8475774 |url-status=live}}</ref><ref>{{cite web |date=13 June 2017 |title=Network Ten's future in doubt as billionaire backers Murdoch and Gordon pull their support |url=http://www.heraldsun.com.au/business/network-tens-future-in-doubt-as-billionaire-backers-murdoch-and-gordon-pull-their-support/news-story/a32e1586eab032479eddff2a2782afbe |url-access=subscription |access-date=12 June 2017 |publisher=Herald Sun}}</ref><ref>{{cite news |last=Mason |first=Max |date=11 June 2017 |title=Ten's billionaire shareholders back away from loan guarantee |url=http://www.afr.com/business/media-and-marketing/tv/tens-billionaire-shareholders-back-away-from-loan-guarantee-20170611-gwp0ro |work=The Australian Financial Review |location=Sydney |access-date=13 June 2017 |archive-date=11 June 2017 |archive-url=https://web.archive.org/web/20170611160511/http://www.afr.com/business/media-and-marketing/tv/tens-billionaire-shareholders-back-away-from-loan-guarantee-20170611-gwp0ro |url-status=live}}</ref> This loan was intended to replace an existing guaranteed $200 million loan that was due to expire in December.<ref>{{cite news |last=Mason |first=Max |date=27 April 2017 |title=Network Ten seeks to extend billionaire backed loan |url=http://www.afr.com/business/media-and-marketing/tv/network-ten-seeks-to-extend-billionaire-backed-loan-20170426-gvsis8 |work=The Australian Financial Review |location=Sydney |access-date=13 June 2017 |archive-date=11 June 2017 |archive-url=https://web.archive.org/web/20170611034135/http://www.afr.com/business/media-and-marketing/tv/network-ten-seeks-to-extend-billionaire-backed-loan-20170426-gvsis8 |url-status=live}}</ref> On 13 June, Ten asked the [[Australian Securities Exchange]] that their stock be placed in a 48-hour trading halt while it assessed its options concerning receivership.<ref>{{cite web |url=http://www.abc.net.au/news/2017-06-13/ten-network-fails-to-find-a-financial-backer/8612656 |title=Ten Network in trading halt and facing receivership after failing to secure financial backer |last=Letts |first=Stephen |date=13 June 2017 |publisher=Australian Broadcasting Corporation |access-date=13 June 2017 |archive-date=13 June 2017 |archive-url=https://web.archive.org/web/20170613053523/http://www.abc.net.au/news/2017-06-13/ten-network-fails-to-find-a-financial-backer/8612656 |url-status=live}}</ref><ref>{{cite web |url=http://www.skynews.com.au/business/business/company/2017/06/13/network-ten-places-shares-in-trading-halt.html |title=Network Ten places shares in trading halt |date=13 June 2017 |publisher=Sky News Australia |access-date=13 June 2017 |archive-date=16 June 2017 |archive-url=https://web.archive.org/web/20170616014700/http://www.skynews.com.au/business/business/company/2017/06/13/network-ten-places-shares-in-trading-halt.html |url-status=live}}</ref> It went into voluntary administration the following day.<ref name="SMHadmin">{{cite news |last=Danckert |first=Sarah |date=14 June 2017 |title=Network Ten heads into voluntary administration |url=https://www.smh.com.au/business/media-and-marketing/network-ten-heads-into-voluntary-administration-20170614-gwqo47.html |work=The Sydney Morning Herald |location=Sydney |access-date=14 June 2017 |archive-date=29 August 2017 |archive-url=https://web.archive.org/web/20170829011122/http://www.smh.com.au/business/media-and-marketing/network-ten-heads-into-voluntary-administration-20170614-gwqo47.html |url-status=live}}</ref><ref name="BIAadmin">{{cite news |last=Pash |first=Chris |date=14 June 2017 |title=The Ten network is in administration |url=https://www.businessinsider.com/the-ten-network-is-in-administration-2017-6 |work=Business Insider Australia |location=Sydney |access-date=14 June 2017 |archive-date=14 June 2017 |archive-url=https://web.archive.org/web/20170614045439/https://www.businessinsider.com.au/the-ten-network-is-in-administration-2017-6 |url-status=live}}</ref>

On 28 August 2017, Ten's administrators announced that the U.S. media company [[CBS Corporation]] (which had a 33% share in the multichannel Eleven and was Ten's largest creditor) had entered into a binding agreement to purchase the company for $123 million. CBS refinanced Ten's existing debt including guarantor fees to billionaire shareholders James Packer, Lachlan Murdoch and Bruce Gordon, and existing loans from the Commonwealth Bank. Shareholders in Ten Network Holdings lost their investment.<ref name="CBS to buy Ten">{{cite news|url=https://www.smh.com.au/business/companies/us-company-cbs-to-buy-ten-network-20170828-gy5doc.html|title=US broadcaster CBS to buy Ten Network|last=Battersby|first=Lucy|date=28 August 2017|work=The Sydney Morning Herald|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042807/https://www.smh.com.au/business/companies/us-company-cbs-to-buy-ten-network-20170828-gy5doc.html|url-status=live}}</ref><ref>{{cite news|last1=Battersby|first1=Lucy|title=CBS claiming debts of $843 million from Network Ten|url=https://www.smh.com.au/business/companies/cbs-claiming-debts-of-843-million-from-network-ten-20170710-gx8bmq.html|access-date=8 February 2022|work=The Sydney Morning Hearald|date=11 July 2017|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042816/https://www.smh.com.au/business/companies/cbs-claiming-debts-of-843-million-from-network-ten-20170710-gx8bmq.html|url-status=live}}</ref>

Gordon and Murdoch had also placed their own joint bid for the company, which was not endorsed by the administrators.<ref>{{Cite news|url=https://www.smh.com.au/business/companies/disappointed-underbidders-lachlan-murdoch-and-bruce-gordon-should-not-be-able-to-stall-ten-deal-court-hears-20170907-gychte.html|title=Billionaire Ten backer Bruce Gordon wins first round in challenge to CBS takeover|last=Whitbourn|first=Michaela|date=7 September 2017|work=The Sydney Morning Herald|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042807/https://www.smh.com.au/business/companies/disappointed-underbidders-lachlan-murdoch-and-bruce-gordon-should-not-be-able-to-stall-ten-deal-court-hears-20170907-gychte.html|url-status=live}}</ref> At a meeting held on 12 September, Ten's creditors overwhelmingly voted in support of CBS' bid, citing concerns over Murdoch's previous management of Ten and talk of mass job cuts in the news department under Murdoch/Gordon ownership.<ref>{{cite news |last=Mason |first=Max |date=19 September 2017 |title=Network Ten creditors' meeting votes for CBS |url=https://www.afr.com/companies/media-and-marketing/network-ten-creditors-meeting-votes-for-cbs-over-bruce-gordon-and-lachlan-murdoch-20170919-gyk94o |work=The Australian Financial Review |access-date=8 February 2022 |archive-date=9 February 2022 |archive-url=https://web.archive.org/web/20220209042810/https://www.afr.com/companies/media-and-marketing/network-ten-creditors-meeting-votes-for-cbs-over-bruce-gordon-and-lachlan-murdoch-20170919-gyk94o |url-status=live}}</ref><ref>{{cite news|last1=Kruger|first1=Colin|title=CBS won because Network Ten employees didn't want Lachlan Murdoch to come back|url=https://www.smh.com.au/business/companies/cbs-won-because-network-ten-employees-didnt-want-lachlan-murdoch-to-come-back-20170919-gykjmk.html|access-date=8 February 2022|work=The Sydney Morning Herald|date=20 September 2017|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042815/https://www.smh.com.au/business/companies/cbs-won-because-network-ten-employees-didnt-want-lachlan-murdoch-to-come-back-20170919-gykjmk.html|url-status=live}}</ref>

The CBS acquisition was completed on 16 November 2017, when the shares of Ten Network Holdings were transferred to CBS Network Ten [[Besloten vennootschap met beperkte aansprakelijkheid|BV]], a company registered in the Netherlands.<ref>[https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/CBS%20Corporation%20Completes%20Acquisition%20Of%20Ten%20Network.pdf CBS Corporation Completes Acquisition Of Ten Network.] {{Webarchive|url=https://web.archive.org/web/20171116132657/https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/CBS%20Corporation%20Completes%20Acquisition%20Of%20Ten%20Network.pdf |date=2017-11-16}}, Ten Network Holdings, 16 November 2017.</ref><ref>[https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/Request%20For%20Removal%20From%20The%20Official%20List.pdf Request For Removal From The Official List], {{webarchive |url=https://web.archive.org/web/20171116133449/https://images.tenplay.com.au/~/media/Corporate%20Site%20Media/Files/Media%20Releases/2017/Request%20For%20Removal%20From%20The%20Official%20List.pdf |date=16 November 2017}}, Ten Network Holdings, 15 November 2017.</ref><ref>{{cite web |last1=Kruger |first1=Colin |date=16 November 2017 |title=Euro Ten |url=https://www.msn.com/en-au/money/company-news/jessica-rudd-steaks-her-claim-on-china/ar-BBEZGFA?li=AAgfOd8 |url-status=live |archive-url=https://web.archive.org/web/20171116043536/http://www.msn.com/en-au/money/company-news/jessica-rudd-steaks-her-claim-on-china/ar-BBEZGFA?li=AAgfOd8 |archive-date=16 November 2017 |access-date=16 November 2017 |website=MSN Money |publisher=The Canberra Times}}</ref>

===2017–2024: CBS ownership and merger with Viacom, rebrand as Paramount Global===
Following the CBS acquisition, the network became a division of CBS Studios International.<ref>{{cite web|title=About - Ten Network Holdings Limited|url=https://tenplay.com.au/corporate/about|website=tenplay|publisher=Ten Network Holdings|access-date=15 May 2018|archive-date=22 April 2018|archive-url=https://web.archive.org/web/20180422093951/https://tenplay.com.au/corporate/about|url-status=live}}</ref> Ten moved to commission more Australian content. The additional programs were financed by the savings from the dissolution of Ten's output agreement with 21st Century Fox.<ref>{{cite news|last1=Mason|first1=Max|title=CBS backs Network Ten's homegrown strategy, commits to long-term|url=https://www.afr.com/companies/media-and-marketing/cbs-backs-network-tens-homegrown-strategy-commits-to-longterm-20180402-h0y7np#ixzz5BWgMsVW9|access-date=8 February 2022|work=Australian Financial Review|date=2 April 2018|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042809/https://www.afr.com/companies/media-and-marketing/cbs-backs-network-tens-homegrown-strategy-commits-to-longterm-20180402-h0y7np#ixzz5BWgMsVW9|url-status=live}}</ref> CBS also moved to re-establish an in-house advertising sales department for 2019, bringing to an end Ten's four-year period with the Foxtel-affiliated Multi Channel Network (MCN).<ref>{{cite web |last1=Samios |first1=Zoe |last2=Kelly |first2=Vivienne |title='CBS want to control it, it's as simple as that': Ten confirms exit from MCN |url=https://mumbrella.com.au/cbs-want-to-control-it-its-as-simple-as-that-ten-confirms-exit-from-mcn-532910 |website=Mumbrella |access-date=2 August 2018 |date=1 August 2018 |archive-date=2 August 2018 |archive-url=https://web.archive.org/web/20180802071317/https://mumbrella.com.au/cbs-want-to-control-it-its-as-simple-as-that-ten-confirms-exit-from-mcn-532910 |url-status=live}}</ref> One reason CBS acquired Ten was to assist the company to launch its CBS All Access streaming service in the Australian market.<ref>{{Cite news|url=http://abc.net.au/news/2017-08-28/cbs-agrees-to-buy-ten-off-administrator/8848124?pfmredir=sm|title=Ten Network to be purchased by US giant CBS|date=28 August 2017|work=ABC News|access-date=28 August 2017|archive-date=25 November 2020|archive-url=https://web.archive.org/web/20201125143926/https://www.abc.net.au/news/2017-08-28/cbs-agrees-to-buy-ten-off-administrator/8848124?pfmredir=sm|url-status=live}}</ref> The service launched in December 2018 and was branded [[10 All Access]] in the local market.<ref>{{cite news |date=9 September 2018 |title=CBS gears for Ten All Access streaming service launch |work=The Australian |url=https://www.theaustralian.com.au/business/media/cbs-gears-for-ten-all-access-steaming-service-launch/news-story/cd16a411e8d3de80393a0cd96aa292cf |url-access=subscription |access-date=9 September 2018}}</ref>

On 31 October 2018, the network unveiled a new logo, replacing the "ten" wordmark used since 1991 with a stylised circle 10, and the network is now referred to in the text as '''Network 10'''. The new brand is used across all of Network 10's platforms and services, and was intended to reflect the broadcaster's positioning as an "adventurous alternative" with a "sense of fun". 10 also relaunched its multi channels Eleven and One as [[10 Peach]] and [[10 Bold|10 Boss]], with Boss focusing on dramatic programming and targeting an older adult audience, and Peach continuing to be targeted towards young adults.<ref>{{Cite news|url=http://www.bandt.com.au/marketing/network-ten-rebrands-network-10-new-look-logo|title=Network Ten Rebrands As 'Network 10' With New-Look Logo|date=31 October 2018|work=B&T|access-date=31 October 2018|archive-date=31 October 2018|archive-url=https://web.archive.org/web/20181031212447/http://www.bandt.com.au/marketing/network-ten-rebrands-network-10-new-look-logo|url-status=live}}</ref><ref>{{Cite web|url=https://www.smh.com.au/entertainment/tv-and-radio/network-ten-in-2019-what-s-new-what-s-returning-what-s-gone-20181029-p50cp3.html|title=Network Ten in 2019: What's new, what's returning, what's gone?|last=Lallo|first=Michael|date=31 October 2018|website=The Sydney Morning Herald|access-date=31 October 2018|archive-date=26 July 2021|archive-url=https://web.archive.org/web/20210726132957/https://www.smh.com.au/entertainment/tv-and-radio/network-ten-in-2019-what-s-new-what-s-returning-what-s-gone-20181029-p50cp3.html|url-status=live}}</ref><ref name="Samios2018-10-31" /><ref>{{Cite web|url=https://mediaweek.com.au/10-upfront-behind-the-rebrand/|title=10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play|website=Mediaweek|date=31 October 2018 |access-date=31 October 2018|archive-date=1 November 2018|archive-url=https://web.archive.org/web/20181101095420/https://mediaweek.com.au/10-upfront-behind-the-rebrand/|url-status=live}}</ref> 10 Boss was forced to change its name to [[10 Bold]] on 10 December 2018 due to trademark conflicts with [[Fairfax Media]].<ref>{{Cite web|url=https://mumbrella.com.au/ten-caves-and-renames-10-boss-as-10-bold-556522|title=Ten caves and renames '10 Boss' as '10 Bold'|last=Kelly|first=Vivienne|date=10 December 2018|website=Mumbrella|access-date=17 December 2018|archive-date=18 December 2018|archive-url=https://web.archive.org/web/20181218054432/https://mumbrella.com.au/ten-caves-and-renames-10-boss-as-10-bold-556522|url-status=live}}</ref>

On 4 December 2019, CBS Corporation completed a [[2019 merger of CBS and Viacom|re-merger]] with fellow media conglomerate [[Viacom (2005–2019)|Viacom]] as [[ViacomCBS]]; the two companies had [[Viacom (1952–2006)#2005 split and re-merger of CBS and Viacom|previously separated in 2005]].<ref>{{cite web|last=Weprin|first=Alex|date=4 December 2019|title=Bob Bakish's Memo to ViacomCBS Staff: Merger "A Historic Moment"|url=https://www.hollywoodreporter.com/news/general-news/bob-bakishs-memo-viacomcbs-staff-merger-a-historic-moment-1259584/|access-date=8 February 2022|work=[[The Hollywood Reporter]]|archive-date=25 April 2022|archive-url=https://web.archive.org/web/20220425052046/https://www.hollywoodreporter.com/news/general-news/bob-bakishs-memo-viacomcbs-staff-merger-a-historic-moment-1259584/|url-status=live}}</ref> ViacomCBS subsequently began to integrate the companies' operations in Australia; in a reorganisation of the [[ViacomCBS Networks International]] division, Network 10 would join its new sister network in the United Kingdom, [[Channel 5 (British TV channel)|Channel 5]] (which was owned by Viacom) as part of ViacomCBS Networks UK & Australia (now [[Paramount Networks UK & Australia]]) division in January 2020.<ref>{{cite web |last=Ravindran |first=Manori |date=2020-01-14 |title=ViacomCBS Networks Intl. Rejigs Leadership Across Two Brand Groups and Three Regional Hubs |url=https://variety.com/2020/tv/global/viacomcbs-networks-international-1203466220/|access-date=14 July 2020 |website=Variety|language=en|archive-date=2020-08-28|archive-url=https://web.archive.org/web/20200828014443/https://variety.com/2020/tv/global/viacomcbs-networks-international-1203466220/|url-status=live}}</ref> The following month, it was announced that the former Viacom channels in Australia would be brought under the Network 10 sales department, moving away from Foxtel Media (formerly MCN) in April.<ref>{{cite web |last=Knox |first=David |date=17 February 2020 |title=ViacomCBS to combine Australian sales teams |url=https://tvtonight.com.au/2020/02/viacomcbs-to-combine-australian-sales-teams.html/ |url-status=live |archive-url=https://web.archive.org/web/20200714012859/https://tvtonight.com.au/2020/02/viacomcbs-to-combine-australian-sales-teams.html/ |archive-date=14 July 2020 |access-date=14 July 2020 |website=TV Tonight |language=en-AU}}</ref><ref>{{cite web |last=Blackiston |first=Hannah |date=2020-02-17 |title=Viacom CBS ends its partnership with Foxtel Media, merges sales teams |url=https://mumbrella.com.au/viacom-cbs-ends-its-partnership-with-foxtel-media-merges-sales-teams-617474 |access-date=14 July 2020 |website=Mumbrella|archive-date=14 July 2020|archive-url=https://web.archive.org/web/20200714023605/https://mumbrella.com.au/viacom-cbs-ends-its-partnership-with-foxtel-media-merges-sales-teams-617474 |url-status=live}}</ref> Network 10 also began to co-commission new programmes with Channel 5, including the drama miniseries ''[[Lie With Me (2021 TV series)|Lie With Me]]'' and documentary series ''The Royals Revealed''.<ref>{{cite web|last=White|first=Peter|date=2019-12-06|title=ViacomCBS' International Stations Channel 5 & Network Ten Partner On Brett Tucker-Fronted Miniseries 'Breathless'|url=https://deadline.com/2019/12/viacomcbs-international-stations-channel-5-network-ten-partner-on-brett-tucker-fronted-miniseries-breathless-1202802265/|access-date=2020-07-26|website=Deadline|archive-date=2020-08-19|archive-url=https://web.archive.org/web/20200819113933/https://deadline.com/2019/12/viacomcbs-international-stations-channel-5-network-ten-partner-on-brett-tucker-fronted-miniseries-breathless-1202802265/|url-status=live}}</ref><ref>{{Cite web|last=Kanter|first=Jake|date=2020-06-10|title=ViacomCBS Networks Channel 5 & Network 10 Team For 'The Royals Revealed'|url=https://deadline.com/2020/06/viacomcbs-channel-5-network-10-team-the-royals-revealed-1202955161/|access-date=2020-07-26|website=Deadline|archive-date=2020-07-12|archive-url=https://web.archive.org/web/20200712055115/https://deadline.com/2020/06/viacomcbs-channel-5-network-10-team-the-royals-revealed-1202955161/|url-status=live}}</ref>

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, [[Nickelodeon (Australian TV channel)|10 Shake]], on 27 September and on channel 13. The network carries children's programmes in the daytime hours (drawing primarily television from [[Nickelodeon]]), while evening and primetime hours will feature "edgy" series and films targeting young adults, including television programmes from [[Comedy Central]] and [[MTV]], and CBS [[late-night talk show]] ''[[The Late Late Show with James Corden]]''.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=14 July 2020|website=Mumbrella|archive-date=2021-08-19|archive-url=https://web.archive.org/web/20210819130045/https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|url-status=live}}</ref>

On 16 September 2020, in 10's metropolitan areas, various Network 10 channels moved channel places due to the launch of Network 10's third digital channel ''10 Shake''. The channels that moved places include [[TVSN]], which moved to channel 16 from channel 14, [[10 HD]], which moved to channels 1 and 15 from channel 13 and [[Spree TV]], which moved to channel 17 from channel 15. As a result, [[10 Bold]] is now solely on channel 12. A placeholder for 10 Shake appeared on the same day.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/09/tvsn-moves-to-channel-16.html|title=TVSN moves to Channel 16|date=16 September 2020|website=TV Tonight|publisher=[[TV Tonight]]|access-date=16 September 2020}}</ref>

In March 2021, 10 announced that it would return to [[Southern Cross Austereo]] as its regional affiliate in most markets beginning on 1 July 2021, in a deal that will last at least two years. The agreement reversed 10's 2016 move to WIN, which had announced a long-term agreement to return to the Nine Network.<ref>{{Cite web|last=Samios|first=Zoe|date=2021-06-25|title=Ten and Southern Cross sign short broadcast affiliate deal|url=https://www.smh.com.au/business/companies/ten-and-southern-cross-sign-short-broadcast-affiliate-deal-20210625-p58490.html|access-date=2022-02-16|website=The Sydney Morning Herald|language=en|archive-date=2022-02-16|archive-url=https://web.archive.org/web/20220216181652/https://www.smh.com.au/business/companies/ten-and-southern-cross-sign-short-broadcast-affiliate-deal-20210625-p58490.html|url-status=live}}</ref><ref>{{Cite web|last=Mediaweek|date=2021-03-11|title=Nine changes regional TV partners and signs deal with WIN|url=https://www.mediaweek.com.au/nine-signs-deal-with-win/|access-date=2021-05-16|website=Mediaweek|language=en-AU|archive-date=2021-03-11|archive-url=https://web.archive.org/web/20210311222439/https://www.mediaweek.com.au/nine-signs-deal-with-win/|url-status=live}}</ref>

In February 2022, Network 10 and [[Paramount+]] announced that it had commissioned ''[[NCIS: Sydney]]'', a spin-off of CBS's drama franchise ''[[NCIS (franchise)|NCIS]]''.<ref>{{Cite web |last=Ravindran |first=Manori |date=2022-02-15 |title='NCIS' Adapted for Paramount Plus Australia, 'SEAL Team' Spin-Off Movie Heads Stateside |url=https://variety.com/2022/tv/global/ncis-sydney-seal-team-movie-paramount-plus-1235182734/ |url-status=live |archive-url=https://web.archive.org/web/20220216055635/https://variety.com/2022/tv/global/ncis-sydney-seal-team-movie-paramount-plus-1235182734/ |archive-date=2022-02-16 |access-date=2022-02-16 |website=Variety |language=en-US}}</ref><ref>{{Cite web |title=NCIS's latest spin-off will be set in Sydney |url=https://www.news.com.au/entertainment/tv/streaming/nciss-latest-spinoff-will-be-set-in-sydney/news-story/1e1a7f8a21badd6f281c1ed8073c876d |url-status=live |archive-url=https://web.archive.org/web/20220216012751/https://www.news.com.au/entertainment/tv/streaming/nciss-latest-spinoff-will-be-set-in-sydney/news-story/1e1a7f8a21badd6f281c1ed8073c876d |archive-date=2022-02-16 |access-date=2022-02-16 |website=news.com.au}}</ref>

On 15 February 2022, it was announced that ViacomCBS would be rebranding as '''Paramount Global''' as part of a wide rebrand strategy.<ref>{{cite web|last=Littleton|first=Cynthia|date=15 February 2022|title=Goodbye Viacom and CBS: ViacomCBS Changes Corporate Name to Paramount|url=https://variety.com/2022/film/news/viacomcbs-paramount-corporate-name-change-1235182825/|access-date=15 February 2022|website=Variety}}</ref> Following this announcement, the ViacomCBS Networks International division was rebranded as [[Paramount Networks International]]. Network 10 joined Channel 5 as part of the rebrand of its respective division, now going under the name of [[Paramount Networks UK & Australia]].

On 12 August 2022, [[Spree TV]], the network's shopping channel, on channel 17, ceased to broadcast. It was replaced by Gecko, a similar shopping channel, on 18 September 2022.{{Citation needed|date=April 2023}}

On 22 June 2023, it was announced that 10 Shake would rebrand as [[Nickelodeon (Australian TV channel)|Nickelodeon]] on 1 August, featuring programmes under the [[Nick Jr.]], Nickelodeon, and [[Nick at Nite]] brands.<ref>{{Cite web |last=Perry |first=Kevin |date=1 August 2023 |title=Australia Welcomes First Premium Free-to-Air Nickelodeon Channel |url=https://tvblackbox.com.au/page/2023/08/01/australia-welcomes-first-premium-free-to-air-nickelodeon-channel/ |access-date=1 August 2023 |website=TV Blackbox |language=en-AU}}</ref><ref name="nickelodeon2023">{{cite news |last=Knox |first=David |date=22 June 2023 |title=10 Shake to rebrand as Nickelodeon Channel |newspaper=TV Tonight |url=https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |url-status=live |access-date=24 June 2023 |archive-url=https://web.archive.org/web/20230624142500/https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |archive-date=24 June 2023}}</ref><ref>{{Cite magazine |date=22 June 2023 |title=Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount |url=https://www.mediaweek.com.au/10-shake-to-rebrand-to-the-nickelodeon-channel-from-august-1/ |access-date=22 June 2023 |magazine=Mediaweek |language=en-AU}}</ref> The Foxtel [[Nickelodeon (Australia and New Zealand)|pay television version]] of the channel subsequently closed down.<ref name="nickelodeon2023" />

On 5 June 2024, it was announced that 10 Peach and 10 Bold would be rebranded as [[10 Peach Comedy]] and [[10 Bold Drama]] on 12 June.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2024/06/10-peach-10-bold-rebranding-as-10-peach-comedy-10-bold-drama.html|title=10 Peach, 10 BOLD rebranding as 10 Peach Comedy, 10 BOLD Drama.|date=5 June 2024|website=TV Tonight|publisher=[[TV Tonight]]|access-date=5 June 2024}}</ref>

On 1 August 2024, Network 10 celebrated its 60th anniversary.<ref>{{Cite web |last=Knox |first=David |date=1 August 2024 |title=10 turns 60! |url=https://tvtonight.com.au/2024/08/10-turns-60.html |access-date=11 August 2024 |website=TV Tonight |publisher=[[TV Tonight]]}}</ref>

===2024–present: Acquisition of regional affiliate stations===

On 17 December 2024, [[Southern Cross Austereo]] announced the sale of their regional television licenses in Regional QLD, Southern NSW/ACT and Regional Victoria to Network 10.<ref>{{Cite web |last=Patterson |first=Sarah |date=17 December 2024 |title=SCA to sell 3-Agg television licences to Network 10 |url=https://radiotoday.com.au/sca-to-sell-3-agg-television-licences-to-network-10/ |access-date=19 December 2024 |website=Radio Today |language=en-AU}}</ref> As part of the sale, SCA will receive a share of profits from the stations for the first 5 years post-completion.<ref>{{Cite news |last=Griffiths |first=Neil |date=17 December 2024 |title=SCA agrees to sell TV licenses to Network 10 |url=https://mumbrella.com.au/sca-agrees-to-sell-tv-licenses-to-network-10-860398 |access-date=19 December 2024 |work=Mumbrella}}</ref> The sale was completed on 1 March 2025.<ref>{{cite news |title=Television assets sold, improved financial results for SCA |url=https://radioinfo.com.au/news/television-assets-sold-improved-financial-results-for-sca/ |access-date=27 February 2025 |work=RadioInfo Australia |date=26 February 2025}}</ref>

On 13 February 2025, Network 10 announced they are also acquiring their affiliate in Northern NSW/Gold Coast from [[WIN Television]],<ref>{{cite news |last1=Laidlaw |first1=Kyle |title=Network 10 to acquire WIN’s Northern NSW TV licence amid regional media shake-up |url=https://tvblackbox.com.au/page/2025/02/13/network-10-to-acquire-wins-northern-nsw-tv-licence-amid-regional-media-shake-up/ |access-date=13 February 2025 |work=TV Blackbox |date=12 February 2025 |language=en-AU}}</ref> which was later completed on 1 May. <ref>{{cite news |title=Network 10 to acquire WIN’s Northern NSW TV licence amid regional media shake-up |url=https://www.paramountanz.com.au/news/network-10-completes-acquisition-of-win-networks-northern-new-south-wales-television-licence/ |access-date=1 May 2025 |work=Paramount Australia & New Zealand |date=1 May 2025 |language=en-AU}}</ref> Following the completion of both SCA and WIN acquisitions, Network 10 will directly own and operate the four main regional licenses across the eastern states of Australia, the second network after the [[Seven Network]] to do so.

On 16 June 2025, Network 10 unveiled a series of subtle brand tweaks which would come into effect in conjunction with its revamped early-evening schedule, on 30 June 2025, with the launch of its new current affairs program, [[10 News+]]. The brand tweaks included a simplified naming approach for two of its multichannels — 10 Peach Comedy and 10 Bold Drama — which were previously revamped just over a year ago (changing from 10 Peach and 10 Bold respectively) and would be known simply as [[10 Comedy]] and [[10 Drama]].<ref>https://tvblackbox.com.au/page/2025/06/16/network-10-set-to-refresh-brand-across-multichannels-news-and-streaming/</ref>

The network’s circle-free 10 logo variant, previously used only sparingly across the network, become the primary logo across  promotions, channels, divisions and platforms, as demonstrated by the new branding for 10 Comedy.<ref>https://tvblackbox.com.au/page/2025/06/16/network-10-set-to-refresh-brand-across-multichannels-news-and-streaming/</ref>

==Programming==
{{further|List of programs broadcast by Network 10}}

===Local programs===
Ten's current Australian programming line-up includes ''[[Neighbours]]'', ''[[Gogglebox Australia]]'', ''[[Australian Survivor]]'', ''[[I'm a Celebrity...Get Me Out of Here! (Australian TV series)|I'm A Celebrity...Get Me Out of Here!]]'', ''[[The Amazing Race Australia]]'', ''[[MasterChef Australia]]'', ''[[Shark Tank (Australian TV series)|Shark Tank Australia]]'', ''[[Bondi Rescue]]'', ''[[Ambulance Australia]]'', ''[[Big Brother (Australian TV series)|Big Brother Australia]]'', ''[[Talkin' 'Bout Your Generation]]'', ''[[House Hunters#Spin-offs|House Hunters Australia]]'', ''[[Have You Been Paying Attention?]]'', ''[[Top Gear Australia]]'', ''[[The Cheap Seats (Australian TV series)|The Cheap Seats]]'', ''[[Thank God You're Here]]'', ''[[Taskmaster Australia]],'' ''[[Deal or No Deal (Australian game show)|Deal or No Deal]]'', ''[[Wheel of Fortune (Australian game show)|Wheel of Fortune]]'', ''[[Sam Pang Tonight]]'' and the ''[[AACTA Awards]]''.

===International programs===
Current American programming that airs on 10 and its digital multichannels is sourced from 10's deals with sister company [[Paramount Global Content Distribution]] / [[Paramount Home Entertainment]] / [[Paramount Media Networks]] and [[Nickelodeon Group|Nickelodeon International]],<ref>{{cite web |last1=Samios |first1=Zoe |title=Ten reveals 'Pilot Week', new comedy Street Smart, game show Blind Date and more CBS shows |url=https://mumbrella.com.au/ten-pilot-week-bachelor-paradise-upfronts-survivor-482928 |website=Mumbrella |date=9 November 2017 |access-date=29 June 2019 |archive-date=29 June 2019 |archive-url=https://web.archive.org/web/20190629215717/https://mumbrella.com.au/ten-pilot-week-bachelor-paradise-upfronts-survivor-482928 |url-status=live}}</ref> [[Miramax]], [[United International Pictures]], [[DreamWorks Pictures|DreamWorks]] / [[DreamWorks Animation]], [[Walt Disney Studios Motion Pictures]] / [[Pixar|Pixar Animation Studios]], [[Warner Bros. International Television Distribution]], [[Umbrella Entertainment]] and [[Transmission Films]]. When it was independent, 10 had a long-standing relationship with Paramount Global Content Distribution (then CBS Studios International) for the Australian TV rights to its content.

On 27 October 2017, Network 10's studio output deal with [[20th Century Studios|20th Century Fox]] was terminated due to the network's bankruptcy and the CBS acquisition of the network in the same year. Consequently, the network lost the TV rights to popular shows such as ''[[The Simpsons]]'', ''[[Modern Family]]'', ''[[Fresh Off the Boat]]'' and ''[[Life in Pieces]]'', among others.<ref>{{Cite news|url=https://www.hollywoodreporter.com/business/business-news/fox-cancels-content-supply-deal-australias-network-ten-1053215/|title=Fox Cancels Content Supply Deal With Australia's Network Ten|work=The Hollywood Reporter|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042807/https://www.hollywoodreporter.com/business/business-news/fox-cancels-content-supply-deal-australias-network-ten-1053215/|url-status=live}}</ref><ref>{{Cite news|url=https://www.hollywoodreporter.com/news/general-news/how-cbs-outmaneuvered-lachlan-murdoch-buy-aussie-tv-network-ten-1042546/|title=How CBS Outmaneuvered Lachlan Murdoch to Buy Aussie TV Network Ten|work=The Hollywood Reporter|access-date=8 February 2022|archive-date=9 February 2022|archive-url=https://web.archive.org/web/20220209042807/https://www.hollywoodreporter.com/news/general-news/how-cbs-outmaneuvered-lachlan-murdoch-buy-aussie-tv-network-ten-1042546/|url-status=live}}</ref>

In 2018 however, 10 would create a newly acquired programming deal with Warner Bros. and Roadshow Entertainment, granting the network programming rights until 2025.

====Shared overseas programs====
Shared American programming which airs on 10 and [[Seven Network|Seven]] and its digital multi-channels are sourced from 10 and Seven's deals with [[CBS Studios]], [[DreamWorks Pictures|DreamWorks]] / [[DreamWorks Animation]] and [[Warner Bros. International Television Distribution]].

Shared American programming which airs on 10 and [[Nine Network|Nine]] and its digital multi-channels are sourced from 10 and Nine's deals with [[CBS Studios]], [[United International Pictures]], [[DreamWorks Pictures|DreamWorks]] / [[DreamWorks Animation]], [[Walt Disney Studios Motion Pictures]] / [[Pixar|Pixar Animation Studios]] and [[Warner Bros. International Television Distribution]].

Shared American programming that airs on 10 and [[ABC Television (Australian TV network)|ABC]] and its digital multi-channels are sourced from 10 and ABC's deals with [[Nickelodeon Group|Nickelodeon International]] and [[Warner Bros. International Television Distribution]].

===Former programs===
The network formerly broadcast catalogue movie and television titles from [[20th Century Studios|20th Century Fox]] from 1980s to 1997 and 2007 to 2017, [[Regency Enterprises]] from 2015 to 2017, [[Sony Pictures Motion Picture Group|Sony Pictures]] produced in the 1990s prior to 2020, [[NBCUniversal Global Distribution|NBCUniversal]] from 1988 to 2016, [[MGM Television|Metro-Goldwyn-Mayer]] from the late 1990s to 2004, [[Touchstone Pictures|Touchstone]] from 2017 to 2022, [[Roadshow Entertainment|Roadshow]] from 1980s to 1990s and 2018 to 2024 and [[Lionsgate Films]] from 2019 to 2024.

In 2009, Network 10 lost the rights to [[Universal Pictures]] after more than 20 years of movies and television broadcasting when the [[Seven Network]] won the $500 billion and long-term deal with the movie and television studio broadcast TV rights.

==News and current affairs==
[[File:Ch10 Cameraman filming Vic Lorusso, Sydney, NSW, jjron, 01.12.2010.jpg|thumb|upright|[[10 News]] [[camera operator|cameraman]] filming a traffic piece in Sydney by Vic Lorusso]]
{{further|10 News}}
Network 10's news service is called ''[[10 News]]'' (previously ''Ten News'', ''Ten Eyewitness News'' and ''10 News First''). It produces local bulletins each weeknight and national bulletins on weekday lunchtime, afternoons, late night and weekends.

Ten has access to a sister service [[CBS News]] for international news coverage.

During weekday overnights and Sunday mornings, Network 10 rebroadcasts American television network CBS's (sister network since 2017) morning news program ''[[CBS Mornings]]''.

In November 2006, Network 10 struck a deal with CBS, reportedly worth A$6 million a year. This allows Network Ten the rights to air all [[CBS News]] footage, as well as access to its ''[[60 Minutes]]'', ''[[Dr. Phil (TV series)|Dr. Phil]]'', ''[[Late Show with David Letterman]]'' and ''[[48 Hours (TV program)|48 Hours]]'' programs. This deal occurred after CBS's talks with the Nine Network broke down, with Nine refusing to pay A$8 million a year to continue its 40-year deal with CBS. Ten in turn struck a cheaper deal and has onsold CBS's [[60 Minutes]] stories to Nine.

On 31 July 2012, ''[[Entertainment Tonight]]'' was picked up by Network 10 after airing since 1982{{citation needed|date=December 2012}} until 30 June 2012 on the Nine Network following cutbacks on overseas purchases.

In late 2012, 10 reported a loss of $12.9m as it battled poor advertising markets and failed to hold larger audience numbers. They made positions at the station redundant and said that production may become centralised.

In September 2020, a major restructure of the news service saw local bulletins in Brisbane and Adelaide axed, with their bulletins being merged with their Sydney and Melbourne counterparts, respectively, and production of the Perth bulletin once again move to Sydney.<ref>{{cite web|url=https://tvblackbox.com.au/page/2020/08/11/breaking-redundancies-at-10-news-and-changes-at-studio-10/?feed_id=11825|title=BREAKING - REDUNDANCIES AT 10 NEWS AND CHANGES AT STUDIO 10|publisher=TV Blackbox|first=Robert|last=McKnight|date=11 August 2020|access-date=11 August 2020}}</ref> Some of these changes would be reverted in 2023, however, with Adelaide returning to a stand-alone bulletin and the Perth bulletin returning to local production.<ref name="10newsfirstadelaide">{{Cite web |last=Knox |first=David |date=14 November 2022 |title=10 News First Adelaide sets new-look bulletin in 2023 |url=https://tvtonight.com.au/2022/11/10-news-first-adelaide-sets-new-look-bulletin-in-2023.html |access-date=7 February 2023 |website=[[TV Tonight]] |language=en-AU}}</ref><ref>{{Cite web |last=Perry |first=Kevin |date=13 March 2023 |title=CHANNEL 10 returns local news to Perth studio with NATALIE FORREST |url=https://tvblackbox.com.au/page/2023/03/13/channel-10-returns-local-news-to-perth-studio-with-natalie-forrest/ |access-date=13 March 2024 |website=TV Blackbox |language=en-AU}}</ref><ref>{{Cite web |last=Knox |first=David |date=13 December 2023 |title=10 News First status quo in Perth |url=https://tvtonight.com.au/2023/12/10-news-first-status-quo-in-perth.html |access-date=15 December 2023 |publisher=[[TV Tonight]]}}</ref>

On 2 September 2024, After 4 years since the bulletin merge between Melbourne and Adelaide, while Sydney, Brisbane and Perth all 5 local bulletins returned separately.

==Sport==
{{further|10 Sport}}
The network is a major player in Australian sports broadcasting. All sports broadcasts on 10 and its multi-channels are labelled under the ''10 Sport'' brand. Since the Paramount takeover, however, the channel has significantly toned down its commitment to sports programming.

In 2002, 10 combined with the Nine Network and Foxtel to acquire broadcast rights for the [[Australian Football League]], the elite [[Australian rules football|Australian rules]] competition, displacing the Seven Network which had held the rights for more than 40 years. 10 broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games. Along with the Seven Network, 10 placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011.<ref name="pricesource">{{Cite news| title = Seven and Ten win AFL rights| publisher = ABC Sport| date = 5 January 2006| url = http://www.abc.net.au/sport/content/200601/s1542491.htm| access-date = 7 February 2008}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Under this deal, 10 continued to broadcast the Saturday component of the competition. However, unlike the previous deal, 10 did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when 10 did not televise the Grand Final (2008 and 2010), it telecast the pre-season Grand Final and the [[Brownlow Medal]] presentation. 10 ended AFL broadcasting after 10 years at the conclusion of the 2011 season.

10 broadcast the [[2007 Rugby World Cup]].<ref>{{cite web| url = http://australianit.news.com.au/articles/0,7204,20883722%5E15321%5E%5Enbv%5E,00.html| title = Ten gives HD sporting chance| access-date = 16 December 2006| date = 7 December 2006| work = The Australian| publisher = australianit.news.com.au| archive-date = 14 December 2006| archive-url = https://web.archive.org/web/20061214215257/http://australianit.news.com.au/articles/0,7204,20883722%5E15321%5E%5Enbv%5E,00.html| url-status = live}}</ref>

In 2003, 10 started broadcasting the [[Formula One]] World Championship after the Nine Network dropped the rights in 2002 after more than twenty years of coverage.

All Big Bash League games were broadcast in Australia by 10. In 2013, 10 paid $100 million for BBL rights over five years, marking the channel's first foray in elite domestic cricket coverage.<ref>[https://www.heraldsun.com.au/new-big-bash-league-broadcaster-channel-ten-thrilled-with-ratings-for-season-opening-derby/news-story/777d248458fb6da7cfa2d64c8127d803 New Big Bash League broadcaster Channel Ten thrilled with ratings for season opening derby] {{Webarchive|url=https://web.archive.org/web/20220209044334/https://www.heraldsun.com.au/new-big-bash-league-broadcaster-channel-ten-thrilled-with-ratings-for-season-opening-derby/news-story/777d248458fb6da7cfa2d64c8127d803 |date=2022-02-09}} Herald Sun. Retrieved on 8 February 2022.</ref> Ten previously held the broadcast rights to the [[Indian Premier League]].

10, in joint partnership with subscription television provider [[Foxtel]], had broadcast rights for the [[2010 Commonwealth Games]].<ref>{{cite web |title=TEN and Foxtel win 2010 Commonwealth Games |publisher=TV Tonight |url=http://www.tvtonight.com.au/2008/01/ten-and-foxtel-win-2010-commonwealth.html |date=16 January 2008 |access-date=17 January 2008 |archive-date=17 January 2008 |archive-url=https://web.archive.org/web/20080117051426/http://www.tvtonight.com.au/2008/01/ten-and-foxtel-win-2010-commonwealth.html |url-status=live}}</ref>

10 acquired broadcast rights to the [[2014 Winter Olympics]] in [[Sochi]], Russia for AUD$20 million after all three major commercial networks pulled out of bidding on rights to both the 2014 and 2016 [[Olympic Games]] due to cost concerns. The Nine Network had lost AUD$22 million on its joint coverage of the 2012 Games with Foxtel, and the Seven Network's bid was rejected for being lower than what Nine/Foxtel had previously paid.<ref>{{cite news |date=7 April 2012 |title=Olympic fury over rules for TV sport |newspaper=The Australian |url=https://www.theaustralian.com.au/business/media/olympic-fury-over-rules-for-tv-sport/news-story/027e6c6c8314110ceacc9e8c3f5d2d4b |url-access=subscription |access-date=8 February 2022}}</ref><ref>{{cite news|title=Seven withdraws from bidding for Olympics as price tag proves too great for TV networks|url=http://www.foxsports.com.au/other-sports/seven-withdraws-from-bidding-for-olympics-as-price-tag-proves-too-great-for-tv-networks/story-e6frf56c-1226614918163#.UgooyX_4Xmt|access-date=13 August 2013|newspaper=Fox Sports|date=8 April 2013|archive-date=8 October 2013|archive-url=https://web.archive.org/web/20131008152220/http://www.foxsports.com.au/other-sports/seven-withdraws-from-bidding-for-olympics-as-price-tag-proves-too-great-for-tv-networks/story-e6frf56c-1226614918163#.UgooyX_4Xmt|url-status=live}}</ref><ref>{{cite news|last=MacKay|first=Duncan|title=Ten Network signs $20 million deal to broadcast Sochi 2014 in Australia, claim reports|url=http://www.insidethegames.biz/olympics/winter-olympics/2014/1014188-ten-network-sign-20-million-deal-to-broadcast-sochi-2014-in-australia-claim-reports|access-date=13 August 2013|newspaper=Inside the Games|date=12 May 2013|archive-date=4 October 2013|archive-url=https://web.archive.org/web/20131004222342/http://www.insidethegames.biz/olympics/winter-olympics/2014/1014188-ten-network-sign-20-million-deal-to-broadcast-sochi-2014-in-australia-claim-reports|url-status=live}}</ref>

In 2018, 10 signed the rights to the Melbourne Cup Carnival, after the Seven Network ended the rights for 17 years.<ref>{{cite news|last=Blackiston|first=Hannah|title=Ten's head of sport Matt White exits as part of the latest round of redundancies|url=https://mumbrella.com.au/tens-head-of-sport-matt-white-exits-as-part-of-latest-round-of-redundancies-628546|website=Mumbrella|date=19 June 2020|access-date=18 June 2020|archive-date=19 June 2020|archive-url=https://web.archive.org/web/20200619110522/https://mumbrella.com.au/tens-head-of-sport-matt-white-exits-as-part-of-latest-round-of-redundancies-628546|url-status=live}}</ref>

In 2019, 10 broadcast the [[2019 Rugby World Cup]].

In 2021, 10 acquired the rights to a range of [[Association football|football]] content, most notably both [[A-League Men]] and [[A-League Women|Women]] competitions as well as [[Australia men's national soccer team|Socceroos]] and [[Australia women's national soccer team|Matildas]] games. The deal also included content from the [[Asian Football Confederation|AFC]], which includes the [[AFC Champions League]] and other [[2022 FIFA World Cup qualification (AFC)|World Cup qualifiers]] in the AFC region involving non-Australian teams, among others. Football content will be broadcast across both Paramount+ and free-to-air platforms.<ref>{{Cite web|date=2021-06-15|title=10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever|url=https://10play.com.au/10-play-trending/articles/10-viacomcbs-and-football-australia-announce-largest-socceroos-and-matildas-broadcast-deal-ever/tpa210615xuqbs|access-date=2021-10-06|website=10 play|language=en-AU|archive-date=2021-10-06|archive-url=https://web.archive.org/web/20211006041543/https://10play.com.au/10-play-trending/articles/10-viacomcbs-and-football-australia-announce-largest-socceroos-and-matildas-broadcast-deal-ever/tpa210615xuqbs|url-status=live}}</ref><ref>{{Cite web|date=2021-09-27|title=Network 10 and Paramount+ to deliver double the football action on Saturday nights|url=https://www.a-league.com.au/news/network-10-and-paramount-deliver-double-football-action-saturday-nights|access-date=2021-10-06|website=A-League|language=en|archive-date=2021-10-06|archive-url=https://web.archive.org/web/20211006035839/https://www.a-league.com.au/news/network-10-and-paramount-deliver-double-football-action-saturday-nights|url-status=live}}</ref>

==Availability==
Network 10 is available in [[Standard-definition television|standard definition]] and in [[1080i|1080i high definition]]. Core programming is fibre fed out of [[ATV (Australia)|ATV]] Melbourne to its sister stations and regional affiliates with [[TEN (TV station)|TEN]] Sydney providing national news programming.{{citation needed|date=November 2018}} The receiving stations and affiliates then insert their own localised news and advertising which is then broadcast in metropolitan and regional areas via Network 10's [[owned-and-operated station]]s: [[TEN (TV station)|TEN]] Sydney, [[ATV (Australia)|ATV]] Melbourne, [[TVQ]] Brisbane, [[ADS (TV station)|ADS]] Adelaide, [[NEW (TV station)|NEW]] Perth, [[TNQ]] Regional Queensland, [[NRN]] Northern New South Wales & Gold Coast, [[CTC (TV station)|CTC]] Southern NSW & ACT, and [[GLV/BCV|GLV/BCV]] Regional Victoria.

The network's programming is also carried into regional Australia by affiliate stations owned by [[Southern Cross Austereo]] ([[SGS/SCN]] Spencer Gulf & Broken Hill), [[WIN Television]] ([[MGS/LRS]] Eastern SA, [[MTN (TV station)|MDN]] Griffith), [[TDT (TV station)|Tasmanian Digital Television]], [[DTD (TV station)|Darwin Digital Television]], [[CDT (TV station)|Central Digital Television]] and [[West Digital Television]].

In addition to this, 10 is retransmitted via Foxtel's cable and satellite pay television services.
<!--{{plainlist|
*[[10 (Southern Cross Austereo)|Southern Cross 10]] ([[SGS/SCN|Broken Hill]]/[[Spencer Gulf]])
*[[WIN Television]] ([[MTN (TV station)|Griffith]]/[[Limestone Coast|South East SA]])
*[[MDV (TV station)|Mildura Digital Television]] ([[Mildura]])
*[[TDT (TV station)|Tasmanian Digital Television]] ([[Tasmania]])
*[[DTD (TV station)|Darwin Digital Television]] ([[Darwin, Northern Territory|Darwin]])
*[[CDT (TV station)|Central Digital Television]] ([[Alice Springs]]/[[Bourke, New South Wales|Bourke]]/[[Ceduna, South Australia|Ceduna]]/[[Mount Isa]])
*[[West Digital Television]] ([[Western Australia]])
}}-->

===10 HD===
The 10 HD multichannel was launched on 16 December 2007 on channels 1 & 14 for 2 years of experience until breakaway programming. 10 HD ceased broadcasting on 26 March 2009 with the launch of One HD, and later revived on 2 March 2016. It broadcasts identical programming to 10 but in [[1080i]] [[high-definition television|HD]].

From 2002, this was interspersed with a loop of high definition demonstration material during business hours, for viewing in the showrooms of television retailers, at the conclusion of an equivalent service by Network 10.

After the [[Nine Network]] restarted broadcasting 9HD in November 2015, 10 confirmed that it was working on rebroadcasting 10 HD. However, they did not put a time frame on it, stating that they are "working through some technical and rights issues".<ref>{{cite news | title = What Australian TV will look like in 2016 | work = news.com.au | date = 27 December 2015 | url = http://www.news.com.au/finance/business/media/what-australian-tv-will-look-like-in-2016/news-story/170497a2fe18a43e419d1754bd551e9b | access-date = 18 January 2016}}</ref> On 11 February 2016, some smart TVs began receiving notification messages advising of 10 HD through a "ghost broadcast" that soon disappeared.<ref>{{cite web|website=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2016/02/ready-for-ten-hd.html |title=Ready for TEN HD? |date=11 February 2016 |access-date=11 February 2016}}</ref>

10 later recommenced simulcasting in high definition on 2 March 2016 on channel 13 from 3pm, in time for the 2016 season of the [[Supercars Championship|Virgin Australia Supercars Championship]]. As a result, [[10 Bold Drama|One]] was reduced to a standard definition broadcast on both channel 1 and channel 12.<ref name="TVTlaunch" /><ref name="TENInsider">{{cite web |url=http://tenplay.com.au/blog/the-insider/ten-hd-simulcast-set-to-launch-on-2-march |title=TEN HD Simulcast Set To Launch On 2 March |date=22 February 2016 |publisher=[[Ten Network Holdings]] |url-status=dead |archive-url=https://web.archive.org/web/20160223113558/http://tenplay.com.au/blog/the-insider/ten-hd-simulcast-set-to-launch-on-2-march |archive-date=23 February 2016 |access-date=22 February 2016}}</ref> 10 uses MPEG-4 technology to broadcast 10 HD.<ref name="TENInsiderFAQ">{{cite web |date=22 February 2016 |title=TEN HD Frequently Asked Questions |url=http://tenplay.com.au/blog/the-insider/ten-hd-faqs |archive-url=https://web.archive.org/web/20160223002725/http://tenplay.com.au/blog/the-insider/ten-hd-faqs |archive-date=23 February 2016 |access-date=22 February 2016 |publisher=[[Ten Network Holdings]]}}</ref>

===Streaming service===
{{main|10Play}}
The network's free [[video on demand]] and [[catch up TV]] service, '''10''' (formerly 10Play), launched on 29 September 2013. It replaced the network's old website that offered limited catch-up TV services.<ref>{{cite web |url=http://techgeek.com.au/2013/09/29/tenplay-soft-launches-network-tens-new-catch-service-compare/ |title=TENplay launches: How does Network Ten's new catch-up service compare? |last1=Southcott |first1=Chris |date=29 September 2013 |publisher=TechGeek |access-date=14 February 2016 |archive-date=23 February 2016 |archive-url=https://web.archive.org/web/20160223015227/http://techgeek.com.au/2013/09/29/tenplay-soft-launches-network-tens-new-catch-service-compare/ |url-status=live}}</ref><ref>{{cite web|publisher=[[TV Tonight]]|first=David|last=Knox|url=http://www.tvtonight.com.au/2013/09/tenplay-anywhere-anytime.html|title=TENplay, anywhere, anytime|date=30 September 2013|access-date=14 February 2016|archive-date=23 February 2016|archive-url=https://web.archive.org/web/20160223115358/http://www.tvtonight.com.au/2013/09/tenplay-anywhere-anytime.html|url-status=live}}</ref> In December 2022, 10 launched [[Free ad-supported streaming television|FAST]] channels on the service.<ref>{{Cite web|last=Knox|first=David|title=10Play launches new FAST channels|url=https://tvtonight.com.au/2022/12/10play-launches-new-fast-channels.html|date=2 December 2022|website=[[TV Tonight]]|publisher=TV Tonight|access-date=30 June 2025|language=en-AU}}</ref> The service is available on the web and via apps for mobile devices, smart TVs, set-top boxes and video game consoles.

====Paramount+====
{{main|Paramount+}}
10 All Access was launched on 4 December 2018 as an ad-free subscription streaming service. It was a rebranded, localised version of [[CBS All Access]]. The service offered programming from 10 and CBS's libraries, original programming, a Livestream of [[CBS News (streaming service)|CBS News]] and the ability to watch select CBS programmes prior to their broadcast on 10's channels.<ref>{{cite web |title=10 All Access is here: SVOD service live with 7,000+ episodes |url=https://mediaweek.com.au/10-all-access-is-here-svod-service-live-with-7000-episodes/ |website=mediaweek.com.au |access-date=4 December 2018 |date=4 December 2018 |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727193858/https://mediaweek.com.au/10-all-access-is-here-svod-service-live-with-7000-episodes/ |url-status=live}}</ref>

In August 2020, following the [[2019 merger of CBS and Viacom|re-merger of CBS Corporation and Viacom]], ViacomCBS revealed plans to launch a new international streaming brand using the CBS All Access infrastructure, which would include [[List of CBS All Access original programming|CBS All Access]] and [[Showtime (TV network)|Showtime]] original programmes, [[Paramount Pictures]] films, other ViacomCBS library content, and content contributed from local subsidiaries. It was stated that existing Paramount Plus streaming services in Latin America and Nordic Europe, as well as 10 All Access, would be migrated to the then-unnamed service.<ref>{{cite web|last=Samios|first=Zoe|title=ViacomCBS set to unveil Showtime streaming plans for Australia|url=https://www.smh.com.au/business/companies/viacomcbs-set-to-unveil-showtime-streaming-plans-for-australia-20200806-p55j3r.html|date=6 August 2020|work=[[The Sydney Morning Herald]]|access-date=6 August 2020|archive-date=7 August 2020|archive-url=https://web.archive.org/web/20200807192144/https://www.smh.com.au/business/companies/viacomcbs-set-to-unveil-showtime-streaming-plans-for-australia-20200806-p55j3r.html|url-status=live}}</ref>

On 16 September 2020, it was officially announced that 10 All Access would be rebranded as Paramount+ in mid-2021.<ref>{{cite web|last=Blackiston|first=Hannah|title=Ten All Access to rebrand to global Paramount+ SVOD service|url=https://mumbrella.com.au/ten-all-access-to-rebrand-to-global-paramount-svod-service-643088|date=15 September 2020|website=Mumbrella|access-date=22 September 2020|language=en-US|archive-date=20 September 2020|archive-url=https://web.archive.org/web/20200920011502/https://mumbrella.com.au/ten-all-access-to-rebrand-to-global-paramount-svod-service-643088|url-status=live}}</ref><ref>{{cite web|title=10 All Access rebranding as Paramount+ in early 2021|url=https://www.mediaweek.com.au/cbs-all-access-rebranding-as-paramount-in-early-2021/|date=15 September 2021|website=Mediaweek|access-date=22 September 2020|language=en-AU|archive-date=22 September 2020|archive-url=https://web.archive.org/web/20200922111219/https://www.mediaweek.com.au/cbs-all-access-rebranding-as-paramount-in-early-2021/|url-status=live}}</ref> On 7 May 2021, it was announced that Paramount+ would launch on 11 August.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2021/05/paramount-sets-august-launch.html|title=Paramount+ sets August launch|date=7 May 2021|website=TV Tonight|publisher=[[TV Tonight]]|access-date=11 August 2021|archive-date=11 August 2021|archive-url=https://web.archive.org/web/20210811014905/https://tvtonight.com.au/2021/05/paramount-sets-august-launch.html|url-status=live}}</ref> ViacomCBS also announced that the second season of ''[[Five Bedrooms]]'' would premiere on Paramount Plus' launch date and that Australian original series including ''[[Spreadsheet (TV series)|Spreadsheet]]'', ''[[Last King of the Cross]]'' and movie ''[[6 Festivals]]'' were in production for the platform.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2021/05/10-changes-strategy-on-five-bedrooms.html|title=10 changes strategy on Five Bedrooms|date=8 May 2021|website=TV Tonight|publisher=[[TV Tonight]]|access-date=11 August 2021|archive-date=27 September 2021|archive-url=https://web.archive.org/web/20210927074243/https://tvtonight.com.au/2021/05/10-changes-strategy-on-five-bedrooms.html|url-status=live}}</ref><ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2021/07/all-episodes-of-five-bedrooms-to-drop-on-paramount.html|title=All episodes of Five Bedrooms to drop on Paramount+|date=29 July 2021|website=TV Tonight|publisher=[[TV Tonight]]|access-date=11 August 2021|archive-date=11 August 2021|archive-url=https://web.archive.org/web/20210811011850/https://tvtonight.com.au/2021/07/all-episodes-of-five-bedrooms-to-drop-on-paramount.html|url-status=live}}</ref><ref>{{cite web|url=https://10play.com.au/10-play-trending/articles/all-your-burning-questions-about-new-streaming-service-paramount-answered/tpa210808eqcpj|title=All Your Burning Questions About New Streaming Service Paramount+ Answered|date=9 August 2021|website=[[Network Ten#10 Play|10 Play]]|publisher=[[ViacomCBS ANZ]]|access-date=11 August 2021|archive-date=11 August 2021|archive-url=https://web.archive.org/web/20210811011853/https://10play.com.au/10-play-trending/articles/all-your-burning-questions-about-new-streaming-service-paramount-answered/tpa210808eqcpj|url-status=live}}</ref> In 2022, the streaming platform streamed exclusive coverage of the [[FA Cup]] in Australia and announced original series ''[[Spreadsheet (TV series)|Spreadsheet]]'', ''[[The Bridge Australia]]'' and ''[[Couples Therapy Australia]]''.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2021/10/upfronts-2022-paramount.html|title=Upfronts 2022: Paramount+|date=20 October 2021|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref> It also released teen drama ''[[More Than This (TV series)|More Than This]]'', lifestyle factual series ''[[Kathryn Eisman|Undressed]]'' and documentary series ''Sky Blue: Inside [[Sydney FC]]''.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2021/12/new-local-drama-more-than-this-written-by-teens-set-for-paramount.html|title=New local drama More Than This, written by teens, set for Paramount+|date=2 December 2021|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref><ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2022/06/new-series-undressed-for-10.html|title=New series Undressed for 10|date=2 June 2022|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref><ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2022/08/local-titles-high-on-paramount-list.html|title=Local titles high on Paramount+ list|date=11 August 2022|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref> In 2023, Paramount+ released original series ''[[Last King of the Cross]]'', ''[[One Night (Australian TV series)|One Night]]'', ''[[NCIS: Sydney]]'', ''[[The Betoota Advocate Presents]]'', ''[[The Inspired Unemployed (Impractical) Jokers]]'' and movie ''[[The Appleton Ladies' Potato Race]]''.<ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2022/10/2023-upfronts-paramount.html|title=2023 Upfronts: Paramount|date=6 October 2022|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref><ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2023/02/cameras-roll-on-one-night-new-local-drama-for-paramount.html|title=Cameras roll on One Night, new local drama for Paramount+|date=20 February 2023|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref><ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2023/03/the-betoota-advocate-presents-coming-soon.html|title=The Betoota Advocate Presents coming soon|date=13 March 2023|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref><ref>{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2023/04/inspired-unemployed-to-host-new-comedy-for-paramount.html|title=Inspired Unemployed to host new comedy for Paramount|date=26 April 2023|website=[[TV Tonight]]|publisher=TV Tonight|access-date=1 September 2023}}</ref>

====Pluto TV====
At the start of August 2023 it was confirmed that an Australian version of [[Pluto TV]] would be launched within their existing live streaming service platform from the end of the month. The initial tranche of content announced for the new service included "box set" FAST channels for series such as [[South Park]], [[I Love Lucy]] and [[Happy Days]], alongside several MTV and Nickelodeon branded streams, such as MTV Reality, Nick Classics and [[Nicktoons]].<ref>{{Cite web |date=2 August 2023 |title=Pluto TV FAST channels to launch on 10 Play - AdNews |url=https://www.adnews.com.au/news/pluto-tv-fast-channels-to-launch-on-10-play |access-date=2023-08-02 |website=AdNews |language=en-AU}}</ref><ref>{{cite web |last=Bouma |first=Luke |date=2023-08-01 |title=Pluto TV is Coming to Australia For Free On The 10 Play Service |url=https://cordcuttersnews.com/pluto-tv-is-coming-to-australia-for-free-on-the-10-play-service |website=Cord Cutters News}}</ref>

==Controversy==
For the 2006 series of ''[[Big Brother Australia|Big Brother]]'', Ten appointed two censors to review the show instead of one.{{Citation needed|date=August 2011}} The Federal Minister for Communications, Senator [[Helen Coonan]], was reported to have said that she would be keeping a "close watch on the show's 2006 series".{{citation needed|date=July 2014}} This controversy resulted in ''[[Big Brother Australia#Uncut|Big Brother Uncut]]'' being renamed ''[[Big Brother Australia#Uncut / Adults Only|Big Brother: Adults Only]]'' for [[Big Brother 6 (Australia)|the 2006 season of ''Big Brother'']]. In two separate findings, the [[Australian Communications and Media Authority]] determined Network Ten breached clause 2.4 of the [[Australian Commercial Television Code of Practice|Commercial Television Industry Code of Practice]]. These two breaches were in relation to the broadcast of ''Big Brother Uncut'' on 30 May, 13 June and 4 July 2005. The broadcast material was not classified according to the [[Censorship in Australia#Television|Television Classification Guidelines]].

Despite toning down ''Big Brother: Adults Only'' significantly in comparison to 2005, the series continued to attract [[Big Brother 6 (Australia)|controversy]]. After ''Big Brother: Adults Only'' was abruptly cancelled several weeks early, a subsequent incident of alleged sexual assault in the house saw the removal of two housemates and a huge public outcry calling for the series to be cancelled entirely.<ref>(3 July 2006), [theage.com.au/entertainment/big-brother-in-bigger-bother-20060703-ge2my6.html "Big Brother in bigger bother"], ''[[The Age]]'', Retrieved 8 February 2022.</ref> This incident generated significant publicity for the show, even prompting the Prime Minister of Australia to call on Network Ten to "do a bit of self-regulation and get this stupid program off the air."<ref>{{Cite news| title = Get this stupid program off| work = The Sydney Morning Herald| date = 3 June 2006| url = https://www.smh.com.au/entertainment/get-this-stupid-program-off-20060703-gdnvtk.html| access-date = 8 February 2022| archive-date = 9 February 2022| archive-url = https://web.archive.org/web/20220209042809/https://www.smh.com.au/entertainment/get-this-stupid-program-off-20060703-gdnvtk.html| url-status = live}}</ref>

Just prior to the fifth anniversary of the 9/11 attacks, Network Ten broadcast ''[[911: In Plane Site]]'', a documentary that examined [[Conspiracy theory|conspiracy theories]] about the terrorist attacks. Federal [[Australian Labor Party|Labor]] politician [[Michael Danby]] demanded that the programming director of the station be sacked.<ref>{{Cite news |last=Butterly |first=Nick |title=Labor MP attacks Ten on 9/11 documentary |publisher=News.com.au |date=11 September 2006 |url=http://www.news.com.au/story/0,23599,20391954-1702,00.html |access-date=12 September 2006 |url-status=dead |archive-url=https://web.archive.org/web/20090706004822/http://www.news.com.au/story/0%2C23599%2C20391954-1702%2C00.html |archive-date=6 July 2009}}</ref>

On 8 October 2008, the [[Australian Communications and Media Authority]] (ACMA) found Network Ten guilty of breaching the Commercial Television Industry Code of Practice by using [[Subliminal stimuli|subliminal advertising]] during the broadcast of the 2007 [[ARIA Music Awards]] on 28 October 2007.<ref>{{Cite web |title=Ten guilty of subliminal advertising |publisher=Ten Network Holdings Limited |date=8 October 2008 |url=http://www.theaustralian.news.com.au/story/0,25197,24465413-12377,00.html |url-status=dead |archive-url=https://web.archive.org/web/20081009164600/http://www.theaustralian.news.com.au/story/0%2C25197%2C24465413-12377%2C00.html |archive-date=9 October 2008 |access-date=13 June 2017}}</ref> Network Ten had inserted single [[film frame|frames]] (lasting 1/25th of a second) into the program broadcast. This was exposed on [[Australian Broadcasting Corporation|ABC]]'s ''[[Media Watch (TV program)|Media Watch]]'' program.<ref>{{cite news |title = Flash Dance |work = [[Media Watch (TV program)|Media Watch]] |location = Australia |date = 5 November 2007 |url = http://www.abc.net.au/mediawatch/transcripts/s2082405.htm |access-date = 7 November 2007 |format = transcript |archive-date = 22 March 2008 |archive-url = https://web.archive.org/web/20080322015305/http://www.abc.net.au/mediawatch/transcripts/s2082405.htm |url-status=dead}}</ref><ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/hJTGGlDZUzk Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20120304114244/http://www.youtube.com/watch?v=hJTGGlDZUzk Wayback Machine]{{cbignore}}: {{cite web|url=http://www.youtube.com/watch?v=hJTGGlDZUzk |title=Mediawatch – ARIA Awards 2007 Subliminal Ads – Wrap up story |publisher=YouTube |date=13 October 2008 |access-date=9 November 2011}}{{cbignore}}</ref>

==Logo and identity history==
From 1964 to 1984 Network Ten's four stations – ATV-0/ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane and SAS-10 Adelaide – used different logos to identify themselves. There had also been a number of network-wide logos used from the mid-1960s through to the early 1980s.

By late-1985 ATV-10, SAS-10 and TEN-10 were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign. This logo had been introduced by TEN-10 on 16 January 1983, was adopted by ATV-10 in June 1984 and by SAS-10 in October 1985. The logo was also similar to the new logo adopted by Brisbane's TVQ-0 in April 1983, when that station became branded as TV0 – a neon sign-style circle with "TV" in the centre.

Kicking off several years of branding upheaval, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" logo, followed by Perth's NEW-10 when the station launched in May of that year, and finally TVQ-0 on 10 September, when the station changed frequency and became TVQ-10. On 23 July 1989, the network rebranded again to "10 TV Australia".

On 13 January 1991, the network introduced a new logo featuring a lowercase "ten" in a circle; four variations of this logo would appear over the next 27 years. The first version consisted of a white, silver or metallic ring enclosing a blue circle with "ten" in yellow lowercase text. A revision of the logo with a yellow ring was introduced with the "Give Me Ten" ident campaign in 1995, but the white/silver/metallic ring was reintroduced with the network's 1997 idents. It was not until 1 October 1999 when the "Electric" ident was launched that the ring became yellow permanently.

In January 2008, the logo was enhanced for HD with a glossy "ball" effect similar to the logo of the American network [[American Broadcasting Company|ABC]]. On 22 June 2013, the logo changed again, when the ring and lettering became blue as well.

On 31 October 2018, Ten unveiled a completely new logo, in its first major rebranding since 1991. The new branding replaced the "ten" wordmark with a numeric 10 in a circle.<ref name="Samios2018-10-31">{{cite web|url=https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558|title=Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First|first=Zoe|last=Samios|date=31 October 2018|website=Mumbrella|access-date=31 October 2018|archive-date=4 August 2019|archive-url=https://web.archive.org/web/20190804133221/https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558|url-status=live}}</ref> The "10" used in the logo is similar to those of American local TV stations [[WBNS-TV]] and [[WTSP]]. Coincidentally, the stations are affiliates of the [[CBS|CBS television network]] in the U.S., albeit as [[Network affiliate|affiliates]] owned by [[Tegna Inc.]] as opposed to [[owned-and-operated station]]s part of [[CBS Television Stations]]. On 30 June 2025, 10 simplified their logo by dropping the long-familiar circle for a cleaner look.<ref>https://tvtonight.com.au/2025/06/10-hits-refresh-on-logo-multichannels-drops-10-play-name.html</ref>

<gallery widths="180">
File:Channel Ten logo (1980-1983).png|ATV10: 20 January 1980 – 3 June 1984
File:Channel Ten logo (1983-1988).svg|TEN-10: 16 January 1983 – 24 January 1988;<br />ATV-10: 3 June 1984 – 24 January 1988;<br />SAS-10: October 1985 – 27 December 1987;<br />ADS-10: 27 December 1987 – 24 January 1988
File:Channel Ten logo (1988-1989).svg|ATV-10, ADS-10, TEN-10:<br />24 January 1988 – 23 July 1989;<br />NEW-10: 20 May 1988 – 23 July 1989;<br />TVQ-10: 10 September 1988 – 23 July 1989
File:10 TV Australia logo (1989-1991).svg|23 July 1989 – 13 January 1991
File:Ten 1991 logo.svg|13 January 1991 – 30 September 1999
File:Channel Ten logo 1999.svg|1 October 1999 – January 2008
File:Network Ten 2008.png|January 2008 – 22 June 2013
File:Channel Ten logo 2012.png|22 January 2012 – 6 May 2012<br />(Alternative logo)
File:Channel Ten logo 2013.png|22 June 2013 – 31 October 2018
File:Network 10 logo 2018.svg|31 October 2018 – 29 June 2025
File:Network 10 logo 2025.svg|30 June 2025 – present
</gallery>

==Slogans==
'''The 0–10 Network''' (1970–1980)
*1970: Make Love, Not Revolution! (Used as a response to the Seven Network's "Revolution" campaign)
*1974–1975: First In Color (Melbourne/Sydney/Adelaide only)
*1976: The Big Parade! (Melbourne/Brisbane only, based on "Seventy-Six Trombones" from the musical "The Music Man")
*1977: I Like It! (Based on the song by [[Silver Convention]])
*1978:  Channel Ten is the Great Entertainer! (Sydney only) 
*Summer 1977/78: Keep Your Eye on the Circle, Keep Your Eye on The 0! (Melbourne/Brisbane only)
*1979–1980: Come Up to TEN! (Sydney/Adelaide only)

'''Network Ten''' (1980–2018)
*1980 (Melbourne), 1981 (Adelaide): You're on Top with Ten! 
*1982-1983: Reach from the Stars on Channel 10! (Melbourne only)
*1983–1984: You're Home on Ten (Melbourne/Sydney/Adelaide only, used on and off by [[ATV (Australian TV station)|ATV-10]] in 1985–86, only as station ID music)
*1985–1986: It's Your Home on Ten!/'Cause You're Home on Ten (Melbourne/Adelaide only)
*1985–1988: Ten out of Ten Australia - We Give You Ten (Sydney/Adelaide only)
*1988: We're For You! (Ten's for You!)
*24 January 1988 – 23 July 1989: X TEN (also used for [[CTC (TV station)|Capital Television]] after aggregation for Southern NSW/ACT from March–July 1989, not used in Brisbane until Sept. 1988)
*1989: Something's Going On Around Here! c/w Look! You've Got a Friend on TEN
*23 July 1989 – 13 January 1991: 10 TV Australia (also used for [[CTC (TV station)|Capital Television]])
*1990–1994: The Entertainment Network (also used for [[RTQ|Star Television]] in 1990 and [[CTC (TV station)|Capital Television]] from 1991 to 1994)
*Summer 1990/1991: Channel Ten's Summer of Entertainment!
*1991: That's Entertainment! (used elements from CBS's "Get Ready 1990" video. Also used for [[CTC (TV station)|Capital Television]] and [[TNQ|QTV]])
*1992: This Is It! (borrowed lyrical elements from ABC's "America's Watching ABC" and visuals from Fox's "It's on FOX!" video. Also used by [[NRN|Northern Rivers Television NRTV]])
*1993: It's on Ten! (borrowed from FOX's 1990 slogan)
*1994: That's Ten! (also used by Ten Capital)
*February 1995 – November 1997: Give Me Ten!
*Summer 1997/98: Have a Cool Summer
*February 1998 – August 1999: Turn Me On Ten
*September 1999 – November 2000: Ten.
*Summer 2000/01: Let Ten Entertain You...
*11 February 2001 – 22 January 2012: Seriously Ten
*Summer 2009/10: Summer's Looking Good!
*2012 (22 January – 6 May): Turn It On (based on the song [[Turn Me On (David Guetta song)|Turn Me On]] by [[David Guetta]] feat. [[Nicki Minaj]])
*1 January 2014 – 31 October 2018: Turn on 10
*1 August 2014: 10, Celebrating 50 Years Young

'''Network 10''' (2018–present)
*31 October 2018 – 23 October 2019: TV with a Twist
*23 October 2019 – 15 October 2020: Now You're Talking
*15 October 2020 – 12 July 2022: There's No Place Like 10
*12 July 2022 – present: TV That's So Good
*6 October 2022 – present: A Mountain of Entertainment (shared with [[Paramount+]] streaming service, referencing [[Paramount Pictures]]' iconic logo)

==See also==
{{Portal|Television|Australia}}
* [[List of Australian television series]]
*[[10 Comedy]]
*[[10 Drama]]
*[[Nickelodeon (Australian TV channel)|Nickelodeon]]
*[[You.tv]]
* Gecko TV

==Notes==
{{notelist}}

==References==
{{Reflist}}

==External links==
{{Commons category}}
*{{Official website|https://10.com.au}}

{{Network 10 programming}}
{{Paramount Networks UK & Australia}}
{{Paramount Global}}
{{Free-to-air television channels in Australia}}
{{Business in Australia}}

[[Category:Network 10| ]]
[[Category:Television networks in Australia]]
[[Category:Television channels and stations established in 1964]]
[[Category:1964 establishments in Australia]]
[[Category:English-language television stations in Australia]]
[[Category:Paramount International Networks]]
[[Category:2017 mergers and acquisitions]]