View source for My Scene

{{short description|Fashion doll series}}
{{Infobox Toy
|name=My Scene
|image=[[File:My Scene.jpg]]
|caption=My Scene official logo
|type={{ubl|[[Fashion doll]]|[[Media franchise]]|[[Web series]]|[[DVD|DVD film]]|[[Video game]]|[[Website]]}}
|inventor=
|country=[[United States]]
|company=[[Mattel]]
|from= 2002
|to= 2011 <small>(G1)</small><ref>{{cite web | url=https://www.theledger.com/story/news/2002/11/22/mattels-doll-makes-the-scene-in-a-battle-for-the-tweens/26029365007/ | title=Mattel's Doll Makes the 'Scene' in a Battle for the 'Tweens }}</ref><br>
2024-present <small>(Collector)</small><ref>{{cite web | url=https://www.youloveit.com/dolls/3705-barbie-my-scene-2024-collector-dolls.html | title=Barbie Signature My Scene dolls 2024 }}</ref>
|website=www.myscene.com
|slogan="My city, my style, my scene." 
}}
'''My Scene''' (stylized in [[all lowercase]]) is an American series of [[fashion doll]]s that [[Mattel]] released in 2002. They were a spinoff doll line to Mattel’s [[Barbie]] doll line, and are also considered Barbie-brand dolls. They were discontinued in the US in 2008, and worldwide in 2011; however, in November 2024 Mattel released collector versions of the three main characters, meaning a possible return of the franchise.<ref>{{cite web | url=https://creations.mattel.com/products/my-scene-barbie-doll-hyc17 | title=My Scene Barbie Doll }}</ref> Mattel's Barbie character was one of the dolls in the toy line. The My Scene dolls' bodies were slim, similar to earlier Barbie dolls, but their heads were larger.<ref name="usatoday" /> ''[[The New York Times]]'' described their features as "exaggerated lips and bulging, makeup-caked eyes."<ref name="nytimes">{{cite news |url=https://www.nytimes.com/2006/02/09/business/09barbie.html?pagewanted=print |title=A Makeover of a Romance |date=February 9, 2006 |work=The New York Times |access-date=September 17, 2010}}</ref> My Scene were designed to appeal to the [[Tween (demographic)|tween]] market and compete with the [[Bratz]] dolls from [[MGA Entertainment]].<ref name="usatoday">{{cite news |url=https://www.usatoday.com/money/industries/manufacturing/2002-11-22-fashion-dolls_x.htm |title=Barbie gets hipper, trendier to fight the competition |work=USA Today |date=November 22, 2002 |access-date=September 17, 2010}}</ref><ref name="newsweek">{{cite news |url=http://www.newsweek.com/2003/08/04/toys-flavas-of-the-week.html |title=Toys: Flavas Of The Week |date=August 4, 2003 |work=Newsweek |access-date=September 17, 2010}}</ref>

== Products and history ==
[[File:My Scene dolls Kennedy Chelsea Foto Fabulous.jpg|thumb|My Scene dolls Chelsea and Kennedy from the 2007 Foto Fabulous collection]]{{Refimprove section|date=February 2025}}
Mattel introduced My Scene dolls in the fall season of 2002 to compete with MGA's [[Bratz]].<ref name="usatoday" /><ref name="newsweek" /> The series originally consisted of three female characters with diverse ethnicities and personalities; Mattel added more dolls over time. Its three original dolls, Barbie, Madison, and Chelsea, each came with two extra fashions. Except for Barbie, the characters were named after New York City locations. Mattel added more dolls to the series, starting with Nolee and three male characters, Bryant, River, and Hudson, in the year of 2003. Delancey and Ellis also premiered in the "Hanging Out" line, which introduced in late 2003. Kenzie introduced in 2004's "Getting Ready" line,<ref>{{Cite web |title=My Scene Fashion Dolls |url=http://www.manbehindthedoll.com/my_scenemain.htm |access-date=2025-03-03 |website=www.manbehindthedoll.com}}</ref> and Nia introduced in the year of 2008. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Each of the My Scene girls (and three of the boys) own pets.

Female ''My Scene'' dolls have a non-twisting, navel-sculpted body mold and share a face mold, developed specifically for the brand, that dons a small nose, wide cheekbones, and large, pouty lips.<ref>{{Cite web |date=2025-03-03 |title=My Scene Head Molds (so far) - My Scene Hangout |url=https://www.tapatalk.com/groups/myscene/my-scene-head-molds-so-far-t2244.html |access-date=2025-03-03 |archive-url=https://web.archive.org/web/20250303215106/https://www.tapatalk.com/groups/myscene/my-scene-head-molds-so-far-t2244.html |archive-date=3 March 2025 }}</ref> Some lines' dolls (beginning with "Night on the Town") have rooted eyelashes and glittery eyes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and can wear regular Barbie shoes. Male dolls also feature My Scene-exclusive face molds; their body molds originated with previous male dolls.

In 2004, Mattel produced new smiling face molds for both male and female characters, which were present for only a short while on the female dolls, whereas male dolls featured these molds until early 2005. Beginning with the "Club Birthday" line, the My Scene dolls' face molds changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls.

In late 2005, Mattel released a My Scene line called "My Bling Bling", which introduced a new eye screening that looked more sultry compared to previous releases. Later, in mid-2006, Barbie was dropped from the line in favor of a new character named Kennedy, who would be introduced in the "Fab Faces" line.

Beginning with the "Swappin' Styles" line of 2006, Mattel produced two more new face molds for female dolls—one with a half-open smile and the other, a closed smirk. This line also re-released the "Getting Ready" smiling face mold.

In 2007, a somewhat controversial line was launched, called "Growing Up Glam". These dolls feature a turnable key on their back that can make the doll grow taller and grow breasts, similar to the infamous "[[Skipper (Barbie)#Modern (1975–present)|Growing Up Skipper]]" doll.<ref>{{Cite web |title=Hot toys for 2007: Flying robots, guitars, and a singing Barbie {{!}} 1 {{!}} CNNMoney.com |url=https://money.cnn.com/galleries/2007/news/0701/gallery.toyfair_preview/ |access-date=2025-03-03 |website=money.cnn.com}}</ref>

Mattel ceased selling My Scene dolls in the US in 2008, but continued to sell the dolls internationally, until Mattel ceased production on the My Scene line as a whole in the year of 2011.

A relaunch of the original doll line was released in 2024 as a [[Collectors' edition|collector edition]] line.<ref>{{Cite web |last=Pelletier |first=Ashley |date=2024-11-26 |title=Kids Will Enter Their Y2K Era with My Scene Barbie Dolls |url=https://thetoyinsider.com/my-scene-barbie-relaunch-news/ |access-date=2025-03-03 |website=The Toy Insider |language=en-US}}</ref> The relaunch featured the three doll characters the line started with; Barbie, Chelsea, and Madison. 

== Legal issues ==
On April 13, 2005, [[Mattel]]'s competing toy company, [[MGA Entertainment]], filed a lawsuit against Mattel for its My Scene brand, alleging duplication of its Bratz dolls' multi-ethnic looks, fashions, and packaging. The suit further accused Mattel of "engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill."<ref>{{cite news |date=April 19, 2005 |title=Bratz Doll Maker Files Lawsuit Against Mattel |publisher=Promo |url=http://promomagazine.com/news/mgaent_mattel_041905/ |url-status=dead |archive-url=https://web.archive.org/web/20061109183605/http://promomagazine.com/news/mgaent_mattel_041905/ |archive-date=November 9, 2006}}</ref><ref>{{cite news |date=April 14, 2005 |title=MGA Entertainment Files Lawsuit Against Mattel |publisher=toys.about.com |url=http://toys.about.com/b/a/162238.htm |access-date=November 6, 2006 |archive-date=September 3, 2006 |archive-url=https://web.archive.org/web/20060903064134/http://toys.about.com/b/a/162238.htm |url-status=dead }}</ref>

In 2006, Mattel countersued MGA Entertainment, alleging that Bratz creator [[Carter Bryant]] had been working for Mattel when he developed the idea for Bratz in 1999<ref>{{cite news |last=Goddard |first=Jacqui |date=December 11, 2006 |title=Barbie takes on the Bratz for $500m |newspaper=[[The Daily Telegraph]] |location=London |url=https://www.telegraph.co.uk/news/worldnews/1536514/Barbie-takes-on-the-Bratz-for-500m.html |access-date=February 11, 2022 |archive-url=https://web.archive.org/web/20070518113517/http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/12/10/wdoll10.xml |archive-date=May 18, 2007}}</ref> and had taken the idea to MGA secretly, with MGA in turn developing the first-generation Bratz dolls while obscuring Bryant's involvement. Bryant and Mattel reached a settlement before trial, at which a federal jury awarded Mattel $100{{nbsp}}million in damages for the violation of their intellectual property in 2008, and further issued an injunction that forced MGA to stop producing Bratz.<ref>{{cite web | url=https://aegislaw.com/fascinating-lessons-from-the-case-of-mattel-v-mga-barbie-v-bratz-part-i/ | title=Case Lessons #1 of Mattel vs MGA/Barbie vs Bratz &#124; AEGIS Law | date=10 September 2018 }}</ref>

In a 2011 retrial, however, MGA toy makers claimed that in producing the My Scene dolls, Mattel had stolen their trade secrets and violated antitrust laws, and sought $1{{nbsp}}billion in damages.<ref>{{cite web |last1=Pettersson |first1=Edvard |date=February 22, 2012 |title=Mattel Wins Dismissal of MGA Entertainment's Antitrust Case |url=https://www.bloomberg.com/news/articles/2012-02-22/mattel-wins-dismissal-of-mga-entertainment-s-1-billion-antitrust-lawsuit |access-date=February 11, 2022 |website=Bloomberg}}</ref> The judge found in favor of MGA, and MGA received an award totaling $309.9{{nbsp}}million,<ref>{{Cite web |date=2011-08-05 |title=Mattel must pay MGA $310 million in Bratz case |url=https://www.latimes.com/business/la-xpm-2011-aug-05-la-fi-mattel-bratz-20110805-story.html |access-date=2021-11-08 |website=Los Angeles Times}}</ref> freeing the company to produce Bratz once again—at which time Mattel retired the My Scene line.

== Media franchise ==
Starting in the year of 2003 with the "Hanging Out" line, Mattel began packaging My Scene dolls with [[DVDs]] that contained short video clips, music, and activities. This began a trend that sparked three ''My Scene'' films, all of which aired on the [[Nickelodeon]] cable network.<ref>{{Cite web |title=List of movies and specials aired on Nickelodeon – Nickandmore! |url=https://www.nickandmore.com/kids-tv-history/list-of-movies-and-specials-aired-on-nickelodeon/ |access-date=2022-03-26 |language=en-US}}</ref> The My Scene line also features four special edition dolls present only in the My Scene films. These include the Jamaican-American characters Jai and Tyson from ''Jammin' in Jamaica,'' and Ryan Ridley (a new fictional character) and [[Lindsay Lohan]] from ''[[My Scene Goes Hollywood]]''. Mattel received special rights to create the only likeness of Lohan for the line.<ref>{{Cite web |last=Epstein |first=Leonora |title=Was The Lindsay Lohan "My Scene" Doll Responsible For Her Downfall? |url=https://www.buzzfeed.com/leonoraepstein/was-the-lindsay-lohan-my-scene-doll-responsible-for-her-down |access-date=2022-03-26 |website=BuzzFeed |date=10 April 2013 |language=en}}</ref>

=== Films ===
[[Mattel]] released three My Scene films between 2004 and 2005 as follows:

==== ''My Scene: Jammin' in Jamaica'' (2004) ====
''[[My Scene: Jammin' in Jamaica]]'' was released to DVD on May 15, 2004, and later premiered on [[Nickelodeon]] on June 6, 2004. It was sold with the "Jammin' in Jamaica" dolls and was directed by [[Eric Fogel]], the creator of [[Celebrity Deathmatch]]. The plot involves Madison who is the manager of a band called Urban Desire, which is made up of the four male characters. When the band wins a contest, they make a trip to Jamaica for the finals, but Barbie, Nolee, and Chelsea must raise the money to travel to Jamaica.  After all the characters arrive in Jamaica, Barbie feels left out as her boyfriend, the lead guitarist, begins spending more time with Madison. This causes a rift between the friends but is eventually resolved.<ref>{{Citation |last=Fogel |first=Eric |title=Jammin' in Jamaica |date=2004-05-15 |url=https://www.imdb.com/title/tt0855009/ |type=Animation |publisher=Curious Pictures, Mattel |access-date=2022-03-26}}</ref>

==== ''My Scene: Masquerade Madness'' (2004) ====
''My Scene: Masquerade Madness'' was the second My Scene film, released to DVD on June 1, 2004, and later premiered on [[Nickelodeon]] on October 24, 2004. It runs 28 minutes long. The plot revolves around the Masquerade Madness fashion show, a fundraiser for the local animal shelter. Chelsea designs the fashions for the show all on her own, causing strain on her schoolwork. Failing in geometry and too embarrassed to tell her friends, she calls on Hudson's help in tutoring. As a result, her friends begin to think they are secretly dating. In the end, Chelsea has aced her geometry test and coordinated a successful fashion show. This film was sold with the My Scene "Masquerade Madness" dolls.<ref>{{Citation |last=Fogel |first=Eric |title=My Scene: Masquerade Madness |date=2004-06-01 |url=https://www.imdb.com/title/tt6350348/ |type=Animation, Short |publisher=Curious Pictures, Mattel |access-date=2022-03-26}}</ref>

==== ''My Scene Goes Hollywood: The Movie'' (2005) ====
''[[My Scene Goes Hollywood: The Movie]]'', was the first and only film to be sold apart from the dolls and the only full-length film. [[Eric Fogel]] reprised his role as director. It was released to DVD on August 30, 2005 by [[Walt Disney Studios Home Entertainment|Buena Vista Home Entertainment]] under the [[Miramax Family]] label, and later premiered on [[Nickelodeon]] on October 23, 2005. It featured a voice-over by actress and singer [[Lindsay Lohan]], who plays as herself. [[Kelly Sheridan]] of the ''[[Barbie film series]]'' reprised her role as Barbie. The plot involves the My Scene girls pretending to be extras in a spy action movie being filmed in New York City, in order to see it up close. When one of the actresses is injured, Madison is called upon to take her place. She begins spending less and less time with her friends and develops a crush on the leading actor, Ryan Ridley. Madison ends up fighting with her friends because they embarrass her. In the end, Lohan convinces Madison that friends are the most important thing to have, and the girls make up.  Although the title suggests a trip to [[Hollywood, Los Angeles|Hollywood]], the setting of the film actually takes place in New York City.<ref>{{Citation |last=Fogel |first=Eric |title=My Scene Goes Hollywood: The Movie |date=2005-08-30 |url=https://www.imdb.com/title/tt0484500/ |type=Animation |publisher=Curious Pictures, Mattel, Voice Box Productions |access-date=2022-03-26}}</ref>

=== Web series ===
''My Scene'' is a web series that ran from 2002 until 2008 on the My Scene official website.<ref name=":0">{{Cite web |title=MyScene.com |url=http://www.myscene.com/home.aspx |access-date=2022-03-26 |archive-date=2003-08-01 |archive-url=https://web.archive.org/web/20030801090413/http://www.myscene.com/home.aspx |url-status=bot: unknown }}</ref> The theme song of the series is "It's My Scene".

==== ''My Scene'' webisodes (2002–2008) ====
There are 30 episodes released on the official website between 2002 and 2008, some of which were featured in "B Cinemas" on the ''[[BarbieGirls.com]]'' website. The last 10 episodes did not feature Barbie and Nolee after being discontinued from the line. The following is the list of episodes in published order (according to timeline):
{| class="wikitable"
|+
!No.
!Title
!Notes
|-
|1
|"Lost or Found?"
|
|-
|2
|"Next Stop"
|
|-
|3
|"Does She Buy It?"
|
|-
|4
|"Game On?"
|
|-
|5
|"Rumor Has It"
|
|-
|6
|"Night on the Town"
|
|-
|7
|"Chillin' Out"
|
|-
|8
|"Hanging Out"
|a full (5 POV )special webisode from the Hanging Out Line prior to ''Jammin' in Jamaica''
|-
|9
|"Sk8er Girl"
|
|-
|10
|"Shopping Spree"
|
|-
|11
|"Greatest Gifts"
|
|-
|12
|"Getting Ready"
|
|-
|13
|"Costume Dress-Up"
|a special webisode for ''Masquerade Madness''
|-
|14
|"Club Birthday"
|
|-
|15
|"Shhh... It's a Secret!"
|
|-
|16
|"A Snowed-In Holiday"
|
|-
|17
|"Miami Getaway"
|
|-
|18
|"Mall Maniacs"
|
|-
|19
|"'Tis the Season"
|
|-
|20
|"Day & Nite"
|
|-
|21
|"Fab Faces"
|
|-
|22
|"DJ Nia"
|
|-
|23
|"Salsa Beat"
|
|-
|24
|"In Uniform"
|
|-
|25
|"Egyptian Nights"
|
|-
|26
|"Act 1"
|
|-
|27
|"Act 2"
|
|-
|28
|"Act 3"
|
|-
|29
|"Act 4"
|
|-
|30
|"Act 5"
|
|}

==== ''My Scene'' Spanish episodes (2004–2005) ====
There are 23 episodes released between 2004 and 2005 that were only featured in Spanish (and Portuguese). The [[animation]] art style changed, similar to the one used for ''Jammin' in Jamaica.'' The following is the list of episodes (in English and Spanish) in published order (according to timeline):
{| class="wikitable"
!No.
!English title
!Spanish title
|-
|1
|"Trip to Paris"
|"{{lang|es|Viaje a París|italics=no}}"
|-
|2
|"New York Without Friends"
|"{{lang|es|Nueva York Sin Amigas|italics=no}}"
|-
|3
|"Fashion show"
|"{{lang|es|Desfile de Modas|italics=no}}"
|-
|4
|"The Challenge"
|"{{lang|es|El Reto|italics=no}}"
|-
|5
|"Trip to London"
|"{{lang|es|Viaje a Londres"|italics=no}}
|-
|6
|"Chat, Lies and Encounters"
|"{{lang|es|Chat, Mentiras y Encuentros|italics=no}}"
|-
|7
|"Barbie Loses Yorkie"
|"{{lang|es|Barbie Pierde a Yorkie|italics=no}}"
|-
|8
|"Happy Birthday Madison!"
|"{{lang|es|¡Feliz Cumpleaños Madison!|italics=no}}"
|-
|9
|"The Tarot Cards"
|"{{lang|es|Las Cartas del Tarot|italics=no}}"
|-
|10
|"The Casting"
|"{{lang|es|El Casting|italics=no}}"
|-
|11
|"Picnic"
|"{{lang|es|Picnic|italics=no}}"
|-
|12
|"Costume Party"
|"{{lang|es|Fiesta de Disfraces|italics=no}}"
|-
|13
|"Love and Friendship"
|"{{lang|es|Amor y Amistad|italics=no}}"
|-
|14
|"Meeting Olimpia"
|"{{lang|es|Conociendo a Olimpia|italics=no}}"
|-
|15
|"Fear to Fly"
|"{{lang|es|Miedo a Volar|italics=no}}"
|-
|16
|"The Motorhome"
|"{{lang|es|El Motorhome|italics=no}}"
|-
|17
|"Wrong Suitcase"
|"{{lang|es|Maleta Equivocada|italics=no}}"
|-
|18
|"Haunted House"
|"{{lang|es|La Casa Embrujada|italics=no}}"
|-
|19
|"First Anniversary"
|"{{lang|es|Primer Aniversario|italics=no}}"
|-
|20
|"The Amulet"
|"{{lang|es|El Amuleto|italics=no}}"
|-
|21
|"Snow Storm"
|"{{lang|es|Tormenta de Nieve|italics=no}}"
|-
|22
|"A More Active Role"
|"{{lang|es|Un Rol Más Activo|italics=no}}"
|-
|23
|"Reaching Hollywood"
|"{{lang|es|Llegando a Hollywood|italics=no}}"
|}

=== Video games ===
*''My Scene'' (PC) (2003)<ref>{{Citation |last=Vivendi Universal Games |title=My Scene CD-ROM (2003) |date=2003 |url=http://archive.org/details/MyScene |access-date=2022-07-28}}</ref>
*''My Scene Goes Hollywood'' (PC) (2005)<ref>{{Citation |last=Vivendi Universal Interactive Publishing inc. |title=My Scene Goes Hollywood (2005) |date=2005 |url=http://archive.org/details/MySceneHW |access-date=2022-07-28}}</ref>

=== Website ===
The official My Scene website was launched in 2002 which included games, webisodes, character bios and videos. After the line was discontinued in 2011, the website eventually closed in 2014 alongside the [[Pixel Chix]] website.<ref name=":0" />

== Characters ==

=== The "My Scene" girls ===
{{unreferenced section|date=February 2025}}
* '''Barbie'''  is "...cute but edgy", with pale skin, blonde hair, and blue eyes. Her birthday is September 30 and her [[astrological sign]] is [[Libra (astrology)|Libra]]. Her favorite place is the spa and she loves yoga, massage, and pedicures, chatting with cute guys, and going to movies and parties with her friends. Her favorite beverage is iced coffee and she cannot live without her cellphone. River is her boyfriend. Her pet is '''Yorkie'''. She moved to California and was replaced by Kennedy. Barbie is voiced by [[Kelly Sheridan]], who is also starred in the [[Barbie (film series)|Barbie film series]].
* '''Madison''' ('''Westley''' in [[Europe]]) is [[African-American]], with dark skin, light blue eyes and medium brown hair. She was one of the original three dolls and the 'shopper' of the gang. According to the official My Scene website, she is an urban girl, who enjoys traveling in style, spending her time getting manicures at her favorite spa, and going shopping. She is romantically paired with Sutton. Her birthday is August 3 and her astrological sign is [[Leo (astrology)|Leo]]. She lives with her father and cannot go anywhere without her journal. In Europe, she is called Westley, but in the US, she is named after [[Madison Avenue]], a major shopping district. Her pet is '''Bella'''. Madison is voiced by [[Kathleen Barr]].
* '''Chelsea''' has light (then pale) skin, brown/hazel eyes, and auburn hair. Chelsea is an artist and was one of the original dolls. She wants to be a fashion designer and according to the official website, her signature look is "...original and funky." Her birthday is November 10 and her astrological sign is [[Scorpio (astrology)|Scorpio]]. She loves retro clothing stores, her prized possession is her notebook and she loves pets. She is named after the [[Chelsea, Manhattan|Chelsea]] neighborhood in New York City, and her pet alternates between '''Mambo''' and '''Churro'''. Chelsea is voiced by [[Nicole Bouma]].
* '''Nolee''' is of [[Asian-American]] descent, with black hair, light skin, and brown eyes. She was the fourth doll in the My Scene line and is a fortune-telling skater girl. Her birthday is May 23 and her astrological sign is [[Gemini (astrology)|Gemini]]. She dated '''Bryant''' until 2003, the year Bryant was dropped from the My Scene line after he moved to London. According to the official website, she is good at keeping secrets, believes in good luck and karma, and her look is described as "athletic". She was discontinued in the shows. She is named after [[Nolita]] in New York and her pet is '''Cookie'''. Nolee is voiced by [[Tegan Moss]].
* '''Delancey''' is of [[Irish people|Irish]] and [[Italians|Italian]] descent. This doll was originally produced with maroon-streaked platinum blonde hair, green eyes, pale skin, and a beauty mark on her cheek. In 2007, she was produced with dark brown hair with blonde streaks and greenish-blue eyes. She is from California and is a skater and surfer. She is '''Chelsea'''{{'}}s cousin. According to the My Scene website, she enjoys the beach. Ellis is her boyfriend. Her birthday is May 10 and her astrological sign is [[Taurus (astrology)|Taurus]]. Her look is edgy, funky, and colorful. She was named after [[Delancey Street]] in New York City. Her pet is named '''Sugar'''. Delancey is voiced by Meghan Black.
* '''Kenzie''' has red hair, lightly freckled skin, and green eyes and is from [[Atlanta]], [[Georgia (U.S. state)|Georgia]]. Kenzie has appeared four times since she was introduced in 2004. She and Nolee were very close and, according to the official website, Kenzie works at her cart in the shopping mall and also creates scents. Her birthday is June 25 and her astrological sign is [[Cancer (astrology)|Cancer]]. She likes to make people laugh, and her style is characterized as "cute." Her pet is '''Coco''', and was a repaint of Barbie's dog, Yorkie. Kenzie is voiced by [[Ashleigh Ball]].
* '''Kennedy''' has golden-blonde hair, light (then tanned) skin, and gray-blue eyes. She replaced '''Barbie''' in 2006 after Barbie moved to California. She enjoys going to cafés, parties, and traveling. Kennedy is an [[Aquarius (astrology)|Aquarius]] who is "...a celebrity in training" and came from [[Hollywood, Los Angeles|Hollywood]]. She is named after [[John F. Kennedy International Airport]] in New York City and her pet is '''Yorkie''', a dog.
* '''Nia''' has green eyes, tanned skin, and strawberry-blonde hair. The newest Latina in the group, she was introduced in 2008. Born in [[Mexico City]], she now lives in [[Miami]]. She is a DJ. The official website states that she likes to be loud, funny, and the life of any party. Her astrological sign is [[Libra (astrology)|Libra]] and she loves reading romance books.
* '''Jai''' is dark-skinned with brown eyes and dark brown hair. She is from the Caribbean country of [[Jamaica]], and sells clothes and jewelry made by herself at a stand. There she met Sutton, who flirts with her, and was sold in a gift set with him in the "Jammin' in Jamaica: Bicycle Built for Two" line. Her astrological sign is [[Taurus (astrology)|Taurus]]. Her pet is a Chihuahua dog named Blanca. Jai is voiced by Brenda M. Crichlow.
* '''Lindsay Lohan''' – Mattel received special rights to create the only likeness of actress and singer Lindsay Lohan for their "[[My Scene Goes Hollywood]]" line.

===The "My Scene" boys===
{{unreferenced section|date=February 2025}}
* '''Bryant''' has green eyes and strawberry blonde hair. He was introduced in ''Game On'' along with Hudson and made his last appearance in ''Rumor Has It'' before moving to London. According to the official website, he is an Aquarius born on February 6, snacks on wasabi green peas, loves video cameras, likes to skateboard, and would not watch a buddy cop movie. He is probably happiest when he is behind a camera, as he loves documenting every moment. He was marketed as Nolee's boyfriend. It is rumored he was created to look like ''[[American Idol]]'' runner-up [[Justin Guarini]]. A character identical in appearance to Bryant was featured in a webisode on Kennedy's homepage. He is never supposed to be Bryant, but a rock star who went to school with Kennedy in Hollywood. Bryant was named after New York's [[Bryant Park]]. Bryant was the least produced of the boys and discontinued in 2003.
* '''Hudson''' is [[Caucasian race|Caucasian]] with light blue eyes, pale skin, and blonde hair. He was one of the first male dolls to be introduced in the My Scene line and is often romantically paired with Chelsea. According to the official website, his favorite sport is soccer, he likes to hang out in [[Central Park]], he gets around on foot, and cell phones are his pet peeve. He is named after the [[Hudson River]] in New York, and his sign is Capricorn due to his December 23 birthday. Hudson is voiced by [[Kirby Morrow]].
* '''River''' has dark hair, a fair skin tone, and brown eyes. He is Barbie's boyfriend. According to the official website, he is a rock musician, his birthday is on December 3 (or 6) and his sign is Sagittarius. His favorite music is the post-punk genre. He snacks on tofu dogs and likes girls with a great smile. He lives for music, as he feels it is the only way he can express himself, so he plays with a few different bands. He is also named after the [[Hudson River]] in New York. River is voiced by [[Alessandro Juliani]].
* '''Sutton''' is [[African-British]] with dark brown hair, brown skin, and eyes, and is from [[London]]. His character is less developed than those of Hudson and River; the original Sutton doll came with art supplies, while later dolls came variably with musical and computer accessories. He is sometimes romantically paired with Madison and, according to the official website, he has an urban look. He was born on April 17 and his sign is Aries. His favorite food is french fries, although "[he] calls 'em "chips," he makes his own music, and looks for a girl who's "sweet...but can get sassy, too!" He likes New York City. He's supposed to be a bit of a ladies' man, as well as a fantastic dancer. He's named after [[Sutton, London|Sutton]] in South London. Sutton is voiced by [[Mark Hildreth (actor)|Mark Hildreth]].
* '''Ellis''' is characterized as [[Caucasian race|Caucasian]], with brown hair, a pale skin tone, and green eyes. He is Delancey's boyfriend. According to the official website, his birthday is March 1 and his sign is Pisces. His favorite food is New York pizza, he drinks chai tea and takes acting lessons with the hope of one day being in movies, although he does not want to become a shallow Hollywood movie star. He was somewhat scared of acting at first, but now he enjoys it, saying "performing is such a rush". Ellis was the second least produced of the My Scene boys and was discontinued in 2004 after he moved. He is named after [[Ellis Island]] in New York. Ellis is voiced by [[Shane Meier]].
* '''Tyson''' is [[Jamaicans|Jamaican]] with brown skin, blonde hair, and hazel eyes. He likes surfing and flirting with girls. His astrological sign is [[Scorpio (astrology)|Scorpio]]. He owns a 5-star hotel named Jamaican Palms. His love interest is '''Chelsea''', and was sold in the "Jammin' in Jamaica: Surfrider" line.
* '''Ryan Ridley''' – like Lindsay Lohan, he is an actor and also a [[screenwriter]] and [[Film producer|producer]]. He has dark brown hair with matching eye color and a pale skin tone; the "My Scene Goes Hollywood" film has a tanned version. Ryan is voiced by [[Sam Vincent (voice actor)|Samuel Vincent]].

=== Pets ===
{{unreferenced section|date=February 2025}}
Each of the My Scene girls (and three of the boys) own pets. Barbie/Kennedy's, Chelsea's, Madison's, and Nolee's are all introduced in Wave 2. Delancey's kittens were introduced in the "Getting Ready" wave, and her adult cat was introduced in "Masquerade Madness". Kenzie's unnamed brown Yorkie is introduced in "Masquerade Madness". Hudson's dog is introduced in "Getting Ready", while River's and Sutton's are introduced in "Masquerade Madness".

* '''Yorkie''' is a [[Yorkshire Terrier]] owned by '''Barbie''' (and later, '''Kennedy'''). According to the My Scene website, Yorkie is a female. However, since Yorkie is presented as a white dog, she could well be a West Highland Terrier (Westie) but her breed is uncertain.
* '''Mambo''', also known as '''Churro''', is a [[Chihuahua (dog)|chihuahua]] owned by '''Chelsea'''. The My Scene website stated that he is male, but he is shown wearing female clothing in the "Teen T-Shirts" line.
* '''Bella''' is a Carlin Pinscher owned by '''Madison'''. Bella is a female, confirmed by the My Scene website, and by her name.
* '''Cookie''' is a [[pug]] owned by '''Nolee'''(and later, '''Nia''').  He is male.
* '''Sugar''' is an adult female cat owned by '''Delancey'''. '''Sugar''' gave birth to kittens in the "Getting Ready" line, including '''Pinky''', the only kitten that Delancey kept.
* '''Coco''' is '''Kenzie's''' brown Yorkshire Terrier.
* '''Blanca''' is '''Jai's''' Carlin Pinscher.
* '''St. Bernard''' is '''Hudson's''' unnamed [[St. Bernard (dog)|St. Bernard]]. It was the only male-owned pet introduced before "Masquerade Madness", and it is the only one of the boys' dogs to be produced twice. The dog was quite large in "Getting Ready", where it was introduced. It was shrunk to the other pets' sizes in its second appearance ("Masquerade Madness"), however.
* '''[[Bull Mastiff]]''' is '''River's''' unnamed [[bull mastiff]]. It was introduced in "Masquerade Madness".
* '''[[Husky]]''' is '''Sutton's''' unnamed [[husky]]. It was introduced in "Masquerade Madness".

== See also ==
{{Portal|Toys|2000s}}

* [[Barbie]]
* [[List of Barbie's friends and family|Barbie's friends and family]]
* [[Barbie (media franchise)]]
* ''[[My Scene: Jammin' in Jamaica]]''
* ''[[My Scene Goes Hollywood: The Movie]]''
* [[Bratz]]

== References ==
{{reflist}}

== External links ==
*[http://www.myscene.com MyScene U.S.] {{Webarchive|url=https://web.archive.org/web/20080517055526/http://myscene.com/ |date=2008-05-17 }}
*[http://myscene.everythinggirl.com/uk/home.aspx MyScene UK]
*{{IMDb title|qid=Q6946351|title=My Scene Goes Hollywood}}
*{{IMDb title|qid=Q16954603|title=My Scene Jammin' in Jamaica}}

{{Mattel}}
{{Barbie movies}}

[[Category:Mattel]]
[[Category:Fashion dolls]]
[[Category:Products introduced in 2002]]
[[Category:Products and services discontinued in 2011]]
[[Category:2000s toys]]
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[[Category:Toy controversies]]
[[Category:2002 web series debuts]]
[[Category:2008 web series endings]]
[[Category:American flash animated web series]]
[[Category:American animated web series]]