View source for Moogle

{{short description|Fictional species in the Final Fantasy video game franchise}}
{{Use mdy dates|date=July 2021}}
{{Infobox fictional race
| franchise = [[Final Fantasy]]
| first = ''[[Final Fantasy III]]''
| image = File:moogleFFIXConcept.png
| caption = A Moogle design from ''[[Final Fantasy IX]]'' by Toshiyuki Itahana.
| creator = [[Koichi Ishii]]
}}
{{nihongo|'''Moogles'''|モーグリ|mōguri}} are a sentient fictional species created for the ''[[Final Fantasy]]'' franchise by [[Square Enix]] (originally [[Square (video game company)|Square]]). A white-furred creature usually sporting wings and a [[pom-pom]]-tipped antenna, they were first introduced in ''[[Final Fantasy III]]'' (1990), and have since featured in various capacities in multiple mainline and spin-off ''Final Fantasy'' titles. Some Moogle characters recur in major roles, such as Mog who appears in a playable or supporting role across several mainline and spin-off games, and the moogle Montblanc from the [[Ivalice]] setting. 

Moogles were created by artist and designer [[Koichi Ishii]], based on drawings he created during his school days and inspired by an all-white [[koala]]; the name is a compound of the Japanese names for "bat" and "mole". Ishii handled the original design for ''Final Fantasy III'', with later recurring elements created by [[Yoshitaka Amano]] in ''[[Final Fantasy VI]]'' (1994). The moogle has undergone multiple redesigns from artists including Toshiyuki Itahana and Ryoma Ito. Moogles have become a series mascot popular with series fans and journalists, and feature prominently in merchandise. Some of the Moogle's appearances have seen varied responses.

==Creation and development==
The original Moogle design was created by [[Koichi Ishii]], an artist and game designer who worked on the original ''[[Final Fantasy (video game)|Final Fantasy]]'' (1987) and ''[[Final Fantasy II]]'' (1988); he had earlier created the recurring [[Chocobo]] character.<ref name="GparaIshii"/><ref name="UltiIshiiMoogle"/> Ishii had designed what would become the Moogle during his elementary school days, when he drew a number of fantasy creatures. Inspired by his love for [[koala]]s, he drew the early Moogle, imagining a white koala with bat wings that would blow up its body to float and fly. The original design also included the large noses.<ref name="FF330thA"/> A Moogle-like creature called a Cryon was designed for ''Final Fantasy II'', but was ultimately reworked and renamed as the "Giant Beaver" enemy.<ref name="UltimaniaCryon"/> They were dropped as no place could be found for them in the game's story, but they were incorporated into ''[[Final Fantasy III]]'' (1990) at Ishii's request.<ref name="UltiIshiiMoogle"/> According to the game's producer [[Hiromichi Tanaka]], the Moogles were originally placed where they were in-game because the team "wanted someone to put in these caves". He never remembered them being significant during development, and was surprised when they took off as a series mascot.<ref name="FF330thB"/> Moogles were going to be one of a trio of characters alongside the Chocobo and a third animal creation that ended up being scrapped.<ref name="UltiIshiiMoogle"/> According to Ishii, in this trio the Moogle would have been "the spacey one, easygoing and sometimes showing a flair for comedy where it's the butt of the joke."<ref name="FF330thA"/>

Unlike Chocobos, which were intended to be essentially mute, the Moogles are capable of speech;<ref name="FF330thA"/> originally distinguished by a "meow" sound, by ''[[Final Fantasy V]]'' (1992) they were given a more distinct "kupo" sound.<ref name="FFIII"/> Ishii described their ability to speak as a convenience issue, so the players could be guided when they reached the Moogles' home, and attributed their dialogue to the game's writer.<ref name="FF330thA"/> In a different interview, Ishii could not clearly recall the source of the name, but thought it was a compound of the Japanese words for "bat" and "mole".<ref name="UltiIshiiMoogle"/> The Moogles' name was originally translated into English by [[Ted Woolsey]]; notably in the original release of ''[[Final Fantasy Tactics]]'', the more literal "Mogri" was used, but was changed back to the established version for a later remake.<ref name="gama"/>

Since its creation, a number of other artists have created redesigns for the Moogle. When recurring ''Final Fantasy'' artist [[Yoshitaka Amano]] redesigned the Moogle for ''[[Final Fantasy VI]]'' (1994), he added narrow slit-like eyes and a [[pom-pom]]-tipped antenna. Speaking in a later interview Ishii approved of the design changes.<ref name="UltiIshiiMoogle"/> For ''[[Final Fantasy Tactics Advance]]'' (2003), artist Ryoma Ito heavily redesigned the moogle; he recalled that the game's producer [[Yasumi Matsuno]] approved of the redesign.<ref name="1up1"/> Other artists that have created notable Moogle redesigns include Toshiyuki Itahana (''[[Final Fantasy Crystal Chronicles|Crystal Chronicles]]'', ''[[Mobius Final Fantasy|Mobius]]''),<ref name="ItahanaChronicles"/><ref name="AsamiMoogles"/> Toshitaka Matsuda (''[[Final Fantasy XIII-2|XIII-2]]''),<ref name="naora"/> and Yusaku Nakaaki (''[[Final Fantasy Type-0|Type-0]]'').<ref name="T0art"/>

==Appearances==
Moogles first appear in ''Final Fantasy III'' as a group of cave-dwelling creatures who guard the mage Doga. Since their later appearance in ''Final Fantasy V'', they have featured in some capacity across multiple mainline entries.<ref name="UltiIshiiMoogle"/><ref name="GRmoogles"/> They share the general appearance of a white-furred creature with wings, with many later incarnations sporting an antenna.<ref name="UltiIshiiMoogle"/><ref name="GTfinalXIII"/> Across the games they have appeared as characters for saving the game, and as messengers, shopkeepers, and summoned monsters.<ref name="UltiIshiiMoogle"/><ref name="GRmoogles"/><ref name="GTfinalXIII"/> In ''[[Final Fantasy XI]]'', Moogles served as housekeepers for players' in-game houses, and featured in a dedicated storyline addition.<ref name="EuroXI"/><ref name="longtime"/> They have also served as gameplay companions in ''Crystal Chronicles'' as helpers during the single-player sections,<ref name="NOMinterview"/> and in ''[[Chocobo's Mysterious Dungeon]]'' to serve as the voice of the mute titular character.<ref name="PolyChocobo"/>

A recurring named Moogle character since ''Final Fantasy VI'' is Mog, who originally appears as a recruitable party member.<ref name="GRmoogles"/> In ''[[Final Fantasy IX]]'', Mog is a companion to the summoner Eiko Carol and avatar of the Eidolon Madeen,<ref name="UltimaniaIX"/> while in ''XIII-2'' and its sequel ''[[Lightning Returns: Final Fantasy XIII|Lightning Returns]]'' Mog is a being who aided Serah Farron on her quest to find her sister [[Lightning (Final Fantasy)|Lightning]].<ref name="XIII2mog"/><ref name="SazhMogLR"/> Mog also appears in spin-off titles in a variety of roles including as a support for the playable Class Zero in ''Type-0'',<ref name="FFType0"/> a constant player companion in ''Crystal Chronicles'',<ref name="ItahanaChronicles"/> a racer and core character in ''[[Chocobo Racing]]'',<ref name="Racing"/> and a mentor for the lead character of ''[[Final Fantasy Record Keeper|Record Keeper]]''.<ref name="ffrk1"/> A notable enemy version is the "Good King Moggle Mog", a primal from ''[[Final Fantasy XIV]]''; Moggle Mog was quickly added to the game instead of planned fights against the Primals Leviathan and Titan due to the [[2011 Tōhoku earthquake and tsunami|earthquake and tsunami in 2011]], as the "Tsunami" and "Earthquake" moves they used would have been in poor taste.<ref name="MogKing"/>

A different recurring Moogle character in the world of [[Ivalice]]−featured in ''[[Final Fantasy XII]]'' and some of the ''Tactics'' games−is the clan leader Montblanc, one of a set of six moogle brothers.<ref name="XIIkawazuwatanabe"/><ref name="ItoMoogle"/> Two named moogles that recur in both ''Final Fantasy IX'' and ''Crystal Chronicles'' are Artemicion and Stiltzkin; in ''Crystal Chronicles'' Stiltzkin is distinguished by not using "kupo" in his speech.<ref name="UltimaniaIX"/><ref name="Stilskin"/> The two moogles were created by Masahiro Kataoka, who worked on both titles.<ref name="Stilskin"/> Moogles have had cameos as toys in some mainline titles for different reasons, including ''[[Final Fantasy X]]'',<ref name="GRmoogles"/> ''[[Final Fantasy XIII|XIII]]'',<ref name="XIIImoogles"/> and ''[[Final Fantasy XV|XV]]''.<ref name="XVmoogles2016"/> A robotic moogle toy serves as the mount for Cait Sith, one of the playable characters of ''[[Final Fantasy VII]]'' (1997).<ref name="VIIcaitmoogle"/>

===Crossovers and merchandise===
Moogles have appeared in titles outside the ''Final Fantasy'' series in a number of roles. Within Square Enix's library, they have been featured in ''[[Secret of Mana]]'' (1993),<ref name="GRmoogles"/> the ''[[Kingdom Hearts]]'' series,<ref name="GRmoogles"/>  ''[[Lord of Vermilion]]'' (2008),<ref name="LoVmoogle"/> ''[[Dragon Quest X]]'' (2012),<ref name="ChocoboDQX"/> and ''[[Star Ocean: Anamnesis]]'' (2016).<ref name="Anamnesis"/> They have also been featured or referenced in crossovers with other titles including ''[[Mario Hoops 3-on-3]]'' (2006),<ref name="Mario33characters"/> and ''[[Everybody's Golf (2017 video game)|Everybody's Golf]]'' (2017),<ref name="ChocoboGolf"/>

Examples of merchandise featuring the Moogle as iconography include stuffed toys, key chains, Christmas-themed cakes, and wedding confectionery.<ref name="Gamer">{{Cite web|date=November 11, 2017|title=「ファイナルファンタジーXRライド」チョコボ、モーグリ、サボテンダーのパーク限定デザインキャラクターグッズが登場！|url=https://www.gamer.ne.jp/news/201711110003/|access-date=November 6, 2020|work=Gamer Staff}}</ref><ref name="Wedding">{{Cite web|last=Baseel|first=Casey|date=May 19, 2014|title=Real-world 'Final Fantasy' wedding plan reservations start in Japan|url=https://japantoday.com/category/features/lifestyle/real-world-'final-fantasy'-wedding-plan-reservations-start-in-japan|access-date=May 29, 2019|website=Japan Today|language=en-US}}</ref><ref name="Cake">{{Cite web|last=Baseel|first=Casey|date=May 19, 2014|title='Final Fantasy' Christmas cakes |url=https://japantoday.com/category/features/new-products/'final-fantasy'-christmas-cakes|access-date=December 10, 2017|website=Japan Today|language=en-US}}</ref> Square Enix partnered with a Japanese bridal company to introduce a real-life ''Final Fantasy'' wedding service that includes a giant virtual Moogle.<ref>{{Cite web|last=Watts|first=Rachel|date=February 22, 2019|title=Real-life Final Fantasy wedding service provides giant Moogles and swords|url=https://www.pcgamesn.com/final-fantasy-wedding-service|access-date=July 27, 2019|website=PCGamesN|language=en-GB}}</ref> A giant Moogle bed was created as a contest reward for the Japanese convenience store [[Lawson (store)|Lawson]].<ref>{{Cite web|last=Baseel|first=Casey|date=January 25, 2019|title=This giant Final Fantasy Moogle bed could be yours, and doesn't cost a single yen|url=https://soranews24.com/2019/01/25/this-giant-final-fantasy-moogle-bed-could-be-yours-and-doesnt-cost-a-single-yen/|access-date=July 27, 2019|website=SoraNews24 -Japan News-|language=en}}</ref>

==Reception==
''Official Australian PlayStation Magazine'' stated that "nothing sums up the dichotomy of cutesiness for adult players quite like a Moogle", calling them "cool little critters who wouldn't be out of place sitting atop your computer screen at work", and also "so sickeningly cute that thoughts turn to the business end of a hammer drill".<ref>{{Cite journal|date=July 2000|title=Final Fantasy Fauna 101|url=https://archive.org/details/official-australian-playstation-magazine-36-july-2000?q=moogle|journal=Official Australian PlayStation Magazine|publisher=ACP Publishing|issue=36|pages=56}}</ref> Mike Fahey of ''[[Kotaku]]'' called Moogles his "favorite video game characters ever", though he criticized their design in ''Final Fantasy XIII-2'' as "gross".<ref>{{Cite web|url=https://kotaku.com/for-the-love-of-moogles-5879908|title=For the Love of Moogles|last=Fahey|first=Mike|website=Kotaku|date=January 27, 2012 |language=en-US|access-date=July 27, 2019}}</ref> [[Jason Schreier]] of the same publication called Good King Moogle Mog "one of ''Final Fantasy XIV''{{'}}s most memorable bosses".<ref name="MogKing"/> ''Final Fantasy XIV''<nowiki/>'s Fat Moogle mount, which was released for US$40, was seen as "exorbitant" in price by fans.<ref>{{Cite web|last=D'Anastasio|first=Cecilia|date=July 27, 2016|title=Final Fantasy XIV's New Fat Moogle Mount Costs A Whopping $40|url=https://www.kotaku.com.au/2016/07/final-fantasy-xivs-new-fat-moogle-mount-costs-a-whopping-40/|archive-url=https://web.archive.org/web/20160728152555/http://www.kotaku.com.au/2016/07/final-fantasy-xivs-new-fat-moogle-mount-costs-a-whopping-40/|url-status=dead|archive-date=July 28, 2016|access-date=October 22, 2020|website=Kotaku Australia|language=en-AU}}</ref>

Julia Lee of ''Polygon'' praised the Moogles of ''[[Final Fantasy Crystal Chronicles]]'', calling them "adorable cat-like creatures", but criticized them for having English [[voice acting]], saying it "ruin[ed] their tiny adorable appearance", and calling Mog, the player's Moogle helper, "annoying".<ref>{{Cite web|last=Lee|first=Julia|date=August 27, 2020|title=I love and hate Final Fantasy Crystal Chronicles' moogles|url=https://www.polygon.com/2020/8/27/21404310/final-fantasy-crystal-chronicles-moogles-voice-acting|access-date=October 22, 2020|website=Polygon|language=en}}</ref> Robert Ramsey of ''[[Push Square]]'' criticized the Moogle voice acting in ''Final Fantasy XIII-2'' and ''[[Final Fantasy Type-0|Type-0]]'', saying "we're desperate for a return to Moogles that don't sound like they're helium enthusiasts".<ref>{{Cite web|last=Ramsey|first=Robert|date=March 13, 2015|title=Final Fantasy Type-0 HD Does Indeed Feature Annoying Sounding Moogles|url=https://www.pushsquare.com/news/2015/03/final_fantasy_type-0_hd_does_indeed_feature_annoying_sounding_mooglesn|access-date=October 22, 2020|website=Push Square|language=en-GB}}</ref>

In markets outside of Japan, a playable Moogle named Mog is used as a mascot for ''Final Fantasy VI'', appearing on the game's box art and print advertisements casually holding a dagger, as well as in [[claymation]] television commercials speaking with a gruff voice to showcase the individual monsters. In his book examining ''Final Fantasy VI'' and its themes, Sebastian Deken was highly critical of how Mog was used in this manner, especially coupled with the slogans implying the game was highly difficult, an aspect also unique to Western advertising. He felt that the advertisement campaign was overall at odds with how Amano had portrayed the character in his artwork as cute and joyful, undermining both the character and the game's public perception in Western markets. He summarized the campaign as using "an adorable little cuddle-bear in a direct appeal to macho (or macho-aspiring) gamers" and "[[kawaii]] repackaged for the JV football team."<ref name="Deken">{{cite book |title=Final Fantasy VI |publisher=Boss Fight Books |first=Sebastian |last=Deken |isbn=9781940535289 |date=July 2021 |pages=135–137}}</ref>

== See also ==
* [[Chocobo]]
* [[Cactuar]]

== References ==
{{Reflist|30em|refs=

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<ref name="UltimaniaCryon">{{cite book|title=Final Fantasy Ultimania Archive Volume 1|publisher=[[Dark Horse Comics]]|isbn=1-5067-0644-4|date=July 28, 2018|page=85}}</ref>

<ref name="UltimaniaIX">{{cite book|title=Final Fantasy Ultimania Archive Volume 2|publisher=[[Dark Horse Comics]]|isbn=1-5067-0644-4|date=December 11, 2019|pages=251-252}}</ref>

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<ref name="GTfinalXIII">Archived at [https://ghostarchive.org/varchive/youtube/20211211/B-eqcbnitNE Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20200414114547/https://www.youtube.com/watch?v=B-eqcbnitNE Wayback Machine]{{cbignore}}: {{cite AV media|url=https://www.youtube.com/watch?v=B-eqcbnitNE|author=[[GameTrailers]] |date=2007-11-03|title=GT Retrospectives: Final Fantasy Retrospective – Part XIII|medium=Video |website=[[YouTube]]}}{{cbignore}}</ref>

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<ref name="XIIImoogles">{{cite web|url=https://www.destructoid.com/an-interview-with-the-men-behind-final-fantasy/|title=An interview with the men behind Final Fantasy|author=Pistoff, Alistair|website=[[Destructoid]]|date=2011-11-23|access-date=2025-09-26|archive-url=https://web.archive.org/web/20210823122723/https://www.destructoid.com/an-interview-with-the-men-behind-final-fantasy/|archive-date=2021-08-23|url-status=live}}</ref>

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<ref name="FFType0">{{cite book|script-title=ja:ファイナルファンタジー零式 アルティマニア|trans-title=Final Fantasy Type-0 Ultimania|publisher=Studio Bentstuff|isbn=978-4-7575-3432-2|page=58|language=ja|date=2011-11-30}}</ref>

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<ref name="VIIcaitmoogle">{{cite magazine|title=Final Fantasy VII: RPG Fans Can Prepare for an Invasion From the East|magazine=[[Computer Gaming World]]|publisher=[[Ziff Davis]]|issue=159|date=October 1997|page=116}}</ref>

<ref name="EuroXI">{{cite web|url=https://www.eurogamer.net/retrospective-final-fantasy-xi-article|title=Retrospective: Final Fantasy XI|author=Fahay, Robert|website=[[Eurogamer]]|date=2011-10-25|access-date=2025-09-26|archive-url=https://web.archive.org/web/20250522084413/https://www.eurogamer.net/retrospective-final-fantasy-xi-article|archive-date=2025-05-22|url-status=live}}</ref>

<ref name="longtime">{{cite web | author=Mielke, James | title=FFXI Developer Interview Reveals the Process Behind Their Latest Expansion | publisher=[[1UP.com]] | date=May 22, 2009 | url=http://www.1up.com/news/ffxi-developer-interview-reveals-process | access-date=March 29, 2013 | archive-date=July 1, 2016 | archive-url=https://web.archive.org/web/20160701163229/http://www.1up.com/news/ffxi-developer-interview-reveals-process | url-status=dead }}</ref>

<ref name="MogKing">{{Cite web|last=Schreier|first=Jason|author-link=Jason Schreier|date=June 26, 2018|title=How Final Fantasy XIV's Giant Moogle Boss Came To Be|url=https://kotaku.com/how-final-fantasy-xivs-giant-moogle-boss-came-to-be-1827140229|access-date=October 22, 2020|website=[[Kotaku]]|archive-url=https://web.archive.org/web/20181123235555/https://kotaku.com/how-final-fantasy-xivs-giant-moogle-boss-came-to-be-1827140229|archive-date=2018-11-23|url-status=dead}}</ref>

<ref name="ItoMoogle">{{cite web|url=https://na.finalfantasy.com/topics/35|title=FFTCG Illustration Showcase Interview #2: Ryoma Ito|publisher=[[Square Enix]]|date=2019-01-21|access-date=2025-09-26|archive-url=https://web.archive.org/web/20190907202627/https://na.finalfantasy.com/topics/35|archive-date=2019-09-07|url-status=live}}</ref>

<ref name="PolyChocobo">{{cite web|url=https://www.polygon.com/interviews/2019/3/25/18281096/chocobo-mystery-dungeon-character-designer-interview-toshiyuki-itahana|title=How the art of Final Fantasy character designer Toshiyuki Itahana influenced the series|author=Lee, Julia|website=[[Polygon (website)|Polygon]]|date=2019-03-25|accessdate=11 August 2021|archive-url=https://web.archive.org/web/20190326064204/https://www.polygon.com/interviews/2019/3/25/18281096/chocobo-mystery-dungeon-character-designer-interview-toshiyuki-itahana|archive-date=2019-03-26|url-status=live}}</ref>

<ref name="ChocoboDQX">{{cite magazine|url=https://www.famitsu.com/news/201401/14046088.html|script-title=ja:『ドラゴンクエストX』アニバーサリー企画で『FFXI』、『FFXIV』とコラボ|language=ja|magazine=[[Famitsu]]|date=2014-01-14|accessdate=11 August 2021|archive-url=https://web.archive.org/web/20140114150013/https://www.famitsu.com/news/201401/14046088.html|archive-date=2014-01-14|url-status=live}}</ref>

<ref name="Mario33characters">{{cite web|url=https://www.nintendo.co.jp/ds/ab3j/character/character02.html|script-title=ja:キャラクター|language=ja|website=Mario Hoops 3-on-3 Official Website|access-date=2025-09-26|archive-url=https://web.archive.org/web/20060718034657/https://www.nintendo.co.jp/ds/ab3j/character/character02.html|archive-date=2006-07-18|url-status=dead}}</ref>

<ref name="LoVmoogle">{{cite web|url=https://www.4gamer.net/games/115/G011561/20101205003/|script-title=ja:チョコボにモーグリも参戦！　12月8日稼働の新Ver.「ロード オブ ヴァーミリオンII アルティメットバージョン 狂気ノ輪廻」，ファンイベントにて多数の新カードを発表|language=ja|website=[[4Gamer.net]]|date=2010-12-05|access-date=2025-09-26|archive-url=https://web.archive.org/web/20250517192112/https://www.4gamer.net/games/115/G011561/20101205003/|archive-date=2025-05-17|url-status=live}}</ref>

<ref name="Anamnesis">{{cite web|url=https://app.famitsu.com/20170922_1140766/|script-title=ja:【FFBE攻略】SOシリーズ歴代主人公が勢ぞろい！『スターオーシャン：アナムネシス』コラボイベントまとめ|language=ja|website=[[Famitsu]]|date=2017-09-22|access-date=2025-09-26|archive-url=https://web.archive.org/web/20241014180236/https://app.famitsu.com/20170922_1140766/|archive-date=2024-10-14|url-status=live}}</ref>

<ref name="ChocoboGolf">{{cite web|url=https://blog.ja.playstation.com/2018/02/08/20180208-newmingol/|script-title=ja:『New みんなのGOLF』でチョコボに乗れる！ 2月26日より開催の『ファイナルファンタジー30周年記念』コラボ情報|language=ja|website=[[PlayStation Blog]]|date=2018-02-08|access-date=11 August 2021|archive-url=https://web.archive.org/web/20210810110836/https://blog.ja.playstation.com/2018/02/08/20180208-newmingol/|archive-date=2021-08-10|url-status=live}}</ref>

}}

{{Final Fantasy series|FF=Moogle|state=expanded}}

[[Category:Final Fantasy species]]
[[Category:Video game characters introduced in 1990]]
[[Category:Video game mascots]]
[[Category:Video game bosses]]
[[Category:Mana (series)]]