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{{Short description|Brand of energy drinks}}
{{Use American English|date=January 2023}}
{{Use mdy dates|date=March 2024}}
{{Infobox Beverage
| name = Monster Energy
| logo = 
| image = Monster Energy drink (cropped).jpg
| type = [[Energy drink]]
| manufacturer = [[Monster Beverage Corporation]]
| origin = United States
| variants = See ''[[#Varieties|Varieties]]''
| region = [[Corona, California|Corona]], [[California]]
| introduced = {{Start date and age|2002|4|18}}<ref name="April202">{{Cite web|url=http://www.businessweek.com/magazine/content/05_23/b3936409.htm |work=Businessweek.com |title=What's Hot: Hansen Natural |date=June 5, 2005 |access-date=November 4, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120625182204/http://www.businessweek.com/magazine/content/05_23/b3936409.htm |archive-date=June 25, 2012 }}</ref><ref>{{Cite web |url=https://trademark.trademarkia.com/monster-energy-78122679.html |website=Trademarkia |title=MONSTER ENERGY Trademark Information |access-date=February 25, 2022 |archive-date=February 25, 2022 |archive-url=https://web.archive.org/web/20220225052609/https://trademark.trademarkia.com/monster-energy-78122679.html |url-status=live }}</ref>
| related = 
| website = {{Official URL}}
| caption = 553 ml can of Original Green Mega Monster Energy as sold in Germany
| image_size = 140
}}
'''Monster Energy''' is a brand of [[energy drink|energy drinks]] that was created
by Hansen Natural Company (now [[Monster Beverage Corporation]]) in April 2002.<ref name="April202" /> In 2022, Monster Energy had a 30.1% [[Market share|share]] of the American energy drink market,<ref>{{Cite web |title=U.S. energy drink market share 2022 |url=https://www.statista.com/statistics/306864/market-share-of-leading-energy-drink-brands-in-the-us-based-on-case-volume-sales/ |access-date=May 17, 2023 |website=Statista |language=en |archive-date=May 17, 2023 |archive-url=https://web.archive.org/web/20230517073856/https://www.statista.com/statistics/306864/market-share-of-leading-energy-drink-brands-in-the-us-based-on-case-volume-sales/ |url-status=live }}</ref> the second-highest after [[Red Bull]].

As of April 2025, there are over 150 different flavors under the Monster brand worldwide, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab.<ref>{{cite web |last1=Chakravarty |first1=Sudeep |title=Top Energy Drink Companies in the U.S. |url=https://www.marketresearchreports.com/blog/2019/07/29/top-energy-drink-companies-us |website=Market Research Reports |date=July 29, 2019 |access-date=September 24, 2020 |archive-date=November 5, 2020 |archive-url=https://web.archive.org/web/20201105081055/https://www.marketresearchreports.com/blog/2019/07/29/top-energy-drink-companies-us |url-status=live }}</ref><ref>{{Cite web |title=MONSTER ENERGY (159 Flavors) Reviewed & Explained |url=https://www.energydrinkmania.net/en/monster_energy/?utm_source=chatgpt.com |access-date=2025-04-24 |website=Energy Drink Mania |language=en}}</ref>

Monster Energy is known for their sponsorship and support for [[extreme sport]]s events, such as [[Ultimate Fighting Championship]], [[ONE Championship]], [[MotoGP]], [[BMX]], [[motocross]], [[Motorcycle speedway]], [[skateboarding]], [[snowboarding]] and the Monster Energy [[NASCAR Cup Series]] (2017–19). Monster currently sponsors the [[FIA World Rallycross Championship]], the [[Invictus Games]] Foundation, rally driver [[Oliver Solberg]], two of [[Dreyer & Reinbold Racing|Dreyer & Reinbold Racing's]] [[Nitro Rallycross]] drivers, the [[Built Ford Tough Series|PBR: Unleash the Beast]] [[Professional Bull Riders]] tour, the bag of golfer [[Tiger Woods]], F1 team [[McLaren]] as well as the helmets of the [[Mercedes AMG Petronas]] [[F1]] drivers. The company also promotes a number of bands and artists, such as [[Fetty Wap]],<ref>{{Cite web|url=http://www.hiphopweekly.com/fetty-wap-and-post-malone-team-up-for-monster-energy-outbreak-tour-welcome-to-the-zoo/|title=Fetty Wap and Post Malone Team Up for Monster Energy Outbreak Tour "Welcome To The Zoo" {{!}} Hip Hop Weekly|website=Hiphopweekly.com|language=en-US|access-date=August 24, 2017|archive-date=June 30, 2016|archive-url=https://web.archive.org/web/20160630193517/http://www.hiphopweekly.com/fetty-wap-and-post-malone-team-up-for-monster-energy-outbreak-tour-welcome-to-the-zoo/|url-status=dead}}</ref> [[Iggy Azalea]],<ref>{{Cite web|url=http://flashwounds.com/2014/02/26/monster-energy-outbreak-tour-presents-iggy-azaleas-the-new-classic-tour/|title=Monster Energy Outbreak Tour Presents Iggy Azalea's 'The New Classic Tour'|date=February 26, 2014|website=FlashWounds|access-date=August 24, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825024843/http://flashwounds.com/2014/02/26/monster-energy-outbreak-tour-presents-iggy-azaleas-the-new-classic-tour/|url-status=live}}</ref> [[21 Savage]],<ref>{{Cite web|url=https://www.monsterenergy.com/news/monster-energy-outbreak-tour-presents-21-savages-issa-tour|title=Monster Energy Outbreak Tour Presents 21 Savage's "Issa Tour"|website=Monsterenergy.com|language=en|access-date=August 24, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825021820/https://www.monsterenergy.com/news/monster-energy-outbreak-tour-presents-21-savages-issa-tour|url-status=live}}</ref> [[Asking Alexandria]], [[Anthrax (American band)|Anthrax]],<ref>{{cite web | url=https://www.monsterenergy.com/bands/anthrax | archive-url=https://web.archive.org/web/20230115205311/https://www.monsterenergy.com/bands/anthrax | archive-date=January 15, 2023 | title=Anthrax }}</ref> [[Strange Music]], [[The Word Alive]], [[Machine Gun Kelly (musician)|Machine Gun Kelly]],<ref>{{cite web |url=https://www.monsterenergy.com/us/en/bands/machine-gun-kelly |title=Machine Gun Kelly |website=www.monsterenergy.com |access-date=January 13, 2022 |archive-url=https://web.archive.org/web/20201205154414/https://www.monsterenergy.com/us/en/bands/machine-gun-kelly |archive-date=December 5, 2020 |url-status=dead}}</ref> [[Suicidal Tendencies]], [[Maximum the Hormone]], [[Korn]], [[Poppy (singer)|Poppy]],<ref>{{Cite web|title=Poppy|url=https://www.monsterenergy.com/bands/poppy|url-status=dead|access-date=September 26, 2021|archive-url=https://web.archive.org/web/20220812094130/https://www.monsterenergy.com/bands/poppy|archive-date=August 12, 2022|website=Monster Energy}}</ref> [[Papa Roach]], and [[Five Finger Death Punch]].<ref>{{cite news|title=Monster Energy and Idol Roc Announce Line-Up for Fourth Monster Energy Outbreak Tour featuring Headliner Kyle Welch|url=http://highwiredaze.com/monsterenergynews1|website=Highwiredaxe.com|access-date=March 21, 2014|archive-url=https://web.archive.org/web/20190407194656/http://highwiredaze.com/monsterenergynews1|archive-date=April 7, 2019|url-status=dead}}</ref>

==Ingredients==
{{Replace|{{Infobox nutritional value
| name            =
| image           = <!-- Filename is enough -->
| image_size      = <!-- Defaults to 235px -->
| image_alt       =
| caption         =
| serving_size    = 100 ml<ref>{{Cite web|url=https://i.imgur.com/4TVKw1Rr.jpg|title=MΦNSTER Regular|format=photography of part of the can with nutrition information, BiH import|date=April 9, 2020|access-date=April 9, 2020|archive-url=https://web.archive.org/web/20200409142203/https://i.imgur.com/4TVKw1Rr.jpg|archive-date=April 9, 2020}}</ref>
| kJ              = 201
| carbs           = 12 g
| starch          =
| sugars          = 11 g
| lactose         =
| fiber           = <!-- or |fiber= -->
| fat             = 0
| satfat          = 0
| transfat        =
| monofat         =
| polyfat         =
| Jørund Møster   =
| omega6fat       =
| protein         = 0
| tryptophan      =
| threonine       =
| isoleucine      =
| leucine         =
| lysine          =
| methionine      =
| cystine         =
| phenylalanine   =
| tyrosine        =
| valine          =
| arginine        =
| histidine       =
| alanine         =
| aspartic acid   =
| glutamic acid   =
| glycine         =
| proline         =
| serine          =
| hydroxyproline  =
| water           =
| cholesterol     =
| alcohol         =
| caffeine        =
| vitA_ug         =
| vitA_iu         =
| betacarotene_ug =
| lutein_ug       =
| thiamin_mg      =
| riboflavin_mg   = 0.7
| niacin_mg       = 8.5
| pantothenic_mg  =
| vitB6_mg        = 0.8
| folate_ug       =
| vitB12_ug       = 2.5
| choline_mg      =
| vitC_mg         =
| vitD_ug         =
| vitD_iu         =
| vitE_mg         =
| vitK_ug         =
| calcium_mg      =
| copper_mg       =
| iron_mg         =
| magnesium_mg    =
| manganese_mg    =
| phosphorus_mg   =
| potassium_mg    =
| selenium_ug     =
| sodium_mg       =
| zinc_mg         =
| opt1n           = [[Salt]]s
| opt1v           = 0.19 g
| opt2n           =
| opt2v           =
| opt3n           =
| opt3v           =
| opt4n           =
| opt4v           =
| note            =
| source          =
| source_usda     =
| noRDA           =
| float           = right
}}|Nutritional value|{{abbr|Nutritional value|Monster Energy, Regular / Classic}}}}

The [[caffeine]] content of most Monster Energy drinks is approximately 10&nbsp;mg/oz (33.81&nbsp;mg / 100 ml),<ref>[http://www.caffeineinformer.com/the-caffeine-database/ The Caffeine Database] {{Webarchive|url=https://web.archive.org/web/20131211192440/http://www.caffeineinformer.com/the-caffeine-database/ |date=December 11, 2013 }}. CaffeineInformer.com. Retrieved on December 30, 2011.</ref><ref>{{cite web|url=http://www.cspinet.org/new/cafchart.htm|title=Caffeine Content|publisher=Center for Science in the Public Interest|access-date=April 27, 2011|archive-date=April 25, 2011|archive-url=https://web.archive.org/web/20110425012856/http://www.cspinet.org/new/cafchart.htm|url-status=live}}</ref> or 160&nbsp;mg for a 16oz (473 ml) can. The packaging usually contains a warning label advising consumers against drinking more than 48oz per day (500 ml per day in Australia). The drinks are not recommended for pregnant women or people sensitive to caffeine. The ingredients include [[carbonated water]], [[sucrose]], [[glucose]], [[citric acid]], [[natural flavors]], [[taurine]], [[Trisodium citrate|sodium citrate]], [[artificial color|color added]], [[ginseng|panax ginseng root extract]], [[carnitine|<small>L</small>-carnitine <small>L</small>-tartrate]], [[caffeine]], [[sorbic acid]], [[benzoic acid]], [[niacinamide]], [[sodium chloride]], [[Glycine max]] [[glucuronolactone]], [[inositol]], [[guarana seed extract]], [[pyridoxine]] [[hydrochloride]], [[sucralose]], [[riboflavin]], [[maltodextrin]], and [[cyanocobalamin]].

==Health concerns==
Energy drinks have been associated with health risks, such as masking the effects of [[Alcohol intoxication|intoxication]] when consumed with alcohol,<ref name="AFP20112">{{Cite web|url=http://www.racgp.org.au/download/documents/AFP/2011/March/201103pennay.pdf|title=Combining energy drinks and alcohol|date=2011|access-date=August 12, 2015|vauthors=Pennay A, Lubman DI, Miller P|archive-date=September 24, 2015|archive-url=https://web.archive.org/web/20150924085502/http://www.racgp.org.au/download/documents/AFP/2011/March/201103pennay.pdf|url-status=dead}}</ref> and excessive or repeated consumption can lead to cardiac and psychiatric conditions.<ref name="pmid25818530">{{cite journal|vauthors=Sanchis-Gomar F, Pareja-Galeano H, Cervellin G, Lippi G, Earnest CP|year=2015|title=Energy drink overconsumption in adolescents: implications for arrhythmias and other cardiovascular events.|journal=Can J Cardiol|volume=31|issue=5|pages=572–5|doi=10.1016/j.cjca.2014.12.019|pmid=25818530|hdl=11268/3906|hdl-access=free}}</ref><ref name="pmid25622514">{{cite journal|vauthors=Petit A, Karila L, Lejoyeux M|year=2015|title=[Abuse of energy drinks: does it pose a risk?].|journal=Presse Med|volume=44|issue=3|pages=261–70|doi=10.1016/j.lpm.2014.07.029|pmid=25622514}}</ref> However, the [[European Food Safety Authority]] (EFSA) concluded that an adequate consumption of Monster and other popular energy drinks is safe and that the amount of caffeine in standard Monster cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol.<ref name=":02">{{Cite web|url=http://www.efsa.europa.eu/en/efsajournal/pub/4102|title=Scientific Opinion on the safety of caffeine {{!}} Europäische Behörde für Lebensmittelsicherheit|date=May 27, 2015|website=Efsa.europa.eu|access-date=January 2, 2016|archive-date=October 29, 2019|archive-url=https://web.archive.org/web/20191029163042/http://www.efsa.europa.eu/en/efsajournal/pub/4102|url-status=live}}</ref> Energy drinks have the effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect.<ref name="pmid23206286">{{cite journal|vauthors=McLellan TM, Lieberman HR|year=2012|title=Do energy drinks contain active components other than caffeine?|journal=Nutr Rev|volume=70|issue=12|pages=730–44|doi=10.1111/j.1753-4887.2012.00525.x|pmid=23206286|doi-access=free}}</ref>

In December 2011, 14-year-old Anais Fournier died of "cardiac arrhythmia due to caffeine toxicity" after drinking two {{convert|24|usfloz|ml}} cans of Monster Energy drink containing 240&nbsp;mg of caffeine per can.<ref name="fournier">{{cite news|date=June 26, 2013|title= Mother Sues Energy Drink Maker Over Teenager's Death |work =law.com |url=http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202608684801&Mother_Sues_Energy_Drink_Maker_Over_Teenagers_Death&slreturn=20130718145037|archive-url=https://archive.today/20130818185835/http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202608684801&Mother_Sues_Energy_Drink_Maker_Over_Teenagers_Death&slreturn=20130718145037|url-status=dead|archive-date=August 18, 2013}}</ref><ref name="fda">{{cite news|last=Meier|first=Barry|date=October 22, 2012|title=F.D.A. Receives Death Reports Citing Popular Energy Drink|work=[[The New York Times]]|url=https://www.nytimes.com/2012/10/23/business/fda-receives-death-reports-citing-monster-energy-a-high-caffeine-drink.html|access-date=February 27, 2017|archive-date=July 3, 2020|archive-url=https://web.archive.org/web/20200703171105/https://www.nytimes.com/2012/10/23/business/fda-receives-death-reports-citing-monster-energy-a-high-caffeine-drink.html|url-status=live}}</ref> Fournier had a pre-existing heart condition, as well as [[Ehlers–Danlos syndrome]].<ref name="fournier"/><ref name="fda"/> In October 2012, her parents sued the company.<ref name="fournier"/><ref name="fda"/> Monster Energy has insisted that its energy drink played no role in Fournier's death.<ref name="fournier"/><ref name="fda"/>

A request under the U.S. [[Freedom of Information Act (United States)|Freedom of Information Act]] revealed that from 2003 to 2012 the [[Food and Drug Administration]] (FDA) had received reports of five deaths occurring after drinking Monster Energy.<ref name="fda"/> The reports did not prove a causal link between the drink and any health problems.<ref name="fda"/>

In May 2015, the [[Food Safety and Standards Authority of India]] (FSSAI) banned the sale of Monster and other energy drinks that contained both caffeine and ginseng.<ref name="irrational">{{cite news |url=http://www.telegraphindia.com/1150516/jsp/frontpage/story_20428.jsp#.Vg1_h8uqqko |archive-url=https://web.archive.org/web/20150516091017/http://www.telegraphindia.com/1150516/jsp/frontpage/story_20428.jsp#.Vg1_h8uqqko |url-status=dead |archive-date=May 16, 2015 |title=Ban on 'irrational' energy drinks |location=New Delhi |date=May 15, 2015 |access-date=October 2, 2015 |work=Telegraph India}}</ref>

==Varieties==
[[File:Shelf with many varieties of energy drink 'Monster' (and some other brands at top).jpg|thumb|Shelf in a German supermarket with various flavors of Monster Energy. Cans of the competitor [[Rockstar (drink)|Rockstar]] can be seen at the top.]]
The varieties of Monster include:
* Original (black can with green logo)
* Zero Sugar (originally had dark blue logo; changed to resemble Original can with the top recolored green with a black pull tab)
* Assault (cola flavor, stylized [[camouflage]] can with red logo)<ref>{{Cite web |title=Monster Assault {{!}} Monster's Original Energy Drinks |url=https://www.monsterenergy.com/products/monster-energy/assault |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Reserve White Pineapple (pineapple flavor, black can with yellow logo and yellow band around flavor title)<ref>{{Cite web |title=Monster Reserve White Pineapple {{!}} Monster Energy Drinks |url=https://www.monsterenergy.com/products/monster-energy/reserve-white-pineapple |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en |archive-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230421211748/https://www.monsterenergy.com/products/monster-energy/reserve-white-pineapple |url-status=live }}</ref>
* Reserve Orange Dreamsicle (orange flavor, black can with orange logo)<ref>{{Cite web |title=Monster Reserve Orange Dreamsicle {{!}} Monster Energy Drinks |url=https://www.monsterenergy.com/products/monster-energy/reserve-orange-dreamsicle |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Reserve Watermelon (watermelon flavor, black can with red logo)<ref>{{Cite web |date=September 22, 2022 |title=MONSTER ADDS MORE FLAVOUR TO ENERGY CATEGORY WITH TWO NEW VARIANTS |url=https://www.cocacolaep.com/gb/news/2022/monster-adds-more-flavour-to-energy-category-with-two-new-variants/ |access-date=February 17, 2023 |website=Coca-Cola Europacific Partners |archive-date=February 17, 2023 |archive-url=https://web.archive.org/web/20230217135504/https://www.cocacolaep.com/gb/news/2022/monster-adds-more-flavour-to-energy-category-with-two-new-variants/ |url-status=live }}</ref>
* Ripper (tropical fruits flavor, yellow can)<ref>{{Cite web |title=Ripper {{!}} Monster Juiced Energy Drinks |url=https://www.monsterenergy.com/products/juiced-monster/ripper |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Cuba-Libre (cola and lime flavor version of the [[cuba libre]] cocktail.)
* Dub Mad Dog (grape flavor, discontinued)<ref>{{Cite web |title=Monster Punch (DUB Edition) Review |url=https://www.caffeineinformer.com/monster-dub-edition-review |access-date=April 21, 2023 |website=www.caffeineinformer.com |archive-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230421211748/https://www.caffeineinformer.com/monster-dub-edition-review |url-status=live }}</ref>
* Maxx (original flavor with added [[nitrous oxide]], comes in a variety of flavors)<ref>{{Cite web |title=Caffeine in Monster Maxx |url=https://www.caffeineinformer.com/caffeine-content/monster-extra-strength-energy-drink |access-date=April 21, 2023 |website=www.caffeineinformer.com |archive-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230421211749/https://www.caffeineinformer.com/caffeine-content/monster-extra-strength-energy-drink |url-status=live }}</ref>
* Nitro Super Dry (original flavor however utilizes nitrous oxide rather than [[carbon dioxide]], giving the beverage a [[Mouthfeel|texture]] (mouthfeel) similar to that of [[Guinness]] beer, black can with black logo shrouded in lime green)<ref>{{Cite web |title=Nitro {{!}} Monster Original Drinks {{!}} Monster Energy UK |url=https://www.monsterenergy.com/products/monster-energy/nitro |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en |archive-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230421211752/https://www.monsterenergy.com/products/monster-energy/nitro |url-status=live }}</ref>
* Mule ([[ginger beer]] flavor, zero sugar, matte finish black can with bronze logo and text with 'Non-alcoholic' wording due to the product's name being similar to [[Moscow Mule]], a popular cocktail)<ref>{{Cite web |title=Monster Mule {{!}} Monster Energy's Original Products {{!}} Monster Energy UK |url=https://www.monsterenergy.com/products/monster-energy/monster-mule |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en |archive-date=December 4, 2021 |archive-url=https://web.archive.org/web/20211204200243/https://www.monsterenergy.com/products/monster-energy/monster-mule |url-status=live }}</ref>
* VR46 The Doctor (orange flavor, yellow can with [[Valentino Rossi]]'s ''The Doctor'' branding)<ref>{{Cite web |last=VR46 |first=AN |title=The Doctor {{!}} Valentino Rossi's Signature Monster Energy Drink |url=https://www.monsterenergy.com/products/monster-energy/the-doctor |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* LH44 [[Lewis Hamilton]] (red can with yellow and black patterns with black logo)<ref>{{Cite web |title=LH44 {{!}} Lewis Hamilton's Signature Monster Energy Drink |url=https://www.monsterenergy.com/products/monster-energy/lh44 |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Java (Coffee mixed with Monster Energy available in a variety of flavors including salted caramel, loca moca, Irish cream, and mean bean.)<ref>{{Cite web |last=Blamm |first=Anug |title=Java Monster Flavors {{!}} Brewed Coffee Energy Drinks |url=https://www.monsterenergy.com/products/java-monster |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Pacific Punch (cherry punch flavor)<ref>{{Cite web |title=Pacific Punch Juice Monster {{!}} Real Fruit Juice Energy Drinks |url=https://www.monsterenergy.com/en-us/energy-drinks/juice-monster/pacific-punch/ |access-date=2025-02-14 |website=www.monsterenergy.com |language=en}}</ref>
* Pipeline Punch ([[passion fruit]], orange and [[guava]] flavor, pink can)<ref>{{Cite web |title=Pipeline Punch {{!}} Juiced Monster Energy Drinks |url=https://www.monsterenergy.com/products/juiced-monster/pipeline-punch |access-date=March 20, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Mixxd (Punch line. Cherry flavor, [[Surface texture|surface-textured]] purple can.)<ref>{{Cite web |title=Mixxd Punch {{!}} Monster Juiced Energy Drinks |url=https://www.monsterenergy.com/products/juiced-monster/mixxd |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en |archive-date=December 22, 2021 |archive-url=https://web.archive.org/web/20211222195006/https://www.monsterenergy.com/products/juiced-monster/mixxd |url-status=live }}</ref>
* Monarch (juiced line, pastel pink can with yellow logo and [[butterfly]] artwork)<ref>{{Cite web |title=Monarch {{!}} Juiced Energy Products {{!}} Monster Energy Drinks |url=https://www.monsterenergy.com/products/juiced-monster/monarch |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Mango Loco (juiced line, blue can with orange logo and artwork themed to the Mexican [[Day of the Dead]])<ref>{{Cite web |title=Mango Loco {{!}} Juiced Monster Energy Drinks |url=https://www.monsterenergy.com/products/juiced-monster/mango-loco |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Khaotic (juiced line, yellow can with light blue logo and [[graffiti]] butterfly artwork)<ref>{{Cite web |title=Monster Khaotic {{!}} Monster Energy Juiced Products {{!}} Monster Energy |url=https://www.monsterenergy.com/products/juiced-monster/monster-khaotic |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en}}</ref>
* Aussie Lemonade style (Juiced line, blue can with yellow logo and artwork featuring a variety of sea creatures. Citrus flavored. Introduced in 2022)<ref>{{Cite web |title=Aussie Lemonade |url=https://smokesignalnews.net/13872/2021-2022/aussie-lemonade/ |access-date=November 17, 2023 |website=Smoke Signal News |language=en |archive-date=September 25, 2024 |archive-url=https://web.archive.org/web/20240925143727/https://smokesignalnews.net/13872/2021-2022/aussie-lemonade/ |url-status=live }}</ref>
* Bad Apple (juiced line, red apple flavor, punky/alt version of Eve holding an apple)
* Rio Punch™ (juice line, sweet papaya, vanilla ice cream, hint of blackcurrant, green can with yellow diamond themed to the Brazilian flag.)<ref>{{Cite web |title=Rio Punch Juice Monster {{!}} Real Fruit Juice Energy Drinks |url=https://www.monsterenergy.com/en-us/energy-drinks/juice-monster/rio-punch/ |access-date=February 28, 2025 |website=www.monsterenergy.com |language=en |archive-date=February 28, 2025 |archive-url=https://web.archive.org/web/20250228210958/https://www.monsterenergy.com/en-us/energy-drinks/juice-monster/rio-punch/ }}</ref>
* Viking Berry™ (juice line, mixed nordic berries, blackberry, black currant, hint of lingonberry, sweet and tart profile, red and light blue can with norse themed art.)<ref>{{Cite web |title=Viking Berry Juice Monster {{!}} Real Fruit Juice Energy Drinks |url=https://www.monsterenergy.com/en-us/energy-drinks/juice-monster/viking-berry/ |access-date=February 19, 2025 |website=www.monsterenergy.com |language=en |archive-date=February 19, 2025 |archive-url=https://web.archive.org/web/20250219181214/https://www.monsterenergy.com/en-us/energy-drinks/juice-monster/viking-berry/ }}</ref>
* Zero Ultra (citrus flavor, zero sugar, textured white can with silver logo)<ref>{{Cite web |title=Monster Zero Ultra Flavors {{!}} Zero-Sugar Energy Drinks |url=https://www.monsterenergy.com/products/monster-ultra |access-date=April 21, 2023 |website=www.monsterenergy.com |language=en |archive-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230421211750/https://www.monsterenergy.com/products/monster-ultra |url-status=live }}</ref>
* Ultra Blue (light citrus and berry flavor, zero sugar, textured light blue can with silver logo)<ref>{{Cite web |title=Zero-Sugar Ultra Blue A.K.A. The Blue Monster|url=https://www.monsterenergy.com/en-us/energy-drinks/zero-sugar/ultra-blue/ |access-date=June 22, 2023 |website=www.monsterenergy.com |language=en|archive-url=https://web.archive.org/web/20230622193807/https://www.monsterenergy.com/en-us/energy-drinks/zero-sugar/ultra-blue/|archive-date=June 22, 2023|url-status=live}}</ref>
* Ultra Fantasy Ruby Red (grapefruit flavor, zero sugar, textured magenta can with silver logo)
* Ultra Fiesta ([[mango]] flavor, zero sugar, textured blue can with silver logo)
* Ultra Watermelon (watermelon flavor, zero sugar, textured bright red can with silver logo)
* Ultra Paradise (apple and [[kiwifruit|kiwi]] flavor, zero sugar, textured lime green can with silver logo)
* Ultra Rosá (pink lemonade flavor, zero sugar, textured hot pink can with silver logo)<ref>{{Cite web |title=Ultra Rosa {{!}} Sugar Free Monster Energy |url=https://www.monsterenergy.com/en-gb/energy-drinks/monster-ultra/zero-sugar-ultra-rosa/ |access-date=August 14, 2023 |website=Monster Energy |archive-date=August 14, 2023 |archive-url=https://web.archive.org/web/20230814151451/https://www.monsterenergy.com/en-gb/energy-drinks/monster-ultra/zero-sugar-ultra-rosa/ |url-status=live }}</ref>
* Ultra Gold (pineapple flavor, zero sugar, textured gold can with silver logo)
* Ultra Vice Guava (guava flavor, zero sugar, textured teal can with pink-white logo)<ref>{{cite web |title=Zero-Sugar Ultra Vice Guava |url=https://www.monsterenergy.com/en-us/energy-drinks/zero-sugar/ultra-vice-guava/ |website=Monster Energy |access-date=23 October 2024}}</ref>
* Ultra Red (fruit punch flavor, zero sugar, red can)
* Ultra Black (cherry flavor, zero sugar, textured black can with silver logo)
* Ultra Peachy Keen (Peach flavor, zero sugar, textured peach can with silver logo. Made in limited edition form.)
* Ultra Sunrise (Orange flavor, zero sugar, orange can with silver logo)<ref>{{Cite web |title=Monster Energy Ultra Sunrise |url=https://www.monsterenergy.com/en-us/energy-drinks/zero-sugar/ultra-sunrise/ |website=Monster Energy |access-date=May 12, 2023 |archive-date=May 12, 2023 |archive-url=https://web.archive.org/web/20230512144729/https://www.monsterenergy.com/en-us/energy-drinks/zero-sugar/ultra-sunrise/ |url-status=live }}</ref>
* Ultra Strawberry Dreams (strawberry flavor, zero sugar, pink can)<ref>{{Cite web |title=Ultra Strawberry Dreams {{!}} Monster Ultra Zero-Sugar Energy Drinks |url=https://www.monsterenergy.com/products/monster-ultra/ultra-strawberry-dreams |access-date=March 12, 2023 |website=www.monsterenergy.com |language=en |archive-date=March 12, 2023 |archive-url=https://web.archive.org/web/20230312214645/https://www.monsterenergy.com/products/monster-ultra/ultra-strawberry-dreams |url-status=live }}</ref>
* Ultra Violet, a.k.a. The Purple Monster (grape flavor, zero sugar, violet can)<ref>{{Cite web |title=Ultra Violet {{!}} Monster Ultra Zero-Sugar Energy Drinks  |url=https://www.monsterenergy.com/us/en/products/monster-ultra/ultra-violet |access-date=March 16, 2023 |website=www.monsterenergy.com |language=en}}</ref>
[[File:Monster Beast Alcoholic Beverages.jpg|alt=Four cans of Monster Beast alcoholic drinks|thumb]]

=== Alcoholic beverages ===
In 2023, Monster launched the '''Monster Beast''' line of alcoholic beverages. The first release, '''The Beast Unleashed''', featured flavors inspired by classic Monster Energy drinks but reformulated without sugar or caffeine, and brewed with alcohol at 6.0% [[ABV|alcohol by volume]].<ref>{{Cite web |last=Neish |first=Sarah |date=March 6, 2023 |title=Monster Energy launches alcoholic product |url=https://www.thedrinksbusiness.com/2023/03/monster-energy-drinks-launch-alcoholic-product/ |access-date=July 6, 2023 |website=The Drinks Business |language=en-GB |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707162415/https://www.thedrinksbusiness.com/2023/03/monster-energy-drinks-launch-alcoholic-product/ |url-status=live }}</ref>

'''The Beast Unleashed''' flavors include:
* '''Mean Green''' – Big, bold flavor inspired by the original black and green Monster Energy can.
* '''White Haze''' – A smooth, citrusy flavor with a clean finish.
* '''Peach Perfect''' – A crisp and refreshing peach blend.
* '''Scary Berries''' – A sparkling citrus and berry mix with less sweetness.
* '''Killer Sunrise''' – A bold citrus punch designed for all-day partying.
* '''Gnarly Grape''' – A juicy grape flavor with a bold finish.
* '''Pink Poison''' – A sweet and tangy blend with a vibrant profile.

Later in 2023, Monster introduced the '''Nasty Beast''' line, a series of [[hard iced tea]] beverages targeting the flavored malt beverage market and competing with brands like Twisted Tea.<ref>{{Cite web |last=Stack3d |date=2023-10-07 |title=Monster Nasty Beast Hard Tea blends iced tea and 6% alcohol |url=https://www.stack3d.com/2023/10/monster-nasty-beast-hard-tea.html |access-date=2024-04-12 |website=Stack3d |language=en |archive-date=May 27, 2024 |archive-url=https://web.archive.org/web/20240527161705/https://www.stack3d.com/2023/10/monster-nasty-beast-hard-tea.html |url-status=live }}</ref> Like The Beast Unleashed, these contain 6.0% ABV.

'''Nasty Beast''' flavors include:
* '''Original''' – Classic brewed hard tea.
* '''Tea + Lemonade''' – A combination of sweet tea and citrus.
* '''Peach''' – A bold, juicy peach twist.
* '''Green Tea''' – A smooth and earthy green tea blend.

Packaging includes 12oz variety packs and 24oz singles, depending on the flavor.

==Advertising==
[[File:Vegas monorail 2007 with advertisement of "Monster energy" drink (cropped).jpg|thumb|Monster advertising on the [[Las Vegas Monorail]] (2007)]]
Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events.

In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with [[Anheuser-Busch]] in the United States<ref>[http://www.pilmore.com/news_and_events/current_news.php?id=39 Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network] Corona, Calif. May 9, 2006 {{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref> and Grupo Jumex in Mexico.<ref>[http://www.bevnet.com/news/2006/05-23-2006-Dakota_Pilmore_monster_energy_mexico.asp Dakota Pilmore Signs Mexican Distribution Agreement] Corona, Calif., May 23, 1842 (Business Wire){{dead link|date=July 2012}}</ref>

Monster became the title sponsor of [[NASCAR]]'s top series starting with the 2017 season,<ref name="NASCAR title sponsor">{{cite news|url=https://www.usatoday.com/story/sports/nascar/2016/12/01/monster-energy-title-sponsor-nascar-cup-series/94748244/|title=Monster Energy replaces Sprint as title sponsor for NASCAR's top series|newspaper=[[USA Today]]|date=December 1, 2016|access-date=December 1, 2016|archive-date=December 2, 2016|archive-url=https://web.archive.org/web/20161202183203/http://www.usatoday.com/story/sports/nascar/2016/12/01/monster-energy-title-sponsor-nascar-cup-series/94748244/|url-status=live}}</ref> renaming it to the Monster Energy [[NASCAR Cup Series]].<ref>{{cite news|title=NASCAR series name: Monster Energy NASCAR Cup Series unveiled|url=http://www.nascar.com/en_us/news-media/articles/2016/12/19/monster-energy-nascar-cup-series-unveiled-premier-series-name.html/|access-date=December 19, 2016|archive-date=August 10, 2017|archive-url=https://web.archive.org/web/20170810033737/http://www.nascar.com/en_us/news-media/articles/2016/12/19/monster-energy-nascar-cup-series-unveiled-premier-series-name.html|url-status=live}}</ref> The name lasted through 2019; although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model.<ref>{{cite web |url=http://www.sportspromedia.com/news/nascar-monster-energy-tiered-sponsorship-model |title=Report: Nascar rejects Monster extension for tiered model |first=Sam |last=Carp |publisher=[[SportsPro]] |date=April 9, 2019 |access-date=June 29, 2019 |archive-date=June 29, 2019 |archive-url=https://web.archive.org/web/20190629075001/http://www.sportspromedia.com/news/nascar-monster-energy-tiered-sponsorship-model |url-status=live }}</ref><ref>{{cite web |url=https://nascar.nbcsports.com/2019/04/08/nascar-moves-toward-new-title-sponsor-model-despite-monsters-offer/ |title=NASCAR moves toward new sponsor model despite Monster's offer |first=Nate |last=Ryan |publisher=[[NBC Sports]] |date=April 8, 2019 |access-date=June 29, 2019 |archive-date=June 29, 2019 |archive-url=https://web.archive.org/web/20190629075139/https://nascar.nbcsports.com/2019/04/08/nascar-moves-toward-new-title-sponsor-model-despite-monsters-offer/ |url-status=live }}</ref>

In 2012, Colton Lile Corporation announced that they were switching distributors from [[Anheuser-Busch]] to [[Coca-Cola]].<ref>{{cite news|url=https://www.reuters.com/article/us-Dakota-shares-idUSTRE49570320081006|title=Dakota, Coke set Monster drink distribution plans|publisher=Reuters|date=October 6, 2008}}</ref>

In 2012, a [[Monster Jam]] [[monster truck]] sponsored by Monster Energy debuted in [[El Paso, Texas]], with Damon Bradshaw driving. A second truck was introduced in [[Las Vegas]] at the [[Monster Jam|Monster Jam World Finals]] in 2015, and is driven by Coty Saucier and Steven Sims.

===Logo===
The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant green "M", composed of three lines on a field of black. The "M" is stylized in such a way as to imply that it is formed by the [[claw]]s of a [[monster]] ripping through the can.<ref>{{cite web|date=October 6, 2012|title=Monster Energy Logo: Design and History|url=http://www.famouslogos.net/monster-energy-logo|access-date=January 21, 2013|publisher=FamousLogos.net|archive-date=June 28, 2013|archive-url=https://archive.today/20130628035509/http://www.famouslogos.net/monster-energy-logo|url-status=live}}</ref>

==Endorsements==
===Action sports===
In August 2017, Monster renewed a sponsorship with mixed martial arts champion [[Conor McGregor]]; they are also endorsed by [[Cain Velasquez]] and [[Jon "Bones" Jones]].<ref>{{Cite news|url=http://www.miamiherald.com/sports/fighting/article167315472.html|title=Monster Energy continuing to sponsor UFC fighter Conor McGregor|work=miamiherald|access-date=August 25, 2017|language=en|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825190711/http://www.miamiherald.com/sports/fighting/article167315472.html|url-status=live}}</ref>

In November 2012, the firm announced a long-term partnership with the [[Professional Bull Riders]],<ref>{{Cite web|url=https://www.pbr.com/en/news/press-releases/2012/11/pbr-monster-energy-drink-announce-multiyear-partnership.aspx|archiveurl=https://web.archive.org/web/20121212234024/http://www.pbr.com/en/news/press-releases/2011/2012/11/pbr-monster-energy-drink-announce-multiyear-partnership.aspx|url-status=dead|title=PBR, Monster Energy Drink announce multi-year partnership|archivedate=December 12, 2012}}</ref> and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. Starting in 2018, they became the title sponsor of the PBR's premiership tour, known as the ''Unleash the Beast'' tour.

The firm has served as the official energy drink sponsor of multiple [[X Games]] contests, including the 2017 summer games in [[Minneapolis]] and the 2017 winter games in [[Aspen, Colorado|Aspen]].<ref>{{Cite news|url=http://motocross.transworld.net/press-releases/monster-athletes-ready-for-x-games/#82VoXMqRGCSi4UBy.97|title=Monster Athletes Ready For X Games {{!}} Transworld Motocross|date=July 13, 2017|work=Transworld Motocross|access-date=September 20, 2017|language=en-US|archive-date=July 17, 2017|archive-url=https://web.archive.org/web/20170717065343/http://motocross.transworld.net/press-releases/monster-athletes-ready-for-x-games/#82VoXMqRGCSi4UBy.97|url-status=live}}</ref> Among the athletes on their team are skateboarders [[Nyjah Huston]], [[Ishod Wair]] and [[Chris Cole (skateboarder)|Chris Cole]],<ref>{{Cite news|url=https://www.broadwayworld.com/bwwfitness/article/Nyjah-Huston-Takes-Third-Place-in-Monster-Energys-Skateboard-Street-at-X-Games-Minneapolis-2017-20170907|title=Nyjah Huston Takes Third Place in Monster Energy's Skateboard Street at X Games Minneapolis 2017|author=BWW News Desk|access-date=September 20, 2017|language=en|archive-url=https://web.archive.org/web/20170920141632/https://www.broadwayworld.com/bwwfitness/article/Nyjah-Huston-Takes-Third-Place-in-Monster-Energys-Skateboard-Street-at-X-Games-Minneapolis-2017-20170907|archive-date=September 20, 2017|url-status=dead}}</ref> three-time gold-winning skier [[David Wise (freestyle skier)|David Wise]], Olympic freestyle skier [[Gus Kenworthy]] and [[Olympic Games|Olympic]] gold medalist snowboarder [[Iouri Podladtchikov]].<ref>{{Cite news|url=http://www.snowboarder.com/news/monster-energy-the-official-energy-drink-partner-of-x-games-aspen-2016-takes-over-with-its-team-of-the-worlds-best-competing-athletes/|title=Monster Energy, The Official Energy Partner of X Games Aspen 2016, Takes Over With Its Team of the World's Best Competing Athletes|date=January 25, 2016|work=Snowboarder Magazine|access-date=September 20, 2017|language=en-US|archive-date=September 20, 2017|archive-url=https://web.archive.org/web/20170920093315/http://www.snowboarder.com/news/monster-energy-the-official-energy-drink-partner-of-x-games-aspen-2016-takes-over-with-its-team-of-the-worlds-best-competing-athletes/|url-status=live}}</ref>

===Auto racing===
[[File:Kurt_Busch_45_Sonoma_2022.jpg|thumb|[[Kurt Busch]] driving the Monster Energy–sponsored No. 45 [[NASCAR]] at [[Sonoma Raceway]] in 2022]]
[[File:MWRTtest.jpg|thumb|right|[[Ken Block]] driving the Monster Energy–sponsored No. 43 [[Ford Fiesta]] for the [[2010 Rally America season]]]]
In December 2016, it was announced that Monster would replace [[Sprint Corporation]] as title sponsor of [[NASCAR]]'s [[NASCAR Cup Series|premier series]]. NASCAR's chief marketing officer cited Monster's "youthful and edgy" brands a driving force behind the deal, .<ref>{{Cite news|url=http://www.foxbusiness.com/features/2017/02/22/can-monster-energy-inject-youth-into-nascar.html|title=Can Monster Energy Inject Youth Into NASCAR?|last=Rocco|first=Matthew|date=February 22, 2017|newspaper=Fox Business|access-date=February 22, 2017|language=en-US|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825185341/http://www.foxbusiness.com/features/2017/02/22/can-monster-energy-inject-youth-into-nascar.html|url-status=live}}</ref><ref>{{Cite web|url=https://galleries.nascar.com/gallery/1131/monster-energy-at-the-track-monster-energy-all-star-race|title=Monster Energy at the track: Monster Energy All-Star Race |website=galleries.nascar.com|access-date=May 23, 2017}}</ref> In April 2019, it was reported that NASCAR rejected Monster Energy's offer to extend its sponsorship through 2020 in favor of a new tiered sponsorship model.<ref>{{Cite web |url=http://www.sportspromedia.com/news/nascar-monster-energy-tiered-sponsorship-model |title=Report: Nascar rejects Monster extension for tiered model |first=Sam |last=Carp |publisher=[[SportsPro]] |date=April 9, 2019 |access-date=June 29, 2019 |archive-date=June 29, 2019 |archive-url=https://web.archive.org/web/20190629075001/http://www.sportspromedia.com/news/nascar-monster-energy-tiered-sponsorship-model |url-status=live }}</ref><ref>{{Cite web |url=https://nascar.nbcsports.com/2019/04/08/nascar-moves-toward-new-title-sponsor-model-despite-monsters-offer/ |title=NASCAR moves toward new sponsor model despite Monster's offer |first=Nate |last=Ryan |publisher=[[NBC Sports]] |date=April 8, 2019 |access-date=June 29, 2019 |archive-date=June 29, 2019 |archive-url=https://web.archive.org/web/20190629075139/https://nascar.nbcsports.com/2019/04/08/nascar-moves-toward-new-title-sponsor-model-despite-monsters-offer/ |url-status=live }}</ref>

Monster is endorsed by NASCAR driver [[Tyler Reddick]] and sponsors his No. 45 [[23XI Racing]] car, as well as his Toyota Racing teammate [[Ty Gibbs]] and his No. 54 [[Joe Gibbs Racing]] car. They are also endorsed by Reddick's predecessor, [[Kurt Busch]], who was forced into retirement due to injuries after the 2022 season. They also endorse [[NASCAR Truck Series]] driver [[Hailie Deegan]] and the No. 13 [[ThorSport Racing]] Team, as well as [[NASCAR Xfinity Series]] driver [[Riley Herbst]] and the No. 98 [[Stewart-Haas Racing]] team.<ref name="NASCAR title sponsor" /> They have also had sponsored [[Robby Gordon]],<ref>{{Cite web|last=Menzer|first=Joe|url=http://www.foxsports.com/nascar/story/monster-exec-drops-story-about-robby-gordon-that-leaves-crowd-laughing-120116|title=Monster exec drops story about Robby Gordon that leaves crowd laughing|work=[[FoxSports.com]]|date=December 9, 2016|access-date=July 15, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825191037/http://www.foxsports.com/nascar/story/monster-exec-drops-story-about-robby-gordon-that-leaves-crowd-laughing-120116|url-status=live}}</ref> [[Ricky Carmichael]],<ref>{{Cite web|last=Crandall|first=Kelly|url=http://www.nascar.com/news-media/2017/05/26/ricky-carmichael-enjoys-mixing-love-nascar-monster-energy-ambassador-role/|title=Ricky Carmichael enjoys mixing love of NASCAR and Monster Energy ambassador role|publisher=[[NASCAR]]|date=May 26, 2017|access-date=July 15, 2017|archive-date=July 30, 2017|archive-url=https://web.archive.org/web/20170730002534/http://www.nascar.com/news-media/2017/05/26/ricky-carmichael-enjoys-mixing-love-nascar-monster-energy-ambassador-role/|url-status=live}}</ref> and the No. 54 [[Xfinity Series]] car of [[Joe Gibbs Racing]]/[[Kyle Busch Motorsports]].<ref>{{Cite web|last=Wilson|first=Steven B.|url=https://speedwaydigest.com/index.php/news/3800-kyle-busch-taps-brother-kurt-and-monster-energy-for-nationwide-ride-at-kbm|title=Kyle Busch Taps Brother Kurt and Monster Energy for Nationwide Ride at KBM|publisher=Speedway Digest|date=January 19, 2016|access-date=July 15, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825193201/https://speedwaydigest.com/index.php/news/3800-kyle-busch-taps-brother-kurt-and-monster-energy-for-nationwide-ride-at-kbm|url-status=live}}</ref><ref>{{Cite web|last=Johnson|first=Eric|url=http://www.nascar.com/en_us/news-media/articles/2015/4/28/boris-said-replaces-kyle-busch-talladega-road-courses-joe-gibbs-racing.html|title=JGR Hires Familiar Super-Sub for Kyle Busch|publisher=[[NASCAR]]|date=April 28, 2016|access-date=July 15, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825191110/http://www.nascar.com/en_us/news-media/articles/2015/4/28/boris-said-replaces-kyle-busch-talladega-road-courses-joe-gibbs-racing.html|url-status=live}}</ref>

Monster sponsored [[Formula 1]] team [[Mercedes-AMG Petronas Motorsport]] between 2010 and 2023 and was endorsed by the team's drivers, [[George Russell (racing driver)|George Russell]] and seven-time world champion [[Lewis Hamilton]]. Hamilton also has a signature drink with the brand, ''"LH44"''. Monster Energy will partner with [[McLaren]] from the 2024 season onwards. The company will continue to sponsor Hamilton on a personal level.<ref>{{Cite web |last=Kew |first=Matt |date=November 28, 2023 |title=McLaren agrees F1 deal that lures Monster Energy from Mercedes |url=https://www.autosport.com/f1/news/mclaren-agree-f1-deal-to-lure-monster-energy-from-mercedes/10553287/ |access-date=November 29, 2023 |website=[[Autosport.com]] |language=en |archive-date=September 25, 2024 |archive-url=https://web.archive.org/web/20240925144738/https://www.autosport.com/f1/news/mclaren-agree-f1-deal-to-lure-monster-energy-from-mercedes/10553287/ |url-status=live }}</ref>

[[File:City-Race-Rdam-2013-DSC 0207.jpg|thumb|Vaughn Gittin drifting the Monster Energy–sponsored [[Ford Mustang]]]]
The company was endorsed by Australian touring car driver [[Jamie Whincup]] from late 2009 to 2012. The deal was canceled abruptly for the 2013 season, when his team [[Triple Eight Race Engineering (Australia)|Triple Eight]] signed rival [[Red Bull]] as sponsor.<ref>{{cite web|title=Whincup's fight with Monster|url=https://www.theaustralian.com.au/sport/motorsport/whincups-fight-with-monster/news-story/5ae9cfcc13910edc59bb0ccb7bbb1f32|first=Peter|last=Kogoy|publisher=[[The Australian]]|date=November 11, 2012|access-date=November 15, 2020}}</ref> Monster partnered with [[James Courtney]] and [[Holden Racing Team]] for the [[2016 International V8 Supercars Championship]],<ref>{{cite web|title=Monster rides with JC in hunt for 2016 V8 Supercars crown|url=https://www.monsterenergy.com/news/monster-rides-with-jc-in-hunt-for-2016-v8-supercars-crown|publisher=Monster Energy|date=February 17, 2016|access-date=November 15, 2020|archive-date=November 16, 2020|archive-url=https://web.archive.org/web/20201116181630/https://www.monsterenergy.com/news/monster-rides-with-jc-in-hunt-for-2016-v8-supercars-crown|url-status=live}}</ref> and is now associated with [[Tickford Racing]] as primary sponsor of [[Cameron Waters]] Ford Mustang Supercar.

Monster Energy has been the main sponsor of [[Formula Drift]] champion [[Vaughn Gittin Jr.]] since 2010, and [[NHRA]] racer [[Brittany Force]] since 2015.

The brand has sponsored rally drivers such as [[Ken Block]], [[Liam Doran]] and [[Nani Roma]]. On May 18, 2022, it was announced that Monster Energy would sponsor [[Andreas Bakkerud]] and [[Robin Larsson]] of [[Dreyer & Reinbold Racing]] in [[Nitro Rallycross]].<ref>{{Cite web|url=https://dreyerreinboldracing.com/monster-energy-drr-jc-team-up-for-partnership-with-champion-drivers-andreas-bakkerud-robin-larsson/|title=Monster Energy & DRR JC Team Up for Partnership with Champion Drivers Andreas Bakkerud & Robin Larsson|date=May 19, 2022|access-date=June 7, 2022|archive-date=September 25, 2024|archive-url=https://web.archive.org/web/20240925145352/https://dreyerreinboldracing.com/monster-energy-drr-jc-team-up-for-partnership-with-champion-drivers-andreas-bakkerud-robin-larsson/|url-status=live}}</ref>

Monster Energy also has a big presence in the [[desert racing]] scene. It is the main sponsor for the [[Baja 1000]] and [[Baja 500]], and a variety of teams in different classes,<ref>{{Cite web |url=https://www.monsterenergy.com/sports/off-road |title=Monster Energy. Sportspeople |access-date=October 12, 2022 |archive-date=August 14, 2022 |archive-url=https://web.archive.org/web/20220814184628/https://www.monsterenergy.com/sports/off-road |url-status=live }}</ref> including [[Trophy Truck]] drivers [[Cameron Steele]], [[Alan Ampudia]] and [[Kyle LeDuc]].

{| class="wikitable"
|+ Current auto racing sponsorships
!Series
!Type
!Driver
!Number
!Team
|-
| rowspan="3" |[[NASCAR Cup Series]]
| rowspan="3" |[[Stock car]]
|[[Ty Gibbs]]
|54
|[[Joe Gibbs Racing]]
|-
|[[Tyler Reddick]]
|45
|[[23XI Racing]]
|-
|[[Riley Herbst]]
|35
|[[23XI Racing]]
|-
| rowspan="2" |[[Formula One]]
| rowspan="2" |[[Open wheel racing]]
|[[Lando Norris]]
|4
| rowspan="2" |[[McLaren]]
|-
|[[Oscar Piastri]]
|81
|-
|[[FIA World Endurance Championship]]
|[[Sports car racing]]
|[[Valentino Rossi]]
|46
|[[Team WRT]]
|-
| rowspan="2" |[[NHRA Camping World Drag Racing Series]]
| rowspan="2" |[[Drag racing]]
|[[Brittany Force]]
|n/a
| rowspan="2" |[[John Force Racing]]
|-
|[[John Force]]
|n/a
|-
|[[European Drag Racing Championship]]
|[[Drag racing]]
|[[Jndia Erbacher]]
|n/a
|Racing GmbH|-
|-
| rowspan="2" |[[Nitro Rallycross]]
| rowspan="2" |[[Rallycross]]
|[[Robin Larsson]]
|4
| rowspan="2" |[[Dreyer & Reinbold Racing]]
|-
|[[Andreas Bakkerud]]
|13
|-
|[[Supercars Championship]]
|[[Touring car racing]]
|[[Cameron Waters]]
|6
|[[Tickford Racing]]
|-
|[[Formula D]]
|[[Drifting (motorsport)|Drifting]]
|[[Vaughn Gittin Jr.]]
|25
|[[RTR Motorsports]]
|-
|[[World Rally Championship]]
|[[Rallying]]
|[[Oliver Solberg]]
|n/a
|[[Toksport WRT]]
|-
|}

===Motorcycle racing===
[[File:Yamaha MotoGP factory rider Valentino Rossi.jpg|thumb|[[Valentino Rossi]] riding the Monster Energy–sponsored [[Yamaha YZR-M1]] at the MotoGP winter tests 2020 in [[Lusail International Circuit|Qatar]]]]

Monster Energy is the primary sponsor for [[Yamaha Motor Racing]] in [[MotoGP]] since 2019 and also sponsors riders such as [[Valentino Rossi]], [[Franco Morbidelli]], and [[Francesco Bagnaia]].<ref>{{cite web|first1=|date=July 17, 2018|title=MONSTER ENERGY COMPANY AND YAMAHA FACTORY RACING MOTOGP TEAM ANNOUNCE NEW TITLE SPONSORSHIP AGREEMENT|url=https://www.monsterenergy.com/news/monster-energy-company-and-yamaha-factory-racing-motogp-team-announce-new-title-sponsorship-agreement|access-date=September 26, 2021|website=Monster Energy}}</ref>

The firm has also been the title sponsor of the [[Catalan motorcycle Grand Prix]] since 2014, and the [[British motorcycle Grand Prix]] since 2021.

The brand has been the main sponsor of the [[Speedway Grand Prix]] and [[Speedway World Cup]] since 2012,<ref>{{Cite web|url=http://www.speedwaygp.com/news/article/1110/monster-deal-for-sgp|title=Speedway World Championships.|access-date=May 30, 2015|archive-date=May 31, 2015|archive-url=https://web.archive.org/web/20150531012831/http://www.speedwaygp.com/news/article/1110/monster-deal-for-sgp|url-status=usurped}}</ref> and also supports several riders.

Monster has sponsored motocross riders such as [[Jeremy McGrath]], [[Chad Reed]], [[Ryan Villopoto]], [[Nate Adams]], [[Taka Higashino]] and [[Ricky Carmichael]]. The brand sponsors the Kawasaki,<ref>{{Cite web|url=http://www.kawasaki.com/Racing_motocrossracing/MPCTeamFacts.aspx|title=Team facts|year=2009|publisher=[[Kawasaki Heavy Industries|Kawasaki]]|access-date=July 16, 2009|url-status=dead|archive-url=https://web.archive.org/web/20100420062334/http://www.kawasaki.com/Racing_MotocrossRacing/MPCTeamFacts.aspx|archive-date=April 20, 2010}}</ref> and Yamaha motocross factory teams. In 2016, the firm has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing. During this time, Monster Energy served as a title sponsor for the Star Racing Yamaha team, which also took over the 450 program from Factory Yamaha in 2021. They have gone on to win the [[2021 AMA Pro Motocross Championship]] with [[Dylan Ferrandis]], and the 2022 [[AMA Supercross]] and [[AMA Pro Motocross]] Championships with [[Eli Tomac]].

The brand also is the main sponsor of the [[Honda Racing Corporation|Honda]] and [[Hero MotoCorp|Hero]] factory teams in the [[FIM Cross-Country Rallies World Championship]] and later the [[World Rally-Raid Championship]] since 2016 and 2023 respectively.

{| class="wikitable"
|+ Current motorcycle racing sponsorships
!Series
!Type
!Driver
!Number
!Team
|-
| rowspan="6" |[[MotoGP]]
| rowspan="6" |[[Motorcycle road racing]]
|[[Francesco Bagnaia]]
|1
| rowspan="2" |[[Ducati Corse|Ducati]]
|-
|[[Enea Bastianini]]
|23
|-
|[[Marco Bezzecchi]]
|72
| rowspan="2" |[[VR46 Racing Team|VR46]]
|-
|[[Fabio Di Giannantonio]]
|49
|-
|[[Fabio Quartararo]]
|20
| rowspan="2" |[[Monster Energy Yamaha MotoGP Team|Yamaha]]
|-
|[[Álex Rins]]
|42
|-
| rowspan="10" |[[World Rally-Raid Championship]]
| rowspan="10" |[[Rally raid]]
|[[Ricky Brabec]]
|9
| rowspan="6" |[[Honda Racing Corporation|Honda]]
|-
|[[Juan Ignacio Cornejo]]
|11
|-
|[[Skyler Howes]]
|10
|-
|[[Pablo Quintanilla]]
|7
|-
|[[Tosha Schareina]]
|68
|-
|[[Adrien Van Beveren]]
|42
|-
|[[Joan Barreda]]
|88
| rowspan="4" |[[Hero MotoCorp|Hero]]
|-
|[[Ross Branch (motorcyclist)|Ross Branch]]
|46
|-
|[[Sebastian Bühler]]
|14
|-
|[[Joaquim Rodrigues (motorcyclist)|Joaquim Rodrigues]]
|27
|-
| rowspan="5" |[[Speedway Grand Prix]]
| rowspan="5" |[[Motorcycle speedway]]
|[[Dan Bewley]]
|99
| rowspan="5" |n/a
|-
|[[Patryk Dudek]]
|16
|-
|[[Jack Holder]]
|25
|-
|[[Fredrik Lindgren (speedway rider)|Fredrik Lindgren]]
|66
|-
|[[Tai Woffinden]]
|108
|-
|}

===Horse racing===
In June 2015, Monster agreed to a sponsorship deal with [[Zayat Stables]] to sponsor the race horse {{Not a typo|[[American Pharoah]]}}, rumored to be the largest single-horse advertising sponsorship to-date. The deal allows the product's logo to be used on the [[horse blanket#other designs|horse sheets]], on jockey [[Victor Espinoza]]'s shirt and boots, as well as caps and other gear worn by people around the horse.<ref name="Rovell3June">{{Cite web|last1=Rovell|first1=Darren|title=American Pharoah owners agree to landmark marketing deal|url=https://www.espn.com/horse-racing/story/_/id/13002289/american-pharoah-owners-agree-one-largest-single-horse-sponsorship-deals-history|website=ESPN|access-date=June 4, 2015|date=June 3, 2015|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825230138/http://www.espn.com/horse-racing/story/_/id/13002289/american-pharoah-owners-agree-one-largest-single-horse-sponsorship-deals-history|url-status=live}}</ref>

===Esports===
Monster Energy also sponsors several individuals in the [[esports]] community, as well as esports associations. The company broke into esports with their sponsorship of [[Evil Geniuses]], one of the premiere North American multi-game organizations.<ref>{{Cite web|url=http://www.evilgeniuses.net/|title=Evil Geniuses|access-date=May 30, 2015|archive-date=May 31, 2015|archive-url=https://web.archive.org/web/20150531011811/http://www.evilgeniuses.net/|url-status=live}}</ref> Monster Energy is affiliated with esports in North America, Asia, Europe, and Australia.<ref name="mindfreak" /> Some of the organizations and individuals they support or have supported include the Australian organization "MindFreak",<ref name="mindfreak">{{Cite web|url=https://esportsinsider.com/2018/08/mindfreak-monster-energy-sponsorship/|title=Mindfreak announces sponsorship from Monster Energy|date=August 14, 2018|website=ESports Insider|first=Adam|last=Fitch|access-date=March 8, 2019|archive-date=August 11, 2020|archive-url=https://web.archive.org/web/20200811193552/https://esportsinsider.com/2018/08/mindfreak-monster-energy-sponsorship/|url-status=live}}</ref> [[Paris Saint-Germain eSports]],<ref>{{Cite web|url=https://esports-marketing-blog.com/psg-esports-signs-one-year-partnership-with-monster-energy/|title=SG eSports Signs One-Year Partnership with Monster Energy|website=ESports Marketing Blog|date=August 10, 2018|access-date=March 8, 2019|archive-date=April 14, 2019|archive-url=https://web.archive.org/web/20190414131138/http://esports-marketing-blog.com/psg-esports-signs-one-year-partnership-with-monster-energy/|url-status=live}}</ref> and the streamer [[TimTheTatman]].<ref>{{Cite web| url=https://www.monsterenergy.cn/news/new-year-new-additions-to-the-monster-family| title=New Year, New Additions to the Monster Family!| website=Monster Energy| date=December 29, 2016| access-date=March 8, 2019| archive-date=April 22, 2019| archive-url=https://web.archive.org/web/20190422152543/https://www.monsterenergy.cn/news/new-year-new-additions-to-the-monster-family| url-status=dead}}</ref>

==Corporate==
===Trademark protection and lawsuits===
====As plaintiff====
Monster Beverage Corporation has been criticized for its policy of [[Trademark troll|indiscriminately suing companies and/or brands]] that use the word ''[[:wikt:monster|monster]]'', the letter ''[[:wikt:M|M]]'', or the word ''[[:wikt:beast|beast]]'' in their marketing for trademark infringement, despite such trademarks being generally dissimilar or distinguishable from Monster's. The words ''monster'' and ''beast'' have existed in the [[English language]] since the 13th century,<ref>{{Dictionary.com|monster|accessdate=April 25, 2023}}</ref><ref>{{Dictionary.com|beast|accessdate=April 25, 2023}}</ref> with the [[Latin letter]] ''[[M]]'' tracing back to the 7th century BC. By 2019, the company has initiated over a thousand trademark cases that have been reviewed by the [[US court system]] or [[US Patent and Trademark Office]]'s (USPTO) [[Trademark Trial and Appeal Board]],<ref name="Yarrow"/> making them a [[poster child]] for "trademark bullying" which the [[USPTO]] defines as "a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow."<ref name="Yarrow"/><ref name="uspto">{{cite web |last1=United States Department of Commerce |title=Report to Congress: Trademark Litigation Tactics and Federal Government Services to Protect Trademarks and Prevent Counterfeiting |url=https://www.uspto.gov/sites/default/files/trademarks/notices/TrademarkLitigationStudy.pdf |access-date=October 30, 2019 |author1-link=United States Department of Commerce |archive-date=July 23, 2020 |archive-url=https://web.archive.org/web/20200723152742/https://www.uspto.gov/sites/default/files/trademarks/notices/TrademarkLitigationStudy.pdf |url-status=live }}</ref>

Examples of such lawsuits include the 2009 ones against Bevreview.com, a beverage review site that published an unfavorable review of the Monster Energy drink,<ref>{{cite web|url=http://consumerist.com/2009/10/monster-energy-trains-legal-guns-on-beverage-review-website.html|title=Monster Energy Trains Legal Guns On Beverage Review Website|website=Consumerist.com|date=October 16, 2009|access-date=July 18, 2012|archive-date=January 13, 2012|archive-url=https://web.archive.org/web/20120113234544/http://consumerist.com/2009/10/monster-energy-trains-legal-guns-on-beverage-review-website.html|url-status=live}}</ref> [[Rock Art Brewery]] from [[Vermont]] that marketed a beer named "Vermonster",<ref name="Grinvald">{{cite news |last1=Grinvald |first1=Leah Chan |title=Shaming Trademark Bullies |url=http://wisconsinlawreview.org/wp-content/uploads/2011/07/02-Grinvald.pdf |access-date=October 30, 2019 |publisher=[[Wisconsin Law Review]] |date=2011 |page=625 |archive-date=October 30, 2019 |archive-url=https://web.archive.org/web/20191030041220/http://wisconsinlawreview.org/wp-content/uploads/2011/07/02-Grinvald.pdf |url-status=live }}</ref> and the aquarium hobbyist site MonsterFishKeepers.com in 2012.<ref>{{cite web|url=http://consumerist.com/2012/07/monster-energy-assumes-consumers-cant-distinguish-energy-drinks-from-fish-tanks.html|title=Monster Energy Assumes Consumers Can't Distinguish Energy Drinks From Fish Tanks|website=Consumerist.com|date=July 17, 2012|access-date=July 18, 2012|archive-date=January 19, 2013|archive-url=https://archive.today/20130119171637/http://consumerist.com/2012/07/monster-energy-assumes-consumers-cant-distinguish-energy-drinks-from-fish-tanks.html|url-status=live}}</ref> The "Vermonster" case was even brought up by Senator [[Patrick Leahy]] in a study of problematic trademark litigation tactics.<ref name=uspto/> Monster Beverage dropped the lawsuit against the microbrewery due to the adverse publicity the lawsuit generated.<ref>{{cite web|url=http://www.techdirt.com/articles/20091023/0448336651.shtml|title=Monster Energy Drink Backs Down Due To Public Pressure; Vermonster Beer Lives On|website=Techdirt.com|date=October 23, 2009|access-date=July 18, 2012|archive-date=July 23, 2012|archive-url=https://web.archive.org/web/20120723020126/http://www.techdirt.com/articles/20091023/0448336651.shtml|url-status=live}}</ref>

In a four year case from 2015 to 2019, Monster sued [[Maple Leaf Sports & Entertainment]] (MLSE), the parent of the [[Toronto Raptors]], and the [[NBA]]. MLSE and NBA had applied to register the Raptor's logo Raptors, a basketball with three diagonal claw gashes, for various goods and services.<ref>{{Cite news |date=2019-06-11 |title=Monster Energy drink claims Raptors logo too similar to its own |url=https://www.cbc.ca/news/business/monster-energy-logo-raptors-1.5170382 |access-date=2024-08-18 |work=The Canadian Press |archive-date=May 10, 2024 |archive-url=https://web.archive.org/web/20240510204101/https://www.cbc.ca/news/business/monster-energy-logo-raptors-1.5170382 |url-status=live }}</ref> The Trademark Trial and Appeal Board dismissed Monster's claim.<ref>{{Cite web |title=TTAB Dismisses Opposition Against Toronto Raptors Logo |url=https://natlawreview.com/article/ttab-trims-monster-s-claws-dismissing-opposition-against-toronto-raptors-logo |access-date=2024-08-18 |website=natlawreview.com |language=en |archive-date=May 10, 2024 |archive-url=https://web.archive.org/web/20240510204101/https://natlawreview.com/article/ttab-trims-monster-s-claws-dismissing-opposition-against-toronto-raptors-logo |url-status=live }}</ref>

In March 2016, Monster filed a lawsuit to revoke the company trademark of Thunder Beast LLC of Washington, D.C.,<ref>{{Cite web|url=http://www.drinkthunderbeast.com/|title=Thunder Beast Root Beer|website=Drinkthunderbeast.com|access-date=May 2, 2016|archive-date=May 5, 2016|archive-url=https://web.archive.org/web/20160505005243/http://www.drinkthunderbeast.com/|url-status=live}}</ref><ref name="Yarrow">{{cite news |last1=Yarrow |first1=Andrew L. |title=A D.C. root beer company, an energy drink behemoth and an ugly trademark fight |url=https://www.washingtonpost.com/lifestyle/magazine/a-dc-root-beer-company-an-energy-drink-behemoth-and-an-ugly-trademark-fight/2019/10/21/5f2b190c-e156-11e9-8dc8-498eabc129a0_story.html |access-date=October 30, 2019 |work=[[Washington Post Magazine]] |date=October 21, 2019 |language=en |archive-date=October 30, 2019 |archive-url=https://web.archive.org/web/20191030041218/https://www.washingtonpost.com/lifestyle/magazine/a-dc-root-beer-company-an-energy-drink-behemoth-and-an-ugly-trademark-fight/2019/10/21/5f2b190c-e156-11e9-8dc8-498eabc129a0_story.html |url-status=live }}</ref> a small [[root beer]] brewery, insisting the use of "beast" in the company name encroached on Monster's trademark slogan, "Unleash the Beast".<ref>{{Cite web|url=https://www.energydrinkslawsuit.com/monster-energy-worlds-biggest-bully/|title=Monster Energy: The World's Biggest Bully When It Comes to Small Businesses|date=March 23, 2016|website=EnergyDrinksLawsuit.com|language=en-US|access-date=May 2, 2016|archive-date=June 3, 2016|archive-url=https://web.archive.org/web/20160603174659/https://www.energydrinkslawsuit.com/monster-energy-worlds-biggest-bully/|url-status=dead}}</ref> The owner of Thunder Beast, Stephen Norberg, was fighting Monster's lawsuit as of 2019.<ref name="Yarrow"/>

In August 2018, Monsta Pizza of Wendover in Buckinghamshire, United Kingdom, fought a claim brought by Monster Energy in the intellectual property office. The claim was that the pizza firm could be mistaken for Monster Energy, leaving customers confused. The pizza firm won a landmark ruling against Monster Energy, when the court decided there would be no case of misrepresentation.<ref>{{Cite news|url=https://www.bbc.com/news/uk-england-beds-bucks-herts-45357403|title=Pizza firm wins trademark row ruling|date=August 30, 2018|access-date=June 18, 2019|language=en-GB|archive-date=April 21, 2019|archive-url=https://web.archive.org/web/20190421154823/https://www.bbc.com/news/uk-england-beds-bucks-herts-45357403|url-status=live}}</ref> In fact, Monster Energy loses many of their lawsuits, however as with other cases of "trademark bullying" the main goal of the lawsuit seem to be bankrupting the opposition at which they are quite successful.<ref name="Geigner">{{cite news |last1=Geigner |first1=Timothy |title=Monster Energy Loses Trademark Opposition Against UK Drink Company, But May Have Bullied It To Death Anyway |url=https://www.techdirt.com/articles/20181130/08501541139/monster-energy-loses-trademark-opposition-against-uk-drink-company-may-have-bullied-it-to-death-anyway.shtml |access-date=October 30, 2019 |work=Techdirt |date=December 4, 2018 |archive-date=October 30, 2019 |archive-url=https://web.archive.org/web/20191030041216/https://www.techdirt.com/articles/20181130/08501541139/monster-energy-loses-trademark-opposition-against-uk-drink-company-may-have-bullied-it-to-death-anyway.shtml |url-status=live }}</ref><ref name="Yarrow"/>

In April 2023, Monster Beverage Corporation sued independent videogame developer Glowstick Entertainment for their horror [[Party game#Video games|party game]] ''Dark Deception: Monsters and Mortals''. Apparently to Monster Beverage, the use of "Monster" in the title of the game and their green and black logo make it "very confusing" because of the similarities between the two. Glowstick Entertainment's head creator, Vincent Livings, had decided to fight it in court and has since won the case. Additionally later that month, it was discovered that over 100 trademark complaints had been filed in Japan, including complaints against the ''[[Pokémon]]'' (1996–), ''[[Monster Hunter]]'' (2004–), and ''[[Monster Musume]]'' (2012–) franchises, the first of which predates the Monster Energy brand by over half a decade.<ref>{{Cite news |first=Christian |last=Hoffer |work=Comicbook |date=April 7, 2023 |url=https://comicbook.com/gaming/news/monster-energy-drink-pokemon-monster-hunter-trademark/ |title=Monster Energy Has Filed Trademark Complaints Against Pokemon and Monster Hunter Over Use of Word 'Monster' |access-date=April 8, 2023 |archive-date=September 25, 2024 |archive-url=https://web.archive.org/web/20240925145243/https://comicbook.com/gaming/news/monster-energy-drink-pokemon-monster-hunter-trademark/ |url-status=live }}</ref><ref>{{Cite news |first=Hideaki |last=Fujiwara |work=Automaton |language=ja |date=April 6, 2023 |url=https://automaton-media.com/articles/newsjp/20230406-243229/ |title=「モンスターエナジー」権利元、過去に『ポケモン』や『モンスターハンター』などの商標登録異議を大量に申し立てていた |access-date=April 8, 2023 |archive-date=April 8, 2023 |archive-url=https://web.archive.org/web/20230408045831/https://automaton-media.com/articles/newsjp/20230406-243229/ |url-status=live }}</ref><ref>{{cite news |last=Harding |first=Daryl |date=April 10, 2023 |title=Monster Energy Takes on Pokémon, Monster Musume's Trademarks in Japan, It Wasn't Very Effective |url=https://www.crunchyroll.com/anime-news/2023/04/10-1/monster-energy-takes-on-pokmon-monster-musumes-trademark-in-japan-it-wasnt-very-effective |work=[[Crunchyroll News]] |access-date=April 25, 2023 |archive-date=April 25, 2023 |archive-url=https://web.archive.org/web/20230425194005/https://www.crunchyroll.com/anime-news/2023/04/10-1/monster-energy-takes-on-pokmon-monster-musumes-trademark-in-japan-it-wasnt-very-effective |url-status=live }}</ref><ref>{{cite news |last=Fujiwara |first=Hideaki |date=April 6, 2023 |title=「モンスターエナジー」権利元、過去に『ポケモン』や『モンスターハンター』などの商標登録異議を大量に申し立てていた |trans-title="Monster Energy" rights holder had filed a large number of trademark objections in the past, including "Pokemon" and "Monster Hunter" |url=https://automaton-media.com/articles/newsjp/20230406-243229/ |language=Japanese |work=Automaton Media |access-date=April 25, 2023 |archive-date=April 13, 2023 |archive-url=https://web.archive.org/web/20230413111604/https://automaton-media.com/articles/newsjp/20230406-243229/ |url-status=live }}</ref>

====As defendant====
Monster Energy has occasionally been on the other side of copyright infringement lawsuits. For example, in August 2012, the [[Beastie Boys]] filed a lawsuit against the company for copyright infringement over Monster's use of their music played by [[Z-Trip]] in an online campaign.<ref>{{cite news|last=Bennett|first=Saraha|date=August 12, 2012|title=Beastie Boys Sue Energy Drink Company for Using Their Music|work=Vulture|url=http://www.vulture.com/2012/08/beastie-boys-sue-to-keep-their-music-out-of-ads.html|access-date=August 14, 2012|archive-date=August 14, 2012|archive-url=https://web.archive.org/web/20120814010156/http://www.vulture.com/2012/08/beastie-boys-sue-to-keep-their-music-out-of-ads.html|url-status=live}}</ref> In 2014, a jury found Monster Beverage Corporation had infringed on Beastie Boys' copyright by using songs without permission, and owed the group $1.7 million.<ref>{{cite news|url=http://www.bevnet.com/news/2015/beastie-boys-awarded-668000-in-legal-fees-in-monster-copyright-case/|title=Beastie Boys Awarded $668,000 in Legal Fees in Monster Copyright Case|last=Martinez-Belkin|first=Neil|date=June 17, 2015|publisher=Bevnet|access-date=June 18, 2015|archive-date=June 18, 2015|archive-url=https://web.archive.org/web/20150618052255/http://www.bevnet.com/news/2015/beastie-boys-awarded-668000-in-legal-fees-in-monster-copyright-case|url-status=live}}</ref><ref>{{Cite journal|last1=Chegwidden|first1=W. R.|last2=Watts|first2=D. C.|date=November 20, 1975|title=Kinetic studies and effects of anions on creatine phosphokinase from skeletal muscle of rhesus monkey (Macaca mulatta)|journal=Biochimica et Biophysica Acta (BBA) - Enzymology|url=https://pubmed.ncbi.nlm.nih.gov/77|volume=410|issue=1|pages=99–114|doi=10.1016/0005-2744(75)90210-7|issn=0006-3002|pmid=77|access-date=October 20, 2020|archive-date=September 25, 2024|archive-url=https://web.archive.org/web/20240925145244/https://pubmed.ncbi.nlm.nih.gov/77/|url-status=live}}</ref>

==In popular culture==
[[Christine Weick]], an American [[Christianity|Christian]] activist and author, created a video that argued that Monster Energy sports drinks are associated with [[Satan]]. The November 2014 video was published on YouTube, garnering over 14 million views as of 2024.<ref name="carman">{{cite news |last1=Carman |first1=Tim |title=The woman who claims Monster Energy drinks are a tool of the devil is back, just in time for Halloween |url=https://www.washingtonpost.com/news/voraciously/wp/2018/10/23/the-woman-who-claims-monster-energy-drinks-are-a-tool-of-the-devil-is-back-just-in-time-for-halloween |newspaper=[[The Washington Post]] |date=October 23, 2018 |access-date=November 19, 2018 |archive-date=November 25, 2018 |archive-url=https://web.archive.org/web/20181125074049/https://www.washingtonpost.com/news/voraciously/wp/2018/10/23/the-woman-who-claims-monster-energy-drinks-are-a-tool-of-the-devil-is-back-just-in-time-for-halloween/ |url-status=live }}</ref><ref>{{cite web |url=http://abc7.com/religion/video-monster-energy-drinks-promote-satan-says-woman-in-viral-video/392023/ |title=Woman claims that Monster Energy drinks push a Satanic agenda |author=KABC-TV |publisher=[[KABC-TV]] |work=abc7.com |date=November 12, 2014 |access-date=January 30, 2015 |author-link=KABC-TV |archive-date=January 23, 2015 |archive-url=https://web.archive.org/web/20150123085545/http://abc7.com/religion/video-monster-energy-drinks-promote-satan-says-woman-in-viral-video/392023/ |url-status=live }}</ref><ref>{{Cite web|url=https://www.youtube.com/watch?v=bntfUA6TmLs&spfreload=10|title=Monster Energy Drinks Are the Work of Satan!!!|website=YouTube|date=November 9, 2014 |archive-url=https://web.archive.org/web/20160310064903/https://www.youtube.com/watch?v=bntfUA6TmLs&spfreload=10|archive-date=March 10, 2016|url-status=live}}</ref> The viral nature of the video got her an appearance on the Web Redemption segment of [[Comedy Central]]'s ''[[Tosh.0]]''.<ref>{{Citation|last=Comedy Central|title=Tosh.0 - Web Redemption - Monster Energy|date=March 4, 2015|url=https://www.youtube.com/watch?v=Hoe4--fd84E |archive-url=https://ghostarchive.org/varchive/youtube/20211213/Hoe4--fd84E |archive-date=December 13, 2021 |url-status=live|access-date=November 19, 2018 |via=YouTube}}{{cbignore}}</ref>

The energy drink also features prominently as [[product placement]] in the video game ''[[Death Stranding]]'' (2019), in which it restores stamina and can be consumed by the main character in his private room.<ref>{{Cite web |last=Campbell |first=Colin |date=November 14, 2019 |title=Death Stranding's product placement is an act of vandalism |url=https://www.polygon.com/2019/11/14/20955496/death-stranding-monster-energy-product-placement-kojima |access-date=April 21, 2023 |website=Polygon |language=en-US |archive-date=November 14, 2019 |archive-url=https://web.archive.org/web/20191114162436/https://www.polygon.com/2019/11/14/20955496/death-stranding-monster-energy-product-placement-kojima |url-status=live }}</ref><ref>{{Cite web |date=November 8, 2019 |title=What Does Monster Energy Drink Do? |url=https://www.ign.com/wikis/death-stranding/What_Does_Monster_Energy_Drink_Do%3F |access-date=April 21, 2023 |website=IGN |archive-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230421124556/https://www.ign.com/wikis/death-stranding/What_Does_Monster_Energy_Drink_Do%3F |url-status=live }}</ref>

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{Official website|http://www.monsterenergy.com/}}
{{Monster Beverage|state=autocollapse}}
{{Energy drinks}}
{{Monster Jam|state=collapsed}}
{{Authority control}}

[[Category:Energy drinks]]
[[Category:Products introduced in 2002]]
[[Category:Food and drink introduced in 2002]]
[[Category:Soft drinks]]
[[Category:American brands]]
[[Category:Drink brands]]