View source for Molson Canadian Rocks for Toronto

{{Short description|2003 benefit concert in Toronto}}
{{Infobox music festival
| name = Molson Canadian Rocks for Toronto
| image = Sarstock Rolling Stones August 2003.jpg
| image_size = 
| caption = 
| location = [[Downsview Park|Downsview Park, Toronto]], Ontario, Canada
| coordinates = {{Coord|43.4434|N|079.2756|W|region:CDA-ON_type:event|display=title,inline}}
| attendance = 450,000 to 500,000 people (estimate)<ref>{{Cite web| url=http://www.cbc.ca/news/background/sarsbenefit/| title=CBC News - Toronto Rocked| url-status=dead| archive-url=https://web.archive.org/web/20090727191619/http://www.cbc.ca/news/background/sarsbenefit/| archive-date=2009-07-27}}</ref>
| years_active = {{Start date and age|2003}}
| founders = {{flatlist|
* David Russell
* [[Jann Arden]]
* [[Dan Aykroyd]]
* [[Jim Belushi]]
* Justin Bomberg
}}
| dates = July 30, 2003
| genre = {{flatlist|
* [[Rock music|Rock]]
* [[Pop music|pop]]
* [[blues]]
}}
| website = {{IMDb title|qid=Q3532384|title=Toronto Rocks}}
}}

'''Molson Canadian Rocks for Toronto''', also known as '''SARSfest''' or '''SARSStock''', was a [[benefit concert|benefit rock concert]] that was held in [[Toronto]], [[Ontario]], Canada on July 30, 2003. An estimated 450,000 to 500,000 people attended the concert, making it is the largest outdoor ticketed event in Canadian history and one of the largest events in [[North America]]n history.<ref>{{Cite web| url=http://www.cbc.ca/news/background/sarsbenefit/| title=CBC News - Toronto Rocked| url-status=dead| archive-url=https://web.archive.org/web/20090727191619/http://www.cbc.ca/news/background/sarsbenefit/| archive-date=2009-07-27}}</ref><ref>{{Cite web |title=Remembering SARSfest, the concert that revived Toronto, 20 years later {{!}} Globalnews.ca |url=https://globalnews.ca/news/9865984/toronto-sarsfest-concert-remembering/ |access-date=2025-10-29 |website=Global News |language=en-US}}</ref>

==Overview==
[[Image:Sarstock stage Rolling Stones August 2003.jpg|thumb|The crowd at Molson Canadian Rocks for Toronto on July 30, 2003]]
The concert was organized in about a month, upon the suggestion of headliners [[the Rolling Stones]], who wanted to help revive Toronto's economy after the [[Severe acute respiratory syndrome|SARS]] outbreaks earlier in the year. The [[Rolling Stones]] have held tour rehearsals in Toronto on more than one occasion; Toronto was also the setting for [[Keith Richards#Public image and private life|Keith Richards's 1977 arrest and subsequent trial]]. When the Rolling Stones announced the concert, Toronto was still under a SARS warning from the [[World Health Organization]]. The publicity garnered by the SARS outbreak led to a downturn in Toronto's tourism industry, which the concert was intended to help revive.

Tickets for the concert went on sale on June 27, 2003 and cost $21.50 Canadian.<ref>{{cite web |title=Molson Mega-Concert To Feature The Rolling Stones, The Flaming Lips, AC/DC And Many More |url=http://www.chartattack.com/damn/2003/06/2403.cfm |url-status=dead |archive-url=https://web.archive.org/web/20030703083541/http://www.chartattack.com/damn/2003/06/2403.cfm |archive-date=2003-07-03 |access-date=February 4, 2019 |publisher=[[Chart Attack]]}}</ref> The Canadian portion of 150,000 tickets sold out almost immediately and set a single-day record for the Canadian arm of [[Ticketmaster]].<ref>{{cite web |title=Rush Joins SARS Benefit, Canadian Tix Sell Out |url=http://www.chartattack.com/damn/2003/06/3004.cfm |url-status=dead |archive-url=https://web.archive.org/web/20030810045107/http://www.chartattack.com/damn/2003/06/3004.cfm |archive-date=2003-08-10 |access-date=February 4, 2019 |publisher=[[Chart Attack]]}}</ref> Tickets were also available for purchase at [[Metro Inc.]] grocery stores in Ontario.

The concert was held at [[Downsview Park]] in northern Toronto, a former military base which also accommodated 800,000 people when [[Pope John Paul II]] visited the city in 2002. The concert was hosted by actor/singer [[Dan Aykroyd]], and vendors sold [[Alberta]] beef in support of the Canadian beef industry, which had recently suffered because of a case of [[mad cow disease]]. [[North York General Hospital]], which had been hit the hardest by the SARS outbreak in previous months, provided emergency on-site hospital services. The Toronto water department was initially supposed to provide free water by tapping the groundwater at the site, but were unable to do so due to health concerns. The [[Canadian Broadcasting Corporation]] (CBC) and cable music station [[MuchMoreMusic]] provided coverage of parts of the concert throughout the day, including the end of the Rolling Stones' set.

The concert opened in the afternoon with Have Love Will Travel Revue, including Aykroyd and [[James Belushi]], [[Sam Roberts (singer-songwriter)|Sam Roberts]], [[Kathleen Edwards]], [[La Chicane]], [[The Tea Party (band)|the Tea Party]], and [[the Flaming Lips]] who invited artists from backstage to dance on stage with them dressed in fuzzy animal costumes, [[Sass Jordan]], [[the Isley Brothers]], and [[Blue Rodeo]]. Each band performed for 15–20 minutes. The second part of the concert began later in the afternoon and lasted into the night and featured [[Justin Timberlake]], [[the Guess Who]], [[Rush (band)|Rush]], [[AC/DC]], and the Rolling Stones, who performed a 90-minute set to end the concert.

Justin Timberlake [[rockism and poptimism|was booed by the crowd]], which was anticipating the harder-rocking second half of the concert. Throughout his performance, [[Bottling (concert abuse)|he had to dodge launched projectiles of water bottles]], [[toilet paper]], muffins, and other items thrown by the audience.<ref>{{cite web |url=http://www.mtv.com/news/articles/1475073/timberlake-joins-stones-toronto.jhtml |archive-url=https://web.archive.org/web/20130331024442/http://www.mtv.com/news/articles/1475073/timberlake-joins-stones-toronto.jhtml |url-status=dead |archive-date=March 31, 2013 |title=Justin Timberlake Joins Stones At Toronto Benefit, Gets Pelted With Garbage |last=Rashbaum |first=Alyssa |publisher=[[MTV]] |date=July 31, 2003|access-date = 2012-04-29}}</ref> He later returned to duet with [[Mick Jagger]] on "[[Miss You (Rolling Stones song)|Miss You]]" and also for Justin Timberlake's "[[Cry Me a River (Justin Timberlake song)|Cry Me a River]]". When some fans continued to throw bottles at Timberlake, the crowd was harangued by a visibly angry [[Keith Richards]].

Rush was the last band to be added to the lineup. According to drummer [[Neil Peart]], "When we were first asked to play Molson Canadian Rocks For Toronto, it seemed impossible to say yes. We had been off the road for 8 months, our gear was in the warehouse, most of our crew was out on other tours, and even we were all over the place - Geddy with his family in France, Alex working in the studio mixing our Rio de Janeiro show, and me on my motorcycle in the California mountains. However, when we thought about everything Toronto meant to our lives, to our work and play, our homes and families and friends, it seemed impossible to say no!" <ref>{{cite web | url=http://news.2112.net/2003/07/toronto-sars-benefit-concert.html | title=Toronto SARS Benefit Concert }}</ref>

A documentary DVD entitled ''Toronto Rocks'' was released in 2004, showing highlights of the event.

==Lineup==
[[The Rolling Stones]], [[AC/DC]], [[Justin Timberlake]], [[the Flaming Lips]], [[Rush (band)|Rush]], [[the Guess Who]], [[Sam Roberts (singer-songwriter)|Sam Roberts]], [[Blue Rodeo]], [[the Isley Brothers]], [[Sass Jordan]], [[Sarah Harmer]], [[The Tea Party (band)|the Tea Party]], [[La Chicane]], [[Kathleen Edwards]], [[Jeff Healey]], [[the Blues Brothers]] ([[Dan Aykroyd]] and [[Jim Belushi]])

== See also ==
{{Portal|Rock music}} 
*[[List of historic rock festivals]] 
*[[Harbour Fest|Hong Kong Harbour Fest]], a similar event held in Hong Kong to revive the economy after SARS.

== References ==
{{reflist}}

==External links==
{{Commons category|Molson Canadian Rocks for Toronto}}
*[https://web.archive.org/web/20090727191619/http://www.cbc.ca/news/background/sarsbenefit/ CBC Coverage]
*{{IMDb title|qid=Q3532384|title=Toronto Rocks}}

{{SARS}}
{{Rock festivals}}
{{The Rolling Stones}}

[[Category:Music festivals established in 2003]]
[[Category:2003 in Canadian music]]
[[Category:Music festivals in Toronto]]
[[Category:Rock festivals in Canada]]
[[Category:Benefit concerts]]
<!-- Please do not remove the 3 primary film categories -Year, Country, Language -->
[[Category:2003 television films]]
[[Category:2003 films]]
[[Category:2004 video albums]]
[[Category:Canadian documentary television films]]
[[Category:English-language Canadian films]]
<!-- end of primary film categories -->
[[Category:Documentary films about rock music and musicians]]
[[Category:2003 in Toronto]]
[[Category:2002–2004 SARS outbreak]]
[[Category:Live video albums]]
[[Category:The Rolling Stones video albums]]
[[Category:2004 Canadian films]]