View source for Matching funds

{{Short description|Donation based on others' donations}}
{{For|the contributions to retirement plans in the United States|Employer matching program}}
{{Globalize|article|USA|2name=the United States|date=May 2016}}
'''Matching funds''' are funds that are set to be paid in proportion to funds available from other sources.  Matching fund payments usually arise in situations of charity or [[Public interest|public good]]. The terms [[cost sharing]], in-kind, and matching can be used interchangeably but refer to different types of donations.<ref>{{cite web|url=https://doublethedonation.com/tips/corporate-giving-programs/ |title=Overview of Corporate Giving Programs |access-date=2021-03-13}}</ref>

== Concept ==
In philanthropic giving, foundations and corporations often give money to non-profit entities in the form of a '''matching gift'''.<ref>{{cite web|url=https://www.crowd101.com/essential-questions-about-corporate-matching-gifts/|title=11 Essential Questions About Corporate Matching Gifts|last=Crowd101|date=September 2020 }}</ref> Corporate matches often take the form of employee matching gifts, which means that if an employee donates to a nonprofit, the employee's corporation will donate money to the same nonprofit according to a predetermined match ratio (usually 1:1). For foundations, a matching gift is a grant made directly to a nonprofit on the condition that the nonprofit raises a set quantity of money before the grant is bestowed. 

The benefit of foundation matching grants is that they provide greater incentive leverage when a nonprofit is fundraising from its constituency. If a foundation approves a 1:1 matching grant, donors know that their dollars will be doubled. On the other side, foundations who give matching grants receive assurance of the nonprofit's capacity to raise adequate funds.

Some companies facilitate the process, allowing employers to match the gifts of more than 18 million individual employees across the United States.<ref>{{cite web|title=5 Matching Gift Stats That All Fundraisers Should Know|date=26 May 2020 |url=https://blog.raisedonors.com/5-matching-gift-stats-that-all-fundraisers-should-know/}}</ref> A matching gift, typically a one-time charitable gift made by an employee and matched by the employer, should not be confused with an [[employer matching program]], which has to do with the employee's [[401(k)]] plan and [[retirement]].

== History ==
Dr. [[Booker T. Washington]], a famous [[African-American]] [[educator]], had a long-time friendship with [[millionaire]] [[industrialist]] [[Henry H. Rogers]], who provided him with substantial amounts of money to be applied for the betterment and education of black Americans in the late 19th and early 20th centuries.

Washington wrote that Rogers had encouraged projects with at least partial matching funds so that two ends were accomplished: 
# The gifts would help fund even greater work. 
# Recipients would have a stake in knowing that they were helping themselves by their own hard work and sacrifice.

[[Julius Rosenwald]] and the [[Rosenwald Fund]] continued and expanded the work, eventually funding over 5,000 [[Rosenwald School]]s between 1912 and 1932. During that time, over US$4.6 million additional dollars were contributed by [[Black people|blacks]] in the communities to respond to the challenge thus presented.

In 1954, the General Electric Foundation created the Corporate Alumni Program to match donations to the colleges and universities from which its employees had graduated.  This eventually broadened to other charities. The foundation is one of the most generous, with a $5,000 match per employee per year, totaling more than $18 million in 2019. <ref>{{cite web|url=https://www.ge.com/sustainability/philanthropy#matchinggifts|title=Matching Gifts - GE Foundation}}</ref>

== Countries ==

=== United States ===
In 2019, corporations donated $21 billion to nonprofit organizations. This was a 13.4% increase over 2018 corporate giving levels. In 2021, over 65% of Fortune 500 companies offered an employee matching gift program with an estimated $2-3 billion donate through these programs each year.<ref>{{cite web|url=https://doublethedonation.com/tips/matching-grant-resources/matching-gift-statistics/|title=Corporate Giving & Matching Gift Statistics (Updated 2021)}}</ref>

=== Canada ===
In Canada, corporate donate an estimated $3 billion to nonprofit organizations per year through corporate sponsorships, donations, and grants. <ref>{{cite web|url=http://sectorsource.ca/managing-organization/fundraising/corporate-giving|title=Corporate Giving - Canada}}</ref> Matching funds from corporations are available to more than 480,000 individuals in Canada who work for Canada's largest companies like Royal Bank of Canada, Deluxe Canada, and Sun Life Financial.<ref>{{cite web|url=https://360matchpro.com/canada-matching-gifts/|title=Canada Matching Gifts|date=3 August 2020 }}</ref>

=== United Kingdom ===
In the UK, a not-for-profit organisation, [[the Big Give]], have used match funding to raise over £160m for thousands of different charitable projects. The match funding is provided by a network of philanthropists and funders, called 'Champions'. Research commissioned by the Big Give shows that more people give when donations are matched (84% of surveyed respondents said they would be more likely to give if donation was matched) and people give more (one in three donors said they would give more than they usually would if do).<ref>{{Cite web|url=https://cdn.thebiggive.org.uk/static/docs/A-Great+Match-EVersion.pdf|title=A Great Match|website=www.theBigGive.org.uk}}</ref>

==Government projects==
In the United States, many projects in the various states and communities are partially funded with federal grants with a requirement for matching funds. For example, the [[Interstate Highway System]] was primarily built with a mix of 90% FHWA funds from the Highway Trust Fund and 10% matching state DOT funds. In some cases, borrowed money may be used to meet criteria for a matching grant; the $550 million Canadian federal government investment to connect a [[Detroit River International Crossing]] to [[Interstate 75 in Michigan]] qualified the state for US$2 billion in US federal matching grants that could rebuild other [[Michigan]] highways even though the Canadian money was nominally a loan, to be repaid by tolls on the new bridge.<ref>{{cite news|title=Deal reached to build new bridge to Detroit|author=Dave Battagello|publisher=Windsor Star|url=http://www.canada.com/sports/Deal+reached+build+bridge+Detroit/6791295/story.html |date=June 15, 2012}}</ref>

==Government grants==
US federal matching grants have also funded historic preservation initiatives; a local historic property may be able to seek a 1:1 federal matching grant for specific capital projects, such as restoration of structures on the [[National Register of Historic Places]].<ref>{{cite web|title=Historic Preservation Grants|publisher=US [[National Park Service]]|url=https://www.nps.gov/subjects/historicpreservation/index.htm }}</ref>

==Political contributions==

=== Federal funds for presidential candidates (US) ===
In [[American politics]], the term refers to the money a [[president of the United States|presidential]] candidate is given by the [[federal government of the United States|federal government]] to match the money they have raised personally. Candidates can expect up to US$250 extra from public funds for each contribution from an individual they receive.<ref name="FECMatch">{{cite web|url=http://www.fec.gov/pages/brochures/pubfund.shtml |title=Public Funding of Presidential Elections |publisher=US Federal Election Commission |access-date=January 23, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20060222110433/http://www.cfinst.org/pr/111005.html |archive-date=February 22, 2006 }}</ref>

That usually applies to the two main parties; as in order for a candidate to gain the benefits of matching funds, they must raise $5,000 from 20 states during the primaries or have received 5% of the popular vote in the general election.<ref name="FECMatch"/> [[Pat Buchanan]], running as the [[Reform Party of the United States of America|Reform Party]] candidate in 2000, received matching funds despite winning only 0.4% of the vote.

The source of the funds comes from a $3 voluntary [[Presidential election campaign fund checkoff|checkoff]] on the [[US Income tax]] form. The program was established by the 1971 [[Federal Election Campaign Act]]. The law also "established overall spending limits for eligibility to receive matching funds, and provided for public funding of major party candidates in the general election for president".<ref name="auto">{{Cite web|title = Campaign Finance Regulation: Faulty Assumptions and Undemocratic Consequences|url = http://www.cato.org/pubs/pas/pa238.html|website = www.cato.org|access-date = 2015-12-07}}</ref>

The effect that these have on the candidates for presidential campaigns is to strengthen the role that the party plays in raising money.

Former New Mexico Governor [[Gary Johnson]], the [[Libertarian Party (United States)|Libertarian Party]] candidate for president, qualified for federal matching funds in the [[2012 US presidential election]].<ref>{{cite web |url=http://www.fec.gov/press/press2012/20120531_GJohnsonEligibility.shtml |title=20120531_GJohnsonEligibility |publisher=Fec.gov |date=2012-04-27 |access-date=2012-06-01 |url-status=dead |archive-url=https://web.archive.org/web/20120601010804/http://www.fec.gov/press/press2012/20120531_GJohnsonEligibility.shtml |archive-date=2012-06-01 }}</ref>

=== State funds for state and local candidates (US) ===
Prior to a 2011 Supreme Court decision, states like Arizona, Maine, New Mexico, North Carolina, and Wisconsin were using a system that distributed "additional funding to publicly financed candidates when they face big-spending opponents or opposition groups".<ref name=":0">{{Cite news|title = Supreme Court strikes Arizona's 'matching funds' for publicly financed candidates|url = https://www.washingtonpost.com/politics/supreme-court-strikes-arizona-system-of-matching-funds-to-publicly-financed-candidates/2011/06/26/AG92xenH_story.html|newspaper = The Washington Post|date = 2011-06-26|access-date = 2015-11-03|issn = 0190-8286|language = en-US|first = Robert|last = Barnes}}</ref> The combined cases, ''Arizona Free Enterprise Fund v. Bennett'' (2011) and ''[[McComish v. Bennett]]'' (2011), held that "the law impermissibly forces private candidates and independent political organizations to either restrain their spending or risk triggering matching funds to their publicly financed opponents".<ref name=":0" />

An alternative is a program like [[New York City]]'s public financing model: public funds are used to multiply the impact of small donors. The program is administered by the [[New York City Campaign Finance Board]], which has avoided partisan divisions.<ref>{{Cite web|url = https://www.brennancenter.org/sites/default/files/legacy/Small%20Donor%20Matching%20Funds-The%20NYC%20Election%20Experience.pdf|title = Small Donor Matching Funds: The NYC Election Experience|date = 2010|website = Brennan Center for Justice|publisher = New York University School of Law|last1 = Migally|first1 = Angela|last2 = Liss|first2 = Susan}}</ref> The programs work by making each contribution worth more than their current value, thereby increasing the proportional impact of the contribution.<ref name=":1">{{Cite web|title = Public Financing of Judicial Races Can Give Small Donors a Decisive Role|url = https://www.americanprogress.org/issues/civil-liberties/report/2012/12/12/47657/public-financing-of-judicial-races-can-give-small-donors-a-decisive-role/|website = name| date=12 December 2012 |access-date = 2015-11-03}}</ref> In New York City, for example, a $6-to-$1 program has resulted in "small dollar donors constitute the vast majority of spending in New York City elections, representing 73% of all contributions in 2013 and 80% specifically to City Council race".<ref>{{Cite web|title = New York City Partial-Public Matching Program: A Model of Successful Campaign Finance Reform|url = https://www.ced.org/blog/entry/new-york-city-partial-public-matching-program-a-model-of-successful-campaig|website = Committee for Economic Development of The Conference Board|access-date = 2015-11-03}}</ref> A report by the [[Brennan Center for Justice|Brennan Center]] found that "by pumping up the value of small contributions, the New York City system gives [candidates] an incentive to reach out to their own constituents rather than focusing all their attention on wealthy out-of-district donors, leading them to attract more diverse donors into the political process".<ref>{{Cite web|url = http://www.brennancenter.org/sites/default/files/legacy/publications/DonorDiversityReport_WEB.PDF|title = Donor Diversity Through Public Matching Funds|date = May 14, 2012|access-date = July 21, 2015|website = Brennan Center for Justice|publisher = New York University School of Law|last = Genn|first = Elisabeth}}</ref>

Programs of this type incentivize candidates to "fuse fundraising with voter outreach" and incentivize political engagement by communities that can afford only modest contributions. Candidates may then have more an incentive to reach out to their constituents rather than devoting their energy to financing their campaigns.<ref name=":1" /> The ''[[Election Law Journal]]'' found that matching funds through a multiplier has increased the proportional role of small donors as well as the number of small donors. The programs have also helped to shift the demographic and class profile of those who give. Finally, besides diluting the power of major givers, these programs led candidates to reach out and engage a more representative set of constituents during fundraising.<ref>{{Cite journal|url = http://www.cfinst.org/pdf/state/NYC-as-a-Model_ELJ_As-Published_March2012.pdf|title = Small Donors, Big Democracy: New York City's Matching Funds as a Model for the Nation and States|last = Malbin|first = Michael J.|date = 2012|journal = Election Law Journal|volume = 11|pages = 3–20|doi = 10.1089/elj.2010.0099|access-date = July 21, 2015}}</ref>

There is some dispute regarding the impact of matching funds programs like the one implemented in New York City. For example, "after implementing the public matching funds program in NYC, [the] most recent mayoral election of 2009 witnessed the lowest voter turnout it's had since the 1960s".<ref>{{Cite web|title = Benefits and Inequalities of Matching Funds - CFO - Compliance|url = http://www.cfo-compliance.com/benefits-and-inequalities-of-matching-funds/|website = CFO - Compliance|access-date = 2015-12-07|language = en-US}}</ref>

Others argue that the matching funds system benefits candidates with higher name recognition, especially if they are tied to a measure of popular support.<ref name="auto"/> Some have suggested that public funding actually has a negative effect on the perceptions the public has of the government, perhaps because public funding programs do not meet "the expectations set by reformers".<ref>{{Cite journal|title = What Does Research Say About Public Funding for Political Campaigns|last = Primo|first = David M.|date = August 2010|journal = Institute for Justice}}</ref>

=== Private matching of contributions ===
When campaigns say they will match political contributions, it is not clear how they can legally do that, given campaign contribution limits.<ref>{{Cite web |last=Piper|first=Jessica|date=2019-08-02|title=Campaigns say they'll match political contributions. It's not clear how they would do that |url=https://www.opensecrets.org/news/2019/08/political-contributions-campaigns-say-theyll-match/| publisher=[[OpenSecrets]]}}</ref> Matching does not show up on [[Federal Election Commission]] reports, because each individual donor is listed separately with only the total dollar amount given for the donor.<ref>{{Cite web|last=Pathé|first=Simone|date=October 2, 2017|title=Unlocking the Truth about 'Matching' Fundraising Emails|url=https://www.rollcall.com/2017/10/02/unlocking-the-truth-about-matching-fundraising-emails/|access-date=2020-07-21|website=Roll Call|language=en}}</ref> Campaign finance attorneys have said there is nothing in election law that prohibits campaigns from making false claims about their matching donor schemes.<ref>{{Cite web|last=Choma|first=Russ|date=August 15, 2019|title=Political campaigns are pitching donor-match programs that might not exist.|url=https://www.motherjones.com/politics/2019/08/political-campaigns-are-pitching-donor-match-programs-that-might-not-exist/|access-date=2020-07-21|website=Mother Jones|language=en-US}}</ref> Some experts have said that the claims of matching funds are outright lies.<ref>{{Cite magazine|last=Miller|first=Zeke J.|date=September 30, 2014|title=Here's how campaigns are lying to their supporters to raise money|url=https://time.com/3449595/2014-midterm-elections-fundraising/|access-date=2020-07-21|magazine=Time}}</ref> It is a "marketing gimmick", [[Richard L. Hasen|Richard Hasen]], an election law professor at the University of California-Irvine, said in 2013.<ref>{{Cite web|last=Levinthal|first=Dave|date=March 29, 2013|title=The anatomy of a misleading fundraising email|url=https://publicintegrity.org/politics/the-anatomy-of-a-misleading-fundraising-email/|access-date=2020-07-21|website=Center for Public Integrity|language=en-us}}</ref>

==See also==
* [[Corporate donations]]
* [[Payroll giving]]
* [[Volunteer grant]]

== References ==
{{reflist|30em}}

==External links==
*[https://web.archive.org/web/20120515233639/http://www.fec.gov/press/bkgnd/fund.shtml Presidential Election Campaign Fund (PECF)] information and [https://web.archive.org/web/20060222110433/http://www.cfinst.org/pr/111005.html Public Funding of Presidential Elections] brochure, [[Federal Election Commission]] website.
*[https://www.neh.gov/grants/manage/federal-matching-funds-guidelines Federal Matching Fund Guidelines]
*[http://news.bbc.co.uk/1/hi/in_depth/americas/2000/us_elections/glossary/e-f/652632.stm Federal Matching Funds] Explanation provided on BBC website.
* [https://www.stjude.org/get-involved/workplace-giving/matching-gifts.html Matching Gift Search]
* [https://recharity.ca/top-matching-gift-companies/ Large corporations with matching gift programs]

{{charity}}

[[Category:Charity in the United States]]
[[Category:Grants (money)]]
[[Category:Charity fundraising]]
[[Category:Giving]]
[[Category:Funds]]