View source for MTV Brand New

{{pp-sock|small=yes}}
{{More citations needed|date=September 2023}}{{About||the Italian program|MTV Brand New (Italian TV channel)|the Dutch program|MTV Brand New (Dutch TV channel)}}
{{Infobox television channel
| dummy parameter =
| name            = MTV Brand New
| logo_size       = 150px
| logo            = File:MTV_Brand_New.svg
| logo_alt        = MTV Brand New logo
| launch_date     = 14 September 2003 ([[Italy]])<br>1 August 2006 ([[Netherlands]])<br>1 February 2011 ([[Germany]])
| closed_date     = 10 January 2011 ([[Italy]])<br>1 February 2021 ([[Netherlands]])<br>6 January 2021 ([[Germany]])
| owner           = [[ViacomCBS Networks EMEAA]]
| headquarters    =
}}

'''MTV Brand New''' was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the [[Netherlands]], [[Germany]]. In [[Italy]], it was replaced by [[MTV Rocks (European TV channel)|MTV Rocks]] in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the [[Netherlands]] on 1 August 2006.<ref>{{cite web|url=http://www.volkskrant.nl/vk/nl/2694/Tech-Media/article/detail/824361/2006/07/25/MTV-komt-met-MTV-Brand-New.dhtml|title=MTV komt met MTV Brand New|date=July 25, 2006|publisher=[[de Volkskrant]]}}</ref> The [[German language|German]]-speaking version of the channel launched in [[Germany]], [[Austria]] and [[Switzerland]] on 1 February 2011.

MTV Brand New hosted a showcase at the [[Electric Ballroom]] from 2011 to 2018.<ref>{{multiref2|1={{Cite web|url=https://www.standard.co.uk/go/london/music/mtv-brand-new-2013-hits-town-for-live-showcases-8456247.html|title = MTV Brand New 2013 hits town for live showcases|date = 17 January 2013}}|2={{Cite web|url=https://www.mtv.co.uk/news/5xfbv2/sigala-brand-new-for-2017-showcase-gig|title = Sigala Announced to Headline Our Brand New for 2017 Showcase in London!}}|3={{Cite web|url=http://www.mtv.co.uk/brand-new-for-2011|title=Brand New for 2011}}|4={{Cite web|url=http://www.mtv.co.uk/brand-new-for-2018|title=Brand New for 2018}}|5={{Cite web|url=http://www.radiotimes.com/tv-programme/e/fkk2qf/sigala-live--mtv-brand-new-2017--03032017/|title=Sigala Live @ MTV Brand New 2017 (TV Series)}}|6={{Cite web|url=http://www.contactmusic.com/sigala/news/sigala-will-perform-at-the-mtv-brand-new-2017-awards_5541058|title = Sigala will perform at the MTV Brand New 2017 awards|date = 20 January 2017}}}}</ref>

MTV Brand New closed on January 10, 2011, in Italy, then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021.

==Concept==
MTV Brand New was derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the [[MTV Europe]], brand:neu on [[MTV Germany]] and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003.<ref>{{Cite web|url=http://mcdepk.com/mtvpartnership/downloads/mtv_global_fact_sheet.pdf|title=MTV Global Fact Sheet|access-date=October 1, 2012}}</ref> Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.

==Brand New Italia==
{{For|the Italian version of the channel|MTV Brand New (Italian TV channel)}}

==Brand New Netherland==
{{For|the Dutch version of the channel|MTV Brand New (Dutch TV channel)}}

==Brand: New Germany==
MTV Brand: New was a German Pay TV channel. The channel was announced by MTV Networks Germany at the end of 2010. The channel launched on 1 February 2011. The channel was based in [[Berlin]] and featured the best in music videos from newly established German and international acts. The channel had broadcast back-to-back new music videos, the channel had also feature chart shows such as MTV Superchart.<ref>{{cite web|url=http://www.digitalfernsehen.de/MTV-Brand-New-Musik-pur-ab-1-Februar-Start-bei-Entertain.48256.0.html|title=MTV Brand New: Musik pur ab 1. Februar - Start bei Entertain|date=January 16, 2011|publisher=DigitalFernsehen.de}}</ref> The channel ceased its broadcast and was replaced by MTV Hits on 6 January 2021.<ref>{{cite web |url=https://www.youtube.com/watch?v=bUdki5b2Kj8 |title=MTV Brand New (Germany) - Closedown / MTV Hits (Germany) - Launch (06/01/2021 - 06:00 AM CEST) |date=2021-01-06 |website=YouTube |access-date=2023-09-01}}</ref>{{Better source needed|date=September 2023}}

==Yearly poll==
Until the channels' closure, each January, MTV Brand New released a poll, listing the bands and singers that their viewers think would be the most successful during the coming year. Originally named "Spanking New", the poll was introduced in 2008, where the winners were UK band [[In Case of Fire]].<ref name="2008 Spanking New">{{Cite web|url=http://www.mtv.co.uk/news/in-case-of-fire/41133-unsigned-act-win-mtv-award |title=Unsigned Act Win MTV Award |date=January 29, 2008 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20200629230343/http://www.mtv.co.uk/news/in-case-of-fire/41133-unsigned-act-win-mtv-award |archive-date=June 29, 2020 |url-status=dead |access-date=February 10, 2013 }}</ref> Subsequent polls have been topped by acts such as [[Little Boots]], [[Justin Bieber]] and [[Conor Maynard]].
[[File:ICOFLeeds2009.JPG|thumb|upright|[[In Case of Fire]] topped the inaugural Spanking New poll in 2008.|alt=]]
[[File:Justin Bieber.jpg|thumb|upright|[[Justin Bieber]] topped the MTV Brand New Poll in 2010.|alt=]]
{|class="wikitable plainrowheaders sortable"
!scope=col|Year
!scope=col|Artist
!scope=col class=unsortable|Top five
!scope=col class=unsortable|Ref.
|-
!scope=row style="text-align:center;"|[[2008 in music|2008]]
|[[In Case of Fire]]
|{{smalldiv|
*2nd: [[Alphabeat]]
*3rd: [[One Night Only (band)|One Night Only]]
*4th: [[Joe Lean & The Jing Jang Jong]]
*5th: [[Black Kids]]
*6th: [[Bashy]]
*7th: [[Florence and the Machine]]
*8th: [[Daniel Merriweather]]
*9th: [[Palladium (British band)|Palladium]]
*10th: [[Foals (band)|Foals]]
}}
|align=center|<ref name="2008 Spanking New"/>
|-
!scope=row style="text-align:center;"|[[2009 in music|2009]]
|[[Little Boots]]
|{{smalldiv|
*2nd: [[Daniel Merriweather]]
*3rd: [[Julian Peretta]]
*4th: [[Lady Gaga]]
*5th: [[The Virgins]]
*6th: [[MC Rut]]
*7th: [[White Lies (band)|White Lies]]
*8th: [[Master Shortie]]
*9th: [[Kid Cudi]]
*10th: [[Dan Black]]
}}
|align=center|<ref>{{Cite web|url=http://www.mtv.co.uk/news/little-boots/93129-spanking-new-for-2009-winner |title=Spanking New 2009 Winner |date=February 18, 2009 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20121024022721/http://www.mtv.co.uk/news/little-boots/93129-spanking-new-for-2009-winner |archive-date=October 24, 2012 |url-status=dead |access-date=February 10, 2013 }}</ref>
|-
!scope=row style="text-align:center;"|[[2010 in music|2010]]
|{{Sortname|Justin|Bieber}}
|{{smalldiv|
*2nd: [[Ellie Goulding]]
*3rd: [[Owl City]]
*4th: [[Tinie Tempah]]
*5th: [[Ke$ha]]
*6th: [[Marina and the Diamonds]]
*7th: [[Drake (musician)|Drake]]
*8th: [[Rox (singer)|Rox]]
*9th: [[Delphic (band)|Delphic]]
*10th: [[The Drums]]
}}
|align=center|<ref>{{Cite web|url=http://www.mtv.co.uk/news/justin-bieber/176241-justin-bieber-wins-mtv-10for10 |title=Justin Bieber Wins MTV's 10 For 10 |date=February 1, 2010 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20121105050758/http://www.mtv.co.uk/news/justin-bieber/176241-justin-bieber-wins-mtv-10for10 |archive-date=November 5, 2012 |url-status=dead |access-date=February 10, 2013 }}</ref>
|-
!scope=row style="text-align:center;"|[[2011 in music|2011]]
|[[Mona (band)|Mona]]
|{{smalldiv|
*2nd: [[Jessie J]]
*3rd: [[Far East Movement]]
*4th: [[Willow Smith]]
*5th: [[Clare Maguire]]
}}
|align=center|<ref>{{Cite web|url=http://www.mtv.co.uk/news/brand-new-for-2011/256059-mona-win-mtvs-brand-new-for-2011-vote |title=Mona Win MTV's Brand New For 2011 Vote! |date=January 31, 2012 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20121117094534/http://www.mtv.co.uk/news/brand-new-for-2011/256059-mona-win-mtvs-brand-new-for-2011-vote |archive-date=November 17, 2012 |url-status=dead |access-date=February 10, 2013 }}</ref>
|-
!scope=row style="text-align:center;"|[[2012 in music|2012]]
|{{Sortname|Conor|Maynard}}
|{{smalldiv|
*2nd: [[King Charles (musician)|King Charles]]
*3rd: [[Lana Del Rey]]
*4th: [[Clement Marfo & The Frontline]]
*5th: [[Angel (British musician)|Angel]]
*6th: [[Delilah (musician)|Delilah]]
*7th: [[Charli XCX]]
*8th: [[Michael Kiwanuka]]
*9th: [[Lianne La Havas]]
*10th: [[Context (rapper)|Context]]
}}
|align=center|<ref>{{Cite web|url=http://www.mtv.co.uk/news/brand-new-for-2012/344686-conor-maynard-voted-brand-new-for-2012-winner |title=Conor Maynard Voted Brand New For 2012 Winner! |date=January 31, 2012 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20120629120243/http://www.mtv.co.uk/news/brand-new-for-2012/344686-conor-maynard-voted-brand-new-for-2012-winner |archive-date=June 29, 2012 |url-status=dead |access-date=February 10, 2013 }}</ref>
|-|-
!scope=row style="text-align:center;"|[[2013 in music|2013]]
|{{Sortname|Ebony|Day}}
|{{smalldiv|
*2nd: [[Gabrielle Aplin]]
*3rd: [[K Koke]]
*4th: [[Kodaline]]
*5th: [[The Rascals|Rascals]]
}}
|align=center|<ref>{{Cite web|url=http://www.mtv.co.uk/news/brand-new-for-2013/374337-ebony-day-wins-mtv-s-brand-new-for-2013 |title=Ebony Day Wins MTV's Brand New For 2013! |date=January 31, 2013 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20130204011801/http://www.mtv.co.uk/news/brand-new-for-2013/374337-ebony-day-wins-mtv-s-brand-new-for-2013 |archive-date=February 4, 2013 |url-status=dead |access-date=February 10, 2013 }}</ref>
|-
!scope=row style="text-align:center;"|[[2014 in music|2014]]
| [[The Vamps (British band)|The Vamps]]
|{{smalldiv|
*2nd: [[Eylar Fox]]
*3rd: [[Ella Eyre]]
*4th: [[Sam Smith]]
*5th: [[Royal Blood (band)|Royal Blood]]
*6th: [[George Ezra]]
*7th: [[Banks (singer)|Banks]]
*8th: [[Joel Compass]]
*9th: [[Kwabs]]
*10th: [[Marie Naffah]]
}}
|align=center|<ref>{{cite web|title=The Vamps Win MTV Brand New For 2014!|url=https://www.mtv.co.uk/news/zk11lp/the-vamps-win-mtv-brand-new-for-2014|website=MTV|access-date=3 December 2014}}</ref>
|-
!scope=row style="text-align:center;"|[[2013 in music|2015]]
| [[Krept & Konan]]
|{{smalldiv|
*2nd: [[Saint Raymond (musician)|Saint Raymond]]
*3rd: [[Melissa Steel]]
}}
|align=center|<ref>{{Cite web|url=https://www.mtv.co.uk/news/e6xg41/krept-konan-crowned-mtv-brand-new-for-2015-winners |title=Krept & Konan crowned MTV's Brand New winners For 2015 |date=February 2, 2015 |publisher=[[MTV]] |location=UK |archive-url=https://web.archive.org/web/20130204011801/http://www.mtv.co.uk/news/brand-new-for-2013/374337-ebony-day-wins-mtv-s-brand-new-for-2013 |archive-date=February 4, 2013 |url-status=live |access-date=September 28, 2015 }}</ref>
|}

==References==
{{reflist|30em}}

==External links==

{{Television in Germany}}
{{MTV Networks}}
{{MTV Networks Europe}}
{{Viacom}}

{{DEFAULTSORT:Mtv Brand New}}
[[Category:Television channels and stations established in 2003]]
[[Category:Television stations in Berlin]]
[[Category:MTV channels]]
[[Category:Television channels and stations disestablished in 2021]]
[[Category:Defunct television channels in Germany]]
[[Category:Defunct television channels in Italy]]
[[Category:Defunct television channels in the Netherlands]]


{{Europe-tv-station-stub}}