View source for Limca

{{Short description|Indian carbonated soft drink}}
{{More citations needed|date=March 2013}}
{{Infobox Beverage
|name=Limca
|image=[[Image:Limca-logo.jpg|center|The ''Limca'' logo]]
|type=[[Lemon-lime soda]]
|manufacturer=[[The Coca-Cola Company]]
|origin= [[India]]
|introduced=1977
|related=[[Coca-Cola]], [[7 Up]], [[Sprite (soft drink)|Sprite]]
}}
[[File:Limca soft drink.jpg|thumb|175px|A bottle of Limca.]]

'''Limca''' is an Indian multinational brand of [[Lemon-lime drink|lemon- and lime-flavoured carbonated soft drink]] made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.

In an interview in 2008, Ramesh Chauhan of [[Parle Bisleri]] revealed that he had approached the owners of [[Duke's Lemonade]], requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977.<ref name=dnaj08>{{cite news|title=‘Coca-Cola is neglecting beautiful Limca’|url=http://www.dnaindia.com/money/report_coca-cola-is-neglecting-beautiful-limca_1173659|access-date=21 February 2012|newspaper=[[Daily News and Analysis]]|date=26 June 2008}}</ref>

In 1992, when the Indian government allowed [[Coca-Cola]] to return for operations, at the same time as it admitted [[Pepsi]] for the first time, Coca-Cola bought local soft-drink (soda) brands, from [[Parle Bisleri]] owner Ramesh Chauhan including Limca, [[Thums Up]] (a cola-like drink), [[Maaza]] (a [[mango]]-juice based drink), [[Citra (India)|Citra]] (a clear lemon-lime drink), and [[Gold Spot]] (orange flavour).<ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/from-household-names-to-forgotten-history-story-of-indias-grand-old-brands-such-as-binaca-dalda-moti-soaps/articleshow/10898023.cms|title=From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps|last=Pande|first=Bhanu|date=2011-12-04|work=The Economic Times|access-date=2018-09-17|last2=Bhushan|first2=Ratna}}</ref><ref>{{Cite web |title=Coca-Cola rolls out new digital campaign "Nichord Le" for homegrown brand Limca |url=https://www.financialexpress.com/brandwagon/coca-cola-rolls-out-new-digital-campaign-nichord-le-for-homegrown-brand-limca/3013007/ |access-date=2023-04-06 |website=Financialexpress |language=en}}</ref>

Prior to 1988, the original formula of Limca contained [[Brominated vegetable oil|brominated vegetable oil (BVO)]]. After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India.  As a result of this ban, the formula for Limca was changed.

==Limca Book of Records==

In 1990, Limca launched [[Limca Book of Records]] (LBR) in India, a book similar to the Guinness World Records. LBR identifies and recognizes people and details their achievements, feats, and records. In 2021, Limca celebrated its 50th anniversary in India and 30 years of LBR. To commemorate this milestone, Limca published a special edition of LBR highlighting and honoring COVID-19 frontline workers and warriors. This edition combined 2 years of achievements, 2020-2022, and featured over 4,000 records.<ref>{{Cite web |title=Limca Book of Records pays tribute to India’s Covid-19 warriors, celebrates 30 years of inspiration! |url=https://www.coca-colaindia.com/media-center/limca-book-of-records-pays-tribute-to-indias-covid-19-warriors |access-date=2022-05-23 |website=www.coca-colaindia.com |language=en-IN}}</ref> LBR includes achievements in a wide range of disciplines including education, science, technology, literature, business, arts, and more.<ref>{{Cite web |date=2021-09-21 |title=Limca Book of Records honours COVID-19 frontline workers, innovators in latest edition |url=https://indianexpress.com/article/books-and-literature/limca-book-of-records-honours-covid-19-frontline-workers-innovators-in-latest-edition-7522656/ |access-date=2022-05-23 |website=The Indian Express |language=en}}</ref>

==See also==
* [[7 Up]]
* [[Thums Up]]
* [[Coca-Cola]]
* [[Fanta]]
* [[Pepsi]]
* [[Sprite (soft drink)|Sprite]]

==References==
{{reflist}}

{{Commons category}}

==External links==
* [https://web.archive.org/web/20141225231518/http://www.coca-colaindia.com/products/limca.html Coca-Cola India's page on its Limca brand]

{{Citrus sodas}}
{{Coca-Cola brands}}

[[Category:Lemon-lime sodas]]
[[Category:Products introduced in 1977]]
[[Category:Indian drink brands]]
[[Category:Coca-Cola brands]]
[[Category:Soft drinks]]