View source for Lay's Stax

{{short description|Stackable chips made by Lay's}}
{{Infobox brand
| name           = Lay's Stax
| logo           = Lays stax brand logo.png
| logo_size     = 150
| image          =
| image_size     = 
| caption        = 
| producttype    = [[Potato chip]]
| currentowner   = [[PepsiCo]]
| producedby     = [[Frito-Lay]]
| country        = United States
| introduced     = {{start date and age|2003}}
| discontinued   = 
| related        = 
| markets        =  
| previousowners = 
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{url|https://www.lays.com/product-category/lays-stax|lays.com/stax}}
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes     =
}}
'''Lay's Stax''' is a [[potato chip]] [[snack food]] produced by [[Frito-Lay]], a subsidiary of [[PepsiCo]].<ref>[http://secondratesnacks.com/pringles-vs-stax "Pringles vs Stax"] (September 3, 2008). Retrieved June 3, 2015.</ref> It was introduced in 2003 as direct competition for [[Procter & Gamble]]'s (later [[Kellogg's]] in 2012 and [[Kellanova]] in 2023) [[Pringles]].

== Stax compared to Pringles ==
[[Lay's]] Stax are heavier and thicker than Pringles. The shape of Stax is a simple curve called a [[hyperbolic cylinder]], while Pringles are formed into a double-curve known as a [[hyperbolic paraboloid]]. Stax have the flavoring spread across the inside curve of the chip while Pringles have them across the outside curve. Stax are packaged in plastic canisters <ref name="packagingdigest"/> while Pringles are packaged in canisters made of cardboard and aluminum.<ref name="parliament.uk">http://www.parliament.uk [https://publications.parliament.uk/pa/cm200203/cmselect/cmenvfru/385/385a40.htm Memorandum submitted by Procter & Gamble: Innovative Solutions to Waste Management Problems: The P&G Approach] Accessed 16 May 2007</ref>

In the UK, Stax (under the [[Walkers (snack foods)|Walkers]] brand) are packed in all-cardboard cans. In China, Stax are packaged in a fashion similar to that of Pringles in America, and the chips themselves are further packaged in plastic containers within the can.{{cn|date=May 2020}}

== Rebranding ==
Whereas in nations such as China Lay's Stax are branded under the same name they were created and are primarily distributed, in some nations the chips are named differently.

Since late 2006, Lay's Stax have been available in Brazil under the name "Elma Chips Stax", deriving their name from that of a Brazilian division of the PepsiCo corporation known as Elma Chips. However, the yellow lids atop the cans are marked with the Lay's Stax brand name typical in most other regions of the world.<ref name="packagingdigest">Packaging Digest [http://www.packagingdigest.com/News/1003news.php New stacked snacks take on a potato crisp icon] {{webarchive|url=https://web.archive.org/web/20070929082841/http://www.packagingdigest.com/News/1003news.php |date=2007-09-29 }} Accessed 16 May 2007</ref>

==See also==
*[[Munchos]]
*[[List of brand name snack foods]]

==References==
{{Reflist}}

==External links==
* {{official website}} 

{{Frito Lay}}

[[Category:Frito-Lay brands]]
[[Category:Products introduced in 2003]]
[[Category:Brand name potato chips and crisps]]