View source for Lay's

{{short description|Snack food brand and company}}
{{redirect|Lays|the singular of the plural|Lay (disambiguation)}}
{{redirect|Chipsy|the Egyptian musician|Islam Chipsy}}
{{Lead too short|date=July 2024}}
{{Use American English|date=January 2025}}
{{use dmy dates|date=March 2024}}
{{Infobox Brand
|name= Lay's
|logo =  Lay's logo 2019.svg
|logo_size = 160px
|image = 2019-04-01 23 16 02 Lay's Classic Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|image_size = 230px
|caption = Lay's 'Classic' Flavor
|type= [[Potato chips]]
|currentowner= [[PepsiCo]]
|producedby = [[Frito-Lay]]
|country= United States

|discontinued=
|introduced={{start date and age|1932}}
|related=[[Walkers (snack foods)|Walkers]]<br />[[Hostess Potato Chips|Hostess]]<br />[[The Smith's Snackfood Company|Smith's]]<br />[[Elma Chips]]
|markets= Worldwide 
|previousowners= Herman W. Lay
|trademarkregistrations= [[Lay's]], [[Doritos]], [[Ruffles (potato chips)|Ruffles]], [[Cheetos]], [[Tostitos]], [[Sun Chips]], [[Rold Gold]], [[Funyuns]], [[Walkers (snack foods)|Walkers]], [[Kurkure]], [[Uncle Chipps]], and [[Miss Vickie's]].
|website = {{URL|https://www.lays.com/|lays.com}}
}}

'''Lay's''' ({{IPAc-en|l|eɪ|z}}, {{Respell|LAYZ}}) is a brand of [[potato chips]] with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as '''Frito-Lay''', as both Lay's and [[Fritos]] are brands sold by the [[Frito-Lay]] company, which has been a wholly owned subsidiary of [[PepsiCo]] since 1965. Frito-Lay primarily uses the brand name "Lay's" in the United States and Canada, and uses other brand names in some other countries, such as [[Walkers (snack foods)|Walkers]] in the UK and Ireland, and [[The Smith's Snackfood Company|Smith's]] in Australia.<ref>{{Cite web |date=2023-10-13 |title=Comprehensive Marketing Mix Of Lays - With 4Ps {{!}} IIDE |url=https://iide.co/case-studies/marketing-mix-of-lays/ |access-date=2024-12-22 |language=en-US}}</ref>

== History ==
In 1932, salesman [[Herman Lay]] opened a [[snack food]] operation in [[Nashville, Tennessee]].<ref>{{cite news |title=HERMAN W. LAY, 73, IS DEAD; SUCCESS TIED TO POTATO CHIPS|url=https://www.nytimes.com/1982/12/07/obituaries/herman-w-lay-73-is-dead-success-tied-to-potato-chips.html |work=[[The New York Times]]|access-date=10 October 2018 |date=7 December 1982|last=Thomas, Jr.|first=Robert McG.}}</ref> In 1938, he purchased the [[Atlanta, Georgia]]-based potato manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company". Lay crisscrossed the [[southern United States]], selling the product from the trunk of his car.

In 1961, the Frito Company, founded by Charles E. Doolin, merged with Lay’s, forming Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, which was then the highest sales revenue earned by any manufacturer. Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants.<ref>{{Cite web |title=Frito-Lay Company |website= Encyclopedia.com |url=https://www.encyclopedia.com/books/politics-and-business-magazines/frito-lay-company |access-date=2022-04-20 }}</ref>

In 1965, Frito-Lay merged with the Pepsi-Cola Company to form [[PepsiCo]], Inc. In 1991, the company introduced a new formulation of their chip that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lay's" products to grocery shelves, with a national rollout in 1994.<ref>{{cite magazine|title=Frito Takes to Gridiron, Calls 'Rollout' for Wavy Lays|magazine=Brandweek|publisher=Adweek|location=New York|date=1994-01-03|page=5|id={{ProQuest|218067617}}}}</ref> In the mid- to late 1990s, Lay's introduced a lower-[[calorie]] [[baked]] variety, and a fat-free variety ([[Lay's WOW chips]]) that contained the [[fat substitute]] [[olestra]].

In the 2000s, the company introduced "[[kettle-cooked]]" varieties, as well as a more highly processed variety ([[Lay's Stax]]) that was intended to compete with [[Pringles]],<ref>{{Cite web|last=snackgirl|date=2008-09-03|title=Pringles vs Stax|url=https://secondratesnacks.com/pringles-vs-stax|access-date=2020-09-10|website=Second Rate Snacks|language=en-us}}</ref> and several differently flavored varieties.

In 2012, Frito-Lay products comprised 59% of the United States savory snack-food market.<ref>{{Cite web |title=How it all began - Frito Lay |url=http://www.fritolay.com/about-us/history.html |archive-url=https://web.archive.org/web/20120412105044/http://www.fritolay.com/about-us/history.html |archive-date=April 12, 2012 |access-date=2024-12-22 |website=fritolay.com}}</ref>

In April 2019, [[PepsiCo]]'s Indian subsidiary sued four farmers in [[Gujarat|Gujarat, India]] for copyright infringement, claiming they were growing a variety of potatoes trademarked by the company for exclusive use in its Lay's potato chips.<ref>{{Cite news|url=https://www.cnn.com/2019/04/25/business/pepsico-india-potato-farmer-lawsuit/index.html|title=PepsiCo is suing farmers in India for growing the potatoes it uses in Lays chips|author=Rishi Iyengar|website=CNN|date=25 April 2019|access-date=2019-04-26}}</ref><ref>{{Cite news|url=https://www.thehindu.com/business/Industry/potato-farmers-cry-foul-as-pepsico-sues-them/article26936480.ece|title=Potato farmers cry foul as PepsiCo sues them|last=Jebaraj|first=Priscilla|date=2019-04-25|work=The Hindu|access-date=2019-04-26|language=en-IN|issn=0971-751X}}</ref> Two years later, the ruling was done in the farmers' favour under the [[PPVFR Act|Protection of Plant Varieties and Farmers' Rights Act, 2001]].<ref>{{Cite news|url=https://www.thehindu.com/news/national/pepsico-loses-rights-to-special-lays-variety-potato-in-india/article37831634.ece|title=PepsiCo loses rights to special Lays variety potato in India|last=Jebaraj|first=Priscilla|date=3 December 2021|access-date=2021-12-04|work=The Hindu}}</ref>

==International branding==
{{further|#International}}
Frito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in some other countries, including [[Walkers (snack foods)|Walkers]] (UK and Ireland); [[The Smith's Snackfood Company|Smith's]] (Australia); Chipsy (Egypt and the West Balkans<ref>{{Cite web|url=http://www.pepsico.rs/en/brands-you-love/local-brands|title=Chipsy West Balkans|website=pepsico.rs/en/brands-you-love/local-brands|access-date=2023-01-30|archive-date=30 January 2023|archive-url=https://web.archive.org/web/20230130191927/http://www.pepsico.rs/en/brands-you-love/local-brands|url-status=dead}}</ref>); Tapuchips (Israel);<ref name=Tapuchips>{{Cite web|url=https://www.strauss-group.com/brand/tapuchips|title=Tapuchips Israel|website=strauss-group.com/brand/tapuchips|access-date=2023-01-30}}</ref> Margarita (Colombia); and [[Sabritas]] (Mexico).

==Nutritional information==
As with most snack foods, the Lay's brands contain very few vitamins and minerals in any variety. At ten percent of the daily requirement per serving, [[vitamin C]] is the highest. Salt content is particularly high, with a serving containing as much as 380&nbsp;mg of sodium.<ref name=":0">{{Cite web |date=2023-12-13 |title=The Health Story Behind Lays Potato Chips: A Nutritional Exploration |url=https://nutriinsights.com/lays-potato-chips-nutrition/ |access-date=2024-12-22 |language=en}}</ref>

A one-ounce (28&nbsp;gram) serving of Lay's regular potato chips has 160 [[calorie]]s, and contains ten grams of [[fat]], with one gram of [[saturated fat]].<ref name=":0" /> Kettle-cooked brands have seven to eight grams of fat and one gram of saturated fat, and are 140 calories. Lay's Natural has nine grams of fat, two grams of saturated fat and 150 calories. Stax chips typically contain ten grams of fat, 2.5&nbsp;grams saturated fat, and are 160 calories per serving. Wavy Lay's are identical to the regular brand, except for a half-gram less of saturated fat in some combinations. Now the various brands do not contain any [[trans fat]]s.{{citation needed|date=March 2024}}

A 50 gram serving of Lay's BarBQ chips contains 270 calories, and 17 grams of fat. It also contains 270&nbsp;mg of sodium, and 15% of the daily recommended dose of [[Vitamin C]].<ref>{{Cite web |title=Calories in Lay's BBQ Chips and Nutrition Facts |url=https://www.fatsecret.ca/calories-nutrition/lays/bbq-chips/27-chips |access-date=2024-12-22 |website=www.fatsecret.ca}}</ref>

The baked variety, introduced in the mid 1990s, feature 1.5&nbsp;grams of fat per one ounce serving, and have no saturated fat. Each serving has 110 to 120 calories. Lay's Light servings are 75 calories per ounce and have no fat.<ref>{{Cite web |date=January 17, 2012 |title=What Were They Thinking? The Chips That Sent Us Running To The Loo |url=https://www.fastcompany.com/1809002/what-were-they-thinking-chips-sent-us-running-loo |website=fastcompany.com}}</ref>

Lay's Classic Potato chips were cooked in hydrogenated oil until 2003.<ref>Tracy Sayler [http://www.iomsa.org/leads/OMGdec06.pdf A Defining Moment for Sunflower] {{webarchive |url=https://web.archive.org/web/20110726182913/http://www.iomsa.org/leads/OMGdec06.pdf |date=July 26, 2011 }}. Oil Mill Gazetteer • Volume 112, December 2006</ref> In 2024, according to ET, in the United States the chips are made with sunflower, corn and/or canola oil.<ref>{{Cite news |date=2024-05-09 |title=Lay’s potato chips to soon have sunflower oil blend? PepsiCo India begins trials - here’s why |url=https://timesofindia.indiatimes.com/business/india-business/lays-potato-chips-to-soon-have-sunflower-oil-blend-pepsico-india-begins-trials-heres-why/articleshow/109978601.cms |access-date=2025-04-19 |work=The Times of India |issn=0971-8257}}</ref>

== International ==
{| class="wikitable"
!Country
!Description
|-
|[[Argentina]]
|PepsiCo commercialized potato chips under the name ''Frenchitas'' until 2001. They are now marketed under the ''Lay's'' label.<ref>{{Cite web |date=2004-12-13 |title=Arcor y Danone salen a enfrentar a Pepsico en el mercado de papas fritas |url=https://www.cronista.com/impresa-general/Arcor-y-Danone-salen-a-enfrentar-a-Pepsico-en-el-mercado-de-papas-fritas-20041213-0009.html |access-date=2024-12-01 |website=www.cronista.com |language=es}}</ref>
|-
|[[Australia]]
|PepsiCo acquired [[The Smith's Snackfood Company]] in 1998<ref>{{Cite web |date=1997-11-19 |title=PepsiCo munches up Smith's |url=https://www.afr.com/politics/pepsico-munches-up-smiths-19971119-jld81 |access-date=2024-12-01 |website=Australian Financial Review |language=en}}</ref> and marketed Frito-Lay products under that label, using the name [[Thins]].<ref>{{Cite news |date=March 25, 1993 |title=THE MEDIA BUSINESS -- ADVERTISING; Taking a chip off Pepsi-Cola's block, Frito-Lay gets ready for a multimedia blitz. |url=https://www.nytimes.com/1993/03/25/business/media-business-advertising-taking-chip-off-pepsi-cola-s-block-frito-lay-gets.html |work=[[The NY Times]]}}</ref> After Thin's was sold to [[Snack Brands Australia]] (Owned by [[Arnott's Biscuits Holdings|Arnotts]]), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. The Lay's line was eventually rebranded in 2004 as Smith's Chips, while the traditional Smith's line was renamed Smith's Crinkles. This is still sold in Australia as a direct competitor to Smith's Chips. Since 2009, Lay's have been available in Australia exclusively at [[Costco]], where they are available in a single flavor and size (500g plain). They continue to be manufactured in Australia by Smith's.{{Citation needed|date=June 2020}}
|-
|[[Bangladesh]]
|[[Transcom Group]] have marketed and produced Lay's as they manage the franchise of PepsiCo in the country.<ref>{{Cite web |date=2023-06-07 |title=Lay’s starts producing potato chips in Bangladesh |url=https://www.thedailystar.net/business/economy/news/lays-starts-producing-potato-chips-bangladesh-3339831 |access-date=2024-12-22 |website=The Daily Star |language=en}}</ref><ref>{{Cite web |date=2022-11-20 |title=Bangladesh is a key market for PepsiCo |url=https://www.thedailystar.net/business/economy/news/bangladesh-key-market-pepsico-3173881 |access-date=2024-12-22 |website=The Daily Star |language=en}}</ref> It was introduced in 2023 and Lay's India helped them to establish its production plant in [[Bogra District]].<ref name=bd>{{cite news|url=https://samakal.com/economics/article/2306176819/%E0%A6%AC%E0%A6%BE%E0%A6%82%E0%A6%B2%E0%A6%BE%E0%A6%A6%E0%A7%87%E0%A6%B6%E0%A7%87-%E0%A6%89%E0%A7%8E%E0%A6%AA%E0%A6%BE%E0%A6%A6%E0%A6%A8-%E0%A6%B6%E0%A7%81%E0%A6%B0%E0%A7%81-%E0%A6%95%E0%A6%B0%E0%A6%B2-%E0%A6%B2%E0%A7%87%E0%A6%87%E0%A6%B8|title=বাংলাদেশে উৎপাদন শুরু করল লেইস|trans-title=Lay's production started in Bangladesh|language=bn|date=7 June 2023|access-date=17 September 2023|newspaper=[[Samakal]]}}</ref>
|-
|[[Benelux]]
|Lay's used to be called Smiths in Belgium and the Netherlands until the name was changed in 2001.<ref>{{cite web |url=https://www.standaard.be/cnt/dst02032001_056 |title=De metamorfose van Smiths naar Lay's |trans-title=The Metamorphosis from Smiths to Lay's |website=[[De Standaard]] |date=2001-03-02 |first=Karel |last=Michiels |language=Dutch}}</ref>
|-
|[[Brazil]]
|The first attempt to sell the brand in the country was in 1999, but it was discontinued after a short time. In 2004 another brand of chips began to be sold under the name ''Sensações'' (lit. ''Sensations'') being targeted to the older audience with more exquisite flavors.<ref>{{cite web | title=Elma Chips Sensações lança campanha
 | website= | date= 14 May 2004| url=https://propmark.com.br/anunciantes/elma-chips-sensacoes-lanca-campanha/ | language=pt | access-date=2021-04-03}}</ref> It returned in 2013 and has remained on sale since then.<ref>{{cite web | title=Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil | website=Economia | url=https://economia.uol.com.br/noticias/redacao/2013/12/13/biscoito-oreo-batata-lays-e-coca-light-marcas-famosas-voltam-ao-brasil.htm | language=pt | access-date=2021-04-16}}</ref><ref>{{cite web | title=Lay's explica por que demorou tanto para voltar ao Brasil | website=Exame | date=31 March 2014 | url=https://exame.com/marketing/lays-explica-por-que-demorou-tanto-tempo-para-chegar-no-bra/ | language=pt | access-date=2021-04-03}}</ref> In 2021, the Sensações brand was renamed as ''Lay's Sensações''.<ref>{{Cite web|url=https://embalagemmarca.com.br/2021/08/batata-sensacoes-e-relancada-pela-lays/|title = Batata Sensações é relançada pela lay's com nova embalagem - EmbalagemMarca| date=12 August 2021 }}</ref>
|-
|[[Canada]]
|As Lay's were produced by another company at that time, the chips were known as ''[[Hostess Potato Chips|Hostess]]''. In 1996, Hostess was rebranded to ''Lay's'' with a television commercial featuring [[Mark Messier]] and [[Eric Lindros]] aired in 1997 that relaunched the brand.{{Citation needed|date=June 2020}}
|-
|[[Colombia]]
|The chips are sold under the name ''Margarita''. They are still commercialized under the label ''Lay's'', however. {{Citation needed|date=June 2020}}
|-
|[[Egypt]]
|Lay's was once sold under its own label until it was merged with the local label ''[[#Africa|Chipsy]]'' ({{IPA|arz|ˈʃibsi, ˈʃipsi}}), which has since become the local unit of Lay's under much the same arrangement as Walkers.{{Citation needed|date=June 2020}}
|-
|[[India]]
|Cricketers [[Mahendra Singh Dhoni]], [[Gautam Gambhir]]<ref>{{Cite news|title=MS Dhoni, Gautam Gambhir to feature in new lay's ad campaign|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/services/advertising/ms-dhoni-gautam-gambhir-to-feature-in-new-lays-ad-campaign/articleshow/19493777.cms?from=mdr|access-date=2020-09-03}}</ref> and actors [[Saif Ali Khan]]<ref>{{Cite web|date=2003-02-03|title=Frito-Lay signs Saif and Kaif as brand ambassadors|url=https://zeenews.india.com/home/fritolay-signs-saif-and-kaif-as-brand-ambassadors_78926.html|access-date=2020-09-03|website=Zee News|language=en}}</ref> and [[Ranbir Kapoor]]<ref>{{Cite news|title=PepsiCo ropes in Ranbir Kapoor to endorse Lay's potato chips|work=The Economic Times|url=https://economictimes.indiatimes.com/news/news-by-industry/services/advertising/pepsico-ropes-in-ranbir-kapoor-to-endorse-lays-potato-chips/articleshow/28041953.cms|access-date=2020-09-03}}</ref> have endorsed Lay's. It was introduced in 1995 as Ruffles Lay's and it retained the name until 1999.
|-
|[[Indonesia]]
|The Lay's label is distributed in Indonesia under the name Chitato Lite after the licensing agreement between PepsiCo and Indofood had expired in 2021.<ref>{{Cite web |title=Cheetos, Lays to leave stores in August - Sat, February 20, 2021 |url=https://www.thejakartapost.com/paper/2021/02/19/cheetos-lays-to-leave-stores-in-august.html |access-date=2024-12-22 |website=The Jakarta Post |language=en}}</ref> In March 2025, Lay's was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in [[Cikarang]], [[Bekasi Regency]], [[West Java]],<ref>{{cite web|url=https://money.kompas.com/read/2025/03/13/145054526/lays-doritos-dan-cheetos-kembali-ke-pasar-indonesia-di-bawah-naungan-pepsico|author-last1=Arief|author-first1=Teuku Muhammad Valdy|title=Lays, Doritos, dan Cheetos Kembali ke Pasar Indonesia di Bawah Naungan PepsiCo|language=id|date=13 March 2025|website=Kompas|trans-title=Lays, Doritos, and Cheetos Return to the Indonesian Market Under PepsiCo}}</ref> is available in two flavors, Seaweed and Sweet Spicy Sauce, as well as Lay's Wavy in two flavours, Onion Fried Chicken and Grilled Beef. While PT Quaker Indonesia imported Lay's Stax from PepsiCo Thailand since January 2025 in three flavors, Original, Sour Cream & Onion, and Spicy Prawn.
|-
|[[Israel]]
|Lay's label is distributed with the name Tapuchips (תפוצ'יפס) by [[Strauss-Elite]].<ref name=Tapuchips />
|-
|[[Mexico]]
|PepsiCo acquired [[Sabritas|Sabritas S. de R.L.]] in 1966. Lay's along with other products such as [[Cheetos]], [[Fritos]], [[Doritos]] and [[Ruffles (potato chips)|Ruffles]] are marketed under the Sabritas brand. The logo for the Mexican company sports the red ribbon, but it has a stylized smiling face instead of the sun. It controls around 80% of the market.<ref>{{Cite web |last=Segrest |first=Emma |date=2023-11-01 |title=Why Mexican Doritos Taste Different From The American Version |url=https://www.tastingtable.com/1435363/difference-mexican-american-doritos/ |access-date=2024-12-22 |website=Tasting Table |language=en-US}}</ref>
|-
|[[Pakistan]]
|In Pakistan, Lay's has been introduced in 2007 and has been endorsed by a renowned star of the country [[Ali Zafar]]. It is owned by Frito-Lay Pakistan alongside other brands such as Cheetos, Kurkure etc.<ref>{{cite web|url=https://www.trendinginsocial.com/lays-life-needs-flavor-tvc-2018-featuring-ali-zafar/|title=Lay's Life Needs Flavor TVC 2018 Featuring Ali Zafar|website=trendinginsocial.com|date=24 March 2018}}</ref>
|-
|[[Serbia]]
|Lay's are distributed as [[Chipsy]], domestic company acquired by PepsiCo in 2008.<ref name="pepsicoTakover">{{cite news|title=Pepsi kupio proizvođača čipsa Marbo produkt|url=https://www.blic.rs/vesti/ekonomija/pepsi-kupio-proizvodaca-cipsa-marbo-produkt/ez2kprj|accessdate=16 January 2018|work=blic.rs|agency=Beta|date=27 August 2008|language=Serbian}}</ref>
|-
|[[South Africa]]
|Lay's are distributed by the [[Simba Chips|Simba Chip]] company.<ref>{{Cite web|title=Lay's South Africa|url=https://simba.co.za/flavours?brand=Lay%27s |access-date=2023-01-28|website=www.simba.co.za/flavours?brand=Lay%27s}}</ref>
|-
|[[United Arab Emirates]]
|Lay's are sold as different labels.<ref>{{Cite web |last=Anastasiou |first=Andrea |title=Fair trade lays down roots in the UAE |url=https://www.thenationalnews.com/lifestyle/food/fair-trade-lays-down-roots-in-the-uae-1.376221 |access-date=2024-12-01 |website=The National |language=en}}</ref><ref>{{Cite web |last=6Wresearch |title=United Arab Emirates (UAE) Potato Chips Market (2024-2030) {{!}} Trends, Outlook & Forecast |url=https://www.6wresearch.com/industry-report/united-arab-emirates-uae-potato-chips-market-2020-2026 |access-date=2024-12-01 |website=www.6wresearch.com |language=en}}</ref>
|-
|[[Vietnam]]
|The chips were sold under the name of ''Poca'' until it was rebranded to ''Lay's'' in 2019.<ref name="Vietnam" />
|-
|}

== Flavors ==
{{multiple image
|align=
|direction = vertical
|total_width= 200
|header = Lay's Flavors
|image1= 2019-04-01 23 21 48 Lay's Barbecue flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption1 = Barbecue flavored
|image2=  Pepsico - Lays - Spanish Tomato Tango - Potato Chips - Howrah 2015-04-26 8488.JPG
|caption2 =Spanish Tomato Tango
|image3 =  2020-07-22 13 18 48 A sample of Lay's Kettle Cooked Jalapeno flavored potato chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption3 = Kettle Cooked Jalapeno
|image4= 2020-07-22 11 12 38 A sample of Lay's Kettle Cooked Mesquite Barbecue Flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption4 = Kettle Cooked Mesquite BBQ
|image5= 2019-02-26 13 04 53 Lay's Salt and Vinegar Flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption5 = Salt and Vinegar
|image6=  2020-02-12 03 45 26 Lay's Sour Cream & Onion flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption6 =Sour Cream and Onion
|image7 = 2020-07-19 12 19 38 A sample of Lay's Kettle Cooked Original potato chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg
|caption7 = Kettle Cooked Original
|caption8 = A 140g packet of Lay's Spicy Paprika Flavored (Poland).
|image8 =
|caption9 = A 140g packet of Lay's Salted Flavored (Poland).
|image9 =
|caption10 = A 140g packet of Lay's Barbecue Flavored (Romania).
|image10 =
|caption11 = A 140g packet of Lay's Wild Mushrooms & Sour Cream Flavored (Romania).
|image11 =
}}
{| class="wikitable"
!Country
!Flavors
|-
|[[Belgium]]
|Lay's: Natural, Paprika, Heinz Tomato Ketchup, Pickles, Barbecue Ham, Classic Burger, Bolognese, Roasted Chicken. Lay's MAX: Original, Smoky Paprika, Salt & Black Pepper, Pickles. Lay's MAX Strong: Hot Chicken Wings, Chilli & Lime, Flamin' Hot. Lay's MAX Double Crunch: Spareribs, Red Sweet Chilli. Lay's Superchips Deep: American BBQ, Sweet Chilli. Lay's Iconic Local Flavors: Fries Mayo, Fries Andalouse. Lay's Oven Baked: Natural, Roasted Paprika, Mediterranean Herbs, Barbecue. Lay's Oven Baked Crispy Thins: Olive Oil & Herbs, Emmental Cheese. Lay's Oven Baked Crunchy Biscuits: Grilled Bacon, Tomato & Spring Onion, Paprika & Mediterranean Herbs. Lay's Sensations: Thai Sweet Chilli, Red Sweet Paprika, Mexican Peppers & Cream. Lay's Strong: Chilli and Lime, Hot Chicken Wings, Jalapeño and Cheese. Lay's Bugles: Nacho Cheese, Roasted Paprika, Sweet Chilli. Lay's Mama Mia's: Cheese & Paprika. Lay's Mixups: Natural, Paprika, Cheese. Lay's Wokkels: Paprika. Lay's Grills: Smoked. Lay's Stax: Original, Paprika. Lay's Sticks: Natural, Paprika.<ref>{{cite web|url=https://lays.be/nl/assortiment|website=lays.be/nl/assortiment|title=Lay's Belgium|access-date=2023-01-30|archive-date=30 January 2023|archive-url=https://web.archive.org/web/20230130173032/https://lays.be/nl/assortiment|url-status=dead}}</ref>
|-
|[[Brazil]]
|Lay's: Classic, Sour Cream, Salt & Vinegar. Lay's Rústicas: Cream Cheese and Sea Salt. Lay's Sensações: Grilled Chicken and Turkey Breast.
|-
|[[Canada]]
|Lay's: Roast Chicken, Bar-B-Q, Classic, Salt & Vinegar, Ketchup, All Dressed, Sour Cream & Onion, Dill Pickle, Cheddar Jalapeño, Sea Salt & Pepper, Smokey Bacon, Cream & Onion, Magic Masala, Chicken and Tomato, Cucumber. Lay's Wavy: Cheddar & Sour Cream, Original, Salt & Vinegar, Hickory BBQ. Lay's Poppables: Sea Salt, White Cheddar, Honey BBQ, Sour Cream & Chive, Sea Salt & Vinegar. Lay's Lightly Salted: Classic, Bar-B-Q, Original. Lay's Stax: Original, Salt & Vinegar, Cheddar, Bar-B-Q, Sour Cream & Onion.<ref>{{cite web|url=https://www.tastyrewards.com/en-ca/brands/lays/products|website=www.tastyrewards.com/en-ca/brands/lays/products|title=Lay's Canada|access-date=2023-01-29|archive-date=29 January 2023|archive-url=https://web.archive.org/web/20230129112849/https://www.tastyrewards.com/en-ca/brands/lays/products|url-status=dead}}</ref>
|-
|[[China]]
|Cool & Refreshing (Cucumber, Kiwi, Blueberry, Cherry Tomato, and Lime), Classic Flavors (American Classic, Italian Red Meat, Mexican Tomato Chicken, Texas Grilled BBQ, and French Chicken), Intense & Stimulating (Numb & Spicy Hot Pot, and Hot & Sour Fish Soup), and Stax (Authentic Original, Green Cucumber, Tomato, Sizzled Barbecue, Finger Licking Braised Pork, Black Pepper Rib Eye Steak, Sea Salt And Cheese, Sea Salt And Chocolate, Garden Tomato, Green Tea, and Lime).<ref>{{Cite web|title=乐事官方网站-片片刻刻有乐事|url=http://www.lays.com.cn|access-date=2018-04-14|website=www.lays.com.cn}}</ref>
|-
|[[Egypt]]
|Since its acquisition of ''Chipsy'' ({{lang|arz|شيبسى}} {{IPA|arz|ˈʃibsi, ˈʃipsi, ˈʃebsi|}}, shortened to {{IPA|arz|ʃebs|}}), Lay's chips (marketed as ''Chipsy)'' in Egypt inherited the ''Chipsy'' range of flavors as well as the pre-merger Lay's flavors. These flavors include Salt and Vinegar, Cheese (most likely based on [[Rumi cheese]] and the most popular flavor), seasoned cheese, Tomato (a [[Ketchup]]-based flavor), Charcoal-grilled [[Kebab]], Chili & Lime, [[Peri peri]] flavor. Forno: French Cheese, Tomato & [[Za'atar]]. Crushed Black Pepper & Salt, Basil & Spices. Forno Fusion: Cumin & Lemon, Lebanese Mix, Mediterranean Greek mix, [[Sweet chili sauce|Sweet chili]] & Tangy Cheese. Playz (Discontinued) : Tomato & Black Pepper, Chicken & Herbs, Cheese & Chili. Flamin' Hot: Regular Flamin' Hot, Flamin' Hot with Lime. In 2010, a [[Shrimp]] flavor was added after a national contest.{{Citation needed|date=June 2020}}
|-
|[[France]]
|Lay's: Nature, BBQ, Roast Chicken, Paprika, Mustard Pickles, Cheese & Onion, Bolognese, Emmental, Salt & Vinegar, Spicy, Ketchup, Cheeseburger, Sour Cream & Onion, Goat Cheese. Lay's MAX: Nature, BBQ, Chicken with Herbs, American Burger Sauce. Lay's 3D's: Nature. Lay's Old Fashioned: Nature, Country Ham, Old Fashioned Mustard. Lay's Country: Nature, Jura Cheese & Black Pepper, Caramelized Roscoff Onion & Fresh Cheese, Garonne & Fine Herbs. Lay's Mediterranean: Nature, Province Herbs. Lay's Fritelle: Nature, Emmental, Bacon. Lay's Mixups: Salted, Cheese & Ham, Cheese. Lay's Stax: Original, Barbecue, Sour Cream & Onion, Emmental. Lay's Oven Baked: Nature, Herbs.<ref>{{cite web|url=https://lays.fr/assortiment-de-produits|title=Lay's France|website=lays.fr/assortiment-de-produits|access-date=2023-02-12|archive-date=27 November 2022|archive-url=https://web.archive.org/web/20221127152437/https://lays.fr/assortiment-de-produits|url-status=dead}}</ref>
|-
|[[Germany]]
|Lay's are sold in several varieties: Herbal Butter, Salt & Vinegar, Sour Cream & Black Pepper, Salted, Paprika, Sour Cream & Onion, Smoked Bacon, Sweet Paprika, Bugles (Nacho Cheese, Paprika, Original, Sour Cream & Black Pepper), Super Chips (Salt and Paprika), Light (Salted and Paprika), Iconic Restaurant Flavors ([[Pizza Hut]] Margherita, [[Kentucky Fried Chicken|KFC]] Original Recipe, [[Subway (restaurant)|Subway]] Teriyaki)<ref>{{cite web|url=https://lays.de/#produkte|title=Produkte|website=Lay's DE|access-date=17 April 2022}}</ref>
|-
|[[Greece]], [[Cyprus]]
|Lay's are made and packed by Tasty Foods and Corina Snacks LTD, with [[Mediterranean]] flavors which include Feta cheese flavor, [[Tzatziki]], Olive and Tomato, Oregano, Sea Salt & Black Pepper, Onion & Cheese, Prawn Cocktail, Salt, Salt & Vinegar, Barbeque and various more. There are hundreds of sub-variations in the Mediterranean line adjusted to each country's liking. {{Citation needed|date=June 2020}}
|-
|[[India]]
|American Style Cream & Onion, India's Magic Masala, Spanish Tomato Tango, Classic Salted, West Indies' Hot 'N' Sweet Chilli, Chille Limón, Lay's Crispz herb and onion.<ref>{{Cite web|title=We Tasted All The Lay's Chips Flavors In India – Lay's Flavors that won us over are…|url=https://mishry.com/review-of-lays-chips-flavors-in-india|access-date=23 July 2021|website=mishry|date=15 February 2021}}</ref> Lay’s MAXX: Sizzling Barbecue, Macho Chili, Peppery Cheddar.<ref>{{Cite web|date=22 May 2015|title=Lay's Launches the Global Superhit: Lay's MAXX in India|url=https://www.prnewswire.com/in/news-releases/lays-launches-the-global-superhit-lays-maxx-in-india-504672291.html|access-date=23 July 2021|website=PR-Newswire}}{{citation needed|date=August 2021}},.</ref> In 2025, Lays released their latest promotion, aptly named "Flavors of the World". Flavors Mediterranean Pizza<ref>{{Cite web |last=blinkit |title=Lay's Mediterranean Pizza Potato Chips Price - Buy Online at ₹43 in India |url=https://blinkit.com/prn/lays-mediterranean-pizza-potato-chips/prid/606866 |access-date=2025-03-23 |website=blinkit.com |language=en}}</ref> and Korean Chilli<ref>{{Cite web |last=blinkit |title=Lay's Korean Chilli Potato Chips Price - Buy Online at ₹43 in India |url=https://blinkit.com/prn/lays-korean-chilli-potato-chips/prid/606888 |access-date=2025-03-23 |website=blinkit.com |language=en}}</ref>  were released. In 2010 there was a competition in making new flavors and the flavor 'Mastana Mango' was selected, however this flavor is discontinued <ref>{{cite web |date=August 10, 2010 |title=Lay's Mastana Mango voted as Flavour of the Nation! |url=http://www.pepsicoindia.co.in/media/Press-Releases/release_08_10_10.aspx |access-date=July 29, 2010 |website=pepsicoindia.co.in}}</ref>
|-
|[[Indonesia]], [[Malaysia]], [[Brunei Darussalam]], [[Timor Leste]]
|The flavors are Salmon Teriyaki, Classic Salty, Nori Seaweed, Pizza, Grilled Chicken Paprika, Duck's Tongue and Fiesta BBQ. It is produced by Indonesian-based PT Indofood Fritolay Makmur, a joint venture between PT Indofood CBP Sukses Makmur with Seven-Up Nederland B.V.<ref>{{cite web|title=Indofood CBP Company Profile|url=http://www.indofoodcbp.com/corporate/OurProducts/MakananRingan/tabid/109/language/id-ID/Default.aspx|url-status=dead|archive-url=https://web.archive.org/web/20120427104517/http://www.indofoodcbp.com/corporate/OurProducts/MakananRingan/tabid/109/language/id-ID/Default.aspx|archive-date=April 27, 2012|access-date=12 May 2013|publisher=Indofood CBP}}</ref>
|-
|[[Mauritius]]
|Lay's flavors consist of [[barbeque]], [[salt]] and [[vinegar]], [[Roasting|roasted]] [[chicken]], [[paprika]], [[onion]] and [[cheese]]. {{Citation needed|date=June 2020}}
|-
|[[Mexico]]
|The following Lay's (called Sabritas) are available nationally in Mexico: Original, Ruffles, Tostitos, Doritos, Cheetos, Pake-Taxo, Japoneses (peanuts), Cheetos Poffets, Rancheritos, Adobados, Frit-os, Churrumais, Caseras, Sabritones, Crujitos and Chicharrón Clásico. {{Citation needed|date=June 2020}}
|-
|[[Netherlands]]
|Lay's: Natural, Paprika, Bolognese, BBQ Ham, Patatje Joppie, Cheese & Onion, Pickles. Lay's MAX Double Crunch: Spare Ribs, Red Sweet Chilli. Lay's MAX: Smoky Paprika, Original, Patatje Joppie, Heinz Tomato Ketchup, Salt & Black Pepper, Pickles, Cheddar & Onion. Lay's MAX Strong: Hot Chicken Wings, Chili & Lime, Flamin' Hot. Lay's Iconic Local Flavors: Chips Mayo, Fries Satay Sauce. Lay's Iconic Restaurant Flavors: KFC Original Recipe Chicken, Subway Teriyaki, Pizza Hut Margherita. Lay's Super Chips Deep: American BBQ, Sweet Chilli. Lay's Oven Baked: Natural, Roasted Paprika, Mediterranean Herbs, Barbecue. Lay's Oven Baked Crispy Thins: Emmental Cheese, Olive Oil & Herbs. Lay's Oven Baked Crunchy Biscuits: Tomato & Spring Onion, Paprika & Mediterranean Herbs. Lay's Sensations: Thai Sweet Chilli, Red Sweet Paprika, Mexican Peppers & Cream. Lay's Strong: Chilli and Lime, Hot Chicken Wings, Jalapeño and Cheese. Lay's Hamka's: Original. Lay's Bugles: Nacho Cheese, Roasted Paprika, Sweet Chilli. Lay's Mixups: Paprika, Natural, Cheese. Lay's Wokkels: Paprika, Natural. Lay's Grills: Smoked. Lay's Mama Mia's: Cheese & Paprika. Lay's Pomtips: Original. Lay's Light: Original, Paprika. Lay's Sticks: Natural, Paprika.<ref>{{cite web|url=https://lays.nl/nl/assortiment|website=www.lays.nl/nl/assortiment|title=Lay's Netherlands|access-date=2023-01-29|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127213106/https://lays.nl/nl/assortiment|url-status=dead}}</ref>
|-
|[[Pakistan]]
|Lay's: Classic, French Cheese, Masala, Paprika, Yogurt & Herb. Lay's Wavy: Flamin' Hot, Mexican Chili, Texas BBQ, Black Salt.<ref>{{cite web|url=https://qne.com.pk/collections/lays|website=www.pepsico.com.pk/Brands/Detail?brandId=38|access-date=2023-01-29|title=Lay's Pakistan}}</ref>
|-
|[[Peru]]
|[[Ruffles (potato chips)|Ruffles]] are a variant of the Lay's called "Lay's Ondas" (Lay's Waves).
|-
|[[Philippines]], [[Thailand]]
|Flavors featured are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, Japanese Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood. Temporary international flavors have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavors include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.{{Citation needed|date=June 2020}}
|-
|[[Poland]]
|Lay's: Salted, Green Onion, Fromage, Paprika, Spicy Paprika. Lay's Wavy: Salted, Green Onion, Paprika. Lay's Strong: Chilli & Lime, Cheese & Jalapeno, Hot Pepperoni. Lay's MAXX: Paprika, Cheese & Onion, Oriental Salsa. Lay's Oven Baked: Salted, Grilled Paprika, Yoghurt with Herbs, Grilled Vegetables, Chanterelles in a Cream Sauce. Lay's Oven Baked Multigrain Crackers: Paprika with Herbs, Vegetables with Green Onion, Tomato with Basil. Lay's Bugles: Nacho Cheese, Paprika Style. Lay's Stix: Ketchup.<ref>{{Cite web|title=Lay's Polska|url=https://www.lays.pl/produkty|access-date=2022-12-23|website=www.lays.pl/produkty}}</ref> Salt & Vinegar is also available at [[Żabka (convenience store)|Żabka]] stores. 
|-
|[[Romania]]
|Lay's: Salt, Cheese, Wild Mushrooms & Sour Cream, Barbecue, Sour Cream & Dill, Paprika, Chicken, Onion, Barbeque beef ribs. Lay's MAXX: Paprika, Salt, Cheddar & Onion. Lay's Oven Baked: Yoghurt & Herbs, Salt, Paprika, Chanterelles Mushrooms, Aromatic Cheese. Lay's Wavy: Hot Piri-Piri, Salt, Cheese.<ref>{{Cite web|title=Lay's Romania|url=https://lays.ro/produse/clasic|access-date=2023-01-24|website=www.lays.ro/produse/clasic}}</ref>
|-
|[[Russia]]
|Lay's: Salt, Chives, Sour Cream and Herbs, Crab, Grilled Ribs, Bacon, Cheese, Red Caviar. Lay's Wavy: Salmon in Cream Sauce, Sour Cream and Onion, Paprika, Lobster. Lay's Oven Baked: Sour Cream and Aromatic Herbs, Chanterelles in Sour Cream, Delicate Cheese with Herbs. Lay's Stax: Spicy Paprika, Delicate Sour Cream and Onion, Fragrant Barbecue Ribs. Lay's Stix: Sour Cream and Onion, Ketchup. Lay's MAXX: 4 Cheese Pizza, BBQ Chicken Wings, Mushrooms in a Creamy Sauce.<ref>{{cite web|url=https://lays.ru/products|website=lays.ru/products|title=Lay's Russia|access-date=2023-01-30}}</ref>
|-
|[[Saudi Arabia]] and the [[Gulf Cooperation Council]] countries
|It is available in several flavors, including Salt, Salt & Vinegar, Chilli, Chilli-Lemon, Ketchup, French cheese, Pizza, and Flaming Hot. Lay's Max is available in flavors: Chili, Cheese and Italian Blend. Lay's Forno, which has less fat by 60%, is available in six flavors: Authentic Cheese, Black Pepper, Lemon & Black Pepper, Labneh & Mint, Italian Mix (a spicy tomato flavor) and [[Za'atar|Za’atar]].{{Citation needed|date=June 2020}}
|-
|[[United States]]
|Lay's: Classic, All Dressed, Barbecue, Sour Cream & Onion, Cheddar & Sour Cream, Flamin' Hot, Salt & Vinegar, Cheddar Jalapeño, Sweet Southern Heat Barbecue, Sweet & Spicy Honey, Honey Barbecue, Chile Limón, Limón, Dill Pickle, Flamin' Hot Dill Pickle, Chesapeake Bay Crab Spice, Adobadas (imported from Sabritas in Mexico). Lay's Better For You: Lightly Salted Classic, Lightly Salted Barbecue, Kettle Cooked Reduced Fat Original, Lightly Salted Wavy, Simply Sea Salt Thick Cut, Simply Barbecue Thick Cut, Baked Barbecue, Baked Original. Lay's Dips: Creamy Jalapeño, French Onion, Smooth Ranch. Lay's Kettle Cooked: Flamin' Hot, Original, Jalapeño, Mesquite BBQ, Sea Salt & Vinegar, Sea Salt & Cracked Pepper, Maui Onion, Cajun Spice, Reduced Fat Original. Lay's Layers: Three Cheese, Sour Cream & Onion. Lay's Poppables: Sea Salt, Sea Salt & Vinegar, White Cheddar, Honey BBQ, Sea Salt Veggie Poppables, Ranch Veggie Poppables, Sea Salt Sweet Potato Poppables. Lay's Stax: Original, Sour Cream & Onion, Mesquite BBQ, Cheddar, Salt & Vinegar, Bacon & Cheddar Potato Skins, Buffalo Wings with Ranch, XTRA Flamin' Hot. Lay's Wavy: Original, Reduced Fat, Funyuns Onion, Ranch, Hickory BBQ, Salt & Pepper, Lightly Salted. Lay's Variety Pack: Classic, Mix.<ref>{{cite web|url=https://www.lays.com/products|website=lays.com/products|title=Lay's US|access-date=2023-01-31}}</ref>
|-
|[[Vietnam]]
|Lay's: Natural Classic, Brazil BBQ Pork Rib, Nori Seaweed, Baked Prawn with Melted Cheese, Sour and Spicy Tomyum Hotpot, Hanoi Beef Pho, Seven-Spice Taiwanese Crispy Squid. Lay’s Wavy: Original Fine Salt, Texas Tenderloin Steak, Cheddar Cheese, Korean Spicy Chicken with Cheese, Hong Kong Crab XO Sauce, Lobster with Golden Salted Egg Sauce, 2-in-1 Grilled Steak & Kimchi. Lay’s MAX: Sour Cream & Onion, Wagyu Beef, Truffle Mushroom, Japanese Style Seaweed. Lay's Stax (Imported from Thailand and Malaysia): Original, Hot Chili Squid, Sour Cream & Onion, Spicy Lobster, Barbecue, Hot & Spicy, Wagyu Beef & Truffle.<ref name="Vietnam">{{Cite web|title=Lay's ViệtNam|url=https://www.laysvietnam.com/en/product/lays-en/|access-date=2023-01-29|website=Lay's Việt Nam}}</ref>
|}

==References==
{{Reflist}}

==See also==
* [[Lay's Replay Field (Santa Ana)]]

==External links==
{{commons category}}
* {{official website}}
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{{Frito Lay}}

[[Category:Frito-Lay brands]]
[[Category:Brand name potato chips and crisps]]
[[Category:Products introduced in 1932]]