View source for Lancia

{{short description|Automobile brand manufacturing subsidiary of Stellantis}}
{{other uses}}
{{Infobox company
| name            = Lancia Automobiles S.p.A.
| logo            = [[File:Lancia Logo White.png|frameless|class=skin-invert]]
| image           = Grattacielo uffici Lancia.JPG
| image_size      = 250
| image_caption   = [[Palazzo Lancia]], former company headquarters
| caption         = 
| type            = [[Subsidiary]]
| former_name     = 
| foundation      = {{start date and age|1906|11|27|df=y}}
| founder         = [[Vincenzo Lancia]]
| location        = [[Turin, Italy|Turin]], Italy
| key_people      = {{plainlist|
* [[John Elkann]] (chairman, Stellantis)
* Luca Napolitano (CEO)
}}
| industry        = [[Automotive industry|Automotive]]
| products        = [[Automobile]]
| production      = 43,076 (2020)
| revenue         = 
| area_served     = {{plainlist|
* Italy
* Belgium
* Netherlands
* France
* Spain
* Germany
}}
| net_income      = 
| num_employees   = 
| parent          = [[Stellantis]]
| homepage        = {{URL|https://www.lancia.com/}}
}}
'''Lancia Automobiles S.p.A.''' ({{IPA|it|ˈlantʃa|lang}}) is an Italian [[car manufacturer]] and a subsidiary of [[Stellantis Europe]], which is the European subsidiary of [[Stellantis]]. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to ''Lancia & C.'', a manufacturing concern founded in 1906 in [[Turin|Torino]] by [[Vincenzo Lancia]] (1881–1937) and Claudio Fogolin. It became part of [[Fiat]] in 1969.

The brand is known for its strong [[rallying]] heritage, and technical innovations such as the [[Vehicle frame#Unibody|unibody chassis]] of the 1922 [[Lancia Lambda|Lambda]] and the five-speed gearbox introduced in the 1948 [[Lancia Ardea|Ardea]].<ref>{{cite web|url=https://europe.autonews.com/automakers/lancia-passes-fiat-ownership-landmark-no-celebration-storied-brand|title=Lancia passes Fiat ownership landmark but no celebration for storied brand|last=Malan|first=Andrea|date=19 October 2019|access-date=18 April 2020|publisher=Automotive News Europe}}</ref> Despite not competing in the [[World Rally Championship]] since 1992, Lancia still holds more [[List of World Rally Championship Constructors' champions|Manufacturers' Championships]] than any other brand.

Sales of Lancia-branded vehicles declined from over 300,000 annual units sold in 1990 to less than 100,000 by 2010. After corporate parent Fiat acquired a stake in [[Chrysler]] in 2009, the Lancia brand portfolio was modified to include [[rebadging|rebadged]] Chrysler products, for sale in most European markets. In the United Kingdom and Ireland however, Lancias were rebadged as Chryslers. As sales continued to drop the Lancia-badged Chryslers were no longer offered after 2015. Since then, the company's only product has been the [[Lancia Ypsilon]], and sales outside of Italy ended in 2017. Despite Lancia's much smaller brand presence, the Ypsilon continues to be popular in Italy and managed to be the country's second best-selling car in 2019.<ref name="al volante">{{cite news|title=Le auto più vendute in Italia nel 2019|url=https://www.alvolante.it/news/auto-piu-vendute-italia-nel-2019-366844|access-date=12 January 2020|date=4 January 2020}}</ref>

The newly merged Franco-Italian-American company Stellantis stated that it would try to revive Lancia, with the move also suggesting there would be more than one model for the brand,<ref>{{cite web|title=Stellantis Pulls Legendary Italian Brand Lancia Back From The Brink|url=https://www.forbes.com/sites/michaeltaylor/2021/06/14/stellantis-pulls-legendary-italian-brand-lancia-back-from-the-brink/?sh=39de017a3d29|date=14 June 2021|work=Forbes|author=Michael Taylor}}</ref> as well as sales outside of Italy for the first time in years.<ref>{{cite news|url=https://www.motor1.com/news/546508/lancia-sell-cars-outside-italy/|title=Lancia To Sell Cars Outside Of Italy Starting In 2024|author=Angel Sergeev|date=2021-11-09|publisher=Motor1.com}}</ref><ref>{{cite news|url=https://europe.autonews.com/automakers/lancia-prepare-sales-outside-italy-naming-country-managers|title=Lancia to prepare for sales outside of Italy by naming country managers|author=Luca Cifferi|date=2022-04-07|publisher=Automotive News Europe}}</ref><ref name=reuters202205>{{cite news|url=https://www.reuters.com/article/stellantis-lancia-idUSL5N2X483O|title=Stellantis aims for 50% of sales online at relaunched Lancia|date=2022-05-20|publisher=Reuters}}</ref>

==History==
===Foundation and early years===
[[File:2006 SAG - Lancia Beta Torpedo 1520 HP 1909 -03.JPG|right|thumb|Lancia Beta Torpedo (1909)]]
Lancia & C. Fabbrica Automobili was founded on 27 November 1906 in [[Turin]] by [[Fiat S.p.A.|Fiat]] racing drivers, [[Vincenzo Lancia]] and his friend, Claudio Fogolin. The first car manufactured by Lancia was the "[[Lancia Alfa-12HP|Tipo 51]]" or "12 HP" (later called "Alfa"), which remained in production from 1907 to 1908. It had a small four-cylinder engine with a power output of {{cvt|28|PS|kW hp|0|abbr=on}}.<ref name="classicargarage.com">{{cite web |url=http://www.classicargarage.com/english/garages/history/lancia-histo.htm |title=Lancia history |first=Marc |last=Vorgers |website=classicargarage.com |access-date=1 May 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080905095640/http://www.classicargarage.com/english/garages/history/lancia-histo.htm |archive-date=5 September 2008 }}</ref>

In 1910, Lancia components were exported to the United States where they were assembled and sold as [[SGV (automobile)|SGVs]] by the SGV Company.<ref>{{cite news|title=Car here negotiating with leading dealers|url=https://www.newspapers.com/image/80704443/?terms=%22Acme%2BMotor%2BCar%22|newspaper=The Washington Times|date=October 25, 1910|page=13|via = [[Newspapers.com]]|access-date = June 12, 2015}} {{Open access}}</ref> In 1915, Lancia also manufactured its first truck, the [[Lancia Jota|Jota]], that continued as a dedicated series. In 1937, Vincenzo died of a heart attack. His wife, Adele Miglietti Lancia, and his son, [[Gianni Lancia]], took over control of the company. They persuaded [[Vittorio Jano]] to join as an engineer. Jano had already made a name for himself by designing various [[Alfa Romeo]] models, including some of its most successful race cars ever such as the [[Alfa Romeo 6C|6C]], [[Alfa Romeo P2|P2]] and [[Alfa Romeo P3|P3]].

[[File:LanciaBorgoSanPaolo009.jpg|thumb|The former Lancia Borgo San Paolo Plant in Turin, where Lancia automobiles were first produced]]

Lancia is renowned in the automotive world for introducing cars with numerous innovations. These include the [[Lancia Theta-35HP|Theta]] of 1913, which was the first European production car to feature a complete electrical system as standard equipment.<ref name="lancia.com">{{cite web |url=http://www.lancia.com/#/history-and-design/history/innovation/ |title=Innovation The First Models |website=lancia.com |access-date=9 June 2012 |archive-url=https://web.archive.org/web/20070225144827/http://www.lancia.com/#/history-and-design/history/innovation/ |archive-date=25 February 2007 |url-status=dead }}</ref> Lancia's first car adopting a [[monocoque]] chassis, the [[Lancia Lambda|Lambda]] produced from 1922 to 1931, featured '[[sliding pillar suspension|Sliding Pillar]]' independent front suspension that incorporated the spring and hydraulic damper into a single unit (a feature that would be employed in subsequent Lancias, up to the [[Lancia Appia|Appia]] that was replaced in 1963). In 1948, the first 5-speed [[gearbox]] was fitted to a production car (Series 3 Ardea). Lancia premiered the first<ref name="ritzsite.nl">1980; page 2 of: [http://www.ritzsite.nl/Lancia/02_LanciaCC.htm www.ritzsite.nl/Lancia/02_LanciaCC.htm], accessdate: 14. June 2016</ref> full-production [[V6 engine]], in the 1950 [[Lancia Aurelia|Aurelia]], after earlier industry-leading experiments with [[V8 engine|V8]] and [[V12 engine]] configurations. It was also the first manufacturer to produce a [[V4 engine]].<ref>{{cite journal|title=100 Years of Motoring |journal=The Motor |date=25 May 1985 |page=52 |url= https://books.google.com/books?id=22NWAAAAMAAJ&q=A+narrow-angle+V4+engine+plus+sliding+pillar+independent+front+suspension+also+found+a+place+in+the+Lambda,+though+Lancia |access-date=20 March 2018}}</ref> Other innovations involved the use of [[independent suspension]] in production cars (in an era where [[live axle]]s were common practice for both the front and rear axles of a car), and rear transaxles, which were first fitted to the [[Lancia Aurelia|Aurelia]] and [[Lancia Flaminia|Flaminia]] range. This drive for innovation, constant quest for excellence, fixation of quality, complex construction processes and antiquated production machinery meant that all cars essentially had to be hand-made. With little commonality between the various models, the cost of production continued to rise, while flat demand eventually affected Lancia's viability.{{citation needed|date=February 2013}}

Gianni Lancia, a graduate engineer, was president of Lancia from 1947 to 1955. In 1956, the Pesenti family took control,  with [[Carlo Pesenti]] in charge of the company.<ref>{{cite web |last1=Tatra87 |title=Automotive History: Italian Deadly Sins (Part 3) – The Many Sins Of Lancia |url=http://www.curbsideclassic.com/curbside-classics-european/automotive-history-italian-deadly-sins-part-3-the-many-sins-of-lancia/ |website=www.curbsideclassic.com |date=23 February 2018 |access-date=20 February 2019}}</ref>

===1969 to 2021===
[[File:LanciaBorgoSanPaolo0001.jpg|thumb|Entrance of the former Lancia Borgo San Paolo Plant in Turin, repurposed as a civic center]]
Fiat launched a take-over bid in October 1969. It was accepted by Lancia as the company was losing significant sums of money, with losses in 1969 being {{GBP}}20 million.<ref>{{cite news |title=Lancia loss was £20m |newspaper=[[The Times]] |date=30 April 1970 |page=24 }}</ref>  This was not the end of the distinctive Lancia marque, and new models in the 1970s such as the [[Lancia Stratos|Stratos]], [[Lancia Gamma|Gamma]] and [[Lancia Beta|Beta]] proved that [[Fiat]] wished to preserve the image of the brand it had acquired. [[Autobianchi]], bought by Fiat Group just a year before, was put under the control of Lancia.<ref>{{cite book |last=Raffaelli |first=Fabio |date=2012 |title=Enciclopedia dell'Automobile |url=https://books.google.com/books?id=WQnrMoD7ZDkC&q=autobianchi&pg=PA110 |language=it |publisher=Script edizioni |isbn=978-8866147091}}</ref>

During the 1970s and 1980s, Lancia had great success in [[Lancia in rallying|rallying]], winning many [[World Rally Championship]]s.

During the 1980s, the company cooperated with [[Saab Automobile]], with the [[Lancia Delta]] being sold as the [[Saab 600]] in [[Sweden]]. The 1985 [[Lancia Thema]] also shared a [[Type Four platform|platform]] with the [[Saab 9000]], [[Fiat Croma]] and the [[Alfa Romeo 164]]. During the 1990s, all models were closely related to other Fiat models.

Starting from 1 February 2007, Fiat's automotive operations were reorganised.<ref name="stampa automobiles">{{cite news |url=http://www.lastampa.it/2007/01/24/economia/fiat-auto-cambia-nome-sar-automobiles-group-b73Q0qjAhyfu2mmbJDBbbK/pagina.htm |title=Fiat auto cambia nome - Sarà "Automobiles group" |website=[[La Stampa|lastampa.it]] |date=24 January 2007 |access-date=12 February 2015 }}{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
Fiat Auto became [[Fiat Group Automobiles S.p.A.]], [[Fiat S.p.A.]]'s branch handling mainstream automotive production. Simultaneously the current company, ''Lancia Automobiles S.p.A.'', was created from the pre-existing brand, and controlled 100% by FCA.<ref name="stampa automobiles" />
In 2011, Lancia moved in another direction and added new models manufactured by [[Chrysler]] and sold under the Lancia badge in many European markets, such as the [[Chrysler 300#Second generation|300]] (named [[Lancia Thema|Thema]]), [[Chrysler 200#Lancia Flavia|200 Convertible]] (as Flavia) and [[Chrysler minivans (RT)|Voyager]]. Conversely, Lancia-built models began to be sold in right-hand drive markets under the Chrysler badge.

In 2015 Lancia's parent company Fiat Group Automobiles S.p.A. became [[FCA Italy S.p.A.]], reflecting the earlier incorporation of Fiat S.p.A. into [[Fiat Chrysler Automobiles]].<ref>{{Cite news|last=Chen|first=Angela|date=2014-12-16|title=Chrysler Group Changes Name to Mirror Parent Fiat|language=en-US|work=Wall Street Journal|url=https://online.wsj.com/articles/chrysler-group-changes-name-to-mirror-parent-company-fiat-1418733997|access-date=2021-03-10|issn=0099-9660}}</ref>

After 2015, all models produced by Chrysler were discontinued in the European market. Since then, the Lancia brand has remained alive, only by continuing to manufacture and sell the Ypsilon - which received another slight facelift in 2020 - exclusively in the Italian market.

=== Since 2021 – Relaunch under Stellantis ===
{{advertising|section|date=December 2025}}
Despite doubts about the brand's future following the completion of the [[Stellantis]] merger in 2021, Lancia was made part of a joint group with sister companies Alfa Romeo and [[DS Automobiles]], to develop new premium models for the 2024 model year.<ref>{{cite news|url=https://europe.autonews.com/automakers/alfa-romeo-ds-lancia-start-work-joint-models|archive-url=https://web.archive.org/web/20210204201506/https://europe.autonews.com/automakers/alfa-romeo-ds-lancia-start-work-joint-models|url-status=dead|archive-date=2021-02-04|title=Alfa Romeo, DS, Lancia start work on joint models|author=Peter Sigal|date=2021-02-04|publisher=Autonews Europe}}</ref><ref>{{cite news|url=https://www.motor1.com/news/467272/lancia-to-become-premium-brand/|title=Lancia Becomes Premium Brand In Stellantis Era|author=Angel Sergeev|date=2021-01-20|publisher=[[Motor1.com]]}}</ref><ref>{{cite news|url=https://www.motor1.com/news/494126/alfa-romeo-lancia-stellantis-investments/|title=Alfa Romeo, Lancia Will Have 'Greater Opportunities' Under Stellantis|author=Jacob Oliva|date=2021-03-13|publisher=Motor1.com}}</ref> As part of Stellantis' recovery plan for Lancia, Luca Napolitano was appointed the car maker's CEO,<ref>{{cite web|url=https://www.stellantis.com/en/news/press-releases/2021/january/appointment-of-the-top-executive-team-to-steer-stellantis|title=Appointment of the Top Executive Team to steer Stellantis|date=2021-01-19|publisher=Stellantis}}</ref> and [[Jean-Pierre Ploué]] its chief designer.<ref>{{cite news|url=https://www.forbes.com/sites/michaeltaylor/2021/06/14/stellantis-pulls-legendary-italian-brand-lancia-back-from-the-brink/|title=Stellantis pulls legendary italian brand Lancia back from the brink|author=Michael Taylor|date=2021-06-14|work=Forbes}}</ref>

Three new electric models were announced in June 2021: a new subcompact car - which became the [[Lancia Ypsilon#Fourth generation (2024)|fourth generation of Ypsilon]]; a compact crossover (codenamed L74) <ref>{{cite news|url=https://europe.autonews.com/cars-concepts/opel-ds-flagship-electric-cars-will-be-built-stellantis-plant-italy|title=Opel, DS flagship electric cars will be built in Italy|author=Luca Cifferi|date=2022-03-26|publisher=Automotive News Europe}}</ref><ref>{{cite news|url=https://europe.autonews.com/automakers/lancia-bets-online-sales-european-expansion|title=Lancia bets on online sales in European expansion|author=Staff and wire reports|date=2022-05-20|publisher=Auto News Europe}}</ref> - confirmed later in April 2023 as a five-door fastback CUV named Gamma, scheduled for a 2026 release;<ref>{{cite news |url=https://www.carscoops.com/2023/04/lancias-upcoming-ev-flagship-will-be-called-the-gamma/ |title=Lancia's Upcoming EV Flagship Will Be Called The Gamma |author=Thanos Pappas |date=2023-04-17 |publisher=CarScoops}}</ref><ref>{{cite news |url=https://www.carmagazine.co.uk/car-news/first-official-pictures/lancia/pura-hpe/ |title=Lancia Pu+Ra HPE concept: the brand's future design direction starts here |author=Ben Whitworth |date=2023-04-15 |publisher=[[Car (magazine)|Car Magazine]]}}</ref><ref>{{cite news |url=https://www.carscoops.com/2023/10/2026-lancia-gamma-confirmed-as-a-bmw-4-series-sized-flagship-electric-fastback/ |title=2026 Lancia Gamma Confirmed As A BMW 4 Series-Sized Flagship Electric Fastback |author=Sebastian Bell |date=2023-10-19 |publisher=CarScoops }}</ref> and a compact hatchback, likely to be a new Delta.<ref>{{cite news|url=https://europe.autonews.com/automakers/lancias-revival-plan-focuses-electrification-design-expansion-outside-italy|title=Lancia's revival plan focuses on electrification, design, expansion outside Italy|author=Luca Ciferri|date=2021-06-23|publisher=Auto News|archive-url=https://web.archive.org/web/20210623050828/https://europe.autonews.com/automakers/lancias-revival-plan-focuses-electrification-design-expansion-outside-italy|archive-date=2021-06-23}}</ref><ref name=export>{{cite news|url=https://www.motor1.com/news/546508/lancia-sell-cars-outside-italy/|title=Lancia To Sell Cars Outside Of Italy Starting In 2024|author=Angel Sergeev|date=2021-11-09|publisher=Motor1.com}}</ref><ref name=reuters202205 />

[[File:Lancia Pu+Ra HPE 4.jpg|thumb|Lancia Pu+Ra HPE (2023)]]

On November 28, 2022, Luca Napolitano laid the cornerstone of Lancia's "renaissance" by revealing a new logo and introducing the new ''Pu+Ra'' (Pure + Radical) Design language - through a sculpture called Pu+Ra Zero.<ref>{{cite news|url=https://www.motor1.com/news/623875/lancia-design-day-concept-debut/|title=Lancia Pu+Ra Zero Concept Debuts As Preview Of New Styling Language|website=Motor1.com|date=2022-11-28|accessdate=2023-01-07}}</ref><ref name=autonews2022>{{cite news |url=https://europe.autonews.com/cars-concepts/lancia-unveils-new-logo-design-language-ahead-relaunch |title=Lancia unveils new logo, design language ahead of relaunch |author=Luca Ciferri |date=2022-11-28 |publisher=Automotive News Europe }}</ref> Inspired by historic models such as the Aurelia, Flaminia, Delta and the 1970 [[Lancia Stratos Zero|Stratos Zero]] concept car, future electric models will be adorned by both organic lines and geometric shapes at the same time. The iconic ''calice'' grille was reinterpreted as a new Y-shaped LED light signature, with the new wordmark above them, instead of the shield.<ref>{{cite news|url=http://lignesauto.fr/?p=27058|title=Exclusive: the design secrets of future Lancia models and the new Pu+Ra Design language|website=LIGNES/auto|accessdate=2023-01-07}}</ref> At the rear, round taillights pays homage directly to the [[Lancia Stratos|Stratos]] sports car. All these design shapes were later applied into a fully-functional concept car: the [[Lancia Pu+Ra HPE Concept]] presented on 15 April 2023 in Milan.<ref>{{cite news |title=Svelato il nome del modello in arrivo dopo la Ypsilon: sarà Gamma |url=https://www.quattroruote.it/news/nuovi-modelli/2023/04/15/lancia_gamma_2026_dimensioni_autonomia_uscita_della_nuova_ammiraglia.html |access-date=17 April 2023 |agency=quattroruote.it |publisher=quattroruote.it |date=15 April 2023}}</ref><ref>{{cite news |title=Lancia, la nuova era è cominciata |url=https://www.quattroruote.it/news/concept/2023/04/15/lancia_pu_ra_hpe.html |access-date=17 April 2023 |agency=quattroruote.it |publisher=quattroruote.it |date=15 April 2023}}</ref>

On 12 December 2023, a prototype of the [[Lancia Ypsilon#Fourth generation (2024)|fourth generation of Ypsilon]] was found at the deep of a [[canal]] in the [[Montbeliard]] region, France, close to a Stellantis' plant in [[Sochaux]]; unveiling its final design few months before the official unveil. The model had been presumed stolen during development testing rides before the sinking.<ref>{{cite news |url=https://www.carscoops.com/2023/12/2025-lancia-ypsilon-gives-new-meaning-to-leaked-after-possibly-stolen-prototype-plunges-into-a-canal/ |title=2025 Lancia Ypsilon EV Gives New Meaning To Leak After Possibly Stolen Prototype Plunges Into A Canal |author=Sebastien Bell |date=2023-12-12 |publisher=CarScoops}}</ref><ref>{{cite news |url=https://www.autoblog.com/2023/12/13/a-presumably-stolen-lancia-ypsilon-prototype-is-pulled-from-a-canal-in-france/ |title=A presumably stolen Lancia Ypsilon prototype is pulled from a canal in France |author=Chris Teague |date=2023-12-13 |publisher=AutoBlog}}</ref>

On 14 February 2024, Lancia launched the [[Lancia Ypsilon#Fourth generation (2024)|fourth generation of Ypsilon]], initially offered as a limited production edition called the ''Ypsilon Edizione Limitata Cassina.'' This edition was co-developed between Lancia and Italian high-end furniture manufacturer [[Cassina S.p.A.]] Production of the model was capped at 1,906 units to commemorate Lancia's founding year of 1906.<ref>{{cite web|url=https://www.arenaev.com/lancia_reveals_a_limited_edition_2024_ypsilon_cassina-news-3100.php|title=Lancia reveals a limited edition 2024 Ypsilon Cassina|website=ArenaEV|first=Max|last=McDee|date=3 February 2024|accessdate=5 February 2024}}</ref>

The [[Lancia Ypsilon#Third generation (2011)|Ypsilon]] dominated the Italian market in the early months of 2024, and concluded the first quarter with 12,923 sales, up 16.4% compared to the same period in 2023.<ref>{{cite news |title=Lancia Ypsilon: record di vendite nel primo trimestre 2024 |url=https://www.motorionline.com/lancia-ypsilon-record-di-vendite-nel-primo-trimestre-2024/ |access-date=10 April 2024 |agency=motorionline.com |publisher=motorionline.com |date=9 April 2024}}</ref>

In May 2024, Lancia announced the revival of the HF performance division, unveiling an all-new Ypsilon HF version set to be launched in May 2025, along with a [[Rally4]] version of the same model, signalling a potential return to [[Lancia in rallying|rally championships]].

As of July 2024, the [[Lancia Ypsilon#Third generation (2011)|Ypsilon]] had sold 24,709 units, with a 3% increase in volumes and a market share of 2.8%.<ref name="auto">{{cite web |title=Lancia Ypsilon da record nel primo semestre del 2024 |url=https://www.media.stellantis.com/it-it/lancia/press/lancia-ypsilon-da-record-nel-primo-semestre-del-2024 |website=media.stellantis.com |publisher=stellantis.com |access-date=27 July 2024}}</ref> The first new [[Lancia Ypsilon#Fourth generation (2024)|Lancia Ypsilon]] was delivered on July 18, 2024,<ref>{{cite web |title=Oggi viene consegnata la prima Nuova Lancia Ypsilon |url=https://www.media.stellantis.com/it-it/lancia/press/oggi-viene-consegnata-la-prima-nuova-lancia-ypsilon |website=media.stellantis.com |publisher=stellantis.com |access-date=27 July 2024}}</ref> and by August, it had sold 1.362 units in the Italian market. Monthly sales later declined to 812 units by November.<ref>{{cite web |title=Immatricolazioni di autovetture per marca – Novembre 2024 |url=https://unrae.it/dati-statistici/immatricolazioni/6952/immatricolazioni-di-autovetture-per-marca-novembre-2024 |website=unrae.it |publisher=unrae.it |access-date=3 December 2024}}</ref><ref>{{cite web |title=Immatricolazioni di autovetture per marca – Agosto 2024 |url=https://unrae.it/dati-statistici/immatricolazioni/6847/immatricolazioni-di-autovetture-per-marca-agosto-2024 |access-date=27 November 2024 |website=unrae.it |publisher=unrae.it}}</ref>{{Outdated as of|year=2025}}
The return of Lancia dealers to the European market and beyond, and the future expansion of the range with the new planned models of [[Lancia Gamma]]<ref>{{cite web |title=La nuova Lancia Gamma prodotta nello stabilimento Stellantis di Melfi |url=https://www.media.stellantis.com/it-it/lancia/press/la-nuova-lancia-gamma-prodotta-nello-stabilimento-stellantis-di-melfi |website=stellantis.com |publisher=stellantis.com |access-date=27 November 2024}}</ref> and [[Lancia Delta]]. Furthermore, Lancia's return to [[Rallying|Rally]] competitions will certainly benefit sales and the relaunch of the brand.<ref>{{cite web |title=Lancia apre il primo showroom a Parigi e Barcellona |url=https://www.media.stellantis.com/it-it/lancia/press/lancia-apre-il-primo-showroom-a-parigi-e-barcellona |website=stellantis.com |publisher=stellantis.com |access-date=27 November 2024}}</ref><ref>{{cite web |title=Lancia e Sparco insieme per il ritorno nel mondo del Rally |url=https://www.media.stellantis.com/it-it/lancia/press/lancia-e-sparco-insieme-per-il-ritorno-nel-mondo-del-rally |website=stellantis.com |publisher=stellantis.com |access-date=27 November 2024}}</ref>{{Multiple issues|Outdated as of 2025. Assessment of the brand's future is presented in a highly subjective manner|section=y}}

== Leadership ==
* [[Vincenzo Lancia]] (1906–1937)<ref>https://www.stellantisheritage.com/en-uk/brand/lancia-people#:~:text=Vincenzo%20Lancia&text=Vivacious%20driver;%20meticulous%20entrepreneur%2C%20precise,from%20an%20unexpected%20heart%20attack.</ref>
* Adele Miglietti and [[Gianni Lancia]] (1937–1947)<ref>https://www.autosprintchicago.com/blog/2017/10/11/the-history-of-lancia#:~:text=Lancia%20after%20Vincenzo,suited%20to%20the%20wartime%20effort.</ref>
* Gianni Lancia (1947–1955)
* Carlo Pesenti (1956–1969)<ref name=":1">Giuseppe Turani (1980), ''Padroni senza cuore'', Milan: Rizzoli, 1980. pp 76-113.</ref>
* [[Olivier François]] (2009–2021)
* Luca Napolitano (2021–present)<ref>https://www.media.stellantis.com/em-en/lancia/press/luca-napolitano-lancia-chief-executive-officer-announces-lancia-brand-new-organization#:~:text=As%20part%20of%20the%20new,worked%20at%20FCA%20since%202003.</ref>

==Production models==
* 2024 figure is sales across Europe
{| class="wikitable" style="text-align:center; font-size:85%; float:right;"
|+ Lancia production<br />1990–2024<ref name="oica.net">{{cite web |url=http://oica.net/category/production-statistics/ |title=Lancia production between 1990–2009 |website=oica.net |access-date=14 October 2010}}</ref><ref>{{cite web |title=L'AUTO 2018 - Sintesi Statistica UNRAE |url=http://www.unrae.it/files/AnnualReportUNRAE_2018_web_5d0b31f58532f.pdf |website=unrae.it |access-date=20 December 2019}}</ref>
|-
! style="background:#dcdcdc; text-align:center; vertical-align:middle;"| Year
! style="background:#dcdcdc; text-align:center; vertical-align:middle;"| Cars
|-
|'''1990'''|| style="text-align:center;"|300,087
|-
|'''1991'''|| style="text-align:center;"|265,172
|-
|'''1992'''|| style="text-align:center;"|223,127
|-
|'''1993'''|| style="text-align:center;"|163,636
|-
|'''1994'''|| style="text-align:center;"|163,535
|-
|'''1995'''|| style="text-align:center;"|162,416
|-
|'''1996'''|| style="text-align:center;"|159,251
|-
|'''1997'''|| style="text-align:center;"|176,211
|-
|'''1998'''|| style="text-align:center;"|175,215
|-
|'''1999'''|| style="text-align:center;"|161,019
|-
|'''2000''' || style="text-align:center;"|170,348
|-
|'''2001''' || style="text-align:center;"|134,812
|-
|'''2002'''|| style="text-align:center;"|110,529
|-
|'''2003'''|| style="text-align:center;"|108,989
|-
|'''2004'''|| style="text-align:center;"|118,201
|-
|'''2005'''|| style="text-align:center;"|115,543
|-
|'''2006'''|| style="text-align:center;"|122,956
|-
|'''2007'''|| style="text-align:center;"|118,036
|-
|'''2008'''|| style="text-align:center;"|113,307
|-
|'''2009'''|| style="text-align:center;"|113,810
|-
|'''2010'''|| style="text-align:center;"|97,757
|-
|'''2011'''|| style="text-align:center;"|100,007
|-
|'''2012'''|| style="text-align:center;"|98,733
|-
|'''2013'''|| style="text-align:center;"|71,223
|-
|'''2014'''|| style="text-align:center;"|69,835
|-
|'''2015'''|| style="text-align:center;"|61,652
|-
|'''2016'''|| style="text-align:center;"|67,059
|-
|'''2017'''|| style="text-align:center;"|60,620
|-
|'''2018'''|| style="text-align:center;"|48,555
|-
|'''2019'''|| style="text-align:center;"|58,759
|-
|'''2020'''|| style="text-align:center;"|43,033<ref>{{cite news |title=Le auto più vendute in Italia nel 2020 |url=https://www.alvolante.it/news/auto-piu-vendute-italia-nel-2020-371841 |access-date=31 March 2023 |agency=alvolante.it |publisher=alvolante.it |date=13 January 2021}}</ref>
|-
|'''2021'''|| style="text-align:center;"|43,735<ref>{{cite news |title=Lancia Ypsilon, nel 2021 è la più venduta d'Italia dopo la Panda |url=https://www.auto.it/news/attualita/2022/01/05-5061407/lancia_ypsilon_nel_2021_e_la_piu_venduta_d_italia_dopo_la_panda |access-date=31 March 2023 |agency=auto.it/ |publisher=auto.it/ |date=5 January 2022}}</ref>
|-
|'''2022'''|| style="text-align:center;"|40,991<ref>{{cite news |title=La Lancia Y conclude il 2022 con un record di vendite |url=https://www.corrieredellosport.it/news/motori/2023/01/05-101834681/la_lancia_y_conclude_il_2022_con_un_record_di_vendite |access-date=31 March 2023 |agency=corrieredellosport.it |publisher=corrieredellosport.it |date=5 January 2023}}</ref><ref>{{cite web |title=Il 2022 è stato l'anno del Rinascimento del marchio Lancia |url=https://www.media.stellantis.com/it-it/lancia/press/il-2022-e-stato-l-anno-del-rinascimento-del-marchio-lancia |website=media.stellantis.com |publisher=stellantis.com |access-date=31 March 2023}}</ref>
|-
|'''2023'''|| style="text-align:center;"|44,743<ref>{{cite web |title=Lancia Ypsilon da record nel 2023 |url=https://www.media.stellantis.com/it-it/lancia/press/lancia-ypsilon-da-record-nel-2023 |website=stellantis.com |access-date=15 January 2024}}</ref>
|-
|'''2024'''|| style="text-align:center;"|'''32,600''' (sales)<ref>{{cite web | url = https://www.wired.it/article/crisi-alfa-romeo-lancia-maserati-stellantis/ | title = Stellantis, perché Alfa, Maserati e Lancia sono in crisi nera | trans-title = Stellantis – why Alfa, Maserati and Lancia are in deep crisis | first = Carlo | last = Terzano | date = 2025-03-19 | work = Wired.it | publisher = Condé Nast S.p.A | language = it }}</ref>
|}

===Current car models===

====Lancia Ypsilon====
{{Main|Lancia Ypsilon}}

[[File:2024 Lancia Ypsilon Cassina BEV.jpg|thumb|left|2024 [[Lancia Ypsilon]]|alt=]]
The Ypsilon is a premium 5-door [[supermini car]] produced since 2024. It is based on the [[Common Modular Platform|CMP/e-CMP]] platform. It is a replacement for the [[Fiat 500 (2007)|Fiat 500]] based model launched in 2011. Since 2017, it was only available in Italy, but in late 2024 it once again went on sale in select European markets as well. In the [[United Kingdom]] and [[Ireland]] it was previously sold as the ''Chrysler Ypsilon''.<ref name="Chrysler UK website">{{cite web |url=http://www.chrysler.co.uk/delta/ |title=Chrysler UK website |publisher=Chrysler.co.uk |access-date=21 October 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111019180208/http://www.chrysler.co.uk/delta |archive-date=19 October 2011 }}</ref>

For a long time, the Ypsilon has been the only Lancia car in production and only for sale in Italy, where it continued to be popular – it was the second best-selling car in Italy in 2019.<ref name="al volante"/> The new, Peugeot-based Ypsilon is not selling as well, being more expensive and mostly a redesign of models sold by Stellantis under other brands. Cumulative Italian sales for the first three months in 2025 were 2,926 units, down over 70 percent year-on-year.<ref>{{cite web | url = https://www.italpassion.fr/en/lancia/lancia-ypsilon-outstrips-laudi-a1-sales-well-almost/ | work = Italpassion | title = Lancia Ypsilon outstrips Audi A1 sales (well, almost) | date = 15 April 2025 | first = Alexandre | last = Filluzeau }}</ref>

===Past car models===
{{div col|colwidth=20em}}
*[[Lancia 2000]]
*[[Lancia Appia]]
*[[Lancia Ardea]]
*[[Lancia Augusta]]
*[[Lancia Beta]]
*[[Lancia Dedra]]
*[[Lancia Delta]]
*[[Lancia Flaminia]]
*[[Lancia Flavia]]
*[[Lancia Fulvia]]
*[[Lancia Gamma]]
*[[Lancia Kappa]]
*[[Lancia Lambda]]
*[[Lancia Lybra]]
*[[Lancia Montecarlo]]
*[[Lancia Prisma]]
*[[Lancia Thesis]]
*[[Lancia Trevi]]
*[[Eurovans|Lancia Zeta / Lancia Z]]
{{div col end}}

====Historical models====
The [[Lancia Aurelia]] introduced the front engine rear transmission configuration later used by Ferrari, Alfa Romeo, Porsche, GM, Volvo and Maserati, as well as the V6 engine, which is now common. It had [[inboard brake|inboard rear brakes]], an important way of reducing un-sprung weight.

The [[Lancia Stratos]] was a successful rally car during the 1970s, and helped the company to improve its sporting credentials.

====Chrysler-derived models====
The second generation [[Lancia Thema]] [[executive car]] (2011 – 2014) was a re-branded second generation [[Chrysler 300]] unveiled in 2011 to replace the [[Lancia Thesis|Thesis]]. It reused the name of the Italian made 1984–94 [[Lancia Thema|Thema]] saloon. It used to be available in various European markets, but for the United Kingdom and Ireland it was only sold as the ''Chrysler 300C''. It was discontinued in 2015.

The [[Chrysler Voyager#Lancia Voyager|Lancia Voyager]] was a [[large MPV]] unveiled in 2011, which was based on the [[Chrysler Town & Country]]. It was marketed in various European markets, but for the United Kingdom and Ireland it was only sold as the ''Chrysler Grand Voyager''. It was discontinued in 2015.

Between 2012 and 2014, the [[Chrysler 200#Lancia Flavia|Chrysler 200 Convertible]] was rebranded and marketed under the Lancia Flavia name.<ref>{{cite web |url= http://www.inautonews.com/chrysler-200-lancia-flavia-europe |title=Chrysler 200 to be Lancia Flavia in Europe |publisher=Inautonews.com |date=17 January 2011 |access-date=19 December 2015 |archive-url= https://web.archive.org/web/20140102192442/http://www.inautonews.com/chrysler-200-lancia-flavia-europe |archive-date=2 January 2014 |url-status=dead }}</ref> The Flavia was only available in [[Left- and right-hand traffic|left-hand drive]] markets, and thus not sold in the [[United Kingdom]] or [[Republic of Ireland|Ireland]].

<gallery widths="200">
File:" 12 - ITALY - Lancia Thema - Bologna.JPG|Lancia Thema
File:Lancia Voyager 2.8 MultiJet 16v Gold – Frontansicht, 10. März 2012, Düsseldorf.jpg|Lancia Voyager
File:Lancia Flavia 2.4 16v – Frontansicht, 9. Juni 2012, Düsseldorf.jpg|Lancia Flavia
</gallery>

===Concept cars===
{{see also|List of Lancia concept cars}}
[[File:LanciaFulvia(2003).JPG|thumb|[[Lancia Fulvia#2003 concept|Lancia Fulvia Coupé Concept]] at [[Frankfurt Motor Show|IAA]] 2003 designed by [[Flavio Manzoni]]]]

Lancia has shown several [[concept cars]] to the public including the Flaminia Loratmo (1958), [[Lancia Stratos|Stratos Zero]] (1970), the [[Lancia Megagamma|Megagamma]] by [[Italdesign Giugiaro]] and [[Lancia Sibilo|Sibilo]] by [[Gruppo Bertone|Bertone]] in 1978, Hit (1988) by [[Pininfarina]], the Bertone-designed [[Lancia Kayak|Kayak]] (1995), the [[Lancia Dialogos|Dialogos]] (1998) and Nea in 2000.<ref>{{cite web |url=http://www.caranddriver.com/news/lancia-nea-auto-shows |title=Lancia Nea |work=[[Car and Driver]] |date=September 2000 |access-date=23 August 2013}}</ref> The company showed the Granturismo Stilnovo and [[Lancia Fulvia#2003 concept|Fulvia]]<ref>{{cite web |url=http://www.autocar.co.uk/car-news/motoring/lancia-fulvia-coming |title=Lancia Fulvia is coming |work=[[Autocar (magazine)|Autocar]] |access-date=27 July 2012}}</ref> concepts in 2003. Lancia has shown the PU+RA HPE concept in 2023 as part of brand renaissance strategy.

===Special cars===
In the end of 1960, Lancia made their first [[Landaulet (car)|landaulet]]-[[limousine]] for the [[President of Italy]], called the [[Lancia Flaminia#Flaminia 335 "Presidenziale"|Lancia Flaminia 335 Presidenziale]].

In 1989, Lancia made a limousine version of the [[Lancia Thema#Thema Limousine|Thema]]. Production was limited to 24 examples, only for Fiat Group executives.

In 1999, Lancia made a one-off limousine version of the [[Lancia Kappa#Kappa Limousine|Kappa]] and at the 2004 [[Geneva Motor Show]], [[Stola (automotive company)|Stola]] showed a limousine version of the [[Lancia Thesis|Thesis]].

==Export markets==
In January 2014, in an interview with ''[[La Repubblica]]'', Fiat [[CEO]] [[Sergio Marchionne]] foreshadowed that Lancia would become an Italy–only brand, and focus only on the Ypsilon supermini range.<ref name="repubblica futuro">{{cite news |url=http://www.repubblica.it/economia/2014/01/09/news/intervista_a_marchionne-75530856/ |title=Marchionne: "Ecco il futuro della Fiat" |newspaper=[[La Repubblica]] |date=9 January 2014 |language=IT |access-date=27 April 2015}}</ref> However, in 2024, the brand began to be exported to other markets again.

===France===
In August 2024, Stellantis & You, a subsidiary of the [[Stellantis]] group dedicated to automobile distribution in Europe, has opened the very first Lancia point of sale located in [[La Défense]], near [[Paris]].<ref>{{cite web | url=https://www.autoplus.fr/actualite/le-premier-point-de-vente-lancia-a-ouvert-a-paris-1341801.html | title=Le premier point de vente Lancia a ouvert à Paris }}</ref>

===United States===
While some models had been imported on a small scale during the 1950s to the 1960s, Lancias were sold in the [[United States]] from 1975. Sales were comparatively slow, and the range was withdrawn at the same time as Fiat in 1982.

In 2009, following Fiat's acquisition of a stake in United States–based [[Chrysler]] and part of Chrysler's restructuring plans, it was stated that Fiat plans for the Chrysler brand and Lancia to co–develop products, with some vehicles being shared. Olivier Francois, Lancia's CEO, took over as CEO of the [[Chrysler (division)|Chrysler]] division in October 2009. Fiat also announced that, depending on the market, some Chrysler cars would be sold as Lancias and vice versa.

Francois' plans to re-establish the Chrysler brand as an upscale brand were somewhat muddied by the discontinuance of the [[Plymouth (automobile)|Plymouth]] brand.<ref>{{cite web |url=http://www.leftlanenews.com/lancia-chrysler-to-share-products.html |title=Lancia, Chrysler to share products |website=leftlanenews.com |access-date=29 November 2009 |archive-date=26 June 2015 |archive-url=https://web.archive.org/web/20150626111841/http://www.leftlanenews.com/lancia-chrysler-to-share-products.html |url-status=dead }}</ref> At the 2010 [[Detroit Auto Show]], a Chrysler-badged [[Lancia Delta]] was on display,<ref>{{cite journal |url=http://www.caranddriver.com/news/car/10q1/chrysler_delta_concept-auto_shows |title=Chrysler Delta Concept - Auto Shows |first=Jared |last=Gall |journal=[[Car and Driver]] |date=January 2010 |access-date=11 January 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100115084908/http://www.caranddriver.com/news/car/10q1/chrysler_delta_concept-auto_shows |archive-date=15 January 2010 }}</ref> but this did not result in sales in the United States, with proposals to instead modify an Alfa Romeo for sale by 2013.<ref>{{cite web |url=http://www.roadandtrack.com/future-cars/spy-photos/caught-testing-2013-chrysler-100/ |title=Caught Testing: 2013 Chrysler 100 - Spy Shots |work=[[Road & Track]] |date=6 February 2012 |access-date=27 July 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120505134749/http://www.roadandtrack.com/future-cars/spy-photos/caught-testing-2013-chrysler-100 |archive-date=5 May 2012 }}</ref>

===United Kingdom===
Lancia's reputation was significantly undermined in 1980, when defective Lancia Beta models, suffering from significant suspension sub-frame corrosion problems, were purchased back from owners by the company in a highly publicised campaign. These cars were later crushed.<ref name='GH1-1980'>{{cite news |url=https://news.google.com/newspapers?nid=2507&dat=19800410&id=r8BAAAAAIBAJ&pg=5776,2238512 |first=Hugh |last=Hunston |title=Lancia buy back rust-hit Betas |date=10 April 1980 |newspaper=[[The Herald (Glasgow)|The Glasgow Herald]] |access-date=26 August 2013}}</ref> The brand never recovered from the damage inflicted during the Beta recall and, combined with a range of related factors (including poor residual values, which made their range uncompetitive), decided to withdraw from the United Kingdom (and other [[Left- and right-hand traffic|right-hand drive]] markets) in February 1994.<ref name='DT1-2011'>{{cite news |url=https://www.telegraph.co.uk/motoring/car-manufacturers/chrysler/8582050/Chrysler-Ypsilon-review.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/motoring/car-manufacturers/chrysler/8582050/Chrysler-Ypsilon-review.html |archive-date=2022-01-12 |url-access=subscription |url-status=live |first=Andrew |last=English |title=Chrysler Ypsilon review |date=28 Jun 2011 |newspaper=[[The Daily Telegraph]] |access-date=26 August 2013}}{{cbignore}}</ref> The last model to be sold in the United Kingdom was the Delta, boosted by its rallying reputation, withdrawn from sale in 1995, although a small number of left-hand drive Lancia models have since reached the UK as personal imports.

After 1995, there were continuous rumours suggesting Lancia's return to the United Kingdom. In November 2005, ''[[What Car?]]'' reported rumours over the alleged return, to rival "affordable" premium makes, such as [[Saab Automobile|Saab]] and [[Volvo]].<ref>{{cite web|url=http://www.whatcar.com/News/Detail?tag=lancia-tipped-for-return-to-uk&articleID=217808|title=Lancia tipped for return to UK|publisher=What Car?|date=29 November 2005|access-date=25 May 2015}}</ref> In September 2006, ''What Car?'' reported that Lancia were returning to the United Kingdom.<ref>{{cite web|url=http://yoc.whatcar.com/%28X%281%29S%282fxcj345rvvzdbrm0em2l1ar%29%29/News/Detail?tag=lancia-to-re-enter-uk-in-2008&articleID=222219|archive-url=https://web.archive.org/web/20150525150450/http://yoc.whatcar.com/%28X%281%29S%282fxcj345rvvzdbrm0em2l1ar%29%29/News/Detail?tag=lancia-to-re-enter-uk-in-2008&articleID=222219|url-status=dead|archive-date=25 May 2015|title=Lancia to re-enter UK in 2008|publisher=What Car?|date=5 September 2006|access-date=25 May 2015}}</ref> The relaunch date was set for August 2008. In April 2008, ''[[Car (magazine)|Car]]'' reported that Lancia had postponed the relaunch.<ref>{{cite web|url=http://www.carmagazine.co.uk/car-news/industry-news/lancia/lancia-postpones-uk-launch/|title=Lancia postpones UK launch|publisher=carmagazine.co.uk|date=11 April 2008|access-date=25 May 2015|first=James|last=Foxall}}</ref> In June 2009, ''[[Autocar (magazine)|Autocar]]'' reported that the relaunch of Lancia was now “very unlikely”.<ref>{{cite web|url=https://www.autocar.co.uk/car-news/new-cars/lancia-uk-launch-very-unlikely|title=Lancia UK launch 'very unlikely'|publisher=autocar.co.uk|date=29 June 2009|access-date=19 April 2017}}</ref>

These rumours were credible since Lancia models, by that time, shared common parts with [[Fiat]] and [[Alfa Romeo]] models that were imported, sold and maintained by an existing dealership network. The cost to reestablish the brand would therefore be minimal. In December 2008, however, Fiat cancelled relaunch plans, due to financial concerns coinciding with the [[2008 financial crisis]], and the [[Great Recession in Europe|recession]].<ref>{{cite web|url=http://www.whatcar.com/car-news/fiat-cancels-lancia-s-uk-return/236386/|title=Fiat cancels Lancia's UK return|website=What Car?|date=8 December 2008|access-date=27 July 2012}}</ref>

In 2011, Lancia Ypsilon and Delta models were eventually reintroduced to the United Kingdom, but were sold under the Chrysler marque. In January 2014, the slow-selling Delta model was dropped from this line-up. In March 2015, Fiat Group announced that the Chrysler brand would be discontinued in the United Kingdom in 2017, citing a desire to focus largely on the Jeep brand instead.<ref>{{cite web|url=http://www.whatcar.com/car-news/chrysler-brand-axed-uk-2017/1338450|title=Chrysler brand to be axed in the UK in 2017|website=What Car?|date=17 March 2015|access-date=25 May 2015}}</ref>

===Japan===
A small number of Lancia models were previously sold in Japan, such as [[Lancia Fulvia|Fulvia]], [[Lancia Stratos|Stratos]] and [[Lancia Delta|Delta]]. More recently, some models have been sold under the Chrysler brand, such as the [[Lancia Ypsilon|Ypsilon]].

==Lancia in motorsport==
===Formula One===<!-- [[Lancia in Formula One]] links to this section -->
{{see also|Lancia Grand Prix results}}
[[File:1954-type Lancia D50A 616298256.jpg|thumb|A [[Lancia D50|Lancia D50A]] [[Formula One]] car]]

After Vincenzo Lancia's son [[Gianni Lancia|Gianni]] became director of the firm, it started to take part more frequently in motorsport, eventually deciding to build a Grand Prix car. [[Vittorio Jano]] was the new designer for Lancia and his [[Lancia D50]] was entered into the [[1954 Spanish Grand Prix]], where [[Alberto Ascari]] took the pole position and drove the fastest lap. In the [[1955 Monaco Grand Prix]] Ascari crashed into the harbour after missing a chicane. One week later Ascari was killed in an accident driving a Ferrari sports car at Monza. With Ascari's death and Lancia's financial problems the company withdrew from Grand Prix racing.<ref name="atlasf1.autosport.com">{{cite web |url=http://atlasf1.autosport.com/timeline/50s.html |title=Formula One timeline |website=atlasf1.autosport.com |access-date=27 June 2007}}</ref> Altogether Lancia took two victories and ten podiums in Formula One.<ref name="4mula1.ro">{{cite web |url=http://www.4mula1.ro/history/team/Lancia |title=Lancia Formula 1 Team |website=4mula1.ro |access-date=27 June 2007}}</ref>

Remnants of the Lancia team were transferred to [[Scuderia Ferrari]],<ref name="ddavid.com">{{cite web |url=http://www.ddavid.com/formula1/lancia.htm |title=Lancia D50 |website=ddavid.com |access-date=27 June 2007 |archive-date=2 July 2007 |archive-url=https://web.archive.org/web/20070702060150/http://www.ddavid.com/formula1/lancia.htm |url-status=dead }}</ref> where [[Juan Manuel Fangio]] won the [[1956 Formula One season|1956 championship]] with a Lancia-Ferrari car.

===Rallying===
{{see also|Lancia in rallying}}
[[File:Lancia Delta S4.jpg|thumb|A [[Lancia Delta S4]] [[Group B]] rally car]]
Lancia has been very successful in motorsport over the years, and mostly in the arena of [[rallying]]. Prior to the forming of the [[World Rally Championship]] (WRC), Lancia took the final [[International Championship for Manufacturers]] title with the [[Lancia Fulvia|Fulvia]] in 1972. In the WRC, they remain the most statistically successful marque (despite having withdrawn at the end of the [[1993 World Rally Championship season|1993 season]]), winning [[List of World Rally Championship Constructors' Champions|constructors' titles]] with the [[Lancia Stratos|Stratos]] ([[1974 World Rally Championship season|1974]], [[1975 World Rally Championship season|1975]] and [[1976 World Rally Championship season|1976]]), the [[Lancia 037|037]] ([[1983 World Rally Championship season|1983]]) and the [[Lancia Delta|Delta]] (six consecutive wins from [[1987 World Rally Championship season|1987]] to [[1992 World Rally Championship season|1992]]). The Delta is also the most successful individual model designation ever to compete in rallying. All this gave Lancia a total of 11 [[World Rally Championship|Championships]] over the years and 15 [[European Rally Championship|European Championship]] from 1969 to 1992.

[[Juha Kankkunen]] and [[Miki Biasion]] both won two [[List of World Rally Championship Drivers' Champions|drivers' titles]] with the Delta. Among other drivers to take several World Rally Championship wins with Lancia were [[Markku Alén]], [[Didier Auriol]], [[Sandro Munari]], [[Bernard Darniche]], [[Walter Röhrl]], [[Björn Waldegård]] and [[Henri Toivonen]]. The history of the brand in rallying is also tainted with tragedy, with deaths of Italian driver [[Attilio Bettega]] at the 1985 [[Tour de Corse]] in a [[Lancia 037]] and then Finnish championship favourite Toivonen in a [[Lancia Delta S4]] at the same rally exactly a year later. These deaths would eventually lead to the end of [[Group B]] rallying.

===Sports car racing===
[[File:Lancia D24 (24716921540).jpg|thumb|right|[[Lancia D24]]]]
In 1951 [[Mille Miglia]], Lancia Aurelia B20 GT came second overall. .<ref>{{cite web|url=http://www.thornleykelham.com/1950-ferrari-195s/1951-mille-miglia-lancia-aurelia-b20gt-series-1/#ad-image-23|title=1951 ex-Mille Miglia, ex-Le Mans, Lancia Aurelia B20GT » Thornley Kelham|website=www.thornleykelham.com|access-date=14 January 2019|archive-date=5 August 2021|archive-url=https://web.archive.org/web/20210805215841/https://www.thornleykelham.com/1950-ferrari-195s/1951-mille-miglia-lancia-aurelia-b20gt-series-1/#ad-image-23|url-status=dead}}</ref>

In 1953, [[Umberto Maglioli]] won the [[Targa Florio]] at the wheel of the Lancia D20. The same year Lancia introduced the [[Lancia D24|D24]] sports racer, which was an evolution of D23 model, but rebodied as a spider by Pinin Farina. Its most significant victories were the [[1953 Carrera Panamericana]], the [[1954 Mille Miglia]] and the 1954 [[Targa Florio]].

[[File:Lancia Beta MonteCarlo 1980-05-24.jpg|thumb|right|A [[Lancia Beta Montecarlo]] [[Group 5 (racing)|Group 5]] car]]
During Lancia's dominance of rallying, the company also expanded into sports cars in the late 1970s until the mid-1980s. It first ran the [[Lancia Stratos HF|Stratos HF]] in [[Group 4 (racing)|Group 4]], and for a brief interlude with a rare [[Group 5 (racing)|Group 5]] version. The car was replaced with the successful [[Lancia Montecarlo|Beta Montecarlo]] Turbo winning the FIA's [[1980 World Championship for Makes]] and [[1981 World Endurance Championship for Makes]] and the 1980 [[Deutsche Rennsport Meisterschaft]].

[[File:Lancia LC2 Front.jpg|thumb|right|A [[Lancia LC2]] [[Group C]] sports car]]
In 1982 the team moved up to [[Group 6 (racing)|Group 6]] with the [[Lancia LC1|LC1]] Spyder, followed by the [[Group C]] [[Lancia LC2|LC2]] coupé which featured a [[Ferrari]] powerplant in 1983. The LC2 was a match for the standard-setting [[Porsche 956]] in terms of raw speed, securing 13 pole positions over its lifetime; however, its results were hampered by poor reliability and [[fuel economy in automobiles|fuel economy]], and it only managed to win three [[European Endurance Championship|European]] and [[World Sportscar Championship|World Endurance Championship]] races. The team's inability to compete against the dominant [[Porsche 956]] and [[Porsche 962|962]] sports cars led it to drop out of sportscar racing at the end of 1986 in order to concentrate on rallying, although private teams continued to enter LC2s with declining results until the early 1990s.

====Titles====
*[[1979 World Sportscar Championship season|1979 World Championship for Makes]] (under 2-litre division)
*[[1980 World Championship for Makes]] (overall)
*[[1981 World Endurance Championship for Makes]] (overall)
*1980 [[Deutsche Rennsport Meisterschaft]]
{{Clear}}

==Commercial vehicles==
Lancia produced a wide range of vans, trucks, buses and military vehicles from the beginning, forming Lancia Veicoli Industriali in 1912. Lancia slowly withdrew from the commercial sectors during the late 1960s and production of commercial vehicles ended in the early 1970s, shortly after Fiat's takeover of the company, with some models of [[Lancia Veicoli Speciali]] transferred to [[Iveco]].
[[File:Lancia Superjolly front.jpg|thumb|[[Lancia Superjolly]]|alt=]]

===Light commercial vehicles===
* 1958 [[Lancia Ardea]] Furgoncino (van), Cassone (pick-up)
* 1950 [[Lancia Beta (van)|Lancia Beta]]
* 1953 [[Lancia Appia]] Furgoncino (van), Camioncino (pick-up)
* 1959 [[Lancia Jolly]]
* 1963 [[Lancia Superjolly]]

===Heavy commercial vehicles===
[[File:Lancia Triota 1921.jpg|thumb|Lancia Triota 1921]]
[[File:Lancia Esadelta C.jpg|thumb|Lancia Esadelta C]]
[[File:Lancia Esagamma E front3.jpg|thumb|Lancia Esagamma E]]
[[File:Athens-trolley-1981.jpg|thumb|Lancia trolleybus in Athens]]
[[File:Bundesarchiv Bild 146-1989-105-13A, Ungarn, deutscher Rückzug.jpg|thumb|Lancia 3RO military truck]]

* 1915 [[Lancia Jota]]
* 1915 [[Lancia Jota#Djota|Lancia Djota]]
* 1921 [[Lancia Jota#Triota|Lancia Triota]]
* 1921 [[Lancia Jota#Tetrajota|Lancia Tetrajota]]
* 1924 [[Lancia Jota#Pentajota|Lancia Pentajota]]
* 1926 [[Lancia Jota#Esajota|Lancia Esajota]]
* 1927 [[Lancia Eptajota]]
* 1932 [[Lancia Ro]]
* 1935 [[Lancia Ro-Ro]]
* 1938 [[Lancia 3Ro]]
* 1943 [[Lancia Esaro]]
* 1941 [[Lancia E290]]  electric truck, 202 built (E290 & E291) (La Lancia 3rd Ed, p.&nbsp;431, Wim Oude Weerink)
* 1947 Lancia 6Ro
* 1947 [[Lancia Esatau]]
* 1957 Lancia Esatau B
* 1959 [[Lancia Esadelta]]
* 1963 Lancia Esadelta B
* 1967 Lancia Esadelta C
* 1969 [[Lancia Esagamma]]

===Buses===
* 1919 [[Lancia Eptaiota]]
* 1920 [[Lancia Trijota (bus)]]
* 1922 Lancia Tetraiota
* 1925 Lancia Pentaiota
* 1927 [[Lancia Omicron]]
* 1934 [[Lancia Ro (bus)]]
* 1947 [[Lancia Esatau (bus)]]
* 1949 [[Lancia Esatau (bus)]] V11
* 1953 [[Lancia Esatau (bus)]] V81
* 1957 [[Lancia Esatau (bus)]] 703
* 1964 [[Lancia Esagamma (bus)]] 715/718

====Trolleybuses====
* 1951 Lancia Esatau Pistoiesi
* 1956 Lancia Esatau Piaggio Ansaldo
* 1961 [[Lancia Esatau V.11 (trolleybus)]]
* 1966 [[Lancia 140|Lancia Diafa trolleybus]]
* 1967 Lancia Bimax
* 1968 Lancia Bimax F600
* 1968 Lancia Pistoiesi
* 1969 Lancia Menarini Monocar
* 1969 Lancia Esatau P Casaro

===Military vehicles===
[[File:An Italian 90-53 gun on a truck mounting joining the rows of derelict Axis vehicles and equipment jettisoned by Rommel's army.jpg|thumb|[[Cannone da 90/53]] on a Lancia truck]]
* 1912 [[Lancia 1Z]] (light truck)
* 1912 [[Lancia 1ZM]] (armoured car)
* 1938 [[Lancia 3Ro]] (truck)
* 1942 Lancia Esaro (truck)
* 1942 [[Lince (armored car)|Lancia Lince]] (armoured car)
* 1948 Lancia Esatau 6RoM (truck)
* 1951 Lancia CL51 (Z 20) (troop transporter)
* 1954 Lancia TL51 (Z 30) (truck)
* 1960 Lancia 506 (truck)
* 1975 Lancia ACL 75 (6611 M) (truck)
* 1990 Lancia ACL 90 (truck, later [[Iveco]]) (truck)

=== Tractor ===
* 1947 Lancia 3Ro (based on Fiat)

===Other===

* 2007 [[Lancia Bike]]
* 2009 [[Lancia di Lancia]] speedboat

==Engines==

[[File:Lancia Flavia Flat four (Boxer) engine (26097832230).jpg|thumb|[[Lancia Flavia]] [[Lancia Flat-4 engine|Flat four]]]]

* [[Lancia Flat-4 engine]]
* [[Lancia V4 engine]]
* [[Lancia V6 engine]]
* Lancia V8 engine
* [[Lancia Tipo 4]]

==Logo==
;1907
From 1907 to 1910 Lancia cars didn't bear a true badge, but rather a brass plaque identifying the manufacturer (Lancia & C.) and chassis code; although some models did have a brass Lancia script on the grille.<ref name="lanciapress logo">{{cite web |url=http://www.lanciapress.com/press/detail/9591 |title=Un nuovo marchio per le sfide del futuro |website=lanciapress.com |publisher=Lancia Automobiles S.p.A. |date=6 March 2007 |language=IT |access-date=26 April 2015}}</ref>

;1911
The original Lancia logo was designed by Count [[Carlo Biscaretti di Ruffia]].
In 1910 Vincenzo Lancia asked Biscaretti di Ruffia to design a badge for the company: the Count submitted six [[watercolour]] proposal sketches. Vincenzo Lancia chose a round one, composed by a blue [[lance]] and flag bearing a Lancia script ("Lancia" means "lance" in Italian) in gold, over a four-spoke steering wheel, with a hand [[throttle]] detail on the right spoke.<ref name="lanciapress logo" /> The first car to bear the Lancia logo was the [[Lancia Gamma (1910)|Gamma 20 HP]] in 1911.<ref name="lanciapress logo" />

;1929
In 1929 the logo acquired its final layout: the previous round badge was superimposed on a blue shield in the shape of a [[Reuleaux triangle]] (as found in one of Biscaretti di Ruffia's six original proposals).<ref name="lanciapress logo" /> Though first applied on the 1929 [[Lancia Dikappa|Dikappa]], this badge was only used consistently starting with the 1936 [[Lancia Aprilia|Aprilia]].<ref name="lanciapress logo" />

;1957
Beginning with the 1957 [[Lancia Flaminia|Flaminia]], Lancia cars switched from the traditional vertical split grille to a horizontal, full-width one. The logo was moved inside the grille opening, and changed to a more stylized chromed metal open-work design; shield and steering wheel became chrome frames, the only remaining enameled surface being the blue field of the flag. This new metal logo was used on most models with some exceptions, namely [[Zagato]]-bodied [[Lancia Fulvia]]s and [[Lancia Flavia|Flavias]], the [[Lancia 2000|Lancia 2000 Berlina]] (which reprised the traditional upright grille and the round enameled badge) and the [[Lancia Stratos|Stratos HF]] (whose ornaments lacked the triangular shield).

;1974
In 1974 the badge was redesigned on [[Umberto Agnelli]]'s request;<ref name="lanciapress logo" /> it went back to a modernised silver, white and blue version of the 1929 design. Flag and lance were unified in a single shape and dispensed with the earlier minute detailing, the Lancia letters became all of the same size, and the steering wheel became also outlined in blue and lost the hand throttle detail. This logo debuted on the 1979 [[Lancia Delta#First generation|Lancia Delta]],<ref name="lanciapress logo" /> and made its way on the other models as they adopted the split grille introduced by the Delta. Though lightly revised in 2000 with the addition of a chrome shield surround, the 1974 logo was used through four decades, up to 2006.

;2007
A redesigned logo, designed by Robilant Associati, was presented at the 2007 [[Geneva Motor Show]]—a couple of months after the creation of Lancia Automobiles.<ref name="lanciapress logo" /> While the traditional chrome-framed blue shield has been retained and made three-dimensional, for the first time since 1911 lance and flag are absent; the steering wheel has been stylized into a chromed circle, from which two spikes converge towards the modern Lancia logotype in the centre.

;2022
The current logo was unveiled in late 2022, as part of Lancia's newest design language dubbed ''Pu+Ra''. The logo retains the colour scheme of the 2007 logo, while also reinstating and streamlining the flag, circle and lance theme of the 1957 logo.<ref name=autonews2022 />
<gallery widths="180">
File:LogoLancia1907.jpg|Lancia (1907)
File:LogoLancia1911.jpg|Lancia (1911)
File:LogoLancia1929.jpg|Lancia (1929)
File:LogoLancia1957.jpg|Lancia (1957)
File:LogoLancia1974.jpg|Lancia (1974)
File:Lancia company logo.png|Lancia (2007)
File:Lancia logo 2022.png|Lancia (2022)
</gallery>

==Media and sponsorship==
[[File:Lancia Stratos HF 01.jpg|thumb|alt=|Two [[Lancia Stratos]] side by side]]

Lancia sponsored the [[Venice Film Festival]] for five years, ending in 2012, with the [[Lancia Thema]] used to transport stars to the festival.<ref>{{cite web |url=http://www.autoedizione.com/maserati-to-take-over-role-of-lancia-at-film-festival-of-venice/ |title=Maserati to take over role of Lancia at Film Festival of Venice |work=Auto Edizione |date=29 July 2013 |access-date=23 August 2013}}</ref> Lancia was sponsor of the ninth and eleventh World Summits of [[Nobel Peace Prize]] Laureates.

==See also==
{{Portal|Italy|Companies|Cars}}
* [[List of automobile manufacturers]]
* [[List of Formula One constructors]]
* [[List of Italian companies]]
* [[List of World Rally Championship Constructors' Champions]]
* [[Martini Racing]]

==References==
<!--See [[Wikipedia:Footnotes]] for an explanation of how to generate footnotes using the <ref(erences/)> tags-->
{{Reflist}}

==Further reading==
<!-- last updated October 2021 -->
{{refbegin}}
* {{Cole-CCA |chapter=Chapter 2: Lancia Lamentation}}
{{refend}}

==External links==
{{commons category}}
* {{Official website}}
<!-- Per [[WP:ELMINOFFICIAL]], choose one official website only -->
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* [https://web.archive.org/web/20161013130032/http://web670.server9.greatweb.de/produktion.html Lancia models production]

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