View source for L'Interdit

{{short description|Givenchy perfume}}
{{Infobox Brand
|name=L'Interdit
|image=Audrey Hepburn in Roman Holiday trailer.jpg
|caption=Audrey Hepburn
|type=[[Perfume]]
|currentowner= {{ubl|[[Hubert de Givenchy]]|[[Parfums Givenchy]]}}
|discontinued= discontinued in the 1990s in the US before reformulating in 2002
|markets= Worldwide
|introduced={{Start date|1957}}}}
'''L'Interdit''' ({{IPA|fr|lɛ̃.tɛʁ.di|pron}}) was a [[perfume]] created in 1957 by [[Hubert de Givenchy]].<ref name=":0">{{Cite news|url=http://www.vogue.co.uk/article/hubert-de-givenchy-biography|title=Hubert de Givenchy|last=Roff|first=Connie|access-date=2018-05-26}}</ref> The word ''[[wiktionary:interdit|interdit]]'' is French for "forbidden." The [[parfumeur]] behind this feminine aldehydic-floral fragrance was Francis Fabron (1913–2005). It has a delicate, floral, powdery aroma. It contains notes of [[rose]], [[jasmine]], [[violet (plant)|violet]] and, at the heart, a blend of woods and grasses.<ref>{{Cite web|url=https://www.fragrantica.com/perfume/Givenchy/L-Interdit-4695.html|title=L'Interdit Givenchy perfume - a fragrance for women 1957|website=www.fragrantica.com|language=EN|access-date=2018-05-26}}</ref><ref>{{Cite web|url=http://www.basenotes.net/ID10211534.html|title=L'Interdit (original) by Givenchy (1957) — Basenotes.net|website=www.basenotes.net|language=en|access-date=2018-05-26}}</ref>

Givenchy created the perfume for [[Audrey Hepburn]], who wore it for a year before its release to the public.<ref>{{Cite web|url=http://www.fashionmodeldirectory.com/designers/hubert-degivenchy/|title=Hubert De Givenchy - Fashion Designer {{!}} Designers {{!}} The FMD|publisher=[[Fashion Model Directory]]|access-date=2018-05-26}}</ref> Hepburn also became the first actress to become the face of a perfume, for L'Interdit.<ref name=":0" />

== Creation ==
L'Interdit was secretly created in 1954 and was worn only by actress Audrey Hepburn, to whom it was given as a gift by Hubert de Givenchy, who had dressed her. For this, he called on a laboratory in [[Grasse]], Roure Bertrand Dupont (nowadays [[Givaudan]]), who started with a base of [[aldehyde]]s, reminiscent of the smell of chic [[dry cleaner]]s, being a typical perfume of the 1950s, where one begins to use for the juices of the odors of the functional universe. In those years, perfumers also often used bouquets of scents, whereas nowadays the notes are more linear. L'Interdit thus includes [[tonka bean]] in the base note. Olfactologist at Givenchy, Françoise Donche notes that “without being sulphurous, L'Interdit evokes a passionate seduction. The mischievous side of the top notes turns out to be quite sensual in the end, the carnation is not so demure and the clove, a burning spice, brings a clearly intoxicating touch.” It is part of the “floral aldehyde” family.

In 1957, Hubert de Givenchy decided to market the perfume, to which Audrey Hepburn replied: “But I forbid you”. The star finally lifted his ban and participated in this to give the name to the perfume.<ref name=":1">{{Cite web|last=Figaro|first=Madame|date=2014-09-18|title=1957, L'Interdit de Givenchy|url=https://madame.lefigaro.fr/beaute/1957-linterdit-de-givenchy-170812-273830|access-date=2022-02-10|website=Madame Figaro}}</ref>

== Success ==
L'Interdit quickly became successful with 4000 sales in its first days; a promising figure considering, at the time, it was only sold in France.<ref name=":1" />

==References==
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==External links==
* [http://www.basenotes.net/ID10211534.html L'Interdit] at [[Basenotes|Basenotes.net]]
* [https://www.fragrantica.com/perfume/Givenchy/L-Interdit-4695.html L'Interdit] at [[Fragrantica|Fragrantica.com]]
* [http://latimesblogs.latimes.com/alltherage/images/2008/02/29/audrey_hepburn_perfune_adjpg.jpg Advertisement with Hepburn]

{{Parfums Givenchy}}
{{Perfume}}

{{DEFAULTSORT:Interdit, L'}}
[[Category:Perfumes]]
[[Category:Products introduced in 1957]]
[[Category:20th-century perfumes]]


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