View source for James Storm

{{short description|American professional wrestler (born 1977)}}
{{other people}}
{{Use mdy dates|date=March 2022}}
{{Infobox professional wrestler
|name           = James Storm
|image          = James Storm Nov 2015.jpg
|caption        = Storm in 2015
|birth_name     = James Allen Cox<ref name="Intelius2"/><ref name=Wedding/>
|birth_date     = {{Birth date and age|mf=yes|1977|6|1}}<ref name="Intelius2"/>
|birth_place    = [[Franklin, Tennessee]], U.S.<ref name="OWOW">{{cite web|url=http://www.onlineworldofwrestling.com/profiles/j/james-storm.html|access-date=August 10, 2008|title=James Storm bio|publisher=Online World of Wrestling}}</ref>
|spouse         = {{marriage|Dani McEntee|March 30, 2011}}
|children       = 3
|website        = {{URL|sorryaboutyourdamnluck.com}}
|ring_names     = '''James Storm'''<ref name=Cage/>
|height         = 6 ft 0 in<ref name=TNAbio>{{cite web|url=http://www.tnawrestling.com/roster/Wrestler-Roster/item/1585-cowboy-james-storm |access-date=August 10, 2008 |title=James Storm profile |publisher=[[Impact Wrestling|Total Nonstop Action Wrestling]] |url-status=dead |archive-url=https://web.archive.org/web/20110519202357/http://www.tnawrestling.com/roster/Wrestler-Roster/item/1585-cowboy-james-storm |archive-date=May 19, 2011 }}</ref>
|weight         = 230 lb<ref name=TNAbio/>
|billed         = [[Leipers Fork, Tennessee]], U.S.<ref name=TNAbio/>
|trainer        = [[Jerry Jarrett]]<ref name=FarewellAsylum>{{cite web|url=http://www.f4wonline.com/content/view/18323/|title=TNA house show report 11-12 Nashville|last=Goodman|first=Larry|date=November 13, 2010|access-date=November 13, 2010|work=[[Dave Meltzer#Wrestling Observer Newsletter|Wrestling Observer Newsletter]]|quote=Storm talked about starting out at the Fairgrounds training under Wolfie D and Jerry Jarrett.}}</ref><br/>Shane Morton<ref name="Cage">{{cite web|url=http://www.cagematch.de/?id=2&nr=914|access-date=November 13, 2010|title=James Storm profile|work=Cagematch}}</ref><br/>[[Wolfie D]]<ref name=OWOW/><ref name=FarewellAsylum/>
<br/>James Roberts<ref name=OWOW/><ref name=FarewellAsylum/>
|debut          = 1997<ref name=OWOW/>
|retired        =
}}
'''James Allen Cox'''<ref name="Intelius2">{{cite web|url=http://www.intelius.com/results.php?ReportType=1&formname=name&qf=james&qmi=a&qn=cox&qcs=Thompsons+Station%2C+TN&focusfirst=1|title=People Search from Intelius searches billions of public records instantly. Search free now!|author=Intelius, Inc.}}</ref><ref name="Wedding2">{{cite web |url = http://www.tcpalm.com/news/2011/may/12/weddings-james-cox-and-dani-mcentee/|title = Wedding: James Cox and Dani McEntee|access-date = May 12, 2011|publisher = Tcpalm.com|date = May 12, 2011}}</ref> (born June 1, 1977) is an American [[professional wrestler]] better known by the [[ring name]] '''James Storm'''. He currently competes on the [[independent circuit]]. He is best known for his time in  [[Total Nonstop Action Wrestling]] (TNA).

He started his career in 1997 and after working on several [[independent promotions]], he began to wrestle for the newly created [[Total Nonstop Action Wrestling|NWA: Total Nonstop Action]] promotion. Storm participated in TNA's first event and became a [[tag team]] with [[Chris Harris (wrestler)|Chris Harris]], [[America's Most Wanted (professional wrestling)|America's Most Wanted]] (AMW). AMW became one of the best tag teams in the promotion, winning 6 times the [[NWA World Tag Team Championship]]. He also won the NWA World Tag Team Championship one more time with [[Christopher Daniels]]. After the team disbanded in 2006, Storm started a singles career, crowning himself as the [[TNA World Beer Drinking Champion]].

In 2008, Storm formed [[Beer Money, Inc.]] with [[Bobby Roode]]. Together they became [[List of Impact World Tag Team Champions|4 time]] [[TNA World Tag Team Champions]] and joined the [[Fortune (professional wrestling)|Fortune]] [[Stable (professional wrestling)|stable]]. In 2011, Storm defeated [[Kurt Angle]] to win the [[TNA World Heavyweight Championship]], his first [[Professional wrestling championship#World championships|world title]]. During the following years, Storm won the TNA World Tag Team Championship two more times with [[Jaxson Ryker|Gunner]] in 2013 and [[Abyss (wrestler)|Abyss]] in 2014, as well as the [[TNA King of the Mountain Championship]] [[List of TNA Television Champions|once]]. He would leave TNA in 2015. Storm returned in 2016, winning the TNA World Tag Team Championship one more time with Bobby Roode as Beer Money. After leaving TNA in 2018, Storm worked for several independent promotions, most notably National Wrestling Alliance (NWA), where he won the NWA World Tag Team Championship once (with [[LA Knight|Eli Drake]]), and [[NWA National Championship]] once.

== Early life ==
James Allen Cox was an [[Scholastic wrestling|amateur wrestler]] while in [[high school]]. In addition, he was a talented [[basketball]] player, and was awarded a [[scholarship]] to [[Austin Peay State University]].

== Professional wrestling career ==
=== Early career (1997–2002) ===
Cox's professional wrestling career began when he was trained by [[Wolfie D]], a veteran [[tag team]] wrestler, in 1995. His training was hampered by a broken shoulder, and Cox eventually dropped out of Slash's [[Glossary of professional wrestling terms#School|training school]]. He resumed training with Shane Morton after his shoulder had healed.

Cox toured the [[Southeastern United States|south-east]] [[independent circuit]] before being signed to a [[World Championship Wrestling]] (WCW) developmental deal in 2000. Cox made several appearances for World Championship Wrestling on ''[[WCW Worldwide]]'' and ''[[WCW Saturday Night]]'' in 2000 as an [[Job (professional wrestling)|enhancement talent]], where he assumed the ring name "James Storm".

Storm returned to the independent circuit after WCW was sold to the [[World Wrestling Federation]] in March 2001.

=== NWA Total Nonstop Action / Total Nonstop Action Wrestling (2002–2015) ===
==== America's Most Wanted (2002–2006) ====
{{Main|America's Most Wanted (professional wrestling)|l1=America's Most Wanted}}
Storm wrestled his future tag team partner, [[Chris Harris (wrestler)|Chris Harris]], on a "Legends Night" show on June 1, 2002. As a result of the match, both wrestlers were hired by the upstart [[Impact Wrestling|Total Nonstop Action Wrestling]] (TNA) [[Professional wrestling promotion|promotion]]. The pair were expected to wrestle as singles wrestlers, but were instead placed into a tag team. They named themselves "America's Most Wanted" (AMW) because, according to Storm the name was a reference to his "little trouble with the law".

On the inaugural TNA [[pay-per-view]] on June 19, 2002, Storm and Harris were in two different matches in their TNA debuts (Storm teamed up with Psicosis against [[The Shane Twins|The Johnsons]], while Harris took part in the Gauntlet for the Gold battle royal for the vacant [[NWA World Heavyweight Championship]]). The pair wrestled together for the first time on the second ever TNA pay-per-view a week later. Storm and Harris quickly became mainstays of the promotion and teamed regularly over the next few years. Splits were teased in early 2003 and again in 2004, but nothing came of them.

America's Most Wanted turned heel in late 2005 by helping [[Jeff Jarrett]] defeat [[Raven (wrestler)|Raven]] for the [[NWA World Heavyweight Championship]]. They went on to join [[Planet Jarrett|Jarrett's Army]], acquiring the [[Manager (professional wrestling)|managerial]] skills of [[Gail Kim]] in the process. At [[Bound for Glory (2005)|Bound for Glory]], AMW successfully retained their titles against [[The Naturals]]. Storm's penchant for wearing cowboy hats resulted in the team often being jeered as "[[Brokeback Mountain]]", a reference to the movie about homosexual cowboys, during their heel run. In mid-2006, they again teased their split due to miscommunication during their matches, most notably when Harris accidentally hit Storm with a garbage can during a No Disqualification match against [[Dudley Boyz|Team 3D]] ([[Bubba Ray Dudley|Brother Ray]] and [[D-Von Dudley|Brother Devon]]). During their run as a team, the duo won the [[NWA World Tag Team Championship]] six times.

On the December 14, 2006 episode of ''[[Impact! (TV series)|Impact!]]'', America's Most Wanted came to an end after a feud-ending match with [[The Latin American Xchange]] ([[Homicide (wrestler)|Homicide]] and [[Hernandez (wrestler)|Hernandez]]) when Storm hit Harris with a beer bottle, temporarily "blinding" Harris's right eye. Storm went on to feud with [[Petey Williams]] before turning on Gail Kim and aligning himself with the returning [[Jacqueline Moore]]. He then went on a huge winning streak, coming out victorious in matches against [[Petey Williams]], [[Eric Young (wrestler)|Eric Young]], and former partner Chris Harris in his return match, among several others. At the [[Sacrifice (2007)|Sacrifice]] pay-per view, Storm was defeated by Harris in a Texas Death Match, which ended his long-running winning streak. The two faced each other again in a [[King of the Mountain match|King of the Mountain]] qualifying match, in which both men hit each other with [[Foreign object (professional wrestling)|weapons]] and caused each other to bleed from the head. Harris [[Professional wrestling attacks#Spear|speared]] Storm through the tunnel and both men were counted out.

==== Singles competition (2006–2008) ====
[[File:James Storm.jpg|thumb|right|Storm wearing his signature [[cowboy hat]]]]
At Lockdown, Storm and Chris Harris wrestled in a Steel Cage Blindfold match, which had negative reception, winning the Worst Match of the Year award by Wrestling Observer Newsletter. After the match, TNA booker Vince Russo apologized with Storm and Harris and gave them the opportunity to had another match to end their feud, which was a Texas Death match at Sacrifice.<ref>{{cite web |last1=Van Vliet |first1=Chris |title=Why James Storm Never Signed With WWE, Beer Money, America's Most Wanted, TNA Championship |url=https://podcast.chrisvanvliet.com/why-james-storm-never-signed-with-wwe-beer-money-americas-most-wanted-tna-championship/ |website=chrisvanvliet.com |access-date=17 June 2025}}</ref>

Storm was able to defeat Rhino at the [[Victory Road (2007)|Victory Road 2007]] after hitting Rhino with a beer bottle. Their feud continued with Storm again defeating Rhino in a [[Professional wrestling match types#Hardcore-based variations|Bar Room Brawl]] at [[Hard Justice (2007)|Hard Justice]]. For several weeks, Storm would be included in [[Glossary of professional wrestling terms#Vignette|vignettes]] where he would try to find Rhino at local bars. Rhino then challenged Storm to a match at [[No Surrender (2007)|No Surrender]]. Rhino defeated Storm by pinfall after he [[Professional wrestling attacks#Spear|gored]] Storm through a [[Table (furniture)|table]]. 

After Rhino was injured, Storm started a feud with Eric Young over who was the better drinker. Young won Storm's [[TNA World Beer Drinking Championship|World Beer Drinking Championship]] (a title unrecognised by TNA, actually a [[WWE Championship]] toy belt decorated with beer bottles) and held it for two months before losing it back to Storm in a [[ladder match]]. Following this, Rhino made his return from injury and proceeded to deliver a Gore to Storm, challenging him to an [[Professional wrestling match types#Scaffold match|Elevation X match]]. As the ladder match with Eric Young had demonstrated, Storm had a (kayfabe) fear of heights, a major disadvantage in Elevation-X. After teasing a walk-out Storm did in fact compete in the match and after attempting to hide inside of the scaffold structure, Storm ended up losing the match and falling through a table in the ring below. Following a couple of weeks off to (kayfabe) heal his injuries, Storm returned on the live March 27 episode of ''Impact!'' and attacked [[Sting (wrestler)|Sting]] with a beer bottle. On the April 4 episode of ''Impact!'', [[Matt Morgan]] allowed Storm to join Team [[Travis Tomko|Tomko]] making it a five on four match (until Matt Morgan himself joined Team [[Christian Cage|Cage]]). At [[Lockdown (2008)|Lockdown]], Storm, along with Team Tomko lost their match against Team Cage. Storm was then announced as one of the "Egotistical Eight" to participate in the [[Total Nonstop Action Wrestling tournaments#Deuces Wild Tag Team Tournament|Deuces Wild Tournament]], and he would have to team up with a random partner, who was later to be revealed as his bitter rival, Sting. Storm then faced Sting in a "No Disqualification" match that Sting won. At [[Sacrifice (2008)|Sacrifice]], Sting and Storm lost to [[Dudley Boyz|Team 3D]].

==== Beer Money, Inc. (2008–2011) ====
{{Main|Beer Money, Inc.}}
[[File:Beer Money Inc Resolution.jpg|thumb|200px|left|Beer Money as [[TNA World Tag Team Championship|TNA World Tag Team Champions]]]]
On the June 12 episode of ''Impact'', Storm, alongside Robert Roode, challenged LAX for the [[TNA World Tag Team Championship]].<ref name="background">{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2008/06/13/5863296.html |url-status=usurped |archive-url=https://archive.today/20120719043019/http://slam.canoe.ca/Slam/Wrestling/2008/06/13/5863296.html |archive-date=July 19, 2012 |title=Impact: Angle feels the wrath of Kong|last=Sokol|first=Chris|date=June 13, 2008|publisher=SLAM! Wrestling|access-date=January 26, 2010}}</ref> Storm and Roode were successful in winning the match following a ''[[Professional wrestling attacks#Superkick|Last Call]]'' from Storm to Hernandez with a belt wrapped around his boot.<ref name="background"/> [[Hector Guerrero]] (LAX's manager), who was at ringside however, informed the referee about what happened and the match was restarted. LAX ended up retaining the titles following a [[Powerbomb#Crucifix Powerbomb|Border Toss]] from Hernandez to Storm.<ref name="background"/> After the match, Storm, Roode and Jacqueline handcuffed LAX to the ring posts, and then proceeded to whip them with leather belts.<ref name="background"/> The next week on ''Impact!'', LAX challenged Storm and Roode to a Fan's Revenge Match at [[Victory Road (2008)|Victory Road]] for the titles.<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2008/06/20/5931081.html|title=Impact: A phenomenal reunion|last=Sokol|first=Chris|date=June 20, 2008|publisher=Slam! Sports|access-date=January 26, 2010|archive-date=July 15, 2012|archive-url=https://archive.today/20120715015736/http://slam.canoe.ca/Slam/Wrestling/2008/06/20/5931081.html|url-status=usurped}}</ref> The team of Storm and Roode (now known as "Beer Money") lost to [[The Motor City Machine Guns]] ([[Alex Shelley]] and [[Chris Sabin]]) in one match and [[Samoa Joe]] and [[Kevin Nash]] in another match later in the July 3 episode of ''Impact!''. At Victory Road, LAX retained the titles.<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/PPVReports/2008/07/13/6147126.html|archive-url=https://archive.today/20120630040304/http://slam.canoe.ca/Slam/Wrestling/PPVReports/2008/07/13/6147126.html|url-status=usurped|archive-date=June 30, 2012|title=Main event mars Victory Road|last=Kapur|first=Bob|date=July 13, 2008|publisher=Slam! Sports|access-date=January 26, 2010}}</ref> At [[Hard Justice (2008)|Hard Justice]], Beer Money defeated LAX after Storm hit Homicide with a beer bottle and won the [[TNA World Tag Team Championship]] for the first time individually and as a team.<ref>{{cite web|url=https://slamwrestling.net/index.php/2008/08/11/hard-justice-delivers-action-and-teases/ |url-status=live |archive-url=https://web.archive.org/web/20221007214520/https://slamwrestling.net/index.php/2008/08/11/hard-justice-delivers-action-and-teases/ |archive-date=October 7, 2022 |title=Hard Justice Delivers Action And Teases |work=Slam Wrestling |last=Pollock |first=John |date=August 11, 2008 |access-date=February 28, 2023}}</ref> At [[No Surrender (2008)|No Surrender]] Beer Money, Inc. defeated LAX to retain the titles<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/PPVReports/2008/09/14/6765681.html|archive-url=https://archive.today/20120630074401/http://slam.canoe.ca/Slam/Wrestling/PPVReports/2008/09/14/6765681.html|url-status=usurped|archive-date=June 30, 2012|title=No Surrender a bore|last=Clevett|first=Jason|date=September 14, 2008|publisher=Slam! Sports|access-date=January 26, 2010}}</ref> and two weeks later on ''Impact!'' they defeated LAX in a six-person tag team match and as a result Hector Guerrero was forced to leave LAX.<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2008/09/26/6882381.html |url-status=usurped |archive-url=https://archive.today/20120714204524/http://slam.canoe.ca/Slam/Wrestling/2008/09/26/6882381.html |archive-date=July 14, 2012 |title=Impact: Cage and Styles at odds again|last=Sokol|first=Chris|date=September 26, 2008|publisher=SLAM! Wrestling |access-date=January 26, 2010}}</ref> At [[Bound for Glory IV]], Beer Money, Inc. won the Monster's Ball Match against Matt Morgan and Abyss, Team 3D and LAX to retain the titles. On the January 8 episode of ''Impact!'' they lost the titles to Jay Lethal and Consequences Creed, after Lethal cashed in his [[Professional wrestling match types#Feast or Fired|"Feast or Fired" briefcase]].<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2009/01/09/7969081.html|archive-url=https://archive.today/20120715222838/http://slam.canoe.ca/Slam/Wrestling/2009/01/09/7969081.html|url-status=usurped|archive-date=July 15, 2012|title=Impact: Mafia shatters an ankle before Genesis|last=Sokol|first=Chris|date=January 9, 2009|publisher=Slam! Sports|access-date=January 26, 2010}}</ref> At [[Genesis (2009)|Genesis]] Beer Money Inc. won back the TNA World Tag Team Championships when James Storm and Robert Roode defeated Matt Morgan and Abyss and Jay Lethal and Consequences Creed in a 3-way match.<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/PPVReports/2009/01/12/7993101.html|archive-url=https://archive.today/20120630074359/http://slam.canoe.ca/Slam/Wrestling/PPVReports/2009/01/12/7993101.html|url-status=usurped|archive-date=June 30, 2012|title=Genesis a stalemate between Mafia and Frontline|last=Sokol|first=Chris|author2=Sokol, Bryan|date=January 12, 2009|publisher=Slam! Sports|access-date=January 26, 2010}}</ref> Beer Money, Inc. faced Creed and Jay Lethal at [[TNA Against All Odds (2009)|Against All Odds]], after Lethal and Creed won a number one contenders match against Matt Morgan and Abyss. Eventually Beer Money retained the title after Storm hit the ''Last Call'' on Lethal.<ref>{{cite web|url=http://www.wrestleview.com/news2009/1234151505.php|title=TNA Against All Odds Results - 2/8/09|last=Martin|first=Adam|date=February 8, 2009|publisher=WrestleView|access-date=January 26, 2010}}</ref> At [[Lockdown (2009)|Lockdown 2009]], Beer Money lost the TNA Tag Team titles to Team 3D in a Philadelphia [[Professional wrestling match types#Hardcore-based variations|Street Fight]], where Team 3D's [[IWGP Tag Team Championship|IWGP Tag Team Titles]] were also on the line.

[[File:Beer Money in London Sep 2008.jpg|thumb|right|upright|Beer Money; Storm (left) and Roode]]
On May 15, 2009, [[Jeremy Borash]] announced that Cox had signed a new multi-year deal with TNA the previous day.<ref>{{cite web|url=https://twitter.com/JeremyBorash/status/1809630071|title=Twitter / Jeremy Borash: James Storm signed a new, long-term contract with TNA yesterday|work=Jeremy Borash|access-date=May 16, 2009}}</ref> That same month, Beer Money entered the [[Total Nonstop Action Wrestling tournaments#Team 3D Invitational Tag Team Tournament|Team 3D Invitational Tag Team Tournament]], during which they turned [[Face (professional wrestling)|face]]. At [[TNA Sacrifice (2009)|Sacrifice]], Beer Money defeated [[The British Invasion (professional wrestling)|The British Invasion]] ([[Nick Aldis|Brutus Magnus]] and [[Doug Williams (wrestler)|Doug Williams]]) to win the tournament and earn the right to challenge Team 3D for the TNA World Tag Team Championship.<ref name=Sacrifice2009>{{cite web|url=http://www.pwtorch.com/artman2/publish/PPV_Reports_5/article_32290.shtml|title=Caldwell's TNA Sacrifice PPV Report 5/24: Ongoing "virtual time" coverage of Sting vs. Foley vs. Jarrett vs. Angle|last=Caldwell|first=James|date=May 24, 2009|work=PWTorch|access-date=October 26, 2009}}</ref> At [[Slammiversary (2009)|Slammiversary]], Beer Money defeated Team 3D to win the World Tag Team Title for the third time. The following month at [[Victory Road (2009)|Victory Road]], Beer Money lost the titles to [[Booker T (wrestler)|Booker T]] and [[Scott Steiner]] of [[The Main Event Mafia]]. The two teams would see their feud intervene with that of Team 3D and The British Invasion, causing a four-way war that would last the next three months. Beer Money would go on to lose to the British Invasion in an IWGP Tag Team Championship match at [[Hard Justice (2009)|Hard Justice]],<ref>{{cite web|url=http://pwtorch.com/artman2/publish/PPV_Reports_5/article_34490.shtml|title=TNA Hard Justice PPV Report 8/16: Ongoing "virtual time" coverage of Kurt Angle vs. Sting vs. Matt Morgan|last=Caldwell|first=James|date=August 16, 2009 |publisher=PWTorch|access-date=October 25, 2009}}</ref> win a [[Professional wrestling match types#Lethal Lockdown match|Lethal Lockdown]] match at [[No Surrender (2009)|No Surrender]] (teaming with Team 3D against the Mafia and the Invasion),<ref name=NS09>{{cite web|url=http://www.wrestleview.com/news2009/1253501775.php|title=TNA No Surrender Results - 9/20/09|date=September 20, 2009|access-date=October 23, 2009|first=Adam|last=Martin|publisher=WrestleView}}</ref> and lose a four-way [[Tables, Ladders, and Chairs match#Total Nonstop Action Wrestling|Full Metal Mayhem match]] at [[Bound for Glory (2009)|Bound for Glory]] for both the TNA and IWGP Tag Team Championships, with Team 3D winning the IWGP Tag Team Title and the British Invasion winning the TNA World Tag Team Title.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/PPV_Reports_5/article_36107.shtml|title=PARKS' TNA BOUND FOR GLORY PPV REPORT 10/18: Ongoing "virtual time" coverage of the pre-game and first hour of the show|last=Parks|first=Greg|date=October 18, 2009|work=PWTorch|access-date=October 25, 2009}}</ref> Beer Money were permitted one last title shot the following ''Impact!'', where they fought the British Invasion in a [[Professional wrestling match types#Cages|Six Sides of Steel match]]. Brutus Magnus would have his team disqualified by punching the referee, causing him and Doug Williams to retain the championship.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/TV_Reports_9/article_36225.shtml|title=Wilkenfeld's TNA Impact Report 10/22: Ongoing "virtual time" coverage of Spike TV broadcast|last=Wilkenfeld|first=Daniel|date=October 22, 2009|work=PWTorch|access-date=October 25, 2009}}</ref> On the November 12 episode of ''Impact!'' Beer Money defeated the British Invasion in a non-title match to join the Motor City Machineguns in the Tag Team Title match at [[Turning Point (2009 wrestling)|Turning Point]].<ref name=Nov12>{{cite web|url=http://pwtorch.com/artman2/publish/TV_Reports_9/article_36725.shtml|title=Wilkenfeld's TNA Impact Report 11/12: Ongoing "virtual time" coverage of Spike TV broadcast|last=Wilkenfeld|first=Daniel|date=November 12, 2009|work=PWTorch|access-date=November 13, 2009}}</ref> At the Pay-Per-View The British Invasion managed to retain their titles after Kevin Nash nailed Storm with the [[TNA Global Championship]] belt.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/PPV_Reports_5/article_36774.shtml|title=Caldwell's TNA Turning Point PPV Report 11/15: Ongoing "virtual time" coverage of A.J. Styles vs. Samoa Joe vs. Daniels|last=Caldwell|first=James|date=November 15, 2009|work=PWTorch|access-date=November 15, 2009}}</ref> At [[Genesis (2010)|Genesis]] Storm and Roode scored an upset victory over [[The Band (professional wrestling)|The Band]] of Kevin Nash and [[Sean Waltman|Syxx-Pac]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/PPV_Reports_5/article_38198.shtml|title=Caldwell's TNA Genesis PPV Report 1/17: Ongoing "virtual time" coverage of A.J. Styles vs. Kurt Angle, Hulk Hogan's TNA PPV debut|last=Caldwell|first=James|date=January 17, 2010|work=PWTorch|access-date=January 24, 2010}}</ref>

[[File:Fortune1.JPG|thumb|left|[[Fortune (professional wrestling)|Fortune]]: (from left to right) [[Nigel McGuinness|Desmond Wolfe]], [[Bobby Roode|Robert Roode]], [[AJ Styles|A.J. Styles]], and Storm]]
With [[Hulk Hogan]] and [[Eric Bischoff]] taking over TNA at the beginning of 2010, Beer Money's TV time was significantly reduced.<ref>{{cite web| url=http://www.wrestleview.com/news2009/1267164722.php|title=Impact Results - 2/25/10|last=Boutwell|first=Josh|date= February 26, 2010|work=WrestleView|access-date=March 9, 2010}}</ref> Upon their return to ''Impact!'', Beer Money turned heel on the March 8 episode of ''Impact!'' by first volunteering to face Jeff Jarrett in a handicap match and then defeating him after a low blow and the DWI, claiming it was the only way they were going to get noticed by the new management.<ref>{{cite web| url=http://www.wrestleview.com/news2009/1268112428.php?style=dark|title=Impact Results - 3/8/10|last=Boutwell|first=Josh|date= March 9, 2010|work=WrestleView|access-date=March 9, 2010}}</ref> Storm and Roode have since acted as Bischoff's henchmen, taking on wrestlers he's had problems with, often in two-on-one situations.<ref>{{cite web|url=http://www.wrestleview.com/news2009/1268709867.php?style=dark|title=Impact Results - 3/15/10|publisher=WrestleView|date=March 15, 2010|last=Boutwell|first=Josh|access-date=March 30, 2010}}</ref><ref>{{cite web| url=http://wrestleview.com/viewnews.php?id=1269919705|title=Impact Results - 3/29/10|last=Martin|first=Adam|date= March 29, 2010|work=WrestleView|access-date=March 30, 2010}}</ref> At [[Destination X (2010)|Destination X]] Beer Money challenged Matt Morgan and Hernandez for the TNA World Tag Team Championship, but were unable to dethrone the defending champions.<ref>{{cite web| url=http://pwtorch.com/artman2/publish/PPV_Reports_5/article_40000.shtml|title=Caldwell's TNA Destination X PPV Report 3/21: Ongoing "virtual time" coverage of A.J. Styles vs. Abyss, Ultimate X, Anderson vs. Angle|last=Caldwell|first=James|date= March 21, 2010|work=PWTorch|access-date=March 22, 2010}}</ref> At [[Lockdown (2010)|Lockdown]] Beer Money, along with [[Sting (wrestler)|Sting]] and [[Nigel McGuinness|Desmond Wolfe]], represented Team Flair in the annual [[Lethal Lockdown match]], where they were defeated by Team Hogan (Abyss, Jeff Jarrett, [[Rob Van Dam]] and [[Jeff Hardy]]).<ref>{{cite web |url=http://pwtorch.com/artman2/publish/PPV_Reports_5/article_40725.shtml|title=Caldwell's TNA Lockdown Results 4/18: Ongoing "virtual time" coverage of PPV - Styles vs. The Pope, Team Hogan vs. Team Flair, Angle vs. Anderson|first=James|last=Caldwell|date=April 18, 2010|access-date=April 18, 2010|publisher=Pro Wrestling Torch}}</ref> They then started a feud with the newly formed team of Jeff Hardy and [[Ken Anderson (wrestler)|Mr. Anderson]], known collectively as The Enigmatic Assholes, who would go on to defeat them at [[Slammiversary VIII]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_41923.shtml|title=Caldwell's TNA Slammiversary results 6/13: Ongoing "virtual time" coverage of live PPV - RVD vs. Sting, Hardy & Anderson, "nice surprise"|date=June 13, 2010|access-date=June 13, 2010|last=Caldwell|first=James|publisher=Pro Wrestling Torch}}</ref> On the following episode of ''Impact!'' Ric Flair, who had aligned himself with Storm, Roode, [[AJ Styles|A.J. Styles]], Desmond Wolfe and [[Frankie Kazarian|Kazarian]], announced that he would reform the [[Four Horsemen (professional wrestling)|Four Horsemen]] under the new name {{Not a typo|[[Fortune (professional wrestling)|Fourtune]]}}, stating that each of them would have to earn their spots in the group and that in order for Storm and Roode to earn their spots, they needed to become the [[Ole Anderson]] and [[Tully Blanchard]] of the group.<ref>{{cite web| url=http://wrestleview.com/viewnews.php?id=1276582066|title=Spoilers: TNA Impact TV tapings for June 17|last=Martin|first=Adam|date=June 15, 2010|work=WrestleView|access-date=June 15, 2010}}</ref><ref name=Impact061710>{{cite web|url=http://wrestleview.com/viewnews.php?id=1276841662 |title=TNA Impact Results - 6/17/10 |last=Boutwell |first=Josh |date=June 18, 2010 |access-date=June 18, 2010 |work=WrestleView |url-status=dead |archive-url=https://web.archive.org/web/20100620150524/http://www.wrestleview.com/viewnews.php?id=1276841662 |archive-date=June 20, 2010 }}</ref>  After the TNA World Tag Team Championship was vacated in June, Beer Money entered a four–team, two–week-long tournament to decide who would get to face The Motor City Machine Guns for the titles at [[Victory Road (2010)|Victory Road]]. Beer Money advanced to the title match at the pay-per-view by defeating Team 3D and [[Ink Inc.]] ([[Jesse Neal]] and [[Shannon Moore]]).<ref name=Impact061710/><ref name=Impact062410>{{cite web |url=http://pwtorch.com/artman2/publish/tnaimpact/article_42170.shtml|title=Wilkenfeld's TNA Impact report 6/24: Ongoing "virtual time" coverage of Spike TV broadcast|first=Daniel|last=Wilkenfeld|date=June 24, 2010|access-date=June 25, 2010|publisher=Pro Wrestling Torch}}</ref> At Victory Road Beer Money was defeated by the Motor City Machine Guns in the match for the World Tag Team Championship.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_42443.shtml|title=TNA Victory Road results 7/11: Keller's ongoing "virtual time" coveage [sic] of live PPV event|date=July 11, 2010|access-date=July 11, 2010|last=Keller|first=Wade|publisher=Pro Wrestling Torch}}</ref> After Victory Road Beer Money entered a Best of Five Series with the Motor City Machine Guns, contested for the TNA World Tag Team Championship. Beer Money won the first two matches, a ladder match and a Street Fight, after knocking their opponents out with beer bottles.<ref>{{cite web|url=http://wrestleview.com/viewnews.php?id=1279252015 |title=Impact Results - 7/15/10 |date=July 15, 2010 |last=Martin |first=Adam |work=WrestleView |access-date=July 30, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100719090613/http://www.wrestleview.com/viewnews.php?id=1279252015 |archive-date=July 19, 2010 }}</ref><ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_42665.shtml|title=Wilkenfeld's TNA Impact report 7/22: Ongoing "virtual time" coverage of Spike TV broadcast|date=July 22, 2010|access-date=July 30, 2010|last=Wilkenfeld|first=Daniel|work=Pro Wrestling Torch}}</ref> On the July 29 episode of ''Impact!'', Ric Flair announced that Storm and Roode, who were just one victory away from becoming four–time TNA World Tag Team Champions, had earned the right to join himself, Styles and Kazarian to become the final two members of {{Not a typo|Fourtune}}.<ref>{{cite web|url=http://wrestleview.com/viewnews.php?id=1280200612 |title=Spoilers: TNA Impact tapings for Thursday |date=July 26, 2010 |last=Martin |first=Adam |work=WrestleView |access-date=July 27, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100928015406/http://www.wrestleview.com/viewnews.php?id=1280200612 |archive-date=September 28, 2010 }}</ref><ref name=Impact072910>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_42785.shtml|title=Keller's TNA Impact report 7/29: Tommy Dreamer announces new name for ECW faction, Hulk Hogan addresses situation|first=Wade|last=Keller|date=July 29, 2010|access-date=July 30, 2010|work=Pro Wrestling Torch}}</ref> However, Shelley and Sabin came back to win the two following matches in the Best of Five Series, a [[Professional wrestling match types#Cages|steel cage match]] and an [[Ultimate X match]], to even the score to 2–2 and set up a deciding match for the August 12 episode of ''Impact!''.<ref name=Impact072910/><ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_42919.shtml|title=Wilkenfeld's TNA Impact report 8/5: Ongoing "virtual time" coverage of Spike TV broadcast|first=Daniel|last=Wilkenfeld|date=August 5, 2010|access-date=August 5, 2010|work=Pro Wrestling Torch}}</ref> On the August 12 episode of ''Impact!'' Beer Money, Inc. was defeated in a [[Professional wrestling match types#Series variations|Two Out of Three Falls match]] and as a result lost the Best of Five Series 2–3.<ref name=Impact081210>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2010/08/12/15010951.html|title=TNA's 'The Whole F'n Show': Beer Money, Machine Guns put on match of year candidate; Fortune makes statement|first=Matt|last=Bishop|date=August 12, 2010|access-date=August 13, 2010|work=Slam! Sports|publisher=[[Canadian Online Explorer]]|archive-date=June 29, 2012|archive-url=https://archive.today/20120629172343/http://slam.canoe.ca/Slam/Wrestling/2010/08/12/15010951.html|url-status=usurped}}</ref> Later that night Douglas Williams and Matt Morgan were added to {{Not a typo|Fourtune}}, as the stable attacked [[ECW Originals|EV 2.0]], a stable consisting of former [[Extreme Championship Wrestling]] performers.<ref name=Impact081210/> In the weeks leading to [[Bound for Glory (2010)|Bound for Glory]], the stable's name was tweaked to Fortune to represent the expansion in the number of members in the group.<ref>{{cite web|url=http://www.tnawrestling.com/images/stories/galleries/bfg2010/bfg6.jpg |title=Lethal Lockdown |access-date=October 13, 2010 |work=[[Total Nonstop Action Wrestling]] |url-status=dead |archive-url=https://web.archive.org/web/20160105230616/http://www.tnawrestling.com/images/stories/galleries/bfg2010/bfg6.jpg |archive-date=January 5, 2016 }}</ref><ref>{{cite web|url=http://www.wrestlingnewsworld.com/tna-news/tna-makes-change-to-faction.php|title=TNA Makes Change To Faction|last=Gray|first=Richard|date=October 12, 2010|access-date=October 13, 2010|work=Wrestling News World|archive-url=https://web.archive.org/web/20101015003415/http://www.wrestlingnewsworld.com/tna-news/tna-makes-change-to-faction.php|archive-date=October 15, 2010|url-status=dead}}</ref> At Bound for Glory Storm, Roode, Styles, Kazarian and Morgan were defeated in a Lethal Lockdown match by EV 2.0 members [[Tommy Dreamer]], Raven, Rhino, [[Sabu (wrestler)|Sabu]] and [[Stevie Richards]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_44417.shtml|title=Caldwell's TNA Bound for Glory PPV results 10-10-10: Ongoing "virtual time" coverage of live PPV - Angle vs. Anderson vs. Hardy, "they" reveal|date=October 10, 2010|access-date=October 10, 2010|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref> On the following episode of ''Impact!'' Fortune formed an alliance with Hulk Hogan's and Eric Bischoff's new stable, [[Immortal (professional wrestling)|Immortal]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_44521.shtml|title=Wilkenfeld's TNA Impact report 10/14: Complete "virtual time" coverage of Spike TV's live broadcast|date=October 14, 2010|access-date=October 15, 2010|last=Wilkenfeld|first=Daniel|work=Pro Wrestling Torch}}</ref> At [[Turning Point (2010 wrestling)|Turning Point]] Fortune defeated EV 2.0 in a ten-man tag team match and, as a result, EV 2.0's Sabu was released from TNA.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_45110.shtml|title=Caldwell's TNA Turning Point PPV results 11/7: Ongoing "virtual time" coverage of live PPV - Hardy vs. Morgan, EV2 vs. Fortune, Team 3D "retirement" match|date=November 7, 2010|access-date=November 7, 2010|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref> The following month at [[Final Resolution (2010)|Final Resolution]], Storm and Roode returned to the TNA World Tag Team Championship picture by defeating Ink Inc. in a number one contender's match.<ref>{{cite web |url=http://pwtorch.com/artman2/publish/tnappvs/article_45809.shtml|title=Caldwell's TNA Final Resolution PPV results 12/5: Ongoing "virtual time" coverage of live PPV - Hardy vs. Morgan II, several title and stipulation matches|first=James|last=Caldwell|date=December 5, 2010|access-date=December 5, 2010|work=Pro Wrestling Torch}}</ref> On January 9, 2011, at [[Genesis (2011)|Genesis]], Beer Money, Inc. defeated the Motor City Machine Guns to win the TNA World Tag Team Championship for the fourth time.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_46645.shtml|title=Caldwell's TNA Genesis PPV results 1/9: Ongoing "virtual time" coverage of live PPV - Morgan vs. Anderson #1 contender, four title matches, RVD mystery opponent|date=January 9, 2011|access-date=January 9, 2011|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref>

On the February 3 episode of ''Impact!'', Fortune turned face by attacking Immortal, when they interfered in a [[TNA World Heavyweight Championship]] match between Mr. Anderson and Jeff Hardy.<ref>{{cite web|url=http://www.wrestleview.com/viewnews.php?id=1296524680 |title=Spoilers: TNA Impact for this Thursday |date=January 31, 2011 |access-date=January 31, 2011 |last=Martin |first=Adam |work=WrestleView |url-status=dead |archive-url=https://web.archive.org/web/20110205074713/http://www.wrestleview.com/viewnews.php?id=1296524680 |archive-date=February 5, 2011 }}</ref><ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_47424.shtml|title=Caldwell's TNA Impact report 2/3: Ongoing "virtual-time" coverage of Impact on Spike TV - "they" reveal, TNA World Title match|date=February 3, 2011|access-date=February 3, 2011|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref> Ric Flair, who did not take part in Fortune's turn due being out with a torn rotator cuff, returned at the February 14 tapings of the February 17 episode of ''Impact!'', turning on Fortune and jumping to Immortal.<ref>{{cite web|url=http://www.wrestleview.com/viewnews.php?id=1297755371 |title=Spoilers: TNA Impact tapings for February 17 |date=February 15, 2011 |access-date=February 15, 2011 |last=Martin |first=Adam |work=WrestleView |url-status=dead |archive-url=https://web.archive.org/web/20110219115348/http://www.wrestleview.com/viewnews.php?id=1297755371 |archive-date=February 19, 2011 }}</ref><ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_47818.shtml|title=Caldwell's TNA Impact report 2/17: Complete "virtual-time" coverage of Impact on Spike TV - Against All Odds fall-out, Flair's TV return, TNA World Title match|date=February 17, 2011|access-date=February 18, 2011|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref> On April 17 at [[Lockdown (2011)|Lockdown]], Storm, Roode, Kazarian and [[Christopher Daniels]], who replaced an injured A.J. Styles, defeated Immortal representatives Ric Flair, Abyss, [[Bubba Ray Dudley|Bully Ray]] and [[Matt Hardy]] in a Lethal Lockdown match.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_49368.shtml|title=Caldwell's TNA Lockdown PPV results 4/17: Ongoing "virtual time" coverage of live all-cage match PPV - Sting vs. Anderson vs. RVD, Angle vs. Jarrett|first=James|last=Caldwell|date=April 17, 2011|access-date=April 17, 2011|work=Pro Wrestling Torch}}</ref> The following month at [[TNA Sacrifice (2011)|Sacrifice]], Beer Money, Inc. successfully defended the TNA World Tag Team Championship against Immortal representatives Matt Hardy and Chris Harris, who had made his surprise return to TNA on the previous episode of ''Impact!''.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_50080.shtml|title=Caldwell's TNA Sacrifice PPV results 5/15: Ongoing "virtual time" coverage of live PPV - Sting vs. RVD, four title matches, Chyna PPV return|last=Caldwell|first=James|date=May 15, 2011|access-date=May 15, 2011|work=Pro Wrestling Torch}}</ref> On the following episode of ''Impact Wrestling'', Immortal assaulted Roode, sidelining him with a storyline shoulder injury.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/TV_Reports_9/article_50187.shtml|title=Caldwell's TNA Impact results 5/19: Ongoing "virtual-time" coverage of "Impact Wrestling" era, Sacrifice fall-out and Slammiversary hype|date=May 19, 2011|access-date=June 6, 2011|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref> Two weeks later, Eric Bischoff attempted to strip Beer Money, Inc. of their TNA World Tag Team Championship due to Roode's injury, but was interrupted by the champions' former rival Alex Shelley, who agreed to take Roode's spot in the title defense against the British Invasion at [[Slammiversary IX]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_50508.shtml|title=Caldwell's TNA Impact report 6/2: Complete "virtual-time" coverage of Impact Wrestling on Spike TV - Angle & Morgan vs. Jarrett & Steiner|first=James|last=Caldwell|date=June 2, 2011|access-date=June 6, 2011|work=Pro Wrestling Torch}}</ref> At the pay-per-view, Storm and Shelley were successful in their title defense.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_50710.shtml|title=Caldwell's TNA Slammiversary PPV results 6/12: Ongoing "virtual time" coverage of live PPV - Sting vs. Anderson, Angle vs. Jarrett blow-off|last=Caldwell|first=James|date=June 12, 2011|access-date=June 12, 2011|work=Pro Wrestling Torch}}</ref> Roode made his in-ring return on the June 23 episode of ''Impact Wrestling'', in a tag team match, where he and Storm were defeated by [[Crimson (wrestler)|Crimson]] and Matt Morgan.<ref>{{cite web|url=http://www.wrestleview.com/viewnews.php?id=1308888237 |title=Impact Wrestling Results - 6/23/11 |last=Boutwell |first=Josh |date=June 24, 2011 |access-date=June 24, 2011 |work=WrestleView |url-status=dead |archive-url=https://web.archive.org/web/20110702001748/http://www.wrestleview.com/viewnews.php?id=1308888237 |archive-date=July 2, 2011 }}</ref> On July 13, Beer Money, Inc. became the longest reigning TNA World Tag Team Champions in the title's history, breaking the previous record of 184 days set by A.J. Styles and Tomko in 2007. On August 7 at [[Hardcore Justice (2011)|Hardcore Justice]], Beer Money, Inc. successfully defended the TNA World Tag Team Championship against [[Mexican America (professional wrestling)|Mexican America]] ([[Matt Barela|Anarquia]] and Hernandez).<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_51958.shtml|title=Caldwell's TNA Hardcore Justice PPV results 8/7: Ongoing "virtual time" coverage of live PPV - Sting vs. Angle, five title matches, BFG Series matches|last=Caldwell|first=James|date=August 7, 2011|access-date=August 9, 2011|work=Pro Wrestling Torch}}</ref> Two days later, at the tapings of the August 18 episode of ''Impact Wrestling'', Mexican America defeated Beer Money, Inc. in a rematch, following interference from Jeff Jarrett, to win the [[TNA World Tag Team Championship]], ending Storm's and Roode's record-setting reign at 212 days.<ref>{{cite web|url=http://www.wrestleview.com/viewnews.php?id=1312947300 |title=Spoilers: Impact Wrestling for August 18 |last=Tedesco |first=Mike |date=August 9, 2011 |access-date=August 9, 2011 |work=WrestleView |url-status=dead |archive-url=https://web.archive.org/web/20110825101819/http://www.wrestleview.com/viewnews.php?id=1312947300 |archive-date=August 25, 2011 }}</ref><ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2011/08/18/18573331.html|archive-url=https://archive.today/20120629070454/http://slam.canoe.ca/Slam/Wrestling/2011/08/18/18573331.html|url-status=usurped|archive-date=June 29, 2012|title=Impact: Flair finally returns to show|date=August 18, 2011|access-date=August 19, 2011|last=Bishop|first=Matt|work=Slam! Sports|publisher=[[Canadian Online Explorer]]}}</ref>

==== TNA World Heavyweight Championship pursuits (2011–2013) ====
From June to September, Storm was one of the twelve participants in the [[Bound for Glory Series#2011|Bound for Glory Series]] to determine the number one contender to the TNA World Heavyweight Championship. When the [[group stage]] of the tournament concluded, Storm finished in the top four and thus advanced to the finals at [[No Surrender (2011)|No Surrender]] along with Robert Roode, Bully Ray and [[Jaxson Ryker|Gunner]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/TNA_News_1/article_52887.shtml|title=TNA News: Final Bound for Glory Series standings - Top Four, overall results, unevenness of tournament|last=Caldwell|first=James|date=September 1, 2011|access-date=September 2, 2011|work=Pro Wrestling Torch}}</ref> On September 11 at No Surrender, Storm was disqualified in his match against Bully Ray, eliminating him from the tournament.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_53179.shtml|title=Caldwell's TNA No Surrender PPV results 9/11: Ongoing "virtual time" coverage of live PPV - three-way TNA Title match, BFG Series finals|last=Caldwell|first=James|date=September 11, 2011|access-date=September 11, 2011|work=Pro Wrestling Torch}}</ref> After Roode, who went on to win the tournament, had failed to win the TNA World Heavyweight Championship from [[Kurt Angle]] at [[Bound for Glory (2011)|Bound for Glory]], Storm received his shot at the title and on October 18 at the tapings of the October 20 episode of ''Impact Wrestling'', defeated Angle to become the new TNA World Heavyweight Champion.<ref name=TNAWorldHeavy>{{cite web|url=http://www.f4wonline.com/more/more-top-stories/96-wwe/22609-tna-changes-title-today-at-tv|title=TNA changes title today at TV|date=October 18, 2011|access-date=October 18, 2011|last=Meltzer|first=Dave|author-link=Dave Meltzer|work=[[Dave Meltzer#Wrestling Observer Newsletter|Wrestling Observer Newsletter]]}}</ref><ref name=Impact102011>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_54431.shtml|title=Caldwell's TNA Impact Wrestling report 10/20: Complete "virtual-time" coverage Bound for Glory fall-out, TNA World Title match|date=October 20, 2011|access-date=October 21, 2011|last=Caldwell|first=James|work=Pro Wrestling Torch}}</ref> Just eight days later, at the tapings of the November 3 episode of ''Impact Wrestling'', Storm lost the title to Bobby Roode, after he used Storm's own beer bottle against him, turning heel in the process and effectively dissolving Beer Money, Inc.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/quicknews/article_54600.shtml|title=Impact Spoiler - World Title match result for 11/3|date=October 26, 2011|access-date=October 26, 2011|work=Pro Wrestling Torch}}</ref><ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_54828.shtml|title=Keller's TNA Impact Wrestling report 11/3: Ongoing live coverage of Storm defending against Roode|last=Keller|first=Wade|author-link=Wade Keller|date=November 3, 2011|access-date=November 3, 2011|work=Pro Wrestling Torch}}</ref> Storm and Roode had a rematch for the title the following week. As a result of a backstage attack, Storm came into the match bleeding and eventually lost, after passing out due to blood loss.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_55052.shtml|title=Keller's TNA Impact Wrestling report 11/10: Sting grants Storm a rematch against gloating heel Roode, plus Ronnie from Jersey Shore wrestles|last=Keller|first=Wade|author-link=Wade Keller|date=November 10, 2011|access-date=November 10, 2011|work=Pro Wrestling Torch}}</ref> On the November 17 episode of ''Impact Wrestling'', Storm was attacked by the returning Kurt Angle, who in the process revealed that he had also attacked him prior to the previous week's title match.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_55268.shtml|title=Keller's TNA Impact Wrestling report 11/17: Follow up to Turning Point, Roode and Styles match announced for Final Resolution|last=Keller|first=Wade|author-link=Wade Keller|date=November 17, 2011|access-date=November 17, 2011|work=Pro Wrestling Torch}}</ref> On December 11 at [[Final Resolution (2011)|Final Resolution]], Storm defeated Angle in a singles match.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_55904.shtml|title=Caldwell's TNA Final Resolution PPV results 12/11: Ongoing "virtual time" coverage of live PPV - Roode-Styles, five title matches|last=Caldwell|first=James|date=December 11, 2011|access-date=December 11, 2011|work=Pro Wrestling Torch}}</ref> On January 8, 2012, at [[Genesis (2012)|Genesis]], Storm was defeated by Angle in a rematch.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_56739.shtml|title=Caldwell's TNA Genesis PPV results 1/8: Ongoing "virtual time" coverage of live PPV - Roode-Hardy, Angle-Storm|last=Caldwell|first=James|date=January 8, 2012|access-date=January 8, 2012|work=Pro Wrestling Torch}}</ref> On the following episode of ''Impact Wrestling'', Storm defeated Angle to become the number one contender to the TNA World Heavyweight Championship.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_56895.shtml|title=McQuade's TNA Impact Wrestling report 1/12: Roode-Hardy for TNA Title, Angle-Storm #1 contender match, Bischoffs angle|last=McQuade|first=Jay|date=January 12, 2012|access-date=January 13, 2012|work=Pro Wrestling Torch}}</ref> However, the following week Storm was entered into another number one contender's match with Jeff Hardy, which ended in a no contest, following interference from Bully Ray and Bobby Roode.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_57163.shtml|title=McQuade's TNA Impact Wrestling report 1/19: Alt. perspective review of Thursday's show, Overall Thoughts on another TV main event non-finish|last=McQuade|first=Jay|date=January 19, 2012|access-date=January 19, 2012|work=Pro Wrestling Torch}}</ref> On February 12 at [[Against All Odds (2012)|Against All Odds]], Storm was unable to capture the TNA World Heavyweight Championship from Roode in a four-way match, which also included Bully Ray and Jeff Hardy.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_58034.shtml|title=Caldwell's TNA Against All Odds PPV results 2/12: Ongoing "virtual time" coverage of live PPV - Roode-Hardy-Storm-Ray TNA Title main event|last=Caldwell|first=James|date=February 12, 2012|access-date=February 12, 2012|work=Pro Wrestling Torch}}</ref> On the February 16 episode of ''Impact Wrestling'', Storm defeated Bully Ray to become the number one contender to Roode's TNA World Heavyweight Championship at [[Lockdown (2012)|Lockdown]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_58209.shtml|title=Turner's TNA Impact results 2/16: World Title match opens show, Lockdown main event set, N.Y. Giants star in angle|last=Turner|first=Scott|date=February 17, 2012|access-date=February 17, 2012|work=Pro Wrestling Torch}}</ref> On March 18 at [[Victory Road (2012)|Victory Road]], Storm defeated Bully Ray in a rematch to retain his spot as the number one contender.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_59264.shtml|title=Caldwell's TNA Victory Road PPV results 3/18: Ongoing "virtual time" coverage of live PPV - Sting-Roode main event, Angle-Hardy, Storm-Ray|last=Caldwell|first=James|date=March 18, 2012|access-date=March 18, 2012|work=Pro Wrestling Torch}}</ref> On April 15 at Lockdown, Storm failed to regain the TNA World Heavyweight Championship in a steel cage match, after accidentally superkicking Roode out of the cage for the win.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_60411.shtml|title=Caldwell's TNA Lockdown PPV results 4/15: Ongoing "virtual time" coverage of live PPV - Roode-Storm main event, Angle-Hardy, Lethal Lockdown opener|last=Caldwell|first=James|date=April 15, 2012|access-date=April 15, 2012|work=Pro Wrestling Torch}}</ref>

After a two-month break from TNA, Storm returned on June 10 at [[Slammiversary (2012)|Slammiversary]], answering Crimson's open challenge, defeating him in a singles match and ending his undefeated streak in TNA.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_62289.shtml|title=Caldwell's TNA Slammiversary PPV results 6/10: Ongoing "virtual time" coverage of live PPV - Roode vs. Sting headlines 10th Anniv. PPV|last=Caldwell|first=James|date=June 10, 2012|access-date=June 10, 2012|work=Pro Wrestling Torch}}</ref> On the following episode of ''Impact Wrestling'', Storm entered the [[Bound for Glory Series#2012|2012 Bound for Glory Series]] to get another shot at the TNA World Heavyweight Championship, defeating ten other men to win a [[Professional wrestling match types#Gauntlet match|gauntlet match]] and take the early lead in the tournament.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_62447.shtml|title=Caldwell's TNA Impact Wrestling results 6/14: Ongoing "virtual-time" coverage of live Impact - TNA World Title match, Ultimate X starts the show|last=Caldwell|first=James|date=June 14, 2012|access-date=June 14, 2012|work=Pro Wrestling Torch}}</ref> On the August 30 episode of ''Impact Wrestling'', Storm wrestled his final group stage match and, for the second year in a row, finished in the top four, advancing to the finals of the tournament.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_64745.shtml|title=Caldwell's TNA Impact results 8/30: Ongoing "virtual-time" coverage of live Impact - three big BFG Series matches including Styles-Joe|last=Caldwell|first=James|date=August 30, 2012|access-date=August 30, 2012|work=Pro Wrestling Torch}}</ref> On September 9 at [[No Surrender (2012)|No Surrender]], Storm was eliminated from the tournament, after losing to Bully Ray in his semifinal match, following interference from Bobby Roode.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_65007.shtml|title=Caldwell's TNA No Surrender PPV results 9/9: Ongoing "virtual time" coverage of live PPV - BFG Series finals|last=Caldwell|first=James|date=September 9, 2012|access-date=September 9, 2012|work=Pro Wrestling Torch}}</ref> On the September 20 episode of ''Impact Wrestling'', Storm challenged Roode to a match as part of the Open Fight Night. The match ended in a no contest, when referee Brian Hebner was unable control the two brawling rivals.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnaimpact/article_65369.shtml|title=Caldwell's TNA Impact results 9/20: Ongoing "virtual-time" coverage of live Impact - Open Fight Night, BFG PPV hype, Shaq|last=Caldwell|first=James|date=September 20, 2012|access-date=September 20, 2012|work=Pro Wrestling Torch}}</ref> The rivalry between Storm and Roode culminated on October 14 at [[Bound for Glory (2012)|Bound for Glory]] in a street fight, with [[Muhammed Lawal|King Mo]] serving as the [[Referee (professional wrestling)#Special outside referee|special guest enforcer]], which was won by Storm.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/tnappvs/article_65938.shtml|title=Caldwell's TNA Bound for Glory PPV results 10/14: Ongoing "virtual time" coverage of live PPV - Aries vs. Hardy, Storm vs. Roode|last=Caldwell|first=James|date=October 14, 2012|access-date=October 14, 2012|work=Pro Wrestling Torch}}</ref> On November 11 at [[Turning Point (2012 wrestling)|Turning Point]], Storm defeated A.J. Styles and Bobby Roode in a three-way match to become number one contender to the TNA World Heavyweight Championship.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnappvs/article_66565.shtml|title=Caldwell's TNA Turning Point PPV Results 11/11: Complete "virtual-time" coverage of Hardy-Aries, top titles at-stake|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> However, on the following episode of ''Impact Wrestling'', Storm lost his number one contendership to Roode.<ref>{{cite web|title=Caldwell's TNA Impact Results 11/15: Complete "virtual-time" coverage of post-PPV episode - Storm vs. Roode|url=http://pwtorch.com/artman2/publish/tnaimpact/article_66663.shtml}}: ''Roode then congratulated Storm's fans on watching him fail again as #1 contender. He then referenced Storm's daughter to make it "personal."'' .. ''Roode said there's no way because he's done with Storm after fighting him for the last year...unless Storm is man up enough to put up the #1 contender spot. Storm thought it over, then told Roode no because he's worked too hard to earn that spot. Roode then told Storm to have his daughter call him when she turns 18-years-old and he'll show him what a real man looks like. Storm had enough and decided to put his #1 contender status on the line ''</ref>

On December 9 at [[Final Resolution (2012)|Final Resolution]], Storm defeated Kazarian in a singles match,<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnappvs/article_67111.shtml|title=Calwell's TNA Final Resolution PPV Results 12/9: Complete "virtual-time" coverage of Hardy vs. Roode in the main event, Aries vs. Bully|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> and again on the January 3, 2013, episode of ''Impact Wrestling'', beginning a rivalry with him [[Bad Influence (professional wrestling)|and]] Christopher Daniels.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnaimpact/article_67639.shtml|title=Caldwell's TNA Impact Results 1/3: Complete "virtual-time" coverage of live show - Sting casually returns, cage main event & unmasking (updated w/Box Score)|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> On January 13 at [[Genesis (2013)|Genesis]], Storm was defeated by Daniels in a number one contenders match for the TNA World Heavyweight Championship.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnappvs/article_67844.shtml|title=Caldwell's TNA Genesis PPV Results 1/13: Complete "virtual-time" coverage of live PPV - Hardy defends TNA Title against two foes, two title matches, #1 contender matches|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> On March 10 at [[Lockdown (2013)|Lockdown]], Team TNA, consisting of Storm, Eric Young, Magnus, Samoa Joe, and Sting defeated the [[Aces & Eights]], consisting of Devon, [[Doc Gallows|DOC]], [[Garett Bischoff]], [[Mike Knox]], and Mr. Anderson in a Lethal Lockdown match.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnappvs/article_69158.shtml|title=Caldwell's TNA Lockdown PPV Results 3/10: Live, in-person coverage from San Antonio - Hardy vs. Ray TNA Title match, Lethal Lockdown, more|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> On the March 14 episode of ''Impact Wrestling'', Storm defeated former rival Christopher Daniels in a singles match. Afterwards, he was attacked by both Daniels and Kazarian before being saved and ultimately assaulted by the returning A. J. Styles.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnaimpact/article_69310.shtml|title=Caldwell's TNA Impact Results 3/14: Complete "virtual-time" coverage of live Impact - Lockdown PPV fall-out from Chicago|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> In the following weeks, Storm demanded Styles to explain his actions, but Styles remained mute.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnaimpact/article_69573.shtml|title=Caldwell's TNA Impact Results 3/28: Complete "virtual-time" coverage of Open Fight Night - Hardy vs. Anderson, more|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> Storm finally faced Styles in singles competition on the April 18 episode of ''Impact Wrestling'', where Styles won via submission.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnaimpact/article_70102.shtml|title=Caldwell's TNA Impact Results 4/18: Complete "virtual-time" coverage of Styles's in-ring return, live Impact fall-out|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> On April 26, 2013, Storm unsuccessfully challenged [[D-Von Dudley|Devon]] for the [[TNA Television Championship]] during a house show in [[Erie, Pennsylvania]].<ref>{{Cite web|url=https://www.cagematch.net//?id=1&nr=94105|title=TNA Road To Slammiversary Tour « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net|access-date=January 8, 2020}}</ref>

==== Storyline with Gunner (2013–2014) ====
At [[Slammiversary XI|Slammiversary]], Storm was paired with [[Gunner (wrestler)|Gunner]] to face the teams of Bad Influence, Aries and Roode, and the TNA World Tag Team Champions [[Chavo Guerrero Jr.]] and Hernandez in a four-way elimination match for the title, where they won, giving Storm his fifth individual reign.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnappvs/article_71025.shtml|title=Caldwell's TNA Slammiversary PPV Results (Hour 2): Hall of Fame inductee revealed, new Tag & TV champions|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> They would held the titles until on October 20 at [[Bound for Glory (2013)|Bound for Glory]], where they lost it to [[The BroMans]] in their first title defense.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnappvs/article_74030.shtml|title=Caldwell's TNA BFG PPV Results 10/20 (Hour 1): Ultimate X opens PPV, new TNA tag champs, Angle rejects Sting|website=www.pwtorch.com|access-date=January 8, 2020}}</ref> Storm and Gunner received their rematch on the October 31 episode of ''Impact Wrestling'', but were again defeated.<ref>{{Cite web|url=https://www.pwtorch.com/artman2/publish/tnaimpact/article_74285.shtml|title=Caldwell's TNA Impact Results 10/31: Complete "virtual-time" coverage of Halloween Impact - Angle "injured" again, TNA Title decision, two title matches, more|website=www.pwtorch.com|access-date=January 8, 2020}}</ref>

After losing the TNA World Tag Team Championships, Storm began a feud with Gunner when Gunner pulled the Feast or Fired briefcase from Storm, which contained the TNA World Heavyweight Championship match. On the January 2 episode of ''Impact Wrestling'', for the first time in over two years, Storm teamed with his former Beer Money partner, Bobby Roode, to defeat Gunner and Kurt Angle in a tag team match.  After the match, Storm further taunted Gunner. On the January 30 episode of ''Impact Wrestling'', Storm apologized to Gunner for his previous actions, and later won a tag team match that night with Gunner against Bad Influence. On the February 20 episode of ''Impact Wrestling'', Storm cost Gunner his Feast or Fired match against Magnus for the TNA World Heavyweight Championship, turning heel in the process. Storm would be defeated by Gunner at [[Lockdown (2014)|Lockdown]] in a steel cage Last Man Standing match and [[TNA Sacrifice (2014)|Sacrifice]] in an [["I Quit" match]].

On the May 1 episode of ''Impact Wrestling'', Storm started a feud with [[Ken Anderson (wrestler)|Mr. Anderson]] after he cost Anderson a TNA World Heavyweight Championship opportunity when Storm tried to attack Anderson's opponent Gunner and inadvertently hit Anderson, culminating at [[Slammiversary XII|Slammiversary]], Storm lost to Anderson. But in a rematch on the June 26 episode of ''Impact Wrestling'', Storm defeated Anderson after reversing the Mic Check in a Last Call.

==== The Revolution (2014–2015) ====
{{Main|The Revolution (TNA)}}
In June 2014, Storm would begin a program where he would confront, and verbally run down [[Seiya Sanada|Sanada]]. Following Sanada's loss of the [[TNA X Division Championship|X Division Championship]] to Austin Aries, Storm would confront Sanada backstage, berate Sanada's mentor [[Keiji Muto|The Great Muta]], while slapping him in the face as a way to break Sanada down, multiple weeks in a row. On the July 24, 2014 edition of ''Impact'', Storm would confront The Great Muta, calling him a fraud, and proclaim himself to be "The Legend" (which in the following weeks replaced his longtime nickname of "The Cowboy"). After spitting beer in Muta's face, Sanada would run Storm out of the ring, before attacking Muta himself with a steel chair, and bowing to Storm, revealing an unknown alliance between them.<ref name=Impact081714>{{cite web|url=http://www.yardbarker.com/wwe/articles/spoilers_tna_impact_wrestling_tapings_72414/16730170|title=TNA Impact Wrestling Tapings – 7/24/14|last=Sullivan|first=John|date=August 27, 2014|access-date=August 28, 2014|work=Yard Barker}}</ref> The following week Storm would proclaim himself as Sanada's new mentor, and master. In the following weeks, TNA would air vignettes of Storm having a cult like hold over Sanada, portraying Storm having him tied up, breaking him down physically and mentally, and proclaiming that "The Revolution is coming".<ref name=Impact081414>{{cite web|url=http://dailywrestlingnews.com/james-storm-starts-revolution-aug-14-2014/|title=James Storm Starts a Revolution|last=Krites|first=Bob|date=August 14, 2014|access-date=August 28, 2014|work=Daily Wrestling News|archive-url=https://web.archive.org/web/20140903053953/http://dailywrestlingnews.com/james-storm-starts-revolution-aug-14-2014/|archive-date=September 3, 2014|url-status=dead}}</ref> On the August 27 ''Impact Wrestling'', Sanada accompanied by Storm debuted the new ring name "The Great Sanada" and a look inspired by The Great Muta, before defeating Austin Aries with help from Storm.<ref name=Impact082714>{{cite web|url=http://www.pwinsider.com/article/87874/complete-impact-wrestling-report-the-great-sanada-is-revealed-sgt-chris-melendez-is-welcomed-to-the-tna-roster-the-tag-team-title-series-begins-and-more.html?p=1|title=Complete Impact Wrestling report: The Great Sanada is revealed, Sgt Chris Melendez is welcomed to the TNA roster, the tag team title series begins, and more|last=Carapola|first=Stuart|date=August 27, 2014|access-date=August 28, 2014|work=Pro Wrestling Insider}}</ref> On the September 3 episode of ''Impact Wrestling'', Storm and Sanada abducted former X Division Champion [[T. J. Perkins|Manik]] following his loss in a 6-man #1 Contendership match for the X Division Championship.<ref name=Impact090314>{{cite web|url=http://www.pwinsider.com/article/88018/complete-impact-wrestling-report-gail-kimtaryn-terrell-iv-mvp-apparently-remembers-more-tna-history-than-anyone-else-in-tna-lashleys-next-challenger-is-determined-champion-vs-champion-in-the-main-event-and-more.html?p=1|title=Complete Impact Wrestling Report: Gail Kim-Tarun Terrell IV, MVP Apparently Remembers More TNA History Than Anyone Else in TNA, Lashley's Next Challenger Is Determined, Champion vs Champion in the Main Even, and More|last=Carapola|first=Stuart|date=September 3, 2014|access-date=September 4, 2014|work=Pro Wrestling Insider}}</ref> On the following ''Impact'', Storm was shown initiating Manik, much like he did Sanada into his new faction. On the September 17, 2014 edition of ''Impact Wrestling'', Storm and The Great Sanada attacked X Division Champion Samoa Joe, and were joined by Manik, now sporting an all new look, joining Storm's group. On the October 8, 2014 edition of ''Impact Wrestling'' it was announced that James Storm and The Great Sanada would battle The Great Muta and Tajiri in the main event of [[Bound for Glory (2014)|Bound for Glory]]. This marked James Storm's first appearance in the Bound For Glory main event, as well as the first time in company history that the main event was not contested for the company's [[TNA World Championship|World Heavyweight Championship]].<ref name=Impact100814>{{cite web|url=http://www.pwinsider.com/article/88845/the-tna-bound-for-glory-2014-ppv-post-game-show.html?p=1|title=A Deeper Look AT Bound For Glory 2014|last=Johnson|first=Mike|date=October 12, 2014|access-date=October 15, 2014|work=Pro Wrestling Insider}}</ref> At Bound For Glory, Storm and The Great Sanada were defeated by Tajiri and The Great Muta. After the match Manik joined in attacking Muta until Team 3D made the save.<ref>{{cite web|url=http://www.pwinsider.com/article/88830/spoilers-tna-bound-for-glory-ppv-results.html?p=1|title=TNA Bound For Glory Results|author=Hiroyuki|date=October 12, 2014|access-date=October 15, 2014|work=Pro Wrestling Insider}}</ref>

Following Bound For Glory, the stable, now known as The Revolution began to recruit members of the TNA roster, beginning with one half of the [[TNA World Tag Team Championship|World Tag Team Champions]] [[Davey Richards]]. After teasing tension between Richards and his partner [[Eddie Edwards (wrestler)|Eddie Edwards]], on the November 12, 2014 edition of Impact Wrestling, The Revolution demanded Davey's decision. When Davey turned down the Revolution's offer to join, they would attack The Wolves, leaving them vulnerable for Storm to bring out his forgotten Feast or Fired Briefcase, guaranteeing him a Tag Team Championship opportunity, anytime, anyplace. In a further twist, Abyss would reveal himself as Storm's partner, and the newest pledge to The Revolution, subsequently defeating The Wolves for the TNA World Tag Team Championships, making Storm a record six-time champion. At [[Lockdown (2015)|Lockdown]], The Revolution successfully retained their titles against [[Hardy Boyz|The Hardys]]. On January 30, 2015, The Revolution lost the titles against The Wolves. On April 3, 2015, Storm seemingly broke character and confronted [[Thom Latimer|Bram]] when he attempted to attack [[Mickie James]] with a steel chair during Bram's match against Magnus, hinting a possible face turn. However, Magnus and Mickie James confronted Storm after the match, to which Storm replied he was merely looking out for an old friend, hinting he was still a heel.  However, this all turned out to be a ruse, as Storm wanted Mickie James to join his Revolution stable. She refused, and security cameras recorded him nudging her onto train tracks, causing a concussion, and fully retaining his status as a heel. Storm defeated [[Nick Aldis|Magnus]] at [[Slammiversary (2015)|Slammiversary]] in a non-sanctioned match.<ref>{{cite web | url=http://www.sportingnews.com/sport/story/2015-06-27/tna-wrestling-james-storm-leaving-company-impact-universal-studios-orlando-magnus | title=TNA Wrestling original James Storm leaving company | first=Brian | last=Fritz | date=June 27, 2015 | access-date=July 1, 2015 | publisher=Sporting News | archive-date=June 29, 2015 | archive-url=https://web.archive.org/web/20150629182323/http://www.sportingnews.com/sport/story/2015-06-27/tna-wrestling-james-storm-leaving-company-impact-universal-studios-orlando-magnus | url-status=dead }}</ref> On the July 29 episode of ''Impact Wrestling'', Storm revealed the new member of The Revolution, who was [[Serena Deeb]]. However, Storm and Serena were defeated by Magnus and Mickie James. Later, James Storm entered in a feud against his former partner Khoya, now known as [[Mahabali Shera]], by attacking him after having failed him over and over. At [[No Surrender (2015)|No Surrender]], Storm defeated Shera by disqualification. On the September 30 episode of ''Impact Wrestling'', Storm was defeated by Shera in a No Disqualification match, after an interference of [[Abyss (wrestler)|Abyss]] and [[T. J. Perkins|Manik]]. Storm's contract with TNA expired on June 30,<ref>{{cite web|url=http://www.f4wonline.com/more/more-top-stories/118-daily-updates/43285-add-james-storm-to-the-list-of-those-leaving-tna|title=James Storm leaving TNA Wrestling|date=June 27, 2015|access-date=July 31, 2015|work=[[Wrestling Observer Newsletter]]}}</ref> but he continued making appearances for the promotion until September 30, 2015, under a pay-per-appearance deal. During October and November (taped in July, before his departure), he participated in the [[TNA World Title Series]]. Storm ended third of his block, failing into advance to the finals.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/TNA_News_1/article_86618.shtml|title=TNA news: TNA Original says he's gone from TNA after "finishing up duties"|last=Caldwell|first=James|date=July 31, 2015|access-date=July 31, 2015|work=Pro Wrestling Torch}}</ref>

=== New Japan Pro-Wrestling (2009–2011) ===
Through TNA's working relationships with various Japanese promotions, Storm has competed in Japan numerous times, beginning in 2009 when he and Roode, as Beer Money, debuted in [[New Japan Pro-Wrestling]] (NJPW), defeating Legend ([[Akira Nogami|Akira]] and [[Masahiro Chono]]).<ref>{{cite web|url=https://www.cagematch.net/?id=1&nr=35413|title=NJPW Circuit 2009 New Japan ISM - Tag 9 « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net}}</ref> They returned to New Japan in October 2010, first defeating [[Bad Intentions (professional wrestling)|Bad Intentions]] ([[Karl Anderson]] and [[Giant Bernard]]),<ref>{{cite web|url=https://www.cagematch.net/?id=1&nr=56926|title=NJPW Circuit 2010 New Japan Truth ~ G1 Tag League ~ - Tag 1 « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net}}</ref> and then [[No Limit (professional wrestling)|No Limit]] ([[Tetsuya Naito]] and [[Yujiro Takahashi]]).<ref>{{cite web|url=https://www.cagematch.net/?id=1&nr=57005|title=NJPW Camp Zama Slamfest IV « Events Database « CAGEMATCH - The Internet Wrestling Database|website=www.cagematch.net}}</ref> Storm and Roode made their debuts in the [[Tokyo Dome]] on January 4, 2011, at [[Wrestle Kingdom V]], taking part in a three-way tag team match for the [[IWGP Tag Team Championship]], won by Bad Intentions.<ref>{{cite web|url=https://www.cagematch.net/?id=1&nr=58536|title=NJPW Wrestle Kingdom V In Tokyo Dome « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net}}</ref>

=== World Wrestling Entertainment (2015) ===
Storm debuted in [[WWE]]'s [[Farm team|developmental branch]] [[NXT (WWE brand)|NXT]] during the October tapings, which aired on the October 21 episode of ''[[WWE NXT|NXT]]'', defeating [[Danny Burch]]. Storm also appeared on the December 2 episode of ''NXT'', defeating [[Adam Rose]]. In late December 2015, Storm opted to not sign with WWE, in favor of returning to TNA.

=== Return to TNA Wrestling / Impact Wrestling (2016–2018) ===

==== Beer Money reunion and Death Crew Council (2016–2017) ====
{{See also|Death Crew Council}}
On January 5, 2016, episode of ''Impact Wrestling'', Storm returned to [[Total Nonstop Action Wrestling|TNA]], helping his long-time tag team partner [[Bobby Roode]] fight off [[Eric Young (wrestler)|Eric Young]] and [[Thom Latimer|Bram]], before reuniting as [[Beer Money, Inc.]], after Storm telling Roode that he wanted to "get back to having fun" and drink beer with him, turning Storm face in the process. At [[TNA One Night Only (2016)|One Night Only: Live!]] event, Beer Money defeated Eric Young and Bram and once again at [[TNA Lockdown#2016|Lockdown]] in a Six Sides of Steel match, thus ending the feud. On the January 26 episode of ''Impact Wrestling'', Storm grabbed the [[TNA World Tag Team Championship]] briefcase during the [[Feast or Fired]] match. On February 9 episode of ''Impact Wrestling'' Beer Money attempted to cash in their title shot against champions [[American Wolves|The Wolves]], but in their attempt to cash in, [[Decay (professional wrestling)|Decay]] ([[Abyss (wrestler)|Abyss]], [[Crazzy Steve]], [[Rosemary (wrestler)|Rosemary]]) stopped them and mysteriously asked them to join their path.<ref name="Beer Money scuffle">{{cite web|url=http://www.wrestleview.com/tna-wrestling-results/tna-impact-results/57723-tna-impact-wrestling-results-2-9-16-angle-drew-ii|title=Beer Money attempts to cash in title shot|last=Boutwell|first=Josh|work=Wrestleview|access-date=February 12, 2016|date=February 10, 2016}}</ref> They eventually challenged the group to a match, but it ended in disqualification when Abyss pulled the referee out of the ring and began choking him.<ref name="Beer Money scuffle"/> Beer Money cashed in their Feast or Fired contract and defeated The Wolves to re-capture the titles on the March 8 episode of ''Impact Wrestling''. They successfully retained their titles against the [[BroMans]] on the March 22 episode of ''Impact Wrestling'' and against Decay, The BroMans and Eric Young and Bram on the April 12 episode of ''Impact Wrestling''. Their feud against Decay culminated at [[TNA Sacrifice (2016)|Sacrifice]] in a Valley of Shadow match, which Decay won, winning the TNA World Tag Team Championship. In late-March, Beer Money were disbanded upon Roode leaving TNA.

On the May 10 episode of ''Impact Wrestling'', Storm announced that he would return to singles competition. At [[Slammiversary (2016)|Slammiversary]] he challenged and defeated [[Braxton Sutter]]. On the June 28 episode of ''Impact Wrestling'', Storm was the guest of the [[Eli Drake]] segment ''Fact of Life'', who resulted by Storm hitting Drake with a Superkick. On the August 4 episode of ''Impact Wrestling'', Storm defeated Eli Drake to win the [[TNA King of the Mountain Championship]]. The following week, he lost the King of the Mountain Championship in a Title vs. Title match against [[Bobby Lashley|Lashley]]. On the August 18 episode of ''Impact Wrestling'', Storm called the official for that match Brian Hebner to the ring to show him how he missed a three-count on Lashley that should have amounted to Storm winning all the titles instead, while complaining to Hebner, TNA President [[Billy Corgan]] came down to the ring and interjected himself into the discussion with Storm. Corgan insulted Storm and suggested that Storm "may not be able to win the big one." This set Storm off and he confronted and cornered Corgan, threatening to use Corgan to satisfy his bucket list goal of "kicking a rockstar's ass". Storm then left the ring and on the way up the ramp, Corgan yelled "James Storm is suspended indefinitely".

In October, Storm turned heel when he was revealed as one of the masked wrestlers of the newest group known as [[Death Crew Council]] (DCC), with [[Thom Latimer|Bram]] and [[Eddie Kingston|Kingston]].<ref>{{cite web |url=http://www.tnawrestlingnews.com/headlines/james-storm-im-a-free-agent-as-of-today/ |title=James Storm announces free agency|date=September 16, 2016 |access-date=September 18, 2016}}</ref> Death Crew Council made their debut on the October 20 episode of ''Impact Wrestling'', when they attacked [[The Tribunal (professional wrestling)|The Tribunal]], following the latter's loss to [[TNA World Tag Team Championship|TNA World Tag Team Champions]], [[Hardy Boyz|The Broken Hardys]]. DCC continued their assault on TNA wrestlers, including a 3-on-2 Handicap match against Jeff Hardy and TNA World Champion Eddie Edwards.<ref>{{cite web|url=http://prowrestling.net/site/2016/11/11/1110-moores-tna-impact-wrestling-tv-review-eddie-edwards-vs-eli-drake-for-the-tna-championship-jeff-hardy-tries-to-bring-back-broken-matt-from-his-current-suburban-civil-engineer-form-qualifyin/|title=11/10 Moore's TNA Impact Wrestling TV Review|access-date=November 11, 2016|publisher=ProWrestling.net|date=November 11, 2016}}</ref> On December 15, Storm would appear at the Hardy Compound as a participant in the Tag Team Apocalypto match for [[Total Nonstop Deletion]]. DCC would be eliminated by Decay, when a man whom Decay assault during "Delete or Decay" claimed to be Storm's partner and was knocked unconscious by Crazzy Steve and pinned by Abyss.

On the January 5, 2017 episode of ''Impact Wrestling'', DCC started a feud with Decay when Storm and [[Bram (wrestler)|Bram]] smashed beer bottles over Abyss and Crazzy Steve's heads, with Bram issuing a threat to Rosemary afterwards.<ref>{{cite web|url=http://411mania.com/wrestling/411s-tna-impact-report-1-5-17|title=411's TNA Impact Report 1.05.17 |author=Aaron Scott|work=411 Mania|date=January 5, 2017|access-date=January 5, 2017}}</ref>  On the January 12 episode of ''Impact Wrestling'', Bram and Kingston would face Decay in a losing effort, after James Storm attacked Abyss, resulting in a disqualification.<ref>{{cite web|url=http://411mania.com/wrestling/csonkas-tna-impact-review-1-12-17/|title=411Mania|website=Csonka's TNA Impact Review 1.12.17}}</ref> After TNA was bought by Anthem Media and renamed Impact Wrestling, they were defeated by new tag teams [[Reno SCUM]] and [[Latin American Xchange|LAX]], disbanding the team.

==== Final feuds (2017–2018) ====
On the March 30 episode of ''Impact Wrestling'', Storm interrupted [[Ethan Carter III]] saying that he wanted a world title shot. The following week on ''Impact Wrestling'', Storm was interrupted by Bram and Kingston as Kingston spat in Storm's face, and Storm laid both guys out with superkicks, turning him face in the process. On the April 13 episode of ''Impact Wrestling'', [[Bruce Prichard]] came out to announce the number one contender for the [[Impact World Championship]]. It was determined by a fan vote which was agreed upon the previous week by Storm and [[Ethan Carter III]]. Prichard announced that the fans decided that Storm will be facing [[Bobby Lashley|Lashley]] for the Impact World Championship. The following week, Storm  failed to win the title after he was hit with a beer bottle by Carter, allowing Lashley to win the match. On the May 11 episode of ''Impact Wrestling'', Carter came out dressed as a cowboy and proceeded to berate Storm. Storm then tried to attack Carter, but Carter retaliated by lashing Storm over 30 times with a leather belt causing significant injury to the back of Storm. The following week, Storm defeated Carter by disqualification after Carter brutally lashed the referee. At [[Slammiversary XV|Slammiversary]], Storm was defeated by Carter in a Strap match. During the match, Storm suffered a 3rd grade concussion.<ref>{{cite web |url=https://impactwrestling.com/james-storm-suffered-concussion-slamm15/ |title=James Storm Suffered Concussion at #Slamm15 |author=<!--Not stated--> |date=July 4, 2017 |website=ImpactWrestling.com |publisher= |access-date=October 20, 2020 |archive-url=https://web.archive.org/web/20170707053837/https://impactwrestling.com/james-storm-suffered-concussion-slamm15/ |archive-date=July 7, 2017}}</ref>

Storm would return on the September 21 episode of ''Impact Wrestling'', by saving Eddie Edwards and Ethan Carter III from [[El Hijo del Fantasma]], [[Pagano (wrestler)|Pagano]] and [[El Texano Jr.|Texano]]. Storm shook Eddie Edwards's hand but refused to shake Carter's hand. During the special [[Victory Road (2017)|Victory Road]] episode of ''Impact Wrestling'' on September 28, EC3 made the save for Storm after the latter was attacked by Fantasma and Texano. Storm offered to shake Carter's hand, at first Carter refused and walked away, but soon returned to the ring and shook Storm's hand. On the October 4 episode of ''Impact Wrestling'', Storm and Ethan Carter III lost to El Hijo del Fantasma and Texano. At [[Bound for Glory (2017)|Bound for Glory]], Storm, Edwards and Carter defeated Team AAA (El Hijo del Fantasma, Pagano and Texano) in a six-man tag team match. On the November 16 episode of ''Impact Wrestling'', James Storm saved [[Moose (wrestler)|Moose]] from Lashley and the [[American Top Team]] and says that he is tired of Dan Lambert causing chaos on Impact and disrespecting professional wrestling. Two weeks later, after his victory against Texano, Storm was attacked and beaten down by Lashley and [[American Top Team]], but he was saved by Moose. This led to a tag-team match the following week, which Storm and Moose were defeated by Lashley and Lambert. On the November 9 taping of ''Impact Wrestling'' which aired on January 4, 2018, Storm was defeated by [[Dan Lambert]] after being assaulted by the entire American Top Team and was forced to leave Impact Wrestling.

=== Pro Wrestling Noah (2017) ===
On March 12, 2017, Storm debuted in [[Pro Wrestling Noah]], defeating [[Kaito Kiyomiya]].<ref>{{cite web|url=https://www.cagematch.net/?id=1&nr=170650|title=Noah The Great Voyage 2017 In Yokohama « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net}}</ref>

=== Independent circuit (2017–2018) ===
Storm faced [[Keith Lee (wrestler)|Keith Lee]] in Whatculture Pro Wrestling's Pro Wrestling World Cup USA 1st Round, which resulted in Storm losing the match, and therefore being eliminated from the tournament.

Storm made his ICW in ring debut as a face on February 11 against [[Jack Jester]] at the 7th Annual Square Go in a number one contender's match for the [[ICW World Heavyweight Championship (Scotland)|ICW World Heavyweight Championship]], in which Storm came out victorious. It was announced on April 4 that Storm would compete on April 29 at Barramania 4, teaming up with Ravie Davie against Bram and Iestyn Rees. During that match Storm turned on Davie, hitting him with two beer bottles and a ''Last Call'' superkick, turning him heel in the process.

On July 9, 2018, [[Amazon Video]] released a series called Dojo Pro Wrestling which features a tournament of 12 pro wrestlers, including James Storm.<ref>{{cite web |title=Dojo Pro – in Partnership with Ring of Honor – Launches A New Opportunity for Pro Wrestlers to Climb Into the Spotlight on Amazon Prime Video. |url=https://www.prweb.com/releases/Dojo_Pro_in_Partnership_with_Ring_of_Honor_Launches_A_New_Opportunity_for_Pro_Wrestlers_to_Climb_Into_the_Spotlight_on_Amazon_Prime_Video_/prweb15609721.htm |access-date=July 13, 2018 |website=[[PRWeb]]}}</ref>

===National Wrestling Alliance (2019–2021)===
After Billy Corgan purchased National Wrestling Alliance, Storm became a regular member of the roster. He wrestled [[Nick Aldis]] for the [[NWA Worlds Heavyweight Championship]] at ''NWA New Year Clash'', but he was defeated.<ref>{{Cite web|url=https://www.cagematch.net//?id=1&nr=220242|title=NWA Pop Up - New Years Clash « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net|access-date=January 8, 2020}}</ref> After Colt Cabana defeated Willie Mack and won the NWA National Heavyweight Championship, Storm challenged him to a title match. The match happened during the ROH television program on June 29, 2019, with Storm winning the title.<ref>{{Cite web|url=https://www.cagematch.net//?id=1&nr=231194|title=ROH on SBG #410 « Events Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net|access-date=January 8, 2020}}</ref> However, he lost the title against Cabana on October 1, 2019, during the NWA Power television tapings.<ref>{{Cite web|url=https://www.pwinsider.com/ViewArticle.php?id=130066|title=Title Changes at NWA Taping (Spoiler) |website=www.pwinsider.com|access-date=January 8, 2020}}</ref> On January 24, 2020, at the [[NWA Hard Times|Hard Times]] PPV Storm and his tag team partner [[Eli Drake]] won the [[NWA World Tag Team Championship]].<ref>{{Cite web|url=https://www.fightful.com/wrestling/james-storm-eli-drake-win-nwa-tag-team-titles-nwa-hard-times|title=James Storm & Eli Drake Win NWA Tag Team Titles At NWA Hard Times |website=www.fightful.com|language=en|access-date=January 25, 2020}}</ref> On September 18, 2020, Storm's contract expired with NWA and he became a [[free agent]].<ref>{{cite news |last1=Pritchard |first1=Bill |title=James Storm Confirms He's Still A Free Agent, Explains Decision To Leave NWA |url=https://www.mandatory.com/wrestlezone/news/1204020-james-storm-confirms-still-free-agent-explains-decision-nwa |access-date=September 30, 2020 |work=Wrestlezone |date=September 29, 2020}}</ref> On November 10, 2020, Storm and Drake lost the NWA World Tag Team Championships to [[Damien Sandow|Aron Stevens]] and JR Kratos at UWN Primetime Live.

At [[NWA 73rd Anniversary Show|73rd Anniversary Show]], Storm lost to [[Chris Masters|Chris Adonis]] in a match for the NWA National Heavyweight Championship failing to win the title. on the October 5 episode of NWA Power, Storm defeated Judais.

=== Second return to Impact Wrestling (2020–2023) ===
On October 24, 2020, at [[Bound for Glory (2020)|Bound for Glory]], Storm made an unannounced appearance as a participant in the [[Gauntlet for the Gold|Call Your Shot gauntlet match]], which he failed to win as he was eliminated by [[Sami Callihan]].<ref>{{cite web|last=Moore|first=John|title=10/24 Moore's Impact Wrestling Bound For Glory live review: Eric Young vs. Rich Swann for the Impact World Championship, Deonna Purrazzo vs. Kylie Rae for the Knockouts Title, Motor City Machine Guns vs. The Good Brothers vs. The North vs. Ace Austin and Madman Fulton for the Impact Tag Titles|url=https://prowrestling.net/site/2020/10/24/10-24-moores-impact-wrestling-bound-for-glory-live-review-eric-young-vs-rich-swann-for-the-impact-world-championship-deonna-purrazzo-vs-kylie-rae-for-the-knockouts-title-motor-city-machine-guns/|work=Pro Wrestling Dot Net|date=October 24, 2020|access-date=October 24, 2020}}</ref> At [[Turning Point (2020 wrestling)|Turning Point]] on November 14, Storm teamed with [[Chris Sabin]] to defeat XXXL ([[Acey Romero]] and [[Larry D]]).<ref name="TP2020">{{cite web|last=Cook|first=Ryan|title=IMPACT Wrestling Presents Turning Point Results & Live Coverage Rich Swann vs Sami Callihan|url=https://www.fightful.com/wrestling/results/impact-wrestling-presents-turning-point-results-live-coverage-rich-swann-vs-sami-callihan|work=Fightful|date=November 14, 2020|access-date=November 14, 2020}}</ref><ref>{{cite web|title=Turning Point on IMPACT Plus Results|url=https://impactwrestling.com/2020/11/14/turning-point-on-impact-plus-live-results/|work=[[Impact Wrestling]]|date=November 14, 2020|access-date=November 16, 2020}}</ref> On the January 19, 2021 episode of ''Impact'', Storm returned as a tag team partner for Chris Sabin in a loss to [[Private Party (professional wrestling)|Private Party]] in a number one contender's match.<ref>{{cite web|url=https://impactwrestling.com/2021/01/19/impact-on-axs-tv-results-january-19-2021/|title=IMPACT! on AXS TV Results – January 19, 2021|publisher=Impact Wrestling|date=January 19, 2021|access-date=February 3, 2021|archive-url=https://web.archive.org/web/20210129105040/https://impactwrestling.com/2021/01/19/impact-on-axs-tv-results-january-19-2021/|archive-date=January 29, 2021|url-status=live}}</ref> At [[No Surrender (2021)|No Surrender]], Storm and Sabin competed in a three-way tag team match for the [[Impact World Tag Team Championship]], which was won by [[The Good Brothers (professional wrestling)|The Good Brothers]].<ref>{{cite web|last=Cook|first=Ryan|title=IMPACT Wrestling No Surrender 2021 Results & Live Coverage Rich Swann vs Tommy Dreamer|url=https://www.fightful.com/wrestling/results/impact-wrestling-no-surrender-2021-results-live-coverage-rich-swann-vs-tommy-dreamer|website=Fightful|date=February 13, 2021|access-date=February 13, 2021}}</ref> On the March 9 episode of ''Impact'', Storm 
and Sabin defeated [[Rohit Raju]] and [[Mahabali Shera]]. At [[Impact Wrestling Sacrifice (2021)|Sacrifice]], Storm and Sabin lost to Violent By Design ([[Cody Deaner|Deaner]] and [[Joe Doering]]) due to [[Rhyno|Rhino]] interfering in the match.<ref>{{cite web|title=Sacrifice on IMPACT Plus Results|url=https://impactwrestling.com/2021/03/13/sacrifice-on-impact-plus-results/|work=Impact Wrestling|date=March 13, 2021|access-date=March 14, 2021}}</ref><ref>{{cite web|last=Powell|first=Jason|title=3/13 Impact Wrestling Sacrifice results: Powell's review of Rich Swann vs. Moose in a Impact World Championship and TNA Title unification match, The Good Brothers vs. Juice Robinson and David Finlay for the Impact Tag Titles, Deonna Purrazzo vs. ODB for the Knockouts Title, TJP vs. Ace Austin for the X Division Title|url=https://prowrestling.net/site/2021/03/13/3-13-impact-wrestling-sacrifice-results-powells-review-of-rich-swann-vs-moose-in-a-impact-world-championship-and-tna-title-unification-match-the-good-brothers-vs-juice-robinson-and-david-finlay/|work=Pro Wrestling Dot Net|date=March 13, 2021|access-date=March 13, 2021}}</ref> On the March 30 episode of ''Impact'', Storm competed in his 1000th Match where he defeated Eric Young. At [[Impact Wrestling Rebellion (2021)|Rebellion]], Storm, Chris Sabin, Eddie Edwards and Willie Mack lost to [[Violent By Design (professional wrestling)|Violent By Design]] (Deaner, Joe Doering, [[Rhyno|Rhino]] and [[Big Cass|W. Morrissey]]).

At [[Slammiversary (2022)|Slammiversary]], Storm and long-time tag team partner Chris Harris made his return after the tag team title match confronting the [[Good Brothers (professional wrestling)|Good Brothers]] and the [[Briscoe Brothers|Briscoes]]. at [[Against All Odds (2022)|Against All Odds]], [[America's Most Wanted (professional wrestling)|America's Most Wanted]], [[Heath Slater|Heath]] and the Good Brothers defeated [[Honor No More]] ([[Eddie Edwards (wrestler)|Eddie Edwards]], [[Kenny King (wrestler)|Kenny King]], [[Matt Taven]], [[Mike Bennett (wrestler)|Mike Bennett]], and [[Pierre Carl Ouellet|PCO]]). On the July 14 episode of ''Impact'', Storm lost to [[Steve Maclin]].

At [[Impact 1000]], [[America's Most Wanted (professional wrestling)|America's Most Wanted]] (Storm and Harris) and [[Team Canada (TNA)|Team Canada]] ([[Scott D'Amore]] and [[Eric Young (wrestler)|Eric Young]]) defeated [[The Design (professional wrestling)|The Design]] ([[Cody Deaner|Deaner]] and [[Konnor (wrestler)|Kon]]), [[Kenny King (wrestler)|Kenny King]], and Sheldon Jean in an eight-man tag team match.

===Ohio Valley Wrestling (2022)===
On July 7, 2022, Storm made his [[Ohio Valley Wrestling]] debut, where he defeated [[Mahabali Shera]] to become the new [[OVW National Heavyweight Championship|OVW National Heavyweight Champion]].<ref>{{cite web |url=https://www.pwinsider.com/article/160773/james-storm-vs-shera-impact-champions-appear-more-77-ovw-tv-taping-live-report-from-louisville-ky.html?p=1 |title=JAMES STORM VS. SHERA, IMPACT CHAMPIONS APPEAR & MORE: 7/7 OVW TV TAPING LIVE REPORT FROM LOUISVILLE, KY |last=Cannon |first=Brian |date=July 8, 2022 |website=PWInsider.com |publisher= |access-date=October 20, 2022 |quote=}}</ref> On 27 August, Storm defeated Omar Amir at ''OVW The Big One'' to become the new [[OVW Heavyweight Championship|OVW Heavyweight Champion]]. On October 17, edition of OVW, Storm lost both titles to Ca$h Flo.

== Other media ==
Cox starred in the 2011 horror film ''[[Death from Above (film)|Death from Above]]'', alongside fellow wrestlers Kurt Angle, [[Sid Eudy]], Matt Morgan, [[Rhyno|Terry Gerin]] and [[ODB (wrestler)|Jessica Kresa]].<ref name="AAiV">Stonesifer, Jared (June 9, 2010). "Angle Action in Valencia" ''[[Butler Eagle]]'' Retrieved June 12, 2010</ref>

In 2011, Cox starred in the music video for his theme "Longnecks & Rednecks," which also featured country music duo [[Montgomery Gentry]].<ref>{{cite web|title=CMT Videos, Longnecks & Rednecks|url=http://www.cmt.com/videos/misc/765645/longnecks-rednecks.jhtml|archive-url=https://web.archive.org/web/20120506080338/http://www.cmt.com/videos/misc/765645/longnecks-rednecks.jhtml|url-status=dead|archive-date=May 6, 2012}}</ref>

He is a playable character in ''[[TNA Impact! (video game)|TNA Impact!]]'', ''[[TNA Impact!: Cross The Line (video game)|TNA Impact!: Cross The Line]]'', ''[[TNA Wrestling Impact!]] and ''[[RetroMania Wrestling]]" "<ref>{{cite web|url=https://www.giantbomb.com/james-storm/3005-11058/|title=James Storm (Character)|website=Giant Bomb}}</ref>

=== Filmography ===
{| class = "wikitable sortable"
|-
! Year
! Title
! Role
! class = "unsortable" | Notes
|-
| 2011
| ''[[Death from Above (film)|Death from Above]]''
| Gunnar Halgrim
|
|-
| 2020
| ''Hotel Underground''
| Tommy Majic
|
|}

== Personal life ==
Cox married Dani McEntee on March 30, 2011.<ref name=Wedding>{{cite web |url=http://www.tcpalm.com/news/2011/may/12/weddings-james-cox-and-dani-mcentee/ |title=Wedding: James Cox and Dani McEntee |access-date=May 12, 2011 |publisher=Tcpalm.com |date=May 12, 2011}}</ref> They have two sons.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/quicknews/article_57186.shtml|title=Top TNA star welcomes new baby|last=Caldwell|first=James|date=January 20, 2012|access-date=January 20, 2012|work=Pro Wrestling Torch}}</ref> He has a daughter from a previous relationship.<ref>{{cite web|url=https://slamwrestling.net/index.php/2007/12/27/storm-coming-to-quebec-ontario-with-tna-colleagues/ |url-status=live |archive-url=https://web.archive.org/web/20221002065234/https://slamwrestling.net/index.php/2007/12/27/storm-coming-to-quebec-ontario-with-tna-colleagues/ |archive-date=October 2, 2022 |title=Storm Coming To Quebec & Ontario...With TNA Colleagues |work=Slam Wrestling |last=Kapur |first=Bob |quote=I have a two-and-a-half-year-old daughter |date=December 27, 2007 |access-date=July 6, 2009}}</ref>

== Championships and accomplishments ==
[[File:James Storm Champ.jpg|thumb|Storm is a 14-time (seven [[Impact Wrestling|TNA]] and seven [[National Wrestling Alliance|NWA]]) World Tag Team Champion in TNA.]]

* '''3XWrestling'''
** 3XWrestling Heavyweight Championship (1 time)<ref>{{Cite web |title=Instagram |url=https://www.instagram.com/p/CuK2LtbvUsK/?hl=en&img_index=1 |access-date=2023-11-06 |website=www.instagram.com}}</ref>
* '''Canadian Pro-Wrestling Hall of Fame'''
** Class of 2023 – as member of [[Beer Money, Inc.]]<ref>{{cite web|url=https://cpwhof.cwnonline.ca/2023-class/|title=2023 Class|work=Canadian Pro-Wrestling Hall of Fame|access-date=November 29, 2023|archive-url=https://web.archive.org/web/20230322085053/http://cpwhof.cwnonline.ca/2023-class/|archive-date=March 22, 2023|url-status=live}}</ref>
*'''Crash Test Wrestling'''
**CTW Heavyweight Championship (1 time)<ref>{{cite web|url=https://www.cagematch.net/?id=5&nr=3288|title=CTW Heavyweight Championship History}}</ref>
*'''[[Juggalo Championship Wrestling]]'''
**JCW Tag Team Championship (1 time) – with [[Kerry Morton]]
*'''MWA Pro Wrestling'''
**MWA Heavyweight Championship (1 time)<ref>{{cite web|url=https://www.cagematch.net/?id=1&nr=330632|title=MWA Pro Wrestling Event - Storm vs. Blade}}</ref>
* '''Masters of Ring Entertainment'''
**Masters of Ring Championship (1 time, inaugural)<ref>{{Cite web|url=https://www.cagematch.net//?id=5&nr=3074|title=MORE Wrestling Championship « Titles Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net|access-date=January 8, 2020}}</ref><ref>{{cite web|url=http://www.pwinsiderxtra.com/ViewArticle.php?id=32343|title=PWInsiderXTRA.com|website=www.pwinsiderxtra.com}}</ref>
**Masters of Ring Title Tournament (2016)
* '''[[National Wrestling Alliance]]'''
** [[NWA National Heavyweight Championship|NWA National Championship]] ([[NWA National Heavyweight Championship#Reigns|1 time]])<ref>{{cite web|url=https://www.cagematch.net/?id=5&nr=131|title=NWA National Championship History |access-date=February 21, 2020 |website=CageMatch}}</ref>
** [[NWA World Tag Team Championship]] ([[List of NWA World Tag Team Champions|1 time]])<ref name="Duncan">{{cite web|url=http://www.solie.org/titlehistories/ttnwa.html|access-date=August 10, 2008|last=Duncan|first=Royal|title=NWA National Wrestling Alliance NWA World Tag Team Titles History|publisher=Solie}}</ref> – with [[Eli Drake]]<ref>{{Cite web|url=https://www.fightful.com/wrestling/james-storm-eli-drake-win-nwa-tag-team-titles-nwa-hard-times|title=James Storm & Eli Drake Win NWA Tag Team Titles At NWA Hard Times {{!}} Fightful Wrestling|website=www.fightful.com|language=en|access-date=January 25, 2020}}</ref>
** [[NWA North American Tag Team Championship]] ([[NWA North American Tag Team Championship#Title history|1 time]]) – with Shane Eden<ref name=OWOW/>
* '''[[NWA Shockwave]]'''
** [[NWA Cyberspace Tag Team Championship]] ([[NWA Cyberspace Tag Team Championship#Title history|1 time]])<ref>{{cite web|url=http://www.solie.org/titlehistories/ttcswf.html|access-date=June 24, 2008|last=Westcott|first=Brian|title=Cyberspace Wrestling Federation/NWA Cyberspace Tag Team Title History|publisher=Solie}}</ref> – with [[Chris Harris (wrestler)|Chris Harris]]
*'''[[Ohio Valley Wrestling]]'''
**[[OVW Heavyweight Championship]] ([[OVW Heavyweight Championship#Title history|1 time]])<ref>{{cite web|url=https://www.cagematch.net//?id=5&nr=128|title=OVW Heavyweight Championship History|publisher=Cagematch|access-date=September 4, 2022}}</ref>
**[[OVW National Heavyweight Championship]] ([[OVW National Heavyweight Championship#Title history|1 time]])<ref>{{cite web|url=https://www.cagematch.net//?id=5&nr=4745|title=OVW National Heavyweight Championship History|publisher=Cagematch|access-date=July 9, 2022}}</ref>
* '''''[[Pro Wrestling Illustrated]]'''''
** [[List of Pro Wrestling Illustrated awards#Tag Team of the Year|Tag Team of the Year]] (2004) <small>with Chris Harris</small>
** Tag Team of the Year (2008, 2011)<ref>{{cite web|url=http://cagematch.de/?id=97&nr=81#2008|title=Tag Team Of The Year|publisher=Cagematch|access-date=March 1, 2010}}</ref><ref>{{cite journal|year=2012|journal=Pro Wrestling Illustrated|title=The PWI Awards|volume=33|issue=3|pages=82–83}}</ref> <small>with [[Robert Roode]]</small>
** Ranked No. 12 of the top 500 singles wrestlers in the [[Pro Wrestling Illustrated#PWI 500|PWI 500]] in 2012<ref>{{cite web|url=http://www.profightdb.com/pwi-500/2012.html|title=Pro Wrestling Illustrated (PWI) 500 for 2012|access-date=August 25, 2012|work=The Internet Wrestling Database}}</ref>
* '''''[[The Baltimore Sun]]'''''
** Tag Team of the Year (2009) – with [[Bobby Roode|Robert Roode]]<ref name="Baltimore2009">{{cite web|last=Eck|first=Kevin|title=2009 Awards|url=https://www.baltimoresun.com/bs-mtblog-2010-01-2009_awards-story.html|work=[[The Baltimore Sun]]|date=January 27, 2010|access-date=September 25, 2020|archive-date=October 26, 2020|archive-url=https://web.archive.org/web/20201026135227/https://www.baltimoresun.com/bs-mtblog-2010-01-2009_awards-story.html|url-status=dead}}</ref>
* '''[[Impact Wrestling|Total Nonstop Action Wrestling]]'''
** [[TNA King of the Mountain Championship]] ([[List of TNA King of the Mountain Champions|1 time]])<ref>{{cite web|last1=Martin|first1=Adam|title=TNA Impact Wrestling Results – 8/4/16 (EC3 vs. Mike Bennett to determine Bound for Glory Playoffs)|url=http://www.wrestleview.com/tna-wrestling-results/tna-impact-results/65371-tna-impact-wrestling-results-8416-ec3-vs-mike-bennett-determine-bound-glory-playoffs-winner/|website=wrestleview.com|date=August 4, 2016|access-date=August 11, 2016}}</ref>
** [[TNA World Heavyweight Championship]] ([[List of TNA World Heavyweight Champions|1 time]])<ref name=TNAWorldHeavy/><ref name=Impact102011/>
** [[TNA World Tag Team Championship]] ([[List of TNA World Tag Team Champions|7 times]]) – with [[Bobby Roode|Robert/Bobby Roode]] (5), [[Gunner (wrestler)|Gunner]] (1) and [[Abyss (wrestler)|Abyss]] (1)
** [[TNA World Beer Drinking Championship]] ([[TNA World Beer Drinking Championship#Reigns|2 times]])<sup>1</sup><ref name=OWOW/>
** [[NWA World Tag Team Championship]] ([[List of NWA World Tag Team Champions|7 times]])<ref name="Duncan"/> – with Chris Harris (6), [[Christopher Daniels]] (1)
**[[Total Nonstop Action Wrestling tournaments#Feast or Fired|Feast or Fired]] ([[Feast or Fired#2016|2016]] – [[Total Nonstop Action Wrestling tournaments#Feast or Fired|World Tag Team Championship contract]])
**[[TNA Gauntlet for the Gold|Gauntlet for the Gold]] ([[TNA Gauntlet for the Gold#Most Gauntlet for the Gold victories|2002]] – Tag Team) – with Chris Harris<ref>{{Cite web|url=http://www.onlineworldofwrestling.com/results/tna/020918.html|title=Online World of Wrestling|website=www.onlineworldofwrestling.com|access-date=January 8, 2020}}</ref>
** [[Total Nonstop Action Wrestling tournaments#Team 3D Invitational Tag Team Tournament|Team 3D Invitational Tag Team Tournament (2009)]] – with Robert Roode<ref name=Sacrifice2009/>
** [[Total Nonstop Action Wrestling tournaments#TNA Anarchy Alliance Tag Team Tournament|TNA Anarchy Alliance Tag Team Tournament (2003)]] – with Chris Harris
** [[TNA One Night Only#Joker.27s Wild|TNA Joker's Wild (2013)]]<ref>{{Cite web|url=https://www.cagematch.net//?id=26&nr=2504|title=Joker's Wild 2013 « Tournaments Database « Cagematch – The Internet Wrestling Database|website=www.cagematch.net|access-date=January 8, 2020}}</ref>
** [[Total Nonstop Action Wrestling tournaments#TNA Tag Team Championship Series|TNA Tag Team Championship Series (2010)]] – with Robert Roode<ref name=Impact062410/>
** [[TNA One Night Only#World Cup|TNA World Cup (2013)]] – with [[Christopher Daniels]], [[Frankie Kazarian|Kazarian]], [[Kenny King (wrestler)|Kenny King]] and [[Mickie James]]
**[[Impact Year End Awards|TNA Year End Awards]] (3 times)
***Match of the Year ([[Impact Year End Awards#2004 TNA Year End Awards|2004]]) – <small>with Chris Harris vs. [[Triple X (professional wrestling)|Triple X]] (Christopher Daniels and [[Elix Skipper]]) at [[Turning Point (2004 wrestling)|Turning Point]]</small><ref name=TNA0304Awards/>
***Tag Team of the Year ([[Impact Year End Awards#2003 TNA Year End Awards|2003]], 2004) – <small>with Chris Harris</small><ref name=TNA0304Awards>{{cite web|url=http://www.wrestleview.com/news2005/1133199509.shtml|title=TNA announces plans for 2005 Year-End Awards after Turning Point PPV|last=Martin|first=Adam|date=November 28, 2005|access-date=July 15, 2011|work=WrestleView}}</ref>
*'''Traditional American Pro Wrestling'''
**TAPW American Heavyweight Championship (1 time, current)
*'''Ultimate Pro Wrestling'''
**UPW World Heavyweight Championship (1 time, current)
*'''Unlimited Wrestling'''
**Red Diamond Cup (2023)
* '''USA Championship Wrestling'''
** USA North American Heavyweight Championship (1 time)
*'''USA Pro Wrestling'''
** USA Pro Heavyweight Championship (1 time, current)<ref>{{cite news |last1=Lee |first1=Joseph |title=USA Pro 29th Anniversary Show Results: Scott Steiner Battles Jerry Lawler |url=https://411mania.com/wrestling/usa-pro-29th-anniversary-show-results-scott-steiner-battles-jerry-lawler/ |access-date=March 21, 2022 |work=411 Mania |date=March 21, 2022}}</ref>
* '''[[World Wrestling Council]]'''
** [[WWC World Tag Team Championship]] ([[WWC World Tag Team Championship#Title history|2 times]]) – with [[Cassidy Riley]]<ref>{{cite web|url=http://www.wrestling-titles.com/us/pr/wwc/wwc-t.html|title=WWC World Tag Team Championships|work=Wrestling-Titles.comt|access-date=March 25, 2006}}</ref> and Chris Harris (1)<ref>{{cite web|url=https://www.wrestlingdata.com/index.php?befehl=shows&show=987|title=Wrestlingdata.com - The World's Largest Wrestling Database|website=www.wrestlingdata.com}}</ref>
*'''Wrestle Birmingham'''
**Wrestle Birmingham Heavyweight Championship (1 time)<ref>{{cite web|url=https://www.cagematch.net//?id=1&nr=195810|title=Wrestle Birmingham Reloaded}}</ref>
* '''''[[List of Wrestling Observer Newsletter awards|Wrestling Observer Newsletter]]'''''
** [[List of Wrestling Observer Newsletter awards#Tag Team of the Year|Tag Team of the Year]] (2005) <small>with Chris Harris</small>
** [[List of Wrestling Observer Newsletter awards#Worst Worked Match of the Year|Worst Worked Match of the Year]] (2006) <small>[[Fight for the Right Tournament|TNA Reverse Battle Royal]] on [[TNA Impact!]]</small><ref>{{Citation|last=Meltzer|first=Dave|date=January 22, 2007|title=2006 Wrestling Observer Newsletter Awards|periodical=Wrestling Observer Newsletter|location=Campbell, CA|pages=1–12|issn=1083-9593}}</ref>
** [[List of Wrestling Observer Newsletter awards#Worst Worked Match of the Year|Worst Worked Match of the Year]] (2007) <small>vs. Chris Harris in a [[Professional wrestling match types#Cages|Six Sides of Steel]] [[Professional wrestling match types#Blindfold match|Blindfold match]] at [[Lockdown (2007)|Lockdown]]</small>

<sup>1</sup><small> Championship not officially recognized by TNA.</small>
<sup>2</sup><small> Storm won the Championship with Riley, but defended it with Chris Harris.</small>

== References ==
{{Reflist}}

== External links ==
{{Commons category|James Storm}}
* {{official website}}
* {{webarchive |url=https://web.archive.org/web/20160504012121/http://www.tnawrestling.com/roster/Wrestler-Roster/item/1585-cowboy-james-storm |date=May 4, 2016 |title=TNA Profile }}
* {{Professional wrestling profiles}}
* {{IMDb name|id=1711828|name=James Cox}}

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{{OVW Heavyweight Championship}}
{{OVW National Heavyweight Championship}}
{{TNA Television Championship}}
{{TNA One Night Only annual events}}
{{TNA Year End Awards}}
{{NWA World Tag Team Championship}}
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{{DEFAULTSORT:Storm, James}}
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