View source for International Data Group

{{short description|Publishing company}}
{{redirect|IDG}}
{{Promotional|date=December 2024}}
{{Infobox company
| name = International Data Group
| logo = IDG, Inc. logo.svg
| logo_size = 200px
| type = [[Privately held company|Private]]
| founded = {{start date and age|1964}}
| founders = [[Patrick Joseph McGovern]]
| hq_location_city = [[Needham, Massachusetts]]
| hq_location_country = United States
| area_served = Worldwide
| owner = [[Blackstone Inc.]]
| website = {{URL|idginc.com}}
}}
'''International Data Group''' ('''IDG, Inc.''')<ref name="IDG.NYT97">{{Cite news |last=Glenn Rifkin |date=April 21, 1997 |title=At International Data Group, Diversification Strategy Is Key |work=[[The New York Times]] |url=https://archive.nytimes.com/www.nytimes.com/library/cyber/week/042197idg.html}}</ref> is an American [[market intelligence]] and [[demand generation]] company<ref>{{Cite press release |date=2022-02-02 |title=IDG Creates New Board to Support Its Expanding Technology and Data Platforms |url=https://www.globenewswire.com/en/news-release/2022/02/02/2377622/0/en/IDG-Creates-New-Board-to-Support-Its-Expanding-Technology-and-Data-Platforms.html |access-date=2022-10-03 |website=GlobeNewswire News Room |language=en}}</ref> focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.<ref name="IDG, Inc. - About Us">{{Cite web |title=IDG, Inc. – About Us |url=https://www.idginc.com/about |access-date=2022-10-03 |website=IDG, Inc. the world's leading tech media, data and marketing services company}}</ref>

IDG, Inc. is wholly owned by [[The Blackstone Group|Blackstone]]<ref>{{Cite web |last=Mafei |first=Lucia |date=June 3, 2021 |title=With Needham HQ set to reopen, IDG trades hands for $1.3B |url=https://www.bizjournals.com/boston/news/2021/06/03/blackstone-to-acquire-idg.html |access-date=May 2, 2022 |website=Boston Business Journal}}</ref> and is led by Genevieve Juillard, who was appointed CEO of the company in 2023.<ref>{{Cite press release |last=Group (IDG) |first=International Data |title=International Data Group Appoints Genevieve Juillard as Chief Executive Officer |url=https://www.prnewswire.com/news-releases/international-data-group-appoints-genevieve-juillard-as-chief-executive-officer-301887690.html |access-date=2024-01-17 |website=www.prnewswire.com |language=en}}</ref>  Juillard serves on IDG, Inc.'s leadership team along with IDC President Crawford Del Prete and IDG, Inc.'s Chief Financial Officer Tiziana Figliolia.<ref>{{Cite web |title=IDG, Inc. – About Us |url=https://www.idginc.com/about |access-date=2022-10-27 |website=IDG, Inc. the world's leading tech media, data and marketing services company}}</ref>

IDG, Inc. is headquartered in [[Needham, Massachusetts]]<ref>{{Cite web |date=2020-05-13 |title=UPDATED: IDG/IDC Plans To Leave Framingham For Needham |url=https://framinghamsource.com/index.php/2020/05/13/idg-idc-plans-to-leave-framingham-for-needham/ |access-date=2022-10-03 |website=Framingham SOURCE |language=en-us}}</ref> and is the parent company of both International Data Corporation (IDC) and Foundry (formerly IDG Communications).<ref name="IDG, Inc. - About Us" /><ref>{{Cite press release |last=Foundry |date=2022-02-17 |title=After Nearly 60 Years, IDG Communications Becomes Foundry |url=https://www.globenewswire.com/en/news-release/2022/02/17/2387488/0/en/After-Nearly-60-Years-IDG-Communications-Becomes-Foundry.html |access-date=2022-02-18 |website=GlobeNewswire News Room |language=en}}</ref>

==History==
International Data Group was initially founded as International Data Corporation (IDC) in 1964 by [[Patrick Joseph McGovern]], shortly after he had graduated from the [[Massachusetts Institute of Technology]] (MIT). Based in Massachusetts, the company produced a computer installation database, and published a newsletter, "EDP Industry and Market Report" (modeled on "ADP Newsletter", which was published by the Diebold Group). Companies such as [[RCA]], [[Univac]], [[Xerox]], and [[Burroughs Corporation|Burroughs]] paid IDC for use of the data base. During this time, McGovern continued to work as a writer for "Computers and Automation" magazine, the first computer magazine, published by [[Edmund Berkeley]].{{Citation needed|date=March 2023}}

=== Publisher history ===
By IDG's third year, McGovern was considering liquidating the company when he hit on the idea of launching ''[[Computerworld]]'' in 1967,<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2022-10-27 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref> which was a continuation of the monthly newsletter, published weekly instead of monthly, in a different format, with advertising, and which would become a cornerstone of IDG's subsequent publishing arm.<ref name="Fund">{{Cite web |year=1999 |title=International Data Group, Inc. History |url=http://www.fundinguniverse.com/company-histories/international-data-group-inc-history/ |access-date=21 April 2014 |website=Funding Universe }}</ref> <!-- McGovern DID NOT found ''[[PC World]]''.{{Citation needed|date=March 2023}} -->

In 1969, IDG made its first overseas expansion when it opened IDC UK and launched its first European publication. In 1974, the company launched its first international publication, ''[[:de:Computerwoche|Computerwoche]]'', in Germany, its first fully translated publication. International publications in Japan, China, the then Soviet Union, Vietnam, and other countries would follow throughout the 1990s.<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2022-11-09 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref>

In 1984, the company launched ''[[Macworld|MacWorld]]'' in the same week that the Macintosh computer was debuted, and featured Steve Jobs on its cover. In the 1991, IDG Books launched its ''[[For Dummies]]'' series with ''DOS For Dummies'',<ref>{{Cite web |date=2011-06-29 |title=The For Dummies Success Story – For Dummies |url=http://www.dummies.com/Section/The-For-Dummies-Success-Story.id-323929.html |url-status=dead |archive-url=https://web.archive.org/web/20110629022504/http://www.dummies.com/Section/The-For-Dummies-Success-Story.id-323929.html |archive-date=2011-06-29 |access-date=2022-12-02 }}</ref> and published many instructional/reference books under the series until Hungry Minds (the new name for IDG Books) was acquired by [[Wiley (publisher)|John Wiley & Sons, Inc]]. in 2001.<ref>{{Cite web |title=Wiley: John Wiley & Sons, Inc. to Complete Acquisition of Hungry Minds, Inc. |url=http://www.wiley.com/WileyCDA/PressRelease/pressReleaseId-48771.html |access-date=2022-12-02 |website=wiley.com}}</ref>

In 2007, IDG ceased print publication of [[InfoWorld|InfoWorld U.S.]] and made the content available online only, signaling the company's transition to a web-centric model for publication.<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2022-12-02 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref>

=== Events, Research & Technology Marketing ===
Throughout the 1970s and 1980s, IDG would break into the events and research spaces. In the early 1970s, it launched its ''Computer Caravan'' trade show in the US, reaching nine US cities in 11 weeks.<ref name=":0">{{Cite web |title=V4_IDG.com History Video 2021 |url=https://play.vidyard.com/BWyhxgvNWPefXmvuN6ew8Z.html? |access-date=2023-01-18 |website=play.vidyard.com}}</ref> By 1972, the ''Computer Caravan'' had a European presence as well.<ref>{{Cite book |last=Enterprise |first=I. D. G. |url=https://books.google.com/books?id=-6853EfT8IoC&q=Computer+Caravan |title=Computerworld |date=1972-09-13 |publisher=IDG Enterprise |language=en}}</ref>

In the 1980s, IDG launched ''IDC Predictions'' via its subsidiary IDC, which would come to represent the company's technology research and analyst arm.<ref name=":0" /> The company still maintains an ''IDC Predictions'' team of analysts today that publish regular findings on the state of the worldwide technology industry.<ref>{{Cite web |title=IDC Predictions |url=https://www.idc.com/getdoc.jsp?containerId=TEA003093 |access-date=2023-01-18 |website=IDC: The premier global market intelligence company}}</ref>

In 1991, the first IDG DEMO Conference was held in La Quinta, CA as a live forum where companies could debut their latest technology live on stage in front of crowds of technology consumers, business decision makers, and investors. The event, which would go on to be held as conferences across the US, Asia, South America, and other countries through 2015, served as the site of notable product and software launches such as [[Adobe Acrobat]], [[PalmPilot]], [[VMware]] Virtual Hardware, [[Netscape]], and [[Salesforce]].<ref>{{Cite web |title=DEMO: New Tech Solving Big Problems – About |url=http://na.eventscloud.com/ehome/29414/about/ |access-date=2023-01-27 |website=na.eventscloud.com}}</ref>

By the mid-2000s, the company had established a rich online and print publication business, a trusted market research and analyst division, and a large global trade show presence – all which contributed to the growth of a database of over six million technology buyers and professionals. In 2006, IDG made this database of readers, website visitors, and event attendees available to technology marketers via its demand generation division IDG Connect.<ref>{{Cite web |last=chcom |date=2013-09-27 |title=International Data Group |url=https://www.companieshistory.com/international-data-group/ |access-date=2023-02-07 |website=CompaniesHistory.com – The largest companies and brands in the world |language=en-US}}</ref> In 2010, IDG introduced the "Nanosite", an advertising tool designed as an alternative to a [[microsite]].<ref>{{Cite web |date=2010-12-16 |title=IDG introduces the Nanosite: a microsite contained within an ad unit |url=https://adage.com/article/btob/idg-introduces-nanosite-a-microsite-contained-ad-unit/278236 |access-date=2023-02-07 |website=Ad Age |language=en}}</ref>

=== Changing ownership ===
Following McGovern's death in 2014, ownership of the corporate passed to the Patrick J. McGovern Foundation,<ref>{{Cite web |last=Seave |first=Ava |title=Tech Publisher IDG Transforming Itself From Within As It Braces For Sale Or Breakup |url=https://www.forbes.com/sites/avaseave/2016/04/11/tech-publisher-idg-transforming-itself-from-within-as-it-braces-for-sale-or-breakup/ |access-date=2022-12-02 |website=Forbes |language=en}}</ref> until 2017 when it was purchased by [[China Oceanwide Holdings Group]].<ref>{{Cite web |last=Gross |first=Grant |date=2017-03-29 |title=China Oceanwide completes its purchase of IDG |url=https://www.computerworld.com/article/3186505/china-oceanwide-completes-its-purchase-of-idg.html |access-date=2022-12-02 |website=Computerworld |language=en}}</ref> IDG, Inc. changed ownership again in May 2021 when [[Blackstone Inc.]] acquired the corporation from China Oceanwide Holdings Group for $1.3 billion.<ref>{{Cite web |last=Miller |first=Ron |date=2021-06-03 |title=Blackstone acquires tech publisher IDG for $1.3B, as private equity strikes again |url=https://techcrunch.com/2021/06/03/blackstone-acquires-tech-publisher-idg-for-1-3b-as-private-equity-strikes-again/ |access-date=2022-12-02 |website=TechCrunch |language=en-US}}</ref>

== Divisions and brands ==
IDG, Inc. serves as the parent company of two major company divisions, IDC and Foundry.<ref>{{Cite web |title=IDG, Inc. – Home |url=https://www.idginc.com/ |access-date=2022-10-03 |website=IDG, Inc. the world's leading tech media, data and marketing services company}}</ref>

=== International Data Corporation (IDC) ===
IDC is a wholly-owned subsidiary of IDG, Inc. and is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.<ref>{{Cite web |title=IDC – About – Home |url=https://www.idc.com/about |access-date=2022-10-03 |website=IDC: The premier global market intelligence company}}</ref> IDC employs over 2,500 people globally including more than 1,300 analysts worldwide to offer expertise and insights on technology and industry trends.<ref>{{Cite web |title=IDC – Analysts – Home |url=https://www.idc.com/analysts |access-date=2022-10-03 |website=IDC: The premier global market intelligence company}}</ref>

In 2019, Crawford Del Prete was named president of IDC after serving as its Chief Operating Officer (COO).<ref>{{Cite web |date=2019-01-15 |title=International Data Corporation (IDC) Names Crawford Del Prete Its New President |url=https://www.businesswire.com/news/home/20190115005853/en/International-Data-Corporation-IDC-Names-Crawford-Del-Prete-Its-New-President |access-date=2022-10-20 |website=businesswire.com |language=en}}</ref>

In May 2021, IDC acquired Dutch IT intelligence consultancy Metri,<ref>{{Cite web |date=2021-05-18 |title=IDC acquires Dutch IT intelligence consultancy Metri |url=https://www.consultancy.eu/news/6214/idc-acquires-dutch-it-intelligence-consultancy-metri |access-date=2022-10-27 |website=consultancy.eu |language=en}}</ref> bolstering its presence in the Benelux region and strengthening IDC's reach and insight into Europe's IT industry.

== Former divisions ==

=== Foundry ===
Foundry was a wholly-owned subsidiary of IDG, Inc. and is a global provider of media & event services, marketing technology, and intent data for B2B technology marketers. Formerly known as IDG Communications, the IDG Inc. subsidiary company rebranded from IDG Communications to Foundry in February 2022 as part of its strategic transformation from publisher to data and martech company.<ref>{{Cite web |last=Wood |first=Chris |date=2022-02-18 |title=IDG Communications rebrands as Foundry, positions itself as a martech company |url=https://martech.org/idg-communications-rebrands-as-foundry-positions-itself-as-a-martech-company/ |access-date=2022-10-03 |website=MarTech |language=en}}</ref> Foundry employs over 1,400 people globally<ref>{{Cite web |title=Foundry Company Profile {{!}} Management and Employees List |url=https://www.datanyze.com/companies/foundry/70404559 |access-date=2022-10-03 |website=Datanyze |language=en}}</ref> and operates in over 140 countries around the world.<ref>{{Cite web |title=IDG: #1 Tech Media Company in the World |url=https://www.idg.co.uk/ |access-date=2022-10-03 |website=IDG UK |language=en-GB}}</ref>

Between 2020 and 2022, Foundry acquired leading data and marketing technology (MarTech) companies Triblio, Kickfire, Leadsift, and Selling Simplified as part of its strategy to transform from legacy media network to integrated marketing technology and data provider. Through both homegrown and acquired data and technologies, Foundry continues to leverage their established media brands to gather and provide insights about global technology buyers to marketers in the same space.<ref>{{Cite press release |last=Foundry |date=2022-02-17 |title=After Nearly 60 Years, IDG Communications Becomes Foundry |url=https://www.globenewswire.com/en/news-release/2022/02/17/2387488/0/en/After-Nearly-60-Years-IDG-Communications-Becomes-Foundry.html |access-date=2022-10-20 |website=GlobeNewswire News Room |language=en}}</ref>

In March 2025, Foundry was sold to [[private equity firm]], [[Regent LP]].<ref>{{Cite web |last=Dorbian |first=Iris |date=2025-03-20 |title=Regent picks up tech media company Foundry from IDG |url=https://www.pehub.com/regent-picks-up-tech-media-company-foundry-from-idg/ |access-date=2025-03-22 |website=PE Hub |language=en-US}}</ref><ref>{{Cite web |last=Spangler |first=Todd |date=2025-03-21 |title=Yahoo Sells TechCrunch to Investment Firm Regent |url=https://variety.com/2025/digital/news/yahoo-sells-techcrunch-regent-1236344888/ |access-date=2025-03-22 |website=Variety |language=en-US}}</ref>

==== Editorial brands ====
Foundry owns and operates various editorial brands that publish relevant content for technology buyers in both the B2B and consumer spaces across over 90 countries.<ref>{{Cite web |title=Foundry : Our Brands |url=https://foundryco.com/our-brands/ |access-date=2022-10-27 |website=Foundry |language=en-US}}</ref> With some like ''Computerworld'' and ''MacWorld'' dating back to McGovern's early ownership, the editorial brands remain central to Foundry's operations in media and technology marketing, though many of the editorial brands have transitioned from print to digital.<ref>{{Cite web |last=Foundry |date=2022-08-02 |title=How I do it: Kumaran Ramanathan, President, Foundry {{*}} Foundry |url=https://foundryco.com/how-i-do-it-president-kumaran-ramanathan/ |access-date=2022-11-09 |website=Foundry |language=en-US |archive-date=2022-11-27 |archive-url=https://web.archive.org/web/20221127025240/https://foundryco.com/how-i-do-it-president-kumaran-ramanathan/ |url-status=dead }}</ref>
* [[CIO (magazine)|''CIO'']] publishes content relevant to its network of over 4 million chief information officers and IT thought leaders in 72 countries.<ref>{{Cite web |title=Foundry : Our Brands |url=https://foundryco.com/our-brands/ |access-date=2022-11-09 |website=Foundry |language=en-US}}</ref> Its award-winning website, CIO.com, is a popular resource for IT decision makers.<ref>{{Cite web |title=CIO Audience: Reach, Engage & Advertise |url=https://foundryco.com/our-brands/cio/ |access-date=2022-11-09 |website=Foundry |language=en-US}}</ref>
* ''[[Channel World|ChannelWorld]]'' covers the sales channel and publishes content relevant to IT distributors and resellers globally.<ref>{{Cite web |title=ChannelWorld |url=https://foundryco.com/our-brands/channelworld/ |access-date=2023-01-11 |website=Foundry |language=en-US}}</ref>
* ''[[Computerworld]]'' reaches over 12 million enterprise-level IT managers globally<ref>{{Cite web |title=Our Brands |url=https://foundryco.com/our-brands/ |access-date=2023-01-11 |website=Foundry |language=en-US}}</ref> and offers practical advice, best practices, and trends related to web applications and tools that technology professionals use and implement to support their business.<ref>{{Cite web |title=About Us |url=https://www.computerworld.com/about/about.html |access-date=2023-01-11 |website=Computerworld |language=en}}</ref>
* ''CSO'' is a security-focused publication that offers content to chief security officers and IT security professionals surrounding risk management, network defense, fraud, and data protection.<ref>{{Cite web |title=CSO |url=https://foundryco.com/our-brands/cso/ |access-date=2023-01-18 |website=Foundry |language=en-US}}</ref>
* ''[[InfoWorld]]'' caters to developers, architects, and business leaders launching next-generation initiatives on scalable cloud platforms, and publishes content around evolving, future-forward technology such as artificial intelligence, machine learning, big data analytics, and NoSQL databases.<ref>{{Cite web |title=About Us |url=https://www.infoworld.com/about/about.html |access-date=2023-01-27 |website=InfoWorld |language=en}}</ref>
* [[Macworld|''MacWorld'']] publishes content related to Apple hardware and software releases, reviews, tutorials, and tips for Apple product users at both the business and private consumer level.<ref>{{Cite web |title=About Macworld |url=https://www.macworld.com/about |access-date=2023-02-07 |website=Macworld |language=en}}</ref>
* {{anchor|Network World}}''Network World'' is dedicated to supporting the modern data center with content aimed at data center managers around cloud computing, storage, server and virtualization technologies.<ref>{{Cite web |title=Network World Audience: Reach, Engage & Advertise |url=https://foundryco.com/our-brands/networkworld/ |access-date=2023-02-22 |website=Foundry |language=en-US}}</ref> ''Network World'' reaches a network of over 2 million IT professionals across 14 countries.<ref>{{Cite web |title=Our Award-Winning Editorial Brands |url=https://foundryco.com/our-brands/ |access-date=2023-02-22 |website=Foundry |language=en-US}}</ref>
* ''[[PC World|PCWorld]]'' serves consumer and business audiences with content around evolving software technology and hardware for PCs with a focus on educating PC owner and advocates in their personal and professional purchases.<ref>{{Cite web |title=PCWorld Audience: Reach, Engage & Advertise |url=https://foundryco.com/our-brands/pcworld/ |access-date=2023-02-22 |website=Foundry |language=en-US}}</ref>
* ''TechHive'' is a consumer-facing editorial brand that publishes content related to the connected home, home entertainment, and the Internet of Things. ''TechHive'' publishes reviews for connected products, featured deals, and tips for the connected homeowner.<ref>{{Cite web |title=TechHive Audience: Reach, Engage & Advertise |url=https://foundryco.com/our-brands/techhive/ |access-date=2023-02-22 |website=Foundry |language=en-US}}</ref>

== Recognition and notable events ==
In 2000, Salesforce was launched at IDG's DEMO Event the premier launch venue for new technologies from 1991 to 2015.{{cn|date=March 2025}}

In 2001, [[Fortune (magazine)|Fortune magazine]] named IDG, Inc. to its list of "The 100 Best Companies to Work For", ranking the company at number 58.{{cn|date=March 2025}}

IDG Books launched the popular reference book series ''For Dummies'' in 1991, which it owned for 10 years until selling to John Wiley & Sons, Inc. in 2001.<ref>{{Cite web |date=2011-06-29 |title=The For Dummies Success Story – For Dummies |url=http://www.dummies.com/Section/The-For-Dummies-Success-Story.id-323929.html |url-status=dead |archive-url=https://web.archive.org/web/20110629022504/http://www.dummies.com/Section/The-For-Dummies-Success-Story.id-323929.html |archive-date=2011-06-29 |access-date=2023-01-11 }}</ref>

The first ever iPhone was revealed by [[Steve Jobs]] at a MacWorld conference in 2007.<ref>{{Cite web |last=Holland |first=Patrick |title=The iPhone at 15: Steve Jobs Revealed His Greatest Product in 2007 |url=https://www.cnet.com/tech/mobile/the-iphone-at-15-steve-jobs-revealed-his-great-product-15-years-ago/ |access-date=2023-01-11 |website=CNET |language=en}}</ref>

==References==
{{Reflist|30em}}

{{IDG}}
{{Blackstone Companies}}
{{Authority control}}

[[Category:International Data Group| ]]
[[Category:1964 establishments in Massachusetts]]
[[Category:2017 mergers and acquisitions]]
[[Category:2021 mergers and acquisitions]]
[[Category:China Oceanwide Holdings Group]]
[[Category:Companies based in Norfolk County, Massachusetts]]
[[Category:Magazine publishing companies of the United States]]
[[Category:Needham, Massachusetts]]
[[Category:Privately held companies based in Massachusetts]]
[[Category:Publishing companies established in 1964]]
[[Category:Research and analysis firms of the United States]]
[[Category:Blackstone Inc. companies]]