View source for HTC

{{Short description|Taiwanese electronics company}}
{{Other uses}}
{{distinguish|Harrisonville Telephone Company}}
{{Expand Chinese|date=November 2024}}
{{Use dmy dates|date=August 2019}}
{{Infobox company
| name = HTC Corporation
| logo = HTC.svg
| logo_size = 200px
| type = [[Public Company|Public]]
| traded_as = {{TSE|2498}}
| foundation = {{start date and age|1997|5|15|df=yes}}
| founder = {{ubl|[[Cher Wang]]|[[Peter Chou]]|[[HT Cho]]}}
| location_city = [[Taoyuan District|Taoyuan]], [[Taoyuan, Taiwan|Taoyuan]]
| location_country = Taiwan
| key_people = {{ublist|
[[Cher Wang]] (chairperson & CEO)|
Yves Maitre (former CEO)|
[[Peter Chou]] (former CEO)|
HT Cho (former CEO)|
Fred Liu (president of Engineering and Operations)
}}
| area_served = Worldwide
| industry = {{nowrap|[[Telecommunications equipment]]}}
| products = [[Smartphone]]s, [[Virtual reality headset|VR headsets]], [[Laptop]]
| revenue = {{decrease}} TWD 23.7 billion (2018)<ref name="HTC 2018">{{cite web|url=http://media.corporate-ir.net/media_files/IROL/14/148697/2019/HTC%202018Q4%E8%8B%B1%E6%96%87%E5%90%88%E4%BD%B5%E8%B2%A1%E5%A0%B1en.pdf|title=2018 Q4 Financial Results - Consolidated Financial Report (IFRS)|access-date=2019-04-01|archive-date=1 April 2019|archive-url=https://web.archive.org/web/20190401151422/http://media.corporate-ir.net/media_files/IROL/14/148697/2019/HTC%202018Q4%E8%8B%B1%E6%96%87%E5%90%88%E4%BD%B5%E8%B2%A1%E5%A0%B1en.pdf|url-status=live}}</ref>
| net_income = {{increase}} TWD 12 billion (2018)<ref name="HTC 2018" />
| assets = {{decrease}} TWD 67.7 billion (2016)<ref name="HTC 2018" />
| subsid = [[S3 Graphics]]<br />Saffron Digital
| homepage = {{URL|http://www.htc.com}}
| footnotes = 
}}

'''HTC Corporation''' ({{lang-zh|t=宏達國際電子股份有限公司|p=Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī|first=t}}), or '''High Tech Computer Corporation''' (abbreviated and trading as '''HTC'''), is a Taiwanese [[consumer electronics]] corporation headquartered in [[Taoyuan District]], Taoyuan, Taiwan. Founded in 1997, HTC began as an [[original design manufacturer]] and [[original equipment manufacturer]] that designed and manufactured laptop computers.<ref name="auto">{{Cite web|url=https://gadgets.ndtv.com/htc-desire-526-2786|title=HTC Desire 526 price, specifications, features, comparison|website=NDTV Gadgets360.com|language=en|access-date=2017-11-25|archive-date=30 November 2020|archive-url=https://web.archive.org/web/20201130152916/https://gadgets.ndtv.com/htc-desire-526-2786|url-status=live}}</ref>

After initially making smartphones based mostly on [[Windows Mobile]], HTC became one of 34 cofounding members of the [[Open Handset Alliance]], a group of handset manufacturers and mobile network operators dedicated to the development of the [[Android (operating system)|Android]] operating system.<ref>{{cite news|url=http://news.cnet.com/8301-17939_109-9810937-2.html|title=Google unveils cell phone software and alliance|publisher=CNET News|date=2007-11-05|access-date=2010-07-08|archive-date=14 March 2012|archive-url=https://web.archive.org/web/20120314171718/http://news.cnet.com/8301-17939_109-9810937-2.html|url-status=dead}}</ref> The [[HTC Dream]] (marketed by [[T-Mobile International AG|T-Mobile]] in many countries as the T-Mobile G1) was the first phone on the market to run Android.

Although initially successful as a smartphone vendor as it became the largest smartphone vendor in the U.S. in Q3 2011, competition from [[Samsung Telecommunications|Samsung]] and [[Apple Inc.|Apple]], among others, diluted its market share, which dropped to just 7.2% by April 2015, and the company has experienced consecutive net losses. In 2016, HTC began to diversify its business beyond smartphones and has partnered with [[Valve Corporation|Valve]] to produce a [[virtual reality]] platform known as [[HTC Vive]]. After having collaborated with [[Google]] on its [[Google Pixel]], HTC sold roughly half of its design and research talent, as well as non-exclusive rights to smartphone-related [[intellectual property]], to Google in 2017 for {{US$|1.1}} billion.

==History==
[[File:HTC Kangaroo PK10.jpg|thumb|left|HTC Kangaroo PK10, the first [[Palm-size PC]], released 1998]]

=== Foundation ===

[[Cher Wang]] ({{lang|zh-Hant|王雪紅}}) and H. T. Cho ({{lang|zh-Hant|卓火土}}) founded HTC in 1997.<ref name="history">{{cite web|url=http://www.htc.com/www/about|title=About HTC|publisher=HTC Corporation|access-date=2013-01-01|archive-date=13 February 2014|archive-url=https://web.archive.org/web/20140213133523/http://www.htc.com/www/about/|url-status=live}}</ref> Initially a manufacturer of [[laptop|notebook computers]], HTC began designing some of the world's first touch and wireless [[mobile device|hand-held devices]] in 1998.<ref name="cherwang">{{cite news|url=https://www.nytimes.com/2008/10/27/technology/companies/27wang.html?_r=1|title=With Smartphones, Cher Wang Made Her Own Fortune|work=The New York Times|first=Laura|last=Holson|date=2008-10-26|access-date=2010-07-08|archive-date=26 January 2021|archive-url=https://web.archive.org/web/20210126042602/http://www.nytimes.com/2008/10/27/technology/companies/27wang.html?_r=1|url-status=live}}</ref>

HTC started making [[Windows Mobile]] PDAs and smartphones starting from 2004 under the '''Qtek''' brand. In 2006 the range was rebranded as HTC with the launch of the [[HTC TyTN]].<ref>{{Cite web|url=https://www.theregister.co.uk/2006/06/15/htc_3g_phones/|title=HTC launches its first Windows 3G phones|first=Leo|last=Waldock|date=15 June 2006|website=[[The Register]]|access-date=15 August 2018|archive-date=16 August 2018|archive-url=https://web.archive.org/web/20180816025513/https://www.theregister.co.uk/2006/06/15/htc_3g_phones/|url-status=live}}</ref>

In 2007, HTC acquired the mobile device company Dopod International.<ref>{{cite news|url=https://www.zdnet.com/article/dopod-to-assume-htc-name/|title=Dopod to assume HTC name|publisher=ZDNet|first=Damian|last=Koh|date=2007-05-11|access-date=2012-12-20|archive-date=4 July 2014|archive-url=https://web.archive.org/web/20140704100136/http://www.zdnet.com/dopod-to-assume-htc-name-2062012176/|url-status=live}}</ref>

In 2008, HTC unveiled the [[HTC Max 4G]], the first GSM mobile phone to support [[WiMAX]] networks.<ref>{{Cite news|url=https://www.engadget.com/2008/11/12/htc-max-4g-officially-announced-worlds-first-gsm-wimax-phone/|title=HTC MAX 4G officially announced, world's first GSM / WiMAX phone|work=Engadget|access-date=2018-03-28|language=en-US|archive-date=8 August 2019|archive-url=https://web.archive.org/web/20190808172254/https://www.engadget.com/2008/11/12/htc-max-4g-officially-announced-worlds-first-gsm-wimax-phone/|url-status=live}}</ref>

=== Android ===

HTC joined Google's [[Open Handset Alliance]] and then developed and released the first device powered by [[Android (operating system)|Android]] in 2008, the [[HTC Dream]].<ref>{{Cite news|url=https://www.telegraph.co.uk/technology/0/evolution-mobile-phone-pictures/htc-dream/ |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/0/evolution-mobile-phone-pictures/htc-dream/ |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=The evolution of the mobile phone, from the Motorola DynaTAC to the Samsung Galaxy S9|newspaper=The Telegraph |date=23 February 2018|via=www.telegraph.co.uk}}{{cbignore}}</ref>

On October 15, 2009, HTC launched the brand tagline "quietly brilliant"', and the "YOU" campaign, HTC's first global advertising campaign.<ref>{{cite web | url=https://htcsource.com/2009/10/htc-redesignes-north-american-site-to-focus-on-you/ | title=HTC redesignes North American site to focus on "YOU" | publisher=HTC Source | date=15 October 2009 | accessdate=10 February 2022 | author=Gray, Nick | archive-date=14 February 2022 | archive-url=https://web.archive.org/web/20220214131352/https://htcsource.com/2009/10/htc-redesignes-north-american-site-to-focus-on-you/ | url-status=live }}</ref><ref>{{cite web|last=Nita|first=Ilinca|title=HTC unveils YOU advertising campaign, Quietly Brilliant brand|url=http://www.unwiredview.com/2009/10/26/htc-unveils-you-advertising-campaign-quietly-brilliant-brand/|work=Unwiredview.com|publisher=Unwired View|access-date=2013-09-24|date=2009-10-26|archive-url=https://web.archive.org/web/20130927203203/http://www.unwiredview.com/2009/10/26/htc-unveils-you-advertising-campaign-quietly-brilliant-brand/|archive-date=2013-09-27|url-status=dead}}</ref>

In November 2009 HTC released the [[HTC HD2]], the first Windows Mobile device with a [[Touchscreen]].<ref>{{Cite web|url=https://www.techradar.com/reviews/phones/mobile-phones/htc-hd2-647049/review|title=HTC HD2 review|first=Gareth Beavis 2009-11-06T16:19:00 309ZMobile|last=phones|website=TechRadar|date=6 November 2009 |access-date=1 February 2019|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801194430/https://www.techradar.com/reviews/phones/mobile-phones/htc-hd2-647049/review|url-status=live}}</ref> The same year, [[HTC Sense]] debuted as a user interface which continues to be used as of 2018.

In July 2010, HTC announced it would begin selling HTC-branded smartphones in China in a partnership with [[China Mobile]].<ref>{{cite news |url=https://www.wsj.com/articles/SB10001424052748703700904575392313710556170 |title=HTC to Sell Branded Smartphones in Mainland Push |publisher=[[The Wall Street Journal]] |date=2010-07-27 |access-date=2010-07-27 |first=Loretta |last=Chao |archive-date=26 January 2021 |archive-url=https://web.archive.org/web/20210126171305/https://www.wsj.com/articles/SB10001424052748703700904575392313710556170 |url-status=live }}</ref> In October 2010, the [[HTC HD7]] was released as one of the launch models of Microsoft's revitalised [[Windows Phone]].<ref>{{Cite web|url=https://www.techradar.com/reviews/phones/mobile-phones/htc-hd7-900358/review|title=HTC HD7 review|first=Gareth Beavis 2010-10-20T23:02:00 292ZMobile|last=phones|website=TechRadar|date=20 October 2010 |access-date=1 February 2019|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801193228/https://www.techradar.com/reviews/phones/mobile-phones/htc-hd7-900358/review|url-status=live}}</ref> In 2010, HTC sold over 24.6 million handsets, up 111% over 2009.<ref>{{cite news|url=http://www.intomobile.com/2011/01/21/htc-mobile-phone-shipments-and-revenues-skyrocket-in-2010/|title=HTC mobile phone shipments and revenues skyrocket in 2010|publisher=IntoMobile|date=2011-01-21|access-date=2011-01-22|archive-url=https://web.archive.org/web/20110126034931/http://www.intomobile.com/2011/01/21/htc-mobile-phone-shipments-and-revenues-skyrocket-in-2010/|archive-date=2011-01-26|url-status=dead}}</ref>

At the [[Mobile World Congress]] in February 2011, the [[GSMA]] named HTC the "Device Manufacturer of the Year" in its Global Mobile Awards.<ref>{{cite web|url=http://phandroid.com/2011/02/16/htc-wins-device-manufacturer-of-the-year-at-annual-global-mobile-awards/|title=HTC Wins Device Manufacturer of the Year at Annual Global Mobile Awards|first=Quentyn|last=Kennemer|date=16 February 2011|work=Phandroid - Android News and Reviews|access-date=17 February 2011|archive-date=16 February 2011|archive-url=https://web.archive.org/web/20110216200040/http://phandroid.com/2011/02/16/htc-wins-device-manufacturer-of-the-year-at-annual-global-mobile-awards/|url-status=live}}</ref> In April 2011, HTC surpassed [[Nokia]] as the third-largest smartphone manufacturer by market share, behind [[Apple Inc.|Apple]] and [[Samsung Electronics|Samsung]].<ref>{{cite news|url=https://www.forbes.com/2011/04/08/htc-earnings-triple-sales-double-in-q1-marketnewsvideo.html|title=Smartphone Upstart HTC Triples Earnings As Sales Double|work=Forbes|date=2011-04-08|access-date=2011-04-08|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801215729/https://www.forbes.com/2011/04/08/htc-earnings-triple-sales-double-in-q1-marketnewsvideo.html|url-status=live}}</ref>

On 6 July 2011, it was announced that HTC would buy [[VIA Technologies]]' stake in [[S3 Graphics]].<ref>{{cite web|url=http://www.dailytech.com/VIA+WTI+Sell+Stakes+in+S3+Graphics+to+HTC/article22078.htm|title=DailyTech - VIA, WTI Sell Stakes in S3 Graphics to HTC|access-date=2011-07-06|archive-url=https://web.archive.org/web/20140202122153/http://www.dailytech.com/VIA+WTI+Sell+Stakes+in+S3+Graphics+to+HTC/article22078.htm|archive-date=2014-02-02|url-status=dead}}</ref><ref>{{cite web|url=http://www.htc.com/europe/press.aspx?id=172438&lang=1033|title=HTC United Kingdom|work=HTC|access-date=15 July 2011|archive-date=9 August 2020|archive-url=https://web.archive.org/web/20200809042639/https://www.htc.com/uk/|url-status=live}}</ref> On 6 August 2011, HTC acquired Dashwire for $18.5M. In August 2011, HTC confirmed a plan for a strategic partnership with [[Beats Electronics]] involving acquiring 51 percent of the company.<ref>{{cite web |url= https://techcrunch.com/2011/08/10/htc-announcement/ |title= HTC's Big Announcement: HTC To Acquire Majority Stake In Beats By Dr. Dre |date= 11 August 2011 |access-date= 25 June 2017 |archive-date= 4 December 2020 |archive-url= https://web.archive.org/web/20201204080603/https://techcrunch.com/2011/08/10/htc-announcement/ |url-status= live }}</ref><ref>{{cite web|last=Anderson|first=Ash|title=HTC to Invest $300M in Beats Audio|url=http://www.keynoodle.com/htc-to-invest-300m-in-beats-audio/|publisher=KeyNoodle|access-date=11 August 2011|archive-url=https://web.archive.org/web/20111013045619/http://www.keynoodle.com/htc-to-invest-300m-in-beats-audio/|archive-date=13 October 2011|url-status=dead}}</ref>

The 2011 Best Global Brands rankings released by Interbrand, listed HTC at #98 and valued it at $3.6 billion.<ref>{{cite news|url=http://www.taiwannews.com.tw/etn/news_content.php?id=1726356|title=Top 100 global brands 2011: Taiwan-based HTC jumps onto the list for the first time|publisher=[[Taiwan News]]|date=2011-10-05|access-date=2011-10-05|archive-date=6 October 2011|archive-url=https://web.archive.org/web/20111006180936/http://www.taiwannews.com.tw/etn/news_content.php?id=1726356|url-status=dead}}</ref><ref>
{{cite web|url=http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx|title=2011 Ranking of the Top 100 Brands|publisher=Interbrand|access-date=2011-10-05|url-status=dead|archive-url=https://web.archive.org/web/20111006145943/http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx|archive-date=2011-10-06}}
</ref> Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung's 21 percent, Apple's 20 percent and [[BlackBerry]]'s 9 percent. HTC Corporation made different models for each operator.<ref>{{cite news |url=https://www.bloomberg.com/news/2011-11-01/htc-smartphone-sales-top-u-s-market-as-rim-sinks-canalys-says.html |title=HTC Takes Lead in U.S. Smartphone Market as Apple, RIM Decline |date=2 November 2011 |work=Bloomberg |first1=Tim |last1=Culpan |first2=Hugo |last2=Miller |access-date=7 March 2017 |archive-date=15 September 2014 |archive-url=https://web.archive.org/web/20140915232521/http://www.bloomberg.com/news/2011-11-01/htc-smartphone-sales-top-u-s-market-as-rim-sinks-canalys-says.html |url-status=live }}</ref>

During early 2012, HTC lost much of this U.S. market share due to increased competition from Apple and Samsung.<ref>{{cite news |url=https://www.bloomberg.com/news/2012-02-06/htc-forecasts-first-quarter-sales-that-miss-analyst-estimates.html |title=HTC Trails Estimates as It Awaits New Models |date=6 February 2012 |work=Bloomberg |first1=Tim |last1=Culpan |access-date=7 March 2017 |archive-date=21 August 2020 |archive-url=https://web.archive.org/web/20200821062657/https://www.bloomberg.com/news/articles/2012-02-06/htc-forecasts-first-quarter-sales-that-miss-analyst-estimates |url-status=live }}</ref> According to analyst firm [[Comscore|ComScore]], HTC only accounted for 9.3% of the United States smartphone market as of February 2013.<ref>{{cite news |url=http://www.comscore.com/Insights/Press_Releases/2013/4/comScore_Reports_February_2013_U.S._Smartphone_Subscriber_Market_Share |title=comScore Reports February 2013 U.S. Smartphone Subscriber Market Share |date=4 April 2013 |work=[[comScore]] |first1=Stephanie |last1=Flosi |access-date=6 April 2013 |archive-date=23 October 2013 |archive-url=https://web.archive.org/web/20131023052421/http://www.comscore.com/Insights/Press_Releases/2013/4/comScore_Reports_February_2013_U.S._Smartphone_Subscriber_Market_Share |url-status=live }}</ref> In light of the company's decrease in prominence, Chief Executive [[Peter Chou]] had informed executives that he would step down if the company's newest flagship phone, the 2013 [[HTC One (M7)]], had failed to generate impressive sales results.<ref>{{cite news |url=https://www.wsj.com/articles/SB10001424127887323415304578369403991284398 |title=HTC Delays Launch of New Phone |date=19 March 2013 |work=Wall Street Journal |first=Lorraine |last=Luk |access-date=12 August 2017 |archive-date=20 September 2020 |archive-url=https://web.archive.org/web/20200920055211/https://www.wsj.com/articles/SB10001424127887323415304578369403991284398 |url-status=live }}</ref> HTC's first quarter results for 2013 showed its year-over-year profit drop by 98.1%, making it the smallest-ever profit for the company—the delay of the launch of the HTC One was cited as one of the factors.<ref>{{cite web|last=Eric Zeman|first=Eric|title=HTC One Delay Costly: Profit Drops 98%|url=http://www.informationweek.com/hardware/handheld/htc-one-delay-costly-profit-drops-98/240152454|publisher=[[InformationWeek]]|access-date=8 April 2013|date=8 April 2013|archive-date=5 November 2013|archive-url=https://web.archive.org/web/20131105030555/http://www.informationweek.com/hardware/handheld/htc-one-delay-costly-profit-drops-98/240152454|url-status=live}}</ref> In June 2012, HTC moved its headquarters from Taoyuan City (now [[Taoyuan District]]) to [[Xindian District]], [[New Taipei City]].{{citation needed|date=November 2013}} On 14 January 2013, HTC launched its smartphones in [[Myanmar|Burma]].<ref name=burmaemploy>{{Cite news
| title = HTC beats rivals with Burmese fonts
| publisher = Investvine.com
| date = 2013-01-16
| url = http://investvine.com/htc-beats-rivals-in-myanmar-with-burmese-fonts/
| access-date = 2013-02-03
| archive-date = 19 January 2013
| archive-url = https://web.archive.org/web/20130119065728/http://investvine.com/htc-beats-rivals-in-myanmar-with-burmese-fonts/
| url-status = live
}}</ref>

=== Litigation ===
[[File:Evolution of the HTC One- M7, M8, M9, and A9 (22167124478).jpg|200px|thumb|HTC One History]]
{{Main|Smartphone patent wars|Apple Inc. litigation#Apple v. HTC|l2 = Apple v. HTC}}

In March 2010, [[Apple Inc.]] filed a complaint with the [[United States International Trade Commission|US International Trade Commission]] claiming infringement of 20 of its patents covering aspects of the [[iPhone]] user interface and hardware.<ref>{{cite news |last=Vanacore |first=Andrew |date=2010-03-02 |title=Apple suing phone maker HTC over iPhone patents |url=http://www.businessweek.com/ap/financialnews/D9E6LEN01.htm |url-status=dead |archive-url=https://web.archive.org/web/20210126145314/https://www.bloomberg.com/businessweek/ap/financialnews/D9E6LEN01.htm |archive-date=26 January 2021 |access-date=2010-07-07 |publisher=[[Bloomberg Businessweek]]}}</ref> HTC disagreed with Apple's actions and reiterated its commitment to creating innovative smartphones.<ref>{{cite web |date=2010-03-17 |title=HTC Disagrees with Apple's Actions |url=http://www.htc.com/us/press/htc-disagrees-with-apples-actions/10 |url-status=live |archive-url=https://web.archive.org/web/20201109040724/https://www.htc.com/us/newsroom/ |archive-date=9 November 2020 |access-date=2010-07-08 |publisher=HTC Corporation}}</ref> HTC also filed a complaint against [[Apple Inc.|Apple]] for infringing on five of its patents and sought to ban the import of Apple products into the US from manufacturing facilities in Asia.<ref>{{cite web |date=2010-05-12 |title=HTC Sues Apple for Patent Infringement |url=http://www.htc.com/us/press/htc-sues-apple-for-patent-infringement/15 |url-status=dead |archive-url=https://web.archive.org/web/20100513033124/http://www.htc.com/us/press/htc-sues-apple-for-patent-infringement/15 |archive-date=2010-05-13 |access-date=2010-07-08 |publisher=HTC Corporation}}</ref><ref>{{cite news |date=2010-06-11 |title=US trade body to look into HTC complaint against Apple |url=https://www.google.com/hostednews/afp/article/ALeqM5j6FKAUf2-59RZdpkQdEcPL3MHyfw |url-status=dead |archive-url=https://web.archive.org/web/20140129081611/http://www.google.com/hostednews/afp/article/ALeqM5j6FKAUf2-59RZdpkQdEcPL3MHyfw |archive-date=29 January 2014 |access-date=2010-07-07 |publisher=[[Agence France-Presse|AFP]]}}</ref> Apple expanded its original complaint by adding two more patents.<ref>{{cite news |date=12 November 2012 |title=Apple expands patent infringement suit against HTC |url=http://news.cnet.com/8301-31021_3-20008584-260.html |url-status=dead |archive-url=https://web.archive.org/web/20210126100813/https://www.cnet.com/31021_3-20008584-260.html |archive-date=26 January 2021 |access-date=12 November 2012 |publisher=[[Wired Magazine]]}}</ref>

On 10 November 2012, Apple and HTC reached a 10-year license-agreement covering current and future patents held by the two companies. The terms of the agreement remain confidential.

Previously, Apple ignored HTC's long held rights over the trade name Touch by calling its new iPod range the same.<ref>{{cite news |date=6 September 2007 |title=HTC 'Touched' by New Apple iPod |url=https://www.pcworld.com/article/136878/article.html |url-status=dead |archive-url=https://web.archive.org/web/20210126072900/https://www.pcworld.com/article/136878/article.html |archive-date=26 January 2021 |access-date=3 May 2020 |newspaper=PC World}}</ref>

In February 2013, HTC settled with the U.S. [[Federal Trade Commission]] concerning poor security on more than 18 million smartphones and tablets<ref>{{cite news |last=Wyatt |first=Edward |date=22 February 2013 |title=HTC Settles Privacy Case Over Flaws in Phones |url=https://www.nytimes.com/2013/02/23/business/htc-settles-ftc-charges-over-security-flaws-in-devices.html?hpw&_r=0 |url-status=live |archive-url=https://web.archive.org/web/20201112035141/http://www.nytimes.com/2013/02/23/business/htc-settles-ftc-charges-over-security-flaws-in-devices.html?hpw&_r=0 |archive-date=12 November 2020 |access-date=24 February 2017 |newspaper=New York Times}}</ref> it had shipped to customers<ref>{{cite web |date=2013-02-22 |title=HTC America Settles FTC Charges It Failed to Secure Millions of Mobile Devices Shipped to Consumers |url=http://www.ftc.gov/opa/2013/02/htc.shtm |url-status=live |archive-url=https://web.archive.org/web/20130307070157/http://ftc.gov/opa/2013/02/htc.shtm |archive-date=7 March 2013 |access-date=2013-03-03 |publisher=Ftc.gov}}</ref> and agreed to security patches.<ref>{{cite web |last=Fair |first=Lesley |date=22 February 2013 |title=Device Squad: The story behind the FTC's first case against a mobile device maker &#124; BCP Business Center |url=http://business.ftc.gov/blog/2013/02/device-squad-story-behind-ftcs-first-case-against-mobile-device-maker |url-status=live |archive-url=https://web.archive.org/web/20130303123440/http://business.ftc.gov/blog/2013/02/device-squad-story-behind-ftcs-first-case-against-mobile-device-maker |archive-date=3 March 2013 |access-date=2013-03-03 |publisher=Business.ftc.gov}}</ref>

=== Post-settlement ===

The HTC One (M7) was released in mid-2013 and, subsequently won various industry awards in the best smartphone and best design categories, but global sales of the HTC One were lower than those for Samsung's [[Samsung Galaxy S4]] flagship handset and HTC recorded its first ever quarterly loss in early October 2013: a deficit of just under [[New Taiwan dollar|NT$]]3 billion (about US$100m, £62m). Marketing problems were identified by HTC as the primary reason for its comparative performance, a factor that had been previously cited by the company.<ref>{{cite news|title=HTC One Max fingerprint phablet unveiled early|url=https://www.bbc.co.uk/news/technology-24519976|access-date=4 November 2013|newspaper=[[BBC News]]|date=14 October 2013|first=Leo|last=Kelion|archive-date=11 November 2020|archive-url=https://web.archive.org/web/20201111190438/https://www.bbc.co.uk/news/technology-24519976|url-status=live}}</ref>

During 2013, [[Microsoft]] was in negotiations to purchase HTC. This was revealed in 2018 by [[Risto Siilasmaa]], chairman of [[Nokia]], in an interview with the ''[[Helsingin Sanomat]]''.<ref>{{Cite web|url=https://www.hs.fi/talous/art-2000005845497.html?share=2e1522d55bd58df94c2ea5abdfb7b3c3|title=Jorma Ollila brought Nokia great success. But did he also bring the company down? The former phone giant's current chairman Risto Siilasmaa tells us what he witnessed|date=28 September 2018|website=Helsingin Sanomat|access-date=1 February 2019|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801190842/https://www.hs.fi/talous/art-2000005845497.html?share=2e1522d55bd58df94c2ea5abdfb7b3c3|url-status=live}}</ref> Microsoft would eventually purchase Nokia's mobile phone business that year.

In August 2013, HTC debuted a new "Here's To Change" global marketing campaign featuring actor [[Robert Downey Jr.]], who signed a two-year contract to be HTC's new "Instigator of Change.".<ref>{{cite web|last=Hamburger|first=Ellis|title=HTC debuts 'Change' ad campaign with Robert Downey Jr. as frontman|url=https://www.theverge.com/2013/8/12/4611766/htc-change-ad-campaign-robert-downey-jr|work=[[The Verge]]|publisher=[[Vox Media]]|access-date=24 September 2013|date=12 August 2013|archive-date=11 November 2020|archive-url=https://web.archive.org/web/20201111204933/http://www.theverge.com/2013/8/12/4611766/htc-change-ad-campaign-robert-downey-jr|url-status=live}}</ref> On 27 September 2013, HTC announced that it would sell back its stake in Beats Electronics<ref name="Bloom">{{cite news|title=HTC to Sell Back Stake in Beats Electronics for $265 Million|url=https://www.bloomberg.com/news/2013-09-27/htc-to-sell-back-stake-in-beats-headphone-maker-for-265-million.html|access-date=29 September 2013|newspaper=[[Bloomberg News|Bloomberg]]|date=27 September 2013|author=Yu-Huay Sun|author2=Edmond Lococo|archive-date=9 January 2015|archive-url=https://web.archive.org/web/20150109211757/http://www.bloomberg.com/news/2013-09-27/htc-to-sell-back-stake-in-beats-headphone-maker-for-265-million.html|url-status=live}}</ref><ref>{{cite web |title=HTC cuts connections with Beats – sells back 24.84% shares |url=http://www.evyush.com/htc-2/htc-cuts-connection-beats-sells-24-84-shares/1095/ |date=27 September 2013 |access-date=27 September 2013 |archive-url=https://archive.today/20130927144245/http://www.evyush.com/htc-2/htc-cuts-connection-beats-sells-24-84-shares/1095/ |archive-date=27 September 2013 |url-status=dead }}</ref>

Following the release of the HTC One, two variants were released to form a trio for the [[HTC One series#2013 lineup|2013 HTC One lineup]]. A smaller variant named the [[HTC One Mini]] was released in August 2013, and a larger variant named the [[HTC One Max]] was released in October 2013. Similar in design and features to the HTC One, the upgraded aspects of the One Max include a display measuring {{convert|5.9|in|cm}}, a fingerprint sensor and a removable back cover for expandable memory.<ref>{{cite web|title=HTC One Max Will Have Fingerprint Sensor And Be Introduced Next Week, WSJ Reports|url=https://techcrunch.com/2013/10/08/htc-one-max-will-have-fingerprint-sensor-and-be-introduced-next-week-wsj-reports/?ncid=tcdaily|work=[[TechCrunch]]|publisher=[[AOL Inc]]|access-date=8 October 2013|first=Darrel|last=Etherington|date=8 October 2013|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801184344/https://techcrunch.com/2013/10/08/htc-one-max-will-have-fingerprint-sensor-and-be-introduced-next-week-wsj-reports/?ncid=tcdaily|url-status=live}}</ref> The product was released into the European and Asian retail environment in October 2013, followed by a US launch in early November 2013.<ref>{{cite web|title=5.9-inch HTC One Max With Fingerprint Sensor Allows You To Launch Apps With A Touch|url=https://techcrunch.com/2013/10/14/htc-one-max/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=15 October 2013|first=Darrell|last=Etherington|date=14 October 2013|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801170406/https://techcrunch.com/2013/10/14/htc-one-max/?ncid=tcdaily|url-status=live}}</ref>

In March 2014, HTC released the [[HTC One (M8)]], the next version of the HTC One flagship, at press conferences in [[London]] and [[New York City]]. In a change from previous launches, the HTC One was made available for purchase on the company website and North American mobile carrier websites on the same day a few hours after the launch.<ref>{{cite news|last=Covert|first=Adrian|title=HTC One M8: The most beautiful smartphone|url=https://money.cnn.com/2014/03/25/technology/mobile/htc-one-m8/index.html|work=CNNMoney|publisher=[[CNN]]|access-date=27 March 2014|date=25 March 2014|archive-date=27 November 2020|archive-url=https://web.archive.org/web/20201127034118/https://money.cnn.com/2014/03/25/technology/mobile/htc-one-m8/index.html|url-status=live}}</ref>

In April 2014, HTC reported sales climbing 12.7 percent to NT$22.1 billion, the company's fastest growth since October 2011.<ref>{{cite news | url=https://www.bloomberg.com/news/2014-05-06/htc-forecasts-sales-that-surpass-estimates-as-m8-drives-revenue.html | work=Bloomberg | first=Tim | last=Culpan | title=HTC Sees Revenue and Profit Beating Estimates as M8 Drives Sales | date=2014-05-06 | access-date=7 March 2017 | archive-date=8 September 2014 | archive-url=https://web.archive.org/web/20140908180822/http://www.bloomberg.com/news/2014-05-06/htc-forecasts-sales-that-surpass-estimates-as-m8-drives-revenue.html | url-status=live }}</ref> In September 2014, [[Google]] selected HTC to make its [[Nexus 9]] tablet.<ref>{{cite web |url=https://www.reuters.com/article/us-google-htc-tablet/google-selects-htc-for-upcoming-nexus-tablet-wsj-idUSKCN0HH0U620140922 |title=Google selects HTC for upcoming Nexus tablet: WSJ |publisher=[[Reuters]] |date=2014-09-22 |access-date=2014-09-22 |archive-date=1 August 2020 |archive-url=https://web.archive.org/web/20200801161515/https://www.reuters.com/article/us-google-htc-tablet/google-selects-htc-for-upcoming-nexus-tablet-wsj-idUSKCN0HH0U620140922 |url-status=live }}</ref> In August 2014 HTC announced a [[Windows Phone]]-powered variant of the One (M8), their first using the operating system since 2012. HTC ended its long relationship with Microsoft afterwards due to [[Nokia]]'s dominance in Windows Phone devices,<ref>{{Cite web|url=https://www.trustedreviews.com/news/htc-reportedly-set-to-to-ditch-windows-phone-8-2900275|title=HTC reportedly set to to(sic) ditch Windows Phone 8|first=Jon|last=Mundy|date=14 August 2013|website=Trusted Reviews|access-date=15 August 2018|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801175641/https://www.trustedreviews.com/news/htc-reportedly-set-to-to-ditch-windows-phone-8-2900275|url-status=live}}</ref> and started focusing solely on Android.

=== Vive and Pixel ===

On 1 March 2015, HTC unveiled [[HTC Vive|Vive]], a [[virtual reality]] [[head-mounted display]] in collaboration with [[Valve Corporation|Valve]].<ref>{{Cite news|url=https://www.pcmag.com/article2/0,2817,2479252,00.asp%7C|title=Valve, HTC Offering Free Vive VR to Developers|work=PC Magazine|access-date=2018-03-28|language=en|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801163943/https://www.pcmag.com/article2/0,2817,2479252,00.asp|url-status=dead}}</ref> In June and October 2015, HTC reported net losses; the company has faced increased competition from other smartphone makers, including Apple, Samsung, and others, which had resulted in a decline in its smartphone sales, as well a major loss of market share.<ref name="cnet-unprofitable">{{cite web|title=HTC continues to prove unprofitable as sales dwindle|last1=Collins|first1=Katie|date=5 October 2015|url=http://www.cnet.com/news/htc-continues-to-prove-unprofitable-as-sales-dwindle/|website=CNET|access-date=7 June 2016|archive-date=16 September 2019|archive-url=https://web.archive.org/web/20190916083215/https://www.cnet.com/news/htc-continues-to-prove-unprofitable-as-sales-dwindle/|url-status=live}}</ref> Its smartphone market share had risen back to 7.2 percent in April 2015 due to its strong sales of recent devices, but HTC's stock price had fallen by 90 percent since 2011.<ref name="Bloom" />

In November 2016, HTC reported that it had sold at least 140,000 Vive units, and that each unit was being sold at a profit.<ref>{{Cite news|url=https://www.pcgamesn.com/vine-sales-figures|title=The HTC Vive has sold "much more" than 140,000 units, each at a profit|work=PCGamesN|access-date=2018-03-28|archive-date=6 November 2020|archive-url=https://web.archive.org/web/20201106000631/https://www.pcgamesn.com/vine-sales-figures|url-status=live}}</ref> In January 2017, HTC unveiled its new [[HTC U series|U series]] smartphone line, the [[HTC U Play|U Play]] and [[HTC U Ultra|U Ultra]]; the company described the U series as a "new direction" for its phones, emphasizing an integrated [[virtual assistant]] developed by the company.<ref>{{Cite web|url=https://beta.techcrunch.com/2017/01/12/htc-outs-an-always-listening-dual-screen-smartphone-with-its-own-ai-assistant/?_ga=2.193890925.1928509306.1522255322-1449046282.1501005134|title=HTC outs an always listening, dual-screen smartphone with its own AI assistant|website=TechCrunch|date=12 January 2017 |language=en-US|access-date=2018-03-28|archive-date=20 June 2018|archive-url=https://web.archive.org/web/20180620232601/https://beta.techcrunch.com/2017/01/12/htc-outs-an-always-listening-dual-screen-smartphone-with-its-own-ai-assistant/?_ga=2.193890925.1928509306.1522255322-1449046282.1501005134|url-status=live}}</ref> In February 2017, HTC reported that in the fourth quarter of 2016, its operating losses had decreased by 13%  year-over-year, citing "robust sales performance" and sequential revenue increases throughout the year.<ref>{{Cite web|url=https://techcrunch.com/2017/02/14/htc-has-another-tough-quarter-with-revenue-down-13-yoy-but-smaller-losses/|title=HTC has another tough quarter, with revenue down 13% YOY, but smaller losses|website=TechCrunch|date=14 February 2017 |language=en-US|access-date=2018-03-28|archive-date=12 November 2020|archive-url=https://web.archive.org/web/20201112041041/https://consent.yahoo.com/v2/collectConsent?sessionId=3_cc-session_be8cc988-3f9d-4c55-8158-0bd08f66855d|url-status=live}}</ref>

On 21 September 2017, [[Google]] announced that it would acquire roughly half of the 4,000 employees who worked in HTC's design and research staff, and non-exclusive licences to smartphone-related intellectual property held by HTC, for US$1.1 billion. The employees included the team involved with Google's [[Google Pixel]], which was manufactured by HTC. Google stated that the purchase was part of its efforts to bolster its first-party hardware business. The transaction was completed on 30 January 2018; while HTC will continue to produce its own smartphones, the company has stated that it planned to increase its focus on [[Internet of Things]] and virtual reality going forward.<ref>{{Cite news|url=https://www.theverge.com/2017/9/20/16340108/google-htc-smartphone-team-acquisition-announced|title=Google is buying part of HTC's smartphone team for $1.1 billion|work=The Verge|access-date=2017-09-21|archive-date=11 November 2020|archive-url=https://web.archive.org/web/20201111215338/https://www.theverge.com/2017/9/20/16340108/google-htc-smartphone-team-acquisition-announced|url-status=live}}</ref><ref>{{Cite news|url=https://www.nytimes.com/2017/09/20/technology/google-htc-smartphones.html|title=Google Is Buying HTC's Smartphone Expertise for $1.1 Billion|last=Wakabayashi|first=Daisuke|date=2017-09-20|work=The New York Times|access-date=2018-03-28|language=en-US|issn=0362-4331|archive-date=22 January 2021|archive-url=https://web.archive.org/web/20210122024612/https://www.nytimes.com/2017/09/20/technology/google-htc-smartphones.html|url-status=live}}</ref><ref>{{Cite news|url=https://www.engadget.com/2018/01/30/google-htc-pixel-1-1-billion/|title=Google completes its $1.1 billion HTC deal|work=Engadget|access-date=2018-03-28|language=en-US|archive-date=7 May 2019|archive-url=https://web.archive.org/web/20190507041945/https://www.engadget.com/2018/01/30/google-htc-pixel-1-1-billion/|url-status=live|first1=Richard|last1=Lawler|date=29 January 2018}}</ref>

=== After 2017 ===

On 26 March 2018, HTC reported a quarterly net loss of US$337 million in the fourth quarter of 2017, citing "market competition, product mix, pricing, and recognized inventory write-downs". HTC stated that it would use the revenue to further its investments in "emerging technologies". The company had also cited its increasing VR investments, including its upcoming Vive Pro model, and Vive Focus—a standalone "all-in-one" VR headset unveiled in November 2017.<ref>{{Cite web|url=https://techcrunch.com/2018/03/26/htc-had-a-terrible-holiday-quarter/|title=HTC had a terrible holiday quarter|work=TechCrunch|date=26 March 2018 |language=en-US|access-date=2018-03-28|archive-date=9 November 2020|archive-url=https://web.archive.org/web/20201109041734/https://consent.yahoo.com/v2/collectConsent?sessionId=3_cc-session_8a9748f2-dfdb-4378-84cf-fbda0c200e3b|url-status=live}}</ref><ref>{{Cite news|url=https://www.theverge.com/2017/11/14/16648112/htc-vive-focus-standalone-headset-announced-daydream-cancelled|title=HTC reveals standalone Vive Focus VR headset and cancels Daydream plans|work=The Verge|access-date=2018-03-28|archive-date=9 November 2020|archive-url=https://web.archive.org/web/20201109035330/https://www.theverge.com/2017/11/14/16648112/htc-vive-focus-standalone-headset-announced-daydream-cancelled|url-status=live}}</ref>

In July 2018, HTC entered into a partnership with games and apps developer and publisher [[Animoca Brands]]. This includes product development and joint collaboration in areas such as games, [[blockchain]], artificial intelligence, machine learning, augmented reality and virtual reality.<ref>{{Cite web |url= http://www.pocketgamer.biz/asia/news/68558/animoca-brands-raises-4-5-million/ |title= Mobile publisher Animoca Brands raises $4.5 million through over-subscribed share placement |first1= Iain |last1= Harris |website= pocketgamer.biz |date= 12 July 2018 |access-date= 1 February 2019 |archive-date= 24 November 2020 |archive-url= https://web.archive.org/web/20201124175612/https://www.pocketgamer.biz/asia/news/68558/animoca-brands-raises-4-5-million/ |url-status= live }}</ref> Animoca's games will be pre-installed on HTC devices in the future.<ref>{{Cite web|url=https://smallcaps.com.au/animoca-brands-partners-htc-capital-mobile-distribution/|title=Animoca Brands partners with HTC for capital and mobile distribution boost|first=George|last=Tchetvertakov|date=12 July 2018|access-date=1 February 2019|archive-date=18 February 2023|archive-url=https://web.archive.org/web/20230218034632/https://smallcaps.com.au/animoca-brands-partners-htc-capital-mobile-distribution/|url-status=live}}</ref>

On 5 February 2019, HTC released its first "Cryptophone", focused on providing universal finance through Bitcoin and creating a portal towards realizing a truly [[decentralized web]].<ref>{{Cite web |url= https://www.htcexodus.com/eu/newsroom/2019-02-15/ |title= HTC launches its blockchain-focused phone, but you can only buy it in cryptocurrency |author= <!--Not stated--> |website= EXODUS |publisher= HTC |date= 15 February 2019 |access-date= 23 September 2019 |archive-date= 14 January 2021 |archive-url= https://web.archive.org/web/20210114050713/https://www.htcexodus.com/eu/newsroom/2019-02-15/ |url-status= live }}</ref>

On 11 May 2019, HTC announced that its Cryptophone will be the first smartphone to support a bitcoin full node.<ref>{{Cite web |url= https://www.forbes.com/sites/michaeldelcastillo/2019/05/11/htc-integrates-full-bitcoin-node-into-surprise-smartphone-for-the-masses/#759f47623ec4 |title= HTC Integrating Full Bitcoin Node Into Surprise New Smartphone |first= Michael |last= del Castillo |website= Forbes |date= 11 May 2019 |access-date= 23 September 2019 |archive-date= 23 December 2020 |archive-url= https://web.archive.org/web/20201223133540/https://www.forbes.com/sites/michaeldelcastillo/2019/05/11/htc-integrates-full-bitcoin-node-into-surprise-smartphone-for-the-masses/#759f47623ec4 |url-status= live }}</ref>

On 17 September 2019, HTC appointed Yves Maitre, former executive vice president of consumer equipment and partnerships of Orange, as CEO where Cher Wang will continue her role as chairwoman.<ref>{{Cite web |url= https://www.taiwannews.com.tw/en/news/3778481/ |title= Taiwan's HTC appoints France's Yves Maitre as CEO |first= Matthew |last= Strong |website= [[Taiwan News]] |date= 2019-09-17 |access-date= 23 September 2019 |archive-date= 19 September 2020 |archive-url= https://web.archive.org/web/20200919223450/https://www.taiwannews.com.tw/en/news/3778481 |url-status= live }}</ref><ref>{{Cite web |url= https://pocketnow.com/yves-maitre-is-the-new-ceo-of-htc-cher-wang-returns-to-chairwoman-position |title= Yves Maitre is the new CEO of HTC, Cher Wang returns to Chairwoman position |first= Anton D. |last= Nagy |website= pocketnow |date= 2019-09-17 |access-date= 23 September 2019 |archive-date= 6 June 2020 |archive-url= https://web.archive.org/web/20200606032757/https://pocketnow.com/yves-maitre-is-the-new-ceo-of-htc-cher-wang-returns-to-chairwoman-position |url-status= live }}</ref>

On 3 September 2020, HTC CEO Yves Maitre stepped down from the position citing personal reasons. Co-founder Cher Wang then stepped in and is now the current CEO of HTC.<ref>{{Cite web |last=Jennings |first=Ralph |date=2020-09-07 |title=HTC Brings Back Taiwan Tycoon As CEO To Rescue The Troubled Smartphone Maker |url=https://www.forbes.com/sites/ralphjennings/2020/09/07/htc-brings-back-taiwan-tycoon-as-ceo-to-rescue-the-troubled-smartphone-maker/ |access-date= |website=Forbes |language=en}}</ref><ref>{{Cite web |last=Alonzo |first=Isaiah |date=Sep 9, 2020 |title=Meet HTC's CEO Cher Wang and Her Return to Save the Declining Smartphone Brand |url=https://www.techtimes.com/articles/252386/20200909/meet-htcs-ceo-cher-wang-return-phone-company-save-declining.htm}}</ref>

==Corporate affairs==

The key trends for HTC are (as of the financial year ending December 31):<ref>{{Cite web |title=HTC Corp. Key Figures |url=https://www.wsj.com/market-data/quotes/TW/XTAI/2498/financials/annual/income-statement |access-date=23 July 2024 |website=WSJ}}</ref>
{| class="wikitable" style="text-align:center"
!
!Revenue (TWD bn)
!Net profit (TWD bn)
!Employees<ref>{{Cite web |title=HTC Yearly Number of Employees {{!}} HTCXF |url=https://www.macrotrends.net/stocks/charts/HTCXF/htc/number-of-employees |access-date=2024-07-22 |website=www.macrotrends.net}}</ref>
|-
|2019
|10.0
|<span style="color:red;">−9.3</span>
|3,500
|-
|2020
|5.8
|<span style="color:red;">−5.9</span>
|2,331
|-
|2021
|5.2
|<span style="color:red;">−3.0</span>
|2,178
|-
|2022
|4.4
|<span style="color:red;">−3.4</span>
|2,173
|-
|2023
|4.4
|<span style="color:red;">−3.3</span>
|2,079
|-
|2024
|3.0
|<span style="color:red;">−3.4</span>
|
|}

HTC's chairwoman and acting CEO is Cher Wang who is the daughter of the late [[Wang Yung-ching]], founder of the plastics and petrochemicals conglomerate [[Formosa Plastics Group]].<ref name="cherwang" /> Peter Chou serves as head of the HTC Future Development Lab,<ref name="chou">{{cite news|url=https://www.forbes.com/2009/10/28/google-verizon-android-technology-wireless-htc.html|title=HTC CEO on Android, Verizon, Microsoft|last=Woyke|first=Elizabeth|date=2009-10-28|work=Forbes|url-status=live|access-date=2010-07-08|archive-url=https://web.archive.org/web/20091030065111/http://www.forbes.com/2009/10/28/google-verizon-android-technology-wireless-htc.html|archive-date=2009-10-30 }}</ref> and HT Cho as Director of the Board and Chairman of HTC Foundation.<ref>{{cite web|url=http://www.redorbit.com/news/technology/1730652/htc_june_2009_sales_report/|title=HTC June 2009 Sales Report|publisher=redOrbit|date=2009-08-03|access-date=2010-07-08|archive-date=26 January 2021|archive-url=https://web.archive.org/web/20210126165150/https://www.redorbit.com/news/technology/1730652/htc_june_2009_sales_report/|url-status=live}}</ref> HTC's [[Chief financial officer|CFO]] is Hui-Ming Cheng.<ref name="cfo">{{cite news|url=http://uk.reuters.com/article/idUKTP35359820080912|title=Update 1: Taiwan's HTC sees 2008 sales at high end of target|publisher=Reuters UK|date=2008-09-12|access-date=2010-07-08|archive-date=13 August 2020|archive-url=https://web.archive.org/web/20200813163338/https://uk.reuters.com/article/htc-taiwan/update-1-taiwans-htc-sees-2008-sales-at-high-end-of-target-idUKTP35359820080912|url-status=dead}}</ref> In addition to being chair of HTC, Cher Wang is also acting chair of [[VIA Technologies]].<ref name="cherwang" /> HTC's main divisions, including the IA (Information Appliance) engineering division and the WM (Wireless Mobile) engineering division, are [[ISO 9001]]/[[ISO 14001]]-qualified facilities.<ref>{{cite news|url=http://www.phonedog.com/cell-phone-research/companies/htc.aspx|title=HTC company profile|publisher=PhoneDog|access-date=2010-07-08|archive-date=2 July 2010|archive-url=https://web.archive.org/web/20100702161449/http://www.phonedog.com/cell-phone-research/companies/htc.aspx|url-status=dead}}</ref>

HTC's sales revenue totalled $2.2 billion for 2005, a 102% increase from the prior year. In 2005 it was listed as the fastest-growing tech company in ''BusinessWeek''s Info Tech 100.<ref>{{cite web|url=http://www.businessweek.com/magazine/toc/06_27/B399106it100.htm|title=The IT 100 Companies: The Leading Tech Companies of 2005|access-date=2 August 2006|archive-date=26 January 2021|archive-url=https://web.archive.org/web/20210126023327/https://www.bloomberg.com/bw/magazine/toc/06_27/B399106it100.htm?chan=tc&chan=technology_technology+index+page_today%27s+top+stories|url-status=dead}}</ref>

In 2010 HTC worked with Google to build mobile phones running Google's Android mobile OS such as the [[Nexus One]].<ref>{{cite web|last=Metz|first=Cade|title=Google uncloaks the Nexus One|url=https://www.theregister.co.uk/2010/01/05/google_nexus_one_announcement/|publisher=[[The Register]]|access-date=10 August 2017|archive-date=26 January 2021|archive-url=https://web.archive.org/web/20210126060124/https://www.theregister.com/2010/01/05/google_nexus_one_announcement/|url-status=live}}</ref>

In April 2010, HTC grew exponentially after it was chosen by [[Microsoft]]<ref>{{cite web |title=Microsoft Announces Patent Agreement With HTC |url=https://news.microsoft.com/2010/04/27/microsoft-announces-patent-agreement-with-htc |website=news.microsoft.com |publisher=Microsoft |access-date=16 June 2024}}</ref> as a hardware platform development partner for the now defunct [[Windows Mobile]] operating system (based on [[Windows CE]]).

HTC invested strongly in [[research and development]], which accounts for a quarter of its employees.<ref name="history" /> The company's North American headquarters are located in [[Bellevue, Washington|Bellevue]], Washington.<ref>{{cite web|url=http://www.htc.com/us/about/contact-us/|title=About HTC - Contact Us|access-date=6 August 2010|url-status=dead|archive-url=https://web.archive.org/web/20101230051114/http://www.htc.com/us/about/contact-us|archive-date=30 December 2010}}</ref> HTC runs a software design office in [[Seattle]] (near its North American headquarters) where it designs its own interface for its phones.<ref>{{Cite news |title=HTC Launches Multi-Million Dollar Ad Campaign About 'You' To Become Household Name |newspaper=mocoNews |date=26 October 2009 |url=http://moconews.net/article/419-htc-launches-multi-million-dollar-ad-campaign-about-you-to-become-house/ |access-date=26 October 2009 |archive-url=https://web.archive.org/web/20091027125917/http://moconews.net/article/419-htc-launches-multi-million-dollar-ad-campaign-about-you-to-become-house/ |archive-date=27 October 2009 |url-status=dead }}</ref> In 2011, HTC also opened a research and development office in [[Durham, North Carolina|Durham]], North Carolina, a location the company chose over Seattle and [[Atlanta]],<ref>{{cite news|url=http://www.newsobserver.com/2010/12/22/875610/htc-will-come-to-triangle.html|title=HTC will come to Triangle|last=Bracken|first=David|work=[[News & Observer]]|date=2010-12-22|access-date=2010-12-22|url-status=dead|archive-url=https://web.archive.org/web/20101225033824/http://www.newsobserver.com/2010/12/22/875610/htc-will-come-to-triangle.html|archive-date=2010-12-25}}</ref> to focus on multiple areas of [[wireless]] technology.<ref>{{cite news|url=http://news.cnet.com/8301-1023_3-20026287-93.html|title=HTC opening R&D office to focus on wireless tech|publisher=CNET News|first=Lance|last=Whitney|date=2010-12-21|access-date=2010-12-22|archive-date=9 November 2020|archive-url=https://web.archive.org/web/20201109030524/https://www.cnet.com/1023_3-20026287-93.html|url-status=dead}}</ref>

On 17 February 2010, ''[[Fast Company (magazine)|Fast Company]]'' ranked HTC as the 31st most innovative company in the world.<ref>{{cite web |last=Macsai |first=Dan |url=http://www.fastcompany.com/mic/2010/profile/htc |title=Most Innovative Companies - 2010: HTC |publisher=Fast Company |date=2010-02-17 |access-date=2010-07-08 |archive-date=17 September 2013 |archive-url=https://web.archive.org/web/20130917231727/http://www.fastcompany.com/mic/2010/profile/htc |url-status=live }}</ref> On 27 May 2011, in response to customer feedback, HTC announced that they will no longer lock the [[bootloader]]s on their Android-based phones.<ref>{{cite web |url=http://www.androidcentral.com/htc-announced-new-bootloader-policy |title=HTC: No more locked bootloaders |date=27 May 2011 |first=Jerry |last=Hildenbrand |access-date=27 May 2011 |archive-date=3 September 2018 |archive-url=https://web.archive.org/web/20180903151120/https://www.androidcentral.com/htc-announced-new-bootloader-policy |url-status=dead }}</ref>

== Sponsorships ==

HTC sponsored the [[HTC-Highroad]] professional cycling team from 2009 to 2011.<ref>{{cite web|url=http://www.highroadsports.com/|title=Team HTC - Columbia|access-date=9 April 2012|archive-date=6 August 2010|archive-url=https://web.archive.org/web/20100806123939/http://www.highroadsports.com/|url-status=dead}}</ref>

In 2012, HTC became the official smartphone sponsor of the [[UEFA Champions League]] and [[UEFA Europa League]].<ref>{{cite web|url=http://www.marketingweek.co.uk/news/htc-becomes-champions-league-sponsor/4005122.article|title=HTC becomes Champions League sponsor|work=Marketing Week|access-date=9 April 2013|archive-date=25 August 2014|archive-url=https://web.archive.org/web/20140825082043/http://www.marketingweek.co.uk/news/htc-becomes-champions-league-sponsor/4005122.article|url-status=live}}</ref> HTC also became the shirt sponsors for the [[Indian Super League]] franchise [[NorthEast United FC|NorthEast United]] for the 2014, 2015 and 2016 season.<ref>{{cite web|url=http://www.indiansuperleague.com/press-releases/2098-northeast-united-fc-retains-htc-as-its-lead-sponsor-for-isl-season-ii|title=NorthEast United FC retains HTC as its Lead Sponsor for ISL-Season II|access-date=18 October 2015|archive-date=8 July 2015|archive-url=https://web.archive.org/web/20150708040415/http://www.indiansuperleague.com/press-releases/2098-northeast-united-fc-retains-htc-as-its-lead-sponsor-for-isl-season-ii|url-status=live}}</ref>

Ahead of the [[2015 Indian Premier League|2015]] season, [[Indian Premier League]] franchise [[Kings XI Punjab]] signed a sponsorship deal with HTC. According to the agreement, HTC would be the team's official principal sponsor, and the company's logo would occupy the right chest position on the Kings XI Punjab playing jersey.<ref>{{cite news |url=http://www.thehindu.com/sport/cricket/kxip-signs-htc-as-official-principal-sponsor-for-ipl-8/article6768092.ece |title=KXIP signs HTC as official principal sponsor for IPL 8 |newspaper=The Hindu |date=8 January 2015 |access-date=20 March 2018 |archive-date=8 August 2020 |archive-url=https://web.archive.org/web/20200808143822/https://www.thehindu.com/sport/cricket/kxip-signs-htc-as-official-principal-sponsor-for-ipl-8/article6768092.ece |url-status=live }}</ref>

HTC sponsors professional [[eSports]] teams [[FaZe Clan]], [[Team SoloMid]], [[Cloud9 (esports)|Cloud9]], [[Team Liquid]], and [[J Team]], (formerly known as [[Taipei Assassins]]).<ref>{{cite web|url=https://twitter.com/HTCeSports|title=HTCeSports|website=[[Twitter]]|access-date=7 January 2016|archive-date=14 March 2019|archive-url=https://web.archive.org/web/20190314035047/https://twitter.com/htcesports|url-status=live}}</ref> HTC sponsored a ''[[Super Smash Bros. Melee]]'' tournament, HTC Throwdown, which was held on 19 September 2015, in [[San Francisco]].<ref>{{cite web|url=https://smash.gg/tournament/htc-throwdown/details|title=HTC Throwdown|website=smash.gg|access-date=6 January 2016|archive-date=31 May 2016|archive-url=https://web.archive.org/web/20160531002230/https://smash.gg/tournament/htc-throwdown/details|url-status=live}}</ref> At the end of 2015, the company also sponsored the creation of that year's SSBMRank, the annual rankings of the best ''Melee'' players in the world.<ref>{{cite web|url=http://www.meleeitonme.com/ssbmrank2015p1/|title=SSBMRank 2015 #100-91|website=Melee It on Me|first=Daniel|last=Lee|date=21 December 2015|access-date=7 January 2016|archive-date=12 January 2016|archive-url=https://web.archive.org/web/20160112100536/http://www.meleeitonme.com/ssbmrank2015p1/|url-status=live}}</ref>

==See also==
{{Portal|Companies}}
* [[List of companies of Taiwan]]
* [[Comparison of HTC devices]]
* [[HTC Sense]]
* [[HTC Vive]]
* [[IHTC]]
* TouchFLO
* [[TouchFLO 3D]]

==References==
{{Reflist|30em}}

==External links==
{{Commons category|HTC Corporation}}
* {{Official website|http://www.htc.com}}

{{Electronics industry in Taiwan}}
{{Open Handset Alliance Members}}
{{HTC Android devices|phones=yes|tablets=yes|smart=yes}}
{{Major mobile device companies}}
{{Extended reality}}
{{Authority control}}

[[Category:HTC Corporation| ]]
[[Category:2002 initial public offerings]]
[[Category:Companies listed on the Taiwan Stock Exchange]]
[[Category:Computer companies of Taiwan]]
[[Category:Computer companies established in 1997]]
[[Category:Computer hardware companies]]
[[Category:Electronics companies of Taiwan]]
[[Category:Electronics companies established in 1997]]
[[Category:Mobile phone manufacturers]]
[[Category:Multinational companies headquartered in Taiwan]]
[[Category:Taiwanese companies established in 1997]]
[[Category:Virtual reality companies]]