View source for Girls' Generation

{{short description|South Korean girl group}}
{{redirect|SNSD|other uses|SNSD (disambiguation)|and|Girls' Generation (disambiguation)}}
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{{Use mdy dates|date=April 2024}}
{{Infobox musical artist
| name             = Girls' Generation
| image            = 220728 GG poleposition 266 (53595169645).jpg<!-- If you change the photo, please give a compelling reason at your edit summary. -->
| caption          = {{nowrap|Girls' Generation in July 2022<br />L–R: Sooyoung, Yoona, Sunny, Hyoyeon,<br />Seohyun, Taeyeon, Yuri, Tiffany}}
| landscape        = yes
| origin           = [[Seoul]], South Korea
| genre            = {{hlist|[[K-pop]]|[[bubblegum pop]]|[[electropop]]|[[J-pop]]}}<!-- The following genres are sourced in "Musical style" section. Please do not add/remove without appropriate sources/reasons -->
| years_active     = {{hlist|2007–2017|2022–present}}
| label            = {{hlist|[[SM Entertainment|SM]]|[[EMI Records Japan|EMI Japan]]<!--KT Music and UMG are not labels, only distributors -->|[[Interscope Records|Interscope]]}}
| spinoffs         = {{hlist|[[Girls' Generation-TTS]]|[[Oh!GG|Girls' Generation-Oh!GG]]}}
| current_members  = {{plainlist|
* [[Taeyeon]]
* [[Sunny (singer)|Sunny]]
* [[Tiffany Young|Tiffany]]
* [[Kim Hyo-yeon|Hyoyeon]]
* [[Kwon Yu-ri|Yuri]]
* [[Choi Soo-young|Sooyoung]]
* [[Im Yoon-ah|Yoona]]
* [[Seohyun]]}}
| past_members     = [[Jessica Jung|Jessica]]
| website          = {{Official URL}}
| module           = {{Infobox Chinese|child=yes|hide=no
| hangul           = 소녀시대
| hanja            = 少女時代
| rr               = Sonyeo Sidae
| mr               = Sonyŏ Sidae
| kanji            = 少女時代
| revhep           = Shōjo Jidai
| hiragana         = しょうじょじだい
| kunrei           = Syôjo Jidai
}}
}}

'''Girls' Generation''' ({{Korean|hangul=소녀시대|rr=Sonyeo Sidae}}), also known as '''SNSD''', is a South Korean [[girl group]] formed by [[SM Entertainment]]. The group is composed of eight members: [[Taeyeon]], [[Sunny (singer)|Sunny]], [[Tiffany Young|Tiffany]], [[Kim Hyo-yeon|Hyoyeon]], [[Kwon Yu-ri|Yuri]], [[Choi Soo-young|Sooyoung]], [[Im Yoon-ah|Yoona]], and [[Seohyun]]. Originally a nine-piece ensemble, member [[Jessica Jung|Jessica]] departed from the group in September 2014. Among the most known [[Korean wave|South Korean figures]] and successful [[K-pop]] groups worldwide, Girls' Generation has earned [[List of awards and nominations received by Girls' Generation|numerous accolades]] and the [[Honorific nicknames in popular music|honorific nickname]] "The Nation's Girl Group" in their home country.

Girls' Generation debuted on August 5, 2007, with the single "[[Into the New World]]" from their [[Girls' Generation (2007 album)|eponymous Korean album]]. The group rose to fame in 2009 with the single "[[Gee (Girls' Generation song)|Gee]]", which claimed the top spot on [[Korean Broadcasting System|KBS]]'s ''[[Music Bank (TV program)|Music Bank]]'' for a record-breaking nine consecutive weeks and was [[Melon (online music service)|Melon]]'s most popular song of the 2000s decade. The group cemented their popularity in Asia with follow-up singles "[[Tell Me Your Wish (Genie) (song)|Genie]]", "[[Oh! (Girls' Generation song)|Oh!]]", and "[[Run Devil Run (Girls' Generation song)|Run Devil Run]]", which were released between mid-2009 and early 2010. Their second Korean studio album, ''[[Oh! (Girls' Generation album)|Oh!]]'' (2010), won the [[Golden Disc Awards|Golden Disc]] award for Album of the Year (Disk Daesang), making the group the first and only female act to win the Album Daesang.

Girls' Generation ventured into the Japanese music scene in 2011 with their [[Girls' Generation (2011 album)|eponymous Japanese album]], which became the first album by a non-Japanese girl group to be certified [[List of music recording certifications|million]] by the [[Recording Industry Association of Japan|RIAJ]]. The group's third Korean studio album, ''[[The Boys (Girls' Generation album)|The Boys]]'', was the best-selling album of 2011 in South Korea. An English version of the single "[[The Boys (Girls' Generation song)|The Boys]]" was released in an attempt to expand the group's endeavor to the global music scene. The group's fourth Korean studio album, ''[[I Got a Boy]]'' (2013), was supported by the [[I Got a Boy (song)|title track]], which won Video of the Year at the inaugural [[YouTube Music Awards]]. Girls' Generation continued to build upon their popularity with their fifth and sixth Korean studio albums, ''[[Lion Heart (album)|Lion Heart]]'' (2015) and ''[[Holiday Night]]'' (2017). Following a five-year hiatus to focus on their individual careers, they returned with their seventh Korean studio album ''[[Forever 1]]'' (2022).

The group's signature musical styles are characterized as [[electropop]] and [[bubblegum pop]], though their sound has varied widely, incorporating various genres including [[hip hop music|hip hop]], [[contemporary R&B|R&B]], and [[electronic dance music|EDM]]. In 2017, [[Billboard (magazine)|''Billboard'']] honoured Girls' Generation as the "Top K-pop Girl Group of the Past Decade".<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade|access-date=January 8, 2020|author=Tamar Herman|magazine=Billboard|date=July 12, 2017|title=10 Best K-Pop Girl Groups of the Past Decade: Critic's Picks|archive-date=October 4, 2017|archive-url=https://web.archive.org/web/20171004011340/http://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade|url-status=live}}</ref> They are the first Asian girl group to achieve five music videos with over 100 million views on [[YouTube]] with "Gee", "I Got a Boy", "The Boys", "[[Mr. Taxi]]", and "Oh!". In Japan, they became the first non-Japanese girl group to have three number-one albums on the [[Oricon Albums Chart]], and their three Japanese concert tours attracted a record-breaking 550,000 spectators.

==Name==

The group's Korean name is ''So-nyuh Shi-dae'' ({{korean|rr=Sonyeo Sidae|hangul=소녀시대|hanja=少女時代}}), from the [[Sino-Korean vocabulary|Sino-Korean]] root meaning "Generation of Girls"; they are also known as ''SoShi'' ({{korean|소시|labels=no}}) or ''SNSD'', both of which are abbreviated forms of the group's Korean-language name.<ref name="StormJP"/><ref name="fan-soshified">{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/6670426/girls-generation-fan-essay|title=Girls' Generation Fans Explain the 'Optimism & Hope' of the K-Pop Girl Group|magazine=Billboard|date=August 19, 2015|access-date=April 30, 2016|archive-date=May 13, 2016|archive-url=https://web.archive.org/web/20160513024844/http://www.billboard.com/articles/columns/k-town/6670426/girls-generation-fan-essay|url-status=live}}</ref> Because their name consists of Chinese roots, the group's name is similar in Chinese and Japanese: in Japan the group's name is pronounced as {{nihongo|''Shōjo Jidai''|少女時代}},<ref name="JapaneseName">{{cite news|url=http://www.japantimes.co.jp/news/2012/09/02/national/will-the-takeshima-dispute-break-the-korean-wave/#.UVj-Sb9RpfQ|title=Will the Takeshima dispute break the Korean wave?|first=Mark|last=Schreiber|date=September 2, 2012|access-date=April 1, 2013|work=[[The Japan Times]]|archive-date=September 22, 2013|archive-url=https://web.archive.org/web/20130922170753/http://www.japantimes.co.jp/news/2012/09/02/national/will-the-takeshima-dispute-break-the-korean-wave/#.UVj-Sb9RpfQ|url-status=live}}</ref> and in [[Mandarin Chinese]] as ''Shàonǚ Shídài'' ({{lang-zh|s=少女时代|t=少女時代}}).<ref>{{cite web|url=http://gb.cri.cn/27564/2014/09/30/7791s4713264.htm|publisher=[[China Radio International]]|language=zh|title=SM娱乐官方声明确认郑秀妍退团 少女时代将由8人活动|trans-title=SM Announce That SNSD Will Have 8 Members Following Jessica's Departure|date=September 30, 2014|access-date=May 2, 2015|archive-date=November 5, 2014|archive-url=https://web.archive.org/web/20141105150821/http://gb.cri.cn/27564/2014/09/30/7791s4713264.htm|url-status=live}}</ref>

==History==

===2000–2008: Formation and debut===
Prior to the group's debut, some of the members were already involved in the entertainment industry. [[Im Yoon-ah|Yoona]] had gone through about 200 auditions for music videos, dramas, and movies before becoming a singer for Girls' Generation.<ref>{{cite web|url=http://news.nate.com/view/20131201n03442|script-title=ko:윤아 '연기 오디션 200번, 자신감 있는 태도 중요'|trans-title=Yoona '200 acting auditions, confident attitude is important'|publisher=[[Nate News]]|language=ko|date=December 1, 2013|access-date=November 18, 2014|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051608/https://news.nate.com/view/20131201n03442|url-status=live}}</ref> [[Choi Soo-young|Sooyoung]] was exposed to the Japanese music scene as a member of a pop duo named [[Route 0 (group)|Route 0]], which disbanded one year after its debut in 2002.<ref name="route0 profile">{{cite web|url=http://www.randc.jp/route0/profile.html|title=Route 0 – profile|archive-url=https://web.archive.org/web/20060216220007/http://randc.jp/route0/profile.html|archive-date=February 16, 2006|language=ja|publisher=R&C Japan Ltd.}}</ref><ref>{{cite news|author1=Song Hye-jin|script-title=ko:데뷔 7년차 중견가수, '소녀시대' 멤버가 되다|trans-title=7 singers debut mid-year, "Girls" Generation' ranked|url=http://choen.chosun.com/site/data/html_dir/2009/02/12/2009021201374.html|access-date=February 26, 2015|date=February 12, 2009|language=ko|work=[[The Chosun Ilbo]]|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304104325/http://choen.chosun.com/site/data/html_dir/2009/02/12/2009021201374.html|url-status=dead}}</ref>

The first member of the group to join [[SM Entertainment]]'s training system was [[Jessica Jung|Jessica]] in 2000, after she and her sister, [[Krystal Jung]], were scouted in a mall in South Korea during a family vacation.<ref>[http://choen.chosun.com/site/data/html_dir/2009/02/18/2009021800465.html "제시카, '관객 앞에서의 제 목소리에 감동했어요' (Jessica "the audience was impressed with the voice")"] {{Webarchive|url=https://web.archive.org/web/20110708150331/http://choen.chosun.com/site/data/html_dir/2009/02/18/2009021800465.html |date=July 8, 2011 }} (in Korean). ''The Chosun Ilbo''. February 18, 2009. Retrieved April 28, 2015.</ref> That same year, members Sooyoung and [[Kim Hyo-yeon|Hyoyeon]] were cast into S.M.'s training system through the 2000 S.M. Open Audition, in which Hyoyeon danced for her audition. [[Kwon Yu-ri|Yuri]] was the next Girls' Generation member to become an S.M. trainee after coming second in the 2001 S.M. Youth Best Dancer competition. Yoona was cast the following year through the 2002 S.M. Saturday Open Casting Audition, where she sang and danced to her favorite singers, [[BoA]] and [[Britney Spears]].<ref name=iam>{{cite AV media | people = [[SM Town]] | title = I AM: SMTOWN Live World Tour in Madison Square Garden | medium = Blu-Ray | publisher = [[SM Entertainment]] | location = New York, U.S. | date = 2012 }}</ref> [[Seohyun]], the group's youngest member, was scouted in the subway by an S.M. scout; she then auditioned in 2003, singing children's songs.<ref>{{cite web|url=http://article.joins.com/news/article/article.asp?total_id=4336165&ctg=15|script-title=ko:소녀시대 서현-에프엑스 설리 과거 오디션 '무한도전' 깜짝등장|title=SNSD's Seohyun-f(x)'s Sulli past auditions "Infinite Challenge" surprise audience|language=ko|date=July 24, 2010|archive-url=https://web.archive.org/web/20150103072035/http://article.joins.com/news/article/article.asp?total_id=4336165&ctg=15|archive-date=January 3, 2015|work=[[JoongAng Ilbo]]}}</ref>

[[File: Girls' Generation at the 2008 beach volleyball competition in Jamsil 2.jpg|thumb|right|Girls' Generation performing at the 2008 Beach Volleyball Competition at [[Jamsil Arena]] in Seoul]]

The group's leader, [[Kim Taeyeon|Taeyeon]], was cast in 2004 after winning first place in the S.M. Youth Singing Competition.<ref>{{cite news|author1=Kim Soe-jung|title=Schools for stardom groom pop wannabes|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2885219|access-date=February 26, 2015|work=[[JoongAng Ilbo]]|date=January 18, 2008|archive-date=February 8, 2015|archive-url=https://web.archive.org/web/20150208012644/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2885219|url-status=live}}</ref><ref name="BB_Korea_Dream">{{cite news|work=Billboard Korea|title=Girls' Generation Making Its American Dream Come True|url=https://www.billboard.com/articles/news/465158/girls-generation-making-its-american-dream-come-true|access-date=February 26, 2015|date=November 13, 2011|archive-date=March 24, 2015|archive-url=https://web.archive.org/web/20150324185005/http://www.billboard.com/articles/news/465158/girls-generation-making-its-american-dream-come-true|url-status=live}}</ref> That same year, member [[Tiffany Hwang|Tiffany]] auditioned at S.M.'s Starlight Casting System in Los Angeles, and joined the company in October 2004.<ref>{{cite web|url=http://www.newsen.com/news_view.php?uid=200708011017271002|archive-url=https://web.archive.org/web/20131029201027/http://www.newsen.com/news_view.php?uid=200708011017271002|script-title=ko:소녀시대 티파니 'LA 축제서 캐스팅'|trans-title=SNSD's Tiffany 'LA festival casting'|date=August 1, 2007|publisher=Newsen|language=ko|access-date=May 3, 2015|archive-date=October 29, 2013}}</ref><ref>{{cite web|url=http://choen.chosun.com/site/data/html_dir/2009/02/13/2009021301267.html|script-title=ko:홀로 숙소 지키는 티파니 '이제서야 외로움이 몰려와요'|trans-title=Tiffany keeps the hostel alone|date=February 13, 2009|work=[[The Chosun Ilbo]]|access-date=April 28, 2015|language=ko|archive-date=July 8, 2011|archive-url=https://web.archive.org/web/20110708150114/http://choen.chosun.com/site/data/html_dir/2009/02/13/2009021301267.html|url-status=dead}}</ref> The final member of the group to be added was [[Sunny (singer)|Sunny]], who had become an S.M. trainee in 1998 and trained for five years before moving to another company, Starworld. At Starworld, she trained to debut in a duo named [[Sugar (group)|Sugar]], which never debuted. In 2007, on the recommendation of Korean-Japanese singer [[IconiQ]], Sunny moved back to S.M. Entertainment and became a member of Girls' Generation.<ref name="Sugar">{{cite web|url=http://www.asiae.co.kr/news/view.htm?idxno=2007113015350222567&nvr=|archive-url=https://web.archive.org/web/20110904123255/http://www.asiae.co.kr/news/view.htm?idxno=2007113015350222567&nvr= |script-title=ko:소녀시대 써니 SM 이수만 친조카 '슈가 후속 그룹 멤버 될 뻔'|date=November 30, 2007|access-date=June 15, 2010|archive-date= September 4, 2011|language=ko|work=[[The Asia Economy Daily]]}}</ref>

In July 2007, Girls' Generation had their first stage performance on [[Mnet (TV channel)|Mnet]]'s ''School of Rock'', where the group performed their first single, "[[Into the New World]]" ({{korean|다시 만난 세계|rr=Dasi mannan segye|labels=no}}).<ref>{{cite web|url=http://joynews.inews24.com/php/news_view.php?g_menu=700100&g_serial=272410|script-title=ko:소녀시대, 19일 데뷔곡 '다시 만난 세계' 공개|trans-title=Girls' Generation debut song released on the 19th|language=ko|publisher=[[iNews24]]|date=July 17, 2007|access-date=April 28, 2015|archive-date=July 6, 2015|archive-url=https://web.archive.org/web/20150706010218/http://joynews.inews24.com/php/news_view.php?g_menu=700100&g_serial=272410|url-status=live}}</ref> On August 5, 2007, the group officially made their debut on [[Seoul Broadcasting System|SBS]]'s ''[[Inkigayo]]'', where they performed the same song.<ref>{{cite web|url=http://www.hankyung.com/news/app/newsview.php?aid=2007073079777 |script-title=ko:소녀시대, 8월 5일 '인기가요'서 데뷔식 치른다 |trans-title=Girls' Generation debut on "Inkigayo" on August 5 |date=July 30, 2007 |work=[[Korea Economic Daily]] |language=ko |archive-url=https://web.archive.org/web/20160305051403/http://hei.hankyung.com/news/app/newsview.php?aid=2007073079777 |archive-date=March 5, 2016 |url-status=dead  }}</ref> Girls' Generation subsequently released their [[Girls' Generation (2007 album)|self-titled debut studio album]] in November 2007, which was preceded by the singles "[[Girls' Generation (song)|Girls' Generation]]" ({{korean|소녀시대|labels=no|rr=Sonyeo sidae}})—a remake of [[Lee Seung-cheol]]'s 1989 song, and "[[Kissing You (Girls' Generation song)|Kissing You]]". ''Girls' Generation'' became the twelfth best-selling album of 2007 in South Korea, selling 56,804 copies.<ref>{{cite web|archive-url=https://web.archive.org/web/20090228004543/http://miak.or.kr/stat/kpop_2007_2.htm|url=http://miak.or.kr/stat/kpop_2007_2.htm|script-title=ko:2007.총결산 판매량|trans-title=2007 Statistics|publisher=Music Industry Association of Korea|language=ko|archive-date=February 28, 2009|title=Miak.or.kr}}</ref> The album has sold over 120,000 copies in the country as of 2009.<ref name="100kSales">{{cite web|url=http://star.mt.co.kr/view/stview.php?no=2009031710540748246 |script-title=ko:소녀시대, 올 첫 10만장 돌파..2연속 10만장 판매 |trans-title=Girls' Generation, two albums exceeding 100 thousand sales mark |language=ko |publisher=[[Star News (South Korea)|Star News]] |date=March 17, 2009 |access-date=April 28, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20141227004038/http://star.mt.co.kr/view/stview.php?no=2009031710540748246 |archive-date=December 27, 2014 }}</ref> In March 2008, the album was re-released under the title ''Baby Baby''.<ref>{{cite web|url=http://www.melon.com/album/detail.htm?albumId=373315|title=Baby Baby (소녀시대 Repackage)|language=ko|publisher=[[Melon (online music service)|Melon]]|access-date=April 28, 2015|archive-date=May 25, 2015|archive-url=https://web.archive.org/web/20150525100322/http://www.melon.com/album/detail.htm?albumId=373315|url-status=live}}</ref> The album was preceded by [[Baby Baby (Girls' Generation song)|a single with the same name]], which was released on digital music sites on March 17, 2008.<ref>{{cite web|url=http://www.newsen.com/news_view.php?uid=200804131525261002|archive-url=https://web.archive.org/web/20141129161323/http://www.newsen.com/news_view.php?uid=200804131525261002|publisher=Newsen|date=April 13, 2008|access-date=May 3, 2015|archive-date=November 29, 2014|script-title=ko:팬들 아쉬워|trans-title=Disappointed fans|language=ko}}</ref>

===2009–2010: Breakthrough and Japanese debut===
Though Girls' Generation had gained some attention with their 2007 debut album, it was not until 2009 that the group rose to stardom.<ref name="Sales_Guardian"/> On January 7, the group released their debut extended play (EP) ''[[Gee (EP)|Gee]]'', which has sold over 100,000 copies in South Korea.<ref name="100kSales"/> Its [[Gee (Girls' Generation song)|title track]] claimed the number-one position on [[Korean Broadcasting System|KBS]]'s ''[[Music Bank (TV program)|Music Bank]]'' for a record-breaking nine consecutive weeks, becoming the longest-running number-one song on ''Music Bank'' until 2012, when [[Psy]]'s "[[Gangnam Style]]" claimed the top spot for ten consecutive weeks.<ref>{{cite web|author=Lee Jeong-hyeok|url=http://sports.chosun.com/news/news.htm?name=/news/entertainment/200901/20090117/91q22202.htm|script-title=ko:'소녀시대', KBS와 갈등?...2주 연속 출연 안해|work=[[The Chosun Ilbo]]|language=ko|date=January 16, 2009|trans-title=Girls' Generation Claim No.1 Position on KBS|access-date=January 16, 2009|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415090954/http://sports.chosun.com/news/news.htm?name=%2Fnews%2Fentertainment%2F200901%2F20090117%2F91q22202.htm|url-status=live}}</ref><ref>{{cite web|url=https://koreatimes.co.kr/www/news/culture/2009/06/135_46836.html|title=Girls Generation to Return With New Album|work=[[The Korea Times]]|date=June 15, 2009|access-date=January 5, 2015|archive-date=February 1, 2016|archive-url=https://web.archive.org/web/20160201014822/http://koreatimes.co.kr/www/news/culture/2009/06/135_46836.html|url-status=live}}</ref><ref name=kpopbyasia>{{cite book|chapter-url=https://books.google.com/books?id=j8lxCwAAQBAJ&pg=PA56|title=K-pop Beyond Asia|chapter=The Meteoric Rise of Idol Groups in Korea|page=56 & 68|author=Song Cheol-min|publisher=[[Korean Culture and Information Service]]|date=2016|access-date=April 28, 2016|isbn=9788973755981|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051617/https://books.google.com/books?id=j8lxCwAAQBAJ&pg=PA56|url-status=live}}</ref> It was the best-selling single of 2009 in South Korea.<ref>{{cite web|archive-url=https://web.archive.org/web/20100804044458/http://www.koreatimes.co.kr/www/news/art/2010/06/201_61266.html|url=https://www.koreatimes.co.kr/www/news/art/2010/06/201_61266.html|title=Korea Launches First Official Music Charts Gaon|author=Han Sang-hee|work=[[The Korea Times]]|archive-date=August 4, 2010|url-status=live|date=February 23, 2010}}</ref> The group's second EP, ''[[Tell Me Your Wish (Genie)]]'' ({{korean|소원을 말해봐|rr=Sowoneul malhaebwa|labels=no}}) and its [[Tell Me Your Wish (Genie) (song)|titular lead single]] were released in June 2009.<ref name="Genie release">{{cite news|author=Kim Hyeong-u|url=http://www.newsen.com/news_view.php?uid=200906231509181002|archive-url=https://web.archive.org/web/20141006100009/http://www.newsen.com/news_view.php?uid=200906231509181002|script-title=ko:소녀시대 제로센 논란에 음반 발매일 29일로 연기 '문제 부분 삭제'|trans-title=Girls' Generation's New Mini Album Titled 'Tell Me Your Wish'|publisher=Newsen|date=June 23, 2009|archive-date=October 6, 2014|language=ko}}</ref> The EP sold 50,000 copies within its first week in South Korea,<ref>{{cite web|url=http://www.newsen.com/news_view.php?uid=200907071134541002|archive-url=https://web.archive.org/web/20131216093346/http://www.newsen.com/news_view.php?uid=200907071134541002 |script-title=ko:소녀시대 가요계 올킬 '음반 음원 벨 방송횟수 모두 1위 싹쓸이'|trans-title=Girls' Generation's New Mini Album Claim the Top Spot on Music Websites|publisher=Newsen|language=ko|date=July 7, 2009|archive-date=December 16, 2013}}</ref> and charted at number eight on the Taiwanese [[G-Music]] chart.<ref>{{cite web| archive-url=https://web.archive.org/web/20090819030000/http://www.g-music.com.tw/GMusicBillBoard0.aspx| url=http://www.g-music.com.tw/GMusicBillBoard0.aspx| title=G-Music Weekly Chart| language=zh| publisher=[[G-Music]]| location=Taiwan| archive-date=August 19, 2009| date=August 11, 2009}}</ref> In November 2009, S.M. Entertainment announced the group's first concert tour, [[Into the New World (concert)|Into The New World]], whose tickets for the South Korean shows were sold out in three minutes.<ref name="announce1">{{cite web|url=http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009111110054389701|title=Girls' Generation to embark on Asia tour next month|last=Kim|first=Lynn|date=November 11, 2009|work=The Asia Economy Daily|access-date=November 29, 2009|archive-date=November 22, 2009|archive-url=https://web.archive.org/web/20091122043329/http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009111110054389701|url-status=live}}</ref><ref name="Sellout 3 min">{{cite web|url=http://english.chosun.com/site/data/html_dir/2009/11/25/2009112500702.html|title=Girls' Generation Gig Sells Out in 3 Minutes|date=November 24, 2009|work=[[The Chosun Ilbo]]|access-date=November 29, 2009|archive-date=November 28, 2009|archive-url=https://web.archive.org/web/20091128012428/http://english.chosun.com/site/data/html_dir/2009/11/25/2009112500702.html|url-status=live}}</ref> The tour visited Seoul in December 2009, Shanghai in April 2010, and Taipei in October 2010.<ref name="announce1"/><ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2009/11/178_55332.html|title=Girls' Generation to Hold Asian Tour|last=Han Sang Hee|date=November 11, 2009|work=[[The Korea Times]]|access-date=November 29, 2009|archive-date=December 8, 2009|archive-url=https://web.archive.org/web/20091208124040/http://www.koreatimes.co.kr/www/news/special/2009/11/178_55332.html|url-status=live}}</ref><ref>{{cite web|url=http://contents.innolife.net/news/list.php?ac_id=7&ai_id=121912|script-title=zh:少女時代、台湾コンサート最多観客記録|trans-title=Girls' Generation To Visit Taiwan|publisher=Innolife|language=zh|date=October 18, 2010|access-date=April 29, 2015|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705052238/http://contents.innolife.net/news/list.php?ac_id=7&ai_id=121912|url-status=live}}</ref>

[[File: Girls' Generation in 2010 Golden Disk Awards.jpg|thumb|left|Girls' Generation attending the 2010 [[Golden Disk Awards]]]]

Girls' Generation's second studio album, ''[[Oh! (Girls' Generation album)|Oh!]]'', was released in January 2010.<ref name="OH/ANNOUNCE">{{Cite news|url=http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2010/01/22/201001220013.asp|title=Girls Generation to release 2nd album|date=January 21, 2010|work=[[The Korea Herald]]|archive-url=https://web.archive.org/web/20100209025537/http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2010/01/22/201001220013.asp|archive-date=February 9, 2010}}</ref> The album peaked atop South Korea's [[Gaon Album Chart]]<ref>{{cite web|archive-url=https://web.archive.org/web/20150212235912/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=06&hitYear=2010&termGbn=week|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=06&hitYear=2010&termGbn=week|title=Gaon Album Chart – Week 6 of 2010|date=January 24–30, 2010|publisher=[[Gaon Album Chart]]|language=ko|archive-date=February 12, 2015}}</ref> and has sold over 240,000 copies in South Korea.<ref>{{cite web|archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |title=Gaon Music Chart Year-End Top 100 |language=ko |publisher=Gaon Music Chart |archive-date=February 13, 2011 |url-status=dead }}</ref><ref>{{cite web|title=Circle Chart's Observation Note #1 [Album Sales]|url=https://www.youtube.com/watch?v=ge3mo0xLBuM|date=September 9, 2022|access-date=September 19, 2022|url-status=bot: unknown|archive-url=https://web.archive.org/web/20220920170920/https://www.youtube.com/watch?v=ge3mo0xLBuM|archive-date=September 20, 2022|website=OK POP!! (오케이팝!!) on [[YouTube]]|publisher=[[Circle Music Chart]]|language=ko}}</ref> The album's [[Oh! (Girls' Generation song)|title track]] peaked atop South Korea's [[Gaon Digital Chart]] and was the second best-selling digital single of 2010 in the country, selling over 3.3 million copies.<ref>{{cite web|url=http://thestar.chosun.com/site/data/html_dir/2010/01/27/2010012700482.html|script-title=ko:치어리더로 변신한 소녀시대, 'Oh!' 뮤직비디오 27일 공개!|trans-title=Girls' Generation Next Album 'Oh!' and Title Song Released on January 27|work=[[The Chosun Ilbo]]|date=January 27, 2010|access-date=April 29, 2015|archive-url=https://web.archive.org/web/20180817023213/http://thestar.chosun.com/site/data/html_dir/2010/01/27/2010012700482.html|archive-date=August 17, 2018|url-status=dead}}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20131105164401/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=06&current_year=2010&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=06&current_year=2010&chart_Time=week|title=Gaon Digital Chart – Week 6 of 2010|publisher=Gaon Music Chart|date=January 31, 2010|archive-date=November 5, 2013|language=ko}}</ref><ref name="2010_YE">{{cite web|archive-url=https://web.archive.org/web/20140228230722/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2010&chart_Time=year|url=http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2010&chart_Time=year|title=Gaon Download Chart – 2010|publisher=Gaon Music Chart|language=ko|archive-date=February 28, 2014}}</ref> ''Oh!'' was re-released under the title ''Run Devil Run'' in March 2010,<ref>{{cite web|archive-url=https://web.archive.org/web/20120707193014/https://itunes.apple.com/us/album/run-devil-run/id417705435|url=https://itunes.apple.com/us/album/run-devil-run/id417705435|title=Run Devil Run by Girls' Generation|date=March 22, 2010 |publisher=[[iTunes Store]] US. [[Apple Inc]]|archive-date=July 7, 2012}}</ref> which also reached number one on the Gaon Album Chart.<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=14&hitYear=2010&termGbn=week |archive-url=https://web.archive.org/web/20160304205947/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=14&hitYear=2010&termGbn=week |title=Gaon Album Chart |publisher=Gaon Album Chart. Gaon Music Chart |language=ko |date=March 21–27, 2010 |archive-date=March 4, 2016 |url-status=dead}}</ref> Its [[Run Devil Run (Girls' Generation song)|titular single]] reached the top spot on the Gaon Digital Chart.<ref>{{cite web|author=Baek Ki-hye |url=http://www.hankyung.com/news/app/newsview.php?aid=2010031716057&sid=0107&nid=007&ltype=1 |script-title=ko:블랙 소시' 베일 벗은 소녀시대, 신곡 음원 공개 |trans-title=Girls' Generation Transform to Sexy Black Images |work=[[The Korea Economic Daily]] |date=March 17, 2010 |archive-url=https://web.archive.org/web/20150705173207/http://www.hankyung.com/news/app/newsview.php?aid=2010031716057&sid=0107&nid=007&ltype=1 |archive-date=July 5, 2015 |language=ko |url-status=dead}}</ref><ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=14&hitYear=2010&termGbn=week |archive-url=https://web.archive.org/web/20160415112715/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=14&hitYear=2010&termGbn=week |title=Gaon Digital Chart: Week 14, 2010 |publisher=Gaon Music Chart |language=ko |archive-date=April 15, 2016 |url-status=dead}}</ref> ''Oh!'' and ''Run Devil Run'' were the second and fourth best-selling albums of 2010, respectively.<ref name="YE2010">{{cite web|url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |title=2010 Yearly Album Chart |language=ko |publisher=Gaon Music Chart |access-date=April 29, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |archive-date=February 13, 2011}}</ref>

In mid-2010, Girls' Generation signed with [[Nayutawave Records]] (now [[EMI Records Japan]]), a division of [[Universal Music Japan]], to venture out to the Japanese music scene.<ref>{{cite news|title=Girls' Generation Poised for Big Time in Japan|url=http://english.chosun.com/site/data/html_dir/2010/08/07/2010080700247.html|access-date=February 26, 2015|work=[[The Chosun Ilbo]]|date=August 7, 2010|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226103727/http://english.chosun.com/site/data/html_dir/2010/08/07/2010080700247.html|url-status=live}}</ref> Their debut release was a DVD titled ''[[New Beginning of Girls' Generation]]'', released in August 2011, which features seven of the group's music videos and a special bonus footage.<ref name="jpndebut">{{cite news|author1=Han Sang-hee|title=Girls' Generation to debut in Japan|url=https://www.koreatimes.co.kr/www/news/art/2010/06/143_67507.html|access-date=February 26, 2015|work=[[The Korea Times]]|date=June 11, 2010|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226075839/http://www.koreatimes.co.kr/www/news/art/2010/06/143_67507.html|url-status=live}}</ref> The DVD debuted at number four on the Japanese [[Oricon]] DVD Chart on August 23, 2010,<ref>{{cite web|url=http://www.oricon.co.jp/prof/464186/products/879849/1/|script-title=ja:少女時代到来～来日記念盤～ New Beginning of Girls' Generation|trans-title=Girls' Generation – New Beginning of Girls' Generation|language=ja|publisher=[[Oricon]]|access-date=April 29, 2015|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705131849/http://www.oricon.co.jp/prof/464186/products/879849/1/|url-status=live}}</ref> making Girls' Generation the first Korean girl group to earn a top-five DVD on the Oricon chart.<ref>{{cite web|language=ja |url=http://www.oricon.co.jp/news/79147/full/ |script-title=ja:美脚"グループ・少女時代、韓国女性グル—プ初のDVD総合TOP5入り |trans-title=Long-legged girl group Girls' Generation Reach Top Five on DVD Chart |publisher=Oricon |date=August 18, 2010 |archive-url=https://web.archive.org/web/20151230222315/http://www.oricon.co.jp/news/79147/full/ |archive-date=December 30, 2015 |url-status=dead}}</ref> It was [[List of music recording certifications|certified gold]] by the [[Recording Industry Association of Japan]] (RIAJ).<ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201101.html|title=February 2011 Report|language=ja|publisher=[[Recording Industry Association of Japan]]|archive-url=https://web.archive.org/web/20110217140714/http://www.riaj.or.jp/data/others/gold/201101.html|archive-date=February 17, 2011}}</ref> On August 25, 2010, the group performed to 22,000 fans at their first showcase in the country.<ref>{{cite web|publisher=[[KBS World]]|title=Girls Generation Ranked #1 For Sales In Japan|url=http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=171875&page=273&board_code=music_news|access-date=September 22, 2022|date=September 8, 2010|archive-date=September 22, 2022|archive-url=https://web.archive.org/web/20220922075058/http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=171875&page=273&board_code=music_news|url-status=live}}</ref> In September 2010, Girls' Generation released the Japanese version of "[[Tell Me Your Wish (Genie)#Japanese version|Genie]]" as their debut single in Japan.<ref name="StormJP">{{cite magazine|url=https://www.billboard.com/articles/news/949769/koreas-girls-generationsnsd-ready-to-storm-japan|title=Korea's Girls' Generation/SNSD Ready To Storm Japan|magazine=[[Billboard (magazine)|Billboard]]|first=Rob|last=Schwartz |date=December 3, 2010|archive-url=https://web.archive.org/web/20140116045040/http://www.billboard.com/articles/news/949769/koreas-girls-generationsnsd-ready-to-storm-japan|archive-date=January 16, 2014}}</ref> It peaked at number four on the Japanese [[Oricon Singles Chart]]<ref name="Oricon">{{cite web|url=http://www.oricon.co.jp/prof/464186/products/|script-title=ja:少女時代の作品|language=ja|publisher=Oricon|access-date=April 29, 2015|archive-date=May 8, 2015|archive-url=https://web.archive.org/web/20150508231436/http://www.oricon.co.jp/prof/464186/products/|url-status=live}}</ref> and was certified platinum by the RIAJ.<ref>{{cite web|url=http://www.riaj.or.jp/data/others/chart/w120420.html|language=ja|publisher=Recording Industry Association of Japan|title=March 2012 Report|archive-url=https://web.archive.org/web/20120627054427/http://www.riaj.or.jp/data/others/chart/w120420.html|archive-date=June 27, 2012}}</ref> The following month, the group released their second Japanese single, "[[Gee (Girls' Generation song)|Gee]]", which reached number two on the Oricon Singles Chart.<ref name="StormJP"/> "Gee" became the first single by a non-Japanese girl group to enter the top three of the Oricon chart since 1980.<ref>{{cite web|url=http://www.mtvk.com/2010/10/26/girls-generation-breaks-a-30-year-old-oricon-record-and-releases-hoot/|archive-url=https://web.archive.org/web/20101203221647/http://www.mtvk.com/2010/10/26/girls-generation-breaks-a-30-year-old-oricon-record-and-releases-hoot/|title=Girls' Generation Breaks a 30-Year-Old Oricon record and release 'Hoot'|publisher=[[MTV K]]|archive-date=December 3, 2010|first=Sunny|last=Kim|date=October 26, 2010}}</ref> It sold 207,000 copies and achieved a million certification for sales of one million units by the RIAJ.<ref name="JP_Domination">{{cite magazine|url=https://www.billboard.com/articles/news/481799/girls-generation-push-japanese-domination-with-paparazzi-1-million-albums-sold|title=Girls' Generation Push Japanese Domination With "Paparazzi," 1 Million Albums Sold|first=Jeff|last=Benjamin|date=July 12, 2012|access-date=April 29, 2015|magazine=Billboard|archive-date=March 21, 2015|archive-url=https://web.archive.org/web/20150321102031/http://www.billboard.com/articles/news/481799/girls-generation-push-japanese-domination-with-paparazzi-1-million-albums-sold|url-status=live}}</ref><ref>{{cite web|url=http://www.riaj.or.jp/data/others/chart/w140228.html|title=February 2014 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20140305015635/http://www.riaj.or.jp/data/others/chart/w140228.html|archive-date=March 5, 2014}}</ref> Amidst their Japanese activities, they also participated in the [[SM Town Live '10 World Tour|SMTown Live '10 World Tour]] alongside their labelmates, which started on August 21 at [[Olympic Stadium (Seoul)|Seoul Jamsil Olympic Stadium]].<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2010/07/178_68702.html|title=SM Entertainment to launch world tour|work=[[The Korea Times]]|date=July 2, 2010|access-date=July 5, 2010|archive-date=July 5, 2010|archive-url=https://web.archive.org/web/20100705140851/http://www.koreatimes.co.kr/www/news/special/2010/07/178_68702.html|url-status=live}}</ref>

Girls' Generation's third Korean EP ''[[Hoot (EP)|Hoot]]'' ({{korean|훗|labels=no|rr=Hut}}) was released in October 2010.<ref name="mtvk">{{cite web|first=Sunny|last=Kim |url=http://www.mtvk.com/2010/10/27/super-juniors-siwon-to-make-a-special-appearance-in-girls-generations-hoot-mv |title=Super Junior's Siwon To Make A Special Appearance In Girls Generation's "Hoot" MV!|publisher=MTV K|date=October 27, 2010 |archive-url=https://web.archive.org/web/20101109044140/http://www.mtvk.com/2010/10/27/super-juniors-siwon-to-make-a-special-appearance-in-girls-generations-hoot-mv/|archive-date=November 9, 2010}}</ref> It charted atop the Gaon Album Chart and at number two on the Oricon Album Chart, and became the third best-selling album of 2010 in South Korea.<ref name="YE2010"/><ref name="Oricon"/><ref>{{cite web|archive-url=https://web.archive.org/web/20131202221700/http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|title=Gaon Album Chart – Week 44 of 2010|publisher=Gaon Album Chart. Gaon Music Chart|language=ko|archive-date=December 2, 2013|date=October 24–30, 2010}}</ref> The [[Hoot (song)|title track]] debuted atop the Gaon Digital Chart.<ref name="hitquarters.com">{{cite web |url=http://www.hitquarters.com/index.php3?page=intrview/opar/intrview_LHJQ_A.html |title=Q&A on K-pop with Lars Halvor Jensen |publisher=[[HitQuarters]] |date=October 24, 2011 |access-date=October 27, 2011 |archive-url=https://web.archive.org/web/20130407000035/http://www.hitquarters.com/index.php3?page=intrview%2Fopar%2Fintrview_LHJQ_A.html |archive-date=April 7, 2013 |url-status=dead }}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20131105163335/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|title=Gaon Digital Chart – Week 44 of 2010|date=October 24–30, 2010|publisher=Gaon Music Chart|language=ko|archive-date=November 5, 2013}}</ref> At the 2010 and 2011 [[Seoul Music Awards]], the group won two consecutive Artist of the Year awards, becoming the fourth South Korean act and the first girl group to do so.<ref>{{cite web|url=http://star.mt.co.kr/stview.php?no=2011012020554329072&type=|script-title=ko:소녀시대, 서울가요대상 '대상'... 4관왕 '영예'|publisher=[[Star News (South Korea)|Star News]]|date=January 20, 2011|access-date=January 21, 2011|trans-title=Girls' Generation Became the Fourth Act to Win "Artist of the Year" Twice|archive-date=July 22, 2011|archive-url=https://web.archive.org/web/20110722135603/http://star.mt.co.kr/stview.php?no=2011012020554329072&type=|url-status=live}}</ref><ref>{{cite news|url=http://entertain.naver.com/read?oid=003&aid=0003652838|script-title=ko:소녀시대 3관왕 지겹나? 이번에는 4관왕|trans-title=Girls' Generation Is the 4th Act to Win "Artist of the Year" Twice|publisher=[[Naver]]|date=January 20, 2011|access-date=May 19, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304084245/http://entertain.naver.com/read?oid=003&aid=0003652838|url-status=live}}</ref>

===2011–2012: Japanese success, ''The Boys'', and international expansion===
[[File:SNSD at LG Cinema 3D World Festival (4).jpg|thumb|right|Girls' Generation performing "The Boys" at the 2012 LG Cinema 3D World Festival]]

Girls' Generation continued their success in Japan with the single "[[Mr. Taxi]]", released in April 2011. The single peaked at number two on the Oricon Singles Chart and as of April 2017, was certified Million by the RIAJ.<ref>{{cite web|url=http://www.oricon.co.jp/rank/js/w/2011-05-09/|title=Oricon's Weekly Chart April 25 – May 1, 2011|publisher=Oricon|date=May 2011|access-date=May 20, 2015|language=ja|archive-date=June 28, 2017|archive-url=https://web.archive.org/web/20170628014402/http://www.oricon.co.jp/rank/js/w/2011-05-09/|url-status=live}}</ref><ref>{{cite web|url=http://www.billboard-japan.com/d_news/detail/51166/2 |title=少女時代「MR.TAXI」が配信ミリオン認定、平井堅「瞳をとじて」はダブル・プラチナ |trans-title=Girls' Generation's "Mr. Taxi" achieves "Million" Certification, Ken Hirai "Simply Closed My Eyes" Double Platinum |publisher=Billboard Japan |language=ja |archive-url=https://web.archive.org/web/20170524071621/http://www.billboard-japan.com/d_news/detail/51166/2 |archive-date=May 24, 2017 |url-status=dead }}</ref> After releasing three singles in Japan, their debut [[Girls' Generation (2011 album)|eponymous Japanese studio album]] was released in June 2011.<ref name="japdebut">{{cite web|url=http://english.yonhapnews.co.kr/culturesports/2011/06/07/86/0701000000AEN20110607002200315F.HTML|title=South Korean girl group Girls' Generation tops Japanese chart|publisher=[[Yonhap]]|date=June 7, 2011|access-date=December 27, 2014|archive-date=December 28, 2014|archive-url=https://web.archive.org/web/20141228040848/http://english.yonhapnews.co.kr/culturesports/2011/06/07/86/0701000000AEN20110607002200315F.HTML|url-status=live}}</ref> To promote the album, Girls' Generation embarked on [[The First Japan Arena Tour (Girls' Generation)|The 1st Japan Arena Tour]] starting in [[Osaka]] on May 31, 2011; the tour attracted 140,000 people in total and generated an estimated ₩20 billion in sales.<ref name="japdebut"/><ref>{{cite web|url=https://entertain.naver.com/read?oid=108&aid=0002090042|script-title=ko:소시, 日첫투어 '최소 200억 매출'..14만 동원 성료|trans-title=Soshi's first tour in Japan 'at least KRW 20 billion in sales' ... successfully completed with 140,000 people |date=July 18, 2011|website=[[Star News (South Korea)|Star News]]|publisher=[[Naver]]|access-date=October 20, 2022|language=ko|archive-date=October 20, 2022|archive-url=https://web.archive.org/web/20221020074404/https://entertain.naver.com/read?oid=108&aid=0002090042|url-status=live}}</ref><ref>{{cite web|url=http://www.koreaherald.com/view.php?ud=20110724000337|title=Girl's Generation happy with broadening fan base|author=Kim Yoon-mi|date=July 24, 2011|access-date=May 15, 2015|work=[[The Korea Herald]]|archive-date=May 15, 2015|archive-url=https://web.archive.org/web/20150515174800/http://www.koreaherald.com/view.php?ud=20110724000337|url-status=live}}</ref> The album was met with tremendous success in Japan, peaking atop the Japanese Oricon Albums Chart and becoming the first album by a foreign girl group to top the Oricon chart.<ref>{{cite web|url=http://www.oricon.co.jp/news/88386/|publisher=Oricon|script-title=ja:少女時代、オリジナルアルバムで初の週間1位を狙う|trans-title=Girls' Generation Score A No.1 Album|date=June 2, 2010|access-date=April 29, 2015|language=ja|archive-date=May 18, 2015|archive-url=https://web.archive.org/web/20150518171234/http://www.oricon.co.jp/news/88386/|url-status=live}}</ref> Within its first month of release, ''Girls' Generation'' sold 500,000 copies and earned a double platinum certification by the Recording Industry Association of Japan.<ref name="Atlantic">{{cite web|url=https://www.theatlantic.com/entertainment/archive/2011/09/how-korean-pop-conquered-japan/244712/|title=How Korean Pop Conquered Japan|work=[[The Atlantic]]|date=September 13, 2011|first=Patrick|last=St. Michel|access-date=April 29, 2015|archive-date=March 17, 2016|archive-url=https://web.archive.org/web/20160317044444/http://www.theatlantic.com/entertainment/archive/2011/09/how-korean-pop-conquered-japan/244712/|url-status=live}}</ref><ref name="Asia Sentinel"/> The album became the fifth and fifteenth best-selling album in Japan in 2011 in 2012 respectively, with total sales figures of 871,097 copies.<ref>2011 and 2012 year-end Oricon albums chart:
*{{cite web|archive-url=https://web.archive.org/web/20140309231548/http://www.oricon.co.jp/music/special/2011/musicrank1219/index03.html|url=http://www.oricon.co.jp/music/special/2011/musicrank1219/index03.html|title=CD&DVDランキング特集|language=ja|publisher=Oricon|archive-date=March 9, 2014}}
*{{cite web|archive-url=https://web.archive.org/web/20140313101010/http://www.oricon.co.jp/music/special/2012/musicrank1220/index05.html|url=http://www.oricon.co.jp/music/special/2012/musicrank1220/index05.html|title=CD&DVDランキング特集|language=ja|publisher=Oricon|archive-date=March 13, 2014}}</ref> A repackaged version titled ''The Boys'' was released in December 2011 and peaked at number five on the Oricon Albums Chart.<ref name="Oricon"/> In May 2012, ''Girls' Generation'' was certified million by the RIAJ, denoting shipments of one million copies in the country—it became the first album by a South Korean girl group and the second by a South Korean act to earn such achievement.<ref name=kpopbyasia/><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201205.html|title=May 2012 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20120611023449/http://www.riaj.or.jp/data/others/gold/201205.html|archive-date=June 11, 2012}}</ref> The album won the award for [[MTV Video Music Award Japan for Album of the Year|Album of the Year]] at the [[2012 MTV Video Music Awards Japan]].<ref>{{cite news|author1=Lee Woo-young|title=2PM, 2NE1, Girls' Generation win at Japan MTV awards|url=http://www.koreaherald.com/view.php?ud=20120624000248|access-date=February 26, 2015|work=[[The Korea Herald]]|date=June 24, 2012|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226102653/http://www.koreaherald.com/view.php?ud=20120624000248|url-status=live}}</ref> Following their successful Japanese debut, the group was regarded as the most popular K-pop girl group in Japan alongside [[Kara (South Korean band)|Kara]]<ref name="Japan_Shojo_Shidai">{{cite news|url=http://www.japantimes.co.jp/news/2011/08/30/reference/k-pop-striking-chord-with-the-young/|title=K-pop striking chord with the young|first=Minoru|last=Matsutani|date=August 30, 2011|work=[[The Japan Times]]|access-date=April 30, 2015|archive-date=April 16, 2014|archive-url=https://web.archive.org/web/20140416180955/http://www.japantimes.co.jp/news/2011/08/30/reference/k-pop-striking-chord-with-the-young/|url-status=live}}</ref> and both became the first Korean girl groups to appear at [[Kōhaku Uta Gassen]].<ref>{{cite web|url=https://www.oricon.co.jp/news/2004239/full/|title=【紅白歌合戦】少女時代&KARA、初紅白に「光栄」|date=November 30, 2011|website=Oricon|access-date=November 20, 2024}}</ref>

Girls' Generation's third Korean studio album, ''[[The Boys (Girls' Generation album)|The Boys]]'', was released in October 2011.<ref>{{cite web|url=http://music.naver.com/album/index.nhn?albumId=207992|script-title=ko:3집 The Boys|publisher=[[Naver]]|language=ko|access-date=April 29, 2015|archive-date=February 5, 2016|archive-url=https://web.archive.org/web/20160205200224/http://music.naver.com/album/index.nhn?albumId=207992|url-status=live}}</ref> The album was released in the United States by [[Interscope Records]], marking Girls' Generation's debut album in the country.<ref name="Interscope">{{cite web|url=http://www.complex.com/music/2011/10/watch-the-new-music-video-from-the-9-girl-korean-pop-group-girls-generation|title=Watch the New Music Video From the 9-Girl Korean Pop Group "Girls" Generation'|work=[[Complex (magazine)|Complex]]|first=Anthony|last=Osei|date=October 19, 2011|access-date=April 29, 2015|archive-date=March 7, 2015|archive-url=https://web.archive.org/web/20150307092548/http://www.complex.com/music/2011/10/watch-the-new-music-video-from-the-9-girl-korean-pop-group-girls-generation|url-status=live}}</ref> To help ''The Boys'' connect with audiences worldwide, the group made their debut on US television upon performing on ''[[Late Show with David Letterman]]'' on January 31 and ''[[Live! with Kelly]]'' on February 1.<ref>{{cite news|first1=Samantha|last1=Edussuriya|url=http://www.mtviggy.com/blog-posts/snsd-hits-us-media-bullseye-with-letterman-and-live-with-kelly-appearances|title=SNSD Hits US Media Bullseye with "Letterman" and "Live With Kelly" Appearances|publisher=MTV|date=January 31, 2012|archive-url=https://web.archive.org/web/20120913014101/http://www.mtviggy.com/blog-posts/snsd-hits-us-media-bullseye-with-letterman-and-live-with-kelly-appearances/|archive-date=September 13, 2012}}</ref> They also performed on French television show ''[[Le Grand Journal (Canal+)|Le Grand Journal]]'' on February 9.<ref>{{cite news|url=http://english.khan.co.kr/khan_art_view.html?artid=201202101441102&code=790102|title=Girls' Generation appeared on two French TV channels after US tour|work=[[Kyunghyang Shinmun]]|date=February 10, 2012|access-date=December 11, 2014|archive-date=April 28, 2020|archive-url=https://web.archive.org/web/20200428182827/http://english.khan.co.kr/khan_art_view.html?artid=201202101441102&code=790102|url-status=live}}</ref> ''The Boys'' was commercially successful in the group's home country, having sold over 460,000 copies and becoming the highest-selling album of 2011.<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=44&hitYear=2011&termGbn=week|title=Gaon Album Chart: Week 44 of 2011|publisher=Gaon Album Chart|language=ko|archive-url=https://web.archive.org/web/20150206023822/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=44&hitYear=2011&termGbn=week|archive-date=February 6, 2015}}</ref><ref name="SalesUpdate">{{cite web|url=http://theqoo.net/square/199544391 |title=Top 100 Albums (2010–2015) |publisher=Korean Music Content Industry Association |language=ko |access-date=April 21, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20160610110640/http://theqoo.net/square/199544391 |archive-date=June 10, 2016 }}</ref>{{Unreliable source?|reason=See reliable sources list on [[WP:KO/RS]]|date=May 2025}} The lead single, "[[The Boys (Girls' Generation song)|The Boys]]", peaked atop the Gaon Digital Chart and sold over 3.03 million copies in 2011.<ref>{{cite web|archive-url=https://web.archive.org/web/20131105164558/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2011&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2011&chart_Time=week|title=Gaon Digital Chart|publisher=Gaon Digital Chart|language=ko|date=October 16–22, 2011|archive-date=November 5, 2013}}</ref><ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2011&hitYear=2011&termGbn=year |archive-url=https://web.archive.org/web/20161003185051/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2011&hitYear=2011&termGbn=year |title=Gaon Yearly 2011 Download Chart |publisher=Gaon Digital Chart |language=ko |archive-date=October 3, 2016 |url-status=dead  }}</ref> The group's endeavor to the United States, meanwhile, was met with limited success;<ref>{{Cite magazine|url=https://www.billboard.com/articles/pop-shop/girl-group-week/6487731/k-pop-girl-groups-america-2ne1-girls-generation|title=Will a K-Pop Girl Group Take Over the U.S. Soon (Or Ever)?|last=Benjamin|first=Jeff|date=March 6, 2015|magazine=[[Billboard (magazine)|Billboard]]|access-date=July 20, 2018|archive-date=July 20, 2018|archive-url=https://web.archive.org/web/20180720053810/https://www.billboard.com/articles/pop-shop/girl-group-week/6487731/k-pop-girl-groups-america-2ne1-girls-generation|url-status=live}}</ref> ''The Boys'' entered the [[Top Heatseekers|''Billboard'' Top Heatseekers]] at number 17 and sold 21,000 copies.<ref name="BB_Korea_Dream" />

In June 2012, Girls' Generation released their fourth Japanese single, "[[Paparazzi (Girls' Generation song)|Paparazzi]]", which reached number two on the Japanese Oricon Singles Chart and was certified Gold by the RIAJ.<ref name="Oricon"/><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201206.html|title=June 2012 Report|language=ja|publisher=Recording Industry Association of Japan|archive-url=https://web.archive.org/web/20120813170633/http://www.riaj.or.jp/data/others/gold/201206.html|archive-date=August 13, 2012}}</ref> According to [[Nielsen SoundScan|SoundScan Japan]], the single sold 103,000 copies within its first month of release.<ref name="JP_Domination"/> Three months later, the group released their fifth Japanese single "[[Oh! (Girls' Generation song)#Japanese version|Oh!]]", which was their first number-one single on the Oricon Singles Chart, and achieved a gold certification by the RIAJ.<ref name="Oricon"/><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201209.html|title=September 2012 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20121013212752/http://www.riaj.or.jp/data/others/gold/201209.html|archive-date=October 13, 2012}}</ref> Girls' Generation released their second Japanese album, ''[[Girls & Peace]]'', in November, which sold 116,963 copies within its first week of release and peaked at number two on the Oricon Albums Chart.<ref>{{cite news|last1=Jackson|first1=Julie|title=M-Flo DJ gives SNSD a new spin|url=http://www.koreaherald.com/view.php?ud=20130320000735|access-date=January 22, 2015|work=[[The Korea Herald]]|date=March 20, 2013|archive-date=January 23, 2015|archive-url=https://web.archive.org/web/20150123025821/http://www.koreaherald.com/view.php?ud=20130320000735|url-status=live}}</ref> It was subsequently certified platinum by the RIAJ and became the forty-first best-selling album of 2012 in Japan with 141,259 copies sold.<ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201211.html |title=November 2012 Report |publisher=Recording Industry Association of Japan |language=ja |archive-url=https://web.archive.org/web/20121213025429/http://www.riaj.or.jp/data/others/gold/201211.html |archive-date=December 13, 2012 |url-status=dead }}</ref><ref>{{cite web|url=http://www.oricon.co.jp/music/special/2012/musicrank1220/index06.html#topphoto|title=2012 Oricon Year-End Chart|publisher=Oricon|language=ja|access-date=April 30, 2015|archive-date=July 31, 2016|archive-url=https://web.archive.org/web/20160731100103/http://www.oricon.co.jp/music/special/2012/musicrank1220/index06.html#topphoto|url-status=live}}</ref> The album was further preceded by a single titled "[[Flower Power (song)|Flower Power]]".<ref>{{cite web|url=http://store.universal-music.co.jp/fs/artist/girlsgeneration_all/upch89129|script-title=ja:少女時代 / Flower Power【初回限定盤】【CD Maxi】|trans-title=Girls' Generation / Flower Power|publisher=[[Universal Music Japan]]|language=ja|archive-url=https://web.archive.org/web/20130217221120/http://store.universal-music.co.jp/fs/artist/girlsgeneration_all/upch89129|archive-date=February 17, 2013}}</ref>

===2012–2014: ''I Got a Boy'', worldwide recognition, and Jessica's departure===
In December 2012, Girls' Generation released "[[Dancing Queen (Girls' Generation song)|Dancing Queen]]"—a remake of British singer [[Duffy (singer)|Duffy]]'s "[[Mercy (Duffy song)|Mercy]]" (2008)—as the lead single from their then-upcoming 2013 Korean studio album.<ref name="BB_Dancing_Queen"/> On New Year's Day of 2013, the group released their fourth Korean studio album titled ''[[I Got a Boy]]'',<ref>{{cite web|archive-url=https://web.archive.org/web/20140209050100/https://itunes.apple.com/us/album/i-got-a-boy/id585172966|url=https://itunes.apple.com/us/album/i-got-a-boy/id585172966|title=I Got a Boy by Girls' Generation|date=January 2013 |publisher=iTunes Store US. Apple Inc|archive-date=February 9, 2014}}</ref> and held an [[Munhwa Broadcasting Corporation|MBC]] special television program, ''[[Girls' Generation's Romantic Fantasy]]''.<ref>{{cite news|last1=Sunwoo|first1=Carla|title=Girls' Generation tops the charts again|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2964850|access-date=February 26, 2015|work=[[JoongAng Ilbo]]|date=January 3, 2013|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226074821/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2964850|url-status=live}}</ref> The album peaked atop the Gaon Album Chart;<ref>{{cite web|archive-url=https://web.archive.org/web/20150325031839/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2013&termGbn=week|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2013&termGbn=week|title=Gaon Album Chart: Week 2 of 2013|publisher=Gaon Album Chart. Gaon Music Chart|language=ko|archive-date=March 25, 2015}}</ref> and ''Billboard''{{'}}s World Albums Chart.<ref>{{cite magazine|url=https://www.billboard.com/charts/2013-01-19/world-albums|title=World Albums: January 19, 2013|magazine=Billboard|date=January 2, 2013|archive-url=https://web.archive.org/web/20130524030619/http://www.billboard.com/charts/2013-01-19/world-albums|archive-date=May 24, 2013}}</ref> The [[I Got a Boy (song)|title track]] reached number one on ''Billboard''{{'}}s [[Korea K-Pop Hot 100]] and the Gaon Digital Chart,<ref>"I Got a Boy" chart positions:
*{{cite magazine|url=https://www.billboard.com/charts/k-pop-hot-100/2013-01-26|title=Korea K-Pop Hot 100: Week of January 26, 2013|magazine=Billboard|archive-url=https://web.archive.org/web/20150412105914/http://www.billboard.com/charts/k-pop-hot-100/2013-01-26|archive-date=April 12, 2015}}
*{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=02&hitYear=2013&termGbn=week|language=ko|publisher=Gaon Digital Chart. Gaon Music Chart|title=Digital Chart: Week 2 of 2013|archive-url=https://web.archive.org/web/20150416124835/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=02&hitYear=2013&termGbn=week|archive-date=April 16, 2015}}</ref> and sold over 1.35 million copies.<ref>{{cite web|archive-url=https://web.archive.org/web/20140228230611/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2013&chart_Time=year|url=http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2013&chart_Time=year|title=Download Chart: 2013 (Year-End)|publisher=Gaon Download Chart. Gaon Music Chart|language=ko|archive-date=February 28, 2014}}</ref> Its music video won Video of the Year at the inaugural [[YouTube Music Awards]] in 2013, beating other popular nominees including [[Psy]] and [[Justin Bieber]]. This attracted attention from Western media outlets as the group was considered lesser-known compared to other candidates at the time.<ref name="TIME_YouTube">{{cite magazine|url=https://entertainment.time.com/2013/11/04/who-is-girls-generation-the-group-that-beat-bieber-for-video-of-the-year/|title=Who Is Girls Generation, the Group That Beat Bieber for Video of the Year?|date=November 4, 2013|first=Lily|last=Rothman|magazine=[[Time (magazine)|Time]]|access-date=April 30, 2015|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705133614/http://entertainment.time.com/2013/11/04/who-is-girls-generation-the-group-that-beat-bieber-for-video-of-the-year/|url-status=live}}</ref><ref name=cnn>{{cite web|url=http://www.cnn.com/2013/11/04/showbiz/youtube-awards-girls-generation/|title=K-pop group Girls' Generation beats Miley, Lady Gaga at first YouTube awards|publisher=[[CNN]]|date=November 4, 2013|access-date=April 30, 2015|archive-date=July 22, 2015|archive-url=https://web.archive.org/web/20150722235045/http://www.cnn.com/2013/11/04/showbiz/youtube-awards-girls-generation|url-status=live}}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20140311015606/http://www.theguardian.com/culture/2013/nov/04/youtube-music-awards-chaotic-debut|url=https://www.theguardian.com/culture/2013/nov/04/youtube-music-awards-chaotic-debut|title=YouTube music awards make chaotic and messy debut|first=Amanda|last=Holpuch|work=The Guardian|date=November 4, 2013|archive-date=March 11, 2014}}</ref>

In February 2013, Girls' Generation embarked on the [[Girls & Peace: 2nd Japan Tour]], which started in [[Kobe]] on February 9.<ref>{{cite web|url=http://natalie.mu/music/news/76597|title=少女時代「Oh!」日本版ビジュアル公開＆アリーナツアー|trans-title=Girls' Generation's music video 'Oh!' for visual public and arena tour|date=September 15, 2012|access-date=December 3, 2012|publisher=[[Natalie (website)|Natalie]]|language=ja|archive-date=November 28, 2012|archive-url=https://web.archive.org/web/20121128091633/http://natalie.mu/music/news/76597|url-status=live}}</ref> The accompanying DVD was released in September 2013 and topped the Oricon DVD Chart.<ref>{{cite news|title=【オリコン】少女時代、3作目のDVD総合首位 海外女性歴代1位タイ |trans-title=Girls' Generation's third DVD top the chart|url=http://www.oricon.co.jp/news/music/2028995/full/|date=September 25, 2013|archive-url=https://web.archive.org/web/20131016061126/http://www.oricon.co.jp/news/music/2028995/full|archive-date=October 16, 2013|publisher=Oricon|language=ja}}</ref> The group's first world tour, [[Girls' Generation World Tour Girls & Peace]], spanned from June 2013 to February 2014 and consisted of ten concerts in seven Asian countries.<ref name="chosunsports">{{cite web|url=http://sports.chosun.com/news/ntype.htm?id=201304270100212130016566&servicedate=20130426|script-title=ko:소녀시대, 드디어 월드투어 나선다. 6월 8, 9일에는 서울서 2년 만에 단독 콘서 트|trans-title=Girls' Generation to hold concerts in Seoul on June 8 and 9, the first in two years|work=[[The Chosun Ilbo]]|date=April 26, 2013|access-date=April 26, 2013|language=ko|archive-date=May 31, 2013|archive-url=https://web.archive.org/web/20130531203911/http://sports.chosun.com/news/ntype.htm?id=201304270100212130016566&servicedate=20130426|url-status=live}}</ref><ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20130605000793|title=Girls' Generation to embark on first world tour|first=Julie|last=Jackson|publisher=[[The Korea Herald]]|date=June 5, 2013|access-date=May 14, 2015|archive-date=May 18, 2015|archive-url=https://web.archive.org/web/20150518081544/http://www.koreaherald.com/view.php?ud=20130605000793|url-status=live}}</ref> Girls' Generation released a [[remix album]] titled ''[[Best Selection Non Stop Mix]]'' in March,<ref>{{cite web |url=http://www.universal-music.co.jp/girlsgeneration/news/2013/02/05b/ |publisher=Universal Music Japan |language=ja |script-title=ja:少女時代 初のオフィシャルMIX CD発売決定 |trans-title=Girls' Generation First Mix CD Released |access-date=February 13, 2013 |date=February 5, 2013 |archive-date=April 10, 2013 |archive-url=https://web.archive.org/web/20130410020748/http://www.universal-music.co.jp/girlsgeneration/news/2013/02/05b/ |url-status=live }}</ref> and a [[live album]] titled ''[[2011 Girls' Generation Tour (album)|2011 Girls' Generation Tour]]'' in April 2013.<ref>{{cite web|url=http://news.chosun.com/site/data/html_dir/2013/04/05/2013040501003.html|work=[[The Chosun Ilbo]]|script-title=ko:소녀시대, 콘서트 실황 담은 라이브 앨범 11일 발매|trans-title=Girls' Generation's live concert album to reveal in 11 days|date=April 5, 2013|access-date=January 27, 2015|language=ko|archive-date=January 30, 2015|archive-url=https://web.archive.org/web/20150130053023/http://news.chosun.com/site/data/html_dir/2013/04/05/2013040501003.html|url-status=live}}</ref> The former charted at number six on the Oricon Albums Chart,<ref name="Oricon"/> while the latter peaked at number one on the Gaon Album Chart.<ref>{{cite web|archive-url=https://web.archive.org/web/20150325031210/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2011&termGbn=week|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2011&termGbn=week|title=Gaon Album Chart: Week 2, 2011|language=ko|publisher=Gaon Album Chart|archive-date=March 25, 2015}}</ref> Girls' Generation's third Japanese studio album, ''[[Love & Peace (Girls' Generation album)|Love & Peace]]'', was released in December 2013.<ref>{{cite web | url=http://www.universal-music.co.jp/girlsgeneration/news/2013/11/21/ | title=少女時代 待望の3rdアルバムのタイトル・トラックリストが遂に解禁 | trans-title=Girls' Generation's 3rd studio album to be released | publisher=Universal Music Japan | language=ja | date=November 21, 2013 | access-date=November 21, 2013 | archive-date=November 25, 2013 | archive-url=https://web.archive.org/web/20131125182258/http://www.universal-music.co.jp/girlsgeneration/news/2013/11/21 | url-status=live }}</ref> The album debuted at number one on the Oricon Albums Chart and was certified gold by the RIAJ.<ref>{{cite web|archive-url=https://web.archive.org/web/20131223141414/http://www.oricon.co.jp/rank/ja/w/2013-12-23/|url=http://www.oricon.co.jp/rank/ja/w/2013-12-23/|title=2013年12月09日〜2013年12月15日のCDアルバム週間ランキング|trans-title=Weekly CD Chart: Week of December 9–15, 2013|language=ja|publisher=Oricon|archive-date=December 23, 2013}}</ref><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201312.html|title=December 2013 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20140116122828/http://www.riaj.or.jp/data/others/gold/201312.html|archive-date=January 16, 2014}}</ref> The album spawned two singles: "[[Love & Girls]]" and "[[Galaxy Supernova]]", charting at numbers four and three on the Oricon Singles Chart, respectively.<ref name="Oricon"/>
[[File:KOCIS Korea Mnet Girls Generation 14 (12986855965).jpg|thumb|left|Girls' Generation promoting "[[Mr.Mr. (song)|Mr.Mr]]" on ''[[M Countdown]]'']]

Girls' Generation's fourth Korean EP, ''[[Mr.Mr. (EP)|Mr.Mr]]'', released in February 2014,<ref>{{cite news|url=http://www.globalpost.com/dispatch/news/yonhap-news-agency/140224/girls-generation-unveils-new-album-itunes |title=Girls' Generation unveils new album on iTunes |date=February 24, 2014 |publisher=[[Yonhap News Agency]] |via=[[GlobalPost]] |archive-url=https://web.archive.org/web/20160305011140/http://www.globalpost.com/dispatch/news/yonhap-news-agency/140224/girls-generation-unveils-new-album-itunes |archive-date=March 5, 2016 |url-status=dead}}</ref> reached number one in South Korea.<ref>{{cite web|archive-url=https://web.archive.org/web/20150206163649/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=10&hitYear=2014&termGbn=week|url=http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=10&hitYear=2014&termGbn=week|title=Gaon Album Chart: Week 10 of 2014|publisher=Gaon Album Chart. Gaon Music Chart|language=ko|archive-date=February 6, 2015}}</ref> With sales of over 163,000 copies, the EP was the 5th highest-album of the year in South Korea.<ref name=g2014>{{cite web|archive-url=https://web.archive.org/web/20150114120032/http://gaonchart.co.kr/chart/album.php?f_chart_kind_cd=T&nationGbn=&f_month=3&f_year=2014&f_type=year|url=http://gaonchart.co.kr/chart/album.php?f_chart_kind_cd=T&nationGbn=&f_month=3&f_year=2014&f_type=year|title=Gaon Album Chart: 2014 (Year-End)|language=ko|publisher=Gaon Album Chart. Gaon Music Chart|archive-date=January 14, 2015}}</ref> In the United States, the EP debuted at number 110 on the [[Billboard 200|''Billboard'' 200]] with first-week sales of 3,000 copies.<ref name=top200>{{cite news|last=Benjamin|first=Jeff|title=Girls' Generation Hits the Billboard 200|url=https://www.billboard.com/articles/columns/k-town/5923210/girls-generation-hits-the-billboard-200|access-date=March 6, 2014|newspaper=[[Billboard (magazine)|Billboard]]|date=March 5, 2014|archive-date=May 17, 2019|archive-url=https://web.archive.org/web/20190517185038/https://www.billboard.com/articles/columns/k-town/5923210/girls-generation-hits-the-billboard-200|url-status=live}}</ref> The [[Mr.Mr. (song)|title track]] was a number-one single on the Gaon Digital Chart and sold over 900,000 units.<ref>{{cite web|archive-url=https://web.archive.org/web/20140724165213/http://gaonchart.co.kr/chart/digital.php?f_chart_kind_cd=T&f_week=10&f_year=2014&f_type=week|url=http://gaonchart.co.kr/chart/digital.php?f_chart_kind_cd=T&f_week=10&f_year=2014&f_type=week|title=Gaon Digital Chart: Week 10, 2014|publisher=Gaon Digital Chart. Gaon Music Chart|language=ko|archive-date=July 24, 2014}}</ref><ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2014&hitYear=2014&termGbn=year |archive-url=https://web.archive.org/web/20161003185810/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2014&hitYear=2014&termGbn=year |title=Gaon Download Chart: 2014 |publisher=Gaon Download Chart. Gaon Music Chart |language=ko |archive-date=October 3, 2016 |url-status=dead  }}</ref> In July 2014, the group released their first Japanese [[greatest hits album]], ''[[The Best (Girls' Generation album)|The Best]]'', which is composed of the group's previous singles and four new tracks. It topped the Oricon Albums Chart for two consecutive weeks and has sold over 175,000 copies in Japan.<ref name=3albums>{{cite web|url=https://www.koreatimes.co.kr/www/news/culture/2014/08/517_162354.html|title=Girls' Generation tops Japanese chart for second week|work=[[The Korea Times]]|date=August 5, 2014|access-date=December 30, 2014|archive-date=December 31, 2014|archive-url=https://web.archive.org/web/20141231030209/http://www.koreatimes.co.kr/www/news/culture/2014/08/517_162354.html|url-status=live}}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20141220041816/http://www.oricon.co.jp/special/47530/4/|url=http://www.oricon.co.jp/special/47530/4/|script-title=ja:2014年 年間音楽＆映像ランキング発表|trans-title=2014 Year-End Album Chart|publisher=Oricon|language=ja|archive-date=December 20, 2014}}</ref> With ''The Best'' reaching number one in Japan, Girls' Generation became the first non-Japanese female group in Asia to have three number-one albums in the country.<ref>{{cite web|url=http://www.kpopherald.com/view.php?ud=20140805000931_2|title=Girls' Generation rewrites history of Oricon chart|work=[[The Korea Herald]]|date=August 5, 2014|access-date=January 1, 2015|archive-date=January 1, 2015|archive-url=https://web.archive.org/web/20150101105631/http://www.kpopherald.com/view.php?ud=20140805000931_2|url-status=live}}</ref> They also completed their third concert tour in Japan, [[Girls' Generation Japan 3rd Tour 2014|Love & Peace]], within that month. The group's three Japanese concert tours attracted 550,000 spectators in total, setting the record for a K-pop girl group.<ref name="3rd_Japan_Tour">{{cite news|title=SNSD draws 200,000 fans to 3rd Japan concert tour|url=http://www.koreaherald.com/view.php?ud=20140714000903|access-date=July 22, 2014|work=[[The Korea Herald]]|date=July 14, 2014|archive-date=July 21, 2014|archive-url=https://web.archive.org/web/20140721214734/http://www.koreaherald.com/view.php?ud=20140714000903|url-status=live}}</ref>

On September 30, 2014, member Jessica announced that she had been dismissed from the group. SM Entertainment confirmed her departure, stating Jessica was no longer a member of Girls' Generation due to conflicts between her and the group's schedules. Girls' Generation continued to promote as an eight-member group thereafter.<ref>{{cite web|url=https://blogs.wsj.com/korearealtime/2014/09/30/k-pop-earthquake-girls-generation-member-kicked-out/|title=K-Pop Earthquake: Girls' Generation Member Jessica Jung Ousted|work=[[The Wall Street Journal]]|access-date=September 30, 2014|date=September 30, 2014|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051620/https://www.wsj.com/articles/BL-KRTB-6676|url-status=live}}</ref> During an event held in the same day in [[Shenzhen]], the members were visibly emotional. The next day, the group's leader [[Taeyeon]] apologised to their fans, saying "From the start, we've only wanted to protect Girls' Generation{{nbsp}}... Please believe in us one more time."<ref>{{cite news |last1=Ng |first1=Gwendolyn |title=Girls' Generation reeling from Jessica's sudden ousting from the group |url=https://www.straitstimes.com/lifestyle/entertainment/girls-generation-reeling-from-jessicas-sudden-ousting-from-the-group |access-date=June 24, 2021 |work=[[The Straits Times]] |date=October 2, 2014 |archive-date=October 5, 2021 |archive-url=https://web.archive.org/web/20211005161903/https://www.straitstimes.com/lifestyle/entertainment/girls-generation-reeling-from-jessicas-sudden-ousting-from-the-group |url-status=live }}</ref>

The remaining eight members proceeded with the group's activities, holding [[Girls' Generation "The Best Live" at Tokyo Dome|The Best Live]] concert at [[Tokyo Dome]] on December 9, 2014. The concert was a sellout and attracted 50,000 spectators.<ref>{{cite web|url=http://news.kbs.co.kr/news/view.do?ncd=2982183|script-title=ko:소녀시대, 도쿄 첫 단독 공연 '매진'|trans-title=Girls' Generation's first solo concert sold out|publisher=[[Korean Broadcasting System]]|date=December 11, 2014|access-date=December 11, 2014|language=ko|archive-date=December 8, 2015|archive-url=https://web.archive.org/web/20151208172429/http://news.kbs.co.kr/news/view.do?ncd=2982183|url-status=live}}</ref> The recorded show was released as a DVD in April 2015, which topped both Oricon's DVD and Blu-ray charts simultaneously.<ref>{{cite news|url=http://www.oricon.co.jp/news/2051279/|title=【オリコン】少女時代、東京ドーム公演DVD&BD1位 海外歌手歴代トップに|trans-title=Girls' Generation's DVD top both Oricon DVD and Blu-ray charts|language=ja|date=April 8, 2015|access-date=May 30, 2015|publisher=Oricon|archive-date=April 18, 2015|archive-url=https://web.archive.org/web/20150418184608/http://www.oricon.co.jp/news/2051279/|url-status=live}}</ref>

===2015–2021: ''Lion Heart'', ''Holiday Night'', and hiatus===
[[File:Girls' Generation at DMC Festival 2015 MBC Radio DJ Concert 02.jpg|thumb|Girls' Generation performing at the DMC Festival in 2015]]
Girls' Generation's first release as an eight-member group was "[[Catch Me If You Can (Girls' Generation song)|Catch Me If You Can]]", released in March 2015.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/6509501/girls-generation-8-members-new-music-jessica-jung|title=Girls' Generation Announce First New Music Without Jessica Jung|first=Jeff|last=Benjamin|magazine=Billboard|date=March 23, 2015|access-date=April 30, 2015|archive-date=April 15, 2015|archive-url=https://web.archive.org/web/20150415182702/http://www.billboard.com/articles/columns/k-town/6509501/girls-generation-8-members-new-music-jessica-jung|url-status=live}}</ref> It was recorded in both Korean and Japanese; the Korean version was released worldwide on April 10,<ref>{{cite web|url=http://www.hanteo.com/search/nalbum_info2.asp?mcode=045400753 |archive-url=https://archive.today/20150418145824/http://www.hanteo.com/search/nalbum_info2.asp?mcode=045400753 |url-status=dead |archive-date=April 18, 2015 |title=South Korean release: 소녀시대 – Catch Me If You Can |publisher=Hanteo |language=ko |access-date=April 18, 2015}}</ref> while the Japanese version was released on April 22, 2015.<ref>{{cite web|url=http://www.universal-music.co.jp/girlsgeneration/products/upjh-20001/|title=Girls' Generation Discography – Catch Me If You Can|language=ja|publisher=Universal Music Japan|access-date=April 19, 2015|archive-date=April 18, 2015|archive-url=https://web.archive.org/web/20150418010551/http://www.universal-music.co.jp/girlsgeneration/products/upjh-20001|url-status=live}}</ref> It peaked at number 19 in South Korea<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=17&hitYear=2015&termGbn=week |archive-url=https://web.archive.org/web/20160304125418/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=17&hitYear=2015&termGbn=week |title=South Korean Gaon Chart: Singles – The 17th Week of 2015 |publisher=Gaon Digital Chart |language=ko |archive-date=March 4, 2016 |url-status=dead}}</ref> and number eight in Japan.<ref name="Oricon"/>

The group's first album as an eight-member group, their fifth Korean studio album ''[[Lion Heart (album)|Lion Heart]]'', was released on August 19, 2015.<ref>{{cite web|url=http://girlsgeneration.smtown.com/Discography/?albumID=10193 |title=Girls' Generation Discography: Lion Heart |publisher=S.M. Entertainment |language=ko |archive-url=https://web.archive.org/web/20160424111457/http://girlsgeneration.smtown.com/Discography/?albumID=10193 |archive-date=April 24, 2016 |url-status=dead}}</ref> The album reached number one in South Korea,<ref>{{cite web| archive-url=https://web.archive.org/web/20150827134421/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T| url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T| title=Album Chart: Week of August 16, 2015| publisher=Gaon Album Chart| language=ko| archive-date=August 27, 2015}}</ref> and at number 11 in Japan.<ref>{{cite web| archive-url=https://web.archive.org/web/20150826071412/http://www.oricon.co.jp/rank/ja/w/2015-08-31/p/2/| url=http://www.oricon.co.jp/rank/ja/w/2015-08-31/p/2/| title=Oricon Albums Chart: August 31, 2015| publisher=Oricon| language=ja| archive-date=August 26, 2015}}</ref> The album sold over 145,000 copies in 2015.<ref name=g2015>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year |archive-url=https://web.archive.org/web/20161115075127/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year |title=Album Chart: 2015 (Year-End) |publisher=Gaon Album Chart |language=ko |archive-date=November 15, 2016 |url-status=dead}}</ref> It produced three singles; the lead single "[[Party (Girls' Generation song)|Party]]" reached number one on the Gaon Digital Chart,<ref>{{cite web| archive-url=https://web.archive.org/web/20150716020611/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020| url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020| title=Download Chart: Week of July 5, 2015| language=ko| publisher=Gaon Download Chart| archive-date=July 16, 2015}}</ref> and number ten on the Japan Hot 100.<ref>{{cite magazine| url=http://www.billboard-japan.com/charts/detail?a=hot100&year=2015&month=07&day=27| title=Japan Hot 100: 2015.07.27| magazine=Billboard| language=ja| access-date=July 28, 2015| archive-date=March 3, 2016| archive-url=https://web.archive.org/web/20160303180539/http://www.billboard-japan.com/charts/detail?a=hot100&year=2015&month=07&day=27| url-status=live}}</ref> Following the release of "Party", Girls' Generation appeared on the [[Billboard Social 50|''Billboard'' Social 50]] at number 44 on August 1, 2015.<ref>{{cite magazine| archive-url=https://web.archive.org/web/20150724083905/http://www.billboard.com/charts/social-50| url=https://www.billboard.com/charts/social-50| title=Social 50: August 1, 2015| magazine=Billboard| date=January 2, 2013| archive-date=July 24, 2015}}</ref> The following week, the group's position on the chart rose to number 22.<ref>{{cite magazine| url=https://www.billboard.com/charts/social-50| title=Social 50: August 8, 2015| magazine=Billboard| date=January 2, 2013| archive-date=July 31, 2015| archive-url=https://web.archive.org/web/20150731105104/http://www.billboard.com/charts/social-50| author1=Devops}}</ref> The follow-up singles "[[Lion Heart (song)|Lion Heart]]" and "[[You Think (Girls' Generation song)|You Think]]" were made available in conjunction with the release of the album. They charted at numbers four and 30 on the Gaon Digital Chart, respectively.<ref>{{cite web| url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=35&hitYear=2015&termGbn=week|title=Gaon Digital Chart: August 16–22, 2015| archive-url=https://web.archive.org/web/20160304205528/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=35&hitYear=2015&termGbn=week| archive-date=March 4, 2016| language=ko}}</ref>

To promote the album, the group starred in a South Korean reality television program titled ''Channel Girls' Generation''.<ref>{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201507201339589986612_2|title=SNSD members to produce their own shows|date=July 20, 2015|author=Ko Ji-seon|work=[[The Korea Herald]]|access-date=April 5, 2016|archive-date=March 26, 2016|archive-url=https://web.archive.org/web/20160326000903/http://kpopherald.koreaherald.com/view.php?ud=201507201339589986612_2|url-status=live}}</ref> They embarked on [[Girls' Generation's Phantasia]], a concert tour which started on November 21, 2015, in Seoul. With this achievement, Girls' Generation became the first South Korean girl group to hold a fourth concert tour.<ref>{{cite news|title=Girls Generation Marked as 1st S.K Girl Group Holding 4th Concert|url=http://english.cri.cn/12394/2015/11/23/4001s905346.htm|access-date=December 16, 2015|publisher=China Radio International|date=November 23, 2015|archive-date=December 22, 2015|archive-url=https://web.archive.org/web/20151222144119/http://english.cri.cn/12394/2015/11/23/4001s905346.htm|url-status=dead}}</ref> The group also concurrently embarked on their 4th Japan Tour, which commenced on December 12, 2015, at Nagoya.<ref>{{cite news|url=http://star.mt.co.kr/view/stview.php?no=2015121309485749936&type=1&outlink=1|title=Girls' Generation Embark on '4th Japan Tour'|publisher=[[Star News (South Korea)|Star News]]|date=December 13, 2015|access-date=March 25, 2016|language=ko|archive-date=April 10, 2016|archive-url=https://web.archive.org/web/20160410005045/http://star.mt.co.kr/view/stview.php?no=2015121309485749936&type=1&outlink=1|url-status=live}}</ref> The Gaon Music Chart announced that Girls' Generation was the most successful girl group of South Korea in 2015.<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/culture/2015/12/201_193850.html|title=Girls' Generation gets 'A+' for their work|date=December 23, 2015|work=[[The Korea Times]]|access-date=May 17, 2016|archive-date=January 25, 2016|archive-url=https://web.archive.org/web/20160125141639/http://www.koreatimes.co.kr/www/news/culture/2015/12/201_193850.html|url-status=live}}</ref> In August 2016, to commemorate the group's ninth anniversary, S.M. Entertainment released a single titled "Sailing (0805)". The lyrics were written by member Sooyoung, highlighting the relationship between the group and their fans.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7461795/girls-generation-9th-anniversary-sailing|title=Girls' Generation Celebrates 9th Anniversary With 'Sailing'|magazine=Billboard|first=Tamar|last=Herman|date=August 5, 2016|access-date=August 5, 2016|archive-date=August 6, 2016|archive-url=https://web.archive.org/web/20160806021900/http://www.billboard.com/articles/columns/k-town/7461795/girls-generation-9th-anniversary-sailing|url-status=live}}</ref>
[[File:Girls' Generation performing at MBC 2017 DMZ Peace Concert 03.png|thumb|Girls' Generation performing at the 2017 DMC Peace Concert |left]]
In July 2017, Girls' Generation announced the release of their sixth Korean-language studio album to commemorate the group's tenth anniversary.<ref name="holidaynightannouncement">{{cite news|title=Girls' Generation celebrates 10-year anniversary with new album|url=http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|website=[[The Korea Herald]]|author=Yoon Min-sik|date=July 4, 2017|access-date=July 4, 2017|archive-date=July 11, 2017|archive-url=https://web.archive.org/web/20170711151956/http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|url-status=live}}</ref> The album, titled ''[[Holiday Night]]'', was released on August 7, 2017.<ref>{{cite news|url=http://english.yonhapnews.co.kr/news/2017/07/27/0200000000AEN20170727003900315.html|title=Girls' Generation to release sixth full-length album next month|website=[[Yonhap News Agency]] |date=July 27, 2017|access-date=July 27, 2017|archive-date=July 28, 2017|archive-url=https://web.archive.org/web/20170728141924/http://english.yonhapnews.co.kr/news/2017/07/27/0200000000AEN20170727003900315.html|url-status=live}}</ref> It debuted atop the ''Billboard'' World Albums chart,<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7905097/girls-generation-holilday-night-third-no-1-world-albums-chart|title=Girls' Generation Score Third No. 1 on World Albums With 'Holiday Night'|first=Jeff|last=Benjamin|magazine=Billboard|date=August 15, 2017|access-date=October 12, 2017|archive-date=December 4, 2017|archive-url=https://web.archive.org/web/20171204115428/https://www.billboard.com/articles/columns/k-town/7905097/girls-generation-holilday-night-third-no-1-world-albums-chart|url-status=live}}</ref> and peaked at number two on the Gaon Album Chart.<ref>{{cite web|title=Gaon Album Chart – Week 32, 2017|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=32&hitYear=2017&termGbn=week|website=[[Gaon Music Chart|Gaon Chart]]|language=ko|access-date=August 17, 2017|archive-date=August 17, 2017|archive-url=https://web.archive.org/web/20170817063057/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=32&hitYear=2017&termGbn=week|url-status=live}}</ref> The album surpassed ''The Boys'' as Girls' Generation's fastest-selling Korean-language album in the first week,<ref>{{cite news|url=http://www.sportsworldi.com/common/view.jsp?newsId=20170816000409|script-title=ko:소녀시대, 아직 은퇴는 이르다|website=Sports World|language=ko|author=Lee Moon-won|date=August 16, 2017|access-date=August 16, 2017|archive-date=August 16, 2017|archive-url=https://web.archive.org/web/20170816150144/http://www.sportsworldi.com/common/view.jsp?newsId=20170816000409|url-status=dead}}</ref> and sold over 167,000 copies by the end of 2017.<ref name=g2017>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2017&hitYear=2017&termGbn=year|title=Album Chart: 2017|publisher=Gaon Album Chart |language=ko|archive-url=https://web.archive.org/web/20180112020920/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2017&hitYear=2017&termGbn=year|archive-date=January 12, 2018|access-date=January 12, 2018}}</ref>

In October 2017, Tiffany, Sooyoung, and Seohyun left SM Entertainment on the condition that the group remains together.<ref>{{Cite news|url=http://www.koreaherald.com/view.php?ud=20171010000173|title=Girls' Generation's Tiffany, Sooyoung and Seohyun to leave S.M. Entertainment: sources|date=October 10, 2017|work=[[Yonhap News Agency]]|access-date=October 10, 2017|archive-date=August 16, 2018|archive-url=https://web.archive.org/web/20180816162653/http://www.koreaherald.com/view.php?ud=20171010000173|url-status=live}}</ref> With the group on an extended hiatus, all members primarily focused on their solo careers.<ref>{{cite web |last1=Devoe |first1=Noelle |title=Girls' Generation's Reaction To Tiffany Young's Solo Album Highlights Their Tight Bond |url=https://www.elitedaily.com/p/girls-generations-reaction-to-tiffany-youngs-solo-album-highlights-their-tight-bond-exclusive-17032554 |website=Elite Daily |date=April 12, 2019 |access-date=May 22, 2019 |language=en |archive-date=May 29, 2019 |archive-url=https://web.archive.org/web/20190529020636/https://www.elitedaily.com/p/girls-generations-reaction-to-tiffany-youngs-solo-album-highlights-their-tight-bond-exclusive-17032554 |url-status=live }}</ref><ref>{{cite web |url=https://www.scmp.com/magazines/style/people-events/article/3021151/girls-generations-hyoyeon-her-new-career-dj-and |title=Girls' Generation's Hyoyeon on her new career as a DJ and collaborating with 3LAU and Ummet Ozcan |last=Parkes |first=Douglas |date=August 2, 2019 |website=[[South China Morning Post]] |access-date=August 2, 2019 |archive-date=August 2, 2019 |archive-url=https://web.archive.org/web/20190802142339/https://www.scmp.com/magazines/style/people-events/article/3021151/girls-generations-hyoyeon-her-new-career-dj-and |url-status=live }}</ref><ref>{{cite web|url=https://entertain.naver.com/now/read?oid=009&aid=0004651403&viewType=pc|archive-url=https://web.archive.org/web/20201224214050/https://entertain.naver.com/now/read?oid=009&aid=0004651403&viewType=pc|script-title=ko:소녀시대 윤아·태연·유리·써니·효연, SM과 재계약[공식]|website=[[Naver TV]]|language=ko|date=September 8, 2020|archive-date=December 24, 2020|access-date=December 24, 2020}}</ref> Girls' Generation reunited in September 2021 with an appearance on variety show ''[[You Quiz on the Block]]'', which marked their first group activity in four years.<ref>{{Cite web |last=Chin |first=Carmen |date=August 26, 2021 |title=Girls' Generation tease reunion on upcoming episode of "You Quiz On The Block" |url=https://www.nme.com/en_asia/news/music/girls-generation-reunion-preview-upcoming-you-quiz-on-the-block-3029619 |access-date=July 10, 2022 |website=[[NME]] |archive-date=September 21, 2021 |archive-url=https://web.archive.org/web/20210921135521/https://www.nme.com/en_asia/news/music/girls-generation-reunion-preview-upcoming-you-quiz-on-the-block-3029619 |url-status=live }}</ref>

===2022–present: 15th anniversary reunion, and ''Forever 1''===

In May 2022, SM Entertainment announced that Girls' Generation would have a full-group comeback for their fifteenth anniversary, ending their five-year hiatus.<ref>{{cite web |title='15주년' 소녀시대 5년만 완전체 컴백 확정..8월 새 앨범[공식] |trans-title='15th Anniversary' Girls' Generation confirmed comeback as a full group after 5 years... New album in August [Official] |url=https://entertain.naver.com/now/read?oid=108&aid=0003054357 |website=[[Star News (South Korea)|Star News]] |via=[[Naver]] |access-date=17 May 2022 |language=ko |date=17 May 2022 |archive-date=July 7, 2022 |archive-url=https://web.archive.org/web/20220707202437/https://entertain.naver.com/now/read?oid=108&aid=0003054357 |url-status=live }}</ref><ref>{{cite web |last1=Park |first1=Jun-hee |title=Girls' Generation to make full-group comeback in August after five years |url=http://www.koreaherald.com/view.php?ud=20220517000703 |website=[[The Korea Herald]] |access-date=17 May 2022 |language=en |date=17 May 2022 |archive-date=June 19, 2022 |archive-url=https://web.archive.org/web/20220619153329/http://www.koreaherald.com/view.php?ud=20220517000703 |url-status=live }}</ref> To commence the anniversary promotion, the group took part in an 8-episode reality show, ''Soshi TamTam'', which began airing on [[JTBC]] in July.<ref>{{Cite web |last=Lee |first=Jian |date=July 6, 2022 |title=First episode of Girls' Generation's "Soshi Tam Tam" airs on JTBC |url=https://koreajoongangdaily.joins.com/2022/07/06/entertainment/kpop/Korea-Kpop-Girls-Generation/20220706113632668.html |access-date=July 10, 2022 |website=[[Korea JoongAng Daily]] |archive-date=July 6, 2022 |archive-url=https://web.archive.org/web/20220706054055/https://koreajoongangdaily.joins.com/2022/07/06/entertainment/kpop/Korea-Kpop-Girls-Generation/20220706113632668.html |url-status=live }}</ref> Their seventh Korean-language studio album, ''[[Forever 1]]'', was released in August 2022, peaking at number two on the [[Circle Chart]].<ref>{{cite web |url=https://pitchfork.com/news/girls-generation-announce-release-date-for-new-album-forever-1/ |title=Girls' Generation Announce Release Date for New Album ''Forever 1'' |work=Pitchfork |date=July 25, 2022 |access-date=July 27, 2022 |author=Strauss, Matthew |archive-date=July 25, 2022 |archive-url=https://web.archive.org/web/20220725183100/https://pitchfork.com/news/girls-generation-announce-release-date-for-new-album-forever-1/ |url-status=live }}</ref><ref name="circle">{{Cite web|title=Circle Album Chart – Week 33 of 2022|url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&serviceGbn=&targetTime=33&hitYear=2022&termGbn=week|website=Circle Music Chart|language=ko|date=August 7–13, 2022|access-date=August 18, 2022|archive-date=August 26, 2022|archive-url=https://web.archive.org/web/20220826083542/https://circlechart.kr/page_chart/album.circle?nationGbn=T&serviceGbn=&targetTime=33&hitYear=2022&termGbn=week|url-status=live}}</ref> The group performed at the [[SM Town Live 2022: SMCU Express|SM Town Live 2022]] concert during the same month,<ref>{{Cite web |last=Suacillo |first=Angela Patricia |date=July 13, 2022 |title=Girls Generation to perform live at SMTown Live concert |url=https://www.nme.com/news/music/girls-generation-to-perform-live-at-smtown-live-concert-3268142 |access-date=July 14, 2022 |website=[[NME]] |archive-date=July 14, 2022 |archive-url=https://web.archive.org/web/20220714071940/https://www.nme.com/news/music/girls-generation-to-perform-live-at-smtown-live-concert-3268142 |url-status=live }}</ref> and also held a sold-out special event "Long Lasting Love" in September 2022.<ref>{{cite web|url=https://entertain.naver.com/read?oid=609&aid=0000624446|last=Park|first=Ah-reum|script-title=ko:소녀시대 "빠른 시일 내 다시 모일 것 약속" 15주년 활동 마무리|trans-title=Girls' Generation "Promise to get back together soon" 15th anniversary activities end|publisher=Newsen|via=[[Naver]]|date=September 4, 2022|access-date=September 7, 2022|language=ko|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101045551/https://entertain.naver.com/read?oid=609&aid=0000624446|url-status=live}}</ref>

In August 2023, Sunny left SM Entertainment after her exclusive contract with the company ended.<ref>{{Cite web |title=SM "써니와 전속계약 종료, 새로운 길 응원" [공식입장]|trans-title=SM: "Sunny's contract has ended; we support her future endeavors" [Official Statement]|url=https://n.news.naver.com/entertain/article/311/0001625242 |access-date=2023-08-08 |website=[[Naver News]] |language=ko |archive-date=August 8, 2023 |archive-url=https://web.archive.org/web/20230808004316/https://n.news.naver.com/entertain/article/311/0001625242 |url-status=live }}</ref>

Girls' Generation recorded the cover of [[The Grace (group)|The Grace]]'s 2006 single "[[My Everything (The Grace song)|My Everything]]", which was included on SM Town's album ''[[2025 SM Town: The Culture, the Future]]'', released on February 14, 2025.<ref>{{cite news |last1=Seo |first1=Byung-gi |title=SM, 창립 30주년 단체앨범 발매…음악 레거시를 색다르게 만나보는 17곡 수록 |trans-title=SM releases a 30th-anniversary group album featuring 17 tracks that offer a fresh take on its musical legacy |url=https://biz.heraldcorp.com/article/10420898 |access-date=February 16, 2025 |work=[[Herald Business]] |date=February 15, 2025 |language=ko}}</ref>

== Subgroup and solo endeavors ==
{{see also|Girls' Generation-TTS|Oh!GG}}

In April 2012, SM Entertainment formed a subgroup of Girls' Generation named [[Girls' Generation-TTS|TTS]] (or TaeTiSeo), composed of three members: Taeyeon, Tiffany, and Seohyun.<ref>{{cite web|url=http://mwave.interest.me/en/kpop-news/article/6382/taetiseo-twinkles-in-live-wide-entertainment-news-broadcast|title=Taetiseo Twinkles in Live "Wide Entertainment News" Broadcast|first=Erika|last=Kim|publisher=CJ E&M|date=May 8, 2012|access-date=April 7, 2016|archive-url=https://web.archive.org/web/20170522030235/http://mwave.interest.me/en/kpop-news/article/6382/taetiseo-twinkles-in-live-wide-entertainment-news-broadcast|archive-date=May 22, 2017|url-status=dead}}</ref> TTS has released three extended plays: ''[[Twinkle (EP)|Twinkle]]'' (May 2012),<ref>{{cite web|url=http://english.chosun.com/site/data/html_dir/2012/05/01/2012050100720.html|title=Taetiseo's "Twinkle" Soars Up Charts as Girls' Generation Branches Out|work=[[The Chosun Ilbo]]|date=May 1, 2012|access-date=April 30, 2015|archive-date=March 4, 2015|archive-url=https://web.archive.org/web/20150304100751/http://english.chosun.com/site/data/html_dir/2012/05/01/2012050100720.html|url-status=live}}</ref> ''[[Holler (EP)|Holler]]'' (September 2014),<ref>{{cite web|url=https://music.apple.com/us/album/holler-the-2nd-mini-album-ep/919008422|title=Holler – EP by Girls' Generation-TTS|date=September 16, 2014|publisher=iTunes Store US. Apple Inc|access-date=April 30, 2015|archive-date=July 7, 2015|archive-url=https://web.archive.org/web/20150707072229/https://itunes.apple.com/us/album/holler-the-2nd-mini-album-ep/id919008422|url-status=live}}</ref> and ''[[Dear Santa (EP)|Dear Santa]]'' (December 2015).<ref>{{cite web| url=https://music.apple.com/us/album/dear-santa-x-mas-special-ep/1064320554| title=Dear Santa – X-Mas Special – EP by Girls' Generation-TTS| date=December 4, 2015| publisher=iTunes Store US. Apple Inc| access-date=April 7, 2016| archive-date=March 18, 2016| archive-url=https://web.archive.org/web/20160318121634/https://itunes.apple.com/us/album/dear-santa-x-mas-special-ep/id1064320554| url-status=live}}</ref> In August 2018, SM Entertainment formed the second subgroup of Girls' Generation named [[Oh!GG|Girls' Generation-Oh!GG]], composed of five members: Sunny, Taeyeon, Yoona, Yuri and Hyoyeon. They released their debut single album, ''Lil' Touch'', on September 5.<ref>{{cite news|url=https://www.billboard.com/articles/columns/k-town/8472209/girls-generation-ohgg-new-album-in-september|title=Girls' Generation Unit 'Oh!GG' to Release New Album in September|date=August 27, 2018|access-date=August 28, 2018|publisher=[[Billboard (magazine)|Billboard]]|author=Tamar Herman|archive-date=August 28, 2018|archive-url=https://web.archive.org/web/20180828140110/https://www.billboard.com/articles/columns/k-town/8472209/girls-generation-ohgg-new-album-in-september|url-status=live}}</ref>

Taeyeon was the first member of Girls' Generation to debut as a solo singer; her debut EP ''[[I (Taeyeon EP)|I]]'' was released in October 2015,<ref>{{cite web|url=http://www.melon.com/album/detail.htm?albumId=2643740|title=I – The 1st Mini Album|publisher=[[Melon (online music service)|Melon]]|language=ko|access-date=May 15, 2016|archive-url=https://web.archive.org/web/20171012095349/http://www.melon.com/album/detail.htm?albumId=2643740|archive-date=October 12, 2017|url-status=dead}}</ref> which peaked at number two on the Gaon Album Chart. Taeyeon's second EP, ''[[Why (Taeyeon EP)|Why]]'' (2016), peaked atop the Gaon Album Chart.<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=27&hitYear=2016&termGbn=week |archive-url=https://web.archive.org/web/20161008145243/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=27&hitYear=2016&termGbn=week |title=Gaon Album Chart: Week 27 of 2016 |publisher=Gaon Music Chart |language=ko |archive-date=October 8, 2016 |url-status=dead}}</ref> She has released three studio albums, ''[[My Voice (album)|My Voice]]'' (2017),<ref name="billboard-myvoice">{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7709090/k-pop-starlet-taeyeon-fine-new-single-first-lp|title=Taeyeon Is "Fine" With First Solo LP 'My Voice'|first=Tamar|last=Herman|magazine=Billboard|date=March 1, 2017|access-date=March 1, 2017|archive-date=March 3, 2017|archive-url=https://web.archive.org/web/20170303050316/http://www.billboard.com/articles/columns/k-town/7709090/k-pop-starlet-taeyeon-fine-new-single-first-lp|url-status=live}}</ref> ''[[Purpose (Taeyeon album)|Purpose]]'' (2019),<ref>{{cite web|url=https://gulfnews.com/entertainment/music/k-pop-corner-girls-generations-taeyeon-to-drop-second-album-1.67092774|title=K-Pop Corner: Girls Generation's Taeyeon to drop second album|work=[[Gulf News]]|last=Khouri|first=Samar|date=October 13, 2019|access-date=October 17, 2019|archive-date=October 16, 2019|archive-url=https://web.archive.org/web/20191016231506/https://gulfnews.com/entertainment/music/k-pop-corner-girls-generations-taeyeon-to-drop-second-album-1.67092774|url-status=live}}</ref> and ''[[INVU (album)|INVU]]'' (2022), and three further EPs, ''[[This Christmas: Winter Is Coming]]'' (2017),<ref>{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201712071430265433849_2|title=Taeyeon celebrates Christmas with special album|work=[[The Korea Herald]]|date=December 7, 2017|access-date=December 13, 2017|archive-date=December 13, 2017|archive-url=https://web.archive.org/web/20171213201042/http://kpopherald.koreaherald.com/view.php?ud=201712071430265433849_2|url-status=live}}</ref> ''[[Something New (EP)|Something New]]'' (2018),<ref>{{Cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201806121145328136402_2&ACE_SEARCH=1|title=Taeyeon to return with new EP on June 18|access-date=September 18, 2018|archive-date=September 18, 2018|archive-url=https://web.archive.org/web/20180918091151/http://kpopherald.koreaherald.com/view.php?ud=201806121145328136402_2&ACE_SEARCH=1|url-status=live}}</ref> and ''[[Voice (Taeyeon EP)|Voice]]'' (2019).<ref>{{Cite news|url=https://sonejapan.net/pub/news/newsdetail.php?nid=WGRsqHhRv54=|title=Taeyeon will release her first Japanese mini-album "VOICE" on June 5!|access-date=April 14, 2019|archive-date=May 18, 2019|archive-url=https://web.archive.org/web/20190518144847/https://sonejapan.net/pub/news/newsdetail.php?nid=WGRsqHhRv54=|url-status=live}}</ref> Tiffany was the second member to debut as a solo singer, releasing her debut EP ''[[I Just Wanna Dance]]'' in May 2016.<ref>{{cite web|url=https://music.apple.com/us/album/i-just-wanna-dance-1st-mini/1111017682|title=I Just Wanna Dance – The 1st Mini Album|date=May 11, 2016|publisher=iTunes Store (US)|access-date=May 15, 2016|archive-date=July 16, 2016|archive-url=https://web.archive.org/web/20160716122907/https://itunes.apple.com/us/album/i-just-wanna-dance-1st-mini/id1111017682|url-status=live}}</ref> After leaving SM Entertainment, Tiffany released her second EP, ''[[Lips on Lips (EP)|Lips on Lips]]'', in February 2019.<ref>{{cite web |url=http://www.mtv.com/news/3110524/tiffany-young-born-again-single-music-video/ |title=Tiffany Young is "Born Again" in Intimate New Pop Single |last=Bell |first=Crystal |date=January 25, 2019 |website=[[MTV]] News |access-date=January 25, 2019 |archive-date=January 25, 2019 |archive-url=https://web.archive.org/web/20190125183600/http://www.mtv.com/news/3110524/tiffany-young-born-again-single-music-video/ |url-status=dead }}</ref> Seohyun followed with her debut EP, [[Don't Say No (EP)|''Don't Say No'']], in January 2017.<ref>{{cite news|url=http://www.kpopherald.com/view.php?ud=201701121708164713543_2|title=SNSD Seohyun to drop solo album|work=[[The Korea Herald]]|author=Kim So-yeon|date=January 12, 2017|access-date=January 16, 2017|archive-date=January 17, 2017|archive-url=https://web.archive.org/web/20170117000054/http://www.kpopherald.com/view.php?ud=201701121708164713543_2|url-status=live}}</ref> Yuri and Yoona also released their debut EPs titled ''[[The First Scene]]'' (2018)<ref>{{cite news|url=https://www.upi.com/Entertainment_News/Music/2018/09/26/Girls-Generation-singer-Yuri-teases-debut-solo-EP/5511537982364/|title=Girls Generation singer Yuri teases debut solo EP|first=Annie|last=Martin|date=September 26, 2018|access-date=October 4, 2018|publisher=Upi|archive-date=September 27, 2018|archive-url=https://web.archive.org/web/20180927021424/https://www.upi.com/amp/Entertainment_News/Music/2018/09/26/Girls-Generation-singer-Yuri-teases-debut-solo-EP/5511537982364/|url-status=live}}</ref> and ''[[A Walk to Remember (EP)|A Walk to Remember]]'' (2019), respectively.<ref name="SoloWalk">{{cite web |url=https://www.eonline.com/ap/news/1043789/all-the-details-you-need-to-know-about-yoona-s-upcoming-solo-album |title=All The Details You Need to Know About Yoona's Upcoming Solo Album |last=Tan |first=Parkee |date=May 22, 2019 |website=[[E!|E! Online]] |access-date=May 23, 2019 |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523160818/https://www.eonline.com/ap/news/1043789/all-the-details-you-need-to-know-about-yoona-s-upcoming-solo-album |url-status=live }}</ref> Since 2016, Hyoyeon has also released several solo singles both under her given name and her DJ Hyo moniker.<ref>{{Cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201612021422163554732_2|title=[V Report] Hyoyeon makes solo debut with "Mystery"|work=[[The Korea Herald]]|access-date=June 16, 2017|date=December 2, 2016|archive-date=December 3, 2016|archive-url=https://web.archive.org/web/20161203173319/http://kpopherald.koreaherald.com/view.php?ud=201612021422163554732_2|url-status=live}}</ref><ref>{{Cite news|url=http://english.yonhapnews.co.kr/news/2017/06/02/0200000000AEN20170602005600315.html|title=Hyoyeon releases "Wannabe" MV|date=June 2, 2017|work=[[Yonhap News Agency]]|access-date=June 16, 2017|language=en|archive-date=August 3, 2018|archive-url=https://web.archive.org/web/20180803224012/http://english.yonhapnews.co.kr/news/2017/06/02/0200000000AEN20170602005600315.html|url-status=live}}</ref><ref>{{cite web |url=http://www.papermag.com/dj-hyo-2562629361.html |title=DJ HYO: Girl of the EDM Generation |last=Stern |first=Bradley |date=April 23, 2018 |website=[[Paper (magazine)|Paper]] |publisher=Paper Communications |access-date=January 26, 2019 |archive-date=February 7, 2019 |archive-url=https://web.archive.org/web/20190207010222/http://www.papermag.com/dj-hyo-2562629361.html |url-status=live }}</ref> In May 2022, Hyoyeon released her debut EP ''[[Deep (EP)|Deep]]''.<ref>{{Cite web|script-title=ko:효연 (HYO), 첫 미니앨범 '휩 (DEEP)' 5월 16일 공개|trans-title=Hyoyeon's first mini album "DEEP" released on May 16th|url=https://entertain.naver.com/read?oid=057&aid=0001660252|via=[[Naver]]|publisher=[[Maeil Broadcasting Network]]|language=ko|last=Ahn|first=Ha-na|date=May 2, 2022|access-date=May 2, 2022|archive-date=May 2, 2022|archive-url=https://web.archive.org/web/20220502021505/https://entertain.naver.com/read?oid=057&aid=0001660252|url-status=live}}</ref> In December 2018, Sooyoung released "Winter Breath", her first solo single since departing from SM Entertainment.<ref>{{cite web|url=http://kpopherald.koreaherald.com/view.php?ud=201812201615316551691_2&ACE_SEARCH=1|title=Sooyoung of Girls' Generation breaks hiatus from music, debuts solo|date=December 20, 2018|website=[[Kpop Herald]]|access-date=February 21, 2019|archive-date=January 23, 2019|archive-url=https://web.archive.org/web/20190123010421/http://kpopherald.koreaherald.com/view.php?ud=201812201615316551691_2&ACE_SEARCH=1|url-status=live}}</ref>

Since 2017, the members began exploring their individual careers and have branched out into various entertainment fields. The range of activities include roles in movies, dramas and plays, variety shows appearances, starting personal YouTube channels, and also continuing to release music individually. By 2020, the diversity of their projects has been declared as an ideal example of growth for a veteran girl group.<ref>{{cite web |url=https://entertain.naver.com/read?oid=052&aid=0001519179 |script-title=ko:연기·예능·유튜브...여전히 '지금은 소녀시대' |author=조현주 |date=November 27, 2020 |website=[[Naver]] |publisher=[[YTN]] Star |language=ko |access-date=December 7, 2020 |archive-date=November 29, 2020 |archive-url=https://web.archive.org/web/20201129005936/https://entertain.naver.com/read?oid=052&aid=0001519179 |url-status=live }}</ref><ref>{{cite web |url=https://entertain.v.daum.net/v/20201201120424986 |script-title=ko:태연→윤아 8人 "소녀시대 헤쳐" 예능-드라마-연극 각개약진 근황 |author=육지예 |date=December 1, 2020 |website=[[Daum (web portal)|Daum]] |publisher=Newsen |language=ko |access-date=December 7, 2020 |archive-date=December 1, 2020 |archive-url=https://web.archive.org/web/20201201032219/https://entertain.v.daum.net/v/20201201120424986 |url-status=live }}</ref> In particular, Yoona, Sooyoung, Yuri and Seohyun have received attention for their growth and diversity as actresses.<ref>{{cite web|url=https://www.newsen.com/news_view.php?uid=202012290937193610|script-title=ko:안방극장 믿고보는 지금은 '소녀시대' 서현‧윤아‧수영‧유리[스타와치]|author=이수민|date=December 29, 2020|website=Newsen|language=ko|access-date=September 22, 2022|archive-date=March 2, 2021|archive-url=https://web.archive.org/web/20210302140844/https://www.newsen.com/news_view.php?uid=202012290937193610|url-status=live}}</ref><ref>{{cite web|url=https://entertain.naver.com/read?oid=465&aid=0000005938|script-title=ko:안방도 '지금은 소녀시대'|author=신윤재|date=September 22, 2022|website=[[Naver]]|publisher=아이즈(ize)|language=ko|access-date=September 22, 2022|archive-date=September 22, 2022|archive-url=https://web.archive.org/web/20220922044231/https://entertain.naver.com/read?oid=465&aid=0000005938|url-status=live}}</ref> Moreover, Girls' Generation is also recognized for continuing to support each other despite their solo activities.<ref>{{cite web |url=http://digitalchosun.dizzo.com/site/data/html_dir/2020/10/22/2020102280265.html |script-title=ko:지금은 '열일 시대'...노래·연기·MC 등 전천후 활약 중인 '소녀시대' |author=하나영 |date=October 25, 2020 |website=[[Digital Chosun]] |publisher=[[The Chosun Ilbo]] |language=ko |access-date=December 7, 2020 |archive-date=November 1, 2020 |archive-url=https://web.archive.org/web/20201101073115/http://digitalchosun.dizzo.com/site/data/html_dir/2020/10/22/2020102280265.html |url-status=live }}</ref><ref>{{cite web |url=https://entertain.naver.com/read?oid=469&aid=0000552567 |script-title=ko:소녀시대, '앞으로도, 영원히' 빛날까 |author=정한별 |date=November 10, 2020 |website=[[Naver]] |publisher=[[Hankook Ilbo]] |language=ko |access-date=December 7, 2020 |archive-date=November 10, 2020 |archive-url=https://web.archive.org/web/20201110204110/https://entertain.naver.com/read?oid=469&aid=0000552567 |url-status=live }}</ref>

==Artistry==

=== Musical styles ===
{{Listen
| format   = [[Ogg]]
| filename = Gee-SNSD.ogg
| title    = "Gee" (2009)
| description = "Gee" is a [[bubblegum pop]] and [[electropop]] song that is widely recognized as the "[[Masterpiece|magnum opus]]" (literally ''the greatest'') for modern Korean bubblegum pop genre.<ref name="A.V._Club">{{cite web|url=https://www.avclub.com/article/navigating-through-excessive-world-k-pop-204421|title=Navigating through the excessive world of K-pop|first= Abigail|last= Covington|work=[[The A.V. Club]]|date=May 15, 2014|archive-url=https://web.archive.org/web/20140518023040/http://www.avclub.com/article/navigating-through-excessive-world-k-pop-204421|archive-date=May 18, 2014}}</ref><ref name="PitchforkGee">{{cite web|url=https://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/3/|title=20 Essential K-Pop Songs: page 3|publisher=[[Pitchfork Media]]|first=Jakob|last=Dorof|date=August 7, 2014|archive-url=https://web.archive.org/web/20141011135250/http://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/3/|archive-date=October 11, 2014}}</ref>
| filename2 = Girls' Generation - I Got a Boy (sample).ogg
| title2 = "I Got a Boy" (2013)
| description2 = The group's 2013 single "I Got a Boy" is described as an eclectic mix of various genres including [[electropop]] and [[drum and bass]].<ref name="BB_IGAB">{{cite magazine|url=https://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks?list_page=1|title=20 Best K-Pop Songs of 2013|magazine=Billboard|date=December 23, 2013|archive-url=https://web.archive.org/web/20131228222113/http://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks?list_page=1|archive-date=December 28, 2013}}</ref>
}}

{{quote box|width=30em|align=right|"We don't have any desire now to create a popular song like "Gee". Of course if that happened, we would be perfectly happy, but what we continue to strive for is performance. Girls' Generation's key advantage as a group is performance and vocal line so we worry a lot over songs that will fulfill both of these areas."|source=–Member Sooyoung discussing the group's music styles<ref>[http://news.cauon.net/news/articleView.html?idxno=25167 "최수영·권유리 가수 겸 배우(연극영화학부 09·10 학번)"] {{Webarchive|url=https://web.archive.org/web/20160420104815/http://news.cauon.net/news/articleView.html?idxno=25167 |date=April 20, 2016 }} (in Korean). ''[[Chung-Ang University|Chung-Ang University Newspaper]]'' (May 18, 2015). Retrieved April 14, 2016. English translation at [https://imgur.com/a/HmMjk Imgur.com] {{Webarchive|url=https://web.archive.org/web/20160420104913/https://imgur.com/a/HmMjk |date=April 20, 2016 }}</ref>}}

Girls' Generation's music is predominantly [[bubblegum pop]] and [[electropop]].<ref name="BB_Dancing_Queen">{{cite magazine|url=https://www.billboard.com/articles/news/1481272/girls-generation-drop-dancing-queen-set-date-for-album-release|title=Girls' Generation Drop 'Dancing Queen'|magazine=[[Billboard (magazine)|Billboard]]|first=Jeff|last=Benjamin|date=December 21, 2012|archive-url=https://web.archive.org/web/20130528003010/http://www.billboard.com/articles/news/1481272/girls-generation-drop-dancing-queen-set-date-for-album-release|archive-date=May 28, 2013}}</ref><ref name="A.V._Club"/> The group's early singles such as "Gee", "Tell Me Your Wish (Genie)" (2009), and "Oh!" (2010) are described as "cutesy" bubblegum pop;<ref name=PitchforkIGAB>{{cite web|url=https://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/2/ |archive-url=https://web.archive.org/web/20160303232647/http://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/2/ |title=20 Essential K-Pop Songs: page 2 |publisher=Pitchfork Media |first=Jakob |last=Dorob |date=August 7, 2014 |archive-date=March 3, 2016 |url-status=dead  }}</ref><ref name="complex"/><ref name="eunyoung">{{cite book|chapter-url=https://books.google.com/books?id=LwsVAgAAQBAJ&pg=PT153|title=The Korean Wave: Korean Media Go Global|chapter=K-pop female idols in the West|first=Eun-Young|last=Jung|publisher=[[Routledge]]|pages=114–15|date=October 12, 2013|isbn=9781317938576}}</ref> "Gee" also features elements of [[techno]] and [[hip hop music|hip hop]], as noted by Abigail Covington from ''[[The A.V. Club]]''.<ref name="A.V._Club"/> Nevertheless, the group's musical styles have varied widely ever since; Anzhe Zhang from the [[New York University]] wrote that despite the fact that Girls' Generation's styles are deemed "mainstream" in South Korea, the group "has grown sonically more experimental".<ref>{{cite web|url=http://vergecampus.com/2015/04/mainstream-experimental-mean-k-pop/|title=What Do "Mainstream" and "Experimental" Mean in K-Pop?|publisher=[[New York University]]|first=Anzhe|last=Zhang|date=April 2016|archive-url=https://web.archive.org/web/20160507105454/http://vergecampus.com/2015/04/mainstream-experimental-mean-k-pop/|archive-date=May 7, 2016}}</ref>

Their 2011 single "The Boys" departs for a more "mature" style from the group's previous emphasis on "cutesy" themes;<ref name="complex">{{cite web|url=http://www.complex.com/music/2011/11/interview-girls-generation-talk-fame-k-pop-and-world-domination|title=Girls Generation Talk Fame, K-Pop, and World Domination|first=Jaeki|last=Cho|work=[[Complex (magazine)|Complex]]|date=November 13, 2011|access-date=April 28, 2015|archive-date=May 14, 2015|archive-url=https://web.archive.org/web/20150514142636/http://www.complex.com/music/2011/11/interview-girls-generation-talk-fame-k-pop-and-world-domination|url-status=live}}</ref> it incorporates elements from hip hop, a genre that Girls' Generation had never ventured into.<ref>{{cite web|archive-url=https://web.archive.org/web/20130131134125/http://www.mtvk.com/lists/mtv-k-picks-best-of-girls-generation/|url=http://www.mtvk.com/lists/mtv-k-picks-best-of-girls-generation/|title=Best of Girls' Generation|publisher=MTV|archive-date=January 31, 2013}}</ref> The titular studio album, according to [[AllMusic]]'s reviewer Tim Sendra, includes [[uptempo]] [[dance music|dance]] tracks "with a straight [[contemporary hit radio|pop radio]] feel."<ref name="AMG_TheBoys">{{cite web|url=https://www.allmusic.com/album/the-boys-mw0002288857|title=The Boys – Review|publisher=[[AllMusic]]|first=Tim|last=Sendra|archive-url=https://web.archive.org/web/20121112200355/http://www.allmusic.com/album/the-boys-mw0002288857|archive-date=November 12, 2012}}</ref> Girls' Generation's 2012 single "Dancing Queen"—a remake of British singer Duffy's "Mercy" (2008)—features a "[[funk]]y [[pop music|pop]]" production, as opposed to the group's signature electropop sound.<ref name="BB_Dancing_Queen"/> Their 2013 single "I Got a Boy" was noted for its eclectic musical style, utilizing various genres ranging from bubblegum pop, electropop and [[drum and bass]] to [[pop-rap]], [[electronic dance music|EDM]], and [[dubstep]].<ref name="BB_IGAB"/><ref>{{cite web|url=https://www.allmusic.com/album/i-got-a-boy-mw0002474902|title=I Got a Boy – Review|publisher=AllMusic|first=David|last=Jefferies|access-date=April 28, 2015|archive-date=April 14, 2015|archive-url=https://web.archive.org/web/20150414103546/http://www.allmusic.com/album/i-got-a-boy-mw0002474902|url-status=live}}</ref><ref>{{cite magazine|url=https://entertainment.time.com/2013/12/04/arts-and-entertainment/slide/top-10-songs/|title=Top 10 Songs|magazine=Time|first=Douglas|last=Wolk|date=December 4, 2013|access-date=April 28, 2015|archive-date=March 24, 2015|archive-url=https://web.archive.org/web/20150324094417/http://entertainment.time.com/2013/12/04/arts-and-entertainment/slide/top-10-songs/|url-status=live}}</ref> Jeff Benjamin from ''Billboard'' lauded the song as "one of the most-forward thinking lead pop singles heard in any country".<ref name="BB_IGAB"/> Both aforementioned singles' parent album, ''I Got a Boy'' (2013), combines elements from a wide range of genres such as 1980s [[New wave music|new wave]], EDM, and [[rhythm and blues|classic]] and [[contemporary R&B]].<ref>{{cite magazine|last=Benjamin|first=Jeff|title=Girls' Generation, 'I Got A Boy': Track-By-Track Review|url=https://www.billboard.com/articles/review/1481602/girls-generation-i-got-a-boy-track-by-track-review|magazine=Billboard|date=January 4, 2013|access-date=January 4, 2013|archive-date=January 31, 2013|archive-url=https://web.archive.org/web/20130131033703/http://www.billboard.com/articles/review/1481602/girls-generation-i-got-a-boy-track-by-track-review|url-status=live}}</ref>

Girls' Generation's 2014 EP, ''Mr.Mr.'', features "exciting" R&B sounds with "cool, simple" melodies.<ref name="Vice_Mr">{{cite web|url=https://www.vice.com/en/article/k-pop-phenomenon-girls-generation-want-to-make-insecure-men-feel-better/ |title=K-Pop Phenomenon Girls' Generation Want to Make Insecure Men Feel Better |work=[[Vice (magazine)|Vice]] |first=Jakob |last=Dorof |archive-url=https://web.archive.org/web/20160601080649/http://noisey.vice.com/blog/k-pop-phenomenon-girls-generation-want-to-make-insecure-men-feel-better |archive-date=June 1, 2016 |url-status=live  |date=March 27, 2014 }}</ref> AllMusic's Heather Phares also noted inspirations of EDM, hip hop, traditional K-pop sound, and late-1980s [[europop]] on the EP, which she labelled "a set of songs that offers something for every kind of Girls' Generation and expands their musical reach."<ref>{{cite web|url=https://www.allmusic.com/album/mrmr-mw0002629076|title=Mr.Mr. – Review|first=Heather|last=Phares|publisher=AllMusic|access-date=April 28, 2015|archive-date=April 26, 2015|archive-url=https://web.archive.org/web/20150426082528/http://www.allmusic.com/album/mrmr-mw0002629076|url-status=live}}</ref> The group's 2015 album ''Lion Heart'' brings back their signature bubblegum pop sound;<ref>{{cite web| url=http://www.star2.com/entertainment/music/music-reviews/2015/10/21/review-lion-heart-by-girls-generation/| title=Review: Lion Heart by Girls' Generation| work=[[The Star (Malaysia)|The Star]]| location=Malaysia| first=Chester| last=Chin| date=October 21, 2015| access-date=April 7, 2016| archive-date=March 31, 2016| archive-url=https://web.archive.org/web/20160331143501/http://www.star2.com/entertainment/music/music-reviews/2015/10/21/review-lion-heart-by-girls-generation/| url-status=live}}</ref> its third single "You Think", however, is a hip hop song that incorporates [[Trap music (hip hop)|trap]] beats in its instrumentation.<ref>{{cite magazine| url=https://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| date=August 18, 2015| title=Girls' Generation Showcase Their Mature & Sexy Dancer Sides in "You Think" Video| first=Jeff| last=Benjamin| magazine=Billboard| access-date=April 7, 2016| archive-date=April 5, 2016| archive-url=https://web.archive.org/web/20160405093742/http://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| url-status=live}}</ref>

=== Lyrics and themes ===
Although most Girls' Generation's releases are written by songwriters for S.M. Entertainment, some members occasionally participated in songwriting. Member Yuri wrote the lyrics for "Mistake" from their 2010 EP ''Hoot''.<ref>{{cite AV media notes|title=[[Hoot (EP)|Hoot]]|year=2010|publisher=[[SM Entertainment]]|language=ko|others=Girls' Generation|type=CD liner notes}}</ref> Sooyoung penned the lyrics to "How Great Is Your Love" on the group's 2011 studio album ''The Boys''.<ref>{{cite AV media notes|title=[[The Boys (Girls' Generation album)|The Boys]]|year=2011|publisher=S.M. Entertainment|language=ko|others=Girls' Generation|id=SMK0076|type=CD liner notes}}</ref><ref>{{cite AV media| title=MTV K Presents "Girls" Generation in New York'| others=Girls' Generation| publisher=MTV K| date=December 2011}}</ref> Members Sooyoung, Yuri, and Seohyun wrote the lyrics for "Baby Maybe" and "XYZ" on the group's 2013 studio album ''I Got a Boy''.<ref>{{cite AV media notes|title=[[I Got a Boy]]|year=2013|publisher=S.M. Entertainment|language=ko|others=Girls' Generation|id=SMK0263|type=CD liner notes}}</ref>

The group's main lyrical themes as characterized by Chris True from AllMusic are "dance party" and "girls night out".<ref>{{cite web| url=https://www.allmusic.com/artist/girls-generation-mn0001687279| title=Girls' Generation {{!}} Overview| publisher=AllMusic| first=Chris| last=True| access-date=April 7, 2016| archive-date=January 31, 2016| archive-url=https://web.archive.org/web/20160131232613/http://www.allmusic.com/artist/girls-generation-mn0001687279| url-status=live}}</ref> Girls' Generation's songs have been criticized by Western media outlets for not portraying [[girl power|female empowerment]] but promoting the opposite. Ceejay Lee from feminist magazine ''[[Fem (magazine)|Fem]]'' criticized the "generic" themes of Korean girl groups like [[Wonder Girls]] or Girls' Generation as "sexist": "[They] infantilize themselves to emasculate males by pandering childlike, puritanical innocence [...] It only reinforces that females are weak beings that serve to gratify males and that males need to be "man" enough to "protect" them."<ref name="fem">{{cite web|url=http://femmagazine.com/2014/11/28/venturing-into-enemys-territory-k-pop-and-feminism/|title=Venturing into Enemy's Territory? K-Pop and Feminism|work=[[Fem (magazine)|Fem]]|date=November 28, 2014|first=Ceejay|last=Lee|access-date=April 7, 2016|url-status=dead|archive-url=https://web.archive.org/web/20160418185745/http://femmagazine.com/2014/11/28/venturing-into-enemys-territory-k-pop-and-feminism/|archive-date=April 18, 2016}}</ref> Stephen Epstein from the [[Victoria University of Wellington]] and James Turnbull from [[Dongseo University]] expressed concern that the lyrics of K-pop girl groups may raise considerable questions about the empowering nature of "Girl Group Fever"—particularly with singles "Gee" and "Oh!"<ref name="epstein">{{cite journal|url=http://www.humanities.uci.edu/eastasian/kpop2011/abstract_StephenEpsteinJamesTurnbull.htm|title=Girls' Generation? Gender, (Dis)Empowerment and K-pop|first1=Stephen|last1=Epstein|first2=James|last2=Turnbull|date=May 26, 2010|journal=UCI East Asian|access-date=April 7, 2016|archive-date=October 21, 2016|archive-url=https://web.archive.org/web/20161021051007/http://www.humanities.uci.edu/eastasian/kpop2011/abstract_StephenEpsteinJamesTurnbull.htm|url-status=live}}</ref>

Several of Girls' Generation's songs, such as "Run Devil Run", "Hoot", and "Bad Girl" (from their 2011 eponymous Japanese album) are noted for portraying "confident young women with their own opinion", which is a departure from their early singles.<ref name="Asia Sentinel">{{cite news|url=https://www.asiasentinel.com/society/girls-generation-and-the-new-korean-wave/|title=Girls' Generation and the New Korean Wave|work=Asia Sentinel|date=October 21, 2011|access-date=January 4, 2018|archive-date=March 31, 2018|archive-url=https://web.archive.org/web/20180331025104/https://www.asiasentinel.com/society/girls-generation-and-the-new-korean-wave/|url-status=live}}</ref> The group's 2011 single "The Boys" was noted for conveying a [[feminism|feminist]] theme and was compared to [[Beyoncé]]'s 2011 single "[[Run the World (Girls)]]" for the same "women-powered" content;<ref>{{cite web|archive-url=https://web.archive.org/web/20111020105910/http://ryanseacrest.com/2011/10/18/k-pop-group-girls-generation-release-english-version-of-the-boys-video/|url=http://ryanseacrest.com/2011/10/18/k-pop-group-girls-generation-release-english-version-of-the-boys-video/|title=K-Pop Group "Girls" Generation' Release English Version Of 'The Boys'|first=Jen|last=Erenza|archive-date=October 20, 2011|publisher=[[Ryan Seacrest]]|date=October 18, 2011}}</ref> Eun-Young Jun in the book ''The Korean Wave: Korean Media Go Global'' (2013) noted its lyrics for depicting "sexually daring women" who are confident in their sexuality.<ref name="eunyoung"/>

===Image===
{{Multiple image
| align=right
| image1=Girls' Generation in 2010 (2).jpg
| width1=240
| image2=Girls' Generation in 2012 K-Pop Collection.jpg
| width2=240
| footer=Girls' Generation was known for synchronized choreography in uniforms (''left'': 2010's "Oh!") in their early years, and later switched to a more mature image, choosing their own outfits (''right'': 2011's "The Boys").}}

Girls' Generation is known for reinventing their fashion styles and stage performances throughout their career. In their early years, the group performed in uniforms; with the debut single "Into the New World", they introduced themselves as high school students.<ref name="notlittlegirls"/> In 2009, the group set the "colorful skinny jeans" fashion trend with "Gee",<ref>{{cite news|url=http://english.chosun.com/site/data/html_dir/2009/03/25/2009032561008.html|title=Garish Skinny Jeans Are All the Rage|date=March 29, 2009|work=[[The Chosun Ilbo]]|access-date=April 14, 2016|archive-date=April 20, 2016|archive-url=https://web.archive.org/web/20160420110439/http://english.chosun.com/site/data/html_dir/2009/03/25/2009032561008.html|url-status=live}}</ref><ref>{{cite news|url=http://english.chosun.com/site/data/html_dir/2009/03/21/2009032161001.html|title=How to Wear Trendy Acid Colors with Style|date=March 21, 2009|work=[[The Chosun Ilbo]]|access-date=April 14, 2016|archive-date=April 23, 2016|archive-url=https://web.archive.org/web/20160423200917/http://english.chosun.com/site/data/html_dir/2009/03/21/2009032161001.html|url-status=live}}</ref> and later opted for a marine-inspired image on wearing uniforms and shorts that highlighted their legs with "Tell Me Your Wish (Genie)".<ref>{{cite news|title=Mixed Reactions on Genie|url=https://www.koreatimes.co.kr/www/news/art/2014/09/135_47553.html|access-date=February 26, 2015|work=[[The Korea Times]]|date=June 26, 2009|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226110555/http://www.koreatimes.co.kr/www/news/art/2014/09/135_47553.html|url-status=live}}</ref> In 2010, the group's image became more diverse: they used a cheerleader concept for "Oh!",<ref name="notlittlegirls">{{cite news|author1=Song Ji-hye|title=Not just little girls anymore|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2945730|access-date=February 25, 2015|work=[[Korea JoongAng Daily]]|date=December 19, 2011|archive-date=February 25, 2015|archive-url=https://web.archive.org/web/20150225100830/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2945730|url-status=live}}</ref> while the performances of their 2010 single "Run Devil Run" was noted for conveying a darker theme, which was billed "Black SoShi".<ref name="Evolution of SNSD">{{cite news|last1=Lee|first1=Nancy|title=The Evolution of SNSD: From School Girl Crushes to Getting the Boy|url=http://mwave.interest.me/enewsworld/en/article/25615/star-of-the-week-the-evolution-of-snsd-from-school-girl-crushes-to-getting-the-boy|access-date=February 25, 2015|publisher=CJ E&M|date=January 6, 2013|archive-url=https://web.archive.org/web/20150225095333/http://mwave.interest.me/enewsworld/en/article/25615/star-of-the-week-the-evolution-of-snsd-from-school-girl-crushes-to-getting-the-boy|archive-date=February 25, 2015|url-status=dead}}</ref> Later that year, the group transformed themselves to [[Bond Girl]]s-inspired singers for the visual of "Hoot".<ref name="concepts">{{cite web|url=http://article.joinsmsn.com/news/article/article.asp?total_id=6819071 |script-title=ko:소녀티 벗을래 ... 복고풍 잊어줘 |work=[[Korea JoongAng Daily]] |language=ko |date=December 5, 2011 |archive-url=https://web.archive.org/web/20160310130910/http://news.joins.com/article/6819071 |archive-date=March 10, 2016 |url-status=usurped  }}</ref> In 2011, the group established a "heroine" image, with members choosing their own outfits, emphasizing each of the members' own tastes rather than performing in uniforms.<ref name="concepts" /> For the performances of "I Got a Boy" (2013), the members opted for flat shoes instead of their signature high heels in order to perform the choreography correctly.<ref>{{cite news|author1=Lee KyungNam|others=Translated by Erika Kim|title=SNSD Says It Demanded a No-Heel Performance for 'I Got a Boy'|url=http://mwave.interest.me/enewsworld/en/article/26089/snsd-talks-about-its-new-look|publisher=CJ E&M|access-date=April 20, 2016|date=January 10, 2013|archive-url=https://web.archive.org/web/20160303213532/http://mwave.interest.me/enewsworld/en/article/26089/snsd-talks-about-its-new-look|archive-date=March 3, 2016|url-status=dead}}</ref><ref>{{cite web|url=http://entertain.naver.com/read?oid=109&aid=0002461705|script-title=ko:소녀시대, 하이힐 벗는다... 퍼포먼스 난이도↑|date=December 27, 2012|access-date=December 27, 2012|publisher=[[Naver]]|language=ko|archive-date=February 9, 2016|archive-url=https://web.archive.org/web/20160209153932/http://entertain.naver.com/read?oid=109&aid=0002461705|url-status=live}}</ref> Girls' Generation's visuals for their 2015 singles "Catch Me If You Can" and "You Think" were noted for intricate choreography moves with a more "powerful" and "sexy" image.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/6531160/girls-generation-catch-me-if-you-can-video|title=Girls' Generation Show Mind-Blowing Dance Routine in "Catch Me If You Can" Video|first=Jeff|last=Benjamin|date=April 10, 2015|magazine=Billboard|access-date=April 20, 2016|archive-date=April 6, 2016|archive-url=https://web.archive.org/web/20160406133148/http://www.billboard.com/articles/columns/k-town/6531160/girls-generation-catch-me-if-you-can-video|url-status=live}}</ref><ref>{{cite magazine| url=https://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| title=Girls' Generation Showcase Their Mature & Sexy Dancer Sides in "You Think" Video| author=Benjamin, Jeff| date=August 18, 2015| magazine=Billboard| access-date=August 26, 2015| archive-date=August 21, 2015| archive-url=https://web.archive.org/web/20150821160236/http://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| url-status=live}}</ref>

Girls' Generation's image has often been regarded as "innocent", and their performances onstage are described as "youthful" and "colorful;" Ceejay Lee from ''Fem'' commented that Girls' Generation's outfits often reveal legs rather than "cleavages or derrières."<ref name="fem"/> Eun-Young Jung in the book ''The Korean Wave'' opined that the group's concepts fall into two main categories—"innocent, cutesy, happy" (early singles "Gee", "Genie", "Oh!") and "more mature, yet not overly sexy, feminine" (later singles "Run Devil Run" and "Hoot").<ref name="eunyoung"/> A writer for the [[Korean Culture and Information Service]] deemed the group's image as "sexy" and "girly" "goddesses that are hard to approach".<ref name="KCIS">{{cite book|chapter-url=https://books.google.com/books?id=-kJvBgAAQBAJ&pg=PA100|title=The Korea Collection: Selected Cover Stories from Years Past|chapter=K-Pop as the New Korean Wave|publisher=[[Ministry of Culture, Sports and Tourism (South Korea)|Ministry of Culture, Sports and Tourism]]|page=100|year=2012|access-date=April 8, 2016|isbn=9788973755547}}</ref> John Seabrook from ''[[The New Yorker]]'' described Girls' Generation as "a group of preppy-looking young women in skinny trousers. When they wear hot pants, it's to display the gams, not the glutes."<ref name="ny">{{cite magazine|url=https://www.newyorker.com/magazine/2012/10/08/factory-girls-2|title=Factory Girls|date=October 8, 2012|first=John|last=Seabrook|magazine=[[The New Yorker]]|access-date=April 17, 2016|archive-date=July 24, 2019|archive-url=https://web.archive.org/web/20190724200424/https://www.newyorker.com/magazine/2012/10/08/factory-girls-2|url-status=live}}</ref> ''[[New York Magazine]]'' stated: "according to label executives and fans, [Girls' Generation's] appeal is not their music, which is catchy but derivative. Instead, the [group projects] a humility that gives their fans the illusion that 'when you see them on stage it's like they've come to see you.' "<ref>{{cite web|url=https://nymag.com/thecut/2012/10/grown-men-moved-by-south-korean-girl-groups.html|title=Grown Men Creepily Moved by South Korean Girl Groups|first=Kat|last=Stoeffel|work=[[New York (magazine)|New York]]|date=October 1, 2012|access-date=October 19, 2015|archive-date=November 29, 2015|archive-url=https://web.archive.org/web/20151129161804/http://nymag.com/thecut/2012/10/grown-men-moved-by-south-korean-girl-groups.html|url-status=live}}</ref> Taylor Glasby from ''[[Dazed]]'' remarked that not only the group's early "pure" image and music were appealing, but the members' personalities as a whole "uniquely solidified the GG experience into an intimate family affair," noting that their supporters look up to all the members as "sisters, role models and icons".<ref name=Dazed>{{cite news|url=http://www.dazeddigital.com/music/article/19372/1/girls-generations-k-pop-reign|title=Girls' Generation's K-pop reign|first=Taylor|last=Glasby|date=February 2014|access-date=April 17, 2016|work=[[Dazed]]|archive-date=May 7, 2016|archive-url=https://web.archive.org/web/20160507064828/http://www.dazeddigital.com/music/article/19372/1/girls-generations-k-pop-reign|url-status=live}}</ref> Discussing the public's scrutiny on the group's physical image, member Tiffany remarked:

<blockquote>At first it always bothers you even though you say it doesn't. But I think if you want to exceed limits, you have to suck that all in and be happy with what you have. At first it was painful to watch all those things but now I take it as constructive criticism or I don't bother to look at it.<ref name=Dazed/></blockquote>

==Legacy==
{{See also|Korean wave|List of awards and nominations received by Girls' Generation}}

{{quote box|width=30em|align=right|"We always said this among ourselves in the beginning. Popularity, like the seasons, comes and goes around. If it's spring for one of us, let's not get conceited. What's important is not individual popularity, but the longevity of our team. When each and every one of us does well, Girls' Generation will do well."|source=–Member Sunny discussing the group's view on their popularity<ref>{{Cite episode|title=''Happy Together'' – "Train to Entertainment"|url=https://www.youtube.com/watch?v=qqqK6FJIMlw|access-date=August 18, 2016|series=[[Happy Together (2001 TV series)|Happy Together]]|network=[[KBS World (TV channel)|KBS World]] on Youtube / Google, Inc.|date=August 18, 2016|season=3|minutes=48:25|language=ko|archive-date=September 14, 2016|archive-url=https://web.archive.org/web/20160914092432/https://www.youtube.com/watch?v=qqqK6FJIMlw&gl=US&hl=en|url-status=live}}</ref>}}

Girls' Generation has been regarded as a prominent figure in [[Culture of Korea|South Korean culture]] and the [[Korean wave]].<ref name="Asia Sentinel"/><ref>{{cite news|url=http://mwave.interest.me/enewsworld/en/article/10193/snsd-becomes-korean-culture-representatives|title=SNSD Becomes Korean Culture Representatives|first=Stewart|last=Ho|publisher=CJ E&M|date=July 19, 2012|access-date=April 18, 2016|archive-url=https://web.archive.org/web/20160505171338/http://mwave.interest.me/enewsworld/en/article/10193/snsd-becomes-korean-culture-representatives|archive-date=May 5, 2016|url-status=dead}}</ref><ref>{{cite web|url=http://theseoultimes.com/ST/?url=/ST/db/read.php?idx=11469 |title=K-Pop Expands the Hallyu Wave |first=Kristy |last=M |work=The Seoul Times |archive-url=https://web.archive.org/web/20160304003350/http://theseoultimes.com/ST/?url=%2FST%2Fdb%2Fread.php%3Fidx%3D11469 |archive-date=March 4, 2016 |url-status=dead }}</ref><ref>{{cite news|url=http://english.yonhapnews.co.kr/n_editorials/2011/01/22/78/5500000000AEN20110122000600315F.HTML|title=Protecting Korean entertainers|publisher=[[Yonhap]]|date=January 22, 2011|access-date=December 24, 2014|archive-date=December 25, 2014|archive-url=https://web.archive.org/web/20141225044059/http://english.yonhapnews.co.kr/n_editorials/2011/01/22/78/5500000000AEN20110122000600315F.HTML|url-status=live}}</ref><ref>{{cite web|url=http://news.donga.com/3/all/20100128/25752219/1|script-title=ko:서태지와 소녀시대|date=April 26, 2010|access-date=November 26, 2012|work=[[The Dong-A Ilbo]]|language=ko|archive-date=December 15, 2013|archive-url=https://web.archive.org/web/20131215194437/http://news.donga.com/3/all/20100128/25752219/1|url-status=live}}</ref> Their immense popularity in South Korea has earned the group the titles "The Nation's Singers" ({{korean|labels=no|국민가수|rr=Gukmin gasu}}) and "The Nation's Girl Group" ({{korean|labels=no|국민걸그룹|rr=gukmin geolgeurup}}).<ref name=nationGG>{{cite web|url=http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=228&pagePos=1&selectYear=&search=&searchKeyword=|script-title=ko:2010년 올해의 10대 가수와 가요|date=November 17, 2010|access-date=November 25, 2012|publisher=[[Gallup Korea]]|language=ko|archive-date=December 31, 2010|archive-url=https://web.archive.org/web/20101231215429/http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=228&pagePos=1&selectYear=&search=&searchKeyword=|url-status=live}}</ref><ref>{{cite news|url=http://news.joins.com/article/15447692|script-title=ko:'여전히 국민걸그룹' 소녀시대 데뷔 7주년이 말하는 것|trans-title=Still the national girl group – the 7th anniversary of Girls' Generation|work=[[JoongAng Ilbo]]|language=ko|date=August 5, 2014|author=Kim Hyong-woo|access-date=January 19, 2017|archive-date=January 31, 2017|archive-url=https://web.archive.org/web/20170131193229/http://news.joins.com/article/15447692|url-status=live}}</ref><ref>{{cite AV media|url=https://www.youtube.com/watch?v=llXoLPqPmyA |archive-url=https://ghostarchive.org/varchive/youtube/20211221/llXoLPqPmyA |archive-date=2021-12-21 |url-status=live|title=National girl group – Girls' Generation|publisher=[[KBS World (TV channel)|KBS World]]|time=0:19|quote={{lang|ko|국민 걸 그룹, 소녀 시대}}|via=YouTube / Google Inc.|date=February 13, 2015|format=television series|language=ko|access-date=January 19, 2017}}{{cbignore}}</ref> In South Korea, they are credited as the lead female group that shifted the public's focus back to female idols after the Korean music industry experienced an influx of male idol groups from 2002 to 2007.<ref>{{cite web|script-title=ko:뉴스 인용|url=http://www.mediaus.co.kr/news/articleView.html?idxno=14626|language=ko|publisher=Mediaus|archive-url=https://web.archive.org/web/20130525123148/http://www.mediaus.co.kr/news/articleView.html?idxno=14626|archive-date=May 25, 2013|date=November 13, 2010}}</ref> [[CNN]] noted the group as a "national phenomenon" in South Korea and labelled them the "Asian version" of British girl group [[Spice Girls]],<ref name=cnn/> and [[Tyler Brûlé]] writing for the ''[[Financial Times]]'' selected the group as one of the ten most recognizable features of South Korea in 2011; they were the only musical act to make the list.<ref>{{cite web|url=https://www.ft.com/content/ca8b7760-19e0-11e0-b921-00144feab49a |title=The secrets of my brilliant Korea |first=Tyler |last=Brûlé |author-link=Tyler Brûlé |date=January 7, 2011 |archive-url=https://web.archive.org/web/20161224090313/https://www.ft.com/content/ca8b7760-19e0-11e0-b921-00144feab49a |archive-date=December 24, 2016 |work=[[Financial Times]]|url-status=dead}}</ref> Japanese magazine ''Nikkei Business'' suggested the group's international expansion and success was the musical equivalent to [[Samsung]]'s global trend.<ref>{{cite web|url=http://english.chosun.com/site/data/html_dir/2010/10/02/2010100200238.html|title=Girls' Generation Make Cover of Nikkei Business|date=October 2, 2010|access-date=November 26, 2012|work=[[The Chosun Ilbo]]|archive-date=November 5, 2013|archive-url=https://web.archive.org/web/20131105091501/http://english.chosun.com/site/data/html_dir/2010/10/02/2010100200238.html|url-status=live}}</ref>

[[File:KOCIS First lady Kim Yoon-ok and SNSD, Girls' Generation (6068662692).jpg|thumb|left|Girls' Generation with first lady [[Kim Yoon-ok|Kim Yoon-Ok]] at the [[Blue House]] in August 2011]]

A fixture on South Korean power rankings, the group placed within the top ten of [[Forbes Korea Power Celebrity 40|''Forbes'' Korea Power Celebrity 40]] from 2010 to 2016, topping the list three times (2011, 2012, 2014).<ref name="forbes11">''Forbes'' Korea Power Celebrity 40 sources:
*{{cite news|url=https://www.forbes.com/global/2011/0411/life-park-ji-sung-yuna-kim-2pm-korea-top-celebrities.html|title=Korea's Top Celebrities in 2011|work=[[Forbes]]|date=March 31, 2011|archive-url=https://web.archive.org/web/20110429135656/http://www.forbes.com/global/2011/0411/life-park-ji-sung-yuna-kim-2pm-korea-top-celebrities.html|archive-date=April 29, 2011|url-status=dead}}
*{{cite news|url=https://ph.news.yahoo.com/forbes-koreas-top-power-celebrity-40-ranking-035615921.html|title=Forbes Korea's Top 'Power Celebrity 40' ranking|publisher=[[Yahoo!]]|date=February 28, 2012|archive-url=https://web.archive.org/web/20130820214913/http://ph.news.yahoo.com/forbes-koreas-top-power-celebrity-40-ranking-035615921.html|archive-date=August 20, 2013|url-status=dead }}
*{{cite web|url=https://www.forbes.com/sites/forbesasia/2013/04/03/forbes-koreas-top-10-celebs|title=Forbes Korea's Top 10 Celebs|work=Forbes|date=April 3, 2013 |archive-url=https://web.archive.org/web/20130810104752/http://www.forbes.com/sites/forbesasia/2013/04/03/forbes-koreas-top-10-celebs/|archive-date=August 10, 2013|url-status=dead}}
*{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/5923104/girls-generation-bigbang-top-psy-tumbles-down-forbes-koreas|title=Girls' Generation & BIGBANG Top, PSY Tumbles Down Forbes Korea's Celebrity List|magazine=Billboard|date=March 4, 2014 |archive-url=https://web.archive.org/web/20140308054902/http://www.billboard.com/articles/columns/k-town/5923104/girls-generation-bigbang-top-psy-tumbles-down-forbes-koreas|archive-date=March 8, 2014|url-status=dead}}
*{{cite news|url=http://www.mb.com.ph/exo-kim-soo-hyun-top-forbes-koreas-2015-power-list/|title=EXO, Kim Soo Hyun top Forbes Korea's 2015 "power" list|first=Johnathan M.|last=Hicap|work=[[Manila Bulletin]]|date=March 9, 2015 |archive-url=https://web.archive.org/web/20150527134339/http://www.mb.com.ph/exo-kim-soo-hyun-top-forbes-koreas-2015-power-list/|archive-date=May 27, 2015|url-status=dead}}
*{{cite news|url=http://www.mb.com.ph/exo-yoo-ah-in-top-forbes-korea-2016-power-celebrity-list/|title=EXO, Yoo Ah-in top Forbes Korea 2016 Power Celebrity list|first=Johnathan M.|last=Hicap|work=Manila Bulletin|date=February 26, 2016|archive-url=https://web.archive.org/web/20160528080546/http://www.mb.com.ph/exo-yoo-ah-in-top-forbes-korea-2016-power-celebrity-list/|archive-date=May 28, 2016|url-status=dead}}</ref> Girls' Generation consistently ranked in the top five of [[Gallup Korea]]'s [[Gallup Korea's Singer of the Year|Singer of the Year]] poll from 2007 to 2016, topping the list three times (2009, 2010, 2011).<ref>{{cite web|url=http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=800|script-title=ko:2016년 올해를 빛낸 가수와 가요 – 최근 10년간 추이 포함, 아이돌 선호도|trans-title=2016, Outstanding Singer and Songs This Year – Including Trends and Idol Preferences For The Last 10 Years|publisher=[[Gallup Korea]]|date=November 25, 2016|access-date=December 20, 2016|language=ko|archive-date=December 22, 2016|archive-url=https://web.archive.org/web/20161222173639/http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=800|url-status=live}}</ref> The ''[[Sisa Journal]]'' named the group the most influential entertainers of 2011 and 2012,<ref name="Sisa Journal">{{cite book|first1=JungBong|last1=Choi|first2=Roald|last2=Maliangkay|title=K-pop – The International Rise of the Korean Music Industry|page=37|url=https://books.google.com/books?id=nkCDBAAAQBAJ|date=September 15, 2014|publisher=[[Routledge]]|isbn=978-1-138-77596-1}}</ref> while ''{{ill|Asia Today|ko|아시아투데이 (신문)}}'' included the group in their list of 50 Korean Power Leaders in 2011.<ref name="아시아투데이 선정...한국의 파워리더 50인">{{cite web|url=https://www.asiatoday.co.kr/view.php?key=434747 |script-title=ko:아시아투데이 선정...한국의 파워리더 50인 |language=ko |date=December 31, 2010 |archive-url=https://web.archive.org/web/20101231111745/http://asiatoday.co.kr/news/view.asp?seq=434747 |archive-date=December 31, 2010 |work=[[Asia Today]] |url-status=live}}</ref> The group was named one of South Korea's "super brands" by the Korean Institute for Industrial Policy Studies in 2011,<ref>{{cite web|url=http://www.newswire.co.kr/newsRead.php?no=587227|script-title=ko:산업정책연구원, 대한민국 브랜드 파워 1위수퍼브랜드 선정|year=2011|access-date=October 31, 2013|publisher=[[Korea Newswire]]|language=ko|archive-date=November 1, 2013|archive-url=https://web.archive.org/web/20131101225846/http://www.newswire.co.kr/newsRead.php?no=587227|url-status=live}}</ref> and one of the five South Korean musical acts that best represented K-pop during the past two decades by the [[Korea Creative Content Agency]] in 2015.{{notetag|The other four were [[BoA]], [[TVXQ]], [[Big Bang (South Korean band)|Big Bang]], and [[Psy]].<ref>{{cite news|url=https://heraldk.com/en/2015/10/20/the-best-of-hallyu-in-2-decades/|title=The best of hallyu in 2 decades|first=Julie|last=Jackson|work=[[The Korea Herald]]|date=October 20, 2015|access-date=March 25, 2016|archive-url=https://web.archive.org/web/20170809222953/https://heraldk.com/en/2015/10/20/the-best-of-hallyu-in-2-decades/|archive-date=August 9, 2017|url-status=dead}}</ref>}} In 2012, Girls' Generation became the first celebrities to have official postage stamps distributed by the [[Korea Post]].<ref>{{cite web|url=https://en.yna.co.kr/view/AEN20120703002400315|title=Stamps to feature Girls' Generation|date=July 3, 2012|publisher=[[Yonhap News Agency]]|access-date=September 24, 2022|archive-date=September 24, 2022|archive-url=https://web.archive.org/web/20220924034438/https://en.yna.co.kr/view/AEN20120703002400315|url-status=live}}</ref><ref>{{cite web|url=https://www.koreatimes.co.kr/www/nation/2012/07/113_114377.html|title=Girls' Generation stamps to debut|date=July 3, 2012|author=Kim Rahn|publisher=[[The Korea Times]]|access-date=September 24, 2022|archive-date=September 24, 2022|archive-url=https://web.archive.org/web/20220924034702/https://www.koreatimes.co.kr/www/nation/2012/07/113_114377.html|url-status=live}}</ref> In 2017, ''Billboard'' ranked Girls' Generation at number one on their "Top 10 K-pop Girl Groups of the Past Decade" list.<ref>{{cite magazine |url=https://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade |access-date=April 13, 2019 |author=Tamar Herman |magazine=Billboard |date=July 12, 2017 |title=10 Best K-Pop Girl Groups of the Past Decade: Critic's Picks |archive-date=October 4, 2017 |archive-url=https://web.archive.org/web/20171004011340/http://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade |url-status=live }}</ref>

The group's 2009 single "Gee" was declared "Song of the Decade" by [[Melon (online music service)|Melon]] and is regarded as one of the first K-Pop songs to gain international attention, according to Google Statistics.<ref>{{cite web|url=http://www.koreaherald.com/view.php?ud=20130813000905|title=Then & Now: A look back at the changing tides of K-pop|work=[[The Korea Herald]]|date=August 13, 2013|access-date=May 6, 2016|first=Julie|last=Jackson|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304064112/http://www.koreaherald.com/view.php?ud=20130813000905|url-status=live}}</ref><ref>{{cite news|author=Kim Do-yeon|url=https://www.koreatimes.co.kr/www/news/art/2011/11/135_97862.html|title=Girls' Generation featured on Yale School of Art website|date=November 2, 2011|access-date=February 28, 2015|work=[[The Korea Times]]|archive-date=February 27, 2015|archive-url=https://web.archive.org/web/20150227201232/http://www.koreatimes.co.kr/www/news/art/2011/11/135_97862.html|url-status=live}}</ref><ref>{{cite web|url=http://entertain.naver.com/read?oid=108&aid=0001978524|date=March 21, 2009|access-date=November 26, 2012|publisher=[[Naver]]|script-title=ko:[단독]소녀시대,하버드大로스쿨 학생들에 '지' 가르친다|language=ko|archive-date=January 27, 2019|archive-url=https://web.archive.org/web/20190127094047/https://entertain.naver.com/read?oid=108&aid=0001978524|url-status=live}}</ref> Ian Martin of ''[[The Japan Times]]'' noted that the group's popularity was still strong even after the Korean Wave appeal had died down in Japan in 2011–12.<ref>{{cite news|url=http://www.japantimes.co.jp/culture/2013/12/24/music/familiar-obstacles-stymie-change-in-domestic-industry/|title=Familiar obstacles stymie change in domestic music industry|first=Ian|last=Martin|work=[[The Japan Times]]|date=December 24, 2013|access-date=April 17, 2016|archive-date=May 13, 2016|archive-url=https://web.archive.org/web/20160513035029/http://www.japantimes.co.jp/culture/2013/12/24/music/familiar-obstacles-stymie-change-in-domestic-industry/|url-status=live}}</ref> During 2009–2011, the group generated [[South Korean won|₩]]68.8 billion ([[United States dollar|$]]62 million), raking in $20 million in profits and becoming the highest profit earner for their label SM Entertainment.<ref>{{cite news|url=https://koreatimes.co.kr/www/news/biz/2012/03/602_107914.html|title=SM sells treasury stocks to own performers|author=Kwon Mee-yoo|date=March 28, 2012|work=[[The Korea Times]]|access-date=April 15, 2016|archive-date=April 16, 2016|archive-url=https://web.archive.org/web/20160416053841/http://koreatimes.co.kr/www/news/biz/2012/03/602_107914.html|url-status=live}}</ref><ref>{{cite news|url=http://mwave.interest.me/enewsworld/en/article/4461/how-much-did-sms-top-groups-earn-for-sm|title=Who Generates the Most Profit for SM?|first=Stewart|last=Ho|publisher=CJ E&M|date=March 19, 2012|access-date=April 15, 2016|archive-url=https://web.archive.org/web/20160427175228/http://mwave.interest.me/enewsworld/en/article/4461/how-much-did-sms-top-groups-earn-for-sm|archive-date=April 27, 2016|url-status=dead}}</ref> By 2012, Girls' Generation had sold over 30 million digital singles and 4.4 million physical albums, making them one of the best-selling artists in South Korea.<ref name="Sales_Guardian">{{cite web|last=McCurry|first=Justin|title=After Psy's Gangnam Style, here come Korea pop princesses Girls' Generation|url=https://www.theguardian.com/music/2012/nov/17/girls-generation-psy-gangnam-k-pop|work=[[The Guardian]]|date=November 17, 2012|archive-url=https://web.archive.org/web/20140317114036/http://www.theguardian.com/music/2012/nov/17/girls-generation-psy-gangnam-k-pop|archive-date=March 17, 2014}}</ref> Their songs have been widely recognized as the signature songs of K-pop: ''[[Pitchfork (website)|Pitchfork]]'' included "I Got a Boy" and "Gee" in their list of 20 essential K-pop songs, crediting them as the "magnum opus" of modern Korean music.<ref name="PitchforkGee"/><ref name=PitchforkIGAB/> ''[[Spin (magazine)|Spin]]'' labelled "Run Devil Run" and "Gee" the 11th and 5th greatest K-pop songs of all time, respectively.<ref>{{cite web|url=http://www.spin.com/2012/06/21-greatest-k-pop-songs-all-time/4/|title=The 21 Greatest K-Pop Songs of All Time|work=Spin|access-date=April 25, 2016|date=June 1, 2012|first1=Chuck|last1=Eddy|first2=David|last2=Bevan|archive-date=May 5, 2016|archive-url=https://web.archive.org/web/20160505192302/http://www.spin.com/2012/06/21-greatest-k-pop-songs-all-time/4/|url-status=live}}</ref> ''Billboard'' placed "I Got a Boy" at number 21 on their list of the 100 Greatest Girl Group Songs, describing it as "proof to why girl-group music is in a league of its own in terms of excitement and boundary pushing".<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/pop/7857816/100-greatest-girl-group-songs|title=100 Greatest Girl Group Songs of All Time: Critics' Picks|author=Billboard Staff|magazine=Billboard|date=July 10, 2017|access-date=July 10, 2017|archive-date=May 26, 2020|archive-url=https://web.archive.org/web/20200526095549/https://www.billboard.com/articles/columns/pop/7857816/100-greatest-girl-group-songs|url-status=live}}</ref> In 2023, ''[[Rolling Stone]]'' named "Gee" the greatest song in the history of Korean pop music.<ref>{{Cite magazine |last= |first= |date=2023-07-20 |title=The 100 Greatest Songs in the History of Korean Pop Music |url=https://www.rollingstone.com/music/music-lists/best-korean-pop-songs-1234727955/gee-girls-generation-1234728145/ |access-date=2023-07-20 |magazine=Rolling Stone |language=en-US |archive-date=October 10, 2023 |archive-url=https://web.archive.org/web/20231010172827/https://www.rollingstone.com/music/music-lists/best-korean-pop-songs-1234727955/gee-girls-generation-1234728145/ |url-status=live }}</ref>

[[File:SNSDfans.jpg|thumb|right|A Girls' Generation concert in 2010]]

Girls' Generation became the first girl group to achieve four music videos with over 100 million views on [[YouTube]] in 2015, with "Gee", "I Got a Boy", "The Boys", and "Mr. Taxi",<ref>{{cite news|author=Lee Sung-eun|title=GG's "The Boys" hits 100M on YouTube|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2995418|access-date=January 26, 2015|work=[[Korea JoongAng Daily]]|date=September 28, 2014|archive-date=December 13, 2014|archive-url=https://web.archive.org/web/20141213201007/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2995418|url-status=live}}
*{{cite news|url=http://star.mt.co.kr/foreign/starViewEng.html?no=2014072811100837679|title='Girls Generation's "I Got a Boy" MV Passes 100 million views on Youtube|author=Yun Seong Yeol|date=July 29, 2014|access-date=April 19, 2016|publisher=[[Star News (South Korea)|Star News]]|archive-date=May 9, 2016|archive-url=https://web.archive.org/web/20160509000027/http://star.mt.co.kr/foreign/starViewEng.html?no=2014072811100837679|url-status=live}}
*{{cite web |url=https://www.msn.com/zh-tw/entertainment/story/super-junior%E3%80%8Amr-simple%E3%80%8Bmv-youtube%E7%82%B9%E5%87%BB%E9%87%8F%E8%BF%87%E4%BA%BF/ar-BBmK8sb |title=Super Junior《Mr. Simple》MV YouTube点击量过亿 |date=November 2, 2015 |publisher=[[MSN]] |language=zh |archive-url=https://web.archive.org/web/20160508213908/http://www.msn.com/zh-tw/entertainment/story/super-junior%E3%80%8Amr-simple%E3%80%8Bmv-youtube%E7%82%B9%E5%87%BB%E9%87%8F%E8%BF%87%E4%BA%BF/ar-BBmK8sb |archive-date=May 8, 2016 |url-status=dead }}
*{{cite web|url=http://news.donga.com/rel/3/all/20150413/70663900/4|work=[[The Dong-A Ilbo]]|script-title=ko:100,000,000뷰×4...'유튜브의 여왕' 소녀시대|date=April 13, 2015|trans-title=Girls' Generation achieve four videos with over 100,000,000 views|access-date=May 9, 2016|language=ko|archive-date=August 5, 2016|archive-url=https://web.archive.org/web/20160805215433/http://news.donga.com/rel/3/all/20150413/70663900/4|url-status=live}}</ref> and the first Asian girl group to amass five such videos with the addition of "Oh!" in 2016.<ref>{{cite news|url=http://tvdaily.co.kr/read.php3?aid=14817268361191798010|script-title=ko:'그래도 아직은 소녀시대'...'Gee'부터 'Oh!'까지 5개 MV 1억 뷰 달성|trans-title='It Is Still Girls Generation' ...Starting From "Gee" to 'Oh!' 5 MV Achieves 100 Million Views|work=TVDaily|author=Choi Ha-na|date=December 14, 2016|access-date=December 14, 2016|language=ko|archive-date=November 8, 2023|archive-url=https://web.archive.org/web/20231108060416/http://tvdaily.co.kr/read.php3?aid=14817268361191798010|url-status=live}}</ref> ''Billboard'' Boxscore reported that Girls' Generation was the top touring K-pop girl group by 2016.<ref name=billboardtour>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7350481/international-k-pop-concerts-growth-infographic|title=K-Pop Concerts Continue to Grow Outside Asia: Exclusive Infographic|first=Jeff|last=Benjamin|magazine=Billboard|date=May 3, 2016|access-date=May 3, 2016|archive-date=May 4, 2016|archive-url=https://web.archive.org/web/20160504053850/http://www.billboard.com/articles/columns/k-town/7350481/international-k-pop-concerts-growth-infographic|url-status=live}}</ref> The group won two Digital Daesangs (2009 and 2011) and one Disk Daesang (2010) at the [[Golden Disk Awards]], making them the first girl group to win a Grand Prize three times in a row in the award's history<ref>{{cite news|url=http://mwave.interest.me/enewsworld/en/article/2751/girls-generation-wins-digital-grand-prize-at-golden-disk-awards|title=Girls' Generation Wins Digital Grand Prize at Golden Disk Awards|first=Nancy|last=Lee|date=January 13, 2012|access-date=April 18, 2016|publisher=CJ E&M|archive-url=https://web.archive.org/web/20160506155401/http://mwave.interest.me/enewsworld/en/article/2751/girls-generation-wins-digital-grand-prize-at-golden-disk-awards|archive-date=May 6, 2016|url-status=dead}}</ref> and the first girl group to win an Album of the Year (Disk Daesang).<ref>{{cite web|url=https://news.joins.com/article/21026236|script-title=ko:[31회 골든] 골든디스크에서 세 번의 소녀시대 열렸다|work=[[Korea JoongAng Daily]]|date=December 21, 2016|access-date=December 15, 2019|archive-date=December 15, 2019|archive-url=https://web.archive.org/web/20191215061148/https://news.joins.com/article/21026236|url-status=live}}</ref> They also won two Daesangs at the [[Seoul Music Awards]],<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20160115000536|title=EXO wins third consecutive Grand Prize at Seoul Music Awards|work=[[The Korea Herald]]|date=January 15, 2016|access-date=March 16, 2016|archive-date=March 10, 2016|archive-url=https://web.archive.org/web/20160310220017/http://www.koreaherald.com/view.php?ud=20160115000536|url-status=live}}</ref> and were crowned both Artist of the Year and Best Female Group at the [[2011 Mnet Asian Music Awards]].<ref name=mama2011>{{cite news|url=https://koreatimes.co.kr/www/news/culture/2012/11/135_125189.html|title=MAMA loses Asian touch|first=Rachel|last=Lee|work=[[The Korea Times]]|date=November 21, 2012|access-date=April 21, 2016|archive-date=May 8, 2016|archive-url=https://web.archive.org/web/20160508151714/http://koreatimes.co.kr/www/news/culture/2012/11/135_125189.html|url-status=live}}</ref> ''[[Guinness World Records]]'' recognized Girls' Generation in its 2018 print edition as the artist that has earned the most awards at the [[Melon Music Awards]] (13 in total).<ref>{{cite book|chapter-url=https://books.google.com/books?id=fqQoDwAAQBAJ|title=Guinness World Records 2018: Meet our Real-Life Superheroes|chapter=Arts & Media|publisher=Guinness World Records|pages=179|date=August 29, 2017|isbn=978-1-910561-72-0|access-date=October 12, 2017|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051621/https://books.google.com/books?id=fqQoDwAAQBAJ|url-status=live}}</ref> In 2015, Girls' Generation became the first artist to accumulate 100 music show wins in Korea.<ref>{{cite web|url=https://biz.chosun.com/site/data/html_dir/2015/07/17/2015071703230.html|script-title=ko:소녀시대, 뮤직뱅크에서 '데뷔 후 100번째 트로피' 받았다|date=July 17, 2015|publisher=[[Chosun]]|access-date=September 25, 2022|language=Korean|archive-date=September 25, 2022|archive-url=https://web.archive.org/web/20220925162235/https://biz.chosun.com/site/data/html_dir/2015/07/17/2015071703230.html|url-status=live}}</ref><ref>{{cite web|url=https://www.donga.com/news/Entertainment/article/all/20150921/73762063/4|script-title=ko:이승환·소녀시대, 한국 가요사에 이름 새기다|date=September 21, 2015|author=김원겸|publisher=[[The Dong-A Ilbo]]|access-date=September 25, 2022|language=Korean|archive-date=September 25, 2022|archive-url=https://web.archive.org/web/20220925155030/https://www.donga.com/news/Entertainment/article/all/20150921/73762063/4|url-status=live}}</ref>

The group's lasting success has inspired or influenced various female K-pop singers such as [[Twice]]'s [[Momo Hirai|Momo]], [[Sana (singer)|Sana]], and [[Mina (Japanese singer)|Mina]],<ref>{{Cite episode |script-title=ko:소녀시대 in JAPAN|series=Boom The K-Pop|network=[[Mnet (TV channel)|Mnet]]|station=|date=July 14, 2011|season=1|number=1|language=ko}}</ref><ref>{{cite web|url=https://sports.donga.com/3/all/20160429/77848473/2|script-title=ko:[현장 인터뷰] 트와이스 사나·미나 "카라·소녀시대 보며 데뷔 꿈 키워"|author=최현정|date=April 29, 2016|access-date=September 19, 2022|language=ko|archive-date=September 19, 2022|archive-url=https://web.archive.org/web/20220919051249/https://sports.donga.com/3/all/20160429/77848473/2|url-status=live}}</ref> [[Mamamoo]]'s [[Moonbyul]],<ref>{{cite web|url=https://www.allurekorea.com/2020/03/30/her-time-to-shine-%eb%a7%88%eb%a7%88%eb%ac%b4-%eb%ac%b8%eb%b3%84/|title=HER TIME TO SHINE / 마마무 문별|author=허윤선|date=March 30, 2020|publisher=[[Allure (magazine)|Allure]]|access-date=October 23, 2022|quote=연습생 시절 동방신기와 소녀시대를 무척 좋아했어요.|trans-quote=When I was a trainee, I really liked TVXQ and Girls' Generation.|language=ko|archive-date=April 4, 2023|archive-url=https://web.archive.org/web/20230404154858/https://www.allurekorea.com/2020/03/30/her-time-to-shine-%EB%A7%88%EB%A7%88%EB%AC%B4-%EB%AC%B8%EB%B3%84/|url-status=live}}</ref> [[Itzy]]'s [[Chaeryeong (singer)|Chaeryeong]],<ref>{{cite web|url=https://www.newsis.com/view/?id=NISX20220908_0002007372|script-title=ko:채령 "소녀시대 꿈꿔...무대서 에너지 쏟은 후 내려오면 조용"|author=김현숙|date=September 8, 2022|access-date=September 19, 2022|language=ko|archive-date=September 20, 2022|archive-url=https://web.archive.org/web/20220920171348/https://www.newsis.com/view/?id=NISX20220908_0002007372|url-status=live}}</ref> [[Aespa]]'s Karina,<ref>{{cite web|url=https://www.chosun.com/entertainments/entertain_photo/2021/12/12/4E4ITLMRW7XDEIBGQFYNSYOZEA/|script-title=ko:'동안' 티파니, 11살 차이 카리나와 친구로 보일 정도...꾸준한 관리로 162cm·42kg 공식 프로필도 주목|author=이정혁|date=December 12, 2021|publisher=[[The Chosun Ilbo]]|access-date=September 19, 2022|language=ko|archive-date=September 20, 2022|archive-url=https://web.archive.org/web/20220920172740/https://www.chosun.com/entertainments/entertain_photo/2021/12/12/4E4ITLMRW7XDEIBGQFYNSYOZEA/|url-status=live}}</ref> [[Le Sserafim]]'s [[Sakura Miyawaki|Sakura]],<ref>{{cite web|url=https://www.chosun.com/entertainments/broadcast/2022/10/23/4XATBLC6QWBY22TSNKDF4RH4Z4/|title="'소녀시대'가 우상" '태연 키즈' 사쿠라, '성덕' 됐네 ('놀토') [어저께TV]|author=최지연|date=October 23, 2022|publisher=[[The Chosun Ilbo]]|access-date=October 23, 2022|language=ko|archive-date=October 23, 2022|archive-url=https://web.archive.org/web/20221023042057/https://www.chosun.com/entertainments/broadcast/2022/10/23/4XATBLC6QWBY22TSNKDF4RH4Z4/|url-status=live}}</ref> [[Billlie]]'s Tsuki,<ref>{{cite web |last1=Kim |first1=Na-yul |script-title=ko:[어게인TV]"메인댄서도 노래 잘해"..'복면가왕' 빌리 츠키, 편견 깨고 당찬 포부 |url=https://entertain.naver.com/read?oid=112&aid=0003597517 |website=[[Herald POP]] |publisher=[[Naver]] |access-date=6 November 2022 |language=ko |date=6 November 2022 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112004248/https://entertain.naver.com/read?oid=112&aid=0003597517 |url-status=live }}</ref> [[Choi Ye-na]],<ref>{{cite web|url=https://www.yna.co.kr/view/AKR20220803135000005|script-title=ko:'게임 히어로' 변신 최예나 "게임 직전의 설렘 담았죠"|date=August 3, 2022|author=Ahn Jeong-hoon|website=[[Yonhap News Agency]]|access-date=November 9, 2022|language=ko|archive-date=August 3, 2022|archive-url=https://web.archive.org/web/20220803172045/https://www.yna.co.kr/view/AKR20220803135000005|url-status=live}}</ref> and [[Fifty Fifty (group)|Fifty Fifty]]'s Keena.<ref>{{cite web |last=Basbas |first=Franchesca Judine |title=FIFTY FIFTY on their musical inspirations, the meaning of love, and working on their viral hit 'Cupid' |url=https://www.bandwagon.asia/articles/fifty-fifty-interview-cupid-single-release-attrakt-march-2023 |website=Bandwagon Asia |access-date=1 April 2023 |language=en |date=22 March 2023 |archive-date=March 22, 2023 |archive-url=https://web.archive.org/web/20230322141519/https://www.bandwagon.asia/articles/fifty-fifty-interview-cupid-single-release-attrakt-march-2023 |url-status=live }}</ref> Girl groups such as [[Apink]],<ref>{{cite AV media|title=Jo Jung Chi and Jang Dong Min's 2 O' Clock|publisher=KBS Cool FM / [[Korean Broadcasting System|KBS]]|date=December 23, 2014|language=ko|type=radio program}}</ref><ref>{{cite web|url=https://www.newsen.com/news_view.php?uid=201412231531420410|script-title=ko:에이핑크 "소녀시대 모든 걸그룹 워너비, 데뷔초부터 팬"|language=ko|date=December 23, 2014|access-date=September 16, 2022|author=황혜진|website=Newsen|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916233728/https://www.newsen.com/news_view.php?uid=201412231531420410|url-status=live}}</ref> [[GFriend]],<ref>{{cite web|url=http://news.chosun.com/site/data/html_dir/2017/01/16/2017011603209.html|script-title=ko:결성 10년 소녀시대... 어느새 '長壽시대'|work=[[The Chosun Ilbo]]|language=ko|trans-title=The 10th anniversary of Girls' Generation|date=January 16, 2017|access-date=February 22, 2017|author=Kim Seong-hyun|archive-date=January 18, 2017|archive-url=https://web.archive.org/web/20170118144153/http://news.chosun.com/site/data/html_dir/2017/01/16/2017011603209.html|url-status=live}}</ref> [[Lovelyz]],<ref>{{cite web|url=https://www.chosun.com/site/data/html_dir/2014/11/12/2014111202762.html|script-title=ko:러블리즈 "우리 롤모델은 소녀시대 선배님"|author=Lee Hye-rin|date=November 12, 2014|publisher=[[The Chosun Ilbo]]|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916215040/https://www.chosun.com/site/data/html_dir/2014/11/12/2014111202762.html|url-status=live}}</ref> [[Oh My Girl]],<ref>{{cite web|url=https://www.hankyung.com/entertainment/article/2015110432314|script-title=ko:'주간아이돌' 오마이걸, 상큼한 소녀시대 커버댄스 공개 '풋풋'|author=김지혜|date=November 4, 2015|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916225722/https://www.hankyung.com/entertainment/article/2015110432314|url-status=live}}</ref> [[Red Velvet (group)|Red Velvet]],<ref>{{cite web|url=https://n.news.naver.com/mnews/article/015/0003471527?sid=103|script-title=ko:'멜론뮤직어워드' 레드벨벳, "소녀시대 존경..에프엑스도 본받고 싶어"|author=김정현|date=November 7, 2015|access-date=September 19, 2022|language=ko|archive-date=September 19, 2022|archive-url=https://web.archive.org/web/20220919050241/https://n.news.naver.com/mnews/article/015/0003471527?sid=103|url-status=live}}</ref> [[Momoland]],<ref>{{cite web|url=https://www.hankyung.com/entertainment/article/201711231965H|script-title=ko:'모모랜드' 낸시X데이지가 밝힌 걸그룹의 고충|publisher=[[The Korea Economic Daily]]|date=November 23, 2017|access-date=October 12, 2022|language=ko|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012060930/https://www.hankyung.com/entertainment/article/201711231965H|url-status=live}}</ref> [[Iz*One]],<ref>{{cite web|url=https://www.chosun.com/site/data/html_dir/2018/10/29/2018102902782.html|script-title=ko:"롤모델은 소녀시대"..아이즈원, 국민걸그룹 탄생 알린 당찬 데뷔[종합]"|author=Seon Mi-kyung|website=[[The Chosun Ilbo]]|date=October 29, 2018|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916223440/https://www.chosun.com/site/data/html_dir/2018/10/29/2018102902782.html|url-status=live}}</ref> [[GWSN]],<ref>{{cite web|url=https://www.hankyung.com/entertainment/article/201905143879I|script-title=ko:공원소녀 "롤모델은 소녀시대, 뚜렷한 개성과 조화되는 매력 본받고파"|date=May 14, 2019|author=Kim Na-kyung|publisher=[[The Korea Economic Daily]]|access-date=November 9, 2022|language=ko|archive-date=November 9, 2022|archive-url=https://web.archive.org/web/20221109185515/https://www.hankyung.com/entertainment/article/201905143879I|url-status=live}}</ref> [[STAYC]],<ref>{{cite web|url=https://entertain.naver.com/read?oid=018&aid=0004784585|script-title=ko:'데뷔' 스테이씨 "롤모델은 소녀시대... 오래 함께하고파"|author=윤기백|date=November 12, 2020|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916220508/https://entertain.naver.com/read?oid=018&aid=0004784585|url-status=live}}</ref> [[Melody Day (band)|Melody Day]],<ref>{{cite web|url=http://entertain.naver.com/read?oid=112&aid=0002839708|script-title=ko:'해투3' 구구단 김세정·멜로디데이 차희, '소녀시대는 걸그룹 교과서'|publisher=[[Naver]]|language=ko|author=Kim Ji-ah|date=August 11, 2016|access-date=February 22, 2017|archive-date=August 24, 2017|archive-url=https://web.archive.org/web/20170824134809/http://entertain.naver.com/read?oid=112&aid=0002839708|url-status=live}}</ref> [[Dreamcatcher (group)|Dreamcatcher]],<ref>{{cite web|url=https://entertain.naver.com/read?oid=117&aid=0002944880|title=[MD인터뷰] 드림캐쳐 "우상 소녀시대와 활동 행복...신인상 받고파"|author=이승록|date=August 12, 2017|access-date=October 12, 2022|language=ko|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012052347/https://entertain.naver.com/read?oid=117&aid=0002944880|url-status=live}}</ref> [[Kep1er]],<ref>{{cite web|url=https://v.daum.net/v/20220103173309303|script-title=ko:'데뷔' 케플러 "롤모델은 소녀시대..개인적 역량+팀 조화 닮고파"|author=황미현|date=January 3, 2022|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916211648/https://v.daum.net/v/20220103173309303|url-status=live}}</ref> [[Rocket Punch]],<ref>{{cite web|url=https://n.news.naver.com/entertain/article/408/0000148195|script-title=ko:'옐로 펀치' 로켓펀치 "롤모델이자 첫번째 워너비는 소녀시대 선배님들" (정희)|language=ko|date=March 10, 2022|access-date=March 10, 2022|first=Yeon-sil|last=Lee|website=[[Naver]]|archive-date=March 13, 2022|archive-url=https://web.archive.org/web/20220313013357/https://n.news.naver.com/entertain/article/408/0000148195|url-status=live}}</ref> and [[Mimiirose]]<ref>{{cite web|url=https://entertain.naver.com/read?oid=108&aid=0003087594|script-title=ko:'소주 한 잔'과 맞바꾼 미미로즈, 임창정 제작 '만능 걸그룹' 데뷔[종합]|author=한해선|date=September 16, 2022|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916210919/https://entertain.naver.com/read?oid=108&aid=0003087594|url-status=live}}</ref> have declared them as their role models.

After reuniting for their 15th anniversary, Girls' Generation became one of the longest running K-pop girl groups.<ref>{{cite web|url=https://en.yna.co.kr/view/AEN20220805006500315|title=Girls' Generation is back with studio album marking 15th year|author=Shim Sun-ah|date=August 5, 2022|work=[[Yonhap News Agency]]|access-date=January 2, 2023|archive-date=August 5, 2022|archive-url=https://web.archive.org/web/20220805152204/https://en.yna.co.kr/view/AEN20220805006500315|url-status=live}}</ref> Writing for ''[[The Korea Herald]]'', Choi Ji-won highlighted the significance of their return in "an industry where most girl groups cannot stand the test of time", especially considering that they are in different companies.<ref>{{cite web|url=https://www.koreaherald.com/view.php?ud=20220805000581|title=15-year longevity possible because 'Girls' Generation is Girls' Generation's fan'|author=Choi Ji-won|date=August 5, 2022|work=[[The Korea Herald]]|access-date=January 2, 2023|archive-date=August 5, 2022|archive-url=https://web.archive.org/web/20220805143247/https://www.koreaherald.com/view.php?ud=20220805000581|url-status=live}}</ref> Jeff Benjamin from ''Billboard'' further remarked that Girls' Generation is the latest example in a trend of groups staying together even if they depart the label that created them.<ref>{{cite magazine|url=https://www.billboard.com/music/pop/girls-generation-forever-1-comeback-1235123399/|title=Girls' Generation Remind Us They're K-Pop Icons With 'Forever 1'|last=Benjamin|first=Jeff|date=August 5, 2022|magazine=Billboard|access-date=January 2, 2023|archive-date=August 6, 2022|archive-url=https://web.archive.org/web/20220806015010/https://www.billboard.com/music/pop/girls-generation-forever-1-comeback-1235123399/|url-status=live}}</ref> Reporters from the ''[[Kyunghyang Shinmun]]'' commented on how in the K-pop industry where "young age is the capital", Girls' Generation and [[Kara (South Korean group)|Kara]]'s reunions in 2022 marked a milestone in the history of girl groups.<ref>{{cite web|url=https://www.khan.co.kr/culture/culture-general/article/202212201525001|script-title=ko:'어린 소녀들'에겐 가혹했던 15년, 소녀시대·카라의 뭉클한 귀환|trans-title=15 harsh years for 'little girls', a touching return of Girls' Generation and KARA|date=December 20, 2022|work=[[Kyunghyang Shinmun]]|access-date=January 2, 2023|language=Korean|archive-date=December 20, 2022|archive-url=https://web.archive.org/web/20221220064204/https://www.khan.co.kr/culture/culture-general/article/202212201525001|url-status=live}}</ref>

== Endorsements ==
[[File:LG 시네마 3D TV 새 모델 ‘소녀시대’ 영입.jpg|thumb|right|Girls' Generation for a [[LG Electronics]] commercial in 2012]]
Girls' Generation are regarded as one of the most sought-out advertisers in South Korea.<ref name="bntnews.hankyung.com">{{cite web|url=http://bntnews.hankyung.com/apps/news?popup=0&nid=04&c1=04&c2=04&c3=00&nkey=200909280929513&mode=sub_view|title=CF 퀸으로 등극한 소녀시대, 광고계도 접수|work=[[The Korea Economic Daily]]|language=ko|access-date=April 20, 2016|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306031807/http://bntnews.hankyung.com/apps/news?c1=04&c2=04&c3=00&mode=sub_view&nid=04&nkey=200909280929513&popup=0|url-status=live}}</ref> Marketers named the group as the models with the most influence over consumers, attributing the group's positive attention from the public to their vocals, looks, and fashion sense.<ref name="acrofan.com">{{cite web|url=http://www.acrofan.com/ko-kr/life/news/?mode=view&cate=02&seq=23479&wd=20101222&ucode=00000007&page=1|script-title=ko:소녀시대, 가요계-광고계 동시 석권|trans-title=Girls Generation Takes Over Music Scene, and Now CF Scene|archive-url=https://web.archive.org/web/20110903063326/http://www.acrofan.com/ko-kr/life/news/?mode=view&cate=02&seq=23479&wd=20101222&ucode=00000007&page=1|archive-date=September 3, 2011|date=December 22, 2010|publisher=Acrofan|language=ko}}</ref> The group has appeared in over forty endorsement deals—major ones included [[LG]], [[Intel]], Korean chicken chain Goobne Chicken, [[Casio]], [[Samantha Thavasa]], [[Domino's Pizza]] and [[Lotte (conglomerate)|Lotte]].<ref name=ny/><ref name=jeffyang>{{cite news|last1=Yang|first1=Jeff|title=Can Girls' Generation Break Through in America?|url=https://blogs.wsj.com/korearealtime/2012/02/07/can-girls%E2%80%99-generation-break-through-in-america/|work=The Wall Street Journal|date=February 7, 2012|access-date=April 9, 2016|archive-date=February 12, 2012|archive-url=https://web.archive.org/web/20120212052959/http://blogs.wsj.com/korearealtime/2012/02/07/can-girls%E2%80%99-generation-break-through-in-america/|url-status=live}}
*{{cite news|url=http://english.hankyung.com/news/apps/news.view?c1=04&nkey=201207120838121|title=Girls Generation Picked as Ad Model for Casio|work=[[The Korea Economic Daily]]|date=July 12, 2012|access-date=April 17, 2016|archive-date=April 26, 2016|archive-url=https://web.archive.org/web/20160426100856/http://english.hankyung.com/news/apps/news.view?c1=04&nkey=201207120838121|url-status=live}}
*{{cite news|url=https://koreatimes.co.kr/www/news/culture/2013/09/135_142730.html|title=Girls' Generation's to become face of Samantha Tavasa|work=[[The Korea Times]]|publisher=[[Hankook Ilbo]]|date=September 12, 2013|access-date=April 21, 2016|archive-date=April 21, 2016|archive-url=https://web.archive.org/web/20160421145137/http://koreatimes.co.kr/www/news/culture/2013/09/135_142730.html|url-status=live}}
*{{cite news|url=http://theadvisorcambodia.com/2014/07/k-pop-u-dont-stop/|archive-url=https://web.archive.org/web/20161021051152/http://theadvisorcambodia.com/2014/07/k-pop-u-dont-stop/|title=K-pop u don't stop|first=Wayne|last=McCallum|work=The Advisor Cambodia|date=July 24, 2014|archive-date=October 21, 2016}}
*{{cite news|url=http://www.yonhapnews.co.kr/economy/2012/03/31/0325000000AKR20120331030800003.HTML|script-title=ko:롯데백화점, 걸그룹 '소녀시대' 모델 기용|publisher=[[Yonhap News Agency]]|language=ko|date=April 1, 2012|access-date=April 17, 2016|archive-date=October 21, 2016|archive-url=https://web.archive.org/web/20161021094406/http://www.yonhapnews.co.kr/economy/2012/03/31/0325000000AKR20120331030800003.HTML|url-status=live}}</ref> They also collaborated with Korean shopping mall 10 Corso Como Seoul to create their own perfume brand "Girl".<ref>{{cite news|url=https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |title=Psy showcases Korean fashion |date=May 7, 2013 |work=[[The Korea Times]] |access-date=April 17, 2016 |author=Park Jin-hai |url-status=live |archive-url=https://web.archive.org/web/20131224105612/https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |archive-date=December 24, 2013 }}</ref>

In 2009, the popularity of "Gee" helped the group generate ₩1.5 billion ($1.2 million) in endorsement revenue.<ref>{{cite news|url=http://news.sbs.co.kr/news/endPage.do?news_id=N1000545956&plink=OLDURL|script-title=ko:소녀시대 'Gee 신드롬'...5주 동안 35억 벌었다|publisher=[[Seoul Broadcasting System]]|language=ko|date=February 17, 2009|access-date=April 18, 2016|archive-date=May 4, 2016|archive-url=https://web.archive.org/web/20160504232824/http://news.sbs.co.kr/news/endPage.do?news_id=N1000545956&plink=OLDURL|url-status=live}}</ref> In 2011 and 2012, the members of Girls' Generation combined were the South Korean celebrities who shot the most commercials.<ref>{{cite news|url=http://star.mt.co.kr/view/stview.php?no=2011121510470684533&type=1&outlink=1|script-title=ko:소시·이승기, 1년간 'CF27편' 선보였다..광고퀸·킹|date=December 15, 2011|publisher=[[Star News (South Korea)|Star News]]|language=ko|access-date=April 18, 2016|archive-date=May 9, 2016|archive-url=https://web.archive.org/web/20160509010704/http://star.mt.co.kr/view/stview.php?no=2011121510470684533&type=1&outlink=1|url-status=live}}</ref><ref>{{cite news|url=http://isplus.live.joins.com/news/article/article.asp?total_id=10633779|script-title=ko:수지, 소녀시대-김태희까지 모두 꺾고 'CF퀸' 우뚝|language=ko|work=[[JoongAng Ilbo]]|date=February 7, 2013|access-date=January 2, 2015|archive-date=January 3, 2015|archive-url=https://web.archive.org/web/20150103083514/http://isplus.live.joins.com/news/article/article.asp?total_id=10633779|url-status=live}}</ref>

==Discography==
<!--Note: Please do not insert information, labelling with "TBA" without a valid source as it may be considered as predictions or speculations as per [[Wikipedia:What Wikipedia is not#Wikipedia is not a crystal ball]].-->
{{Main|Girls' Generation discography}}
{{col-begin}}
{{col-2}}
'''Korean studio albums'''
* ''[[Girls' Generation (2007 album)|Girls' Generation]]'' (2007)
* ''[[Oh! (Girls' Generation album)|Oh!]]'' (2010)
* ''[[The Boys (Girls' Generation album)|The Boys]]'' (2011)
* ''[[I Got a Boy]]'' (2013)
* ''[[Lion Heart (album)|Lion Heart]]'' (2015)
* ''[[Holiday Night]]'' (2017)
* ''[[Forever 1]]'' (2022)
{{col-2}}
'''Japanese studio albums'''
* ''[[Girls' Generation (2011 album)|Girls' Generation]]'' (2011)
* ''[[Girls & Peace]]'' (2012)
* ''[[Love & Peace (Girls' Generation album)|Love & Peace]]'' (2013)
{{col-end}}

==Tours==
{{Main|List of Girls' Generation live performances}}
{{col-begin}}
{{col-2}}

===Headlining===

'''Asia tours'''
* [[Into the New World Tour]] (2009–2010)<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/art/2009/12/143_57662.html|title=Girls' Generation Impresses Fans With First Concert|author=Han Sang-hee|work=[[The Korea Times]]|date=December 21, 2009|access-date=April 30, 2015|archive-date=November 3, 2015|archive-url=https://web.archive.org/web/20151103132522/http://www.koreatimes.co.kr/www/news/art/2009/12/143_57662.html|url-status=live}}</ref>
* [[Girls' Generation Tour]] (2011–2012)<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/art/2011/07/143_91680.html|title=Girls' Generation — it's the girls' time!|work=[[The Korea Times]]|date=July 26, 2011|author=Kwon Mee-yoo|access-date=April 30, 2015|archive-date=May 5, 2015|archive-url=https://web.archive.org/web/20150505074555/http://www.koreatimes.co.kr/www/news/art/2011/07/143_91680.html|url-status=live}}</ref>
* [[Girls & Peace World Tour]] (2013–2014)<ref>{{cite web|url=http://entertainment.xin.msn.com/en/hallyu/girls%E2%80%99-generation-to-rock-singapore-on-october-12-1|archive-url=https://web.archive.org/web/20131212215158/http://entertainment.xin.msn.com/en/hallyu/girls%E2%80%99-generation-to-rock-singapore-on-october-12-1|title=Girls' Generation to rock Singapore on October 12|publisher=[[MSN]]|date=August 15, 2013|archive-date=December 12, 2013}}</ref>
* [[Girls' Generation's Phantasia]] (2015–2016)<ref>{{cite web|url=http://kpopherald.koreaherald.com/view.php?ud=201602011526598767646_2|title=Girls' Generation concert in Bangkok|date=February 1, 2016|work=[[The Korea Herald]]|access-date=April 20, 2016|author=Kim Soo-hyang|archive-date=April 2, 2016|archive-url=https://web.archive.org/web/20160402113828/http://kpopherald.koreaherald.com/view.php?ud=201602011526598767646_2|url-status=live}}</ref>

'''Japan tours'''
* [[The First Japan Arena Tour (Girls' Generation)|The First Japan Arena Tour]] (2011)<ref name="GG_JP_Tour">{{cite web|url=http://www.girls-generation.jp/gg/category/live/page/3|title=Girls' Generation Events|publisher=Girls' Generation Japanese official website|language=ja|access-date=April 30, 2015|archive-date=October 5, 2015|archive-url=https://web.archive.org/web/20151005020848/http://www.girls-generation.jp/gg/category/live/page/3|url-status=live}}</ref>
* [[Girls & Peace Japan 2nd Tour]] (2013)<ref>{{cite web|url=http://www.girls-generation.jp/gg/category/live/page/2|title=Events: Page 2|publisher=Girls' Generation Japanese official website|language=ja|access-date=April 30, 2015|archive-date=October 5, 2015|archive-url=https://web.archive.org/web/20151005020828/http://www.girls-generation.jp/gg/category/live/page/2|url-status=live}}</ref>
* [[Love & Peace Japan 3rd Tour]] (2014)<ref name="3rd_Japan_Tour"/>

'''Special concerts'''
* [[Girls' Generation "The Best Live" at Tokyo Dome]] (2014)<ref>{{cite web|url=http://www.koreaherald.com/view.php?ud=20140825000777|title=SNSD holding first Tokyo Dome concert in December|date=August 25, 2014|work=[[The Korea Herald]]|access-date=April 8, 2016|archive-date=September 23, 2016|archive-url=https://web.archive.org/web/20160923140448/http://www.koreaherald.com/view.php?ud=20140825000777|url-status=live}}</ref>

'''Special events'''
* Girls' Generation "Holiday to Remember" 10th Anniversary (2017)<ref>{{cite web|url=https://en.yna.co.kr/view/AEN20170730002800315|title=Girls' Generation to showcase new album at fan meeting next week|date=July 30, 2017|work=[[Yonhap News Agency]]|access-date=September 22, 2022|archive-date=August 10, 2022|archive-url=https://web.archive.org/web/20220810060343/https://en.yna.co.kr/view/AEN20170730002800315|url-status=live}}</ref>
* 2022 Girls' Generation Special Event "Long Lasting Love" (2022)<ref>{{cite web|url=https://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=artist&id=&board_seq=427507&page=|title=2022 Girls' Generation Special Event - Long Lasting Love|date=August 22, 2022|work=[[KBS World]]|access-date=September 22, 2022|archive-date=September 13, 2022|archive-url=https://web.archive.org/web/20220913080954/https://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=artist&id=&board_seq=427507&page=|url-status=live}}</ref>
{{col-2}}

===Concert participation===
* [[SM Town Live '08]] (2008–2009)<ref>{{cite news|url=http://english.visitkorea.or.kr/enu/AKR/FU_EN_15.jsp?gotoPage=222&cid=584375|title=[Korea] Watch SMTOWN LIVE '08 and Tour Korea|date=July 8, 2008|publisher=[[Korea Tourism Organization]]|access-date=April 21, 2016|archive-date=April 21, 2016|archive-url=https://web.archive.org/web/20160421140511/http://english.visitkorea.or.kr/enu/AKR/FU_EN_15.jsp?gotoPage=222&cid=584375|url-status=live}}</ref>
* [[SM Town Live '10 World Tour]] (2010–2011)<ref>{{cite web|archive-url=https://web.archive.org/web/20100716180507/http://www.mb.com.ph/articles/265001/sm-entertainment-artists-including-super-junior-hold-world-tour|url=http://www.mb.com.ph/articles/265001/sm-entertainment-artists-including-super-junior-hold-world-tour|title=SM Entertainment artists including Super Junior to hold world tour|first=Jonathan|last=Hicap|date=July 3, 2010|archive-date=July 16, 2010|work=[[Manila Bulletin]]}}</ref>
* [[SM Town Live World Tour III]] (2012–2013)<ref>{{cite web|url=http://mwave.interest.me/enewsworld/en/article/7765/boa-dbsk-super-junior-and-the-rest-of-smtown-shake-things-up-in-taiwan|title=BoA, DBSK, Super Junior and the Rest of SMTown Shake Things Up in Taiwan|publisher=CJ E&M|access-date=May 1, 2015|date=June 11, 2012|archive-url=https://web.archive.org/web/20160202023009/http://mwave.interest.me/enewsworld/en/article/7765/boa-dbsk-super-junior-and-the-rest-of-smtown-shake-things-up-in-taiwan|archive-date=February 2, 2016|url-status=dead}}</ref>
* [[SM Town Week]] (2013)<ref>{{cite web|url=https://koreatimes.co.kr/www/news/culture/2013/11/135_146689.html|title=Girls' Generation to hold year-end concert Dec. 22|date=November 22, 2013|work=[[The Korea Times]]|access-date=April 22, 2016|archive-date=April 22, 2016|archive-url=https://web.archive.org/web/20160422230420/http://koreatimes.co.kr/www/news/culture/2013/11/135_146689.html|url-status=live}}</ref>
* [[SM Town Live World Tour IV]] (2014–2015)<ref>{{cite web|url=http://mwave.interest.me/enewsworld/en/article/77588/smtown-live-stages-performance-of-snsd-as-eight|title=SNSD Performs as Eight for "SM Town Live" in Tokyo|publisher=CJ E&M|date=October 7, 2014|author=Jeon Ah Ram|access-date=May 1, 2015|archive-url=https://web.archive.org/web/20150501103545/http://mwave.interest.me/enewsworld/en/article/77588/smtown-live-stages-performance-of-snsd-as-eight|archive-date=May 1, 2015|url-status=dead}}</ref>
* [[SM Town Live World Tour V]] (2016)<ref>{{cite web|url=http://sports.chosun.com/news/ntype.htm?id=201607190100141130010092&servicedate=20160718|title=SMTOWN LIVE, 오사카 쿄세라돔 공연 '9만 관객 열광'|work=[[The Chosun Ilbo]]|date=July 18, 2016|access-date=July 30, 2016|language=ko|archive-date=July 31, 2016|archive-url=https://web.archive.org/web/20160731052438/http://sports.chosun.com/news/ntype.htm?id=201607190100141130010092&servicedate=20160718|url-status=live}}</ref>
* [[SM Town Live World Tour VI]] (2017)<ref>{{cite web|url=http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|title=Girls' Generation celebrates 10-year anniversary with new album|last=Yoon|first=Min-sik|date=July 4, 2017|access-date=July 11, 2017|archive-date=July 11, 2017|archive-url=https://web.archive.org/web/20170711151956/http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|url-status=live}}</ref>
* [[SM Town Live 2022: SMCU Express|SM Town Live 2022: SMCU Express at Human City, Suwon]] (2022)
{{col-end}}

==Filmography==
{{Main|Girls' Generation videography#Filmography}}
*''[[I AM.]]'' (2012)<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20120621001231|title=Box Office|work=[[The Korea Herald]]|date=June 22, 2012|access-date=April 27, 2016|archive-date=October 5, 2016|archive-url=https://web.archive.org/web/20161005184537/http://www.koreaherald.com/view.php?ud=20120621001231|url-status=live}}</ref>
*''SMTown: The Stage'' (2015)<ref>{{cite web|url=http://www.scmp.com/lifestyle/film-tv/article/1882530/film-review-smtown-stage-k-pop-love-exo-girls-generation-super|title=Film review: SMTown: The Stage|work=[[South China Morning Post]]|date=November 24, 2015|first=Edmund|last=Lee|access-date=April 8, 2016|archive-date=November 25, 2015|archive-url=https://web.archive.org/web/20151125163753/http://www.scmp.com/lifestyle/film-tv/article/1882530/film-review-smtown-stage-k-pop-love-exo-girls-generation-super|url-status=live}}</ref>

==See also==
* [[List of best-selling girl groups]]

==Notes==
{{Notefoot}}

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{Official website|1=https://www.smtown.com/artist/musician/44}} {{in lang|ko}}
* {{AllMusic|class=artist|id=girls-generation-mn0001687279|label=Girls' Generation}}
* {{IMDb name|id=nm4897521}}

{{Girls' Generation}}
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[[Category:Girls' Generation| ]]
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