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{{Short description|Mexican cookie company}}
{{Verification|date=June 2022}}{{about|the Mexican company|the Spanish wind turbine manufacturer|Gamesa Corporación Tecnológica}}
{{Infobox company|
| name = Gamesa, S. de R.L. de C.V.|
| logo = [[File:Gamesa.gif|200px]]|
| type = [[Subsidiary]] of [[PepsiCo]]|
| slogan = |
| foundation = {{start date and age|df=yes|1921||}}|
| location = [[San Nicolás de los Garza]], [[Nuevo León]], Mexico|
| key_people = |
| num_employees = |
| products = [[Cookie]]s<br />[[Pasta]]|
| homepage = https://www.gamesacookies.com/
}}

'''Gamesa''' (formerly '''Galletera Mexicana S.A. de C.V.''' "Mexican Biscuit Company")(also [[:es:Grupo_Gamesa|Grupo Gamesa]]) is [[Mexico]]'s largest manufacturer of [[cookie]]s. The company also makes flour, ready to eat cereals and other related products. It is headquartered in [[San Nicolás de los Garza]], [[Nuevo León]], Mexico, and have production facilities in eight states across Mexico and one in Colombia. In 1990, they were acquired by [[PepsiCo]], also owner of Pepsi, Sabritas and Sonric's in Mexico.

Gamesa also sells cookies in the United States, Central and South America and the Caribbean.

Among their most successful brands are "[[Marie biscuit|Marias Gamesa]]", "Emperador", "Arcoiris", "Mamut", "Chokis", "Cremax", "Marca Gamesa", "Saladitas", "Crackets", among others.

== History ==
Alberto, Ignacio, and Manuel Santos Gonzalez, three brothers, acquired the majority of the stocks of the pasta and cookie company "Lara" in 1921, which would change name and merge with other companies to create "Gamesa".

In 1992, the cookie company introduced nine value-priced cookies to the United States market. The move to the U.S. market would hopefully net the company $10 million in sales by the end of 1992 and $20 million by 1993. The advertisement for this campaign was handled by Market Entry of Dallas, TX. They targeted Hispanic consumers.<ref>{{Cite journal |last=Fisher |first=Christy |date=June 15, 1992 |title=Mexican cookie giant heading north. |journal=Advertising Age |volume=63 |issue=24 |pages=40 |via=EBSCO}}</ref>

In the year 2000, the company began a new era in which automation became the norm. The company acquired machinery from Italian company [https://www.sasib.com/en Sasib], that allowed them to produce as much as 3.3 kilos (about 7.3 pounds) per hour.<ref>{{Cite journal |date=September 30, 2000 |title=Gamesa Ingresa a Una Nueva Era |journal=Industria Alimenticia |volume=11 |issue=9 |pages=64–66 |via=EBSCO}}</ref> 

As of 2023, the company had 13,000 employees.<ref>{{Cite web |date=November 1, 2024 |title=Grupo Gamesa, S. de R.L. de C.V. |url=https://link.gale.com/apps/profile/Company/HNXSZF405832027/GBIB? |access-date=November 1, 2024 |website=Gale Business Insights}}</ref>

== Products ==
* Emperador
* Chokis
* Marias
* Arcoiris
* Clasicas
* Mamut
* Saladitas
* Crackets

== References ==
{{reflist}}

== External links ==
* [https://www.gamesacookies.com/ Company website]
* [https://www.instagram.com/gamesa.us/ Official Instagram]
* [https://www.facebook.com/GamesaUSA/ Gamesa USA Facebook]

{{PepsiCo}}

[[Category:Monterrey metropolitan area]]
[[Category:Manufacturing companies of Mexico]]
[[Category:Mexican brands]]
[[Category:PepsiCo subsidiaries]]
[[Category:Food and drink companies established in 1921]]
[[Category:Mexican companies established in 1921]]
[[Category:Mexican subsidiaries of foreign companies]]


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