View source for GameStop

{{Short description|American video game retailer}}
{{Distinguish|GameSpot}}
{{Use mdy dates|date=April 2025}}
{{Use American English|date=April 2025}}
{{Infobox company
| name = GameStop Corp.
| logo = GameStop Logo.svg
| logo_size = 250px
| logo_caption = Logo used since 2021
| former_name = Babbage's (1984–1999)
| type = [[Public company|Public]]
| traded_as = {{ubl|{{NYSE|GME}} (Class A)|[[S&P 400]] component}}
| industry = [[Retail]]
| predecessors = {{ubl|Software Etc.|Funco}}
| founded = {{start date and age|1984}}
| founders = {{ubl|[[Leonard Riggio]]|Daniel DeMatteo|Richard Fontaine}}
| hq_location_city = [[Grapevine, Texas]]
| hq_location_country = U.S.
| num_locations = 3,203 (February 2025)<ref name="2024-10K"/>
| area_served = {{Ubl
|[[Australia]]
|[[France]]
|[[New Zealand]]
|[[United States]]
}}
| key_people = [[Ryan Cohen]] ([[chairman]] and [[Chief executive officer|CEO]])
| products = {{ubl|[[Video game]]s|[[Video game console|Consoles]]|[[Video game accessory|Accessories]]}}
| revenue = {{decrease}} {{US$|3.82 billion|link=yes}} (2024)
| operating_income = {{increase}} US-$26 million (2024)
| net_income = {{increase}} US$131.3 million (2024)
| assets = {{increase}} US$5.87 billion (2024)
| equity = {{increase}} US$5.46 billion (2024)
| num_employees = 8,000 [[Full-time job|full-time]]; {{nowrap|13,000–18,000}} [[Part-time contract|part-time]] (Feb 2024)
| parent = NeoStar Retail Group (1994–1996)<br />Babbage's Etc. (1996–1999)<br />[[Barnes & Noble]] (1999–2004)
| subsid = {{ubl|Babbage's|[[EB Games]]|[[Geeknet]]|[[Micromania-Zing]]|[[Rhino Video Games]]|[[ThinkGeek]]}}
| website = {{URL|gamestop.com}}
| footnotes = <ref name="2024-10K"/>
}}

'''GameStop Corp.''' is an American [[video game]], consumer electronics, and gaming merchandise retailer,<ref name="2024-10K"/> headquartered in [[Grapevine, Texas]] (a suburb of [[Dallas–Fort Worth]]). The brand is the largest video game retailer worldwide.<ref name=":3">{{Cite web |last=Gilbert |first=Ben |title=The world's biggest video game retailer, GameStop, is dying: Here's what led to the retail giant's slow demise |url=https://www.businessinsider.com/gamestop-worlds-biggest-video-game-retailer-decline-explained-2019-7 |access-date=2025-05-23 |website=Business Insider |language=en-US}}</ref> {{As of|2025|2|df=US}}, the company operated 3,203 stores including 2,325 both in the United States, 193 in [[Canada]] (the Canadian operations were sold in May 2025), 374 in [[Australia]] and 311 in [[Europe]] under the GameStop, [[EB Games]], [[Micromania-Zing]], [[ThinkGeek]] and Zing Pop Culture brands.<ref name="2024-10K"/><ref name=fortune/> The company was founded in Dallas in 1984 as '''Babbage's''' and took on its current name in 1999.

The company's performance declined during the mid-to-late 2010s due to the shift of video game sales to [[online shopping]] and failed investments by GameStop in [[smartphone]] retail. In 2021, after retail investors on [[Reddit]] noticed that the [[short interest ratio|short interest]] exceeded 100%, the company's stock price skyrocketed from $17.25 to over US$500 per share. According to the SEC report, this volatility was only in part due to the massive buying power of retail investors. The company received significant media attention during January and February 2021 due to the [[Volatility (finance)|volatility]] of its stock price in the [[GameStop short squeeze]]; the company was ranked 577th on the [[Fortune 500|''Fortune'' 500]].<ref name=fortune>{{Cite web|title=GameStop {{!}} 2021 Fortune 500|url=https://fortune.com/company/gamestop/fortune500/|access-date=2023-09-03|website=Fortune|language=en}}</ref> GameStop also used to own and publish the [[video game journalism|video game magazine]] ''[[Game Informer]]'' before discontinuing it in August 2024 and selling it to [[Gunzilla Games]] in 2025.<ref name=":1">{{Cite web |date=2024-08-02 |title=GameStop Shuts Down Game Informer, The Longest-Running Gaming Magazine In The US |url=https://kotaku.com/game-informer-gamestop-meme-stock-gme-last-issue-1851611973 |access-date=2024-08-02 |website=Kotaku |language=en}}</ref><ref name=":2">{{Cite web |last=Moreau |first=Jordan |date=2024-08-02 |title=Game Informer Magazine Shuts Down After 33 Years |url=https://variety.com/2024/digital/news/game-informer-shuts-down-gamestop-magazine-1236094109/ |access-date=2024-08-02 |website=Variety |language=en-US}}</ref>

Over 400 GameStop stores closed in January 2025 due to a decline in sales, a pace to close twice as many as the company did in 2024. Consumer shift to the [[online marketplace]] has led to a decline in revenue. This represents the highest number of stores that GameStop has closed in a single month.<ref>{{Cite web|title=GameStop stores closed in January|url=https://www.newsweek.com/gamestop-stores-closing-2025-full-list-2029930| access-date=2025-02-12| website=newsweek.com| language=en}}</ref>

On March 25, 2025, GameStop announced a plan to use its cash reserves to buy [[Bitcoin]].<ref>{{cite news |last1=Lipschultz |first1=Bailey |title=GameStop to Borrow $1.3 Billion to Fund Bitcoin Buying Spree |url=https://www.bloomberg.com/news/articles/2025-03-26/gamestop-to-borrow-1-3-billion-to-fund-bitcoin-buying-spree |access-date=March 28, 2025 |work=Bloomberg News |date=March 26, 2025}}</ref>

==History==
[[File:Software etc logo.jpg|200px|thumbnail|Logo of retailer Software, Etc. on a 5.25" [[floppy disk]] branded by the company]]
<!-- 12/20/06: This would be good in a section about the history of GameStop's Internet operations but again does not relate to NeoStar merger
http://www.internetnews.com/ec-news/article.php/168271-->

===Babbage's (1984–1994)===
GameStop traces its roots to Babbage's, a Dallas, Texas–based [[software]] retailer founded in 1984 by former [[Harvard Business School]] classmates James McCurry and [[Gary M. Kusin]].<ref>{{Cite web |last=Manharjoshi |date=2021-02-01 |title=Decoding the GameStop Scene-2 |url=https://medium.com/business-club-iit-bhu-varanasi/in-this-piece-lets-look-at-the-company-in-the-middle-of-all-this-gamestop-88186f1ad01 |access-date=2025-05-23 |website=The Business Club, IIT (BHU) Varanasi |language=en}}</ref> The company was named after [[Charles Babbage]]<ref>{{Cite web |last=Cain |first=Áine |title=4 retro video game and software stores that have been deleted from malls across America |url=https://www.businessinsider.com/video-game-computer-software-stores-closed-history-2019-7 |access-date=2025-05-23 |website=Business Insider |language=en-US}}</ref> and opened its first store in Dallas's [[NorthPark Center]] with the help of [[Ross Perot]], an early investor in the company.<ref>{{Cite news |url=https://www.bizjournals.com/austin/blog/abje_news/2010/07/the_perot_factor.html |title=The Ross Perot Factor | first=Jeff | last=Bounds| work=[[American City Business Journals]] |date=July 1, 2010 |archive-date=September 10, 2014|archive-url=https://web.archive.org/web/20140910200141/http://upstart.bizjournals.com/companies-executives/2010/06/25/three-entrepreneurs-look-back-at-advice-from-h-ross-perot.html?page=all|url-status=live}}</ref> The company quickly began to focus on video game sales for the then-dominant [[Atari 2600]]. Babbage's began selling [[Nintendo]] games in 1987.<ref name=":4">{{Cite web |title=History of GameStop Corp. |url=https://www.fundinguniverse.com/company-histories/gamestop-corp-history/ |access-date=2025-05-23 |website=FundingUniverse |language=en}}</ref> Babbage's became a [[public company]] via an [[initial public offering]] in 1988.<ref name=":4" /> By 1991, video games accounted for two-thirds of Babbage's sales.<ref name=":4" />

===NeoStar Retail Group (1994–1996)===
Babbage's merged with [[Software Etc.]], an [[Edina, Minnesota]]–-based retailer that specialized in personal computing software, to create NeoStar Retail Group in 1994.<ref name=":5">{{Cite news |last=Jones |first=Kathryn |date=1994-08-26 |title=COMPANY NEWS; Two Software Peers Combine Their Specialties |url=https://www.nytimes.com/1994/08/26/business/company-news-two-software-peers-combine-their-specialties.html |access-date=2025-05-23 |work=The New York Times |language=en-US |issn=0362-4331}}</ref><ref>{{cite news | url=https://www.baltimoresun.com/news/bs-xpm-1994-08-26-1994238025-story.html | title=Babbage's Inc. merging with Software Etc. | work=[[The Baltimore Sun]] | date=August 26, 1994}}</ref> The merger was structured as a [[stock swap]], where shareholders of Babbage's and Software Etc. received shares of NeoStar, a newly formed [[holding company]]. Babbage's and Software Etc. continued to operate as independent subsidiaries of NeoStar and retained their respective senior management teams.<ref name=":5" /> Babbage's founder and chairman James McCurry became chairman of NeoStar, while Babbage's president Gary Kusin and Software Etc. President Daniel DeMatteo retained their respective titles. Software Etc. chairman [[Leonard Riggio]] became chairman of NeoStar's executive committee.<ref name=":5" />

Gary Kusin resigned as president of Babbage's in February 1995 to start a cosmetics company. Daniel DeMatteo, formerly president of Software Etc., assumed Kusin's duties and was promoted to president and [[chief operating officer]] of NeoStar. NeoStar chairman James McCurry was also appointed to the newly created position of NeoStar CEO.<ref name="wallstreet95">{{cite news|title=NeoStar Retail Group Inc.|date=January 31, 1995|work =The Wall Street Journal}}</ref> The company relocated from its headquarters in Dallas to Grapevine later that year.<ref>{{cite news|title=NeoStar moving to Grapevine
|date=October 24, 1995
|author=Steve Brown
|work=The Dallas Morning News}}</ref>

NeoStar merged its Babbage's and Software Etc. units into a single organization in May 1996 amid declining sales. Company president Daniel DeMatteo also resigned, and NeoStar chairman and CEO James McCurry assumed the title of president.<ref>{{cite news| url=https://www.wsj.com/articles/SB832899156432040000 | title=NeoStar Merges Units And Ousts Executives Amid Weak Quarter | work=[[The Wall Street Journal]] | date=May 24, 1996 | url-access=subscription}}</ref> In September of that year, after NeoStar was unable to secure the credit necessary to purchase inventory for the holiday season, the company filed for [[Chapter 11, Title 11, United States Code|Chapter 11]] bankruptcy and appointed [[Thomas G. Plaskett]] chairman while James McCurry remained company chief executive and president.<ref>{{Cite news |last=Journal |first=Carlos TejadaStaff Reporter of The Wall Street |date=1996-11-12 |title=NeoStar to Stop Stocking Stores, Plans Their Sale |url=https://www.wsj.com/articles/SB847730979436521500 |access-date=2025-05-23 |work=Wall Street Journal |language=en-US |issn=0099-9660}}</ref>

The leadership changes were not enough; in November 1996, the assets of NeoStar were purchased for $58.5 million by [[Leonard Riggio]], a founder of Software Etc. and chairman and principal stockholder of [[Barnes & Noble]]. [[Electronics Boutique]] had also bid to purchase NeoStar, but the judge presiding over NeoStar's bankruptcy accepted Riggio's bid because it kept open 108 stores more than Electronics Boutique's bid would have. Approximately 200 retail stores were not included in the transaction and were subsequently closed.<ref>{{Cite news | url=https://www.bizjournals.com/dallas/news/2016/05/03/gamestop-co-founder-retiring-next-month.html | title=GameStop co-founder retiring next month | first=Korri | last=Kezar | work=[[American City Business Journals]] | date=May 3, 2016 | url-access=registration}}</ref>

===Babbage's Etc. (1996–1999)===
Following his purchase of NeoStar's assets, Leonard Riggio dissolved the holding company and created a new holding company named Babbage's Etc.<ref name=":4" /> He appointed Richard "Dick" Fontaine, previously Software Etc.'s chief executive during its expansion in the late 1980s and early 1990s, as Babbage Etc.'s chief executive. Daniel DeMatteo, previously the president of both Software Etc. and NeoStar, became company president and COO.<ref name=":4" /> Three years later, in 1999, Babbage's Etc. launched its GameStop brand with 30 stores in [[strip mall]]s. The company also launched gamestop.com, a website that allowed consumers to purchase video games online. GameStop.com was promoted in Babbage's and Software Etc. stores.<ref name=":4" />

===Barnes & Noble Booksellers (1999–2004)===
In October 1999, [[Barnes & Noble Booksellers]] purchased Babbage's Etc. for $215 million.<ref name="reuters99">{{cite news |date=October 7, 1999 |title=COMPANY NEWS; BOOKSELLER TO BUY BABBAGE'S ETC. FOR $215 MILLION |newspaper=[[The New York Times]] |agency=[[Bloomberg News]] |url=https://www.nytimes.com/1999/10/07/business/company-news-bookseller-to-buy-babbage-s-etc-for-215-million.html |url-access=subscription}}</ref> Because Babbage's Etc. was principally owned by Leonard Riggio, who was also Barnes & Noble's chairman and principal shareholder, a special committee of independent directors of Barnes & Noble Booksellers evaluated and signed off on the deal.<ref>{{cite news | url=https://www.wsj.com/articles/SB939241765778349890 | title=Barnes & Noble Agrees to Purchase Babbage's Chain Owned by Its Chief | first=Rebecca | last=Quick | author-link=Rebecca Quick | work=[[The Wall Street Journal]] | date=October 7, 1999 | url-access=subscription}}</ref> A few months later, in May 2000, Barnes & Noble acquired Funco, the owner of [[Eden Prairie, Minnesota]]–based video game retailer [[FuncoLand]], for $160 million.<ref>{{cite news | url=https://www.wsj.com/articles/SB957735434198602641 | title=Barnes & Noble Makes Another Play in Video Games — Funco Purchase Wagers That Future Growth Action Will Be in That Industry | first=Rebecca | last=Quick | author-link=Rebecca Quick | work=[[The Wall Street Journal]] | date=May 8, 2000 | url-access=subscription}}</ref> Babbage's Etc., which had been previously operating as a direct subsidiary of Barnes & Noble, became a wholly owned subsidiary of Funco.<ref name="2002-10K"/> With its acquisition of Funco,<ref>{{Cite news |url=https://arstechnica.com/gaming/2019/08/why-some-of-us-will-miss-gamestop-when-its-gone/ |title=Why the gaming world will be worse once GameStop is gone | date=August 2, 2019 | first=KYLE | last=ORLAND |archive-date=January 27, 2021 |archive-url=https://web.archive.org/web/20210127231101/https://arstechnica.com/gaming/2019/08/why-some-of-us-will-miss-gamestop-when-its-gone/ |url-status=live }}</ref> Barnes & Noble also acquired [[Game Informer]], a video game magazine that was first published in 1991.<ref>{{Cite news |url=https://www.bloomberg.com/news/2012-08-07/gamestop-magazine-s-growth-vaults-it-past-better-homes-gardens.html |title=GameStop Magazine Growth Vaults It Past Better Homes & Gardens| first=Kelly | last=Blessing |date=August 7, 2012 | work=[[Bloomberg News]] |archive-date=September 10, 2014|archive-url=https://web.archive.org/web/20140910195735/http://www.bloomberg.com/news/2012-08-07/gamestop-magazine-s-growth-vaults-it-past-better-homes-gardens.html|url-status=live}}</ref> Funco was renamed GameStop, Inc. in December 2000 in anticipation of holding an [[initial public offering]] for the company.<ref name=":4" /><ref>{{cite web | url=https://news.gamestop.com/static-files/51379f08-3434-4726-bccb-9e771cb59aea | title=GameStop Corp. Form S-4 Annual Report | publisher=[[U.S. Securities and Exchange Commission]] | date=April 26, 2006 | access-date=April 20, 2021 | archive-date=March 18, 2021 | archive-url=https://web.archive.org/web/20210318030019/https://news.gamestop.com/static-files/51379f08-3434-4726-bccb-9e771cb59aea | url-status=dead }}</ref>

In February 2002, the company once again became a [[public company]] via an [[initial public offering]].<ref>{{cite news | url=https://money.cnn.com/2002/02/13/ipo/gamestop/ | title=GameStop IPO up 12% | work=[[CNN]] | date=February 13, 2002}}</ref> Barnes & Noble retained control over the newly public company with 67% of outstanding shares and 95% of voting shares. Barnes & Noble retained control over GameStop until October 2004, when it distributed its 59% stake in GameStop to stakeholders of Barnes & Noble, making it an independent company.<ref>{{Cite news |date=2004-10-05 |title=Barnes & Noble Pares GameStop |url=https://www.wsj.com/articles/SB109690743684435414 |access-date=2025-05-23 |work=Wall Street Journal |language=en-US |issn=0099-9660}}</ref>

===Expansion (2004–2016)===
[[File:Line at gamestop.jpg|200px|thumb|Customers lined up outside of a GameStop store in 2006 for the launch of the [[Wii]]]]
[[File:GameStop on Powell St., SF interior.JPG|200px|thumb|Interior of a GameStop store in [[San Francisco]] in 2010]]
[[File:GameStop (14666287269).jpg|200px|thumb|A store in [[Manchester, Connecticut]] in 2014]]

====Acquisitions====
* In 2005, GameStop acquired [[EB Games]] (formerly Electronics Boutique) for $1.44 billion. This expanded GameStop's operations into Australia, Canada, Europe and New Zealand. GameStop's operations expanded to over 4,250 stores worldwide as a result of the acquisition.<ref name="ebgames">{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-and-electronics-boutique-stockholders-approve-merger|title=GameStop and Electronics Boutique Stockholders Approve Merger; Strategic Acquisition Positions GameStop as a Leading Global Video Game Retailer|publisher=GameStop|date=6 October 2005|access-date=12 December 2024}}</ref> 
* In 2007, GameStop acquired Rhino Video Games, who operated 70 video game stores throughout the [[Southeastern United States]], from [[Blockbuster (retailer)|Blockbuster]] for an undisclosed amount.<ref>{{cite press release |url=https://www.chron.com/news/article/PRN-Blockbuster-Reaches-Agreement-to-Sell-Rhino-1576798.php |title=Blockbuster Reaches Agreement to Sell Rhino Video Games to GameStop |publisher=[[PR Newswire]] |via=[[Houston Chronicle]] |date=January 5, 2007}}</ref><ref>{{cite news |last=Ransom-Wiley |first=J. |date=January 8, 2007 |title=Confirmed: Rhino sold to GameStop |work=[[Engadget]] |url=https://www.engadget.com/2007-01-08-confirmed-rhino-sold-to-gamestop.html}}</ref> 
* In April 2008, GameStop acquired [[Free Record Shop]]'s 49 Norwegian stores.<ref name="freerecord">{{cite news | url=https://www.marketwatch.com/story/gamestop-to-acquire-norways-free-record-shop | title=GameStop to acquire Norway's Free Record Shop | first=Michael | last=Kitchen | work=[[MarketWatch]] | date=March 31, 2008 | url-access=limited}}</ref> 
* In October 2008, GameStop acquired [[Micromania (video game retailer)|Micromania]], a French video-game retailer, for $700 million.<ref name="micromania_1">{{cite magazine | url=https://www.wired.com/2008/10/gamestop-acquir/ | title=GameStop Acquires French Retailer Micromania | first=Jean | last=Snow | magazine=[[Wired (magazine)|Wired]] | date=October 2, 2008}}</ref><ref name="micromania_2">{{cite news | url=https://www.marketwatch.com/story/gamestop-to-buy-french-game-retailer-micromania | title=GameStop to buy French video game retailer | first=Dan | last=Gallagher | work=[[MarketWatch]] | date=October 1, 2008 | url-access=limited}}</ref> GameStop, which had previously owned no stores in France, now had 332 French video-game stores.<ref>{{cite news | url=https://www.wsj.com/articles/SB122286055191593939 | title=GameStop to Buy French Videogame Retailer | first=Kerry E. | last=Grace | work=[[The Wall Street Journal]] | date=October 1, 2008 | url-access=subscription}}</ref>
* In November 2009, it acquired a majority stake in [[Jolt Online Gaming]], an Irish [[browser game]] studio.<ref>{{Cite news | url=https://www.siliconrepublic.com/companies/gamestop-acquires-stake-in-jolt-online | title=GameStop acquires stake in JOLT Online | first=John | last=Kennedy | work=[[Silicon Republic]] | date=November 9, 2009}}</ref> Jolt closed in 2012.<ref>{{cite news | url=https://www.businesspost.ie/legacy/collins-sells-stake-in-jolt-games-cf77164b | title=Collins sells stake in Jolt games | first=Ian | last=Kehoe | work=[[Business Post]] | date=November 8, 2009 | access-date=April 20, 2021 | archive-date=April 20, 2021 | archive-url=https://web.archive.org/web/20210420144927/https://www.businesspost.ie/legacy/collins-sells-stake-in-jolt-games-cf77164b | url-status=dead }}</ref>
* In 2010, GameStop acquired [[Kongregate]], a [[San Francisco]]–based website for browser-based games.<ref>{{cite news |last=Wingfield |first=Nick |date=July 28, 2010 |title=GameStop to Acquire Online Distributor |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB10001424052748703292704575393484261263498 |url-access=subscription}}</ref><ref>{{Cite news |date=July 27, 2010 |title=GameStop Acquires Social Gaming Site Kongregate |work=[[TechCrunch]] |url=https://techcrunch.com/2010/07/27/gamestop-kongregate/}}</ref> In 2017, it was sold for $55 million.<ref>{{Cite news |last=Takahashi |first=Dean |date=June 20, 2017 |title=MTG buys GameStop's mobile game publisher Kongregate for $55 million |work=[[VentureBeat]] |url=https://venturebeat.com/2017/06/20/mtg-buys-gamestops-mobile-game-publisher-kongregate-for-55-million/}}</ref>
* In 2011, GameStop acquired Spawn Labs and [[Impulse (software)|Impulse]] in separate transactions.<ref name="spawnimpulse">{{cite press release |url=https://www.businesswire.com/news/home/20110331006835/en/GameStop-Announces-Acquisition-of-Spawn-Labs-and-Agreement-to-Acquire-Impulse-Inc. |title=GameStop Announces Acquisition of Spawn Labs and Agreement to Acquire Impulse, Inc. |publisher=[[Business Wire]] |date=March 31, 2011}}</ref><ref>{{Cite news |last=Jenkins |first=David |date=April 1, 2011 |title=GameStop to acquire Stardock's Impulse download service |website=[[GamesIndustry.biz]] |url=https://www.gamesindustry.biz/articles/2011-04-01-gamestop-to-acquire-stardocks-impulse-download-service |url-status=live |archive-url=https://web.archive.org/web/20210202185232/https://www.gamesindustry.biz/articles/2011-04-01-gamestop-to-acquire-stardocks-impulse-download-service |archive-date=February 2, 2021}}</ref> Spawn Labs was a developer of technology that allowed users to play video games that were run remotely on machines in data centers rather than their personal computer or console. Impulse was a [[digital distribution]] and [[multiplayer video game]] platform acquired from Stardock, and renamed GameStop PC Downloads. Under the ownership of GameStop, the service was redesigned and sold games that use other platforms such as Steam while also selling games that use its own proprietary DRM solution, Impulse:Reactor.<ref name="spawnimpulse" /> GameStop shut down both PC Downloads and Spawn Labs in 2014.<ref>{{cite news |last=Grubb |first=Jeff |date=March 27, 2014 |title=GameStop closes its game-streaming division — will focus on PlayStation Now |work=[[VentureBeat]] |url=https://venturebeat.com/2014/03/27/gamestop-closes-its-game-streaming-division-will-focus-on-playstation-now/}}</ref>
* In 2012, GameStop acquired [[BuyMyTronics.com|BuyMyTronics]], a [[Denver]]-based online market place for consumer electronics.<ref>{{cite news |last=Abril |first=Danielle |date=August 16, 2013 |title=How DFW's new Apple retailer could help GameStop grow |work=[[American City Business Journals]] |url=https://www.bizjournals.com/dallas/news/2013/08/16/how-dfws-new-apple-retailer-could.html}}</ref>
* In October 2012, GameStop acquired a 49.9% ownership interest in Simply Mac, a [[Salt Lake City]]–based [[Apple Inc.|Apple]] authorized reseller and repairer founded in 2006. GameStop acquired the remaining 50.1% of ownership in November 2013. GameStop tried to target areas for potential new Simply Mac locations in smaller markets that did not have an existing [[Apple Store]] within a reasonable driving distance.<ref>{{cite news |last=Marum |first=Anna |date=April 9, 2015 |title=GameStop's Simply Mac buys The Mac Store in continued expansion effort |work=[[The Oregonian]] |url=https://www.oregonlive.com/window-shop/2015/04/gamestops_simply_mac_buys_the.html |url-status=live |archive-url=https://web.archive.org/web/20190111000340/https://www.oregonlive.com/window-shop/index.ssf/2015/04/gamestops_simply_mac_buys_the.html |archive-date=January 11, 2019}}</ref><ref>{{cite news |date=August 16, 2013 |title=GameStop-owned Simply Mac goes where Apple stores won't |work=[[Dallas Morning News]] |url=http://www.dallasnews.com/business/retail/2013/08/16/gamestop-owned-simply-mac-goes-where-apple-stores-wont |url-status=live |archive-url=https://web.archive.org/web/20190412221622/https://www.dallasnews.com/business/retail/2013/08/16/gamestop-owned-simply-mac-goes-where-apple-stores-wont |archive-date=April 12, 2019}}</ref><ref>{{cite news |last=KASKOVICH |first=STEVE |date=April 22, 2014 |title=GameStop to ramp up expansion of wireless, Apple product stores |work=[[Fort Worth Star-Telegram]] |url=http://www.star-telegram.com/news/business/article3854841.html |url-status=live |archive-url=https://web.archive.org/web/20190413030310/https://www.star-telegram.com/news/business/article3854841.html |archive-date=April 13, 2019}}</ref> In January 2017, GameStop closed many Simply Mac locations. The chain had as many as 70 locations at the time of the announcement.<ref>{{cite news |last=Miller |first=Chance |date=January 19, 2017 |title=Apple Authorized Reseller Simply Mac closing multiple locations around the United States this month |work=[[9to5Mac]] |url=https://9to5mac.com/2017/01/19/apple-authorized-reseller-simply-mac-closing-multiple-locations-around-the-united-states-this-month/}}</ref><ref>{{cite news |date=January 19, 2017 |title=Simply Mac stores closing amid apparent corporate restructuring |work=[[AppleInsider]] |url=https://appleinsider.com/articles/17/01/19/simply-mac-stores-closing-amid-apparent-corporate-restructuring- |url-status=live |archive-url=https://web.archive.org/web/20201126071936/https://appleinsider.com/articles/17/01/19/simply-mac-stores-closing-amid-apparent-corporate-restructuring- |archive-date=November 26, 2020}}</ref> In 2019, GameStop divested Simply Mac; at that time it had 43 stores.<ref>{{Cite press release |url=https://www.prnewswire.com/news-releases/cool-holdings-to-buy-simply-mac-from-gamestop-as-it-executes-expansion-plans-300847565.html |title=Cool Holdings to Buy Simply Mac from GameStop As It Executes Expansion Plans |publisher=[[PR Newswire]] |date=May 9, 2019}}</ref><ref>{{Cite news |last=Arrojas |first=Matthew |date=January 23, 2020 |title=South Florida company owes GameStop millions after missing payment on an acquisition deal |work=[[American City Business Journals]] |url=https://www.bizjournals.com/southflorida/news/2020/01/23/cool-holdings-owes-gamestop.html}}</ref>
* In November 2013, GameStop acquired Spring Mobile, a [[Salt Lake City]]–based retailer of [[AT&T]]-branded wireless services.<ref>{{cite news |last=Abril |first=Danielle |date=July 16, 2014 |title=GameStop acquires 19 stores for Spring Mobile expansion |work=[[American City Business Journals]] |url=https://www.bizjournals.com/dallas/news/2014/07/16/gamestop-acquires-19-stores-for-spring-mobile.html}}</ref> 
* It acquired 163 RadioShack locations in February 2015.<ref>{{cite news |last=Hals |first=Tom |date=February 26, 2015 |title=GameStop Nabs 163 RadioShack Leases for Spring Mobile Push |work=[[Reuters]] |url=https://www.reuters.com/article/radioshack-bankruptcy-gamestop/gamestop-nabs-163-radioshack-leases-for-spring-mobile-push-idUSL1N0W03HT20150226 |url-status=live |archive-url=https://web.archive.org/web/20210127231058/https://www.reuters.com/article/idUSL1N0W03HT20150226 |archive-date=January 27, 2021}}</ref> 
* In July 2015, GameStop acquired [[Geeknet]].<ref>{{Cite press release |url=https://news.gamestop.com/news-releases/news-release-details/gamestop-completes-acquisition-geeknet |title=GameStop Completes Acquisition of Geeknet |publisher=GameStop |date=July 17, 2015}}</ref>  
* On August 3, 2016, GameStop acquired 507 AT&T store chains in plans to diversify into new businesses and less dependent on the video game market.<ref>{{cite news |last=Palmeri |first=Christopher |date=August 2, 2016 |title=GameStop Acquires 507 AT&T Stores in Diversification Plan |work=[[Bloomberg News]] |url=https://www.bloomberg.com/news/articles/2016-08-02/gamestop-buys-507-at-t-wireless-stores-in-diversification-effort |url-access=subscription}}</ref>

====Brand expansion====
[[File:MovieStop GameStop Mobile.jpg|200px|thumb|A shuttered MovieStop store and a GameStop store in [[Mobile, Alabama]] in 2018]]
GameStop founded [[MovieStop]] in 2004 as a standalone store that focused on new and used movies.<ref name="acquired">{{cite web |date=October 31, 2014 |title=Draw Another Circle, LLC Adds MovieStop To Its Portfolio Of Companies To Create A Family Of Specialty Entertainment Retailers |url=https://www.prnewswire.com/news-releases/draw-another-circle-llc-adds-moviestop-to-its-portfolio-of-companies-to-create-a-family-of-specialty-entertainment-retailers-281130702.html |url-status=live |archive-url=https://web.archive.org/web/20150622121424/http://www.prnewswire.com/news-releases/draw-another-circle-llc-adds-moviestop-to-its-portfolio-of-companies-to-create-a-family-of-specialty-entertainment-retailers-281130702.html |archive-date=June 22, 2015 |publisher=[[PR Newswire]]}}</ref> More than 42 locations were opened, which typically adjoined or were adjacent to GameStop locations.<ref name="acquired" /> GameStop spun off MovieStop to private owners in 2012.<ref name="divest">{{cite web |date=January 18, 2012 |title=Tully & Holland advises GameStop in the divestiture of its MovieStop division. |url=http://www.tullyandholland.com/news-page/items/Tully--Holland-advises-GameStop-in-the-divestiture-of-its-MovieStop-division.asp |url-status=dead |archive-url=https://web.archive.org/web/20150308151426/http://www.tullyandholland.com/news-page/items/Tully--Holland-advises-GameStop-in-the-divestiture-of-its-MovieStop-division.asp |archive-date=March 8, 2015 |access-date=September 8, 2015 |publisher=Tully & Holland}}</ref> In November 2014, Draw Another Circle LLC, a company controlled by merchandising executive Joel Weinshanker that also owns [[Hastings Entertainment]], purchased MovieStop.<ref name="draw">{{cite web |last=Gruenwedel |first=Erik |date=November 3, 2014 |title=MovieStop Acquired by Hastings Entertainment Owner |url=http://www.homemediamagazine.com/retailers/moviestop-acquired-hastings-entertainment-owner-34506 |url-status=live |archive-url=https://web.archive.org/web/20151124022106/http://www.homemediamagazine.com/retailers/moviestop-acquired-hastings-entertainment-owner-34506 |archive-date=November 24, 2015 |work=[[Home Media Magazine]]}}</ref> The chain shuttered in 2016.<ref>{{Cite news |last=Brickley |first=Peg |date=June 13, 2016 |title=Hastings Entertainment, MovieStop File for Bankruptcy |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/hastings-entertainment-moviestop-file-for-bankruptcy-1465821509 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20201108100630/https://www.wsj.com/articles/hastings-entertainment-moviestop-file-for-bankruptcy-1465821509 |archive-date=November 8, 2020 |issn=0099-9660}}</ref>

In October 2012 at [[Grapevine Mills]] in Dallas, GameStop introduced GameStop Kids, a  [[pop-up retail]] concept. The brand, which had 80 locations in [[shopping mall]]s during the [[Christmas and holiday season]], focused on children's products, and carried only games rated "Everyone" by the [[ESRB]], along with merchandise of popular franchises aimed towards the demographic.<ref>{{Cite news | url=https://www.bizjournals.com/dallas/news/2012/10/25/gamestop-to-debut-new-gamestop-kids.html | title=GameStop to debut new GameStop Kids stores | first=Steven R. | last=Thompson | work=[[American City Business Journals]] | date=October 25, 2012 | archive-date=October 29, 2012 | archive-url=https://web.archive.org/web/20121029000100/http://www.bizjournals.com/dallas/news/2012/10/25/gamestop-to-debut-new-gamestop-kids.html|url-status=live}}</ref><ref>{{cite news | title=80 Holiday 'GameStop Kids' Stores Coming to Mall Near You | url=https://www.pcmag.com/archive/80-holiday-gamestop-kids-stores-coming-to-mall-near-you-304372 | website=[[PC Magazine]] | archive-date=January 11, 2019 | archive-url=https://web.archive.org/web/20190111000301/https://www.pcmag.com/article2/0,2817,2411452,00.asp | url-status=live}}</ref>

In July 2014, GameStop's Australian Division EB Games Australia introduced ZiNG Pop Culture{{em dash}}a pop culture retailer. ZiNG Pop Culture has since expanded to over 50 standalone stores as well as numerous large format hybrid stores, which include both an EB Games and Zing Pop Culture store in a single location with an expanded selection of games merchandise.<ref>{{cite web |title=Frequently asked questions - ZiNG Pop Culture |url=https://zingpopculture.com.au/customer-service#7 |archive-url=https://web.archive.org/web/20160822234302/https://zingpopculture.com.au/customer-service#7 |archive-date=22 August 2016 |access-date=22 August 2016 |website=zingpopculture.com.au}}</ref>

====European expansion and stagnation====
GameStop's entry into the European market began in 2003 with the acquisition of Irish video game retailer Gamesworld.<ref>{{cite web|url=https://gamedevelopers.ie/gamestop-gamesworld-takeover/|title=GameStop: Gamesworld Takeover|publisher=gamedevelopers.ie|date=20 August 2003|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.gamesindustry.biz/gamestop-buys-irish-game-retail-chain|title=Gamestop buys Irish game retail chain|first=Rob|last=Fahey|work=[[Gamer Network|GamesIndustry.biz]]|date=20 August 2003|access-date=12 December 2024}}</ref> Gamesworld, which had eleven stores in Ireland, then announced that it planned to add 33 stores across the island of Ireland.<ref>{{cite news|url=https://www.irishtimes.com/business/commercial-property/gamesworld-goes-on-the-growth-path-1.376555|title=Gamesworld goes on the growth path|author=<!--not stated-->|work=[[The Irish Times]]|date=17 September 2003|access-date=12 December 2024|url-access=limited}}</ref><ref>{{cite news|url=https://www.independent.ie/news/gamesworld-in-major-expansion-initiative/25930209.html|title=Gamesworld in major expansion initiative|author=<!--not stated-->|work=[[Irish Independent]]|date=10 September 2003|access-date=12 December 2024|url-access=limited}}</ref> GameStop's merger with EB Games in October 2005 expanded GameStop's European footprint with the addition of nearly 400 stores across Denmark, Finland, Germany, Italy, Norway, Spain, Sweden and Switzerland.<ref name="ebgames" /><ref>{{cite news|url=https://www.computerworld.dk/art/27889/spilkaeder-i-milliardfusion-vil-erobre-europa|title=Spilkæder i milliardfusion vil erobre Europa|first=Casper|last=Thomsen|work=computerworld.dk|date=10 April 2005|access-date=12 December 2024|language=Danish}}</ref> The merger did not include EB Game's British and Irish stores which continued separately under the [[Game (retailer)|GAME]] brand. GameStop continued its expansion, operating 636 stores across Europe by 2007, now including Portugal.<ref>{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-opens-1000th-international-location|title=GameStop Opens 1,000th International Location|publisher=GameStop|date=26 June 2007|access-date=12 December 2024}}</ref> In April 2008 with the acquisition of [[Free Record Shop]]'s 49 Norwegian stores.<ref>{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-acquire-49-free-record-locations-norway|title=GameStop to Acquire 49 Free Record Locations in Norway|publisher=GameStop|date=31 March 2008|access-date=12 December 2024}}</ref><ref name="freerecord" /> This was followed in October with the acquisition of French video-game retailer [[Micromania (video game retailer)|Micromania]] and its 332 stores for $700m, which increased its European store count to 1,077.<ref>{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-acquires-micromania-frances-leading-video-game-retailer|title=GameStop Acquires Micromania, France's Leading Video Game Retailer|publisher=GameStop|date=1 October 2008|access-date=12 December 2024}}</ref><ref name="micromania_1" /><ref name="micromania_2" /> However, GameStop's attempts to expand into the UK were less successful. In 2007, its bid to acquire [[GameStation]] and its 217 stores from struggling [[Blockbuster (retailer)|Blockbuster]] were thwarted by GAME who acquired it instead in May.<ref>{{cite news|url=https://arstechnica.com/gaming/2006/07/4686/|title=GameStop may be sniffing around UK game chain GameStation|first=Ben|last=Kuchera|work=[[Ars Technica]]|date=19 July 2006|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://mcvuk.com/business-news/retail/analyst-gamestop-made-error-in-not-buying-gamestation/|title=Analyst: GameStop made error in not buying Gamestation|author=<!--not stated-->|work=[[MCV/Develop]]|date=19 March 2008|access-date=12 December 2024}}</ref> In November, when British retailer [[Woolworths (United Kingdom)|Woolworths]] went into administration British gaming magazine, [[MCV/Develop|MCV]], reported that GameStop was bidding for half of Woolsworth's 815 stores.<ref>{{cite news|url=https://www.bbc.com/news/2/hi/business/7751064.stm|title=Woolworths set for administration|author=<!--not stated-->|work=[[BBC]]|date=26 November 2008|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://mcvuk.com/business-news/now-gamestop-eyes-woolies-stores/|title=Now GameStop eyes Woolies stores|author=<!--not stated-->|work=[[MCV/Develop]]|date=4 December 2008|access-date=12 December 2024}}</ref> GameStop later issued a press statement completely denying the reports.<ref>{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-addresses-inaccurate-report-bid-locations-uk|title=GameStop Addresses Inaccurate Report of Bid for Locations in the UK|publisher=GameStop|date=5 December 2008|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.gamesindustry.biz/gamestop-bid-for-woolworths-is-completely-inaccurate|title=GameStop bid for Woolworths is "completely inaccurate"|first=Matt|last=Martin|work=[[Gamer Network|GamesIndustry.biz]]|date=8 December 2008|access-date=12 December 2024}}</ref> Now operating over 1,400 stores across Europe with sales of $1,810 million, 2011 was the limit of GameStop's growth in Europe. GameStop gave up on UK expansion,<ref>{{cite news|url=https://mcvuk.com/business-news/gamestop-rules-out-uk-shops/|title=GameStop rules out UK shops|author=<!--not stated-->|work=[[MCV/Develop]]|date=26 November 2010|access-date=12 December 2024}}</ref> and in July announced that it would be closing its two solitary stores in Britain and launching an e-commerce website for UK customers.<ref>{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-now-open-business-247-uk|title=GameStop is Now Open for Business 24/7 in the UK|publisher=GameStop|date=28 July 2011|access-date=12 December 2024}}</ref><ref>{{cite web|url=https://www.vg247.com/gamestop-launches-estore-only-presence-in-mainland-uk|title=GameStop launches eStore-only presence in mainland UK|first=Johnny|last=Cullen|work=[[Gamer Network|VG247]]|date=29 July 2011|access-date=12 December 2024}}</ref> In January 2012, GameStop closed its four remaining stores in Northern Ireland, thus ending its physical presence in the United Kingdom, and transferring its UK business online.<ref>{{cite news|url=https://www.bbc.com/news/uk-northern-ireland-16716719|title=Gamestop closes four NI stores|first=Colletta|last=Smith|work=[[BBC]]|date=25 January 2012|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.escapistmagazine.com/gamestop-abandons-u-k-stores/|title=GameStop Abandons U.K. Stores|first=Greg|last=Tito|work=[[The Escapist (magazine)|Escapist Magazine]]|date=24 January 2012|access-date=12 December 2024}}</ref>

Also in January, GameStop left Portugal closing its 13 stores.<ref>{{cite news|url=https://www.vg247.com/report-gamestop-to-close-its-stores-in-portugal|title=Report: GameStop to close its stores in Portugal|first=Johnny|last=Cullen|work=[[Gamer Network|VG247]]|date=25 January 2012|access-date=12 December 2024}}</ref><ref>{{cite news |last=Soares |first=Jorge |date=25 January 2012 |title=Confirmado o fecho das lojas GameStop em Portugal |trans-title=The closure of GameStop stores in Portugal has been confirmed. |url=https://www.eurogamer.pt/confirmado-o-fecho-das-loja-gamestop-em-portugal |access-date=12 December 2024 |work=[[Eurogamer]] |language=Portuguese}}</ref> Later in March, GameStop's competitor, GAME, entered administration.<ref>{{cite news|url=https://www.rockpapershotgun.com/high-street-blues-game-enters-administration|title=High Street Blues: GAME Enters Administration|first=Alex|last=Meer|work=[[Rock Paper Shotgun]]|date=26 March 2012|access-date=12 December 2024}}</ref> While GameStop actively explored acquiring GAME's Spanish business and its 291 stores, it was sold instead to investment vehicle, Cherrilux Investments.<ref>{{cite news|url=https://www.eurogamer.net/gamestop-wants-to-buy-games-shops-in-spain-and-portugal-report|title=GameStop wants to buy GAME's shops in Spain and Portugal|first=Wesley|last=Yin-Poole|work=[[Eurogamer]]|date=13 March 2012|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.pocketgamer.com/game-news/game-sells-spanish-and-portuguese-operations-to-opcapita/|title=Game sells Spanish and Portuguese operations to OpCapita|first=Tom|last=Worthington|work=[[Pocket Gamer]]|date=13 April 2012|access-date=12 December 2024}}</ref> GameStop's Spanish business was originally an acquisition of Jump Ordenadores SLU by EB Games in 2005 just prior to the merger with GameStop.<ref>{{cite news|url=https://www.gamesindustry.biz/jump-into-spain-for-electronics-boutique|title=Jump into Spain for Electronics Boutique|first=Rpb|last=Fahey|work=[[Gamer Network|GamesIndustry.biz]]|date=24 May 2005|access-date=12 December 2024}}</ref> In September 2014, GameStop announced its withdrawal from Spain and the sale of some of its stores to GAME, the very company it had tried to acquire only two years previously.<ref>{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-announces-strategic-update-regarding-its-european|title=GameStop Announces Strategic Update Regarding Its European Operations|publisher=GameStop|date=15 September 2014|access-date=12 December 2024}}</ref><ref>{{cite web |last=Caballero |first=David |date=19 September 2014 |title=Cierra Gamestop; despidos y venta de tiendas a GAME |trans-title=GameStop closes; layoffs and sale of stores to GAME. |url=https://www.gamereactor.es/cierra-gamestop-despidos-y-venta-de-tiendas-a-game-338703/ |access-date=12 December 2024 |work=[[Gamereactor]] |language=Spanish}}</ref><ref>{{cite news |last=Varela |first=Ramón |date=15 September 2014 |title=Cierra Gamestop en España, según informaciones |trans-title=GameStop is closing in Spain, according to reports. |url=https://vandal.elespanol.com/noticia/1350655514/cierra-gamestop-en-espana-segun-informaciones/ |access-date=12 December 2024 |work=[[El Español|El Español (Vandal)]] |language=Spanish}}</ref>

====Management changes====

Daniel DeMatteo replaced Richard Fontaine as GameStop CEO in August 2008. DeMatteo had served as company COO since 1996. Fontaine, who had been GameStop chairman and CEO since 1996, remained the company's chairman.<ref name="remains">{{cite news |date=August 29, 2008 |title=Gamestop names new CEO, Fontaine remains chairman |work=[[Reuters]] |url=https://www.reuters.com/article/gamestop-management/gamestop-names-new-ceo-fontaine-remains-chairman-idUSWNAB872220080829}}</ref> [[J. Paul Raines]], formerly executive vice president of [[Home Depot]], became company COO in September.<ref name="remains" /> [[J. Paul Raines]] became GameStop CEO in June 2010.<ref name="illness">{{cite news |last=Kezar |first=Korri |date=November 14, 2017 |title=GameStop names interim leader as CEO is treated for illness |work=[[American City Business Journals]] |url=https://www.bizjournals.com/dallas/news/2017/11/14/gamestop-names-interim-leader-as-ceo-is-treated.html}}</ref><ref>{{Cite news |last=Halkias |first=Maria |date=March 5, 2018 |title=Former GameStop CEO Paul Raines, known for his personable leadership style, dies at 53 |work=[[Dallas Morning News]] |url=https://www.dallasnews.com/business/retail/2018/03/05/former-gamestop-ceo-paul-raines-known-for-his-personable-leadership-style-dies-at-53/}}</ref> He replaced Daniel DeMatteo who was named executive chairman of the company.<ref name="illness" /> Under his leadership, in 2012, GameStop's digital revenue grew from $190 million in 2011 to more than $600 million in 2012.<ref>{{Cite news |last=HEID |first=JASON |title=Breakfast With: J. Paul Raines of GameStop |website=[[D Magazine]] |url=https://www.dmagazine.com/publications/d-ceo/2013/january-february/breakfast-with-j-paul-raines-of-gamestop/ |url-status=live |archive-url=https://web.archive.org/web/20201124102252/https://www.dmagazine.com/publications/d-ceo/2013/january-february/breakfast-with-j-paul-raines-of-gamestop/ |archive-date=November 24, 2020}}</ref>

===Decline (2016–2024)===
[[File:Merrick Theatre; Jamaica & Guy R Brewer-1.jpg|200px|thumb|A shuttered and graffitied GameStop store in [[Jamaica, Queens]] in 2017]]

====Changes in market conditions====
The market for physical game media has been in a state of decline due to downloadable games on services such as [[Xbox Live]], [[PlayStation Network]], [[Nintendo eShop]], and [[Steam (service)|Steam]].<ref>{{cite news|url=http://www.gamereactor.eu/news/496973/The+physical+gaming+market+declined+in+the+UK+last+year/?cat=news|title=The physical gaming market declined in the UK last year|date=January 12, 2017|access-date=January 13, 2017|first=Sam|last=Bishop|work=Gamez Publishing|archive-date=January 16, 2017|archive-url=https://web.archive.org/web/20170116160800/http://www.gamereactor.eu/news/496973/The+physical+gaming+market+declined+in+the+UK+last+year/?cat=news|url-status=live}}</ref><ref>{{cite news|url=http://www.mcvuk.com/index.php/news/read/era-2016-physical-games-revenue-down-16-4-year-on-year-but-digital-up-12-1/0177257|title=ERA: 2016 physical games revenue down 16.4% year-on-year, but digital up 12.1%|date=January 5, 2017|access-date=January 13, 2017|first=Alex|last=Calvin|archive-date=January 16, 2017|archive-url=https://web.archive.org/web/20170116172022/http://www.mcvuk.com/index.php/news/read/era-2016-physical-games-revenue-down-16-4-year-on-year-but-digital-up-12-1/0177257|url-status=live}}</ref> This has resulted in a decline in sales at GameStop. In 2017, GameStop reported a 16.4% drop in sales for the 2016 holiday season, but expressed optimism in its non-physical gaming businesses.<ref>{{cite news |url=https://www.bizjournals.com/dallas/news/2017/01/13/no-reindeer-games-gamestop-posts-16-percent.html | title=No reindeer games: GameStop posts 16 percent holiday sales drop | first=Korri |last=Kezar |work=[[American City Business Journals]] |date=January 13, 2017 |archive-date=January 15, 2017 |archive-url=https://web.archive.org/web/20170115231255/http://www.bizjournals.com/dallas/news/2017/01/13/no-reindeer-games-gamestop-posts-16-percent.html |url-status=live}}</ref><ref>{{cite press release |url=https://www.globenewswire.com/news-release/2017/01/13/905674/0/en/GameStop-Reports-2016-Holiday-Sales-Results.html| title=GameStop Reports 2016 Holiday Sales Results | publisher=[[GlobeNewswire]] | date=January 13, 2017}}</ref>

In February 2017, it was revealed that GameStop enforced, on all of its retail employees, a program known as Circle of Life. The policy itself was made to ensure that each employee would allow a certain percentage of their sales to pre-orders, rewards cards, used games, or have a customer trade in a game.<ref>{{cite news |url=https://kotaku.com/new-gamestop-program-leads-employees-to-lie-to-customer-1791874332 |work=[[Kotaku]] | first=Jason | last=Schreier |date=February 1, 2017 |title=New GameStop Program Leads Employees To Lie To Customers|archive-date=March 1, 2017 |archive-url=https://web.archive.org/web/20170301092854/http://kotaku.com/new-gamestop-program-leads-employees-to-lie-to-customer-1791874332|url-status=live}}</ref> Upon revelation of the policy, many current and former GameStop employees revealed stories of how the policy has led to them lying to customers. Many more claimed that the policy had led to poor working conditions and emotional distress.<ref>{{cite news |url=https://kotaku.com/we-are-all-scared-for-our-jobs-gamestop-employees-talk-1791963185 |work=[[Kotaku]] | first=Jason | last=Schreier |date=February 3, 2017 |title='We Are All Scared For Our Jobs': GameStop Employees Share Their Circle Of Life Stories|archive-date=March 1, 2017|archive-url=https://web.archive.org/web/20170301092827/http://kotaku.com/we-are-all-scared-for-our-jobs-gamestop-employees-talk-1791963185|url-status=live}}</ref> Later that month, GameStop reformed the program to solely focus on the store as a whole instead of the previous individual employee basis, though still maintaining a heavy emphasis on the individuals' performance to maintain strong store metrics.<ref>{{cite news |url=https://kotaku.com/sources-gamestop-changes-their-controversial-circle-of-1792735813 | date=February 24, 2017 |work=[[Kotaku]] | first=Jason | last=Schreier |title=Sources: GameStop Changes Controversial Circle of Life Program |archive-date=February 27, 2017 |archive-url=https://web.archive.org/web/20170227162842/http://kotaku.com/sources-gamestop-changes-their-controversial-circle-of-1792735813| url-status=live}}</ref>

====Financial losses====
[[File:Gamestop Kingstowne - 2.jpg|200px|thumb|Interior of a GameStop store in [[Kingstowne, Virginia]] in 2018, with several items on [[closeout (sale)|clearance]]]]
Shares of GameStop stock fell 16% in 2016.<ref>{{cite news |url=https://www.barrons.com/articles/videogame-sales-are-fading-and-its-crushing-gamestop-1484329331 |title=Videogame Sales Are Fading and It's Crushing GameStop |first=Emily |last=Bary |date=January 13, 2017 |work=[[Barron's (newspaper)|Barron's]] | url-access=subscription |archive-date=January 13, 2017 |archive-url=https://web.archive.org/web/20170113194953/http://www.barrons.com/articles/videogame-sales-are-fading-and-its-crushing-gamestop-1484329331|url-status=live}}</ref> On February 28, 2017, shares dropped an additional 8% following Microsoft's announcement of its [[Xbox Game Pass]] service.<ref>{{cite news |url=https://www.businessinsider.com/microsoft-xbox-game-pass-versus-gamestop-2017-2 |title=GameStop shares sank 8 percent on Tuesday after Microsoft unveiled a new attack on the used game business |first=Matt| last=Weinberger| date=February 28, 2017 |work=[[Business Insider]] |archive-date=March 3, 2017 |archive-url=https://web.archive.org/web/20170303050206/http://www.businessinsider.com/microsoft-xbox-game-pass-versus-gamestop-2017-2|url-status=live}}</ref> Following these reports, GameStop announced it would close over 150 stores in 2017 and expand its non-gaming business.<ref>{{cite news |url=https://www.wsj.com/articles/gamestop-closing-at-least-150-stores-amid-sales-declines-1490305703| first=Maria| last=Armental| work=[[The Wall Street Journal]] |date=March 23, 2017 | url-access=subscription |title=GameStop Closing At Least 150 Stores Amid Sales Decline|archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323231345/https://www.wsj.com/articles/gamestop-closing-at-least-150-stores-amid-sales-declines-1490305703| url-status=live}}</ref> On the same day, however, GameStop said it planned to open 65 new Technology Brand stores and 35 Collectibles stores due to a 44% and 28% increase in sales, respectively.<ref>{{Cite news |url=https://www.usatoday.com/story/tech/news/2017/03/24/gamestop-video-game-stores/99573598/ |title=GameStop closing 150 stores as it shifts business focus |first=Brett|last=Molina |work=[[USA TODAY]] |date=March 24, 2017 |archive-date=June 2, 2020|archive-url=https://web.archive.org/web/20200602095145/https://www.usatoday.com/story/tech/news/2017/03/24/gamestop-video-game-stores/99573598/|url-status=live}}</ref> GameStop's total revenue fell 7.6% to $3.06 billion in the quarter ended February 2, 2018.<ref name=reports2018>{{cite press release | url=https://www.globenewswire.com/news-release/2019/04/02/1795746/0/en/GameStop-Reports-Fourth-Quarter-and-Fiscal-2018-Results-and-Provides-Fiscal-2019-Outlook.html | title=GameStop Reports Fourth Quarter and Fiscal 2018 Results and Provides Fiscal 2019 Outlook | publisher=[[GlobeNewswire]] | date=April 2, 2019}}</ref>

''[[Business Insider]]'' described GameStop's investment in Spring Mobile as a failure, with estimates that the company spent $1.5 billion on acquisitions on Spring Mobile and store locations, but only gained $700 million from the sale of Spring Mobile to Prime Communications in 2018, leaving them $800 million in debt.<ref name=":3" />

In late June 2018, GameStop confirmed talks of a possible sale, with [[Sycamore Partners]], a [[private equity firm]], the most likely buyer,<ref>{{cite news |url=https://www.bizjournals.com/newyork/news/2018/06/19/gamestop-is-for-sale-and-sycamore-is-a-likely.html | title=GameStop is for sale and Sycamore is a likely buyer |first=Anthony |last=Noto | work=[[American City Business Journals]] |date=June 19, 2018 |archive-date=January 11, 2019 |archive-url=https://web.archive.org/web/20190111000305/https://www.bizjournals.com/newyork/news/2018/06/19/gamestop-is-for-sale-and-sycamore-is-a-likely.html |url-status=live}}</ref><ref>{{cite news |url=https://www.msn.com/en-gb/news/offbeat/gamestop-confirms-buyout-talks-as-downloads-take-their-toll/ar-AAyRAXQ|title=GameStop confirms buyout talks as downloads take their toll |first=Jon |last=Fingas | work=[[Engadget]] | via=[[MSN]]|date=June 19, 2018 |archive-date=June 22, 2018 |archive-url=https://web.archive.org/web/20180622164808/https://www.msn.com/en-gb/news/offbeat/gamestop-confirms-buyout-talks-as-downloads-take-their-toll/ar-AAyRAXQ |url-status=live}}</ref> with a target deal expected by February 2019.<ref>{{cite news |url=https://www.thestreet.com/investing/gamestop-climbs-on-report-of-private-equity-firms-are-bidding-for-the-videogame-retailer-14824880 |title=GameStop Climbs on Report P/E Firms Are Bidding for the Videogame Retailer |first=Rob |last=Lenihan |date=January 4, 2019 |website=[[TheStreet.com]] |archive-date=January 6, 2019|archive-url=https://web.archive.org/web/20190106010443/https://www.thestreet.com/investing/gamestop-climbs-on-report-of-private-equity-firms-are-bidding-for-the-videogame-retailer-14824880|url-status=live}}</ref> However, on January 29, 2019, GameStop reported it had stopped looking for a buyer for the company, due to a "lack of available financing on terms that would be commercially acceptable to a prospective acquirer", and was looking for other actions to help re-establish its financial ground.<ref>{{cite web | url=https://variety.com/2019/gaming/news/gamestop-just-gave-up-on-trying-to-sell-company-1203122042/ | title=GameStop Just Gave Up On Trying to Sell Company | first=Brian | last=Crecente | work=[[Variety (magazine)|Variety]] | date=January 29, 2019 | archive-date=January 29, 2019 | archive-url=https://web.archive.org/web/20190129192331/https://variety.com/2019/gaming/news/gamestop-just-gave-up-on-trying-to-sell-company-1203122042/ | url-status=live }}</ref> Shares dropped 27% to a 14-year low immediately following this announcement.<ref>{{cite news |url=https://markets.businessinsider.com/news/stocks/gamestop-stocks-crashes-as-board-terminates-plans-to-sell-2019-1-1027906143 |title=GameStop crashes to 14-year low after board terminates plans to sell the company (GME)| first=Jonathan |last=Garber | work=[[Business Insider]] |date=January 29, 2019 |archive-date=January 30, 2019 |archive-url=https://web.archive.org/web/20190130164639/https://markets.businessinsider.com/news/stocks/gamestop-stocks-crashes-as-board-terminates-plans-to-sell-2019-1-1027906143 |url-status=live}}</ref><ref>{{Cite web |last=Sun |first=Leo |date=2019-01-31 |title=3 Reasons GameStop Failed to Attract Buyers |url=https://www.fool.com/investing/2019/01/31/3-reasons-gamestop-failed-to-attract-buyers.aspx |access-date=2025-05-23 |website=The Motley Fool |language=en}}</ref>

The financial results for 2018 showed the biggest loss in GameStop company history.<ref>{{cite web |last1=Sinclair |first1=Brendan |title=GameStop posts $673m full-year loss |url=https://www.gamesindustry.biz/articles/2019-04-02-gamestop-posts-usd673-million-full-year-loss |website=GameIndustry.biz |access-date=April 21, 2019 |date=April 21, 2019 |archive-date=April 21, 2019 |archive-url=https://web.archive.org/web/20190421085912/https://www.gamesindustry.biz/articles/2019-04-02-gamestop-posts-usd673-million-full-year-loss |url-status=live }}</ref> For the 52-week period ending on February 2, 2019, GameStop reported a record-breaking [[net loss]] of $673 million.<ref name=reports2018/> This was a change from the net profit of $34.7 million in the previous year.<ref name=reports2018/> The net sales for fiscal year 2018 were down 3% year-on-year to $8.29 billion.<ref>{{cite news | url=https://www.destructoid.com/stories/gamestop-is-losing-so-much-money-548758.phtml | title=GameStop is losing so much money| last=Makedonski | first=Brett | website=[[Destructoid]] |date=April 2, 2019}}</ref> The company also eliminated its [[dividend]].<ref>{{Cite news | url=https://www.ibtimes.com/gamestop-stock-drops-30-video-game-shop-eliminate-dividends-2797842 | title=GameStop Stock Drops 30% As Video Game Shop Eliminate Dividends | first=Arthur | last=Villasanta | work=[[International Business Times]] | date=June 4, 2019}}</ref><ref>{{Cite news |last=Thomas |first=Patrick |date=2019-06-04 |title=GameStop Eliminates Dividend, as Sales Fall |url=https://www.wsj.com/articles/gamestop-eliminates-dividend-as-sales-fall-11559683871 |access-date=2025-05-23 |work=Wall Street Journal |language=en-US |issn=0099-9660}}</ref>

In December 2021, GameStop posted a larger-than-expected loss in the fiscal third quarter, and investors are waiting to hear how the ailing company plans to restructure its operations and entice gamers back. In extended trade, shares plummeted.<ref>{{Cite web |last=Schuetz |first=Molly |date=2021-12-08 |title=GameStop Reports Wider Loss as Investors Await News on Strategy - BNN Bloomberg |url=https://www.bnnbloomberg.ca/gamestop-reports-wider-loss-as-investors-await-news-on-strategy-1.1693081 |access-date=2021-12-08 |website=BNN}}</ref>

In March 2024, GameStop announced net income of $6.7 million for fiscal year 2023.

====Management changes====
[[File:GameStop Bayside Miami.jpg|200px|thumb|A store at the [[Bayside Marketplace]] in [[Miami]] in 2017]]
After being on medical leave since November 2017 due to reoccurrence of a [[brain tumor]], [[J. Paul Raines]] resigned from GameStop on January 31, 2018, and died on March 4, 2018.<ref>{{cite news | url=https://www.dallasnews.com/business/retail/2018/03/05/former-gamestop-ceo-paul-raines-dies-after-a-battle-with-cancer| title=Former GameStop CEO Paul Raines, known for his personable leadership style, dies at 53 | first=Maria | last=Halkias | date=March 3, 2018 | work=[[The Dallas Morning News]] |archive-date=June 12, 2018 |archive-url=https://web.archive.org/web/20180612142400/https://www.dallasnews.com/business/retail/2018/03/05/former-gamestop-ceo-paul-raines-dies-after-a-battle-with-cancer |url-status=live}}</ref> DeMatteo, GameStop's executive chairman stepped in as interim chief executive officer.<ref name=duetoillness>{{Cite news | url=https://www.dallasnews.com/business/retail/2018/02/05/gamestop-ceo-paul-raines-resigns-from-board-due-to-illness/ | title=GameStop CEO Paul Raines resigns from board due to illness | first=Maria | last=Halkias | work=[[Dallas Morning News]] | date=February 5, 2018 |archive-date=January 11, 2019 |archive-url=https://web.archive.org/web/20190111000306/https://www.dallasnews.com/business/retail/2018/02/05/gamestop-ceo-paul-raines-resigns-board-due-illness|url-status=live}}</ref> On February 6, 2018, the company announced Michael K. Mauler as [[CEO]] and member of the [[board of directors]].<ref>{{Cite news| url=https://www.marketwatch.com/story/gamestop-names-michael-mauler-its-new-ceo-2018-02-06 | title=GameStop names Michael Mauler its new CEO | last=Assis |first=Claudia |work=[[MarketWatch]]| url-access=limited | archive-date=February 24, 2020| archive-url=https://web.archive.org/web/20200224162133/https://www.marketwatch.com/story/gamestop-names-michael-mauler-its-new-ceo-2018-02-06 |url-status=live}}</ref> On May 11, 2018, Mauler resigned due to "personal reasons" and chairman Dan DeMatteo was named interim CEO. Mauler did not take any severance package or separation benefits.<ref>{{Cite news |url=https://comicbook.com/gaming/2018/05/11/gamestop-ceo-michael-mauler-resigns/ |title=GameStop CEO Unexpectedly Resigns |last=Hayes |first=Matthew |date=May 11, 2018 |work=Comicbook.com |access-date=May 11, 2018 |language=en |archive-date=February 24, 2020 |archive-url=https://web.archive.org/web/20200224162133/https://comicbook.com/gaming/2018/05/11/gamestop-ceo-michael-mauler-resigns/ |url-status=live }}</ref> On May 31, 2018, GameStop named Shane Kim as interim CEO.<ref>{{cite press release |title=GameStop Reports First Quarter Fiscal 2018 Results |publisher=GameStop |url=http://news.gamestop.com/news-releases/news-release-details/gamestop-reports-first-quarter-fiscal-2018-results |date=May 31, 2018 |archive-date=September 24, 2020 |archive-url=https://web.archive.org/web/20200924123527/http://news.gamestop.com/news-releases/news-release-details/gamestop-reports-first-quarter-fiscal-2018-results |url-status=live}}</ref> Kim was replaced by George Sherman in March 2019.<ref>{{Cite news | url=https://www.marketwatch.com/story/gamestop-names-new-ceo-2019-03-21 | title=GameStop names new CEO |website=[[MarketWatch]] |last=Cherney | first=Max A. | url-access=subscription | archive-date=November 27, 2020|archive-url=https://web.archive.org/web/20201127004637/https://www.marketwatch.com/story/gamestop-names-new-ceo-2019-03-21|url-status=live}}</ref><ref>{{Cite news |url=https://www.wsj.com/articles/gamestop-names-new-ceo-11553201173 |title=GameStop Names New CEO|last=Al-Muslim |first=Aisha |date=March 21, 2019 |work=[[The Wall Street Journal]] | url-access=subscription |issn=0099-9660|archive-date=January 27, 2021 |archive-url=https://web.archive.org/web/20210127231058/https://www.wsj.com/articles/gamestop-names-new-ceo-11553201173 |url-status=live}}</ref><ref>{{Cite news |url=https://www.bizjournals.com/dallas/news/2019/03/21/gamestop-names-retail-veteran-as-new-ceo-at.html |title=GameStop names retail veteran as new CEO at challenged retailer| first=Brian | last=Womack |work=[[American City Business Journals]] | date=March 21, 2019 |archive-date=January 27, 2021|archive-url=https://web.archive.org/web/20210127231059/https://www.bizjournals.com/dallas/news/2019/03/21/gamestop-names-retail-veteran-as-new-ceo-at.html|url-status=live}}</ref> On March 12, 2020, it was announced that a group of shareholders including Hestia Capital Partners LP and Permit Capital Enterprise Fund LP sent a "threat" letter to the Grapevine, Texas, company's board, urging it to appoint a stockholder representative as a director.<ref>{{Cite news |url=https://www.wsj.com/articles/gamestop-under-renewed-pressure-from-unhappy-investor-group-11583990600 |title=GameStop Under Renewed Pressure from Unhappy Investor Group | first=Corrie | last=Driebusch |date=March 12, 2020 | work=[[The Wall Street Journal]] | url-access=subscription | archive-date=January 27, 2021 |archive-url=https://web.archive.org/web/20210127231105/https://www.wsj.com/articles/gamestop-under-renewed-pressure-from-unhappy-investor-group-11583990600 |url-status=live }}</ref>

====Turnaround efforts====
=====American division efforts=====
 [[File:14th St Union Sq W td (2019-10-28) 29.jpg|200px|thumb|A combined GameStop–ThinkGeek store in [[New York City]] in 2019]]
All GameStop stores in [[Puerto Rico]] were shut at the end of March 2016, citing increased rates of government taxes.<ref>{{cite news |last=Makuch |first=Eddie |date=January 11, 2016 |title=Gamestop Closing All Puerto Rico Stores Very Soon |website=[[GameSpot]] |url=https://www.gamespot.com/articles/gamestop-closing-all-puerto-rico-stores-very-soon/1100-6433702/ |url-status=live |archive-url=https://web.archive.org/web/20201108125104/https://www.gamespot.com/articles/gamestop-closing-all-puerto-rico-stores-very-soon/1100-6433702/ |archive-date=November 8, 2020}}</ref>

In July 2019, GameStop partnered with an outside design firm, [[R/GA]], to put forth plans to revamp stores to focus on [[competitive gaming]] and [[retrogaming]], and to introduce new ways for customers to try games before buying them.<ref>{{cite web|url=https://www.ign.com/articles/2019/07/16/gamestop-to-create-new-store-concept-offer-retro-gaming |title=GameStop to Create New Store Concept, Offer Retro Gaming|date=July 16, 2019|last=Wilds|first=John |publisher=IGN|website=www.ign.com|access-date=January 27, 2021|archive-date=November 8, 2020|archive-url= https://web.archive.org/web/20201108002911/https://www.ign.com/articles/2019/07/16/gamestop-to-create-new-store-concept-offer-retro-gaming |url-status=live}}</ref><ref>{{cite web|url=https://www.gamespot.com/articles/gamestop-is-testing-much-different-store-layouts-i/1100-6468468/ |title=GameStop Is Testing Much Different Store Layouts, Including Retro-Focused Ones|date=July 17, 2019|last=Makuch|first=Eddie |publisher=GameSpot|website=www.gamespot.com |access-date=January 27, 2021|archive-date=November 8, 2020|archive-url= https://web.archive.org/web/20201108002342/https://www.gamespot.com/articles/gamestop-is-testing-much-different-store-layouts-i/1100-6468468/ |url-status=live}}</ref> Each concept store is expected to be mutually exclusive.{{Citation needed|date=January 2021}}

[[File:GameStop interior 2019.jpg|200px|thumb|Interior of a store in 2019]]
A leaked email revealed on July 31, 2019, indicated that 50 employees, including district and regional managers,<ref>{{cite news | url=https://www.playstationlifestyle.net/2019/08/01/mass-gamestop-layoffs-underway-following-company-restructure/ | title=GameStop Hit With Massive Layoffs Following Company Restructure | first=JOSEPH | last=YADEN | work=[[PlayStation LifeStyle]] | archive-date=August 1, 2019 | archive-url=https://web.archive.org/web/20190801164338/https://www.playstationlifestyle.net/2019/08/01/mass-gamestop-layoffs-underway-following-company-restructure/ | url-status=live}}</ref> would be laid off as a result of reorganization efforts.<ref>{{cite web|url=https://techraptor.net/content/gamestop-reportedly-laying-off-over-50-employees-as-part-of-reorganization |title=GameStop Reportedly Laying Off Over 50 Employees As Part of Reorganization|first=John|last=Quilty |date=July 31, 2019|publisher=TechRaptor|access-date=January 27, 2021|archive-date=August 1, 2019| archive-url= https://web.archive.org/web/20190801193730/https://techraptor.net/content/gamestop-reportedly-laying-off-over-50-employees-as-part-of-reorganization | url-status=live}}</ref> In August 2019, GameStop laid off over 120 people, including about half of the staff of ''Game Informer'', as part of its "GameStop Reboot initiative".<ref>{{cite news | url=https://kotaku.com/gamestop-lays-off-over-100-people-including-nearly-hal-1837418024 | title=GameStop Lays Off Over 100 People, Including Nearly Half Of Game Informer's Staff | first=Jason | last=Schreier | work=[[Kotaku]] | date=August 20, 2019 | archive-date=August 20, 2019 | archive-url =https://web.archive.org/web/20190820212136/https://kotaku.com/gamestop-lays-off-over-100-people-including-nearly-hal-1837418024 | url-status=live}}</ref>

In August 2019, [[Michael Burry]]'s investment firm [[Scion Asset Management]] sent a letter to GameStop executives urging the company to engage in a $238 million [[stock buyback]]. The letter also revealed that Scion owned approximately 2,750,000 shares, or about 3.05% of GameStop. The stock price of GameStop, which had been in steady decline in share price since late January 2019, spiked roughly 20% after Burry revealed that he was buying the stock in an interview with ''[[Barron's (newspaper)|Barron's]]''. In the interview, Burry explained that both [[Sony]] and [[Microsoft]] would enter the next console generation with a physical disc drive and therefore likely extend the longevity of GameStop. He also noted that the company's balance sheet was in good condition.<ref>{{cite press release | url=https://www.businesswire.com/news/home/20190819005633/en/Scion-Asset-Management-Urges-GameStop-Buy-238 | title=Scion Asset Management Urges GameStop to Buy Back $238 Million of Stock with Cash on Hand | date=August 19, 2019 | publisher=[[Business Wire]] | archive-date=August 28, 2019 | archive-url=https://web.archive.org/web/20190828190522/https://www.businesswire.com/news/home/20190819005633/en/Scion-Asset-Management-Urges-GameStop-Buy-238%3Fmod%3Darticle_inline | url-status=live }}</ref><ref>{{cite news | url=https://markets.businessinsider.com/news/stocks/gamestop-stock-price-spikes-big-short-michael-burry-goes-long-2019-8-1028467346 | title=GameStop soars after 'Big Short' investor Michael Burry says it still has big upside (GME) | date=August 22, 2019 | first=Ben | last=Wick | work=[[Business Insider]] | archive-date=August 22, 2019 | archive-url=https://web.archive.org/web/20190822175118/https://markets.businessinsider.com/news/stocks/gamestop-stock-price-spikes-big-short-michael-burry-goes-long-2019-8-1028467346 | url-status=live}}</ref> In December 2019, GameStop announced that it spent $178.6 million to buy 34.6 million shares, or 34% of the [[shares outstanding]], at an average price of $5.14 per share.<ref>{{cite press release |title=GameStop Reports Third Quarter Fiscal 2019 Results and Updates Fiscal 2019 Guidance |url=https://www.globenewswire.com/news-release/2019/12/10/1958906/0/en/GameStop-Reports-Third-Quarter-Fiscal-2019-Results-and-Updates-Fiscal-2019-Guidance.html | publisher=[[GlobeNewswire]] |archive-url= https://web.archive.org/web/20200104132356/https://www.globenewswire.com/news-release/2019/12/10/1958906/0/en/GameStop-Reports-Third-Quarter-Fiscal-2019-Results-and-Updates-Fiscal-2019-Guidance.html |archive-date=January 4, 2020 |date=December 10, 2019 |url-status=live}}</ref> In May 2020, Burry lowered his stake in GameStop.<ref>{{cite news|url=https://www.barrons.com/articles/gamestop-stock-big-short-investor-michael-burry-lowers-stake-51588800981 |first=Ed |last=Lin | work=[[Barron's (newspaper)|Barron's]] |date=May 7, 2020 |title='Big Short' Investor Michael Burry Lowers Stake in GameStop Stock |archive-date=January 25, 2021 |archive-url= https://web.archive.org/web/20210125235036/https://www.barrons.com/articles/gamestop-stock-big-short-investor-michael-burry-lowers-stake-51588800981 |url-status=live}}</ref>

After reporting that it had missed analysts' expectations during the 2nd quarter of the fiscal year 2019 ending August 2019, as reported in September 2019, GameStop announced that it was planning to close about 180–200 underperforming stores of the 5,700 it had worldwide in the short term, along with developing metrics to evaluate other potential closures over the next two years.<ref>{{cite news | url=https://www.gamesindustry.biz/articles/2019-09-10-gamestop-to-close-180-200-underperforming-stores-globally-this-year | title=GameStop to close 180-200 "underperforming" stores globally this year | first=Rebekah | last=Valentine | work=[[GamesIndustry.biz]] | date=September 10, 2019 | archive-date=September 11, 2019 | archive-url=https://web.archive.org/web/20190911202737/https://www.gamesindustry.biz/articles/2019-09-10-gamestop-to-close-180-200-underperforming-stores-globally-this-year | url-status=live}}</ref> In March 2020, four members of GameStop's board of directors – Dan DeMatteo, Gerald Szczepanski, Larry Zilavy, and Steve Koonin – stepped down and were replaced by [[Reggie Fils-Aimé]], Bill Simon and J.K. Symancyk as part of the company's effort to turn around the business.<ref>{{cite news | url=https://venturebeat.com/2020/03/09/reggie-fils-aime-gamestop/ | title=GameStop appoints Reggie Fils-Aimé to board of directors | first=Jeff | last=Grubb | work=[[Venture Beat]] | date=March 9, 2020 | archive-date=March 10, 2020 | archive-url=https://web.archive.org/web/20200310074030/https://venturebeat.com/2020/03/09/reggie-fils-aime-gamestop/ | url-status = live }}</ref>

On October 8, 2020, GameStop announced an agreement with Microsoft to migrate backend systems to [[Microsoft 365]] platforms including [[Microsoft Dynamics CRM|Dynamics 365]], also including in-store usage of [[Microsoft Surface]] products by employees.<ref>{{cite press release |url=https://news.microsoft.com/2020/10/08/gamestop-announces-multiyear-strategic-partnership-with-microsoft/ |title=GameStop announces multiyear strategic partnership with Microsoft |publisher=[[Microsoft]] |date=October 8, 2020}}</ref><ref>{{Cite web |last=Bary |first=Emily |title=GameStop stock surges after Microsoft partnership announcement |url=https://www.marketwatch.com/story/gamestop-stock-surges-after-microsoft-partnership-announcement-2020-10-08 |url-status=live |archive-url=https://web.archive.org/web/20201014192042/https://www.marketwatch.com/story/gamestop-stock-surges-after-microsoft-partnership-announcement-2020-10-08 |archive-date=October 14, 2020 |access-date=October 8, 2020 |website=MarketWatch |language=en-US}}</ref> It was later reported that this agreement would also include [[revenue sharing]] on all digital game purchases for [[Xbox Series X and S]] for each product sold by the retailer, although the exact percentage of this share was not disclosed.<ref>{{Cite web |last=Orland |first=Kyle |date=October 15, 2020 |title=Microsoft will give GameStop a share of Xbox's digital revenues |url=https://arstechnica.com/gaming/2020/10/microsoft-will-give-gamestop-a-share-of-xboxs-digital-revenues/ |url-status=live |archive-url=https://web.archive.org/web/20210119224605/https://arstechnica.com/gaming/2020/10/microsoft-will-give-gamestop-a-share-of-xboxs-digital-revenues/ |archive-date=January 19, 2021 |access-date=October 20, 2020 |website=Ars Technica |language=en-us}}</ref>

=====Australian division efforts=====
[[File:EB Carindale.jpg|300px|thumb|An EB Games and ZiNG Pop Culture 'Hybrid' store from GameStop's Australian division located in [[Westfield Carindale]], Brisbane in 2020]]
GameStop's Australian division has been focused on increasing higher-margin merchandise and opening more large format hybrid stores which include both an EB Games and Zing Pop Culture store in a single location. These locations have an expanded selection of merchandise based on both games and pop culture. ''[[The Sydney Morning Herald]]'' reported the diversification into merchandise through the establishment of the Zing Pop Culture brand in 2014 had been vital in keeping the company profitable. The newspaper reported the greater focus on merchandise allowed the company to tap into the lucrative, higher-margin merchandise market of t-shirts, figurines and bobbleheads. The newspaper noted former staff agreed that the Australian divisions' merchandise pivot has been key to the divisions survival in Australia's tough retail landscape. However, they also pointed to the pre-owned games segment as a major part of its success.<ref>{{cite web |last1=Walker |first1=Alex |title=EB Games Are Shutting Stores Across Australia [Update] |url=https://www.kotaku.com.au/2020/01/eb-games-stores-shutting-down-australia/ |archive-url=https://web.archive.org/web/20200109061711/https://www.kotaku.com.au/2020/01/eb-games-stores-shutting-down-australia/ |url-status=dead |archive-date=January 9, 2020 |website=Kotaku Australia |access-date=29 March 2022 |language=en-AU |date=8 January 2020}}</ref><ref>{{cite web |last1=Elmas |first1=Matthew |title=EB Games to shutter 19 stores as digital competition bites |url=https://www.smartcompany.com.au/industries/retail/eb-games-stores-shutting/ |website=SmartCompany |access-date=29 March 2022 |date=10 January 2020}}</ref><ref>{{cite web |last1=Powell |first1=Dominic |title='Mario cuts through everything': How EB Games survived retail's great battle |url=https://www.smh.com.au/business/companies/mario-cuts-through-everything-how-eb-games-survived-retail-s-great-battle-20210204-p56zge.html |website=The Sydney Morning Herald |access-date=29 March 2022 |language=en |date=5 February 2021}}</ref> GameStop's Australian division has been the only profitable segment of the global GameStop business for the 2020, 2021 and 2022 fiscal years. The company reported profits of US$9.4 million, US$52.2 million and US$30.6 million for each fiscal year respectively.

====COVID-19 pandemic====

=====American division pandemic response=====

[[File:Gamestop Liquidation - Melbourne Square Mall - Melbourne, FL.jpg|200px|thumb|A store in the [[Melbourne Square (mall)|Melbourne Square]] mall in [[Melbourne, Florida]] being [[liquidation|liquidated]] in December 2020]]
[[File:Game Stop 33rd St for 2020 election jeh.jpg|200px|thumb|A GameStop and [[ThinkGeek]] store in [[New York City]] in November 2020, boarded up due to concerns of violence following [[2020 United States presidential election|the presidential election]]]]
Government efforts to slow the spread of [[COVID-19]] required GameStop to close the physical operation of all of its 3,500 stores from roughly March to May 2020, though not without some controversy in the early stages. Throughout this time, it continued with online and curbside sales. Sherman and the board of directors took a 50% pay cut while other executives took a 30% cut to offset losses.<ref>{{Cite web |last=Amore |first=Samson |date=2020-04-23 |title=GameStop CEO George Sherman, Executive Team Take 50% Pay Cut Amid Coronavirus Pandemic |url=https://www.thewrap.com/gamestop-ceo-george-sherman-executive-team-take-50-pay-cut-amid-coronavirus-pandemic/ |access-date=2025-05-23 |website=TheWrap |language=en-US}}</ref> While digital sales grew by 519%, its retail dropped by more than 30% in the same period from the prior year, and the chain reported a {{USD|165 million}} loss in contrast to a {{USD|6.8 million}} for the same quarter in 2019. However, with the [[Xbox Series X]] and [[PlayStation 5]] still planned for release in the latter part of 2020, Sherman expected to be able to recover from these losses.<ref>{{cite news | url=https://www.gamespot.com/articles/gamestop-loses-165-million-after-temporarily-closi/1100-6478216/ | title=GameStop Loses $165 Million After Temporarily Closing More Than 3,000 Stores Due To COVID-19 | first=Eddie | last=Makuch | work=[[GameSpot]] | date=June 9, 2020 | archive-date=June 10, 2020 | archive-url=https://web.archive.org/web/20200610035411/https://www.gamespot.com/articles/gamestop-loses-165-million-after-temporarily-closi/1100-6478216/ | url-status = live }}</ref>

In mid-March 2020, GameStop faced criticism for its response to the [[COVID-19 pandemic]] in North America, with employees and social media users accusing the company of placing its business ahead of the safety of its staff and customers, in order to capitalize on an influx of video game purchases and related products for entertainment during the pandemic and related lockdowns.<ref name=noidea>{{Cite news |url=https://www.vice.com/en/article/game-stop-struggling-coronavirus-cleaning-supplies-employees/ |title=GameStop Has No Idea What to Do About Coronavirus |last=Klepek |first=Patrick |work=[[Vice Media]] |date=March 17, 2020 |archive-date=September 24, 2020|archive-url=https://web.archive.org/web/20200924124659/https://www.vice.com/en_us/article/4agpwp/game-stop-struggling-coronavirus-cleaning-supplies-employees |url-status=live}}</ref><ref name=outraged/><ref name=failing>{{Cite news |url=https://www.polygon.com/2020/3/17/21184063/gamestop-stores-coronavirus-covid-19-employees| title=GameStop workers say the company is failing to address the coronavirus| last=Campbell| first=Colin |website=[[Polygon (website)|Polygon]] |date=March 17, 2020 |archive-date=September 9, 2020 |archive-url=https://web.archive.org/web/20200909063711/https://www.polygon.com/2020/3/17/21184063/gamestop-stores-coronavirus-covid-19-employees|url-status=live}}</ref> GameStop stated that it would suspend in-store events (including midnight launches) and the use of demo stations, perform additional cleaning, and structure lines and limit store capacity to enforce [[physical distancing]].<ref name=failing/> To prevent enlarged crowds for two high-profile video game releases on March 20—''[[Animal Crossing: New Horizons]]'' and ''[[Doom Eternal]]'', GameStop announced that it would begin selling ''Doom Eternal'' in its stores a day ahead of its official release date.<ref>{{Cite news |url=https://www.gamespot.com/articles/gamestop-sold-doom-eternal-a-day-early-due-to-soci/1100-6474952/ |title=GameStop Sold Doom Eternal A Day Early Due To "Social Distancing" Concerns | first=Eddie | last=Makuch |website=[[GameSpot]] |archive-date=November 15, 2020 |archive-url=https://web.archive.org/web/20201115173814/https://www.gamespot.com/articles/gamestop-sold-doom-eternal-a-day-early-due-to-soci/1100-6474952/|url-status=live}}</ref>

''[[Polygon (website)|Polygon]]'' reported on March 17 that several stores in the San Francisco area had remained open, seemingly in violation of a [[stay-at-home order]] issued by Bay Area counties that restricts non-essential business. Several employees told ''Polygon'' and ''[[Vice Media|Vice]]'' that they did not receive additional cleaning supplies that were to be provided by corporate, requiring them to purchase them on their own and request reimbursement.<ref name=noidea/><ref name=essential>{{Cite news |url=https://arstechnica.com/gaming/2020/03/does-gamestop-really-need-to-be-open-during-the-coronavirus-pandemic/|title=GameStop says it's "essential retail" to fight forced closures [Updated] |last=Orland |first=Kyle |website=[[Ars Technica]] | date=March 20, 2020 |archive-date=April 8, 2020 |archive-url=https://web.archive.org/web/20200408220816/https://arstechnica.com/gaming/2020/03/does-gamestop-really-need-to-be-open-during-the-coronavirus-pandemic/ |url-status=live}}</ref><ref name=failing/>

A memo obtained by ''[[Kotaku]]'' on March 19 indicated that GameStop saw itself as an [[essential business]] because some of its technology products are relevant to enhancing [[remote work]], required in many cases during the pandemic. GameStop reiterated the safety measures that it had put in place, and also announced that it would reduce store hours and suspend all trade-ins until at least March 29, 2020, and offer curbside pickup.<ref>{{Cite news |url=https://www.theverge.com/2020/3/19/21187357/gamestop-coronavirus-essential-retail-shut-down-open |title=GameStop claims it is "essential retail" to remain open amid coronavirus pandemic |last=Farokhmanesh |first=Megan |website=[[The Verge]] |date=March 19, 2020 |archive-date=December 31, 2020 |archive-url=https://web.archive.org/web/20201231022221/https://www.theverge.com/2020/3/19/21187357/gamestop-coronavirus-essential-retail-shut-down-open |url-status=live}}</ref><ref name=essential/> An employee of a GameStop store in [[Athens, Georgia]] (which was shut down on March 20 by order of the police to comply with a similar order in [[Athens – Clarke County metropolitan area|Athens-Clark County]]) disputed the argument, saying that the high-end, gaming-oriented peripherals (such as keyboards and mice) sold at GameStop were not necessarily essential for remote work, and that cheaper alternatives were readily available at stores allowed to remain open, such as [[Walmart]].<ref name=outraged/>

[[California]] had announced a state-wide stay-at-home order on March 19; while GameStop had originally stated to its stores it was an essential retail business, by March 20 GameStop instead decided to close down its California branches, while keeping most other nationwide stores open.<ref>{{Cite news | url=https://www.theverge.com/2020/3/20/21188799/gamestop-california-store-closures-indefinite-coronavirus | title=GameStop to close all California stores indefinitely | last=Lyles | first=Taylor | website=[[The Verge]] | date=March 20, 2020 | archive-date=April 8, 2020 | archive-url=https://web.archive.org/web/20200408220811/https://www.theverge.com/2020/3/20/21188799/gamestop-california-store-closures-indefinite-coronavirus | url-status=live}}</ref><ref name=outraged>{{Cite news |url=https://www.cnn.com/2020/03/20/tech/gamestop-open-essential-business/index.html |title=GameStop says it's an essential business. Employees are outraged |last=Liao |first=Shannon |website=[[CNN]] | date=March 20, 2020 |archive-date=April 8, 2020 |archive-url=https://web.archive.org/web/20200408220812/https://www.cnn.com/2020/03/20/tech/gamestop-open-essential-business/index.html|url-status=live}}</ref> Following similar stay-at-home orders in [[New York (state)|New York]] and [[Illinois]] over the following days, GameStop announced that it would close all locations effective March 22, with selected locations continuing to offer contact-free curbside pickup (where an employee, wearing either gloves or a bag over their hands, would slip the customer's order through the front door, remaining behind the glass)<ref name=bags>{{Cite news |url=https://www.bostonglobe.com/2020/04/03/business/after-instructing-employees-wrap-their-hands-plastic-bags-go-back-work-gamestop-shuts-down-mass-stores/ |title=After instructing employees to wrap their hands in plastic bags and go back to work, GameStop shuts down Mass. stores | website=[[The Boston Globe]]| date=April 3, 2020 | last=Johnston | first=Katie | archive-date=November 24, 2020 | archive-url=https://web.archive.org/web/20201124234113/https://www.bostonglobe.com/2020/04/03/business/after-instructing-employees-wrap-their-hands-plastic-bags-go-back-work-gamestop-shuts-down-mass-stores/|url-status=live}}</ref> and home delivery.<ref>{{Cite news | url=https://arstechnica.com/gaming/2020/03/does-gamestop-really-need-to-be-open-during-the-coronavirus-pandemic/ | title=GameStop shuts down regular operations amid coronavirus closures | last=Orland | first=Kyle | website=[[Ars Technica]] |date=March 22, 2020 | archive-date=April 8, 2020 | archive-url=https://web.archive.org/web/20200408220816/https://arstechnica.com/gaming/2020/03/does-gamestop-really-need-to-be-open-during-the-coronavirus-pandemic/ | url-status=live}}</ref> In early April 2020, a location in [[Dorchester, Boston]] received a nuisance citation by local police, who deemed the curbside pickup a violation of the [[Massachusetts]] stay-at-home order. GameStop subsequently ceased offering curbside pickup in the state.<ref name=bags/><ref>{{cite web | url=https://www.polygon.com/2020/4/5/21208658/gamestop-coronavirus-shutdown-essential-business-employees-boston-massachusetts | title=Boston authorities shut down GameStop and stores close statewide | date=April 5, 2020 | work=[[Polygon (website)|Polygon]] | first=Owen | last=Good | archive-date=January 27, 2021 | archive-url=https://web.archive.org/web/20210127231033/https://www.polygon.com/2020/4/5/21208658/gamestop-coronavirus-shutdown-essential-business-employees-boston-massachusetts | url-status=live}}</ref>

=====Canadian division pandemic response=====

GameStop's Canadian subsidiary EB Games faced similar criticism on March 20 as well, as morning lineups for the new ''Animal Crossing'' and ''Doom'' games at a Toronto location induced large public gatherings discouraged by officials. The city's public health chief Eileen de Villa stated that the gathering did not "line up with what we expect from those in our community who are interested in protecting and strengthening our community". [[Mayor of Toronto|Mayor]] [[John Tory]] accused the company of "placing commerce above the public interest", while [[Premier of Ontario]] [[Doug Ford]] stated that "everyone in this province has a responsibility to make sure we protect each other and I am very, very disappointed in the store owner that would do this". EB Games later announced that it would close all Canadian stores on March 21.<ref>{{Cite web|url=https://www.thestar.com/business/2020/03/20/ford-frustrated-as-dozens-line-up-for-eb-games-launch-despite-pandemic.html|title=EB Games to close Saturday, as Ford fumes while dozens line up for launch, despite pandemic|date=March 20, 2020|website=Toronto Star|language=en|access-date=March 21, 2020|archive-date=April 8, 2020|archive-url=https://web.archive.org/web/20200408220817/https://www.thestar.com/business/2020/03/20/ford-frustrated-as-dozens-line-up-for-eb-games-launch-despite-pandemic.html|url-status=live}}</ref>

=====Australian division pandemic response=====
[[File:EB Chermside.jpg|200px|thumb|An EB Games store from GameStop's Australian division located in [[Westfield Chermside]], [[Brisbane]], [[Australia]] in 2022]]
GameStop's Australian subsidiary [[EB Games|EB Games Australia]] was the only arm of the global GameStop business not to report huge COVID-related losses, with sales instead soaring by 30 per cent. In Australia COVID-19 lockdowns were managed by the [[Australian Federal Government]] [[National Cabinet]] which largely permitted retail stores to remain open with capacity limits in place.<ref>{{Cite web |title=A timeline of Covid-19 in Australia, two years on |url=https://www.timeout.com/melbourne/things-to-do/a-timeline-of-covid-19-in-australia-two-years-on |access-date=2022-06-30 |website=Time Out Melbourne |language=en-AU}}</ref> This meant, unlike other arms of the GameStop business, the Australian arms stores remained open for the substantial majority of the pandemic. National Cabinet only mandated some brief regionally targeted entire store closures with stores in the Australian state of [[Victoria (Australia)|Victoria]] being the most heavily impacted. For fiscal year 2020 the Australian arm reported [[net sales]] of US$625.3 million and operating earnings of US$52.2 million. This was an increase of US$42.8 million in operating earnings compared to the pre-pandemic Fiscal Year 2019 where the company posted net sales of US$525.4 million and operating earnings of US$9.4 million.<ref name="2020-10K"/>

====European decline====

In December 2016, GameStop closed its UK website, completely leaving the UK market.<ref>{{cite web|url=http://www.gamestop.co.uk/|archive-url=https://web.archive.org/web/20161228060307/http://www.gamestop.co.uk/|url-status=dead|archive-date=2016-12-28|title=gamestop.co.uk has moved!|date=28 December 2016|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.gamesindustry.biz/whatever-happened-to-gamestop-co-uk|title=Whatever happened to GameStop.co.uk?|first=Christopher|last=Dring|work=[[Gamer Network|GamesIndustry.biz]]|date=17 February 2017|access-date=12 December 2024}}</ref> In December 2019, GameStop announced that it wind down its Nordic operations during 2020, closing its 100 stores across Denmark,<ref>{{cite news|url=https://www.computerworld.dk/art/276810/gamestop-lukker-i-danmark|title=GameStop lukker i Danmark|first=Rasmus|last=Elm Rasmussen|work=computerworld.dk|date=13 December 2019|access-date=12 December 2024|language=Danish}}</ref> Finland,<ref>{{cite news |last=Karismo |first=Anna |date=12 December 2019 |title=Peliketju Gamestop sulkee myymälänsä Suomessa ensi vuonna |trans-title=The game chain Gamestop will close its stores in Finland next year. |url=https://yle.fi/a/3-11115554 |access-date=12 December 2024 |work=[[Yle]] |language=Finnish}}</ref> Norway<ref>{{cite news|url=https://norwaytoday.info/finance/full-stop-for-gamestop-in-the-nordic-region/|title=Full stop for Gamestop in the Nordic region|first=Victoria|last=Garza|work=norwaytoday.info|date=13 December 2019|access-date=12 December 2024}}</ref> and Sweden<ref>{{cite web |last=Arstad Djurberg |first=Joakim |date=4 November 2019 |title=Stor besvikelse efter Gamestops sorti: "de trevligaste kunderna man kan tänka sig" |trans-title=Great disappointment after GameStop's exit: "the nicest customers imaginable" |url=https://computersweden.se/article/1279978/stor-besvikelse-efter-gamestops-sorti-de-trevligaste-kunderna-man-kan-tanka-sig.html |access-date=12 December 2024 |work=[[Computerworld|Computer Sweden]] |language=Swedish}}</ref> by July 2020, and exiting those countries.<ref>{{cite news|url=https://www.gamesindustry.biz/gamestop-winding-down-operations-in-denmark-finland-norway-and-sweden|title=GameStop winding down operations in Denmark, Finland, Norway, and Sweden|first=Rebekah|last=Valentine|work=[[Gamer Network|GamesIndustry.biz]]|date=10 December 2019|access-date=12 December 2024}}</ref>

By the end of 2020, GameStop had 954 stores in Europe and sales had fallen to $789 million, with losses of $78.7 million. That November, Ryan Cohen's open letter to the GameStop board suggesting closing or selling loss making operations in Europe was an indication of GameStop's future plans for Europe.<ref>{{cite web|url=https://s.wsj.net/public/resources/documents/RC_Ventures_Letter_to_GameStop.pdf|title=RC Ventures Letter to GameStop|publisher=[[The Wall Street Journal]]|date=20 November 2020|access-date=12 December 2024}}</ref>

In October 2022, GameStop decided to withdraw completely from Austria and Switzerland, closing their twenty stores.<ref>{{cite news|url=https://www.weekend.at/chronik/gamestop-schliesst-in-oesterreich|title=Handel: Gamestop macht in Österreich dicht|first=Lukas|last=Steinberger-Weiß|work=Weekend.at|date=10 November 2022|access-date=12 December 2024|language=German}}</ref><ref>{{cite news|url=https://www.20min.ch/story/gamestop-will-in-der-schweiz-alle-filialen-schliessen-massenentlassung-droht-375595398547|title=Gamestop will in der Schweiz alle Filialen schliessen – Massenentlassung droht|first=Philippe|last=Coradi|work=[[20 Minuten]]|date=7 October 2022|access-date=12 December 2024|language=German}}</ref> In Germany, its business would be downsized with only 70 of 170 stores remaining open by March.<ref>{{cite news|url=https://gamerant.com/gamestop-stores-shutdown-europe/|title=GameStop Closed Down More Stores in Europe|first=Pam K|last=Ferdinand|work=[[Valnet|Game Rant]]|date=10 October 2022|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.gameswirtschaft.de/wirtschaft/gamestop-filialen-schliessen-120123/|title=Weitere GameStop-Filialen schließen|author=<!--not stated-->|work=GamesWirtschaft|date=12 January 2023|access-date=12 December 2024|language=German}}</ref><ref>{{cite news|url=https://www.rtl.de/cms/gamestop-schliesst-80-filialen-in-deutschland-diese-standorte-sind-betroffen-5027831.html|title=Gamestop muss viele Filialen schließen|first=Aristotelis|last=Zervos|work=[[RTL (German TV channel)|RTE]]|date=4 February 2023|access-date=12 December 2024|language=German}}</ref> In December, the Swiss business was saved by the small Italian gaming retailer, Cidiverte which operates ten stores in Italy, who took over and rebranded all the Swiss GameStop stores by May 2023.<ref>{{cite news|url=https://esports.ch/esportsnews/gamestop-italienische-ladenkette-gamelife-uebernimmt-schweizer-filialen/|title=Gamestop: Italienische Ladenkette "Gamelife" übernimmt Schweizer Filialen|author=<!--not stated-->|work=esports.ch|date=1 May 2023|access-date=12 December 2024|language=German}}</ref>

In March 2023, GameStop decided to leave Ireland after another loss making year accumulated its losses to €45.5 million. It closed its 35 stores by June costing GameStop €13 million in severance payments and lease buyouts.<ref>{{cite web|url=https://gamestopie.zendesk.com/hc/en-150/articles/12692889692818-FAQs|title=GameStop Closure in Ireland|publisher=GameStop|date=23 August 2023|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.irishexaminer.com/business/companies/arid-41132254.html|title=GameStop confirms closure of Irish stores after losses surpass €40m|first=Emer|last=Walsh|work=[[Irish Examiner]]|date=5 May 2023|access-date=12 December 2024|url-access=limited}}</ref><ref>{{cite news|url=https://www.rte.ie/news/business/2023/0925/1407238-cost-of-closing-gamestop-operations-estimated-at-13m/|title=Cost of closing Irish GameStop operations expected to be €13m|first=Gordon|last=Deegan|work=[[RTÉ]]|date=25 September 2023|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.independent.ie/business/irish/gamestops-irish-losses-ballooned-to-455m-before-it-closed-stores-here/a810551498.html|title=Gamestop's Irish losses ballooned to €45.5m before it closed stores here|first=John|last=Mulligan|work=[[Irish Independent]]|date=25 September 2023|access-date=12 December 2024|url-access=limited}}</ref> Its warehouse and European headquarters in [[Swords, Dublin]] was later sold for €5 million.<ref>{{cite news|url=https://www.irishtimes.com/property/commercial-property/2024/10/02/it-company-pays-over-5m-for-gamestop-irelands-former-hq/|title=IT company pays over €5m for Gamestop Ireland's former HQ|first=Ronald|last=Quinlan|work=[[The Irish Times]]|date=2 October 2024|access-date=12 December 2024|url-access=limited}}</ref> By the end of 2023, Gamestop had only 647 stores left in Europe, operating in France, Germany and Italy.

In November 2024, GameStop decided to cease operations in Germany, closing its remaining 69 stores by January 2025, as well as its warehouse and headquarters in Tannheim.<ref>{{cite news|url=https://www.gamingdeputy.com/gamestop-closes-all-branches-in-germany-500-employees-affected/|title=GameStop closes all branches in Germany – 500 employees affected|first=Kryzt|last=Bates|work=gamingdeputy.com|date=29 November 2024|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://gamerant.com/gamestop-leaving-shutting-down-closing-germany/|title=GameStop is Leaving 1 Major Country|first=Sarah|last=fields|work=[[Valnet|Game Rant]]|date=30 November 2024|access-date=12 December 2024}}</ref><ref>{{cite news|url=https://www.gameswirtschaft.de/wirtschaft/gamestop-gutscheine-garantie-vorbestellungen-121224/|title=GameStop-Aus: Die Folgen für Gutscheine, Garantie, Vorbestellungen|author=<!--not stated-->|work=GamesWirtschaft|date=16 December 2024|access-date=12 December 2024|language=German}}</ref>

Also in November 2024, GameStop sold GameStop Italy to Cidiverte, a small Italian competitor which operates ten stores under the Gamelife brand. Within six months of the sale, over 250 GameStop stores in Italy will be rebranded as Gamelife stores.<ref>{{cite web|url=https://www.igizmo.it/esclusivo-gamestop-italy-cidiverte-acquisisce-i-punti-vendita/|title=Esclusivo GameStop Italy: Cidiverte acquisisce i punti vendita|first=Riccardo|last=Colletti|work=igizmo.it|date=25 November 2024|access-date=12 December 2024|language=Italian}}</ref><ref>{{cite news|url=https://www.chiccheinformatiche.com/gamestop-italia-non-esistera-piu-la-situazione-e-perche/|title=GameStop Italia non esisterà più? La situazione e perchè|first=Vito|last=Savino|work=chiccheinformatiche.com|date=28 November 2024|access-date=12 December 2024|language=Italian}}</ref><ref>{{cite news|url=https://www.tecnoandroid.it/2024/11/28/gamestop-lascia-definitivamente-litalia-1483831/|title=GameStop lascia definitivamente l'Italia?|first=Margaret|last=Galletta|work=tecnoandroid.it|date=28 November 2024|access-date=12 December 2024|language=Italian}}</ref> Thus by the summer of 2025, aside from Micromania in France, the GameStop brand will have disappeared from Europe.

In February 2025, GameStop announced that it intended to sell its French operations.<ref name="woke-1">{{cite press release|url=https://news.gamestop.com/news-releases/news-release-details/gamestop-announces-plan-pursue-sale-french-and-canadian|title=GameStop Announces Plan to Pursue a Sale of French and Canadian Operations|publisher=GameStop|date=18 February 2025|access-date=19 February 2025}}</ref> Ryan Cohen condemned the "wokeness" of France, posting on [[Twitter|X]] that the sale would "include [[woke]]ness and [[Diversity, equity, and inclusion|DEI]] at no additional cost".<ref name="woke-2">{{Cite news |last=Timotija |first=Filip |date=2025-02-18 |title=GameStop CEO decries 'wokeness and DEI' as company seeks to sell Canadian and French operations |url=https://thehill.com/business/5152167-gamestop-ceo-attacks-wokeness/ |archive-url=https://web.archive.org/web/20250221141406/https://thehill.com/business/5152167-gamestop-ceo-attacks-wokeness/ |archive-date=February 21, 2025 |access-date=2025-02-22 |work=The Hill |language=en-US |url-status=live }}</ref><ref name="woke-3">{{cite tweet|user=ryancohen|number=1891884823465103698|title=Email M&A@gamestop.com if you're interested in buying GameStop Canada or Micromania France. High taxes, Liberalism, Socialism, Progressivism, Wokeness and DEI included at no additional cost if you buy today!|date=18 February 2025|access-date=19 February 2025}}</ref>

====January 2021 short squeeze====
{{main|GameStop short squeeze}}

In January 2021, trading activity around a [[short squeeze]] resulted in a 1,500% increase in GameStop's share price over the course of two weeks, reaching an all-time intraday high of over US$500.00 as of January 29, 2021  on the [[New York Stock Exchange]].<ref name="yun">{{Cite web |last=Li |first=Yun |date=January 27, 2021 |title=GameStop mania explained: How the Reddit retail trading crowd ran over Wall Street pros |url=https://www.cnbc.com/2021/01/27/gamestop-mania-explained-how-the-reddit-retail-trading-crowd-ran-over-wall-street-pros.html |access-date=January 27, 2021 |website=[[CNBC]] |archive-date=January 27, 2021 |archive-url=https://web.archive.org/web/20210127221220/https://www.cnbc.com/2021/01/27/gamestop-mania-explained-how-the-reddit-retail-trading-crowd-ran-over-wall-street-pros.html |url-status=live }}</ref><ref>{{Cite web |title=GAMESTOP CORPORATION (GME) |url=https://www.nyse.com/quote/XNYS:GME |access-date=January 28, 2021 |website=[[NYSE]] |archive-date=January 19, 2021 |archive-url=https://web.archive.org/web/20210119153914/https://www.nyse.com/quote/XNYS:GME |url-status=live }}</ref> This effect was mainly attributed to short sellers using illegal business practices causing the stock to be shorted over 100 percent of the free float of the company.

There is uncertainty around the size of the effect of short sellers closing their position. The SEC released a report claiming "While a short squeeze did not appear to be the main driver of events, and a gamma squeeze less likely, the episode highlights the role and potential impact of short selling and short covering."<ref>{{Cite web |title=U.S. Securities and Exchange Commission, "Staff Report on Equity and Options Market Structure Conditions in Early 2021," page 24 |url=https://www.sec.gov/files/staff-report-equity-options-market-struction-conditions-early-2021.pdf}}</ref>

==== Other news in 2021 to 2025 ====
In February 2021, GameStop announced that its finance chief Jim Bell, appointed in June 2019, would leave the company on March 26, 2021. Though no official reason was given for Bell's departure, the company said that it did not have to do with a disagreement with the company or its operations.<ref>{{Cite news | title=GameStop CFO resigns a month after the Reddit trading frenzy | url=https://www.cnn.com/2021/02/23/tech/gamestop-cfo-resigns/index.html | first=Clare | last=Duffy | work=[[CNN]] | date=February 23, 2021}}</ref><ref>{{Cite news |title=GameStop's CFO exits as the company attempts a 'transformation' led by activist investor Ryan Cohen | url=https://www.businessinsider.com/gamestop-cfo-jim-bell-suddenly-resigning-2021-2 | last=Gilbert | first=Ben | website=[[Business Insider]] | date=February 23, 2021}}</ref><ref>{{Cite news | title=GameStop CFO Resigns Weeks After Reddit-Fueled Stock-Market Frenzy | last2=Maurer | first1=Nina | last1=Trentmann | first2=Mark | work=[[The Wall Street Journal]] | url=https://www.wsj.com/articles/gamestop-cfo-resigns-weeks-reddit-stock-market-frenzy-11614121870 | url-access=subscription | date=February 24, 2021 | issn=0099-9660}}</ref>

In April 2021, George Sherman announced that he will step down as CEO of GameStop by July 31, 2021.<ref>{{Cite news | url=https://www.wsj.com/articles/gamestop-ceo-george-sherman-to-step-down-by-july-31-11618829152 | title=GameStop CEO George Sherman to Step Down by July 31 | first1=Sarah E. | last1=Needleman | first2=Dave | last2=Sebastian | work=[[The Wall Street Journal]] | date=April 19, 2021}}</ref><ref>{{Cite news | url=https://www.cnn.com/2021/04/19/investing/gamestop-ceo-george-sherman-ryan-cohen/index.html | title=GameStop CEO George Sherman is stepping down, sending the stock soaring | first=Paul R. | last=La Monica | work=[[CNN]] | date=April 19, 2021}}</ref><ref>{{Cite news | url=https://www.cnbc.com/2021/04/19/gamestop-ceo-george-sherman-to-step-down.html | title=GameStop CEO George Sherman to step down | agency=[[Reuters]] | via=[[CNBC]] | date=April 19, 2021}}</ref><ref>{{Cite news | url=https://www.cnet.com/news/gamestop-ceo-george-sherman-to-step-down-by-end-of-july/ | title=GameStop CEO George Sherman to step down by end of July | first=Carrie | last=Mihalcik | work=[[CNET]] | date=April 19, 2021}}</ref> Also in April 2021, [[Ryan Cohen]], founder of [[Chewy (company)|Chewy]] and a large GameStop shareholder, was named [[chairman]], effective in June 2021.<ref>{{Cite news | url=https://www.cnbc.com/2021/04/08/gamestop-stock-up-after-company-says-ryan-cohen-to-be-chairman.html | title=GameStop says it will name Ryan Cohen chairman | first=Lauren | last=Thomas | work=[[CNBC]] | date=April 8, 2021}}</ref><ref>{{Cite news | url=https://arstechnica.com/gaming/2021/04/why-some-investors-are-excited-about-ryan-cohen-as-gamestops-next-chairman/ | title=Why some investors are excited about Ryan Cohen as GameStop's next chairman | first=KYLE | last=ORLAND | work=[[Ars Technica]] | date=April 8, 2021}}</ref><ref>{{Cite news | url=https://www.marketwatch.com/story/gamestop-stock-rallies-after-plans-to-name-ryan-cohen-as-chairman-2021-04-08 | title=GameStop stock rallies after plans to name Ryan Cohen as chairman | first=Tomi | last=Kilgore | work=[[MarketWatch]] | date=April 8, 2021}}</ref> On June 9, 2021, GameStop appointed former [[Amazon (company)|Amazon]] executives Matt Furlong and Mike Recupero as CEO and CFO respectively.<ref name=":0">{{Cite web|last1=Lewis|first1=Katrina|last2=Owram|first2=Kristine|date=June 10, 2021|title=GameStop Slides on Stock Sale Plan, SEC Trading Investigation|url=https://www.bloomberg.com/news/articles/2021-06-10/gamestop-slides-on-stock-sale-plan-sec-trading-investigation|access-date=2021-06-10|website=Bloomberg}}</ref> Furlong took over the position of CEO from Sherman on June 21, 2021.<ref name=":0" /> Furlong was removed from his position as CEO in June 2023 and replaced by [[Ryan Cohen]].<ref>{{Cite news |last1=A |first1=Samrhitha |last2=Herbst-Bayliss |first2=Svea |date=2023-06-08 |title=GameStop ousts CEO, elevates Cohen as sales fall again |language=en |work=Reuters |url=https://www.reuters.com/technology/gamestop-terminates-matt-furlong-ceo-2023-06-07/ |access-date=2023-06-08}}</ref>

In July 2022, it was announced that Mike Recupero was fired as CFO. He was replaced by Diana Saadeh-Jajeh, who was the company's chief accounting officer.<ref>{{cite news |url=https://www.cnn.com/2022/07/08/investing/gamestop-cfo-fired-job-cuts/index.html |title=GameStop fires its CFO and looks to cut staff |date=July 8, 2022 |work=[[CNN Business]] |last=Isidore |first=Chris}}</ref> Just a year later, GameStop announced that Diana had resigned as CFO.<ref>{{Cite news|url=https://www.gamesindustry.biz/gamestop-cfo-resigns-1|title=GameStop CFO resigns|first=Brendan|last=Sinclair|work=GameStop|date=27 July 2023|access-date=22 December 2024}}</ref>

In September 2023, Cohen took over as CEO of the company, in addition to his chairman role, without collecting a salary.<ref>{{Cite news | date=September 28, 2023 |title=Billionaire Ryan Cohen takes over as CEO at GameStop, adding to chairman role |url=https://apnews.com/article/gamestop-cohen-ceo-meme-703d0652b751544d66e5fbe6cd2d7945 |website=[[AP News]]}}</ref> In March 2024, it was announced that GameStop would cut an unknown number of staff in an effort to achieve profitability. However, the company also noted that these cuts may strain its existing resources.<ref>{{Cite web |last=Kerr |first=Chris |date=March 27, 2024 |title=GameStop commits to layoffs despite concerns over business 'strain' |url=https://www.gamedeveloper.com/business/gamestop-commits-to-layoffs-despite-concerns-over-business-strain- |access-date=2024-04-02 |website=www.gamedeveloper.com |language=en}}</ref>

In July 2021, GameStop announced the rebrand of EB Games Canada to GameStop following customer feedback.<ref>{{Cite web|url=https://investor.gamestop.com/news-releases/news-details/2021/GameStop-to-Rebrand-EB-Games-in-Canada-07-28-2021/default.aspx|title=GameStop to Rebrand EB Games in Canada|date=28 July 2021|access-date=7 May 2025}}</ref><ref>{{Cite web|url=https://retail-insider.com/bulletin/2021/07/eb-games-stores-in-canada-to-rebrand-as-gamestop/|title=EB Games Stores in Canada to Rebrand as GameStop|date=28 July 2021|access-date=7 May 2025}}</ref> In February 2025, GameStop announced that it intended to sell its Canadian operations.<ref name="woke-1"/> Ryan Cohen condemned Canadian DEI practices, posting on [[Twitter|X]] that the sale would "include [[woke]]ness and [[Diversity, equity, and inclusion|DEI]] at no additional cost".<ref name="woke-2"/><ref name="woke-3"/> In May 2025, GameStop Canada was acquired by entrepreneur, Stephan Tetrault, and rebranded back to its previous Canadian brand, EB Games Canada.<ref>{{Cite web|url=https://www.cbc.ca/news/business/gamestop-canada-eb-games-acquisition-1.7527431|title=GameStop Canada to be rebranded EB Games after acquisition by Quebec toymaker|date=6 May 2025|access-date=7 May 2025}}</ref><ref>{{Cite web|url=https://retail-insider.com/retail-insider/2025/05/gamestop-canada-president-on-why-eb-games-is-coming-back/|title=GameStop Canada President on Why EB Games is Coming Back|date=7 May 2025|access-date=7 May 2025}}</ref>

==== NFT platform ====
On May 26, 2021, GameStop announced that it was working on a [[non-fungible token]] (NFT) platform creating a token that is based on [[blockchain]] Ethereum technology.<ref>{{cite web |url=https://hypebeast.com/2021/5/gamestop-nft-announcement-information |title=GameStop Quietly Announces That It's Working on NFTs |website=HypeBeast.com |last=Perper |first=Rosie |date=May 25, 2021 |archive-url=https://web.archive.org/web/20210525230307/https://hypebeast.com/2021/5/gamestop-nft-announcement-information |access-date=July 26, 2021 |archive-date=May 25, 2021 |url-status=live}}</ref> ''Business Insider'' reported that "GameStop is building an NFT platform as part of an ambitious plan to transform itself into the Amazon of gaming."<ref>{{cite web |url=https://markets.businessinsider.com/currencies/news/gamestop-nft-building-ethereum-powered-platform-hiring-team-ecommerce-transformation-2021-5-1030467635 |title=GameStop is building an NFT platform as part of an ambitious plan to transform itself into the Amazon of gaming |last=Nagarajan |first=Shalini |work=Business Insider |date=May 26, 2021 |archive-url=https://web.archive.org/web/20221015142036/https://markets.businessinsider.com/currencies/news/gamestop-nft-building-ethereum-powered-platform-hiring-team-ecommerce-transformation-2021-5-1030467635 |access-date=July 26, 2021 |archive-date=October 15, 2022 |url-status=live }}</ref>

The Beta version of the platform launched on July 11, 2022. The marketplace is curated, with a vetting process in place for artists; in July 2022 GameStop removed an NFT associated with artwork which referenced the photo  ''[[The Falling Man]]'' and removed the ability for the creator's account to mint new NFTs on its platform.<ref>{{cite web |url=https://www.engadget.com/gamestop-falling-man-nft-181910264.html |title=GameStop is letting someone sell an NFT that references a 9/11 photo |last=Bonifacic |first=Igor |work=Engadget |date=July 23, 2022 |archive-url=https://web.archive.org/web/20230407233327/https://www.engadget.com/gamestop-falling-man-nft-181910264.html |access-date=July 23, 2022 |archive-date=April 7, 2023 |url-status=live |via=engadget.com}}</ref> In another case, a user sold hundreds of NFTs associated with HTML5 games they did not have a license for. GameStop removed their minting ability and the listings for the NFTs on their marketplace, although the NFTs themselves remain on the blockchain, the games themselves on Gamestop's servers, and can be sold on other marketplaces.<ref>{{cite web |url=https://arstechnica.com/gaming/2022/08/indie-devs-outraged-by-unlicensed-game-sales-on-gamestops-nft-market/ |title=Indie devs outraged by unlicensed game sales on GameStop's NFT market |last=Orland|first=Kyle|work=Ars Technica|date=August 5, 2022 |archive-url=https://web.archive.org/web/20230210212551/https://arstechnica.com/gaming/2022/08/indie-devs-outraged-by-unlicensed-game-sales-on-gamestops-nft-market/ |access-date=August 5, 2022 |archive-date=February 10, 2023 |url-status=live }}</ref>

In December 2022, GameStop laid off a large portion of the team working on the NFT platform. In August 2023, GameStop announced wind down of its crypto and NFT wallet citing "regulatory uncertainty".<ref>{{Cite web |last=Purdy |first=Kevin |date=2023-08-04 |title=GameStop, citing "regulatory uncertainty," winds down its crypto and NFT wallet |url=https://arstechnica.com/gaming/2023/08/gamestop-citing-regulatory-uncertainty-winds-down-its-crypto-and-nft-wallet/ |access-date=2023-08-06 |website=Ars Technica |language=en-us}}</ref> As of December 2023, Gamestop's NFT marketplace still allowed users the ability to trade in-game items using other NFT wallets (such as MetaMask).<ref name=NFTMarketplace>{{Cite web|title=Gamestop NFT Marketplace|url=https://nft.gamestop.com/|website=Gamestop|language=en}}</ref> However, in January 2024, Gamestop ultimately announced that on February 2, 2024, the NFT marketplace would be shuttered completely.<ref>{{Cite web |last=McEvoy |first=Sophie |date=2024-01-15 |title=GameStop closes crypto marketplace |url=https://www.gamesindustry.biz/gamestop-closes-crypto-marketplace |url-status=live |archive-url=https://web.archive.org/web/20240124021148/https://www.gamesindustry.biz/gamestop-closes-crypto-marketplace |archive-date=2024-01-24 |access-date=2024-01-24 |website=Gamesindustry.biz}}</ref>

== Business operations ==

=== Atrix ===
Atrix (formerly @play) is GameStop's in-house store brand. GameStop sells gaming accessories, Headsets, Mice and Keyboards under the Atrix brand.<ref>{{cite web |title=ATRIX Trademark of GameStop Texas Ltd.. Serial Number: 90103851 :: Trademark Elite Trademarks |url=https://www.trademarkelite.com/trademark/trademark-detail/90103851/ATRIX |access-date=31 July 2022 |website=www.trademarkelite.com}}</ref>

===''Game Informer''===
''[[Game Informer]]'' was a magazine owned by GameStop, Inc. It was discontinued in August 2024.<ref name=":1" /><ref name=":2" /> It was primarily sold through subscriptions which could be purchased at GameStop locations.<ref>{{cite news |last=Gaudiosi| first=John| title=GameStop Dives Into Publishing With 'Song of the Deep' |url=https://fortune.com/2016/01/28/gamestop-insomniac-partner-on-game/ | website=[[Fortune (magazine)|Fortune]] |archive-date=January 24, 2021 |archive-url=https://web.archive.org/web/20210124024948/https://fortune.com/2016/01/28/gamestop-insomniac-partner-on-game/ |url-status=live}}</ref> A subscription to the magazine was included for members of GameStop's PowerUp Rewards Pro [[loyalty program]].<ref>{{Cite press release | url=http://www.globenewswire.com/en/news-release/2020/02/24/1989267/0/en/GameStop-Redesigns-PowerUp-Rewards-Loyalty-Program-Providing-Pro-Level-Members-More-Benefits-and-Flexibility.html | title=GameStop Redesigns PowerUp Rewards Loyalty Program, Providing Pro-Level Members More Benefits and Flexibility | publisher=[[GlobeNewswire]] | date=February 24, 2020}}</ref>

===Trade-ins===
[[File:Used Gamecube games, GameStop, Tanforan.JPG|thumb|A used game rack for [[GameCube]] games at a GameStop in [[San Bruno, California]]]]
GameStop provides its customers either cash or trade credit in exchange for customers' unwanted video games, accessories, and tech.<ref>{{Cite magazine | date=March 28, 2014 |title=Why Used Video Games Are Such a Big Business |url=https://www.newyorker.com/business/currency/why-used-video-games-are-such-a-big-business |last=Trautman| first=Ted |magazine=[[The New Yorker]]|archive-date=December 24, 2020| archive-url=https://web.archive.org/web/20201224022759/https://www.newyorker.com/business/currency/why-used-video-games-are-such-a-big-business|url-status=live}}</ref> The used video game trade-ins have twice the [[gross margin]]s of new video game sales.<ref>{{cite news | url=https://www.fool.com/investing/2018/09/11/gamestops-most-important-business-is-in-trouble.aspx | title=GameStop's Most Important Business Is in Trouble | first=Timothy | last=Green | work=[[The Motley Fool]] | date=September 11, 2018}}</ref> Some video game developers and publishers have criticized GameStop for its practices, as they receive no share of the revenue from the sale of used games. GameStop responded to these criticisms in 2009 by stating that 70% of store credit generated by game trade ins was used to purchase new rather than used games, generating close to $2 billion in annual revenue.<ref>{{Cite news |last=Kim |first=Ryan |title=Video game manufacturers may pressure resellers|url=https://www.sfgate.com/business/article/Video-game-manufacturers-may-pressure-resellers-3296254.php | work=[[San Francisco Chronicle]] |date=June 4, 2009 |archive-date=February 4, 2021 |archive-url=https://web.archive.org/web/20210204020519/https://www.sfgate.com/business/article/Video-game-manufacturers-may-pressure-resellers-3296254.php| url-status=live}}</ref>

===GameStop TV===
GameStop TV is the in-store television network run internally by GameStop, with non-endemic sales in partnership with Playwire Media. GameStop TV features programming targeted to consumers shopping in GameStop stores. Each month brings content segments about upcoming video game releases, exclusive developer interviews, and product demonstrations.<ref>{{Cite news | url=https://www.cnbc.com/2016/12/20/gamestop-tv-ads-in-stores.html | title=How Gamestop will make money off customers who don't buy anything | first=Michelle | last=Castillo | work=[[CNBC]] | date=December 20, 2016}}</ref>

===Pre-order bonuses===
Game publishers obtain more pre-orders by including exclusive in-game or physical bonuses, available only if the player pre-ordered the game. Bonuses typically include extras such as exclusive characters, weapons, and maps. For example, GameStop included an additional avatar costume for ''[[Call of Duty: Black Ops]]'' when it was released in November 2010,<ref>{{Cite web|last=Bradford|first=Matt|date=September 16, 2010|title=Call of Duty: Blacks Ops pre-order bonuses include art and avatar gear|url=https://www.gamesradar.com/uk/call-of-duty-blacks-ops-pre-order-bonuses-include-art-and-avatar-gear/|access-date=January 29, 2021|website=gamesradar|language=en|archive-date=February 8, 2021|archive-url=https://web.archive.org/web/20210208005928/https://www.gamesradar.com/uk/call-of-duty-blacks-ops-pre-order-bonuses-include-art-and-avatar-gear/|url-status=live}}</ref> and a pictorial Art-Folio for ''[[Metroid: Other M]]''.<ref>{{Cite web|last=Fletcher|first=JC|date=May 28, 2010|title=Metroid: Other M pre-orders include 'art folio' at GameStop|url=https://www.engadget.com/2010-05-28-metroid-other-m-pre-orders-include-art-folio-at-gamestop.html|access-date=January 29, 2021|website=Engadget|language=en}}</ref> Soundtracks, artbooks, plushies, figurines, posters, and T-shirts have also been special bonuses.

===GameTrust Games===
In January 2016, GameStop announced a partnership with [[Insomniac Games]] with its 2016 title ''[[Song of the Deep]]''. GameStop executive Mark Stanley said the concept was to help the chain have more direct communication with players, and would expect to expand out to other similar distribution deals with other developers if this one succeeds.<ref>{{cite news | url=https://fortune.com/2016/01/28/gamestop-insomniac-partner-on-game/ | title=GameStop Dives Into Publishing With 'Song of the Deep'  | first=John | last=Gaudiosi | work=[[Fortune (magazine)|Fortune]] | date=January 28, 2016| archive-date=January 29, 2016 | archive-url=https://web.archive.org/web/20160129054929/http://fortune.com/2016/01/28/gamestop-insomniac-partner-on-game/ | url-status=live }}</ref> In April 2016, GameStop created the GameTrust Games publishing division to serve as a publisher for mid-sized developers. In April 2016, GameTrust Games announced it was working with [[Ready At Dawn]], [[Tequila Works]], and [[Frozenbyte]] to prepare more titles.<ref>{{cite news | url=https://www.gamedeveloper.com/business/gamestop-announces-publishing-division-gametrust |title=GameStop announces publishing division GameTrust |first=Bryant | last=Francis | work=[[Game Developer (website)|Game Developer]] | date=April 18, 2016 |archive-date=August 27, 2021 |archive-url=https://web.archive.org/web/20210827154029/https://www.gamedeveloper.com/business/gamestop-announces-publishing-division-gametrust | url-status=live}}</ref>

As of January 2025, GameTrust has published two games on Steam in 2016 and 2017 respectively.<ref name="Steam Games list of GameTrust published Games">{{cite web |title=Publisher: Gametrust Games |url=https://store.steampowered.com/search/?sort_by=_ASC&supportedlang=english&publisher=GameTrust+Games |archive-url=https://web.archive.org/web/20250123110256/https://store.steampowered.com/search/?sort_by=_ASC&supportedlang=english&publisher=GameTrust+Games |url-status=dead |archive-date=2025-01-23 |website=Steampowered.com |publisher=Steam |access-date=January 23, 2025 |ref=January 23, 2025}}</ref>

==Controversies==
=== Lawsuit against BCG ===
In 2022, consulting firm [[Boston Consulting Group|BCG]] filed a lawsuit against GameStop as the latter allegedly denied payment of fee worth $30 million for a project. GameStop argued that it saw it is in the best interest of its stakeholders to deny payment as BCG brought little improvement to the EBITDA of the company, which the consultancy allegedly promised to improve. BCG counter argued that the company has delivered more than it promised in statement of proposal and that the quoted variable fee was based on the "projected", not realised, improvement in EBITDA, as per the contract.<ref>{{cite web | url=https://arstechnica.com/tech-policy/2022/03/gamestop-stiffed-boston-consulting-group-on-30-million-in-fees-lawsuit-says/ | title=GameStop refused to pay $30 million bill from consulting firm, lawsuit says | date=March 24, 2022 }}</ref>

Ultimately, it turned out that BCG's lawsuit lacked the merit to be carried out in court. GameStop's claim about BCG not having delivered any value and not being owed any money for their supposed "services" was not controversial after all, and the lawsuit regarding these matters was dismissed with prejudice.<ref>{{Cite web |title=SO ORDERED AND ~Util - Terminate Civil Case – #239 in The Boston Consulting Group, Inc. v. GameStop Corporation (D. Del., 1:22-cv-00363) – CourtListener.com |url=https://www.courtlistener.com/docket/63176382/239/the-boston-consulting-group-inc-v-gamestop-corporation/ |access-date=2024-07-31 |website=CourtListener |language=en-us}}</ref>

=== Nintendo Switch 2 launch day incident ===
On June 5, 2025, a GameStop store in [[Staten Island]], New York, had stapled pre-order receipts to the box of the [[Nintendo Switch 2]] console for release day customers, but due to the way the console was packed near the front of the box, the staples were able to puncture the screens. GameStop immediately replaced those units affected by this,<ref>{{cite web | url = https://www.theverge.com/news/680966/nintendo-switch-2-gamestop-screens-staples | title = A GameStop damaged Switch 2 screens with staples, but they're getting replaced | first = Jay | last = Peters | date = June 5, 2025 | accessdate = July 22, 2025 | work = [[The Verge]] }}</ref> and later held an auction for the stapler and one of the affected consoles, since repaired, to raise money for the [[Children's Miracle Network Hospitals]].<ref>{{cite web | url = https://www.gamespot.com/articles/gamestop-is-auctioning-off-the-stapler-and-the-staple-that-damaged-a-nintendo-switch-2-on-launch-day/1100-6533066/ | title=  GameStop Is Auctioning Off The Stapler--And The Staple--That Damaged A Nintendo Switch 2 On Launch Day | first = Jason | last = Fanelli | date = July 9, 2025 | accessdate = July 22, 2025 | work = [[GameSpot]] }}</ref>

== Corporate affairs ==
=== Finances ===
{{Image frame 
 | caption=GameStop Total Operating Incomes 1999–2021
 | align=left
 | content = {{hidden|GameStop Operating Income 1999–2021|
{{Chart|definition=GameStop Total Operating Incomes from 1999.chart|data=GameStop Total Operating Incomes from 1999.tab|Width=600}}
{{legend|red|GameStop Operating Income}}
 |expanded=on
}}
{{hidden|GameStop International Divisions Operating Income 2003-2021|
{{Chart|definition=GameStop International Divisions Total Operating Incomes from 2003.chart|data=GameStop International Divisions Total Operating Incomes from 2003.tab|Width=600}}
{{legend|Green|Australia Division Operating Income}}
{{legend|Orange|Canada Division Operating Income}}
{{legend|Blue|Europe Division Operating Income}}
}}
{{hidden|GameStop United States Divisions Operating Income 1999–2021|
{{Chart|definition=GameStop US Divisions Operating Incomes from 1999.chart|data=GameStop US Divisions Operating Incomes from 1999.tab|Width=600}}
{{legend|Purple|United States Division Operating Income}}
{{legend|Pink|Technology Division Operating Income}}
}}
}}

{| class="wikitable mw-collapsible" style="text-align: right;"
|+GameStop Financial figures 1999–2023
!
! colspan="2" |Australia Division
! colspan="2" |Canada Division
! colspan="2" |Europe Division
! colspan="2" |United States Division
! colspan="2" |Technology Brands
! colspan="2" |Total
|-
!Year
!Net Sales
!Operating Income
!Net Sales
!Operating Income
!Net Sales
!Operating Income
!Net Sales
!Operating Income
!Net Sales
!Operating Income
!Net Sales
!Operating Income
|-
|1999
| -
| -
| -
| -
| -
| -
|$223.7
|$15.3
| -
| -
|'''$223.7'''
|'''$15.3'''
|-
|2000
| -
| -
| -
| -
| -
| -
|$756.7
|$5.6
| -
| -
|'''$756.7'''
|'''$5.6'''
|-
|2001<ref name="2001-10K"/>
| -
| -
| -
| -
| -
| -
|$1,121.1
|$34.1
| -
| -
|'''$1,121.1'''
|'''$34.1'''
|-
| 2002<ref name="2002-10K"/>
| -
| -
| -
| -
| -
| -
|$1,352.8
|$87.1
| -
| -
|'''$1,352.8'''
|'''$87.1'''
|-
| 2003<ref name="2003-10K"/>
| -
| -
| -
| -
|$14.8
|{{font color|red|-$0.4}}
|$1,564.0
|$104.8
| -
| -
|'''$1,578.8'''
|'''$104.4'''
|-
| 2004<ref name="2004-10K"/>
| -
| -
| -
| -
|$24.6
|{{font color|red|-$3.0}}
|$1,818.2
|$102.1
| -
| -
|'''$1,842.8'''
|'''$99.1'''
|-
| 2005<ref name="2005-10K"/>
|$94.4
|$11.0
|$111.4
|$7.9
|$176.2
|$0.1
|$2,709.8
|$173.7
| -
| -
|'''$3,091.8'''
|'''$192.7'''
|-
| 2006<ref name="2006-10K"/>
|$288.1
|$27.3
|$319.7
|$20.0
|$441.6
|$1.0
|$4,269.5
|$285.4
| -
| -
|'''$5,318.9'''
|'''$333.7'''
|-
| 2007<ref name="2007-10K"/>
|$420.8
|$41.8
|$473.0
|$35.8
|$761.4
|$32.6
|$5,438.8
|$391.2
| -
| -
|'''$7,094.0'''
|'''$501.4'''
|-
| 2008<ref name="2008-10K"/>
|$520.0
|$46.8
|$548.2
|$32.6
|$1,271.0
|$65.6
|$6,466.7
|$530.1
| -
| -
|'''$8,805.9'''
|'''$675.1'''
|-
| 2009<ref name="2009-10K"/>
|$530.2
|$46.0
|$491.4
|$35.0
|$1,781.4
|$67.2
|$6,275.0
|$488.8
| -
| -
|'''$9,078.8'''
|'''$637.0'''
|-
| 2010<ref name="2010-10K"/>
|$565.2
|$41.0
|$502.3
|$22.6
|$1,725.0
|$68.2
|$6,681.2
|$530.8
| -
| -
|'''$9,473.7'''
|'''$662.6'''
|-
| 2011<ref name="2011-10K"/>
|$604.7
|$35.4
|$498.4
|$12.4
|$1,810.4
|$20.2
|$6,637.0
|$501.9
| -
| -
|'''$9,550.5'''
|'''$569.9'''
|-
| 2012<ref name="2012-10K"/>
|$607.3
|{{font color|red|-$71.6}}
|$478.4
|{{font color|red|-$74.4}}
|$1,608.6
|{{font color|red|-$397.5}}
|$6,192.4
|$501.9
| -
| -
|'''$8,886.7'''
|{{font color|red|'''-$41.6'''}}
|-
| 2013<ref name="2013-10K"/>
|$613.7
|$37.5
|$468.8
|$26.6
|$1,733.8
|$44.3
|$6,160.4
|$465.3
|$62.8
|{{font color|red|-$0.2}}
|'''$9,039.5'''
|'''$573.5'''
|-
| 2014<ref name="2014-10K"/>
|$644.7
|$38.0
|$476.4
|$28.3
|$1,652.8
|$35.9
|$6,193.5
|$483.2
|$328.6
|$32.9
|'''$9,296.0'''
|'''$618.3'''
|-
| 2015<ref name="2015-10K"/>
|$591.4
|$38.7
|$446.6
|$29.4
|$1,356.7
|$48.8
|$6,435.1
|$504.3
|$534.0
|$27.0
|'''$9,363.8'''
|'''$648.2'''
|-
| 2016<ref name="2016-10K"/>
|$609.5
|$34.9
|$382.0
|$22.4
|$1,313.5
|$26.0
|$5,488.9
|$430.2
|$814.0
|$44.2
|'''$8,607.9'''
|'''$557.7'''
|-
| 2017<ref name="2017-10K"/>
|$702.2
|$34.9
|$434.9
|$18.5
|$1,534.0
|$53.0
|$5,749.9
|$344.9
|$803.6
|{{font color|red|-$315.7}}
|'''$9,224.6'''
|'''$135.6'''
|-
| 2018<ref name="2018-10K"/>
|$645.4
|{{font color|red|-$46.5}}
|$434.5
|{{font color|red|-$19.3}}
|$1,405.2
|{{font color|red|-$102.3}}
|$5,800.2
|{{font color|red|-$533.9}}
| -
| -
|'''$8,285.3'''
|{{font color|red|'''-$702.0'''}}
|-
|2019<ref name="2019-10K"/>
|$525.4
|$9.4
|$344.2
|{{font color|red|-$14.9}}
|$1,098.7
|{{font color|red|-$50.2}}
|$4,497.7
|{{font color|red|-$343.9}}
| -
| -
|'''$6,466.0'''
|{{font color|red|'''-$399.6'''}}
|-
|2020<ref name="2020-10K"/>
|$625.3
|$52.2
|$258.4
|{{font color|red|-$0.3}}
|$789.0
|{{font color|red|-$78.7}}
|$3,417.1
|{{font color|red|-$211.0}}
| -
| -
|'''$5,089.8'''
|{{font color|red|'''-$237.8'''}}
|-
|2021<ref name="2021-10K"/>
|$591.8
|$30.6
|$332.3
|{{font color|red|-$1.1}}
|$900.1
|{{font color|red|-$39.9}}
|$4,186.5
|{{font color|red|-$358.1}}
| -
| -
|'''$6,010.7'''
|{{font color|red|'''-$368.5'''}}
|-
|2022<ref name="2022-10K"/>
|$588.7
|$13.8
|$344.1
|{{Font color|red|-$8.6}}
|$901.4
|{{Font color|red|-$30.6}}
|$4,093.0
|{{Font color|red|-$286.2}}
| -
| -
|'''$5,927.2'''
|{{Font color|red|'''-$311.6'''}}
|-
|2023<ref name="2023-10K"/>
|$522.5
|{{Font color|red|-$3.5}}
|$292.5
|{{Font color|red|-$8.4}}
|$1,028.4
|{{Font color|red|-$20.2}}
|$3,429.4
|{{Font color|red|-$2.4}}
| -
| -
|'''$5,272.8'''
|{{Font color|red|'''-$34.5'''}}
|-
|2024<ref name="2024-10K"/>
|$409.9
|{{Font color|red|-$11.9}}
|$204.3
|{{Font color|red|-$10.0}}
|$638.1
|{{Font color|red|-$38.2}}
|$2,757.7
|$33.9
| -
| -
|'''$3,823.0'''
|{{Font color|red|'''-$26.2'''}}
|-
! colspan="13" |'''Amounts in millions USD'''
|}

=== Store numbers ===
{{As of|2024|2|1|df=US}}, the company operated 3,023 stores including 2,325 in the United States Division, 193 in the Canada Division, 374 in the Australia Division and 311 in the Europe Division.<ref name="2024-10K"/>

{{Image frame 
 | caption=GameStop Store Count Financial Years 2001-2022
 | align=left
 | content = {{hidden|GameStop Store Count 2001-2022|
{{Chart|definition=GameStop Store Count from 2001.chart|data=GameStop Store Count from 2001.tab|Width=600}}
{{legend|red|GameStop Total Store Count}}
 |expanded=on
}}
{{hidden|GameStop International Divisions Store Count 2003-2022|
{{Chart|definition=GameStop International Divisions Store Count from 2003.chart|data=GameStop International Divisions Store Count from 2003.tab|Width=600}}
{{legend|Green|Australia Division Store Count}}
{{legend|Orange|Canada Division Store Count}}
{{legend|Blue|Europe Division Store Count}}
}}
{{hidden|GameStop United States Divisions Store Count 2001-2022|
{{Chart|definition=GameStop US Divisions Store Count from 2001.chart|data=GameStop US Divisions Store Count from 2001.tab|Width=600}}
{{legend|Purple|United States Division Store Count}}
{{legend|Pink|Technology Division Store Count}}
}}
}}

{| class="wikitable mw-collapsible" style="text-align: right;"
|+Store count
!GameStop Corp. Store Count
!2001<ref name="2001-10K">{{Cite web |title=GameStop Corp. Form 10-K 2002 |url=https://www.sec.gov/Archives/edgar/data/1157644/000095012302004463/y60019e10-k.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2002<ref name="2002-10K">{{Cite web |title=GameStop Corp. Form 10-K 2003 |url=https://www.sec.gov/Archives/edgar/data/1157644/000095013403007047/d04824e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2003<ref name="2003-10K">{{Cite web |title=GameStop Corp. Form 10-K 2004 |url=https://www.sec.gov/Archives/edgar/data/1157644/000095012304004612/y95849e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2004<ref name="2004-10K">{{Cite web |title=GameStop Corp. Form 10-K 2005 |url=https://www.sec.gov/Archives/edgar/data/1157644/000095013405007222/d24121e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2005<ref name="2005-10K">{{Cite web |title=GameStop Corp. Form 10-K 2006 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000095013406006576/d34677e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2006<ref name="2006-10K">{{Cite web |title=GameStop Corp. Form 10-K 2007 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000095013407007555/d45113e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2007<ref name="2007-10K">{{Cite web |title=GameStop Corp. Form 10-K 2008 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000095013408005892/d55358e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2008<ref name="2008-10K">{{Cite web |title=GameStop Corp. Form 10-K 2009 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000095013409006730/d66430e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2009<ref name="2009-10K">{{Cite web |title=GameStop Corp. Form 10-K 2010 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000095012310030164/d70778e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2010<ref name="2010-10K">{{Cite web |title=GameStop Corp. Form 10-K 2011 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000095012311030842/d80233e10vk.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2011<ref name="2011-10K">{{Cite web |title=GameStop Corp. Form 10-K 2012 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000119312512134615/d283661d10k.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2012<ref name="2012-10K">{{Cite web |title=GameStop Corp. Form 10-K 2013 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000119312513140443/d469015d10k.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2013<ref name="2013-10K">{{Cite web |title=GameStop Corp. Form 10-K 2014 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000144530514001259/a10k-fy13q4.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2014<ref name="2014-10K">{{Cite web |title=GameStop Corp. Form 10-K 2015 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000132638015000078/form10k-fy14.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2015<ref name="2015-10K">{{Cite web |title=GameStop Corp. Form 10-K/A 2016 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000132638016000323/a10ka-fy15q4.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2016<ref name="2016-10K">{{Cite web |title=GameStop Corp. Form 10-K 2017 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000132638017000046/a10k-fy16q4.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2017<ref name="2017-10K">{{Cite web |title=GameStop Corp. Form 10-K 2018 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000132638018000033/a10k-fy17q4.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2018<ref name="2018-10K">{{Cite web |title=GameStop Corp. Form 10-K 2019 |url=https://www.sec.gov/Archives/edgar/data/0001326380/000132638019000052/a10k-fy18q4.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2019<ref name="2019-10K">{{Cite web |title=GameStop Corp. Form 10-K 2020 |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001326380/000132638020000022/a10k-fy19q4.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2020<ref name="2020-10K">{{Cite web |title=GameStop Corp. Form 10-K 2021 |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001326380/000132638021000032/gme-20210130.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2021<ref name="2021-10K">{{Cite web |title=GameStop Corp. Form 10-K 2022 |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001326380/000132638022000021/gme-20220129.htm |access-date=2022-09-02 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2022<ref name="2022-10K">{{Cite web |title=GameStop Corp. Form 10-K 2023 |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001326380/000132638023000019/gme-20230128.htm |access-date=2024-12-16 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2023<ref name="2023-10K">{{Cite web |title=GameStop Corp. Form 10-K 2024 |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001326380/000132638024000012/gme-20240203.htm |access-date=2024-12-16 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
!2024<ref name="2024-10K">{{Cite web |title=GameStop Corp. Form 10-K 2025 |url=https://www.sec.gov/Archives/edgar/data/1326380/000162828025014731/gme-20250201.htm |access-date=2025-03-25 |website=www.sec.gov |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
|-
|Australia
| -
| -
| -
| -
|152{{Ref label|Electronics Boutique Holdings Corp|B}}
|191
|250
|311
|350
|365
|372
|379
|379
|381{{Ref label|Zing Pop Culture|I}}
|403
|423
|425
|419
|383
|375
|376
|378
|365
|336
|-
|New Zealand
| -
| -
| -
| -
|25{{Ref label|Electronics Boutique Holdings Corp|B}}
|28
|30
|39{{Ref label|The Gamesman|D}}
|38
|40
|39
|37
|39
|40
|41
|41
|42
|43
|43
|42
|41
|41
|39
|38
|-
|'''Australia Division Total'''
| -
| -
| -
| -
|'''177'''
|'''219'''
|'''280'''
|'''350'''
|'''388'''
|'''405'''
|'''411'''
|'''416'''
|'''418'''
|'''421'''
|'''444'''
|'''464'''
|'''467'''
|'''462'''
|'''426'''
|'''417'''
|'''417'''
|'''419'''
|'''404'''
|'''374'''
|-
|Canada
| -
| -
| -
| -
|261{{Ref label|Electronics Boutique Holdings Corp|B}}
|267
|287
|325
|337
|345
|346
|336
|335
|331
|325
|322
|321
|311
|299
|253
|231
|216
|203
|193
|-
|'''Canada Division Total'''
| -
| -
| -
| -
|'''261'''
|'''267'''
|'''287'''
|'''325'''
|'''337'''
|'''345'''
|'''346'''
|'''336'''
|'''335'''
|'''331'''
|'''325'''
|'''322'''
|'''321'''
|'''311'''
|'''299'''
|'''253'''
|'''231'''
|'''216'''
|'''203'''
|'''193'''
|-
|Austria
| -
| -
| -
| -
|2{{Ref label|Electronics Boutique Holdings Corp|B}}
|6
|11
|20
|22
|24
|27
|27
|27
|30
|29
|29
|28
|25
|22
|17
|8
|6
| -
| -
|-
|Denmark
| -
| -
| -
| -
|23{{Ref label|Electronics Boutique Holdings Corp|B}}
|26
|31
|37
|42
|44
|42
|40
|37
|37
|36
|34
|34
|34
|32
| -
| -
| -
| -
| -
|-
|Finland
| -
| -
| -
| -
|1{{Ref label|Electronics Boutique Holdings Corp|B}}
|1
|13
|14
|14
|17
|19
|20
|20
|18
|18
|18
|16
|16
|16
| -
| -
| -
| -
| -
|-
|France
| -
| -
| -
| -
| -
| -
| -
|332{{Ref label|Micromania|E}}
|368
|379
|391
|397
|422
|434
|433
|432
|425
|420
|413
|399
|399
|351
|314
|311
|-
|Germany
| -
| -
| -
| -
|77{{Ref label|Electronics Boutique Holdings Corp|B}}
|95
|137
|179
|195
|205
|208
|208
|209
|209
|216
|217
|214
|208
|199
|186
|172
|154
|69
| -
|-
|Ireland
| -
| -
|16{{Ref label|Gamesworld|A}}
|25
|28
|35
|44
|51
|50
|50
|51
|51
|51
|50
|51
|51
|50
|50
|48
|44
|42
|36
| -
| -
|-
|Italy
| -
| -
| -
| -
|102{{Ref label|Electronics Boutique Holdings Corp|B}}
|157
|218
|286
|328
|371
|420
|440
|431
|419
|400
|386
|379
|361
|343
|292
|272
|268
|264
| -
|-
|Norway
| -
| -
| -
| -
|10{{Ref label|Electronics Boutique Holdings Corp|B}}
|12
|16
|58{{Ref label|Free Record Shop Norway AS|F}}
|56
|53
|51
|48
|47
|39
|37
|35
|29
|28
|22
| -
| -
| -
| -
| -
|-
|Portugal
| -
| -
| -
| -
| -
| -
|10
|13
|14
|13
|13
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
|-
|Spain
| -
| -
| -
| -
|123{{Ref label|Electronics Boutique Holdings Corp|B}}
|101
|93
|132
|124
|140
|116
|110
|47
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
|-
|Sweden
| -
| -
| -
| -
|47{{Ref label|Electronics Boutique Holdings Corp|B}}
|46
|47
|57
|58
|63
|65
|65
|108
|61
|60
|62
|54
|52
|30
| -
| -
| -
| -
| -
|-
|Switzerland
| -
| -
| -
| -
|9{{Ref label|Electronics Boutique Holdings Corp|B}}
|8
|10
|15
|18
|18
|19
|19
|20
|19
|19
|19
|18
|17
|17
|16
|14
|14
| -
| -
|-
|United Kingdom
| -
| -
| -
| -
|6{{Ref label|Electronics Boutique Holdings Corp|B}}
|6
|6
|7
|7
|7
|1
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
|-
|'''Europe Division Total'''
| -
| -
|'''16'''
|'''25'''
|'''428'''
|'''493'''
|'''636'''
|'''1,201'''
|'''1,296'''
|'''1,384'''
|'''1,423'''
|'''1,425'''
|'''1,455'''
|'''1,316'''
|'''1,299'''
|'''1,283'''
|'''1,247'''
|'''1,211'''
|'''1,142'''
|'''954'''
|'''907'''
|'''829'''
|'''647'''
|'''311'''
|-
|'''International Total'''
| -
| -
|'''16'''
|'''25'''
|'''866'''
|'''979'''
|'''1,203'''
|'''1,876'''
|'''2,021'''
|'''2,134'''
|'''2,180'''
|'''2,177'''
|'''2,208'''
|'''2,068'''
|'''2,068'''
|'''2,069'''
|'''2,035'''
|'''1,984'''
|'''1,867'''
|'''1,624'''
|'''1,555'''
|'''1,464'''
|'''1,254'''
|'''878'''
|-
|United States – Video Game Brands
|1,038
|1,231
|1,498
|1,801
|3,624{{Ref label|Electronics Boutique Holdings Corp|B}}
|3,799{{Ref label|Game Brands Inc.|C}}
|4,061
|4,331
|4,429
|4,536
|4,503
|4,425
|4,249
|4,138{{Ref label|Geeknet, Inc.|J}}
|4,013
|3,944
|3,864
|3,846
|3,642
|3,192
|3,018
|2,949
|2,915
|2,325
|-
|United States - Technology Brands
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
| -
|218{{Ref label|Simply Mac, Inc|G}}{{Ref label|Spring Communications, Inc.|H}}
|484
|1,036
|1,522
|1,377
| -
| -
| -
| -
| -
| -
| -
|-
|'''United States Division Total'''
|'''1,038'''
|'''1,231'''
|'''1,498'''
|'''1,801'''
|'''3,624'''
|'''3,799'''
|'''4,061'''
|'''4,331'''
|'''4,429'''
|'''4,536'''
|'''4,503'''
|'''4,425'''
|'''4,467'''
|'''4,622'''
|'''5,049'''
|'''5,466'''
|'''5,241'''
|'''3,846'''
|'''3,642'''
|'''3,192'''
|'''3,018'''
|'''2,949'''
|'''2,915'''
|'''2,325'''
|-
|'''Total Store Count'''
|'''1,038'''
|'''1,231'''
|'''1,514'''
|'''1,826'''
|'''4,490'''
|'''4,778'''
|'''5,264'''
|'''6,207'''
|'''6,450'''
|'''6,670'''
|'''6,683'''
|'''6,602'''
|'''6,675'''
|'''6,699'''
|'''7,117'''
|'''7,535'''
|'''7,276'''
|'''5,830'''
|'''5,509'''
|'''4,816'''
|'''4,573'''
|'''4,413'''
|'''4,169'''
|'''3,203'''
|}
{{note label|Gamesworld|A}}Acquired a majority interest in Gamesworld Group Limited ("Gamesworld"), an Ireland-based video game retailer operating 10 stores expanding GameStop's operations into Ireland.

{{note label|Electronics Boutique Holdings Corp|B}}Acquired Electronics Boutique Holdings Corp. ("EB Games"), a United States–based video games retailer operating approximately 2,300 stores expanding GameStop's operations in/into Australia, Canada, Europe, New Zealand and the United States.

{{note label|Game Brands Inc.|C}}Acquired Game Brands Inc. ("Rhino Video Games"), a United States–based video game retailer operating 72 stores and expanding GameStop's United States operations

{{note label|Micromania|D}}Acquired The Gamesman Limited ("The Gamesman"), a New Zealand–based video game retailer operating 8 video game stores expanding GameStop's operations in New Zealand.

{{note label|Micromania|E}}Acquired SFMI Micromania ("Micromania"), a France-based video game retailer operating 332 video game stores expanding GameStop's operations into France.

{{note label|Free Record Shop Norway AS|F}}Acquired Free Record Shop Norway AS ("Free Record Shop"), a Norway-based record store retailer operating 49 stores. GameStop converted these record stores into video game stores.

{{note label|Simply Mac, Inc.|G}}Acquired Simply Mac, Inc. ("Simply Mac"), a United States–based Apple specialty store retailer.

{{note label|Simply Mac, Inc.|H}}Acquired Spring Communications, Inc. ("Spring Mobile"), a United States–based Apple wireless retailer.

{{note label|Zing Pop Culture|I}}Launched Zing Pop Culture, an Australia-based Pop Culture retailer.

{{note label|Zing Pop Culture|J}}Acquired Geeknet, Inc. ("ThinkGeek"), a United States–based online and wholesale Pop Culture retailer.

=== Subsidiaries ===
{{As of|2022|1|29}}, GameStop Corp. operated 32 subsidiaries.<ref>{{Cite web |title=Gamestop Corp. Subsidiaries |url=https://sec.report/Document/0001326380-22-000021/ex211-fy21q4.htm |access-date=2022-09-10 |website=sec.gov |publisher=U.S. Securities and Exchange Commission}}</ref>
{{Tree chart/start|align=center|summary=Gamestop Subsidiaries Flow Chart}} 
{{Tree chart| | | | | | | | | | | | | | | | | | | | | | |GME||boxstyle_GME=color:white; background-color: red;|GME=GameStop Corp. (Delaware)}}
{{Tree chart| | | | | | | | | | | | | |,|-|-|-|v|-|-|-|v|-|^|-|v|-|-|-|v|-|-|-|.|}}
{{Tree chart| | | | | | | | | | | | | EBLO | | GSM | | GN | | GMEE | | GSMO | | MCSI | |EBLO=ELBO Inc. (Delaware) |GN=Geeknet, Inc. (Delaware) |MCSI=Marketing Control Services, Inc. (Virginia) |GSMO=GS Mobile, Inc. (Delaware) |GMEE=GME Entertainment, LLC (Delaware) |GSM=GameStop, Inc. (Minnesota)}}
{{Tree chart| | | | | | | | | | | | | |!| | | |`|-|-|-|-|-|-|-|-|-|-|-|v|-|-|-|v|-|-|-|.|}}
{{Tree chart| | | | | | | | | | | | | EBI | | | | | | | | | | | | | | SP | | GSH | | GST | | |EBI=EB International Holdings, Inc. (Delaware) |NBHL=Nordic Bear Holdings Limited (Ireland) |SP=Sunrise Publications, Inc. (Minnesota)| GSH=GameStop Service Holdings, LLC (Delaware)| GST=GameStop Texas Ltd. (Delaware)}}
{{Tree chart| |,|-|-|-|-|-|-|-|-|-|-|-|^|-|-|-|-|-|-|-|-|-|-|-|.| | | | | | | |!| | | |)|-|-|. }}
{{Tree chart| NBHL | | | | | | | | | | | | | | | | | | | | | | GSGH | | | | | | GSSC | | GSP | | SOCOM |NBHL=Nordic Bear Holdings Limited (Ireland) |GSGH=GameStop Global Holdings S.à r.l. (Luxembourg)| GSSC=GameStop Service Company, LLC (Delaware)| GSP=GameStop Pennsylvania, LLC (Delaware)| SOCOM=SOCOM LLC (Delaware)}}
{{Tree chart| |,|-|-|-|v|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|+|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|. }}
{{Tree chart| EBAU | | EBC | | | | | | | | | | | | | | | | | | GSEH | | | | | | | | | | | | | | | | | | MGSF | EBAU=Electronics Boutique Australia Pty. Limited (Australia)|  EBC=Electronics Boutique Canada Inc. (Canada) | GSEH=GameStop Europe Holdings S.à r.l. (Luxembourg) | MGSF=Micromania GameStop SAS (France)}}
{{Tree chart| |,|-|-|-|v|-|-|-|v|-|-|-|v|-|-|-|v|-|-|-|v|-|-|-|+|-|-|-|v|-|-|-|v|-|-|-|v|-|-|-|.| | |! }}
{{Tree chart| GSA | | GSG | | GSD | | GSE | | GSS | | GSI | | GSF | | GSSWE | | GSSWI | | GSL | | PL | | MGSAS | GSA=GameStop Austria GmbH (Austria) | GSG=GameStop Deutschland GmbH (Germany) | GSD=GameStop Denmark ApS (Denmark) | GSE=GameStop Europe Services Limited (Ireland) | GSS=GameStop Iberia S.L. (Spain) | GSI=GameStop Italy S.r.l. (Italy) | GSF=GameStop Oy (Finland) | GSSWE=GameStop Sweden AB (Sweden) | GSSWI=GameStop Schweiz GmbH (Switzerland) | GSL=GameStop Limited (Ireland) | PL=Polarford Limited (Ireland) | MGSAS=[[Micromania-Zing|Micromania Group SAS (France)]]}}
{{Tree chart| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |! }}
{{Tree chart| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |MSAS|MSAS=[[Micromania-Zing|Micromania SAS (France)]]}}
{{Tree chart/end}}

==See also==
{{Portal|Companies|Video games}}
*[[Play N Trade]]
*[[GameCrazy]]

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{Official website|https://www.gamestop.com}}
{{Finance links
| name = GameStop Corp. Class A
| reuters = GME.N
| bloomberg = GME:US
| sec_cik = 1326380
| yahoo = GME
| google = GME:NYSE
| nasdaq = GME
}}

{{S&P 400 companies}}
{{Authority control|state=expanded}}

<references group="lower-alpha" />

{{DEFAULTSORT:Gamestop}}
[[Category:GameStop| ]]
[[Category:1984 establishments in Texas]]
[[Category:2002 initial public offerings]]
[[Category:American companies established in 1984]]
[[Category:Companies based in Grapevine, Texas]]
[[Category:Companies listed on the New York Stock Exchange]]
[[Category:Companies in the S&P 400]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 1996]]
[[Category:Retail companies established in 1984]]
[[Category:Video game culture]]
[[Category:Video game retailers of the United States]]
[[Category:Meme stocks]]